To see the other types of publications on this topic, follow the link: Account Planning; Mexico; Advertising.
Journal articles on the topic 'Account Planning; Mexico; Advertising'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Account Planning; Mexico; Advertising.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Beede, Park. "Tracing the evolution of advertising account planning." Journal of Historical Research in Marketing 12, no. 3 (July 15, 2019): 285–303. http://dx.doi.org/10.1108/jhrm-09-2018-0039.
Full textAbstract:
Purpose This study aims to contribute a comprehensive historical analysis of account planning in scholarly literature, tracing its origins in agency adoption through transformation amid today’s rapidly changing advertising environment. Design/methodology/approach The paper applies a historical literature review of advertising account planning literature spanning over a half-century. The analysis focuses on dual dimensions of chronological evolution and thematic content analysis to trace the development of key constructs and their changes over time. Findings The analysis sheds light on the origins of account planning as a discipline and factors influencing its practice among agencies. Three distinct chronological stages of development are identified, and four dominant construct themes evident across time. Analysis indicates that traditional account planning was well formed functionally in the 1990s and peaked in prominence around the turn of the new millennium. Of late, however, advances in account planning theory appear limited and the future fragmented. Originality/value This study provides a unique historical perspective tracing the chronological development and key constructs of account planning. Implications for the future of the planning discipline are uncertain as agencies innovate with new functional roles seeking to unlock consumer insights and creative opportunities in the digital advertising environment.
2
Zimand Sheiner, Dorit, and Amir Earon. "Disruptions of account planning in the digital age." Marketing Intelligence & Planning 37, no. 2 (April 1, 2019): 126–39. http://dx.doi.org/10.1108/mip-04-2018-0115.
Full textAbstract:
Purpose The purpose of this paper is to focus on transformations in the advertising industry from the point of view of the role and position of account planners. It questions the current viability of account planning (AP) as a result of digital disruptions. Design/methodology/approach In total, 18 face-to-face responsive interviews were conducted among professionals who hold planning responsibilities at advertising agencies. A theoretical thematic analysis revealed five main themes which are associated with the disruption of AP roles. Findings The research points out that AP is a profession in transition as part of the advertising industry that is undergoing a major shift. Digital transformations have not yet crystallized in the business domain, and so this period is one of learning and adjustment. Research limitations/implications It is suggested for advertising practitioners, as well as marketing executives, to encourage AP departments to re-think the core significance of the AP department since the AP role needs to be repositioned or even redefined. Originality/value The current research has several significant implications for theory and practice: confronting the role of the strategist in advertising agencies vs digital strategy and Big Data; contributing to the understanding of the dynamics of AP transitional roles as a starting point for re-examination of the advertising creative process; and calling for more research exploring the relationship between agency adoption of digital tools and its approach to AP.
3
Morrison, Margaret, Tim Christy, and Eric Haley. "Preparing Planners: Account Planning and the Advertising Curriculum." Journal of Advertising Education 7, no. 1 (May 2003): 5–20. http://dx.doi.org/10.1177/109804820300700104.
Full text
4
Mitchell, Nancy. "Book Review: Advertising Account Planning: A Practical Guide." Journal of Advertising Education 11, no. 1 (May 2007): 51–52. http://dx.doi.org/10.1177/109804820701100111.
Full text
5
Patwardhan, Padmini, Hemant Patwardhan, and Falguni Vasavada-Oza. "Does planning make perfect? How advertising practitioners in India perceive account planning." Asian Journal of Communication 21, no. 3 (June 2011): 262–78. http://dx.doi.org/10.1080/01292986.2011.559260.
Full text
6
Crosier, Keith, Ian Grant, and Charlotte Gilmore. "Account planning in Scottish advertising agencies: a discipline in transition." Journal of Marketing Communications 9, no. 1 (January 2003): 1–15. http://dx.doi.org/10.1080/1352726022000013376.
Full text
7
Gale, Kendra, and Brett Robbs. "Enhancing Strategic Thinking Throughout the Advertising Curriculum: An Account Planning Perspective." Journal of Advertising Education 8, no. 2 (November 2004): 8–16. http://dx.doi.org/10.1177/109804820400800204.
Full text
8
Mackert, Michael, and Isaac I. Munoz. "Graduate Account Planning Education: Insights from the Classroom." Journal of Advertising Education 15, no. 2 (November 2011): 35–39. http://dx.doi.org/10.1177/109804821101500206.
Full textAbstract:
While account planning as a discipline has existed in advertising agencies for decades, research related to account planning has been somewhat limited – particularly research focused on account planning education. Existing research in this area has focused on broader issues related to account planning education, with less focus on the in-classroom experience. This commentary shares the views and experiences of two relative outsiders – an academic teaching an introductory account planning seminar and a professional account planner entering academia. It seeks to initiate conversation and investigation about the role of in-classroom experience on preparing students for careers in account planning.
9
Mackert, Michael. "Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing." Health Marketing Quarterly 29, no. 3 (July 2012): 270–82. http://dx.doi.org/10.1080/07359683.2012.705730.
Full text
10
Куличенко, Александр, Alexander Kulichenko, Екатерина Рак, Ekaterina Rak, Анастасия Зайцева, and Anastasiya Zaitseva. "Educational discipline "design of advertising" in the educational space of the construction college." Ergodesign 2019, no. 2 (May 26, 2019): 31–37. http://dx.doi.org/10.30987/article_5cb22165d47e07.53895985.
Full textAbstract:
Approaches to the actual academic discipline "advertising Design" as graphic design, advertising and marketing are proposed. The important factors of professionalism, advertising designer taking into account the requirements of the modern market are highlighted. The structure and stages of design planning of elements of an interior of educational space are offered.
11
Sánchez-Blanco, Cristina. "J. Walter Thompson: the origin and development of account planning." Journal of Historical Research in Marketing 12, no. 1 (September 12, 2019): 173–91. http://dx.doi.org/10.1108/jhrm-09-2018-0041.
Full textAbstract:
Purpose This paper aims to clarify whether J. Walter Thompson (JWT)’s planning and research tradition gave rise to the concept of Account Planning. In addition, it seeks to analyse the different planning methodologies that preceded Account Planning to highlight how it emerged at JWT London. A further goal is to understand the impact of Account Planning, which sought to achieve effective advertising through detailed consumer insight and has transformed the multinational JWT as a whole and the advertising sector in general. Design/methodology/approach The methodology is based mainly on the analysis of primary research conducted on original files donated to Duke University Library (North Carolina, USA) by the multinational J. Walter Thompson. Findings Account Planning emerged in 1968 in London as a consequence of the research and planning tradition that already existed at JWT. JWT’s corporate culture established the importance of the Account Planning approach that was valued by advertisers and spread to all offices. The planning tools used by the multinational today are updated versions of those that were designed from 1960 onwards. Research limitations/implications The historical approach taken here precludes an analysis of the current reality of Account Planning. In future research, it would be useful to carry out in-depth interviews with professionals to explore how they apply planning tools that represent updated versions of those that were developed 50 years ago. Originality/value This paper’s main interest lies in the fact that it is based on original, unpublished sources, an approach that makes it possible to reassess previous findings.
