Dissertations / Theses on the topic 'Accessory design'

This is a master thesis report for MSc in Industrial Design Engineering at Luleå University of Technology. It is a development project where a wax-bench for cross-country skiing has been developed. The wax-bench have been developed to facilitate the clean-up for the user and to gather all wax-accessories at one place. In this report the entire project can be followed from start to finish, how the requirements were found, who is the user, what should the product handle and how was the ideas ge- nerated. The final result is a wax- box that is vacuum formed and folded in the middle. In the box there are adjustable profiles to place the ski on and an adjustable attachment part in the center that attaches to the skis binding. The box acts as a collector of the waste that is produced when waxing skis, and as storage of waxing accessories when not in use. How to install the accessory in the box is not yet determined, but the idea is to develop a specific bag that fits perfectly in the wax-box and includes all the usual accessories. This bag should then be taken out when you wax and put back in the box after complete the waxing.<br>I den här rapporten kan man följa ett examensarbete för civilingenjörsprogrammet Tek- nisk Design på Luleå Tekniska Universitet. Projektet består av ett utvecklingsarbete där en vallabänk för längdskidåkning har utvecklas. Vallabänken har utvecklats för att underlätta städningen för användaren och för att samla alla vallatillbehör på en och samma plats. I den här rapporten kan man följa hela projektet från start till mål, hur kraven hittades, vem är användaren, vad ska produkten klara av och hur genererades ideer. Det slutgiltiga resultatet är en valla-låda som är vakuumformad och viks ihop på mitten. I lådan finns det justerbara profiler att placera skidan på samt ett justerbart fäste i mitten som fäster i skidans bindning. Lådan fungerar som uppsamlare av skräpet som bildas när man vallar skidor och som förvaring av vallatillbehör när den inte används. Hur valla-tillbehöret ska placeras är ännu inte fastställt men tanken är att det ska utvecklas en specifik väska som passar in perfekt i valla-boxen och som har plats för alla de vanliga tillbehören. Denna väska ska sedan gå att plocka ur när man vallar och placera tillbaka i boxen efter utförd vallning.

The thesis project underlines the importance of designing calm and subtle technologies, by exploring how mobile communicative technologies, such as cell phones, could notify their users about incoming information in a more natural, and non-intrusive manner. The aim of the thesis was to find a way for cell phones to act more appropriately in public and social settings, where they now often are considered intrusive due to their uninhibited manifestations.The thesis provides a theoretical understanding of how normative expectations of cell phone conduct are constituted and maintained within public and social settings. The theories are further grounded in practical work, where the project employ user centered design methods and techniques to, in a collaborative manner, together with users explore the research field to generate insights. Solutions have further been prototyped and evaluated together with users in their everyday settings.Taking inspiration from calm technology, the project looks into how information can be notified, in a more subtle manner in the periphery of the user’s attention. Users’ own priming abilities have been considered as a personal way to recognize the notification and to further associate it as relevant information.As a solution for intrusive cell phones, the thesis proposes Knot; a signature based notification system, which builds on friends’ abilities to recognize each other’s characteristic traits. The system consists of a notification rope, which is a free standing phone accessory that twists and turns, when new information is arriving to the user’s cell phone. It can present whom the information is from by shaping itself into the sender’s representative Knot-signature. If the user can recognize the signature, it will immediately trigger a meaningful association to the person who sent the information.The solution builds upon the restrictiveness between those who can associate a certain signature to a certain person, and those who cannot. For those who have the ability to associate to the signature, its role as a notifier will become meaningful and informative, while for others, who do not share this ability, the signature would be subtle and meaningless, and hence not interfering. The thesis exemplifies how interfaces could provide users with output in a more natural way, by considering users’ previous skills and knowledge, and primarily their priming abilities.

La presente tesi illustra la modellazione del ciclo termico del Termovalorizzatore di Granarolo dell'Emilia, simulato sia in condizioni di design che in condizioni di off-design, tramite il software Thermoflex. L'obiettivo è quello di verificare la convenienza della modifica del layout attuale prevista, che prevede la realizzazione di un sistema di preriscaldo dei fumi di combustione prima dell'ingresso nel sistema SCR, tramite vapore surriscaldato. La modellazione è stata approfondita per le condizioni di marcia di fuori progetto tramite simulazione in off-design, attenzionando la penalizzazione della turbina a vapore e la degradazione delle sue prestazioni. Infine, è stata svolta un'analisi economica e ambientale con l'obiettivo di dimostrare la riduzione dell'impatto ambientale e calcolare il tempo di ritorno economico dell'investimento.

