Relevant bibliographies by topics / A partnership marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'A partnership marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'A partnership marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "A partnership marketing"

1

Duane, Sinead, Sinead Duane, Christine Domegan, and Brendan Bunting. "Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change." Journal of Social Marketing 12, no. 1 (2021): 49–75. http://dx.doi.org/10.1108/jsocm-10-2020-0200.

Full text
Abstract:
Purpose The United Nations (UN) 17 Sustainable Development Goals (SDG) places partnerships as a vital mechanism, which strengthens the implementation of change strategies. The SDG targets are ambitious; acknowledging the interconnected multifaceted issues that are currently facing society. Similarly, social marketing thought is transitioning to embrace systemic change strategies, realising no one organisation can have an impact on the emerging grand challenges. Partnerships are the 5th P in the social marketing mix, however, partnerships is also a nebulous term which has been criticised for la
APA, Harvard, Vancouver, ISO, and other styles
2

Duane, Sinead, and Christine Domegan. "Social marketing partnerships: Evolution, scope and substance." Marketing Theory 19, no. 2 (2018): 169–93. http://dx.doi.org/10.1177/1470593118799810.

Full text
Abstract:
The popularity and benefits of social marketing partnerships accord partnerships as the 5th ‘P’ of the social marketing mix and an essential element of interventions. Yet the scope and substance of partnerships within social marketing remains ambiguous and is an underutilized marketing mix tool. This article critically examines over 50 years of social marketing academic literature to uncover and unpack the full potential of social marketing partnerships and the various forms taken. Periodization is applied as a lens and method for modelling partnership evolution over time. Three dominant eras
APA, Harvard, Vancouver, ISO, and other styles
3

Bradbury, Stephen. "A Marketing Partnership." Educational Management & Administration 18, no. 2 (1990): 46–49. http://dx.doi.org/10.1177/174114329001800210.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Negoro, Abul Haris Suryo, Abdul Kholiq Azhari, and Anastasia Murdyastuti. "PARTNERSHIP MODEL IN IMPROVING CIVIL FARMERS COMPETITIVENESS IN BONDOWOSO DISTRICT." International Journal of Social Science and Business 3, no. 4 (2019): 377. http://dx.doi.org/10.23887/ijssb.v3i4.18680.

Full text
Abstract:
Business partnerships between medium-sized entrepreneurs, large and small entrepreneurs, are carried out in the partnership triangle to increase added value and product competitiveness. Partnerships can overcome the problems of capital, management, entrepreneurship, technology, and network marketing. Widespread market share and cassava marketing network, as a manifestation of increasing competitiveness and added value of cassava, as well as the realization of the partnership principle. Although the partnership model is pseudo, the implementation of the partnership principle is active, the busi
APA, Harvard, Vancouver, ISO, and other styles
5

Apriza, Sari, Engkos Achmad Kuncoro, Firdaus Alamsjah, and Asnan Furinto. "Enhancing partnership performance of medical clinics in Java, Indonesia: Perspective of women’s managerial roles." Problems and Perspectives in Management 22, no. 3 (2024): 628–42. http://dx.doi.org/10.21511/ppm.22(3).2024.48.

Full text
Abstract:
This study aims to determine the role of women with managerial positions in medical clinics and the ways in which they can enhance the performance of their partnerships to optimize business opportunities within the healthcare services sector of Indonesia. The study identified two key challenges: complex requirements from corporate partners and limited partnership capabilities of female employees. The study used entrepreneurial marketing theory as a framework to identify the key factors that can improve partnership performance by strengthening the capabilities of women in these roles. The study
APA, Harvard, Vancouver, ISO, and other styles
6

Sarvini, Hikmanila, Sukmawati Abdullah, and Putu Arimbawa. "POLA KEMITRAAN PETANI DALAM PEMASARAN RUMPUT LAUT DI DESA KOLESE KECAMATAN PASIKOLAGA KABUPATEN MUNA." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 3, no. 2 (2023): 42. http://dx.doi.org/10.56189/jippm.v3i2.42370.