12
Banerjee, Ashish. "Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework." International Journal of Advertising 13, no. 2 (January 1994): 95–124. http://dx.doi.org/10.1080/02650487.1994.11104566.
Full text
13
Jennes, Iris, and Wendy Van den Broeck. "Digital TV innovations: industry and user perspective." info 16, no. 6 (September 2, 2014): 48–59. http://dx.doi.org/10.1108/info-06-2014-0027.
Full textAbstract:
Purpose – This paper aims to focus on how innovative strategies take users into account. On the one hand, it will look at how the different stakeholders in the TV value network implement user behaviour. On the other hand, it will focus on how users perceive traditional advertising and new advertising formats (e.g. personalised advertising, interactive advertising). Design/methodology/approach – The applied research method is a combination of expert interviews with different actors in the TV sector and qualitative user research on viewers’ expectations towards advertising and new advertising formats in a digital era. Findings – This paper looks at customer ownership, (inter-media) audience fragmentation and audience autonomy as important concepts in understanding innovation and strategies within the Flemish commercial TV sector and how user behaviour is implemented. Originality/value – More specifically, ad skipping (zipping) and second-screen applications are studied. To conclude, the findings of the research are linked to relevant policy questions and challenges for audience members and actors within the television industry.
14
Beaumont, C. D., K. Geary, C. Halliburton, D. Clifford, and R. Rivers. "Advertising Assessment—Myth or Reality?" Environment and Planning A: Economy and Space 21, no. 5 (May 1989): 629–41. http://dx.doi.org/10.1068/a210629.
Full textAbstract:
In this paper the topic of advertising assessment is revisited, given the widespread availability of low-cost microcomputer modelling developments. It is recognised that when regression analysis became popular in the 1970s with the advent of the mainframe computer, much hype and little marketing benefit ensued. It is argued that simply speeding up the old practices of the 1970s, which rightly fell from favour, will provide no benefit to the advertising industry. ‘What is new’, the ‘benefits’ of advertising assessment, and where it is applicable are described. It is suggested that not only does technology facilitate data analysis, but also, critically, modelling methodology itself has changed, with a greater ability to remain close to one's data. As a consequence, it is argued that improved advertising decisions can only be made when the other elements of the marketing mix are formally taken into account. The methodology described in the paper has been developed and successfully applied in a number of sectors for different UK clients of Coopers and Lybrand, and Collett Dickenson and Pearce.
15
Pérez‐Méndez, Alfonso. "Advertising suburbanization in Mexico City – El Pedregal press campaign (1948–65) and television programme (1953–54)." Planning Perspectives 24, no. 3 (July 2009): 367–79. http://dx.doi.org/10.1080/02665430902934000.
Full text
16
Monrreal, Sahar. "`A novel, spicy delicacy': tamales, advertising, and late 19th-century imaginative geographies of Mexico." cultural geographies 15, no. 4 (October 2008): 449–70. http://dx.doi.org/10.1177/1474474008094316.
Full text
17
Zyryanov, Bogdan. "Strategies of Personal Account Promotion on Instagram." Theoretical and Practical Issues of Journalism 7, no. 3 (July 10, 2018): 539–56. http://dx.doi.org/10.17150/2308-6203.2018.7(3).539-556.
Full textAbstract:
In the article, an Instagram page is considered as part of mass communications which brings money and other benefits to its holder. Deep interviews with Russian Instagram bloggers confirmed our hypothesis: each account represents a separate medium with its own information and advertising policy. The article explores such parameters as content planning, interaction with subscribers, advertisers and other bloggers, as well as ROI assessment via the Statistics tool. Promotion in Instagram is achieved through the observance of aesthetic norms and thematic and stylistic unity. In-depth interviews with domestic bloggers confirmed our hypothesis: each separate account is actually a mini-media with its information and advertising policies. The author of the blog thus functions as a curator, or "issuing editor": there is a careful selection of photos that correspond to the concept, themes, and most importantly-the style of the account. There is an important difference between a business SM manager and an independent Instagram blogger: while the former makes content plans for approval with the client, the latter does not rely on long-term planning; instead, he/she procures posts the night before or creates them just before publication. This achieves the effect of sincerity, the sense of "being in the moment", which subscribers appreciate. Graphic content plays the primary role in the promotion of the profile. Additional coverage is provided by hashtags, interaction with subscribers, participation in the #sfs flashmob and symmetric content exchange between bloggers of the same level. It is possible to measure ROI via independent audit by means of the "Stats" tool built into Instagram. This allows to better understand the audience and adjust communication to expand influence. Cooperation with brands starts on average from 10K subscribers. The blogger presents his/her audience and proposes a joint project. The success of advertising placement largely depends on how well the ad post corresponds with the established aesthetics of the profile. Affiliate publications are placed in the main profile, as well as in Stories-a special section with photos and 15-second videos, which are deleted 24 hours after the publication. Reach of such publications is lower, but they are better perceived by subscribers, and placement in Stories costs advertisers cheaper than in the grid. The greatest coverage comes from getting a post featured in the "Trends" section; however, this is regulated by proprietary algorithms within Instagram, and is not possible to predict.
18
Sheen, Erica. "101 and Counting: Dalmatians in Film and Advertising." Worldviews: Global Religions, Culture, and Ecology 9, no. 2 (2005): 236–54. http://dx.doi.org/10.1163/1568535054615385.
Full textAbstract:
AbstractIn both academic and animal welfare circles, Disney's live action films 101 and 102 Dalmatians have been criticised as a commercial exploitation of the breed. From this perspective, it was widely held that the Dalmatian has been subject to over-breeding and abandonment as a direct result of these films, and that Disney should be held responsible for this abuse. I question these assumptions. I discuss the Hollywood animal image as a form of intellectual property and provide a detailed account of negotiations between Disney and Dalmatian breed associations in America and the UK. In response to critics who described the films as "an advertisement for the breed", I suggest that Disney's animal imagery should be seen as a more complex cultural and economic negotiation between filmmaker and audience, and conclude that our understanding of the commercial deployment of the Dalmatian image must be situated in a more nuanced account of the relationship between advertising and film.