This thesis collects the key research results on wireless networking developed during the three years of the PhD. The approach that underlies all work has been the analysis and design of wireless network protocols together with their physical layer. The former have been created keeping in mind the features of the adopted physical layer techniques and, conversely, the physical layer has been chosen according to the employed MAC/routing and its necessities. The results focus on three main areas. In the first branch, MIMO signal processing is applied in order to optimize broadcast in a wireless MIMO network, to improve the robustness of Network Coding to the vagaries of the wireless environment and finally to design cooperative protocols that reward nodes which help each other. In all these cases, great emphasis has been placed on signal processing and on its actual algorithmic implementation. In the second part, Carrier Sense optimization for radio networks is studied. First a special type of carrier sense system for MIMO ad hoc networks is described. Then, attention is focused on single antenna terminals, and an analytical model for carrier sense optimization in static networks (i.e., topology is known) is developed so as to find the carrier sense threshold that maximizes aggregate throughput. Moreover, specific algorithms have been created also for dynamic networks (i.e., nodes are mobile or the topology is not known beforehand). In addition, the analytical model for static networks is applied also to design a low-complexity, high-performance scheduler for mesh networks. In any case, interference analysis and the characteristics of the propagation environment play a key role to study this problem. In the last portion of this thesis, a more theoretical approach is undertaken: the performance of an Aloha multihop wireless network in terms of throughput and delay is analyzed, under saturation conditions or not. The impact of a variety of physical layer parameters (like rate, path-loss exponent or SNR decoding threshold) on network performance is analyzed, and we establish how certain parameters (e.g., transmission probability, rate, route length, admission control) must be tuned in order to optimize performance.

碩士<br>國立高雄師範大學<br>工業設計學系<br>102<br>Due to the development of internet and technology, many of commerce now have transferred to e-commerce. Precisely and timely cash flow and information flow are its identity. Although commerce could be done on internet, goods can’t be transferred through the internet by present technology. Shops need to deliver goods to consumers through logistics system. The efficiency and availability of logistics system depend on logistician can use tools which like logistics vehicles, carts and Auxiliary systems efficiently or not. The industry use both motorized vehicles (truck, motor scooter) and non-motorized vehicles (cart, dray) as delivery equipment for now. Therefore, Because Taiwan is a highly urbanized community many narrow alleys are hard to reach by the vehicle currently being used. In this study we use this background as our motivation and want to know if there are any possible to develop an auxiliary accessory for improving the working environment of logisticians by our profession. We care also contribute to the community. According to Innovation and New Product Development method, this study can be separated into 4 stage: (1) the first stage is identifying opportunities. Through data collection and interviewing major delivery industry executives and drivers which includes industries from northern, central and southern Taiwan. After further understanding, we found that improving existing 4 wheel cart is a positive suggestion; (2) the second stage is understanding opportunities. Conduct STEEP and analyze product opportunity gap. STEEP is a modern STEP analyze which can analyze product trend in external environment or in internal policies. By integrating the interviewing into the results, we can find out the relationship between product and product opportunities. An initial innovative concept will generate. The concept can be put into the third stage; (3) the third stage is conceptualize opportunities. By collecting opinions from target users to clarify whether the concept is appropriate or not; (4) the fourth stage is realizing opportunities. Using the result from 3 stage above to correct the initial concept. Through Innovation and New Product Development method, we can design a product which truly fit the environment and care users. The product also can make a positive influence to environment and community. After the analyzing, we found that specific product functional requirements in concepts get more attention from target users. In 11 design features, there are 4 needs correction. There are no significant difference in abstract product satisfaction. Only in northern area have higher satisfaction to “power”. Because northern area has a heavier business volume, they have a greater need to Auxiliary power of dray. In the last, using 3D modeling to present the innovation concept design which has been improved.

碩士<br>實踐大學<br>工業產品設計學系碩士在職專班<br>105<br>This study was tantamount to integrate the system design thought (TRIZ and Taguchi robust design method) and creative design (snow paper-cuts), used in the design of hair products. Through the recombination of creative contour and light texture, color, performing on the type of hair, the consumer concept of paper-cut art is, even more, infiltration in life. Infusing the paper-cut patterns into emotional awareness, as well as making the hair of the aesthetic appearance, this study tried to integrate the art of beauty altogether. The study is divided into three stages; firstly, using the pre-questionnaire and analysis, to explore hair design of product development, in view of the different age and hair accessory material configuration and design, then how to be more close to the user's requirements. Secondly, the integration of TRIZ innovation and Taguchi robust design method was adopted to organize an orthogonal table for a second questionnaire. In the third stage, we optimized the combination conditions for the design of hair design. This was done to obtain the market demand for the validation of satisfaction according to the results of the questionnaire. The research found that design thinking and perceptual creation, combined with system design could be more devoted to the upgrading of the overall market demand and practical.

