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Dissertations / Theses on the topic 'A partnership marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Torvinen, H. (Hannu). "Arvon yhteiskehittelyllä innovaatioihin public-private partnership -hankkeissa:käyttäjäosallistaminen Oulun kaupungin kouluhankinnoissa." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101707.

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Public-private partnership-mallissa julkisen hankinnan toteuttaja kantaa tilaajan hankkimasta rakennuksesta tai rakennelmasta normaalia laajemman ja pidemmän vastuun esimerkiksi kohteen suunnittelusta tai ylläpidosta. Suomessa mallista käytetään usein nimitystä elinkaarimalli. Tämän Pro Gradu-tutkielman tavoitteena on syventää ymmärrystä tilaajan ja toimittajan käymästä yhteistyöstä hankinnan käyttäjien kanssa ja osallistamisen merkityksestä PPP-hankkeissa syntyville innovaatioratkaisuille. Käyttäjien vuorovaikutusprosessia kuvataan tutkimuksessa soveltaen julkisen hankinnan kontekstiin yksity

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2

Pettigrew, Paul. "Transformation and power in a multiorganizational partnership : a case study." Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10541/.

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Transformation and power in a multiorganizational partnership: A case study One of the challenges for multiorganizational partnerships is the inability of agencies involved to address or even be prepared to address issues of power. Power relations in partnerships are a neglected area in the literature (e.g. Hastings, 1999; Huxham and Vangen, 2005; Marsh and Murie, 1997; Martin, 1999). This case study contributes to this debate through an insider's perspective in the context of the author's experience working as a partnership manager and researcher. This was neither a neutral nor an objective e

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3

Daugėlaitė, Ingrida. "Verslo partnerystės vystymas vidaus marketingo pagrindu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183143-21135.

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Vidaus marketingas yra traktuojamas kaip pagrindinis ir lemiamas veiksnys, turintis įtakos išorinio marketingo sėkmei, nes darbuotojų ir vidaus aplinkos dėka įmonės gali labiau atitikti vartotojų ir esamų ar būsimų partnerių lūkesčius. Tokiu atveju, galima kalbėti apie verslo partnerystės vykdymą ir vystymą pasitelkiant vidaus marketingo ir ryšių marketingo susietumą bei sėkmingų ir efektyvių darbuotojų motyvavimo, atrankos, skatinimo diegimu ir planavimu organizacijose. Visų pirma partnerystė reikalauja, ne tik lanksčios, stiprios ir nepertraukiamos komunikacijos, kuri yra vienas svarbiausių

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Gelosa, Claudia <1992&gt. "Il ruolo delle partnership nei KIBS. Analisi rilevante l’imitazione nel settore del marketing pubblicitario." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15089.

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In questo lavoro ci si pone l’obbiettivo di andare ad indagare il ruolo che giocano le partnership nel caso specifico dei KIBS (Knowledge Intensive Business Services), avendo a maggior riguardo il settore del marketing pubblicitario. In particolare ai KIBS si riconosce la capacità di alimentare il potenziale innovativo di un sistema locale (ad es. un network d’imprese), da questo presupposto l’analisi parte con un approfondimento teorico presente in letteratura sui concetti di innovazione ed imitazione al fine di arrivare a delineare il processo che porta tali aziende alla scelta dei vari part

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Bergström, Axel, and Johan Malmsten. "Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479.

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Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing Författare: Axel Bergström och Johan Malmsten Handledare: Christine Tidåsen Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011 Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing? Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till

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6

Hedlund, Helena, and Anna Blume. "Strategic Partnership in the Swedish Marine Industry : - A case study of Ryds." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54631.

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Purpose: The purpose of this study is to describe the structure of a relationship between a dealer and its manufacturer in the Swedish marine industry from a strategic partnership perspective. Design/methodology/approach: The research method is based on a deductive quantitative approach. A descripto-explanatory research design was applied and the research strategy was a combination of a case study and survey. A survey and three additional qualitative interviews have been conducted in order to gather the information. Findings: The results of this research shows no outstanding factors influe

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7

Tang, Guiyao. "Market density and organizational imitation : the moderating effect of symbiotic strategic partnership." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1270.

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8

Bergengren, Jacob, Oscar Knutsson, and Jonatan Fredriksson. "Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams." Thesis, Jönköping University, IHH, Organisation, Ledarskap, Strategi och Entreprenörskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52827.

