Academic literature on the topic 'Accounting - Professional association - Marketing'
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Journal articles on the topic "Accounting - Professional association - Marketing"
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Bills, Kenneth L., Lauren M. Cunningham, and Linda A. Myers. "Small Audit Firm Membership in Associations, Networks, and Alliances: Implications for Audit Quality and Audit Fees." Accounting Review 91, no. 3 (July 1, 2015): 767–92. http://dx.doi.org/10.2308/accr-51228.
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ABSTRACT In this study, we examine the benefits of membership in an accounting firm association, network, or alliance (collectively referred to as “an association”). Associations provide member accounting firms with numerous benefits, including access to the expertise of professionals from other independent member firms, joint conferences and technical trainings, assistance in dealing with staffing and geographic limitations, and the ability to use the association name in marketing materials. We expect these benefits to result in higher-quality audits and higher audit fees (or audit fee premiums). Using hand-collected data on association membership, we find that association member firms conduct higher-quality audits than nonmember firms, where audit quality is proxied for by fewer Public Company Accounting Oversight Board (PCAOB) inspection deficiencies and fewer financial statement misstatements, as well as less extreme absolute discretionary accruals and lower positive discretionary accruals. We also find that audit fees are higher for clients of member firms than for clients of nonmember firms, suggesting that clients are willing to pay an audit fee premium to engage association member audit firms. Finally, we find that member firm audits are of similar quality to a size-matched sample of Big 4 audits, but member firm clients pay lower fee premiums than do Big 4 clients. Our inferences are robust to the use of company size-matched control samples, audit firm size-matched control samples, propensity score matching, two-stage least squares regression, and to analyses that consider changes in association membership. Our findings should be of interest to regulators because they suggest that association membership assists small audit firms in overcoming barriers to auditing larger audit clients. In addition, our findings should be informative to audit committees when making auditor selection decisions, and to investors and accounting researchers interested in the relation between audit firm type and audit quality.
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Brassie, P. Stanley. "Guidelines for Programs Preparing Undergraduate and Graduate Students for Careers in Sport Management." Journal of Sport Management 3, no. 2 (July 1989): 158–64. http://dx.doi.org/10.1123/jsm.3.2.158.
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In 1987 the National Association for Sport and Physical Education (NASPE) appointed a task force to develop undergraduate and graduate curricular guidelines for institutions preparing sport management professionals. The undergraduate guidelines address the three components of a sport management curriculum: (a) the foundational areas of study comprising full courses in business management, marketing, economics, accounting, finance, and computer science; (b) the application areas of study composed of sport foundations (e.g., sport sociology, sport psychology, sport history /philosophy, women in sport), sport law, sport economics, sport marketing/promotion, and sport administration; and (c) the field experiences including practical and internships. The graduate guidelines build upon the undergraduate preparation and include (a) two required courses in research methods and a project or thesis; (b) advanced application electives in sport law, sport economics, sport marketing/promotion, sport administration, facility design, and event management; and (c) the field experiences of practical and internships.
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Ullah, Abid, Shahid Iqbal, and S. M. Riad Shams. "Impact of CRM adoption on organizational performance." Competitiveness Review: An International Business Journal 30, no. 1 (January 2, 2020): 59–77. http://dx.doi.org/10.1108/cr-11-2019-0128.
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Purpose Customer relationship management (CRM) is instrumental to attain and sustain organizational competitive advantage. Innovation in terms of CRM adoption is the key to gain competitive advantage, and being innovative is dependent on how well organizations know about changing demands of customers and their changing ways to gain access to the market. There is hence a need to develop ongoing empirical insights from diverse management perspectives into the effect of CRM adoption on organizational performance. In this context, the purpose of this study is to develop empirical insights in relation to the moderation of technological turbulence in the banking sector. Design/methodology/approach Primary data were collected and analyzed from 277 CRM staff-members of the banking sector in Pakistan to test a conceptual model. Frequencies of demographics are calculated with correlation and regression analyses using SPSS. The correlation analysis was performed to identify the direction that exists between the dependent and independent variables, and the regression analysis was performed to study the strength/intensity of the independent variable over the dependent variable. Moderating regression analysis was performed to find the moderation effect of technological turbulence on CRM adoption and organizational performance. Findings The CRM adoption has a critical positive impact on organizational performance in the settings of business-to-customer (B2C) perspective in the banking sector. Moreover, the results uncover that improved client satisfaction through CRM adoption prompts better organizational performance in the B2C organization. The authors also have found that technological turbulence has a negative guiding impact on the association linking with CRM adoption, as well as organizational performance. Research limitations/implications The conceptual model that is proposed in this study and supported by empirical insights offers researchers to develop future research studies on the moderating role of technological turbulence to analyze the influence of CRM adoption on organizational performance. Practical implications The empirical insights of this study are valuable for the professionals in the banking sector and other B2C organizations to enrich their organizational performance through CRM adoption while considering the moderating role of technological turbulence. Originality/value Based on an empirical study, in support of an original conceptual model, the insights of this paper contribute to the extant literature in the CRM, bank marketing and management, service management, B2C marketing and the emerging economy knowledge streams.