19
Curet, L. Antonio, Barbara L. Stark, and Sergio Vásquez Z. "Postclassic Changes in Veracruz, Mexico." Ancient Mesoamerica 5, no. 1 (1994): 13–32. http://dx.doi.org/10.1017/s0956536100001000.
Full textAbstract:
AbstractWith systematic surface collections from the Mixtequilla region of Veracruz, Mexico, multidimensional scaling and cluster analysis distinguish two Postclassic complexes and permit examination of their associated settlement patterns. Comparison of pottery types to other assemblages provides cross dating and allows judgments about stylistic affinities. The earlier of the two complexes, assigned to the Middle Postclassic, ca.a.d.1200–1350, exhibits characteristics of the “Mixteca-Puebla horizon.” The second complex dates to the Late Postclassic,a.d.1350–1521, when the region was affected by imperial expansion of the Aztec Triple Alliance. Both complexes, but particularly the one from the Middle Postclassic, show marked changes in settlement pattern, material culture, and trade patterns. Changes in trade, stylistic emulation, or major population movement are insufficient to account for the evidence. Instead, political realignment, likely coupled with other factors, is a more promising interpretation.
20
Heyman, Rob, Ralf De Wolf, and Jo Pierson. "Evaluating social media privacy settings for personal and advertising purposes." info 16, no. 4 (June 3, 2014): 18–32. http://dx.doi.org/10.1108/info-01-2014-0004.
Full textAbstract:
Purpose – The purpose of this paper is to define two types of privacy, which are distinct but often reduced to each other. It also investigates which form of privacy is most prominent in privacy settings of online social networks (OSN). Privacy between users is different from privacy between a user and a third party. OSN, and to a lesser extent researchers, often reduce the former to the latter, which results in misleading users and public debate about privacy. Design/methodology/approach – The authors define two types of privacy that account for the difference between interpersonal and third-party disclosure. The first definition draws on symbolic interactionist accounts of privacy, wherein users are performing dramaturgically for an intended audience. Third-party privacy is based on the data that represent the user in data mining and knowledge discovery processes, which ultimately manipulate users into audience commodities. This typology was applied to the privacy settings of Facebook, LinkedIn and Twitter. The results are presented as a flowchart. Findings – The research indicates that users are granted more options in controlling their interpersonal information flow towards other users than third parties or service providers. Research limitations/implications – This distinction needs to be furthered empirically, by comparing user’s privacy expectations in both situations. On more theoretical grounds, this typology could also be linked to Habermas’ system and life-world. Originality/value – A typology has been provided to compare the relative autonomy users receive for settings that drive revenue and settings, which are independent from revenue.
21
Miraftab, Faranak. "Complexities of the Margin: Housing Decisions by Female Householders in Mexico." Environment and Planning D: Society and Space 16, no. 3 (June 1998): 289–310. http://dx.doi.org/10.1068/d160289.
Full textAbstract:
In this paper I attempt to address complexities that exist in sheltering efforts and housing decisions of household heads among marginal population groups. I try to unfold layers of difference and reveal nuances that exist in housing concerns of low-income household heads, based on gender and age. I deconstruct the categorical grouping of ‘the urban poor’ as a homogenous population and female-headed households as ‘the poorest of the poor’. I show that, as we have to account for gender in the examination of shelter and well being we also have to account for age and household life-cycle position in order to understand the housing concerns of female household heads in their full life cycle, not frozen in time. The questions raised and the issues addressed are grounded in surveys and case studies conducted with low-income household heads in Guadalajara, Mexico.
22
Sanak-Kosmowska, Katarzyna, and Jan W. Wiktor. "Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising." Sustainability 12, no. 20 (October 20, 2020): 8693. http://dx.doi.org/10.3390/su12208693.
Full textAbstract:
This study’s purpose was to perform an identification analysis of the latent class in assessing information asymmetry and manipulation in online advertising. The title problem fits into the current research on sustainability with the focus on sustainable advertising and the role of modern marketing. This article presents the results of a quantitative study (N = 138) conducted among young Poles. The obtained data were subjected to latent class analysis, which allowed for three groups of respondents to be distinguished. It turned out that the respondents differ from each other in terms of susceptibility to manipulation by online advertising and the awareness thereof, which is clearly distinguished by hidden variables. Therefore, in the discussion on information asymmetry in advertising, we should take into account the obvious demographic variables and the factors that respondents often do not declare in surveys and interviews.
23
Vartanov, S. A. "The Economic Theory of Advertising: The Directions of Formation." Administrative Consulting, no. 8 (September 30, 2020): 157–74. http://dx.doi.org/10.22394/1726-1139-2020-8-157-174.
Full textAbstract:
One of the key tools that are traditionally used in solving media strategizing problems is advertising. The impacts of advertising on the processes taking place in the economy are significant and remarkably diverse, thus raising a big question to the media strategists to systematize and classify both the types of such impacts and the economic theories that study it. This work is devoted to the study of this issue: the most significant approaches to a comprehensive study of advertising at various planning periods (from instant to long-term strategic) are presented. We analyze the informative and persuasive functions of advertisement, compare the influence of its visual and textual forms and discuss key points of cognitive and behavior approaches to understand how advertisement affects the consumers’ demand. We describe basic models of economic equilibrium, which take the advertisement influence on different market structures into account, as well as two-sided models of media markets. It is shown that the less developed field of the economics of advertising is behavior and market influence analysis of the firms whose specialization is creating and distributing media content and advertisement. Due to this, we introduce the way to construct a new class of market models involving three types of economic agents — consumers, media firms and economic goods producers.
24
Wielki, Janusz, and Janusz Grabara. "The Impact of Ad-Blocking on the Sustainable Development of the Digital Advertising Ecosystem." Sustainability 10, no. 11 (November 4, 2018): 4039. http://dx.doi.org/10.3390/su10114039.
