Log in

Relevant bibliographies by topics / A partnership marketing / Journal articles

To see the other types of publications on this topic, follow the link: A partnership marketing.

Journal articles on the topic 'A partnership marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'A partnership marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Duane, Sinead, Sinead Duane, Christine Domegan, and Brendan Bunting. "Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change." Journal of Social Marketing 12, no. 1 (2021): 49–75. http://dx.doi.org/10.1108/jsocm-10-2020-0200.

Full text

Abstract:

Purpose The United Nations (UN) 17 Sustainable Development Goals (SDG) places partnerships as a vital mechanism, which strengthens the implementation of change strategies. The SDG targets are ambitious; acknowledging the interconnected multifaceted issues that are currently facing society. Similarly, social marketing thought is transitioning to embrace systemic change strategies, realising no one organisation can have an impact on the emerging grand challenges. Partnerships are the 5th P in the social marketing mix, however, partnerships is also a nebulous term which has been criticised for la

APA, Harvard, Vancouver, ISO, and other styles

2

Duane, Sinead, and Christine Domegan. "Social marketing partnerships: Evolution, scope and substance." Marketing Theory 19, no. 2 (2018): 169–93. http://dx.doi.org/10.1177/1470593118799810.

Full text

Abstract:

The popularity and benefits of social marketing partnerships accord partnerships as the 5th ‘P’ of the social marketing mix and an essential element of interventions. Yet the scope and substance of partnerships within social marketing remains ambiguous and is an underutilized marketing mix tool. This article critically examines over 50 years of social marketing academic literature to uncover and unpack the full potential of social marketing partnerships and the various forms taken. Periodization is applied as a lens and method for modelling partnership evolution over time. Three dominant eras

APA, Harvard, Vancouver, ISO, and other styles

3

Bradbury, Stephen. "A Marketing Partnership." Educational Management & Administration 18, no. 2 (1990): 46–49. http://dx.doi.org/10.1177/174114329001800210.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Negoro, Abul Haris Suryo, Abdul Kholiq Azhari, and Anastasia Murdyastuti. "PARTNERSHIP MODEL IN IMPROVING CIVIL FARMERS COMPETITIVENESS IN BONDOWOSO DISTRICT." International Journal of Social Science and Business 3, no. 4 (2019): 377. http://dx.doi.org/10.23887/ijssb.v3i4.18680.

Full text

Abstract:

Business partnerships between medium-sized entrepreneurs, large and small entrepreneurs, are carried out in the partnership triangle to increase added value and product competitiveness. Partnerships can overcome the problems of capital, management, entrepreneurship, technology, and network marketing. Widespread market share and cassava marketing network, as a manifestation of increasing competitiveness and added value of cassava, as well as the realization of the partnership principle. Although the partnership model is pseudo, the implementation of the partnership principle is active, the busi

APA, Harvard, Vancouver, ISO, and other styles

5

Apriza, Sari, Engkos Achmad Kuncoro, Firdaus Alamsjah, and Asnan Furinto. "Enhancing partnership performance of medical clinics in Java, Indonesia: Perspective of women’s managerial roles." Problems and Perspectives in Management 22, no. 3 (2024): 628–42. http://dx.doi.org/10.21511/ppm.22(3).2024.48.

Full text

Abstract:

This study aims to determine the role of women with managerial positions in medical clinics and the ways in which they can enhance the performance of their partnerships to optimize business opportunities within the healthcare services sector of Indonesia. The study identified two key challenges: complex requirements from corporate partners and limited partnership capabilities of female employees. The study used entrepreneurial marketing theory as a framework to identify the key factors that can improve partnership performance by strengthening the capabilities of women in these roles. The study

APA, Harvard, Vancouver, ISO, and other styles

6

Sarvini, Hikmanila, Sukmawati Abdullah, and Putu Arimbawa. "POLA KEMITRAAN PETANI DALAM PEMASARAN RUMPUT LAUT DI DESA KOLESE KECAMATAN PASIKOLAGA KABUPATEN MUNA." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 3, no. 2 (2023): 42. http://dx.doi.org/10.56189/jippm.v3i2.42370.

Full text

Abstract:

This study aims to: (1) analyze the pattern of farmer partnerships in seaweed marketing in Kolese Village, Pasikolaga District, Muna Regency, (2) Analyze how partnerships in the seaweed marketing sector in Kolese Village, Pasikolaga District, Muna Regency, affect farmers' income. This study was carried out in November 2022 in the Kolese Village, Pasikolaga District, Muna Regency, with a total of 20 respondents chosen by a straightforward random selection method. data analysis using class intervals and descriptive statistics. The results of this study show that (1) In Kolese Village, Pasikolaga

APA, Harvard, Vancouver, ISO, and other styles

7

Nakahara, Ryuki. "Partnership marketing for prevention." Journal of Global Scholars of Marketing Science 24, no. 2 (2014): 160–71. http://dx.doi.org/10.1080/21639159.2014.881113.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Widodo, Sugeng, Heni Sulistyawati Purwaning Rahayu, Pandu Laksono, et al. "Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach." AGRARIS: Journal of Agribusiness and Rural Development Research 11, no. 1 (2025): 103–20. https://doi.org/10.18196/agraris.v11i1.441.