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Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. Football is the world’s most popular sport, it attracts billions of people and by sponsoring a football team, companies can access the attention of these people. Problem: Despite sponsorships popularity, there are difficulties in measuring the results and the long-term business purpos

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Busatto, Giulia <1992&gt. "Art & Business as an emotional marketing partnership. When brands meet culture: Rigoni di Asiago case study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9277.

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Brands have been used for centuries to differentiate products or services. However, strong brands no longer differentiate on product characteristics, such as price and quality, alone. Organizations are structured for the purpose of achieving predetermined goals, as they mature and develop a culture. In other words, the identity of a company refers to its portrayal, composed of distinctive characteristics which facilitate the identification of the firm as a whole in terms of tangible and non-tangible elements among its competitors. In the last decade, branding has emerged as a management priori

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Sammour, Ammar Abdellatif Taha. "Corporate heritage brand identity, customer experience and satisfaction : the case study of John Lewis Partnership." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16324.

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Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail heritage brands internationally. It conceptualizes and addresses the key factors of corporate heritage brand identity including brand price, quality, design, and symbol. It examines the corporate heritage brand experience of JLP customers through which corporate heritage brand identity influences customer satisfaction. It also establishes the moderating role of brand innovation, word of mouth and m

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Pivorun, Violeta. "Tarptautinis marketingas plėtojant universitetų veiklą: internetinių technologijų panaudojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_141601-24839.

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Baigiamajame magistro darbe nagrinėjamos aukštojo mokslo internacionalizavimo tendencijos ir plėtros galimybės Lietuvoje ir kitose Europos Sąjungos šalyse. Svarbiausias vaidmuo darbe skiriamas marketingui internete, kadangi internetinio marketingo priemonėmis gali būti veikiami pagrindiniai aukštojo mokslo veiklos internacionalizavimo procesai. Darbe taip pat aptariama tarpinstitucinių tinklų kūrimo ir plėtros svarba aukštojo mokslo internacionalizavimui, pateikiama išsami paslaugų ir interneto marketingo komplekso elementų analizė, akcentuojama programos, įvaizdžio ir rėmimo elementų svarba a

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Edwards, Remi A. "How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2042.

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Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals.

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Smedberg, Emelie, and Britta Fayete. "”Paid partnership with….” : En kvalitativ studie om hur unga upplever sponsrade inlägg på Instagram." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32875.

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Problemformulering och syfte: Reklam på sociala medier har länge varit en gråzon och ett flertal profiler har fällts för smygreklam. De unga är de som oftast befinner sig på dessa plattformar och de tycks sakna ett kritiskt förhållningssätt när det gäller konsumtion av information och medier. För att tydliggöra skillnaden mellan åsikt och reklam har därför en ny “markör” som tydligt visar om inlägget på Instagram är sponsrat uppkommit. Denna studie syftar därmed till att undersöka hur de unga upplever de sponsrade inläggen från influencers på Instagram, samt hur de resonerar kring den nya märk

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Gaižutis, Laurynas. "Viešojo ir privataus sektorių partnerystės tobulinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120801_113726-13769.

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Magistro darbas skirtas viešojo ir privataus sektorių partnerystės tyrimui ir galimų tobulinimo krypčių nustatymui. Darbe išsamiai išnagrinėtos teorinės partnerystės sąlygos ir nustatyti ekonominiai ir teisiniai tokios partnerystės pagrindai. Darbe atliktas viešosios ir privačios partnerystės švietimo srityje tyrimas patvirtinęs esmines teorines nuostatas ir jų raidos perspektyvas. Baigiamąjame magistro darbe atskleisti teigiami ir neigiami viešojo ir privataus sektorių partnerystės projektų įgyvendinimo aspektai.<br>Master's thesis deals with a public-private partnerships for research and pos

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Pan, Grace Wen, and n/a. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040719.110427.

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The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment

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Pan, Grace Wen. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/365500.

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The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment

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Lee, Yang-Im. "Grounded theory of marketing strategy based on partnership and underpinned by culture : Japanese and Korean electronics companies in the UK." Thesis, University of Stirling, 2003. http://hdl.handle.net/1893/868.

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An extensive literature review was undertaken that brought out the salient points relating to strategic marketing; marketing strategy; customer service; relationship marketing; retailing strategy; the link between organizational culture and national culture; leadership; long-term partnership arrangements;and the similarities and differences between Japanese and Korean culture. The research strategy incorporated exploratory research and in particular the in-depth personal interview method; the small group interview method; the critical friendship group method; and the postal survey method. This

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Mesík, Vladimír. "The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357007.