Full textAbstract:
Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning of the digital advertising ecosystem is becoming less and less visible. This is related to the fact that only a small part of the expenditure incurred by organizations on various forms of digital advertising brings the expected results. For several years now, a phenomenon that stifles the effectiveness of the digital advertising ecosystem and deteriorates the ROI (return on investment) of advertisers has been the widespread practice of blocking advertising, known as ad-blocking. In this context, the aim of this article is to analyze the scale of the phenomenon of ad-blocking and its causes in terms of its impact on the effectiveness of the functioning of the digital advertising ecosystem and its sustainable development, which is extremely important from the point of view of the development of electronic commerce. In order to carry out this study, a literature analysis was conducted on the genesis of this phenomenon, its scale, causes, and economic effects. After this stage of research, in order to obtain primary data, a questionnaire survey was conducted on a group of individual Internet users. The results of the research indicated three main reasons for the development of ad-blocking. These are: excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests. In the context of these results and of the continued sustainable functioning of the digital advertising ecosystem, it is essential that the advertising industry be able to offer users alternatives to ad-blocking that they consider valuable from their own point of view and that take the users’ expectations into account.
25
Vashisht, Devika, and Sreejesh S. "Effect of nature of the game on ad-persuasion in online gaming context." Internet Research 27, no. 1 (February 6, 2017): 52–73. http://dx.doi.org/10.1108/intr-10-2014-0271.
Full textAbstract:
Purpose The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion from attention and elaboration perspectives. Design/methodology/approach A 2 (nature of game: fast or slow)×2 (game-product congruence: high or low)×2 (NFC: high or low) between measures design is used. In total, 224 graduate students participated in the study. A 2×2×2 between subjects ANOVA is used to test the hypotheses. Findings The results show that slow-paced advergames result in high persuasion than fast-paced advergames. A 2 way-interaction indicates that for a slow-paced advergame, low game-product congruence result in high persuasion than in high game-product congruence. Furthermore, findings reveal that for a slow-paced advergame with low game-product congruence, subjects with high NFC report high persuasion than subjects with low NFC. For a fast-paced advergame with low game-product congruence, subjects with high NFC report high persuasion than subjects with low NFC. Practical implications The findings of the study are very important for advertising practitioners as selection of media that fit the advertised product with reference to the content of the media is a planning strategy that has been widely used by media planners. Thus, if high brand recall and recognition is the primary goal for advertisers, then, slow-paced advergames with low-congruent brand placements can be considered a better media strategy for in-game advertising. Furthermore, advertising managers can design advergames by taking into account NFC factor to make sure that the implementation has the strongest positive effect on consumers’ persuasion. Furthermore, advertising managers can design advergames by taking into account NFC factor to make sure that the implementation has the strongest positive effect on consumers’ persuasion. Originality/value This research contributes to the literature of non-traditional online advertising, specifically advergaming context by exploring the impact of nature of game and game-product congruence on gamers’ ad-persuasion. Also, this study is the first attempt toward understanding the moderating role of NFC on gamers’ ad-persuasion in the context of online advertising.
26
Jansen, Bernard J., and Theresa B. Clarke. "Conversion potential: a metric for evaluating search engine advertising performance." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 142–59. http://dx.doi.org/10.1108/jrim-07-2016-0073.
Full textAbstract:
Purpose This research is based on the premise that current metrics for search engine advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic and conversions simultaneously. This study aimed to conceptually develop and assess conversion potential (CvP) as a unifying construct for both measuring and evaluating the performance of SEA campaigns. Design/methodology/approach A data set of nearly seven million records covering almost three years of a multi-million-dollar keyword marketing campaign from a major US retailer was used to validate the construct of CvP. Findings Results empirically validate how CvP measures both campaign traffic and sales in SEA, using the optimization factor of ad rank, which is one of many possible factors. Research limitations/implications Although the data set is large and covers a lengthy period of time, it is limited to one company in the retail sector. Practical implications The research instantiates CvP as a metric for overall SEA account performance while demonstrating that it is a practical tool for future campaign planning. The metric simultaneously incorporates a sales ratio and a traffic ratio. Originality/value This is the first study to formalize and provide a working definition of CvP in the academic literature. The contribution is a theoretical and practical managerial framework to mutually evaluate, measure and make decisions about SEA efforts.
27
Saraç-Lesavre, Başak. "Desire for the ‘worst’: Extending nuclear attachments in southeastern New Mexico." Environment and Planning D: Society and Space 38, no. 4 (November 26, 2019): 753–71. http://dx.doi.org/10.1177/0263775819889969.
Full textAbstract:
In the city of Carlsbad, New Mexico, where a deep geological repository named the Waste Isolation Pilot Plant receives regular shipments of military transuranic waste that will remain radioactive for 10,000 years, a group of local actors has been putting major efforts to extend their attachments to nuclear waste futures. In January 2012, Forbes magazine named Carlsbad ‘The Town that Wants America’s Worst Atomic Waste’. Obviously, linking the verb ‘want’ with ‘worst’ is meant to show how unexpected this desire might be. This paper offers an ethnographical account of activities undertaken by their Nuclear Task Force at a peculiar moment. Articulating the relationship between valuation and desiring, it develops the notion of proactive valuation undertakings to refer to local actors’ attempts to generate new attachments and to maintain existing ones through the succession of a series of mediated and equipped valuation undertakings. Rather than approaching desire for waste with scepticism, it follows what ‘desiring’ actors do and how they do it in ‘enterprise form’ and offers a novel, symmetrical and a more comprehensive approach to examine, not only, the co-production of places and techno political orders, but also the constitution of political and moral values at specific sites.
28
Vashisht, Devika, and Sreejesh S. "Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames." Journal of Indian Business Research 7, no. 3 (August 17, 2015): 292–312. http://dx.doi.org/10.1108/jibr-11-2014-0082.
Full textAbstract:
Purpose – The purpose of this paper is to explore the effect of brand placement strength on gamers’ brand recall as moderated by gamers’ prior game playing experience and game involvement in the context of advergames. Specifically, this research utilizes Limited Capacity Model of attention to explain how and under what conditions brand placements create attention, elaboration and subsequent brand recall. Design/methodology/approach – A 2 (brand placement strength: prominent versus subtle) × 2 (prior game playing experience: experienced versus inexperienced) × 2 (game involvement: high versus low involvement) between-subjects measures design is used. Empirical data were obtained from 220 undergraduate student gamers. A between-subjects measures ANOVA is used to test the hypotheses. Findings – There are several important findings that can be inferred from the results. First, inexperienced gamers report high brand recall in prominent brand placements than subtle brand placements, whereas for experienced gamers, no significant difference in recall rates is found between prominent brand placement and subtle brand placement. Second, inexperienced gamers with low game involvement playing an advergame with prominent brand placement report high brand recall compared to inexperienced gamers with high game involvement playing an advergame with prominent brand placement. Research limitations/implications – The study contributes to the advertising literature from a non-traditional advertising perspective, particularly in the context of online advergames, and explains the role of brand placement and its boundary conditions to create customers’ brand memory. Moreover, this research contributes to the marketing knowledge on how to locate and embed the brands effectively in advergames, taking into account the individual characteristics of each advergame. Practical implications – The findings are very important for advertising practitioners because selecting media that enhances the brand memory of the consumers through entertainment is a planning strategy that has been widely used by media planners today. Hence, advertising managers should think about designing advergames by taking into account the game involvement factor to make sure that the implementation has the strongest positive effect on consumers’ memory. Originality/value – This research contributes to the literature of online advertising, especially the advergames by exploring the impact of brand placement strength and prior gaming experience on gamers’ brand recall. In addition, this study is the first step toward understanding the moderating role of game involvement on Indian gamers recall in the context of online advertising.