Full text

Abstract:

Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observation

APA, Harvard, Vancouver, ISO, and other styles

9

Sudrajat, Jajat, and Meiryani Meiryani. "ONLINE MARKETING PARTNERSHIP APPLICATION USING THE CONCEPT OF BUSINESS MODEL CANVAS." ICCD 1, no. 1 (2018): 496–500. http://dx.doi.org/10.33068/iccd.vol1.iss1.73.

Full text

Abstract:

The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact f

APA, Harvard, Vancouver, ISO, and other styles

10

Niko Pahlevi Hentika and Erna Agustina. "Tourism Marketing: Banyuwangi Regency Government Partnership with Local Mass Media in Banyuwangi." Santhet (Jurnal Sejarah Pendidikan Dan Humaniora) 8, no. 1 (2024): 333–41. http://dx.doi.org/10.36526/santhet.v8i1.3597.

Full text

Abstract:

Banyuwangi Regency is one of the districts that is currently aggressively developing tourism potential. This development has been carried out since Regent Abdullah Azwar Anas. This is because the natural and cultural potential that Banyuwangi has is very good for tourism. One way to develop this is through partnerships in various fields. One of the most important areas in tourism development is partnerships in the field of tourism marketing. The partnership carried out so far is between the Banyuwangi Regency government and local mass media. Because of the above phenomenon, this qualitative-de

APA, Harvard, Vancouver, ISO, and other styles

11

Raletić Jotanović, Saša, Mina Kovljenić, Andrea Okanović, Radovan Vladisavljević, and Slobodan Živkucin. "PARTNERSTVO KAO MARKETING STIMULANS EKOLOŠKI ODGOVORNE TRGOVINE NA PROSTORU BIVŠE JUGOSLAVIJE." Oditor 9, no. 3 (2023): 81–114. http://dx.doi.org/10.59864/oditor32303rj.

Full text

Abstract:

The environment is very endangered today, which is why ecologically responsible trade is necessary. Partnership is one of the marketing tools of environmentally responsible trade. Because of the above, the goal of the study is to find and compare partnerships that would increase environmentally responsible trade in the territory of the former Yugoslavia. According to the author's knowledge, this would be the first such cross-cultural research. The research was conducted with a questionnaire on a sample of 1550 respondents. The sampling methods were the stratified sample method and the simple r

APA, Harvard, Vancouver, ISO, and other styles

12

TSYBKO, Nataliia. "MODERN PARTNER MARKETING TOOLS ON THE B2B MARKET." Herald of Khmelnytskyi National University. Economic sciences 322, no. 5 (2023): 157–62. http://dx.doi.org/10.31891/2307-5740-2023-322-5-26.

Full text

Abstract:

The article describes modern tools that will help increase the success of marketing partnerships, based on the experience of leading Ukrainian enterprises in the development and implementation of marketing strategies of partner channels that have already achieved certain results. The key elements of a successful marketing partnerships strategy are covered, from identifying target partners and creating compelling value propositions to training and tracking campaign performance. The main performance indicators and key advantages for the marketing partnerships strategy are defined. Marketing mate

APA, Harvard, Vancouver, ISO, and other styles

13

Rezaei, Jafar, Roland Ortt, and Paul Trott. "Supply chain drivers, partnerships and performance of high-tech SMEs." International Journal of Productivity and Performance Management 67, no. 4 (2018): 629–53. http://dx.doi.org/10.1108/ijppm-01-2017-0017.

Full text

Abstract:

Purpose The purpose of this paper is to examine high-tech small-to-medium-sized enterprises (SMEs) supply chain partnerships. Partnerships are considered at the level of business function rather than the entire organisation. Second, the drivers of SMEs to engage in partnerships are assessed to see whether functions engage in partnerships for different reasons. Third, performance per function is assessed to see the differential effect of partnerships on the function’s performance. Design/methodology/approach In this study, the relationship between the drivers of SMEs to engage in partnerships,

APA, Harvard, Vancouver, ISO, and other styles

14

Anderson, Peggy. "The rehabilitation and employer partnership: Walking the walk." Journal of Vocational Rehabilitation 16, no. 2 (2001): 105–9. http://dx.doi.org/10.3233/jvr-2001-00116.