Full text
Abstract:
This study aims to: (1) analyze the pattern of farmer partnerships in seaweed marketing in Kolese Village, Pasikolaga District, Muna Regency, (2) Analyze how partnerships in the seaweed marketing sector in Kolese Village, Pasikolaga District, Muna Regency, affect farmers' income. This study was carried out in November 2022 in the Kolese Village, Pasikolaga District, Muna Regency, with a total of 20 respondents chosen by a straightforward random selection method. data analysis using class intervals and descriptive statistics. The results of this study show that (1) In Kolese Village, Pasikolaga
APA, Harvard, Vancouver, ISO, and other styles
7

Nakahara, Ryuki. "Partnership marketing for prevention." Journal of Global Scholars of Marketing Science 24, no. 2 (2014): 160–71. http://dx.doi.org/10.1080/21639159.2014.881113.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Widodo, Sugeng, Heni Sulistyawati Purwaning Rahayu, Pandu Laksono, et al. "Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach." AGRARIS: Journal of Agribusiness and Rural Development Research 11, no. 1 (2025): 103–20. https://doi.org/10.18196/agraris.v11i1.441.

Full text
Abstract:
Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observation
APA, Harvard, Vancouver, ISO, and other styles
9

Sudrajat, Jajat, and Meiryani Meiryani. "ONLINE MARKETING PARTNERSHIP APPLICATION USING THE CONCEPT OF BUSINESS MODEL CANVAS." ICCD 1, no. 1 (2018): 496–500. http://dx.doi.org/10.33068/iccd.vol1.iss1.73.

Full text
Abstract:
The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact f
APA, Harvard, Vancouver, ISO, and other styles
10

Niko Pahlevi Hentika and Erna Agustina. "Tourism Marketing: Banyuwangi Regency Government Partnership with Local Mass Media in Banyuwangi." Santhet (Jurnal Sejarah Pendidikan Dan Humaniora) 8, no. 1 (2024): 333–41. http://dx.doi.org/10.36526/santhet.v8i1.3597.

Full text
Abstract:
Banyuwangi Regency is one of the districts that is currently aggressively developing tourism potential. This development has been carried out since Regent Abdullah Azwar Anas. This is because the natural and cultural potential that Banyuwangi has is very good for tourism. One way to develop this is through partnerships in various fields. One of the most important areas in tourism development is partnerships in the field of tourism marketing. The partnership carried out so far is between the Banyuwangi Regency government and local mass media. Because of the above phenomenon, this qualitative-de
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "A partnership marketing"

1

Torvinen, H. (Hannu). "Arvon yhteiskehittelyllä innovaatioihin public-private partnership -hankkeissa:käyttäjäosallistaminen Oulun kaupungin kouluhankinnoissa." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101707.

Full text
Abstract:
Public-private partnership-mallissa julkisen hankinnan toteuttaja kantaa tilaajan hankkimasta rakennuksesta tai rakennelmasta normaalia laajemman ja pidemmän vastuun esimerkiksi kohteen suunnittelusta tai ylläpidosta. Suomessa mallista käytetään usein nimitystä elinkaarimalli. Tämän Pro Gradu-tutkielman tavoitteena on syventää ymmärrystä tilaajan ja toimittajan käymästä yhteistyöstä hankinnan käyttäjien kanssa ja osallistamisen merkityksestä PPP-hankkeissa syntyville innovaatioratkaisuille. Käyttäjien vuorovaikutusprosessia kuvataan tutkimuksessa soveltaen julkisen hankinnan kontekstiin yksity
APA, Harvard, Vancouver, ISO, and other styles
2

Pettigrew, Paul. "Transformation and power in a multiorganizational partnership : a case study." Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10541/.

Full text
Abstract:
Transformation and power in a multiorganizational partnership: A case study One of the challenges for multiorganizational partnerships is the inability of agencies involved to address or even be prepared to address issues of power. Power relations in partnerships are a neglected area in the literature (e.g. Hastings, 1999; Huxham and Vangen, 2005; Marsh and Murie, 1997; Martin, 1999). This case study contributes to this debate through an insider's perspective in the context of the author's experience working as a partnership manager and researcher. This was neither a neutral nor an objective e
APA, Harvard, Vancouver, ISO, and other styles
3

Daugėlaitė, Ingrida. "Verslo partnerystės vystymas vidaus marketingo pagrindu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183143-21135.