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Strang, Kenneth David. "Strategic analysis of CSF’s for not-for-profit organizations." Measuring Business Excellence 22, no. 1 (March 19, 2018): 42–63. http://dx.doi.org/10.1108/mbe-07-2016-0035.
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PurposeThe purpose of this study is to analyze how strategic planning is used as critical success factors (CSF’s) in not-for-profit (NFP) organizations. This was because many nonprofits had to innovate their operations owing to the global fiscal crises, the continuing international economic instability, natural disasters or the increasing man-made worldwide terrorism. Additionally, the objective is to identify what successful nonprofit organizations actually do to remain effective at the national association level of analysis. Design/methodology/approachA constructivist research design ideology is applied (in contrast to the customary positivist philosophy to collect quantitative). The literature is critically reviewed to identify NFP CSF’s and terms such as capacity building. NFP institutions are theoretically sampled using US-based retrospective data to identify practitioner CSF activities. Applying a constructivist research design ideology, the theoretical CSF’s from the literature review are compared to practitioner activities. Representatives of NFP organizations are invited to participate in a strategic planning exercise to identify the most important CSF’s from the literature and practice that would be needed in the future. FindingsSeven of the nine United Nations NFP capacity building CSF’s are similar to NFP nine practitioner best practices. In comparison to the general literature, NFP practitioners applied leadership, strategic planning, innovation, documented procedures/training, human/technology resource management, financial management, accountability practices, ethical standards with professional communications policies, collaborative fundraising and marketing initiatives along with performance success evaluations. Research limitations/implicationsThe sample was drawn theoretically from 44 nonprofit state-centered institutions in the USA. Although statistically the results pertain strictly to US-based nonprofits, the principles should generalize to other countries as revealed by the similarity with United Nations innovation and strategic planning recommendations. Originality/valueThe authors applied a strategic planning exercise with the 44 participants at their recommendations to prioritize the CSF’s. The result was an innovative SWOT-TOWS diagram that summarized how the nine CSF’s were prioritized and grouped into the three categories of market performance, ethical responsibility and human resources.
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Lumb, Michael James, and Karel Marais. "The business management training needs of South African Biokineticists to ensure business sustainability." South African Journal of Sports Medicine 33, no. 1 (July 5, 2021): 1–5. http://dx.doi.org/10.17159/2078-516x/2021/v33i1a9220.
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Background: Business management training is essential for success in the modern era. Health and medical professionals are exposed to knowledge that allows them to treat pathologies. However, their training does not prepare them to manage their practices as businesses and in a sustainable, effective, and efficient manner.Objectives: To investigate the business management training needs of registered South African Biokineticists.
Methods: A quantitative and descriptive research design was used. Sixty-nine registered Biokineticists answered the emailed survey. The survey was sent out on two separate days, two weeks apart. Participants could only answer the survey once. The survey was sent out by the Biokinetics Association of South Africa (BASA). The sample in this study consisted of both male and female participants who graduated between the years of 1985-2019. The survey consisted of demographic questions about their study methods. It also included a 5-point Likert Scale where a score of 1 indicated an exceptionally low need and a score of 5 indicated a very high need for corresponding business processes. The business processes included accounting, business sustainability, corporate social responsibility, ethics, financial management, human resource management, leadership and managerial decision-making, marketing, operational management, and strategic management. A final open-ended question on what other business management training the participant needed was asked at the end of the survey.