碩士<br>輔仁大學<br>應用美術學系碩士班<br>97<br>It is the era of postmodernity, and discourses of Postmodernism thrive. Some postmodern designs emphasize the importance of idiosyncratic style. Slightly against this trend, one fashion intends to turn back to the embrace of the Minimalism but still infuses the elements of self-description in designs. The narrator coins a new term to brand this trend: the “Light Modern Wave.” This paper would discuss the “Light Modern Wave” mainly through the furniture and home accessory. Within the following discussion, this paper would like to prove that under the big frame of postmodernity, Light Modern Design inherits the spirit of modernism, later influencing the graphic design. The works of the narrator are presented through graphical imagery creation of huge sizes. They are photographs from several pieces of furniture and home accessory of light modern style designed by the new generation. The graphical formula demands the harmony of the idiosyncratic styles and the shapes of the industrial design. With the accompany of advertising sentences, the graphical image calls up the ultimate emotional desire of homely and comfortable atmosphere. Those were the overall application of Light Modern Design style. The purpose of this study was to integrate the returning phenomena of Minimalism, that is the “Light Modern Wave,” and its application to the graphic design which hopefully pioneering a new style in the current era. The contribution of this paper, on one hand, is giving a paranoiac discussion on the furniture and home accessory in the Light Modern Wave; on the other hand, it would construct a strong basis of the design objections and product identity. Furthermore, the narrator hopes to set up criteria of Light Modern design style in graphic design that resorts to simplicity and emotional requests in the creative works.

碩士<br>大葉大學<br>設計暨藝術學院碩士班<br>101<br>Many designers look for inspiration hidden in subculture style. In such creating process, they often express subversive ideas, while creative ideas are emerging endlessly. In order to provide designers with a reference and direction, this study aims to explore consumer preferences for subculture style in accessory design found in a Taiwanese creative market. The goals of this study include: 1. to investigate consumer preference for subculture style in accessory design; 2. to analyze subculture designing principles applied in accessory design. The results of this questionnaire interview are: 1. the acceptance will increase as consumers get older. The form of products is the primal factor of considering buying. The most popular accessory designs possess elements of the form and functionality, which are “fashion logo style”, “ethnic style”, and “street style”; 2. Most subculture accessory designs imply the concept of subversion. Those with elements of the narrative and ideology are rather favored by consumers with designing background. Replacing the precious jewelry, the materials used in such designs are mostly copper, silver plating, acrylic, and so on. The author recommends that, through subculture design, if the designer can avoid the radical ideas in the subculture style, he or she can bridge the gap between consumers and the subculture. On one hand, consumer will sense the ideology and concept of the subculture. And, on the other hand, it makes the design products more unique and meaningful. Keyword: Subculture style, accessory design, Huashan cultural and creative market

碩士<br>國立清華大學<br>藝術與設計學系所<br>107<br>In the past, domestic cats have always played the role of catching mice, tipping toward practical purposes, but now they are mostly raised by DINK and single families as a companion, indicating that the role of cats has gradually shifted into being family members or friends. A “Pairing Accessory” is a symbol that proves the relationship between the owner and cat. If the cat wears an accessory, it not only enables other people to recognize the relationship between the cat and its owner but also enhances the owner’s sense of identity toward the cat. This design takes the study of the emotional link between domestic cats and owners as the main axis in its focus toward matching accessories for pet and owner and design relevant pet accessories sets. First, the author, through the use of information gathered from literature review, studies the relationship between people and pets, Taiwan’s cat culture and the types of domestic cat accessories, and Taiwan’s relevant festive jewelry and related studies. For the research methodology, the author will draw up the questionnaire in advance, which will be used to collect information about the public’s general interests toward pet accessories, product preference, and selection. Then, the author will visit the pet product exhibition and local pet stores to investigate relevant pet collar brands to understand the current market trend. Through the results of the previously conducted research, the author will develop a pet brand marketing strategy, followed by the product design and execution, and after that, design a questionnaire to survey the public opinions on the author’s design. The design will be divided into two major series—“festive series” and “customized series,” which is then further divided into six themes. The “festive series” comprises four important festivals—“Chinese new year,” “valentine's day,” “cat festival,” and “birthday,” while the “customized series” is the customized design targeted at the two cats, “Candy” and “Meimei” raised by their respective owners. The festive series will be designed according to Taiwan's festival characteristics, while the custom series will be discussed and designed according to the income, personal style, and preferences of the two cat owners and the products will be finally produced and exhibited. Through product presentation during the exhibition and the survey of questionnaires after the event, it was found that cats are generally regarded by owners as children, and owners no longer think of cats as just pets. Matching accessories between owner and pet have more attraction power toward the female population who raise cats, and most consumers are fond of customized matching accessories and hope to own accessories specific to their pets' birthday or anniversary. Based on the above conclusion, in future brand management, the author will execute design development targeted at the consumers' needs.