Full text
Abstract:
Vidaus marketingas yra traktuojamas kaip pagrindinis ir lemiamas veiksnys, turintis įtakos išorinio marketingo sėkmei, nes darbuotojų ir vidaus aplinkos dėka įmonės gali labiau atitikti vartotojų ir esamų ar būsimų partnerių lūkesčius. Tokiu atveju, galima kalbėti apie verslo partnerystės vykdymą ir vystymą pasitelkiant vidaus marketingo ir ryšių marketingo susietumą bei sėkmingų ir efektyvių darbuotojų motyvavimo, atrankos, skatinimo diegimu ir planavimu organizacijose. Visų pirma partnerystė reikalauja, ne tik lanksčios, stiprios ir nepertraukiamos komunikacijos, kuri yra vienas svarbiausių
APA, Harvard, Vancouver, ISO, and other styles
4

Gelosa, Claudia <1992&gt. "Il ruolo delle partnership nei KIBS. Analisi rilevante l’imitazione nel settore del marketing pubblicitario." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15089.

Full text
Abstract:
In questo lavoro ci si pone l’obbiettivo di andare ad indagare il ruolo che giocano le partnership nel caso specifico dei KIBS (Knowledge Intensive Business Services), avendo a maggior riguardo il settore del marketing pubblicitario. In particolare ai KIBS si riconosce la capacità di alimentare il potenziale innovativo di un sistema locale (ad es. un network d’imprese), da questo presupposto l’analisi parte con un approfondimento teorico presente in letteratura sui concetti di innovazione ed imitazione al fine di arrivare a delineare il processo che porta tali aziende alla scelta dei vari part
APA, Harvard, Vancouver, ISO, and other styles
5

Bergström, Axel, and Johan Malmsten. "Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479.

Full text
Abstract:
Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing Författare: Axel Bergström och Johan Malmsten Handledare: Christine Tidåsen Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011 Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing? Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till
APA, Harvard, Vancouver, ISO, and other styles
6

Hedlund, Helena, and Anna Blume. "Strategic Partnership in the Swedish Marine Industry : - A case study of Ryds." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54631.

Full text
Abstract:
Purpose: The purpose of this study is to describe the structure of a relationship between a dealer and its manufacturer in the Swedish marine industry from a strategic partnership perspective.   Design/methodology/approach: The research method is based on a deductive quantitative approach. A descripto-explanatory research design was applied and the research strategy was a combination of a case study and survey. A survey and three additional qualitative interviews have been conducted in order to gather the information.   Findings: The results of this research shows no outstanding factors influe
APA, Harvard, Vancouver, ISO, and other styles
7

Tang, Guiyao. "Market density and organizational imitation : the moderating effect of symbiotic strategic partnership." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1270.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Bergengren, Jacob, Oscar Knutsson, and Jonatan Fredriksson. "Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams." Thesis, Jönköping University, IHH, Organisation, Ledarskap, Strategi och Entreprenörskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52827.

Full text
Abstract:
Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. Football is the world’s most popular sport, it attracts billions of people and by sponsoring a football team, companies can access the attention of these people. Problem: Despite sponsorships popularity, there are difficulties in measuring the results and the long-term business purpos
APA, Harvard, Vancouver, ISO, and other styles
9

Busatto, Giulia <1992&gt. "Art & Business as an emotional marketing partnership. When brands meet culture: Rigoni di Asiago case study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9277.

Full text
Abstract:
Brands have been used for centuries to differentiate products or services. However, strong brands no longer differentiate on product characteristics, such as price and quality, alone. Organizations are structured for the purpose of achieving predetermined goals, as they mature and develop a culture. In other words, the identity of a company refers to its portrayal, composed of distinctive characteristics which facilitate the identification of the firm as a whole in terms of tangible and non-tangible elements among its competitors. In the last decade, branding has emerged as a management priori
APA, Harvard, Vancouver, ISO, and other styles
10

Sammour, Ammar Abdellatif Taha. "Corporate heritage brand identity, customer experience and satisfaction : the case study of John Lewis Partnership." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16324.