Results: Combined high to very high needs (X≥4 on the Likert Scale) for the business management processes explored were: accounting: 28%, business sustainability: 33%, corporate social responsibility: 23%, ethics: 55%, financial management: 35%, human resource management: 29%, leadership and managerial decision-making: 43%, marketing: 41%, operational management: 39%, and strategic management: 33%. Seventy-one percent of the participants who took part in the study suggested that they needed other business management training needs, providing suggestions in the final question. Of the 71% of participants who answered this question, the most important requests identified included information technology (17%), tax- related management and knowledge (19%) and medical aid training for ICD-10 coding (13%). The other 51% of the participants that answered the final question provided suggestions that could be categorised into the areas of business already reported on in the Likert Scale. Sixty-nine out of a possible ±1600 registered Biokineticists who were BASA members completed the survey. This represents a response rate of about 4%.
Conclusion: Business management training needs exist for South African Biokineticists. By addressing these needs, it may lead to improvements in overall patient care, practice management and small business growth which in return can lead to the socioeconomic stimulation of the country.
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Hiltner, Arthur, John Gillett, and Dennis Elbert. "Marketing professional services: Are accounting students prepared?" Services Marketing Quarterly 13, no. 1 (1995): 91–109. http://dx.doi.org/10.1080/15332969.1995.9985208.
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Hiltner, Arthur A., John W. Gillett, and Dennis J. Elbert. "Marketing Professional Services: Are Accounting Students Prepared?" Journal of Professional Services Marketing 13, no. 1 (February 7, 1996): 91–109. http://dx.doi.org/10.1300/j090v13n01_09.
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Anderson, Barbara. "Marketing: A Professional Issue." Health Information Management 24, no. 3 (September 1994): 101–3. http://dx.doi.org/10.1177/183335839402400306.
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Dart, Jack, and Kim Freeman. "Dissatisfaction response styles among clients of professional accounting firms." Journal of Business Research 29, no. 1 (January 1994): 75–81. http://dx.doi.org/10.1016/0148-2963(94)90029-9.
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Denis, Joe. "Marketing professional services: Research tips for small professional service providers." Services Marketing Quarterly 11, no. 2 (1995): 5–21. http://dx.doi.org/10.1080/15332969.1995.9985157.
Full textDissertations / Theses on the topic "Accounting - Professional association - Marketing"
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Arantes, Regiane. "A percep????o dos alunos do ??ltimo ano do curso de gradua????o em Ci??ncias Cont??beis no que se refere ?? atua????o dos ??rg??os de classe para promover a valoriza????o da profiss??o cont??bil." FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, 2005. http://132.0.0.61:8080/tede/handle/tede/566.
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Previous issue date: 2005-08-05The objective of this thesis is to identify the perception of last-year-Graduation-course students, from two private universities located in S??o Paulo, about Accountancy Class Entities actions which intend to promote valuation of the referred profession to the society and the professionals they represent. It was researched about the following Entities: CFC, CRC-SP, SINDCONT-SP, SESCON-SP, APEJESP, IBRACON and AUDIBRA, besides service marketing tools and competitive advantage, that gave support to the questionnaire building process. This is an exploratory research which made use of a questionnaire to obtain data and this data was statistically treated by Statistical Package for the Social Sciences (SPSS), which is a software specialized in Social Sciences. Based on the analysis, the conclusion is that most of the students researched believes that the accountancy profession is appreciated by society and that Class Entities are developing actions that aims to increase the value of this profession by using service marketing tools and competitive strategy concepts, however, these students believe the entities need to develop more of this kind of actions to raise the value of Accountancy profession together with society and the accountancy professionals themselves.
Este trabalho tem por objetivo identificar qual ?? a percep????o dos alunos que est??o cursando o ??ltimo ano de Gradua????o em Ci??ncias Cont??beis - de duas IESs localizadas na cidade de S??o Paulo - quanto ??s atividades desenvolvidas pelos ??rg??os de classe cont??beis, as quais visam a promover a valoriza????o da referida profiss??o perante a sociedade como um todo e perante os pr??prios profissionais. Para tanto, foram abordadas algumas caracter??sticas dos ??rg??os pesquisados - sendo eles: CFC, CRC-SP, SINDCONT-SP, SESCON-SP, APEJESP, IBRACON e AUDIBRA -, al??m dos conceitos de marketing de servi??os e de estrat??gias competitivas, os quais embasaram a elabora????o do question??rio. Esta ?? uma pesquisa explorat??ria, cuja coleta de dados foi feita com uso de question??rio, e os dados, por sua vez, foram tratados estatisticamente, por meio do Statistical Package for the Social Sciences (SPSS), um software especializado em estat??sticas para as Ci??ncias Sociais. Com base nas an??lises, concluiu-se que a maioria dos respondentes acredita que a profiss??o cont??bil seja valorizada pela sociedade e que os ??rg??os de classe estejam desenvolvendo a????es que promovam a valoriza????o da profiss??o por meio da utiliza????o de ferramentas de marketing de servi??os e dos conceitos de estrat??gias competitivas. No entanto, apesar disso, os referidos alunos acreditam ser necess??rio aos ??rg??os desenvolver mais a????es que utilizem as ferramentas de marketing de servi??os e os conceitos de estrat??gias competitivas para promover a valoriza????o da profiss??o perante a sociedade como um todo e os pr??prios profissionais da ??rea.
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Spangler, Robert J. "Social Media Strategies to Increase Professional Membership Association Dues Income." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4683.
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Social media strategies can play an important and specific role in nonprofits by increasing membership dues income. However, insufficient data exists supporting effective strategies for social media in professional membership associations, potentially
affecting both business managers within those associations and the stakeholders they represent. The purpose of this qualitative single case study was to explore social media strategies that nonprofit marketing professionals used to increase professional
membership association dues income. The sample included 7 nonprofit marketing professionals in a New Jersey-based professional membership association. Social exchange theory and social influence theory formed the conceptual framework. Data
collection occurred using semistructured interviews, a review of campaign data, review of social media, and directly observing a social media planning meeting. Yin's 5 steps for qualitative data analysis formed a logical and sequential process for analysis. An
overarching theme, actionable strategies to increase dues income in professional membership associations, emerged with 5 themes, including engagement with social media connections; a comprehensive, coordinated strategy; and establishing trust. The
implications for positive social change include the potential to help professional membership associations to increase revenue and better support their social advocacy missions, which could include an improvement in community service activities,
benefiting both association members and small and large communities across the United States.
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Bruno, Simoes. "Marketing of professional services : a study of large accounting and legal firms in Hong Kong and Macau." Thesis, University of Macau, 1998. http://umaclib3.umac.mo/record=b1636768.
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Suehiro, Marissa. "The Efficacy Of Online Advertising Modalities: A Prescriptive Model." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1065.
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With the surge of technological advancements in the 21st century, online advertising and marketing has transformed into a multi billion-dollar industry. Nowadays, it is very likely that a company’s success is dependent on the effectiveness of its online marketing strategy. When developing an advertising plan, companies must decide what their unique advertising needs are and use appropriate advertising formats that are most effective in achieving them. Unfortunately, companies often have very little guidance about how to choose modalities for specific advertising goals. The purpose of this paper is to examine the six most widely used online advertising modalities and the psychological frameworks that explain their effectiveness on developing positive brand attitudes among consumers. By doing so, a company would be better able to decide what kind of advertising modality would best fit their unique advertising needs. Using these findings, this paper develops a prescriptive model tailored for the specific advertising needs of one of the most widely known organizations in the world, the Professional Golfers’ Association.
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Forney, Robert S. Jr. "The Affordable Care Act and Its Impact on the Professional Tax Preparation Market in Kingsport, Tennessee." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/honors/206.
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The objective of this study is to test whether the Affordable Care Act will have an effect on the professional tax preparation industry of Kingsport, Tennessee. To accomplish this objective, the researcher collected surveys concerning taxpayers’ initial reaction to the realization that the law affects their 1040. A two proportion test for equality was performed and failed to reject the idea that the ACA will have an effect on the tax preparation industry of Kingsport. Because this study failed to prove that the change in legislation causes a jump in clientele for the professional tax preparation market, the fight for market share falls to marketers. They will decide who will benefit from this landmark piece of legislation.
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Chang, Ying-Wen, and 張瀛文. "The Roles of Relationship Marketing, Membership Commitment, and Membership Behaviors in Professional Association." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/37128942794382018620.
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碩士淡江大學
國際貿易學系國際企業學碩士班
93
Commitment is defined as key variables in relationship marketing.The study investigate how relationship marketing activities affect members’ commitment and behaviors in professional association, taking dissemination of organization knowledge, enhancement of member interdependence, recognition of members’ contribution, reputation of association,and trust of members as the factors affecting members’ commitment and investigate the roles played by normative and continuance commitment. The study examined framework on professional association in Nursing Association in Kaohsiung.Data is collected from six hospital in Kaohsiung by stratified proportion sampling method.Totally collected 1030 questionnaires and received 748, choosed 479 as effective.After collecting data the study employ factor analysis and regression analysis to examine hypothesis by using SPSS. The results are as follows: (1) Relationship marketing activities positively affect normative commitment. (2) The reputation of association and trust of members positively affect normative and continuance commitment. (3) Normative commitment positively affects members’ behaviors of participation,coproduction and management and service. (4) Continuance commitment negatively affects members’ behaviors of coproduction. The results verify that when commitment is based on obligation,it will positively affect members’ behaviors and lead to members’ loyalty.On the contrast,when it is based on cost of leave the association,it will negatively affect loyalty.The study also verify that relationship marketing activities will lead to normative commitment and coproduction.So the association should make members understand the policy, goal, and cultures,provide members the environment to exchange information, reward their contribution, and make members understand benevolence and ability of association.