Full text

Abstract:

This articles reviews the basic principles of marketing and applies them to partnerships between staff in vocational rehabilitation organizations and the business community. Best practices are shared for developing and strengthening such partnerships. In addition, guidelines and components for rehabilitation personnel training programs are provided and designed to strengthen the business-rehabilitation partnership.

APA, Harvard, Vancouver, ISO, and other styles

15

Arifin, Samsul, and Nurul Komaryatin. "ENTREPRENEURIAL ORIENTATION, ROLE OF THE GOVERNMENT, AND PARTNERSHIP ON MARKETING PERFORMANCE OF FURNITURE EXPORT SMES: A STUDY ON FURNITURE EXPORT COMPANIES IN JEPARA." Journal of Management and Entrepreneurship Research 1, no. 1 (2020): 24–36. http://dx.doi.org/10.34001/jmer.2020.6.01.1-3.

Full text

Abstract:

Objective: The study is to analyze the role of the government, entrepreneurial orientation and partnership on marketing performance in the Jepara furniture industry. The objects of the research are furniture export companies in Jepara. Research Design & Methods: The sample was 100 respondents and the sampling technique was the simple random sampling technique. The data analysis uses the PLS technique. Findings: The testing results using PLS illustrates that partnership on marketing performance shows the t value of 0.045974; entrepreneurial orientation on marketing performance shows the t v

APA, Harvard, Vancouver, ISO, and other styles

16

Kowalski, Sławomir, and Izabella Sowier-Kasprzyk. "Elements of partnership marketing in tourist services in modern management of tourist company." Equilibrium 2, no. 1 (2009): 105–13. http://dx.doi.org/10.12775/equil.2009.010.

Full text

Abstract:

The following paper presents the model of the partnership marketing in tourist services. In the first part the theoretical basis knowledge (the elements and results) about partnership marketing have been presented. Apart from that the theory of strategic learning of that form of marketing and the essence of the loyalty programmes have been showed. The second part has been devoted to the tourist services and their specialty. In the third part the model of the partnership marketing in tourism itself is presented. The model consists of the interactions between the tourism company and the closer a

APA, Harvard, Vancouver, ISO, and other styles

17

Bogetic, Zoran, Djordje Kalicanin, and Dragan Stojkovic. "Shopper marketing: A new partnership perspective in marketing channels." Ekonomski horizonti 18, no. 1 (2016): 53–69. http://dx.doi.org/10.5937/ekonhor1601053b.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Wölfel, Joachim, and Pan Theo Grosse-Ruyken. "Fairness of the NPD partnership’s financial distribution pie." Journal of Business & Industrial Marketing 34, no. 5 (2019): 1016–29. http://dx.doi.org/10.1108/jbim-11-2018-0339.

Full text

Abstract:

Purpose Industry practice shows that buyer-supplier partnerships are negatively influenced by zero-sum pie-sharing competition. Interfirm rivalry vis-à-vis a fair financial distribution of the mutually generated partnership pie is a growing source of concern for firms because fairness has a direct effect on the competitiveness of a partnership. This study aims to examine the consequences of fairness in pie-sharing within buyer-supplier new product development (NPD) partnerships on product-innovation, product-quality and product-cost, as well as the mediating role of opportunism. Design/methodo

APA, Harvard, Vancouver, ISO, and other styles

19

Nurjati, Eka, and Fransisca Susanti Wiryawan. "The Sustainability of Contract Farming Model: A Case Study of an Agribusiness Company." Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 24, no. 1 (2023): 52–76. http://dx.doi.org/10.23917/jep.v24i1.19613.

Full text

Abstract:

The benefits of the agricultural partnership for companies are achieving supply continuity and quality. Meanwhile, partner farmers get price guarantees and marketing certainty. However, several aspects threaten sustainability. As a case study of PT SSS, this research used qualitative descriptive analysis. The results of the situational analysis show that the performance of PT SSS in 2021 is positive as reflected in the sales, profits, market share, and additional workforce, while the performance of partner farmers also is positive during the partnership with the company. There are two partners

APA, Harvard, Vancouver, ISO, and other styles

20

Mooney, Paige, and Melissa Davies. "Evaluating Name, Image, Likeness Partnerships for Women in the NCAA." Case Studies in Sport Management 12, S1 (2023): S13—S17. http://dx.doi.org/10.1123/cssm.2022-0029.

Full text

Abstract:

This case tasks students with navigating the endorsement process for brands seeking to partner with student-athletes as a result of their ability to now legally accept payment for their name, image, and likeness. Students will help a marketing consulting firm as they make recommendations about which athlete to select; identify how a brand (Brave Hydration) can work with the athlete to activate this partnership; and how much each partnership might cost compared with other current student-athlete Name, Image, and Likeness partnerships. The case pulls from principles of endorsement marketing, bra

APA, Harvard, Vancouver, ISO, and other styles

21

Correa, Renata Martins, Antonio Carlos de Alcântara Thimóteo, Carmen Augusta Varela, Alex Paubel Junger, Sidinei de Andrade, and Cristiane Gomes de Carvalho Fontana. "Corporate Social Responsibility." Journal on Innovation and Sustainability RISUS 14, no. 1 (2023): 65–76. http://dx.doi.org/10.23925/2179-3565.2023v14i1p65-76.

Full text

Abstract:

The present paper approaches Corporate Social Responsibility through a case study concerning Cause Related Marketing, whose concept is defined by strategic partnerships between companies and social organizations. The enterprises invest on the social cause, promoting the corporate social responsibility, whereas the social organizations receive financial resources for their causes, and both gain visibility. Nowadays, it is quite common to find enterprises worldwide which include private social investment in their market strategies to add value and credibility to their brands. However, in Brazil

APA, Harvard, Vancouver, ISO, and other styles

22

Racheal, Kampandira, and Laxmikanthan Muthuvel. "Evaluating the influence of partnership marketing on organizational performance: A case study of copyright society of Malawi." i-manager's Journal on Economics & Commerce 4, no. 2 (2024): 1. http://dx.doi.org/10.26634/jecom.4.2.21029.

Full text

Abstract:

This study examines the influence of partnership marketing on organizational performance using the Copyright Society of Malawi as the case study. Partnership marketing involves the strategic collaboration between organizations with the aim of reaching mutually beneficial goals. This study aims to delve deeper into understanding the correlation between partnership marketing and organizational performance in the context of the Copyright Society of Malawi. This study used a mixed-methods approach that incorporated both quantitative and qualitative approaches. The quantitative approach helped in q

APA, Harvard, Vancouver, ISO, and other styles

23

Rehman, Shakeel-ul. "Agri-Marketing Partnership: An Indian Perspective." Asian Journal of Agricultural Extension, Economics & Sociology 29, no. 1 (2018): 1–14. http://dx.doi.org/10.9734/ajaees/2019/45813.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Heinz, Melinda, and Summer Zwanziger Elsinger. "Marketing and Psychology: An Interdisciplinary Partnership." Innovation in Aging 5, Supplement_1 (2021): 105. http://dx.doi.org/10.1093/geroni/igab046.401.

Full text

Abstract:

Abstract Students enrolled in Psychology of Aging and Consumer Behavior combined efforts during an 8-week course to create marketing plans focused on proposing a product or service targeting older adults. The goal of the project was to 1) infuse aging content into the curriculum 2) increase awareness of older adult consumers and 3) decrease aging stereotypes. Student teams were engaged in this project one day each week over 8 weeks. Instructors created weekly tasks to break down components of the project and each student group was required to turn in evidence of their completed task. During th

APA, Harvard, Vancouver, ISO, and other styles

25

Muhammad Haq, Farooq. "The significance of partnership as a marketing strategy for Islamic spiritual tourism." Journal of Islamic Marketing 5, no. 2 (2014): 258–72. http://dx.doi.org/10.1108/jima-11-2013-0079.

Full text

Abstract:

Purpose – This paper aims to highlight the significance of partnership among stakeholders as a marketing strategy for Islamic spiritual tourism. Partnership as a marketing strategy is studied by interviewing stakeholders on the supply side of Islamic tourism. Only recently, Islamic spiritual tourism has been identified, not recognised yet, as a growing segment of Islamic tourism that needs to be effectively marketed. Design/methodology/approach – Convenient sampling was used in this exploratory research to select and interview tourism operators selling in-bound and out-bound Islamic spiritual

APA, Harvard, Vancouver, ISO, and other styles

26

Khomenko, L., and M. Pavlenko. "PARTNERSHIP MARKETING TOOLS FOR SMALL AND MEDIUM BUSINESS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2022, no. 4 (2022): 25–35. http://dx.doi.org/10.21272/1817-9215.2022.4-03.

Full text

Abstract:

The article presents the research results of partnership marketing tools. The relevance of the work is related to the annual increase in the level of competition and the need for companies to unite with other brands to achieve common goals, which ensures the further development of the enterprise. The work aims to systematize the main tools of partnership marketing. The tasks of the work are to identify the main partnership tools, categorize them, and choose those that can be used in small and medium-sized businesses. The benefits of partnership marketing include increased reach, load sharing,

APA, Harvard, Vancouver, ISO, and other styles

27

Setyaningrum, Agustina, and Ernastin Maria. "Peningkatan Jaringan Kemitraan Kelompok Wanita Pengolah Produk Hasil Perikanan di Pantai Kuwaru Bantul." Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat 8, no. 1 (2022): 77–83. http://dx.doi.org/10.29244/agrokreatif.8.1.77-83.