碩士<br>大同大學<br>工業設計學系(所)<br>99<br>With the advance of our society, more and more cultural and creative products are commercially available. However, compared to other types of traditional operas, Chinese Shadow Play seems to have few products in the market. Nowadays, people in young generation spend much time in experiencing media on the World Wide Web. The culture of traditional opera has been ignored. This factor also causes the events of Chinese Shadow Play to decline gradually. In order to promote the culture of Shadow Play and help people appreciate it, the objective of this study was to conduct the research of lovely image conversion on the pendant design of female based on the features of Shadow Play characters. At the first stage of pendant design, black-and-white design samples were created for the experiments to evaluate the appropriate proportion of characters’ head and body scale proportion and the preferred ways of wearing or carrying them. The results were intended to serves as a useful guideline for designer to design cultural and creative products in the future. The results of analysis were summarized to provide the following design suggestions. For head and body scale proportion, respondents preferred 2:1. The reason was that people liked the character image of big head and small body, which was contrary to the facts of real images. Movable pendants on point of view, people prefer the original number of female shadow character’s joints. It made many actions, but they still want to reduce the number of joints and simplified body design. In addition, subjects can change the pendants that felt for novelty and preferences. Although people like movable pendants, but also they will consider their material, easy to carry or not, or durability, and these are the consumers will be considered factors. People preferred to use pendants as the accessories of a bag or a phone. They do not like to decorate their own bodies with these pendants, because pendants in such form are easy to be broken and hamper body movements.

碩士<br>國立雲林科技大學<br>工業設計系碩士班<br>94<br>The time of information is coming. Due to the limitations of the volume of the products, it is impossible to gather all the functions into one peculiar product. Accessory products therefore have been made for consumers’ needs. Accessory products can be not only deemed as the attachment of the product but sold as individual products. Some of the accessory products are directly related to the brand; the others are developed and marketed by independent manufacturers. Since accessory products have such a great influence on marketing, this study would be emphasized on functional accessory products. Focuses are: 1) Proofs of the effects about the market co-creating within accessory products and main products; 2) Research on the principles of developing accessory products; 3) Research on the Design Chan, the interaction between the main product and the accessory products. This study is based on the documents of products developing procedure and marketing. iPod series and the accessory products, designed and marketed by Apple Inc., would be the case study and help us generalize the information of products. This study proves the effect about market co-creating of accessory products; questionnaires also were used as a way to verify. In terms of developing principles of accessory products, three results have been generalized: 1) assist to main products; 2) additional function oriented; 3) certain connection (regarding styling) between the original products. To aim at the design of the appearance, styles and types therefore have been analyzed. Three points have been come at: 1) the more direct the accessory products relate to the main products, the more similar in style it is to the main products; 2) well-known brands normally have their own design style; 3) the style of packing accessory products carries more diversity. Test for consumers was in accordance with these principles; afterwards interviews with professionals were taken place based on the initial conclusion. These interviews were openly deciphered and analyzed: 1) The idea of co-creating market within accessory product and main products is concrete and doable. 2) The opportunity for fine accessory products to co-create the market is bigger than it is to the worse ones. 3) The first priority of developing accessory products is the identity of the style; assist to the main products is the next; functions-added is then the next. 4) Developing accessory products for famous brands can help enhance the image of the enterprise and gain more celebrity. The last step was to observe the practical experience of fake professionals and refer the accessory products-developing to the developing formula of the design chain, trying to simulate the various situations of the design chain and helping clients develop accessory products accurately and rapidly. On account of the difference in developing accessory products, six ways of estimating the accessory products in design chains have been set. The results will not only be the base of the research in the future but also be expected to be the reference for enterprise.