29
Katernyuk, A. V. "Optimizing Costs of Customer Attraction as a Competitiveness Factor." Vestnik of the Plekhanov Russian University of Economics, no. 6 (December 12, 2019): 172–82. http://dx.doi.org/10.21686/2413-2829-2019-6-172-182.
Full textAbstract:
In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. The process of searching for and finding optimum costs of advertising in the Internet as a factor of the rise in the company sustainability can be successfully shaped through universal matrix methods of solution (e.g. simplex-method). Objectives which cannot be resolved by this method can be supplemented by such economic indicators, as profitability of investment and return on one ruble. The article summarizes the instrumental base dealing with estimating the efficiency of events connected with customer attraction to such a fast growing industry as internet-services. The author proposes besides traditional ways of expense optimization to take into account economic indicators connected with profitability of each sale channel. The following tools were used in the research: modeling, induction method, investment analysis, methods of statistics and formal logics, multi-criteria optimization, specific software meant for solving similar tasks, in particular special macros for excel table.
30
Sawalhah, Mohammed N., Hatim M. E. Geli, Jerry L. Holechek, Andres F. Cibils, Sheri Spiegal, and Craig Gifford. "Water Footprint of Rangeland Beef Production in New Mexico." Water 13, no. 14 (July 15, 2021): 1950. http://dx.doi.org/10.3390/w13141950.
Full textAbstract:
New Mexico (NM) has been identified as the state in the US that will be most adversely impacted by climate change and associated water stress. Roughly 92% of NM is rangeland, most of which is grazed by beef cattle. We calculated the blue (surface and ground) and green (precipitation) water footprints (WF) of NM beef cattle industry (cow-calf, backgrounding, and feedlot). This analysis indicated that the weighted average WF of NM beef cattle was 28,203 L/kgmeat. The majority of the WF was accounted for green water (82%; 23,063 L/kgmeat) used by rangeland forages. Blue water accounted for only 18% (5140 L/kgmeat) of the total beef WF estimate. The relative contribution of green vs. blue water varied significantly among the different phases of beef production. In cow-calf, green water accounted for 99.5% of the WF whereas blue water, accounted for 100% of beef WF during backgrounding and feedlot. Based on our estimate, NM cow-calf operations is about a third or a quarter of the blue water (m3/year) used to produce corn or wheat, and only 5% or less of the water used to produce cotton or hay. In NM, irrigation accounts for about 84% of freshwater use followed by public/domestic use of 10%. Mining, thermo-electric, livestock production, aquaculture, and industrial uses collectively account for the other 6%.
31
Metzler, Jennifer L., Monica G. Frakes, and Jillian Aubrey. "Using Marketing Principles to Maximize Funding Effectiveness." Social Marketing Quarterly 3, no. 1 (January 1996): 36–42. http://dx.doi.org/10.1177/152450049600300103.
Full textAbstract:
Community health programs are faced with increasing pressure to maximize effective use of scarce resources while improving access to care. In response to this challenge, one New Mexico program expanded outreach efforts and designated funds for marketing to get the word out about prenatal care. With a local marketing and advertising agency, they used the precepts of marketing as organizing principles to develop a communications plan. The result is a model for resource allocation driven by the input of a highly defined target group. It allows the planning team to focus on achievable goals, without being fragmented by the myriad of needs impossible to meet within the reality of limited funding. “For every type of institution, there is always a potential set of relevant objectives, and the institution's task is to make a choice among them (Kotler & Andreasen, 1987).”
32
Villalpando, Salvador, Samuel Flores-Huerta, Mardia Lopez-Alarcon, and Ignacia Cisneros-Silva. "Social and Biological Determinants of Lactation." Food and Nutrition Bulletin 17, no. 4 (December 1996): 1–9. http://dx.doi.org/10.1177/156482659601700410.
Full textAbstract:
During the last decades breastfeeding rates have fallen to such a level that at least one million infant deaths annually have been attributed to the replacement of breastfeeding by formula-feeding. After the recent World Summit for Children, unprecedented efforts were targeted to reverse this trend. The evolution of breastfeeding patterns and related practices in Mexico is presented as a case study. Before the Baby-Friendly Hospital initiative, the rate of breastfeeding initiation and the average breastfeeding duration in Mexico were among the lowest in developing countries. The use of formula in hospitals was common. Knowledge about breastfeeding and awareness of its advantages were low among the public and health professionals. The International Code related to breastmilk substitutes became law, and the Baby-Friendly Hospital Initiative was included in the National Plan for Health in 1991. Formula manufacturers decided voluntarily to stop advertising their products. After five years, several surveys show noticeable changes in hospital policies and practices regarding breastfeeding promotion and improvement in the rate of breastfeeding initiation and exclusivity. Total duration of breastfeeding, public awareness, and mothers’ knowledge about the basics of breastfeeding are increasing. Despite continued inadequate post-partum support and counselling, and an inconsistent effectiveness in conveying to the public the benefits of breastfeeding, progress has been made in the last five years and will be reflected in improved infant health in the near future.
33
Gunes, Pinar Mine, and Magda Tsaneva. "The effects of teenage childbearing on education, physical health, and mental distress: evidence from Mexico." Journal of Demographic Economics 86, no. 2 (May 7, 2020): 183–206. http://dx.doi.org/10.1017/dem.2020.2.
Full textAbstract:
AbstractThis paper estimates the effects of teenage childbearing on education, working, physical and mental health, and physical activity of young girls in Mexico using two waves of the nationally representative Mexican Family Life Survey. We employ a propensity score matching model that accounts for a rich set of baseline covariates that predict teenage childbearing to attempt to reduce the bias due to confounding variables associated with teenage childbearing. The results demonstrate that teenage childbearing is associated with an increase in the probability of being overweight, and reductions in physical activity and the probability of high school completion. Moreover, the results are consistent when we employ sibling fixed effects to account for unobservable family background.