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Diplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti.

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Провозін, Микола Васильович, Николай Васильевич Провозин, Mykola Vasylovych Provozin, Олександр Сергійович Тєлєтов, Александр Сергеевич Телетов та Oleksandr Serhiiovych Tielietov. "Партнерський маркетинг в сучасних соціально-економічних умовах розвитку України". Thesis, ПУЕТ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42312.

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Охарактеризовано сучасний соціально-економічний стан економіки України. Зазначено переваги спільної діяльності. Запропоновано умови покращення стану вітчизняної економіки<br>Охарактеризировано современное социально-экононическое состояние экономики Украины. Приведено преимущества общей деятельности. Предложены условия улучшения состояния отечественной экономики<br>Modern socio-economic state of Ukraine's economy characterized. Advantages of joint activities mentioned. The conditions improvement of the domestic economy propozed

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Gruzdaitė, Laura. "Socialinės partnerystės formavimo galimybės organizacinėje kultūroje Klaipėdos miesto turizmo įmonių pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110622_115610-36033.

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Pastaruoju metu daug kalbama apie socialinę partnerystę, asmenybės vaidmenį organizacijoje, pabrėžiama darbuotojų ir darbdavių partneriško bendradarbiavimo, pasitikėjimo reikšmė, o kartu – jų įsipareigojimai visuomenei (Vasiljevas, 2005). Baigiamojo darbo tema aktuali ir teorine ir praktine prasme, nes darbų, kuriuose būtų analizuojama socialinės partnerystės formavimas organizacinėje kultūroje, nėra aptikta, todėl šis darbas yra aktualus ir naudingas turizmo įmonių vadovams bei darbuotojams. Baigiamojo darbo tikslas. Nustatyti socialinės partnerystės formavimo galimybes organizacinėje kultūro

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Čelka, Marius. "Viešojo sektoriaus ir privataus verslo partnerystė Kauno rajone." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130621_132816-36032.

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Pagrindinių universitetinių studijų baigiamasis darbas, sudarytas iš 60 puslapių, 11 paveikslų, 17 lentelių, 47 literatūros šaltinių ir 5 priedų lietuvių kalba. Prasminiai žodžiai: viešasis sektorius, privatus verslas, partnerystė, infrastruktūra. Tyrimo objektas – viešojo sektoriaus ir privataus verslo partnerystės pasireiškimo sritys Kauno rajone. Tyrimo tikslas – parengti viešojo sektoriaus ir privataus verslo partnerystės tikslingumo vertinimo modelį bei numatyti jo pritaikymo galimybes Kauno rajono savivaldybėje. Uždaviniai: 1. Išanalizuoti viešojo sektoriaus ir privataus verslo partn

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Rocha, Michel Wiazowski. "Organizações sem fins lucrativos e as parcerias com bandeiras de cartões de credito: responsabilidade social ou marketing?" Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/1042.

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Made available in DSpace on 2016-04-25T16:44:30Z (GMT). No. of bitstreams: 1 Michel Wiazowski Rocha.pdf: 9354124 bytes, checksum: 09a04d94030b94f6f3b6ea1879512b0f (MD5) Previous issue date: 2012-05-11<br>The nonprofits see growing in numbers and community service. Much has agreements with government, and operates in areas such as education, health, environment and social welfare. This study addresses partnerships between nonprofit organizations and banks. Check how these partnerships impact the services provided and how companies benefit from the sales of social products, and their use by ma

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Liauksminaitė, Eglė. "Viešojo ir privataus sektorių partnerystės inovacijų įgyvendinimo valdyme plėtros prielaidos: Šiaulių regiono kaimiškųjų vietovių atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120703_133559-73094.

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Magistro baigiamajame darbe tiriamos ir vertinamos viešojo ir privataus sektorių partnerystės(VPSP) inovacijų įgyvendinimo valdyme plėtros prielaidos Šiaulių regiono kaimiškosiose vietovėse. Siekiant atskleisti viešojo ir privataus sektorių partnerystės plėtros teorinius aspektus atlikta mokslinės literatūros, dokumentų ir kitų šaltinių analizė. Atliekant VPSP inovacijų įgyvendinimo valdyme plėtros prioritetų analizę teoriniame kontekste buvo nagrinėjama viešojo ir privataus sektorių partnerystės koncepcija. Darbe nagrinėjant VPSP plėtros prioritetus inovacijų įgyvendinimo valdyme, atlikta ino

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Paulienė, Dovilė. "Koncesijos taikymas Lietuvoje statant kelius." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140603_111500-28583.

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Magistro baigiamajame darbe išanalizuotos viešosios ir privačiosios partnerystės formos ir jų taikymo galimybės viešųjų paslaugų sektoriuje. Taip pat pateikiamos rekomendacijos koncesijų taikymo kelių statybos srityje tobulinimui. Pirmoje darbo dalyje teoriškai išanalizuoti tradicinio ir modernių viešųjų paslaugų teikimo būdų teoriniai aspektai, ypatingai išryškinant specifinius jų bruožus, privalumus ir trūkumus. Antrajame skyriuje analizuojami praktiniai koncesijos taikymo kelių statyboje atvejai – Palangos ir Vilniaus aplinkkeliai.<br>Master's thesis analyzed the public-private partnership

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Lönnervall, Solveig, and Michaela Sundell. "Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon." Thesis, KTH, Samhällsplanering och miljö, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232860.

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This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. The empirical study represents a common case of creative hubs, but also indicates of a unique aspect of implementation as the decision-making process is shown to bypass the municipal planning department. Conflicting narratives between the rhetoric of the intermediary actor StartU

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Tumėnienė, Lina. "Tėvų dalyvavimo ikimokyklinio ugdymo įstaigos veikloje ypatumai ir galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_180351-17236.

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Tyrimas buvo organizuojamas, siekiant ištirti tėvų dalyvavimo ypatumus Šiaulių miesto ikimokyklinio ugdymo įstaigų veikloje ir numatyti jų dalyvavimo galimybes. Literatūros šaltinių analizė parodė, kad aktyvus tėvų dalyvavimas ikimokyklinio ugdymo įstaigų veikloje skatina tarpusavio pasitikėjimą ir pagarbą, leidžia išvengti nepagrįstų lūkesčių vaiko atžvilgiu ir siekti bendradarbiavimo ir partnerystės. Tyrimo rezultatai atskleidė tėvų požiūrį į teikiamų paslaugų kokybę, komunikavimo ir informacijos sklaidą, įstaigos veiklos valdymą ir organizavimą, tėvų švietimą ir dalyvavimą įsitraukiant į ik

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Головкова, А. Ю., та A. Yu Golovkova. "Формирование маркетингового инструментария управления отношениями с потребителями на рынке юридических услуг : магистерская диссертация". Master's thesis, б. и, 2021. http://hdl.handle.net/10995/98046.

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В работе предложено научное обоснование теоретических положений и разработаны практические рекомендации по формированию маркетингового инструментария управления отношениями с потребителями на рынке юридических услуг.<br>Thе dissertation proposes а scientific substantiation of the theoretical provisions and development practical recommendations for formation of marketing tools for managing customer relations in the legal services market.

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Raišienė, Agota Giedrė. "Inter-organizational interaction in the practice of Lithuania's Local Government." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080201_100003-93650.

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Theoretical and practical aspects of inter-organizational interaction are developed in a dissertation. The first chapter of the thesis analyses the theoretical background of the inter-organizational interaction in a thorough and integrated way. There is an overview of Lithuanian scholars’ contribution in analysis of different problems related to partnerships and collaboration, the analysis of the inter-organizational interaction concept contents, the analysis of the inter-organizational interaction models, definition of the collaboration determinants, the purification of inter-organizational i

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Ilskytė, Rasa. "Viešojo ir privataus sektorių bendradarbiavimas atsinaujinančių energijos išteklių plėtros aspektu: Mažeikių rajono atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140717_140002-14983.

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Magistro darbo pagrindinis tikslas ištirti viešojo ir privataus sektorių bendradarbiavimo plėtojant atsinaujinančius energijos išteklius situaciją ir plėtros galimybes Mažeikių rajone. Siekiant šio tikslo buvo analizuojamos Lietuvos ir užsienio mokslininkų bei praktikų įžvalgos viešojo ir privataus sektorių bendradarbiavimo ir atsinaujinančių išteklių plėtojimo klausimais, identifikuojamos problemos, apžvelgta viešojo ir privataus sektorių bendradarbiavimo patirtis Lietuvoje ir užsienio šalyse ne tik atsinaujinančių energijos išteklių, bet ir infrastruktūros projektuose. užsienio šalyse ne tik

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Мішеніна, Галина Анатоліївна, Галина Анатольевна Мишенина, Halyna Anatoliivna Mishenina та ін. "Управління проектами державно-приватного партнерства на засадах маркетингу". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47548.

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Державно-приватне партнерство (ДПП) сьогодні є найбільш ефективним способом побудови інституційної форми організації альянсу приватного сектору та публічно-правових утворень. В основі організації механізмів ДПП лежить взаємний економічний інтерес державних органів влади та бізнес-підприємницьких структур до реалізації інфраструктурних та інших проектів, що мають стратегічну важливість та соціальну цінність. Особливої актуальності застосування ДПП набувають в умовах кризи, коли соціальна сфера є найбільш вразливою.

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Sakalauskienė, Vaidė. "Socialinės partnerystės įtaka pirminio profesinio rengimo kokybei." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080207_135322-88675.

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Socialinės partnerystės principas pabrėžia sąveiką tarp socialinių partnerių, valstybės, darbdavių ir darbuotojų, kuris pasireiškia apibrėžiant valstybės (švietimo institucijų ir įstaigų), darbdavių atstovaujamų susivienijim�� prekybos, pramonės ir amatų rūmų, (Žemės ūkio rūmų) ir darbuotojų (profsąjungų ir kitų sąjungų) pareigas ir atsakomybę planuojant, organizuojant, vykdant ir įverinant priemones ir profesinio rengimo programas. Kadangi Lietuvos profesinio rengimo modelyje valstybė atidavė atsakomybę už profesinio rengimo kokybę profesinio rengimo institucijoms, kurios palaiko artimus ryš

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Hunter, Katherine V. "Cause-related marketing for breast cancer investigating tools for partnerships /." Connect to this title online, 2007. http://etd.lib.clemson.edu/documents/1181668187/.

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Cvetkova, Natalija. "Elektroninės valdžios inovacijos: kryptys ir strategijos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080123_153907-19800.

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Inovacijos yra svarbus šalies, regiono, organizacijos plėtros ir konkurencingumo didinimo veiksnys šiuolaikinėje ekonomikoje. E.valdžios inovacijos iš vienos pusės yra viešojo sektoriaus tobulinimo ir plėtros variklis, iš kitos – procesas, reikalaujantis aukšto lygio kompetencijos, investicijų ir politinės valios. Šiai problemai atskleisti buvo atlikta literatūros, teisinių dokumentų, vykdomų projektų analizė bei kokybinė ekspertų apklausa. Išanalizavus e.valdžios ir inovacijų sampratas, inovatyvų procesą viešajame sektoriuje konstruojančius veiksnius, e.valdžios inovacijų praktines kryptis ir

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Oburai, Prathap. "An exploration of the processes and implications of strategic alliances and supplier partnerships : a theoretical synthesis." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21199.

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The marketing discipline is evolving and so is its agenda with the advent of relationship marketing and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, its counter part, has received insufficient attention. With a view to redress the situation, this thesis investigates the phenomenon of customer supplier alliances and partnerships and aims to make fundamental theoretical contributions in the sub-field of business-to-business relations and cooperation. The eclectic and wide-ranging enquiry is a main research tool employed and hence t

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Фроленко, Ольга Михайлівна, та O. M. Frolenko. "Інформаційне забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/17600.

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Робота виконана на кафедрі промислового маркетингу Тернопільського національного технічного університету імені Івана Пулюя Міністерства освіти і науки України. Захист відбувся “26” серпня 2016 р. о 14:00 годині на засіданні спеціалізованої вченої ради Д 58.052.05 Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46008, м. Тернопіль, вул. Білогірська, 50, зала засідань. З дисертацією можна ознайомитись у бібліотеці Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Руська, 56.<br>У дисертації розкрито с

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Gislefoss, Sandra, and Matilda Måhl. "When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10777.

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The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative a

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Klein, Daniel F. "Partnerships in Fostering Poverty Alleviation: A Case Study on the Together Ohio Campaign in Appalachian Communities." Ohio University Honors Tutorial College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746.

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Zach, Florian Josef. "PARTNERS AS SUPPLIERS FOR INNOVATION: THE DEVELOPMENT OF NEW SERVICES BY AMERICAN DESTINATION MARKETING ORGANIZATIONS." Diss., Temple University Libraries, 2009. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/62315.

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Business Administration<br>Ph.D.<br>Extant literature identified the value of innovative firm behavior for organizational success for manufacturers and service providers (Christensen, 1998; Damanpour, 1991; de Brentani, 1993; Easingwood, 1986; Schumpeter, 1939; Senge, 1994). Increasing complexity of consumer markets, information technologies and an economic environment that forces organizations to rethink their business strategies are especially characteristic for service providers, making the development of new services an essential, but also risky task. A series of organizational conditions,

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Thomas, Michael L. "Cause-related marketing partnerships : an application of associative learning theory principles for both short and long-term success for the brand /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1456285521&sid=8&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Forsström, Birgitta. "Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies : an empirical case study /." Åbo : Åbo Akademi University Press, 2005. http://www.loc.gov/catdir/toc/fy0602/2005419943.html.

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E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.

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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. H

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Svenningsson, Petronella, and Clara Sandén. "En kvalitativ studie om konsumenters syn på utformning av samarbeten mellan influencers och varumärken på Instagram." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40502.

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Syfte: Syftet med denna uppsats är att ge företag som vill utvinna maximal effekt av ett samarbete med en influencer, information om hur konsumenten ser på samarbetens utformning. Forskningsfrågor: Vad kännetecknar ett lyckat samarbete mellan en influencer och ett företag enligt konsumenten? Hur tätt bör ett lyckat samarbete vara mellan en influencer och ett företag enligt konsumenten? Teori: Huvudteorin för denna studie är influencer marketing, vilket kompletteras med relevanta teorier om electronic word of mouth, innebörden och betydelsen av goda affärsrelationer och slutligen d

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Демидов, А. А. "Маркетинг партнерських стосунків страхової компанії та банківських установ". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16924.

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Phan, Anton, and Sinem Yedic. "“This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18256.

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An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in Sweden have been put in place to ensure consumers integrity. SMIs and companies are required to disclose paid partnerships. However, many companies have the perception that truthful marketing can affect consumers brand perception negatively. Research based on consumer brand perception and disclosed p

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Brauer, Janin, and Anna Schmidt. "Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149316.

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Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. Therefore, the aspects and interests behind the collaborations of companies and influencers become of more importance. This research project aims for gathering more insights on the current and future collaboration practices in order to answer the question of how potential conflicts of interes

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Яшева, Г. А., Ю. Г. Вайлунова та К. В. Дворянкина. "Формы маркетинга партнерских отношений в повышении конкурентоспособности предприятий". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43072.

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Процессы глобализации, усиления конкуренции вызывают необходимость предприятиям использовать различные маркетинговые инструменты в повышении их эффективности и конкурентоспособности. Сегодня, в условиях сетевой экономики важную роль занимают связи и взаимовыгодные отношения между субъектами хозяйствования, поэтому актуальным становится внедрение маркетинга партнерских отношений.

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Rocha, Ana Rita Silva Santos. "Remédios do riso : uma parceria com quem faz sorrir." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7719.

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Mestrado em Marketing<br>Este trabalho tem por objectivo auxiliar a associação Remédios do Riso (RR) na compreensão da envolvente empresarial nacional e qual o melhor modo de esta se divulgar perante as Entidades Com Fins Lucrativos (ECFL), analisando primordialmente o Marketing de Causas (MC) como um recurso inovador, e potencialmente vantajoso, para esse fim. Para a envolvente das Entidades Sem Fins Lucrativos (ESFL), definiram-se os factores de sucesso e dificuldades, tendo como referência, entidades com áreas de actuação semelhantes aos RR. Analisou-se a prática de Responsabilidade Socia

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Cameron, Christina Maria. "Cause-Related Controversy: An Analysis of Corporate Sponsor Response to the Susan G. Komen/Planned Parenthood Crisis." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4805.

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ABSTRACT This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational cri

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Burns, Steve. "Modernisation or managerialism? : an investigation of the managerial paradigm and local tourism services." Thesis, Liverpool John Moores University, 2013. http://researchonline.ljmu.ac.uk/4534/.

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Tourism in England has grown to become an activity worth around £111billion to the English economy, and constituting around 4% of employment. This has led to increasing numbers of local areas becoming involved with tourism development. However local authorities supporting tourism are impacted by financial pressures and pressures for ‘less government’, which are indicative of a ‘managerial paradigm’ which has surrounded public sector management in England. This study has examined the impact of the managerial paradigm on management of tourism at the local level. Using the English cities as a ‘ca

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Matschke, Jacqueline, and Heidi Pedersen. "The Value of Feedback : Improvements based on the Voices of Customers & Dealers." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1823.

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<p>This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. The purpose of this study is to examine how firms can ensure that feedback contributes to the development of improvements in the organization in order to become more customer-centric. Theoretical approaches to a company’s relationships with customers and dealers, the importance of internal and external customer satisfaction, the creation of knowledge and the role of the o

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