碩士<br>國立臺北科技大學<br>機電整合研究所<br>101<br>This paper presents a design study for the accessory kit of multi-axis output of an electric drilling device. It is used to drill the required holes and push the copper bead into the holes to support the decks in a cupboard. This design allows drilling three holes and pushing in three copper beads simultaneously, and the space between two holes is adjustable. The main purpose of this design is to let the professional carpenters or any person would like to DIY but not familiar with the professional methods, be able to easily get start. Without violating the standard process, the professional carpenters can use this device more convenient and efficient. The mechanism design of this outfit mainly applies linkages and slides. The solid model of this novel design has been constructed in Solidworks software, and its dynamic simulation has been performed. The preliminary feasibility of this design has been confirmed.

碩士<br>國立臺北教育大學<br>藝術與造形設計學系碩士班<br>101<br>Accessories of massive production seem to bore consumers easily. In this case, this study is inspired to integrate the precious moments and interaction of life into the creation of accessories. It is believed that such a design will be not only unique but timeless. What attracts this study to produce artifacts is that the notion of aesthetics can be added to make the creation both practical and functional. Therefore, this study intends to fulfill its belief of design by creating handmade accessories with the techniques of artifacts. Nowadays, artifacts have become a vital part of cultural consumption. They are now in line with cultural and creative industry to realize the belief of “Life is Art.” When it comes to the belief of creation, this study is aimed at reflecting the moments in life, the interaction with others, the feelings of one’s own, and the importance of loving oneself. Moreover, the perception of life may generate touching moments among people and serve as the inspiration of creating interactive accessories. In other words, the creation of accessories shows how the author interacts with her artifacts. This study can be divided into five different chapters: Firstly, the introduction is concerning the background, motivation, and objectives of creation. Secondly, case study is conducted to learn more about relevant brands and handmade accessories. Thirdly, this study describes its brand mind and plan, while fourthly, it introduces the creation of artworks and the marketing strategies. Fifthly, this study conducts self-reflection on its process of creation to continue improving itself in the future. In the process of doing this study, the author has kept the records of creation and established a brand of handmade accessories, including signs of life and the series of loving oneself.

碩士<br>亞東技術學院<br>資訊與通訊工程研究所<br>94<br>With the development of IT(Information Technology), the life of modern people and medical treatment become more and more progressional. In order to communicate conveniently and send instant messages between person and person, People develop much communication software. From the chat room of earlier period to Instant Message of now, these have been communication tools of people. Thus, if we can take advantage of communication technology to improve medical part, I believe it is a positive help to the quality of medical service. However, most network services of early period are client-server architecture. But, when sever overload, sending instant message will produce problems. Just because of such, P2P (peer-to-peer) architecture starts to attract people’s attentions and research. It also represents resource sharing and application best. [1]However, central P2P is different from client-server architecture in server’s role that from centralization to decentralize in point and point which need to communicate and main server’s mission is from thickly transmitting changing to accept querying requests of the destination point’s IP address. The article will divide into two parts to discuss, First, in Part I, I will bring up the reasons and purposes of designing medical IM program. Besides, I will explain the flow path of my design. In the middle of this paper, I also talk about the question of querying IP address in the main (content) server. I use binary search to make answer fast. Besides, because the program will be used for doctor-patient relationship, the design of interface considers the dissimilarity of the age range. The system emphasizes simple, convenience and easy to use mainly ,and regulations secondly. In Part II, I takes Far Eastern Memorial Hospital for example to discuss Hospital Registration System, and Automatic Reminding Message System to shorten patient’s waiting time by establishing expert system to improve. In the part of Internet data’s transmission, using P2P architecture to complete and peers are divided by departments in the hospital.