34
Erawan, Theera. "Tourists’ intention to give permission via mobile technology in Thailand." Journal of Hospitality and Tourism Technology 7, no. 4 (November 14, 2016): 330–46. http://dx.doi.org/10.1108/jhtt-11-2015-0044.
Full textAbstract:
Purpose The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and empirical testing. Design/methodology/approach A conceptual framework was developed based on a “three-pronged approach” to cross-validate results from both qualitative (literature reviews and expert interviews) and quantitative (field survey) approaches. Structural equation modeling was used to test the conceptual framework and hypotheses. Findings According to the findings, tourists perceived advertising via mobile technology as an informative source. New findings emerged apart from the literature in which advertising value was found to drive attitude, perceived behavioral control and subjective norms. Moreover, tourists’ intention to give permission via mobile technology was driven by advertising value via attitude and subjective norms. Research limitations/implications This study is limited to Thailand tourism context. Further, conceptual framework generalization should be taken into account as future research in other considerable context. Practical implications The results provide useful information for both government and tourism-related businesses in planning effective marketing communications strategies. Originality/value The conceptual framework in this study was developed based on theoretical foundations, along with both quantitative and qualitative methodologies (that is, using a “three-pronged approach”). This study is among the first in Thailand tourism context that demonstrated an extension of the academic perspective by integrating two important theoretical foundations.
35
Montejo, Gustavo Alberto Ovando, and Amy E. Frazier. "Assessing Quality of Life Across Mexico City Using Socio-Economic and Environmental Factors." International Journal of Applied Geospatial Research 11, no. 3 (July 2020): 68–86. http://dx.doi.org/10.4018/ijagr.2020070105.
Full textAbstract:
Urban quality of life studies increasingly incorporate both socio-economic and environmental factors into their analyses, yet few studies have explored how the socio-economic factors relate to the environmental conditions or how to statistically describe the spatial patterns of quality of life as they relate to the socio-economic and environmental structure of a city. This paper evaluates a quality of life index for Mexico City that takes into account both social and environmental factors through a factor analysis and explores the relationship between the contributing environmental and social factors through a regression analysis. The spatial patterns of quality of life across the city are then examined using a geographic clustering technique. Results indicate that both socio-economic and environmental segregation characterize the physical structure of Mexico City and suggest that the peripheral areas of the city suffer from poor socio-economic conditions even though they have positive environmental conditions.
36
Lewis-Smith, Ronald I. "Norman Erlend Mooney, Shackleton's “other” Boy Scout." Polar Record 54, no. 2 (March 2018): 152–57. http://dx.doi.org/10.1017/s003224741800030x.
Full textAbstract:
ABSTRACTIn 1921, when Sir Ernest Shackleton was planning his circum-Antarctic expedition on the R.Y.S. Quest, he was eager to appoint a suitably qualified young person as a cabin boy or deck hand. He expressed great admiration for the Boy Scout Movement and its founder, Sir Robert Baden-Powell. Discussions between them led to Shackleton advertising for a Boy Scout to accompany him on the expedition, believing that the experience would greatly benefit the youngster's character, as well as providing much positive publicity for the expedition. He selected two young Scouts but, while much has been written about James Marr, no account has been written about the younger boy, Norman Mooney. This is because he was unable to cope with continuous seasickness and had to return home after only four weeks at sea. This account provides some little-known detail about Mooney and why he was selected, and about Shackleton's sensitive recruiting procedure.
37
NORZAGARAY- CAMPOS, Mariano, Patricia MUÑOZ- SEVILLA, Leticia ESPINOSA- CARREÓN, Rosario RUÍZ- GUERRERO, Héctor GONZÁLEZ- OCAMPO, and Omar LLANES- CÁRDENAS. "EROSIVITY INDICATORS BASED ON RAINFALL IN NORTHWESTERN MEXICO." JOURNAL OF ENVIRONMENTAL ENGINEERING AND LANDSCAPE MANAGEMENT 24, no. 2 (June 7, 2016): 133–42. http://dx.doi.org/10.3846/16486897.2015.1106405.
Full textAbstract:
This study is motivated by the problem of erosivity (R), exacervated in semiarid zones by intense seasonal storms. The purpose was to estimate the spatial variation of R in a coastal area covering 37500 km2 which is one of the most important agricultural areas in northwestern Mexico. Four methods were used. Rainfall data from 11 SMNCONAGUA weather stations (from 1966 to 2013) were used to calculate R. The annual average R1 was 1181.08, and R2 was 1084.51 MJ mm ha–1 h–1 with ranges of 2.35–5220.55 and 2.93–4711.38 MJ mm ha–1 h–1. Statistical tests showed that a transformation of the data of the form y = log (x), was appropriate for an ANOVA analysis of the data. The value of the test statistic was F = 1.77 with p = 0.149, showing interdependence between the indicators P (α = 0.05). The values of the correlation coefficients for the data were P vs. R1 = 0.96, P vs. R2 = 0.99, P vs. AIm = 0.98, P vs. MFI = 0.99. The classification of risk in this region showed that 2017.5 km2 of the study area was at a very high risk of rain erosion, 2407.5 km2 under high risk, 5662.5 km2 under medium to high risk, and 14250 km2 under low risk. The results are shown on 1:10,000 maps. Results are a set of useful information for soil management programs and for cultivation planning that takes the seasonal variation of R into account in this region where large volumes of extensive crops are grown.
38
García-García, P. L., L. Ruelas-Monjardín, and J. L. Marín-Muñíz. "Constructed wetlands: a solution to water quality issues in Mexico?" Water Policy 18, no. 3 (November 25, 2015): 654–69. http://dx.doi.org/10.2166/wp.2015.172.
Full textAbstract:
Historically, water sanitation has not been a priority for any sector of society in Mexico, and substantial technical and ecological problems exist in this country's wastewater treatment systems. Constructed wetlands (CWs) have proven to be an exceptional alternative, particularly for rural areas in developing countries. This paper identifies the status of research on CWs in Mexico, and discusses the possibilities for their use. Our review showed that interest in CWs in Mexico is growing exponentially, particularly in academic institutions. Consequently, published documents are mostly on experimental wetlands, although there are a few experienced groups devoted to producing technology and providing training needed to apply CWs. CWs are generally used for domestic wastewater treatment, disregarding other pollution sources such as agriculture and industry. Rural communities have the most potential to obtain and apply this technology, but unfortunately their degree of use of these systems is still very low. The current status of research and application of CWs leads to a few options discussed in this paper to promote their use in Mexico, taking into account that the success of these alternatives can only be achieved by partnering with governments, water treatment companies, non-governmental organizations, academic institutions and rural communities.