Full text
Abstract:
Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail heritage brands internationally. It conceptualizes and addresses the key factors of corporate heritage brand identity including brand price, quality, design, and symbol. It examines the corporate heritage brand experience of JLP customers through which corporate heritage brand identity influences customer satisfaction. It also establishes the moderating role of brand innovation, word of mouth and m
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "A partnership marketing"

1

Bureau, Fiji Visitors. Winning through partnership!: Marketing plan, 2004. Fiji Visitors Bureau, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Fuller, James P. Research and development limited partnerships, 1985: Structuring, financing, and marketing. Practising Law Institute, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Phansalkar, S. J. Evolving technology through collaboration and partnership. International Development Enterprises (India), 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Martin Books, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Board, Northern Ireland Tourist, ed. Marketing in partnership: A comprehensive marketing guide for the Northern Ireland Tourism Industry. Northern Ireland Tourist Board, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Schreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. McGraw-Hill, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Randall, Geoffrey. Trade marketing strategies: The partnership between manufacturers, brands, and retailers. 2nd ed. Butterworth-Heinemann, 1994.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with customers. AMACOM, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Murray, Nick. Shared perceptions: The art of marketing real estate partnerships. R.A. Stanger, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Virolainen, Veli-Matti. Motives, circumstances, and success factors in partnership sourcing. Lappeenranta University of Technology, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "A partnership marketing"

1

Rivera, Reynaldo G. "Stakeholder/Partnership Planning." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-030-14449-4_100-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lees-Marshment, Jennifer. "Conclusion: Political Marketing, Democracy and Partnership." In The Political Marketing Game. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230299511_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Morrison, Alastair M. "Destination partnership and team building." In Marketing and Managing Tourism Destinations. Routledge, 2018. http://dx.doi.org/10.4324/9781315178929-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Dicle, Ulku, Halil Copur, and I. Atilla Dicle. "Developing Country Business Strategies for Partnership in Transnational Strategic Alliance Networks." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_63.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Rogers, Sarah. "Churches in the UK as Heritage Charities and Places of Community Partnership." In The Future of Charity Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003396802-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Grunwald, Guido, Ali Kara, and John E. Spillan. "Resilience and Crisis Management Through Public–Private Partnership for Sustainability." In Palgrave Studies in Marketing, Organizations and Society. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-88349-1_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lees-Marshment, Jennifer. "Political Marketing and Governance: Moving towards the Political Partnership Model of Organization." In New Technology, Organizational Change and Governance. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137264237_14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Daniele, Roberto, Nina Mistilis, and Liz Ward. "Partnership Australia’s National Tourism Data Warehouse: Preliminary Assessment Of A Destination Marketing System." In Information and Communication Technologies in Tourism 2000. Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-6291-0_32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Cerda-Suarez, Luis Manuel, and Jesús Alberto Valero-Matas. "Disseminating Pet-Friendly Trends in Partnership: The Initiative ‘Marketing Con Causa’ in Mexico." In Classroom Companion: Business. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65455-9_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ditt, Cassandra, Julie Guidry Moulard, Kathrynn Pounders, and Louis J. Zmich. "Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-24687-6_37.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "A partnership marketing"

1

Pescinski, Nancy. "Work Force Development Initiatives 2019-2020." In SSPC 2020. SSPC, 2020. https://doi.org/10.5006/s2020-00047.

Full text
Abstract:
Abstract This “Work Force Development Initiatives” presentation will detail 2 initiatives that are being undertaken by both the National Shipbuilding Research Program (NSRP) and the Shipbuilders Council of America (SCA) on Work Force Development for 2019-2020. The main purpose of the presentation is to give awareness to the on-going issues and progress of Work Force Development in the shipbuilding and preservation trades. Both organizations are actively trying to implement Work Force Development recruitment and training programs that will be supported by the Navy. It is important for all SSPC
APA, Harvard, Vancouver, ISO, and other styles
2

Wu, Zhonglun. "Research on Trust Governance of Marketing Channel Partnership." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998304.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Zbyrannyk, O. M., and Yu V. Lisovyk. "Partnership marketing as a tool for strategic enterprise management." In Actual question of management of sustainable development in today’s society: problems and prospects. Kremenchuk Mykhailo Ostrohradskyi National University, 2021. http://dx.doi.org/10.30929/2227-3549.2021.10.59-60.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Ryan-Harshman, Milly, Ellen Vogel, Bridgette Atkins, Jill McLean, Correy Myco, and Holly Jones Taggart. "PUBLIC-PRIVATE PARTNERSHIP: SUCCESSFUL DEVELOPMENT OF A SOCIAL MARKETING COURSE." In International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/inted.2016.0256.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wunder, Ana Katiussa. "FIVE LEVELS OF RELATIONSHIP MARKETING FOR COMPANIES." In I Congresso Internacional Multidisciplinar (I CIM). New Science Publishers, 2024. http://dx.doi.org/10.56238/i-cim-031.