碩士<br>樹德科技大學<br>應用設計研究所<br>104<br>ABSTRACT With the improvement of the society and development of popular trends, as the basic needs of people’s physiology have been satisfied, the aesthetic needs of their phycology have increased gradually. Besides, everyone has a desire for beauty regardless of nationality and ethnicity. As a result, the pursuit of beauty has become one of the needs of modern people. Flowering plants are known as the most beautiful model of manifestation in the realm of nature. They are also common materials that bring aesthetic enjoyment and incredible feelings to people. They often denote implications of joy and blessings. Therefore, using flowering plants to decorate one’s environment can undoubtedly add aesthetics and create atmospheres. Furthermore, flowering plants have been incorporated into the creations of accessories since long ago. As a result, various kinds of different accessory works have been created to adorn human bodies or beautify models. Accessory modeling design has become more and more important in today’s popular fashion for meeting different needs of occasions and styles. Therefore, appropriately designed accessories often play the role of adding a finishing touch to in the application of decoration. They not only can achieve the external function of decoration and beautification, but they also have the function of transmitting emotions. They can be seen as a reserved, silent speech. In addition, accessories have often given the impression of glamor and bulkiness in the early days, which have made people hesitant to adorn themselves with them. However, with the advancement and progress of popular fashion, accessories have become more and more sophisticated, which can also be customized according to customers’ needs. Taking the example of bridal secretaries or bridal stylists, one of their most important tools is accessories. However, most of the commonly seen accessories in the market are made of metals or jewels. Not only are they highly similar, but they have limited the possibility for overall modeling. Furthermore, more and more couples are paying attention to accessory styling. They hope that the accessories being presented at their own weddings could be unique, so that the couples could be more dazzling at their weddings. Therefore, the study aims to obtain accessory design elements through rigorous theoretical exploration. In addition, flowering plant models are used as elements in the application of accessory modeling creation in order to effectively achieve combined theoretical and practical uses. Through the collection and compilation of literature review, the study first explored relevant information including accessory design and its development, modeling design and principles, flowering plants, and Analytical Hierarchy Process (AHP). Through this, the needed relevant knowledge on research subject and methods were understood. Secondly, through the approaches of experts’ group brainstorming and focused discussion, preliminary accessory design elements were obtained. Next, a statistical technique, KJ Method, was performed to categorize and group different information. At the same time, structural questionnaire survey was conducted to investigate the level of significance of accessory design elements. Design elements of low significance were eliminated in the process. Furthermore, to further understand the weighted value and order of accessory design elements, this study used Analytical Hierarchy Process (AHP) to perform experts’ questionnaire survey. At the same time, through consistency testing, the degree of consensus of experts was understood. Finally, the above theoretical results were incorporated as elements into flowering plant modeling and applied on the creation verification of accessory design. The results show that: (1) through experts’ group brainstorming and KJ Method grouping, three main aspects, eight secondary aspects, and 40 elements of standard were initially obtained. Among them, main aspects include design manifestation, aesthetic perception, and professionalism; secondary aspects include theme, color application, material application, conception, line, contour, skill, and style. In addition, the level of significance investigation shows that the qualified design elements were eliminated down to 25 elements. (2) Among accessory design elements, the first five elements successively include design conception, a weighted value of 15.7%; theme style, a weighted value of 9.1%; popular mainstream, a weighted value of 7.9%; popular color, a weighted value of 7.8%; innovation’s originality, a weighted value of 7.0%. (3) With respect to accessory design and creative work implementation, through the combination of flowering plant modeling elements, a series of accessory creation was carried out. A total of six main series of creation, 30 accessories were created, including hat netting design series, bouquet series, hairpin series, hairband series, vine series, and flower series. Through the above research and creation results, an accessory design procedure that is both theoretically and practically competent could be developed. Accessory design works with flowering plant modeling elements could be created. As a result, the existence of accessories could enhance the economic benefits of the adornments or stylists. For example, similar to decors that embellish clothes or display windows, they can increase the price of clothes or the content being showcased in the display windows. When accessories are applied at a couple’s wedding, they can increase the value of bridal secretaries or stylists. These results not only can be provided as a source of enlightenment for accessory designers, bridal secretaries, and overall stylists as they perform creative design works, but they can also be used a reference in the teaching and researching of the academic realm. Keywords: Accessory design, Flowering plants, Modeling design, Overall model, Analytical Hierarchy Process (AHP)

碩士<br>大葉大學<br>設計暨藝術學院碩士班<br>101<br>Nowadays, because of global warming and the soaring prices of oil, people start thinking about and advocating environment protection measures such as saving energy, reducing CO2 emission and designing green products. In terms of transportation, people prefer bicycles which contribute to a pollution-free and noise-free environment, and which is also a convenient way to do physical exercise. Consequently, such trends result in the flourishing of the bicycle accessories business. Under the burgeoning market, we discovered that most bicycle accessories are designed with a single function and unable to make functional and user application requirements presented in the module of innovation, leaving room for development in terms of product function according to the special demands of users. This study conducts a design study on the rear rack, one of the bicycle accessories. Through a survey conducted among users and existing product analysis, the author concludes the essential points for rear rack design, presenting a diversify module of study to meet the needs of different users.