39
Giraudy, Agustina, and Jennifer Pribble. "Territorial Inequality in Health Service Delivery: Lessons from Latin America’s Federations." Latin American Politics and Society 62, no. 3 (June 29, 2020): 19–43. http://dx.doi.org/10.1017/lap.2020.5.
Full textAbstract:
ABSTRACTAccess to quality healthcare varies across the national territory inside Latin American countries, with some subnational units enjoying higher-quality care than others. Such territorial inequality is consequential, as residents of particular regions face shorter life spans and an increased risk of preventable disease. This article analyzes trajectories of territorial healthcare inequality across time in Argentina, Brazil, and Mexico. The data reveal a large decline in Brazil, a moderate decline in Mexico, and low levels of change followed by a moderate decline in Argentina. The article argues that two factors account for these distinct trajectories: the nature of the coalition that pushed health decentralization forward and the existence of mechanisms for central government oversight and management.
40
Mishra, Amardeep. "Autonomous obstacle avoidance maneuvering of thrust-vectored airship with neural network control." Proceedings of the Institution of Mechanical Engineers, Part G: Journal of Aerospace Engineering 234, no. 3 (October 9, 2019): 689–708. http://dx.doi.org/10.1177/0954410019879821.
Full textAbstract:
There has been a renewed interest in recent times in airship technology owing to its potential usage for applications ranging from defense, scientific exploration, advertising to even remote monitoring. For airships to expand operational profile, further enhancement of configurational features and control development for full autonomy are key technologies gaining attention. In this paper, beginning with the mathematical modeling of a thrust-vectored airship, the integrated motion planning and controller development for vehicle autonomy, taking into account various uncertainties, are dealt with. A rapidly exploring random tree-based obstacle avoidance path planning exercise is carried out to chart out a trajectory in the presence of obstacles. Then, a neural network-based sliding mode controller is subsequently designed that learns the unknown equivalent control in sliding mode control framework to track the reference trajectory. Simulation results presented at the end demonstrate the effectiveness of the approach.
41
Buckley, Sandra. "A Guided Tour of the Kitchen: Seven Japanese Domestic Tales." Environment and Planning D: Society and Space 14, no. 4 (August 1996): 441–61. http://dx.doi.org/10.1068/d140441.
Full textAbstract:
Beginning with an account of the kitchen by the novelist Yoshimoto Banana, this author journeys through a series of Japanese domestic tales, as articulated in various sites of popular culture: homeware advertising, political campaigns, garbage disposal practices, architectural magazines, and pornographic comics. The kitchen operates in this paper as far more than a functional site in the home. It is a multifaceted concept which shows the nexus of the flow of energy between body politics, the state, and its key organ, the family. Official discourses of gender, family, motherhood, education, and employment flow through this unbound space of the kitchen. Here the kitchen is far more than architecture, it is a concept which defies material limits to become a space of domestic fantasies, both homely and unhomely, of the family and the nation-state.
42
Sawyer, Lindsay, Christian Schmid, Monika Streule, and Pascal Kallenberger. "Bypass urbanism: Re-ordering center-periphery relations in Kolkata, Lagos and Mexico City." Environment and Planning A: Economy and Space 53, no. 4 (January 12, 2021): 675–703. http://dx.doi.org/10.1177/0308518x20983818.
Full textAbstract:
This paper introduces the concept of “bypass urbanism” to account for a process of urbanization that is reordering center-periphery relations of urban regions into new hierarchies. Bypass urbanism became visible through a comparison of large-scale urban transformations at the peripheries of Kolkata, Lagos, and Mexico City by zooming out and considering their impacts on the socio-spatial structure of the extended urban regions. Bypass urbanism is not emerging from the construction of a singular new town or real estate project, but is the result of the simultaneous development of an ensemble of various independent but related projects. Therefore, bypass urbanism usually does not emanate from a coherent planning initiative, even less so from a hidden “master plan” at the hands of any single developer or state agency, but it emerges through a convergence of interests over large areas of land at the geographical periphery of urban regions that have been made available for new urban developments by various measures. We understand bypass urbanism as a multidimensional process that includes material-geographical bypassing, the bypassing of regulatory frameworks, and socio-economic bypassing in everyday life. It results in the creation of exclusive and excluding spaces that enable middle and upper-class lifestyles, at the same time leading to the peripheralization of extant urban areas that are bypassed and neglected. The massive scale of bypass urbanism that we have observed represents a new quality of urban development resulting not in isolated urban enclaves or archipelagos, but in the fundamental restructuring of the extended urban region with far reaching and incalculable repercussions.
43
Weaver, Thomas. "Mapping the Policy Terrain: Political Economy, Policy, Environment, and Forestry Production in Northern Mexico." Journal of Political Ecology 3, no. 1 (December 1, 1996): 37. http://dx.doi.org/10.2458/v3i1.20458.
Full textAbstract:
This paper examines the political economy and policy environment of forestry production in northern Mexico. The objective is to review the multiple policy issues that impact forestry production and act together as articulatory mechanisms to move capital from periphery to core. The policies examined that affect forestry emanate from international, national, and state levels.The main point made is that a single event or activity cannot account for existing conditions of forestry in the Sierra Madre Occidental. The purpose is to analyze, perhaps well-known facts by mapping the policy terrain in the context of articulation theory to help scholars and policy makers gain a better understanding of linked social and historical conditions that maintain a political economy. The unique aspect of this presentation is that it brings a political economic, historical, and holistic framework to bear on the problem of policy analyses. Thus, policy formation is viewed from a perspective that considers power interrelations among policies and policy makersKey words: policy, forestry, Mexico, political economy
44
Arnaut, Javier. "Did structural change account for productivity growth within manufacturing during the import substitution era? A historical appraisal of Mexico, Argentina, and Brazil." Journal of International Trade & Economic Development 29, no. 1 (November 15, 2017): 1–35. http://dx.doi.org/10.1080/09638199.2017.1389975.
Full text
45
F. Salazar, L. Gerardo, and Tiago Miguel Ferreira. "Seismic Vulnerability Assessment of Historic Constructions in the Downtown of Mexico City." Sustainability 12, no. 3 (February 10, 2020): 1276. http://dx.doi.org/10.3390/su12031276.