Full text

Abstract:

A group of female fishery in Kuwaru Beach, Bantul processes fishery products into processed products that have a higher economic value. The problems faced by the group are limited marketing and PIRT permits. The purpose of this Community Partnership Program (PKM) is to build a network of partnerships so that the female fishery group become independent and competitive. Initial identification was carried out through in-depth interviews with group leaders and focus group discussions with all group members. The method of the program includes training to improve product quality, PIRT management, di

APA, Harvard, Vancouver, ISO, and other styles

28

Widia, Syam, Rini Setyo Witiastuti, Kris Brantas Abiprayu, Erisa Aprilia Wicaksari, and Saringatun Mudrikah. "Partnership Synergy for Improving Farmers' Economy in Sepakung Village, Semarang Regency." Jurnal Pengabdian Masyarakat 6, no. 1 (2025): 174–80. https://doi.org/10.32815/jpm.v6i1.2371.

Full text

Abstract:

Purpose: The main purpose of this service activity is to provide training on the development of business partnership networks that can open up more potential market opportunities, as well as have a positive impact on increasing the income of guava farmers in Sepakung Village. With the formation of a good partnership, it is hoped that a faster and more targeted business scheme can be built and be able to offer more competitive prices in the market. Method: The service methods carried out are: Needs Assessment, Development, Cooperation Exploration, Monitoring, and Evaluation. Practical Applicati

APA, Harvard, Vancouver, ISO, and other styles

29

Romdhon, M. Mustopa, and Ketut Sukiyono. "POLA KEMITRAAN PEMASARAN LOBSTER DI KOTA BENGKULU." Jurnal AGRISEP 10, no. 1 (2011): 126–37. http://dx.doi.org/10.31186/jagrisep.10.1.126-137.

Full text

Abstract:

Relationship among lobster marketing agents could determine partnership pattern, but how the relationship was build and run, its need depth explanation. The research was aims to synthesize partnership pattern, rights and obligations among agents under lobster marketing at Bengkulu Municipal. The Partnership pattern was explained descriptively through non-contractual, equipment and capital achieved. The research was employed at North Bengkulu Districts at three villages (Pasar Pedati, Pasar Ketahun and Pasar Seblat). They were biggest lobster supplier to the UD. Edi Koto. Respondents were fishe

APA, Harvard, Vancouver, ISO, and other styles

30

Malesa, Renata. "Partnership marketing in the operation of the public library." Folia Bibliologica 55/56 (November 14, 2014): 91. http://dx.doi.org/10.17951/fb.2013.55.91.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Taranich, A., and D. Pelekhtskiy. "Service / Partnership Marketing in the Digital Economy." Economic Herald of the Donbas, no. 3 (73) (2023): 32–38. http://dx.doi.org/10.12958/1817-3772-2023-3(73)-32-38.

Full text

Abstract:

The paper reveals the features of affiliate marketing on the Internet as a component of marketing services / partnerships, taking into account the development of the digital economy, considers the types and directions of application of affiliate marketing, systems and methods of paying for partner services, gives examples of successful deployment of partner programs and their economic performance. The purpose of the work involves the disclosure of the features of the use of marketing services in the context of digitalization and the formation of partnerships in the orientation of traditional c

APA, Harvard, Vancouver, ISO, and other styles

32

Researcher. "PARTNERSHIP MARKETING VS. DIRECT MARKETING FOR ACQUIRING CUSTOMERS IN FINTECH ORGANIZATION." International Journal of Advanced Research in Engineering and Technology (IJARET) 15, no. 5 (2024): 42–61. https://doi.org/10.5281/zenodo.13881047.

Full text

Abstract:

The current development of the fintech industry has caused drastic changes to customer acquisition; therefore, marketing methods are a vital consideration for companies. This paper compares two significant approaches, this dissertation will focus on the two forms of relationship marketing with particular reference to fintech organizations: direct marketing and partnership marketing. Direct marketing that includes paid media channels, including AdWords, social media, and electronic mail marketing, is generally expensive and may not be easy to disseminate. However, partnership marketing, which e

APA, Harvard, Vancouver, ISO, and other styles

33

Kuzmynchuk, Nataliia V., Svitlana V. Dombrovska, Oksana B. Konarivska, Nelli A. Leonenko, Svitlana V. Chernobrovkina, and Natalya V. Asaulenko. "Increasing marketing activity of hotel and restaurant business enterprises as a basis for the development of the tourism industry." Journal of Geology, Geography and Geoecology 30, no. 2 (2021): 306–14. http://dx.doi.org/10.15421/112127.

Full text

Abstract:

   Modern views on the role and importance of partnership marketing are the basis for the effective strategyormation for the competitiveness of the hotel and restaurant industry and the tourism business in a crisis time of the tourism industry due to the coronavirus pandemic and the effect of restrictive measures. The presented article is aimed at the using modern analytical and methodological tools for assessing the competitive status and marketing activity of the hotel and restaurant enterprises and tourism business in the context of applying the principles of marketing par

APA, Harvard, Vancouver, ISO, and other styles

34

CHUNIKHINA, Tetіana, Viktoriia DATSENKO, Iryna KYRCHATA, and Larysa HARMIDER. "Management of the organization process of the company strategic partnership: marketing aspect." Economics. Finances. Law 1, no. - (2023): 27–32. http://dx.doi.org/10.37634/efp.2023.1.6.

Full text

Abstract:

Introduction. The process of marketing formation of partnerships between the subjects of economic activity entering into the interaction is investigated and the methodical approach to numerical evaluation of this process is justified taking into account aspects of their production activity. As the environment becomes more complex, increasingly competitive and less predictable, a company, if it wants to survive, must operate at the higher level and involve a wide range of capabilities. Development of multiple capabilities and achieving benefits across a range of activity indicators puts manager

APA, Harvard, Vancouver, ISO, and other styles

35

KUKURUDZ, Rostyslav. "MODEL OF ECONOMIC PARTNERSHIP IN THE NETWORK ECONOMY." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(2) (2022): 40–44. http://dx.doi.org/10.31891/2307-5740-2022-312-6(2)-7.

Full text

Abstract:

Significant changes in the development of new interdependencies between companies, the development of the value chain concept, and technological progress in the field of electronic communications between companies are the main prerequisites for the significant interest of theorists in network structures. Some scholars believe that the study of two-way relationships reflects the popularity of the concept of affiliate marketing, while the focus on networks is a higher level of marketing development. Given that the achievement of long-term cooperative trade relations primarily depends on the will

APA, Harvard, Vancouver, ISO, and other styles

36

Sinyaeva, I. M. "CROSS-MARKETING AS AN ELEMENT OF EFFECTIVE PARTNERSHIP." Scientific Journal ECONOMIC SYSTEMS 13, no. 2 (2020): 105–10. http://dx.doi.org/10.29030/2309-2076-2020-13-2-105-110.

Full text

Abstract:

In this article, the author consistently reveals the content of the art of cross-marketing, highlighting the value of partnership. In a logical sequence, the contribution of foreign and domestic scientists to the creation of a young science of cross-marketing: the end of the 20th century. Noting the specifics of cross-marketing content, the author rightly highlights the importance of network integration in the national economy. Theoretical value is the author’s study of the content of cross- marketing with an illustration of the place of partnership in its system. To evaluate the results of cr

APA, Harvard, Vancouver, ISO, and other styles

37

Kartika, Lindawati, Windi Gunawan, Lutfi Syahreza Lubis, et al. "Strategi Pengembangan Budi Daya dan Pemasaran Ubi Jalar di Desa Sukajadi, Kecamatan Tamansari, Kabupaten Bogor." Jurnal Pusat Inovasi Masyarakat (PIM) 6, no. 2 (2024): 208–20. https://doi.org/10.29244/jpim.6.2.208-220.

Full text

Abstract:

Sukajadi Village, located in Kecamatan Tamansari, Kabupaten Bogor, has significant agricultural land with the majority of its residents being farmers. Despite its high agricultural potential, most farmers still face various challenges such as traditional marketing methods, unstable crop prices, limited commodity variety, and lack of knowledge about cultivation techniques. One of the potential yet underutilized commodities is sweet potatoes. KKN-T IPB students designed the Agriwork program, a workshop on sweet potato cultivation and marketing techniques, in collaboration with the Agribusiness a

APA, Harvard, Vancouver, ISO, and other styles

38

Medvedeva, Vesta Vladimirovna, and Nikolai Anatolievich Kovbasa. "FEATURES OF THE DEVELOPMENT OF PARTNERSHIP MARKETING." Journal of Applied Research 3, no. 4 (2020): 53–57. http://dx.doi.org/10.47576/2712-7516_2020_4_3_53.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Sudrajat, Jajat, Meiryani Meiryani, and Nugroho Juli Setiadi. "AYOKEDEA AND UMKMGOOL WEBSITE: ACCELERATION SOLUTIONS DEVELOPMENT OF SMES AND COMMUNITIES IN THE VILLAGE." ICCD 2, no. 1 (2019): 60–64. http://dx.doi.org/10.33068/iccd.vol2.iss1.236.