Full text
Abstract:
Chapter 02 of the book Marketing Management, by author Philip Kotler, allows you to study the topic of Relationship Marketing. Studying this topic is essential to retain and attract talent to the company. The option to leverage the company's marketing is to turn the current customer into an "advocate", that is, this customer buys the product from the store and encourages other customers to buy it too. The loyalty of this customer to the company is essential in this process, because he recommends the product or service to one person, this person recommends it to another and so on. Investing in
APA, Harvard, Vancouver, ISO, and other styles
6

Beer, Prof Michael. "Developing an Effective High Commitment, High Performance Organization Through Honest, Collective and Public Conversations." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-003.

Full text
Abstract:
The field of organization development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 30-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP). SFP is a structured leadership platform by which senior leadership teams can have a safe and productive honest, collective, and public conversation (nothing is hidden) with key people below them. The conversation is designed to learn about the enterprise’s capability to successfully achieve their leadership team’s espoused purpose, strate
APA, Harvard, Vancouver, ISO, and other styles
7

Jaroenwanit, Pensri, Kampanat Siriyota, and Phaibun Yanakittkul. "The Creation of Distribution Channel, Marketing Activities, and Partnership Networks for Community Enterprises in Thailand." In Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.18-11-2020.2311703.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

Full text
Abstract:
Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations,
APA, Harvard, Vancouver, ISO, and other styles
9

Ghosh, Satrupa. "Decoding Corporate Accelerators: An Examination of Their Objectives, Design, and Role in the UK's Entrepreneurial Ecosystem." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-017.

Full text
Abstract:
In the past decade, corporate accelerators have emerged as significant actors in the startup ecosystem, fostering entrepreneurial growth and driving industry innovation. This burgeoning trend of established companies initiating such programs is increasingly prevalent worldwide, transcending sectors and geographies. Its significance within the business realm marks it as a subject of considerable academic and industrial interest. These programs, straddling corporate goals and startup aspirations, require strategic thought in their design. Thomas Kohler's research suggests that for businesses to
APA, Harvard, Vancouver, ISO, and other styles
10

Susanto, Putu Chris, I. Made Dwi Ardiada, Gek Wulan Novi Utami, and Luisa Hergert. "Appreciative Inquiry as an Approach for Technology-Based Business Improvements: Partnership Project at a Vehicle Rental SME in Bali." In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.40.

Full text
Abstract:
Ketut Bagong Rental is a vehicle rental company founded in 2008, competing in an intensely competitive and saturated market in Bali, managing over 250 vehicles with exclusively foreign clientele. The SME, which is a form of tourism entrepreneurship, has a critical competitive advantage in the form of in-house renter’s insurance and in-house repair shop. Ketut Bagong Rental partners with academics from Universitas Dhyana Pura (Undhira) and a Heilbronn University student were together to improve the company’s business processes and develop its marketing strategy of market diversification. The Un
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "A partnership marketing"

1

Kramer, Chris, Greg Leventis, and Jeffrey Deason. Driving Uptake for Energy Efficiency Financing Programs: Marketing and Outreach, Partnership Networks, and Program Design Considerations. Office of Scientific and Technical Information (OSTI), 2024. http://dx.doi.org/10.2172/2426504.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/882040.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/1219305.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Sargsyan, Anzhela, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.4.

Full text
Abstract:
We discuss the opportunities and challenges that are faced when businesses consider expanding into Armenia. Armenia has experienced multiple economic growths, exceeding 12% in 2022 and solidifying its position as the fastest growing economy among former Soviet countries. However, despite the economic boom, businesses venturing into Armenia encounter a complex regulatory environment with a growing tech industry, lack of government bureaucracy, limited market size, limited trading process, as well as corruption remains an issue. Armenia's successful companies like PicsArt, Krisp and Softconstruc
APA, Harvard, Vancouver, ISO, and other styles
5

Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

Full text
Abstract:
This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'A partnership marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography