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Journal articles on the topic 'Account planning'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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1

Hackley, Christopher E. "Account planning." Journal of Advertising Research 43, no. 2 (June 2003): 235–45. http://dx.doi.org/10.2501/jar-43-2-235-245.

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2

Stewart, Jennifer. "The Americanization of ‘Account Planning’." International Journal of Advertising 6, no. 1 (January 1987): 85–90. http://dx.doi.org/10.1080/02650487.1987.11107003.

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3

al-Rahman Sepidost, Habib, and Yahya Tomaj. "Planning and design of ports and its role in the development of transportation of the Makran coast." Journal of Management, Accounting and Economics 1, no. 2 (August 10, 2018): 85–91. http://dx.doi.org/10.21859/account-02018.

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4

Immink, Maarten A., and David L. Wright. "Contextual Interference: A Response Planning Account." Quarterly Journal of Experimental Psychology Section A 51, no. 4 (November 1998): 735–54. http://dx.doi.org/10.1080/713755789.

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5

Wright, Maarten A. Immink David L. "Contextual Interference: A Response Planning Account." Quarterly Journal of Experimental Psychology A 51, no. 4 (November 1, 1998): 735–54. http://dx.doi.org/10.1080/027249898391369.

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6

Spencer, Claire. "Applying account planning to public relations." Journal of Communication Management 4, no. 1 (March 1999): 95–105. http://dx.doi.org/10.1108/eb023511.

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7

Baskin, Merry, and David Pickton. "Account planning – from genesis to revelation." Marketing Intelligence & Planning 21, no. 7 (December 2003): 416–24. http://dx.doi.org/10.1108/02634500310504250.

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8

Lavery, Roger M. "One Design for the Account Planning Curriculum." Journal of Advertising Education 4, no. 1 (May 2000): 36–38. http://dx.doi.org/10.1177/109804820000400107.

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9

Grant, Ian, Charlotte Gilmore, and Keith Crosier. "Account planning: whose role is it anyway?" Marketing Intelligence & Planning 21, no. 7 (December 2003): 462–72. http://dx.doi.org/10.1108/02634500310504313.

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10

Beede, Park. "Tracing the evolution of advertising account planning." Journal of Historical Research in Marketing 12, no. 3 (July 15, 2019): 285–303. http://dx.doi.org/10.1108/jhrm-09-2018-0039.

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Purpose This study aims to contribute a comprehensive historical analysis of account planning in scholarly literature, tracing its origins in agency adoption through transformation amid today’s rapidly changing advertising environment. Design/methodology/approach The paper applies a historical literature review of advertising account planning literature spanning over a half-century. The analysis focuses on dual dimensions of chronological evolution and thematic content analysis to trace the development of key constructs and their changes over time. Findings The analysis sheds light on the origins of account planning as a discipline and factors influencing its practice among agencies. Three distinct chronological stages of development are identified, and four dominant construct themes evident across time. Analysis indicates that traditional account planning was well formed functionally in the 1990s and peaked in prominence around the turn of the new millennium. Of late, however, advances in account planning theory appear limited and the future fragmented. Originality/value This study provides a unique historical perspective tracing the chronological development and key constructs of account planning. Implications for the future of the planning discipline are uncertain as agencies innovate with new functional roles seeking to unlock consumer insights and creative opportunities in the digital advertising environment.
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11

Collin, Will. "The interface between account planning and media planning – a practitioner perspective." Marketing Intelligence & Planning 21, no. 7 (December 2003): 440–45. http://dx.doi.org/10.1108/02634500310504287.

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12

Mackert, Michael, and Isaac I. Munoz. "Graduate Account Planning Education: Insights from the Classroom." Journal of Advertising Education 15, no. 2 (November 2011): 35–39. http://dx.doi.org/10.1177/109804821101500206.

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While account planning as a discipline has existed in advertising agencies for decades, research related to account planning has been somewhat limited – particularly research focused on account planning education. Existing research in this area has focused on broader issues related to account planning education, with less focus on the in-classroom experience. This commentary shares the views and experiences of two relative outsiders – an academic teaching an introductory account planning seminar and a professional account planner entering academia. It seeks to initiate conversation and investigation about the role of in-classroom experience on preparing students for careers in account planning.
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13

Patwardhan, Padmini, Hemant Patwardhan, and Falguni Vasavada-Oza. "Does planning make perfect? How advertising practitioners in India perceive account planning." Asian Journal of Communication 21, no. 3 (June 2011): 262–78. http://dx.doi.org/10.1080/01292986.2011.559260.

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14

Patwardhan, Padmini, Hemant Patwardhan, and Falguni Vasavada-Oza. "Diffusion of account planning in Indian ad agencies." International Journal of Advertising 30, no. 4 (January 2011): 665–92. http://dx.doi.org/10.2501/ija-30-4-665-692.

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15

Morrison, Margaret, and Eric Haley. "The Role of Account Planning in U.S. Agencies." Journal of Advertising Research 46, no. 1 (March 2006): 124–31. http://dx.doi.org/10.2501/s0021849906060132.

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16

Grant, Jill L. "Experiential Planning: A Practitioner's Account of Vancouver's Success." Journal of the American Planning Association 75, no. 3 (June 30, 2009): 358–70. http://dx.doi.org/10.1080/01944360902965875.

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17

Zimand Sheiner, Dorit, and Amir Earon. "Disruptions of account planning in the digital age." Marketing Intelligence & Planning 37, no. 2 (April 1, 2019): 126–39. http://dx.doi.org/10.1108/mip-04-2018-0115.

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Purpose The purpose of this paper is to focus on transformations in the advertising industry from the point of view of the role and position of account planners. It questions the current viability of account planning (AP) as a result of digital disruptions. Design/methodology/approach In total, 18 face-to-face responsive interviews were conducted among professionals who hold planning responsibilities at advertising agencies. A theoretical thematic analysis revealed five main themes which are associated with the disruption of AP roles. Findings The research points out that AP is a profession in transition as part of the advertising industry that is undergoing a major shift. Digital transformations have not yet crystallized in the business domain, and so this period is one of learning and adjustment. Research limitations/implications It is suggested for advertising practitioners, as well as marketing executives, to encourage AP departments to re-think the core significance of the AP department since the AP role needs to be repositioned or even redefined. Originality/value The current research has several significant implications for theory and practice: confronting the role of the strategist in advertising agencies vs digital strategy and Big Data; contributing to the understanding of the dynamics of AP transitional roles as a starting point for re-examination of the advertising creative process; and calling for more research exploring the relationship between agency adoption of digital tools and its approach to AP.
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18

Faludi, Andreas. "A historical institutionalist account of European spatial planning." Planning Perspectives 33, no. 4 (February 15, 2018): 507–22. http://dx.doi.org/10.1080/02665433.2018.1437554.

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19

Osler, Rob. "Infusing business and brand strategies into account planning." Marketing Intelligence & Planning 21, no. 7 (December 2003): 435–39. http://dx.doi.org/10.1108/02634500310504278.

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20

Ryals, Lynette, and Beth Rogers. "Key account planning: benefits, barriers and best practice." Journal of Strategic Marketing 15, no. 2-3 (May 2007): 209–22. http://dx.doi.org/10.1080/09652540701320894.

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21

Morrison, Margaret, Tim Christy, and Eric Haley. "Preparing Planners: Account Planning and the Advertising Curriculum." Journal of Advertising Education 7, no. 1 (May 2003): 5–20. http://dx.doi.org/10.1177/109804820300700104.

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22

Mitchell, Nancy. "Book Review: Advertising Account Planning: A Practical Guide." Journal of Advertising Education 11, no. 1 (May 2007): 51–52. http://dx.doi.org/10.1177/109804820701100111.

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23

Tauxe, Caroline S. "Marginalizing Public Participation in Local Planning: An Ethnographic Account." Journal of the American Planning Association 61, no. 4 (December 31, 1995): 471–81. http://dx.doi.org/10.1080/01944369508975658.

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24

Crosier, Keith, and David Pickton. "Marketing intelligence and account planning: insights from the experts." Marketing Intelligence & Planning 21, no. 7 (December 2003): 410–15. http://dx.doi.org/10.1108/02634500310504241.

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25

Southgate, Nick. "Coolhunting, account planning and the ancient cool of Aristotle." Marketing Intelligence & Planning 21, no. 7 (December 2003): 453–61. http://dx.doi.org/10.1108/02634500310504304.

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26

Cialdea Mayer, Marta, Andrea Orlandini, and Alessandro Umbrico. "Planning and execution with flexible timelines: a formal account." Acta Informatica 53, no. 6-8 (December 11, 2015): 649–80. http://dx.doi.org/10.1007/s00236-015-0252-z.

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27

Sánchez-Blanco, Cristina. "J. Walter Thompson: the origin and development of account planning." Journal of Historical Research in Marketing 12, no. 1 (September 12, 2019): 173–91. http://dx.doi.org/10.1108/jhrm-09-2018-0041.

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Purpose This paper aims to clarify whether J. Walter Thompson (JWT)’s planning and research tradition gave rise to the concept of Account Planning. In addition, it seeks to analyse the different planning methodologies that preceded Account Planning to highlight how it emerged at JWT London. A further goal is to understand the impact of Account Planning, which sought to achieve effective advertising through detailed consumer insight and has transformed the multinational JWT as a whole and the advertising sector in general. Design/methodology/approach The methodology is based mainly on the analysis of primary research conducted on original files donated to Duke University Library (North Carolina, USA) by the multinational J. Walter Thompson. Findings Account Planning emerged in 1968 in London as a consequence of the research and planning tradition that already existed at JWT. JWT’s corporate culture established the importance of the Account Planning approach that was valued by advertisers and spread to all offices. The planning tools used by the multinational today are updated versions of those that were designed from 1960 onwards. Research limitations/implications The historical approach taken here precludes an analysis of the current reality of Account Planning. In future research, it would be useful to carry out in-depth interviews with professionals to explore how they apply planning tools that represent updated versions of those that were developed 50 years ago. Originality/value This paper’s main interest lies in the fact that it is based on original, unpublished sources, an approach that makes it possible to reassess previous findings.
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28

Dutta, Saurav K., and Lynford E. Graham. "Considering Multiple Materialities for Account Combinations in Audit Planning and Evaluation: A Cost Efficient Approach." Journal of Accounting, Auditing & Finance 13, no. 2 (April 1998): 151–71. http://dx.doi.org/10.1177/0148558x9801300204.

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An analytic framework is provided for incorporating different user perspectives on materiality into the audit process. The framework serves as a tool for disaggregating materiality to specific accounts based on materiality criteria for accounts and account combinations. To improve audit efficiency, the planning method incorporates the relative cost of auditing various account balances. It extends existing models of audit risk and materiality by considering explicitly the materiality of account combinations (sums and ratios) to enhance audit effectiveness.
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29

Toshiaki, Tsuji, and Ohnishi Kouhei. "A Trajectory Planning of Biped Robot Taking Environment into Account." IEEJ Transactions on Industry Applications 122, no. 11 (2002): 1076–81. http://dx.doi.org/10.1541/ieejias.122.1076.

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30

Powter, C., and J. C. Hogenbirk. "Should Climate Change be Taken into Account in Reclamation Planning." Journal American Society of Mining and Reclamation 1991, no. 1 (1991): 447–52. http://dx.doi.org/10.21000/jasmr91010447.

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31

POWTER, CHRIS, and JOHN C. K. HOGENBIR. "SHOULD CLIMATE CHANGE BE TAKEN INTO ACCOUNT IN RECLAMATION PLANNING?" Journal American Society of Mining and Reclamation 1991, no. 2 (1991): 447–54. http://dx.doi.org/10.21000/jasmr91020447.

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32

Crosier, Keith, Ian Grant, and Charlotte Gilmore. "Account planning in Scottish advertising agencies: a discipline in transition." Journal of Marketing Communications 9, no. 1 (January 2003): 1–15. http://dx.doi.org/10.1080/1352726022000013376.

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33

Melotte, Barrie. "TOWN PLANNING FOR PERTH AN ACCOUNT OF EVENTS 1900–1930." Australian Planner 26, no. 3 (September 1988): 21–22. http://dx.doi.org/10.1080/07293682.1988.9657383.

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34

Chakraborty, Suparna, and Robert Dekle. "Can International Productivity Differences Alone Account for the US Current Account Deficits?" Review of International Economics 17, no. 4 (September 2009): 689–715. http://dx.doi.org/10.1111/j.1467-9396.2009.00844.x.

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35

Maitra, Biswajit. "Dynamics of capital account and current account in Sri Lanka." Journal of International Trade & Economic Development 27, no. 1 (June 22, 2017): 54–73. http://dx.doi.org/10.1080/09638199.2017.1337804.

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36

Weller, Christian. "The US Current Account Deficit." New Economy 11, no. 4 (December 2004): 243–48. http://dx.doi.org/10.1111/j.1468-0041.2004.00373.x.

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37

Estigarribia, Bruno. "A Speech Planning Account of Guarani Grammatical Borrowings in Paraguayan Spanish." Journal of Language Contact 13, no. 3 (July 22, 2021): 663–96. http://dx.doi.org/10.1163/19552629-bja10026.

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Abstract Previous studies view the use of Guarani grammatical morphemes in Paraguayan Spanish simply as grammatical borrowings (if one focuses on the morphosyntactic status of mixed forms) or as an ill-defined “interference”. But so far there has been no examination of the bilingual planning mechanisms that license and constrain these language mixes. In this paper, I explore the idea that the emergence of grammatical borrowings can be explained by message conceptualization procedures that are influenced by asymmetries in each language’s cognitive dominance. This work thus contributes to our understanding of language contact by applying what we know about language processing and utterance planning to explaining the outcomes observed in language mixing. In so doing, I hope to facilitate a tighter integration between the psycholinguistic planning and language contact literatures.
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38

Sheina, Svetlana, Ekaterina Seraya, Viktor Krikunov, and Nikita Saltykov. "4D BIM for Construction Planning and Environmental Planning." E3S Web of Conferences 110 (2019): 01012. http://dx.doi.org/10.1051/e3sconf/201911001012.

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In order to develop an algorithm for selecting the most optimal organizational and technical solutions during design process, and the following automatization of this process, the problem of using 4D modeling programs in the organization and technology of construction is considered. A 4D -model cannot exist without detailed 3D-model and allows taking into account different variable factors in real time. In addition, software that uses 4D-modeling makes it possible to reduce significantly the time needed to prepare a project, to take into account flaws and mistakes at the different design stages. The concept of the 4D model connects in real time the elements of the model with the elements of the plan, which are recorded by means of programming. Algorithm proposed by us includes a control-system, when each subsequent stage implies the complete completion of the previous one. Unlike traditional design technology, when the object options may differ in the scope of work, preliminary cost, etc., the use of a simplified 4D model allows pre-determining the best option. Also, BIM technology minimizes time costs by allowing designers and geodesic surveyors to work together. The information collected in the 4D model is saved by the operation company and is used during the operation of the object. The 4D programming allows us to optimize production processes, to visualize the construction of objects, and to solve the problems of the economic efficiency of the real estate objects construction with a high degree of probability.
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39

Patwardhan, Padmini, Hemant Patwardhan, and Falguni Vasavada-Oza. "Insights on Account Planning: A View from the Indian Ad Industry." Journal of Current Issues & Research in Advertising 31, no. 2 (September 2009): 105–21. http://dx.doi.org/10.1080/10641734.2009.10505269.

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40

McNeill, Desmond, Marcel Bursztyn, Nina Novira, Seema Purushothaman, René Verburg, and Saulo Rodrigues-Filho. "Taking account of governance: The challenge for land-use planning models." Land Use Policy 37 (March 2014): 6–13. http://dx.doi.org/10.1016/j.landusepol.2012.09.006.

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41

Grewal, Dhruv, Michael Levy, Anuj Mehrotra, and Arun Sharma. "Planning merchandising decisions to account for regional and product assortment differences." Journal of Retailing 75, no. 3 (September 1999): 405–24. http://dx.doi.org/10.1016/s0022-4359(99)00015-9.

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42

Shibanov, A. P., A. D. Nguyen, and A. M. Pham. "STOCHASTIC NETWORKS USAGE WHEN PLANNING PROFIT TAKING INTO ACCOUNT POSSIBLE LOSSES." Vestnik of Ryazan State Radio Engineering University 71 (2020): 60–70. http://dx.doi.org/10.21667/1995-4565-2020-71-60-70.

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43

Gale, Kendra, and Brett Robbs. "Enhancing Strategic Thinking Throughout the Advertising Curriculum: An Account Planning Perspective." Journal of Advertising Education 8, no. 2 (November 2004): 8–16. http://dx.doi.org/10.1177/109804820400800204.

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44

Trouncer, R., M. D. R. Thomas, I. Blasiak-Wal, and E. Donovan. "A Simple Planning Software Model to Account for Linac Couch Attenuation." Clinical Oncology 23, no. 3 (April 2011): S56—S57. http://dx.doi.org/10.1016/j.clon.2011.01.494.

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45

Bein, Peter, and Mike Kawczynski. "Environmental Accounting in Greater Vancouver Transportation System Planning." Transportation Research Record: Journal of the Transportation Research Board 1601, no. 1 (January 1997): 13–20. http://dx.doi.org/10.3141/1601-03.

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Transportation facility and system options for the greater Vancouver region are evaluated using the provincial guidelines for full-cost accounting. The impact of the monetized environmental accounts on the overall evaluation is presented, using facility, system option, and pricing examples from the regional plan. Within project options that are homogeneous with respect to travel demand management or modal split, environmental account values do not differ much, just as in the user cost accounts. Monetized environmental account values are two to three times smaller than the user cost in project-level cases. At the system level, in which travel demand management and modal choice are among the principal objectives, environmental benefits are decisive, whereas user benefits may be inconclusive. The estimated monetized subsidy to full costs of the automobile underpricing of personal transport has increased from 20 percent to more than 50 percent with analytical advances since 1993. Serious intangible externalities remain unmonetized, but should nevertheless be considered. Limitations of transportation demand model and data (peak spreading, 24-hr operation, and determination of vehicle speeds) require remediation for accurate environmental accounting. Fuel consumption and vehicle operating costs at low levels of service, and impacts of travel demand management on travel behavior, are decisive for system appraisals. At the project level, queueing data, level of service, and capacity must be available. Speed-and vehicle-specific emission rates are also necessary for accurate accounting at the project and system levels.
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46

Grechyna, Daryna. "Current account and international networks." Review of International Economics 28, no. 5 (July 11, 2020): 1269–94. http://dx.doi.org/10.1111/roie.12493.

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47

Guenther, Frank H. "An account of the locus equation phenomenon based on speech movement planning." Behavioral and Brain Sciences 21, no. 2 (April 1998): 268–69. http://dx.doi.org/10.1017/s0140525x98321172.

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An alternative account of the locus equation phenomenon based on recent theories of speech movement planning is provided. It is similar to Sussman et al.'s account in positing that our productions are tuned to satisfy auditory constraints. It differs by suggesting that the locus equation effect may be an epiphenomenon of a planning process that satisfies simpler auditory constraints.
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48

Kasiev, N., and G. Kanatbekova. "Health Planning and Forecasting." Bulletin of Science and Practice 6, no. 5 (May 15, 2020): 195–202. http://dx.doi.org/10.33619/2414-2948/54/23.

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In modern conditions, the most important tools of state regulation in carrying out evaluations of the effectiveness of the reforms carried out are forecasting and planning of long-term results taking into account the level of influence of socio-economic and other factors. This is due to the market economy’s inability to regulate itself, especially in crisis situations. Forecasting is closely linked to planning and is the necessary methodological and information basis for the development of plans and programs. Health system reform should be based on addressing systemic health challenges, taking into account socio–economic, demographic and technological trends, and assessment of the effectiveness of reform should capture changes in dynamics. Integrated program and targeted planning provides for the development of medical and social programs, taking into account certain priorities of public health, which makes it possible to concentrate resources on priority areas of health development on the basis of an integrated inter-agency approach to achieving the goals set. With the transition to a market economy, there are signs of indicative planning in health care as a way of consciously, purposefully managing health and economic processes, both in the public, municipal and private health sectors. Indicative planning has proved to be highly effective as a means of public regulation of a market economy. A characteristic feature of indicative planning is the rejection of directionality, command and distribution functions in favor of indicative. Targeted Health Development Programs should use as achievements indicators of resource provision and efficiency of its use, indicators of availability and quality of health care, its safety, timeliness and efficiency, continuity in its provision, satisfaction of consumers, quality of document circulation, etc., which may be influenced by the health management system.
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49

Lebedeva, Ol'ga. "EVALUATION OF CORRESNDENCE MATRICES TAKING INTO ACCOUNT TRANSPORT FLOW RESTRICTIONS." Modern Technologies and Scientific and Technological Progress 1, no. 1 (May 17, 2021): 183–84. http://dx.doi.org/10.36629/2686-9896-2021-1-1-183-184.

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Travel demand forecasting models are a key analysis tool used in transport network planning and infrastructure development. Relevant research within this topic is aimed at reducing the time and minimizing costs associated with the development of a forecasting model for travel demand, which is used for forecasting and planning. The study evaluates the possibility of recovering an exact correspondence matrix based on an overloaded network, which considers the conditions relative to the base / initial matrix, traffic flow and their impact on the quality of the generated matrix
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50

Roy, Sara. "Rare Account of Gaza." Journal of Palestine Studies 21, no. 3 (1992): 99–100. http://dx.doi.org/10.2307/2537525.

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