碩士<br>雲林科技大學<br>視覺傳達設計系碩士班<br>99<br>The consumer market blew one to be the authorized Fanciful Character the popular unrest which sold for the enterprise in recent years, for example: Hello Kitty, Snoopy, Doraemon…and so on.But this kind of authorized Fanciful Character mostly has lovably, asks for the happy semblance modelling, behind also usually has belongs to “him” the unique story. Spreads in the market pattern, nothing else but is cartoon, movie animation or television cartoon and so on. Therefore, this research choice by one kind of the authorized Fanciful Character - “Doraeman”, carries on the research discussion. By literature review, historical research mothod, comparison study and questionnaire survey procedure, understand the design characteristic, the group’s category and distinct from consumption preference of the product of “Doraeman”the authorized Fanciful Character. The main conclusions in this research were as follows: 1.The design characteristic of the product of “Doraeman” the authorized Fanciful Character is takes the design concept because of the characters and story extending, from the food, the clothes, live, the line, to nurture, the happy various aspects, so as to close the real life distance. 2.The main group’s category of the product of “Doraeman” the authorized Fanciful Character is “13-18 year-old young people, studied in high school&apos;&apos;s feminine students”. 3.The product of “Doraeman” the authorized Fanciful Characters is separated by Age regarding the difference which feels of consumption preference froms are most, second for Education and Sexy, the last for Society status.