Full textAbstract:
Seismic risk is determined by the sum of multiple components produced by a certain seismic intensity, being represented by the seismic hazard, the structural vulnerability and the exposure of assets at a specified zone. Most of the methods and strategies applied to evaluate the vulnerability of historic constructions are specialized in buildings with higher importance, either public or private, by relegating ordinary dwellings to a second plane. On account of this, this paper aims to present a seismic vulnerability assessment, considering a limited urban area of the Historic Downtown of Mexico City (La Merced Neighborhood), thus showing the analysis of 166 historic buildings. The seismic vulnerability assessment of the area was performed resorting to a simplified seismic vulnerability assessment method, composed of both qualitative and quantitative parameters. To better manage and analyze the human and economic exposure, the results were integrated into a Geographic Information System (GIS) tool, which allowed to map vulnerability and damage scenarios for different earthquake intensities.
46
Otto, Jonathan. "Finding common ground: exploring synergies between degrowth and environmental justice in Chiapas, Mexico." Journal of Political Ecology 24, no. 1 (September 27, 2017): 491. http://dx.doi.org/10.2458/v24i1.20887.
Full textAbstract:
Abstract In this article I explore potential synergies between degrowth and environmental justice movements, with a focus on their shared goal of inclusivity. I turn to the case of the contentious San Cristóbal-Palenque highway project in Mexico's southernmost state, Chiapas, and highlight the ability of such intersections to speak to the concerns of protesters of the initiative. Since the mid-1990s, critics of market-based development in Chiapas have provided a sustained critique of the Mexican government's growth-oriented development agenda and related conditions of poverty and inequality in the state. These critics mobilized in 2009 and 2014 to protest the construction of a mega-highway designed to enhance agribusiness and tourism in the region. This opposition finds many points of overlap with perspectives of degrowth proponents in its critique of growthbased development, and yet is rooted in a unique socio-political and historical context. Given the situated nature of this opposition, I argue that a synergistic approach that takes into account the thinking of degrowth proponents and environmental justice advocates is needed, to address the concerns of highway protesters in Chiapas whose critiques of a growth society emerged from its negative effects to which they are disproportionately exposed. Key Words: Degrowth, environmental justice, contestation, Mexico
47
Pankov, Sergey Viktorovich. "REGIONAL EXPERIENCE IN THE IMPLEMENTATION OF TOURIST AND RECREATIONAL ACTIVITIES IN RURAL AREAS." GEOGRAPHY AND TOURISM, no. 49 (2019): 83–89. http://dx.doi.org/10.17721/2308-135x.2019.49.83-89.
Full textAbstract:
Purpose. Analysis of problems associated with the use of rural settlements in the tourist and recreational activities of the region. The range of issues on the integration of rural areas into the regional tourism industry is outlined. Method. Spatial planning programmes often do not take into account the specifics of individual settlements, preserving the regional characteristics of a particular village and its surroundings using methods of both reconstruction and new construction, taking into account the local style, conditions and lifestyle of the population. Results. Rural settlement network is formed and developed not by itself, but in close relationship and interdependence with the functions of their territory. Taking into account regional features and relations of the functioning of the natural and increases the reliability of planning and forecasting development of rural communities, strengthens the validity of the perspective ways of their improvement in the context of the regional strategy for the implementation of tourism and recreational activities. Scientific novelty. Formation in the Tambov region of a competitive tourist and recreational industry as one of the leading, priority sectors of the economy, ensuring the demand of consumers (both Russian and foreign) to meet their own needs in the field of tourism and recreational services. Practical significance. Attracting investors and the General public through the enhancement of cultural heritage, which will make a significant contribution to the economic development and strengthening of the regional identity of the Tambov region. Great importance should be attached to marketing and advertising activities, promotion of the Tambov region as a tourist and recreational region on the all-Russian and world market of this type of service.
48
Serrano-Medrado, Montserrat, Adrián Ghilardi, and Omar Masera. "Fuelwood use patterns in Rural Mexico: a critique to the conventional energy transition model." Historia Agraria. Revista de agricultura e historia rural, no. 77 (November 30, 2018): 81–104. http://dx.doi.org/10.26882/histagrar.077e04s.
Full textAbstract:
This article presents an historical account of patterns of household fuelwood use in Mexico from 1960 until the present. The results of scenarios outlining the likely evolution of future fuelwood use according to different socio-demographic and technological variables are offered up to 2030 along with the expected environmental impacts. Mexico is an interesting case as it went from importing oil to becoming an oilexporting country during the historical period under analysis and the use of liquefied petroleum gas (LPG) intensified in the residential sector. However, rather than exhibiting a sharp decline in fuelwood use, as would be expected from the energy transition model, we observe that fuelwood use has remained almost constant for more than 40 years. In fact, rather than completely switching to LPG, a large portion of rural and small-town households adopted a fuel-stacking strategy, combining both fuels on a long-term basis. We conclude by examining the implications of the current patterns of fuelwood use and fuel-stacking in terms of future fuelwood consumption, numbers of users and emissions of greenhouse gases.
49
Kauffer, Edith, and Carmen Maganda. ""Cross-border basins today and forever"." Regions and Cohesion 9, no. 1 (June 1, 2019): 3–7. http://dx.doi.org/10.3167/reco.2019.090103.
Full textAbstract:
This note presents an account of transboundary basins on a global and regional scale throughout history. The authors introduce the special section on transboundary basins, presenting their constant increase and profound complexity. Regions & Cohesion has shown a permanent interest in this subject, from its first publications and, in particular, with the 2014 special issue that addressed different theoretical, methodological, and case studies in different continents. The three readings that make up this section address contemporary water border contexts and Mexico–U.S. policy where multi- and transdisciplinary challenges continue.
50
Mills, C. A. "“Life on the Upslope”: The Postmodern Landscape of Gentrification." Environment and Planning D: Society and Space 6, no. 2 (June 1988): 169–90. http://dx.doi.org/10.1068/d060169.
Full textAbstract:
The significance of the changing meaning of the inner city to the process of gentrification is explored. Recent researchers taking a ‘production of gentrifiers' perspective have focused on how restructuring of production and reproduction has generated a growth in the number of households which are most likely to benefit from inner-city living. That argument is extended with reference to cultural change, interweaving theoretical issues with an account of the postmodern landscape of a redeveloped neighbourhood in Vancouver, Canada. Connections are made between a number of practices, including planning and architectural design, advertising and marketing strategy, and the life-style of ‘New Class' gentrifiers. Dynamic relations between emergent and dominant cultures are traced in terms of their impact on the transformation of this landscape. Postmodern landscapes are ambiguous in their meaning; they have come to represent both a reaction against corporate visions of the city, and a confirmation of the vigour of the commodity form. This tension is examined in terms of the interplay between the construction of the postmodern landscape and the constitution of gentrifiers as a social group.