Full text

Abstract:

The Tridharma Perguruan Tinggi program through the collaboration of lecturers from various departments and students in the Community Service Program, through the media information website Ayokedesa The purpose of the long-term Community Service Program implementation in this program is to produce a partnership model. This strategy is carried out to build partnerships with related parties that can increase success in the Small and Medium Enterprises sector as well as communities in the Campakamulya and Pasirmulya Banjaran Villages of Bandung and the Thousand Islands of DKI Jakarta, by implement

APA, Harvard, Vancouver, ISO, and other styles

40

Elizabeth, Roosganda, Giovanni Inez EM, and Geraldy Samuel Ivan. "AKSELERASI PENGEMBANGAN AGRIBISNIS, KELEMBAGAAN KEMITRAAN IMPLEMENTASI MEWUJUDKAN PENSEJAHTERAAN PETANI HORTIKULTURA." Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 7, no. 2 (2021): 1726. http://dx.doi.org/10.25157/ma.v7i2.5565.

Full text

Abstract:

For farmers, the partnership relationship has great benefits, which are relatively stable with market certainty. While the benefits for partners are the certainty of obtaining raw materials in accordance with the required specifications. Using a qualitative description method, this paper aims to examine and present the conditions and institutional performance of the processing industry partnership in the marketing of horticultural products. Market certainty is the hope and main goal of farmers in pursuing each of their farming activities, in addition to obtaining maximum yields of course. Vari

APA, Harvard, Vancouver, ISO, and other styles

41

Rayne, Daniel, Heath McDonald, and Civilai Leckie. "Assessing strategic social partnerships between professional sports teams and NPOs in Australian football." International Journal of Sports Marketing and Sponsorship 20, no. 3 (2019): 446–61. http://dx.doi.org/10.1108/ijsms-12-2018-0127.

Full text

Abstract:

Purpose The purpose of this paper is to assess corporate social responsibility (CSR) implemented via social partnerships between professional sports teams and not-for-profit organizations according to current theoretical perspectives. Limited resources and outcomes often mean there is a gap between theory and practice, the implications of which are not well understood. Design/methodology/approach Five partnerships in Australian football were analyzed via case study methodology which incorporated interviews, analysis of websites, social media and annual reports. Findings Despite being used as a

APA, Harvard, Vancouver, ISO, and other styles

42

Amir, Nur, Jabal Ibrahim, Gumoyo Ningsih, and Zubdatul Asror. "EVALUATION OF PARTNERSHIP RELATIONSHIP IN ORGANIC VEGETABLE SUPPLY CHAIN IN CV. KURNIA KITRI AYU FARM MALANG." Agricultural Social Economic Journal 20, no. 4 (2020): 327–34. http://dx.doi.org/10.21776/ub.agrise.2020.20.4.8.

Full text

Abstract:

Market demand for organic vegetables at CV. Kurnia Kitri Ayu Farm continues to grow according to consumer needs. Market development is determined by the quality and continuity of the marketing distribution. To maintain this, in its business activities CV. Kurnia Kitri Ayu Farm established partnerships with several parties. The objectives of the research were 1) Knowing the supply chain of organic vegetables both in partnership and non-partnership with CV. KKAF, 2) Knowing the partnership patterns formed in the CV. KKAF, 3) Evaluating trust, commitment, communication, satisfaction, and dependen

APA, Harvard, Vancouver, ISO, and other styles

43

El Kolaly, Hoda, and Arpi Khatcherian. "BarkB2B: growing the business-to-business (B2B) marketing sector." Emerald Emerging Markets Case Studies 14, no. 3 (2024): 1–27. http://dx.doi.org/10.1108/eemcs-10-2023-0422.

Full text

Abstract:

Learning outcomes After completion of the case study, students will be able to enumerate the unique characteristics of business-to-business (B2B) versus business-to-consumer marketing, explore strategic positioning and how niche marketing can create a competitive advantage, deduce the significance of core values in corporate culture and decision-making, explore innovative partnership and talent acquisition models, infer the role of educational marketing in sectors where clients are not fully aware of their needs and apply strategic decision-making to balance short- and long-term goals in terms

APA, Harvard, Vancouver, ISO, and other styles

44

Možuchová, Lucia, and Matej Pechota. "The Selected Aspects of a S2B Internal Partnership." Transport and Communications 6, no. 1 (2018): 5–9. http://dx.doi.org/10.26552/tac.c.2018.1.2.

Full text

Abstract:

In the knowledge-driven economy there is a growing need for deeper and more productive interaction between universities and industry. Science-to-business (S2B) marketing is characterized by that two different spheres meet - the academic and the business. In S2B marketing, partnership refers to the activities whose aim is to create accordance between internal and external stakeholders. Internal partnership is focused on creating an atmosphere of partnership within the organization. The aim of the paper is to propose possible changes in the implementation of the S2B internal partnership in terms

APA, Harvard, Vancouver, ISO, and other styles

45

Lefebvre, R. Craig. "Partnerships for Social Marketing Programs: An Example from the National Bone Health Campaign." Social Marketing Quarterly 12, no. 1 (2006): 41–54. http://dx.doi.org/10.1080/15245000500488468.