Con l’espressione “marketing internazionale” ci si riferisce a quell’insieme di attività adottate dall’impresa al fine di sviluppare o perfezionare la propria presenza sul mercato estero. Oggetto della presente ricerca è l’analisi degli aspetti problematici che tali attività sollevano sul piano giuridico: attraverso un approccio basato sull’integrazione della cultura economica del marketing d’impresa con quella più propriamente giuridica, l’indagine mira ad individuare le fattispecie di marketing rilevanti sotto il profilo giuridico e giuspubblicistico, ad analizzarne i profili che risultano più critici per l’impresa e proporre soluzioni concrete. La ricerca è stata condotta in collaborazione all’azienda Gruppo Meccaniche Luciani, che oltre ad essere un affermato fornitore di stampi per calzature, progetta design innovativi attraverso una sua articolazione organizzativa creativa, denominata Luciani LAB. L’impresa investe molto nell’innovazione, ed in questo senso, particolarmente significativo è stato l’acquisto di una potente stampante 3D, tecnologicamente all’avanguardia, che ha consentito all’azienda di progettare diversi prodotti, tra cui una borsa, realizzarli in prototipazione rapida, e successivamente renderli oggetto di specifiche campagne promozionali, illustrate nel presente lavoro. Viene evidenziato come queste rispecchino la peculiarità dell’approccio al marketing da parte della piccola/media impresa, descritto dalla dottrina maggioritaria come intuitivo ed empirico, distante da quello teorico e strategico del marketing management. La collaborazione con l’impresa partner del progetto ha costituito il riferimento principale per l’elaborazione del metodo con cui condurre la ricerca: l’azienda ha promosso i propri prodotti mediante diverse strumenti di marketing, come inserti pubblicitari su riviste, campagne di e-mail marketing e fiere di settore. Queste attività si distinguono tra esse non solo rispetto alle funzioni, alle differenti modalità con cui vengono impiegate e al pubblico cui si rivolgono, ma anche e soprattutto rispetto alla disciplina giuridica di riferimento: ognuna di esse infatti è regolata da un determinato complesso di regole e solleva questioni che si inseriscono in una specifica cornice giuridica. Al fine di giungere ad una sistematica trattazione dei profili giuridici connessi, si è scelto di classificare le diverse azioni di marketing in tre gruppi: quelle riferite alla comunicazione, quelle inerenti l’aspetto del prodotto e quelle che si riferiscono al cliente Per ognuna di queste aree si individua una precisa questione critica per l’impresa, e se ne trattano i profili problematici dal punto di vista giuridico. In relazione al primo gruppo, ovvero la comunicazione pubblicitaria d’impresa, si evidenziano le criticità connesse alla possibilità di tutelare giuridicamente l’idea creativa alla base del messaggio pubblicitario: si mette in discussione l’efficacia degli strumenti giuridici invocabili a sua tutela, in particolare della disciplina del diritto d’autore, della concorrenza sleale e dell’autodisciplina. Si prende come riferimento principale il contesto italiano, considerando la pluralità degli interessi pubblici, collettivi ed individuali coinvolti. Il secondo profilo d’indagine riguarda la disciplina giuridica riconducibile all’e-mail marketing, uno degli strumenti più diffusi di comunicazione digitale. L’invasività di questo sistema nella sfera personale dei destinatari impone l’adozione di adeguati rimedi da parte delle imprese per evitare di incorrere nella violazione delle disposizioni a tutela della privacy. Si trattano le diverse implicazioni derivanti dall’uso di tale strumento, in particolare quelle riferite al trattamento dei dati personali alla luce della normativa vigente in Italia e nell’Unione Europea, e connesse alle modalità di raccolta degli indirizzi e-mail dei destinatari potenzialmente interessati. Infine, la costante partecipazione alle fiere di settore da parte dell’azienda dimostra quanto l’esteriorità del prodotto costituisca uno strumento di marketing decisivo per la competitività aziendale, dunque grande è l’interesse dell’impresa a che il suo aspetto esteriore venga protetto dall’imitazione dei concorrenti. Il tema giuridico più significativo che lega il processo di marketing al prodotto dell’azienda è proprio la protezione legale del suo aspetto, ovvero la tutela del diritto esclusivo di utilizzarlo, e vietarne l’uso a terzi. L’aspetto di un prodotto può essere oggetto di protezione sulla base di diverse discipline che concorrono tra loro, sia a livello nazionale che sovranazionale, dei disegni e modelli, del marchio di forma, del diritto d’autore e della concorrenza sleale. Si è scelto di concentrare il lavoro, in particolare, sulla prima: si ricostruisce il quadro normativo e l’assetto degli interessi implicati dalla fattispecie, per arrivare ad evidenziare le principali criticità nell’interpretazione delle norme, sia a livello nazionale, che nell’Unione Europea. Si approfondiscono gli orientamenti di dottrina e giurisprudenza di alcune disposizioni chiave per l’applicazione della disciplina, quali gli artt. 6 e 7 del Regolamento CE, n. 6/2002, concernenti rispettivamente il «carattere individuale» e la «divulgazione», i due requisiti fondamentali per ottenere la registrazione e conseguente protezione giuridica del disegno. Tali nozioni sono soggette ad interpretazioni parzialmente difformi da parte dei giudici dei diversi Stati membri, e ciò contribuisce a minare l’applicazione omogenea della disciplina in tutto il territorio UE. In questo senso, viene messo in evidenza il ruolo chiave dell’orientamento della Corte di Giustizia dell’Unione Europea nell’interpretazione di tali concetti, avente l’effetto di uniformare l’approccio degli Stati. La Direttiva 98/71/CE ha introdotto la possibilità di cumulare la protezione conferita all’aspetto del prodotto dalla disciplina dei disegni e modelli con quella riconosciuta dalle altre normative. Tale previsione solleva questioni di rilievo sistematico e concorrenziale: ci si interroga su quali problemi di tipo sistematico e di concorrenza vengano sollevati dal riconoscimento su uno stesso prodotto della protezione sia come disegno che come marchio di forma, e sia come disegno che come opera dell’ingegno. In particolare nell’ambito del diritto dei marchi d’impresa e del diritto d’autore, le tutele hanno durata potenzialmente perpetua, diversamente dalla registrazione come disegno o modello, che garantisce la titolarità del diritto di utilizzare il proprio disegno in via esclusiva per un periodo limitato di massimo 25 anni. Questa differenza temporale rende il cumulo problematico sia a livello di coordinamento, che di concorrenza, poiché incentiva il sorgere di “monopoli creativi” sulle forme del prodotto. Il presente lavoro ha come obiettivo l’ampliamento della conoscenza sul tema del marketing con particolare riferimento ai profili giuridici che si pongono, con riguardo alla promozione del prodotto nell’ambito dell’Unione Europea. Si ritiene che il valore aggiunto e l’aspetto più originale della ricerca consista nella sua forte aderenza alla realtà della piccola/media impresa: tramite l’integrazione della ricerca giuridica e dello studio dei fenomeni di marketing si delineano i problemi pratici che questa si trova a dover affrontare nell’implementazione delle attività quotidiane di marketing. Tale indagine vuole essere utile a tutte le piccole/medie imprese che si trovano impreparate nell’affrontare le sfide poste dal marketing e nel conoscere le implicazioni giuridiche che da questo derivano.