Full text

Abstract:

Partnership development for national social marketing campaigns is a much copied, but poorly researched, area of practice. As part of the development of Phase II of the Centers for Disease Control's National Bone Health Campaign, several needs-assessment and market analysis activities were conducted to develop partnership strategies that were responsive to the needs of both potential campaign priority audiences and those of possible partner organizations. We discuss how the findings present strategic options for partnership recruitment and some of the key marketing issues that need to be consi

APA, Harvard, Vancouver, ISO, and other styles

46

Rizaldi, Tito Luthfi Novianto, and Sartika Djamaluddin. "PENGARUH FASILITASI PROMOSI DAN PEMASARAN TERHADAP KINERJA USAHA MIKRO, KECIL DAN MENENGAH." JURNAL ILMIAH GLOBAL EDUCATION 4, no. 1 (2023): 397–409. http://dx.doi.org/10.55681/jige.v4i1.591.

Full text

Abstract:

This study aims to investigate the effect of promotion and marketing facilitation on the performance of MSMEs as measured by revenue streams for a year. Promotion and marketing facilitation of MSMEs is carried out through SMESCO, which is a work unit under the Ministry of Cooperatives and SMEs which aims to expand MSME market access both nationally and globally. Promotion and marketing facilitation activities consists of intensive promotion and marketing through offline and online media, implementation of promotional events, marketing partnership cooperation and is supported by increasing the

APA, Harvard, Vancouver, ISO, and other styles

47

Sudarsono, Kus. "Promoting Character Through Partnership Marketing and Interactive Advertising." IMOVICCON Conference Proceeding 2, no. 1 (2021): 187–93. http://dx.doi.org/10.37312/imoviccon.v2i1.32.

Full text

Abstract:

Creating a new character as an intellectual property right is just the beginning of a long journey. The next step would be introducing the character to a broader audience. A startup company would not have the budget to produce a full feature film or finance a massive marketing campaign to introduce the character to a much broader audience. This research tries to implement partnership marketing theory to lessen the financial burden of marketing a new character. The idea is finding a partner who have the same target audience then collaborate to create a proper marketing campaign which all partne

APA, Harvard, Vancouver, ISO, and other styles

48

Rizaldi, Tito Luthfi Novianto, and Sartika Djamaluddin. "Pengaruh Fasilitasi Promosi dan Pemasaran terhadap Kinerja Usaha Mikro, Kecil dan Menengah." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 5 (2023): 2911–30. http://dx.doi.org/10.47467/reslaj.v5i5.3509.

Full text

Abstract:

 This study aims to investigate the effect of promotion and marketing facilitation on the performance of MSMEs as measured by revenue streams for a year. Promotion and marketing facilitation of MSMEs is carried out through SMESCO, which is a work unit under the Ministry of Cooperatives and SMEs which aims to expand MSME market access both nationally and globally. Promotion and marketing facilitation activities consists of intensive promotion and marketing through offline and online media, implementation of promotional events, marketing partnership cooperation and is supported by increasi

APA, Harvard, Vancouver, ISO, and other styles

49

Arief, Mohammad. "THE IMPACT OF PARTNERSHIP PROGRAM TO THE MARKETING CAPABILITIES ON FOSTERED SMEs." Archives of Business Research 7, no. 12 (2020): 207–18. http://dx.doi.org/10.14738/abr.712.7386.

Full text

Abstract:

The aim of the paper is to exploring the impact of Partnership Program to the Marketing Capabilities On Fostered SMEs. Specifically, this paper focuses to investigate and understand an event or problem that has occurred by collecting various information which is then processed to obtain a solution to the problems uncovered can be resolved. The method of this study used a descriptive qualitative. Our analysis are based on data from 4 Fostered SMEs owners and 1 informant. The result suggest that the Partnership has not been effective against marketing capabilities. Our finding indicated that the

APA, Harvard, Vancouver, ISO, and other styles

50

Ярощук, А. Б. "Strategic long-term partnerships in the company's marketing management system." Экономика и предпринимательство, no. 4(141) (July 11, 2022): 971–77. http://dx.doi.org/10.34925/eip.2022.141.4.175.

Full text

Abstract:

В статье раскрыты авторские подходы к выстраиванию стратегических долгосрочных партнерств в системе управления маркетинговой деятельностью компании. Особое внимание при этом уделяется развитию системы партнерства в современных экономических условиях, когда отмечается повсеместный разрыв уже ранее сложившихся экономических и торговых взаимоотношений. Проводится анализ влияния вновь возникающих дистрибьюторских рисков на действующую систему партнерств, рассматриваются декомпозиционные факторы рентабельности инвестиций в цепь снабжения. The article reveals the author's approaches to building stra

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!