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Frisbie, ZoeDel E. "Marketing strategies of home-based custom clothiers who were members of the Professional Association of Custom Clothiers, Oregon Chapter." Thesis, 2000. http://hdl.handle.net/1957/33105.
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The purpose of this study was to investigate the marketing strategies of custom clothing home-based
business owners by identifying selected demographic characteristics, general business information,
marketing strategies, and current and potential future marketing support from members who were custom
clothier home-based business owners affiliated with the Professional Association of Custom Clothiers in
the Oregon Chapter. The PACC is an organization developed to assist custom clothier home-based
businesses and commercial businesses that are in fields associated with the sewing industry.
There is limited research developed exploring areas focused on the marketing of custom clothier
home-based businesses. The custom clothier home-based business owner acts as the research and
development manager, production manager, and accountant as well as the marketer of the business
Therefore, as concluded in previous studies the examination of the marketing strategies used by custom
clothiers and any marketing support offered by professional organizations that assist home-based
businesses, required further investigation.
A self-administered mail survey questionnaire was mailed to all members of the PACC
organization in order to collect data for this study. Only members who owned a custom clothier home-based
business were asked to participate. The data from 45 of the returned questionnaires were identified as
useable and analyzed using a Statistical Analysis System (SAS) version 7.
Percents and frequencies were used to analyze the demographic characteristics, marketing
strategies, and current and potential future marketing support from the PACC organization. Eighty percent
of the respondents had been members of the PACC organization for three years or more. The greatest
percentage of the respondents (13.33%) had owned their custom clothier business for 12 years. The
majority of the respondents contribute fifty percent or less of the total household income. The respondents
in the survey confirmed that word-of-mouth communication was the most effective method of promotion
for the custom clothier home-based business owner. Networking was the most beneficial item of marketing
support the respondents derive from membership in the PACC organization. A Likert Scale with the
endpoints of "Very Beneficial and Not Very Beneficial" identified that the respondents also perceive
product/service development at meetings as a very beneficial source of marketing support from the PACC
organization. Future ideas for possible potential marketing support for the PACC organization included: 1)
using the PACC referral service, 2) more publicity for the PACC organization, and 3) more exposure at the
national level.
Fisher's Exact Test was used to analyze data. Four separate two-by-two tables were developed to
compare the respondents as two groups of 1) those respondents who had marketing experience and/or
education to 2) those respondents who did not have marketing experience and/or education. Therefore, the
column factor in the columns of the two-by-two tables was marketing experience and/or education and was
indicated by the respondents on the questionnaire with a "yes" or "no" response. The row factors in each of
the four separate two-by-two tables were: 1) geographic range of the clientele. 2) number of competitors in
the local area. 3) requests for new fabrics, embellishments, or interfacings, and 4) satisfaction with the level of profits from the business.
This investigation revealed that the proportion of the respondents who had marketing experience
and/or education were inclined to have clientele outside the designated local area of a 50-mile radius within
the location of the home-based business. The two-by-two table that compared the column factor of
marketing experience and/or education and the row factor of satisfaction with the level of profits from the
business revealed no significant differences between the two groups of respondents. Satisfaction of the
business was not associated with either having marketing experience and/or education or not having
marketing experience and/or education.
Research investigating the marketing strategies of custom clothier home-based business owner is
an important topic. The marketing of the custom clothier home-based business is often a complex process
and is difficult to master and implement.Graduation date: 2000
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Lázaro, Miguel José Sousa. "Digital marketing plan for the Portuguese Family Businesses Association." Master's thesis, 2019. http://hdl.handle.net/10071/19450.
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The organizations that stand out focus on marketing techniques adapted to the trends and their reality. In the third sector, the lack of resources and the need for notoriety become an increasing challenge.
The purpose of this project is to develop a digital marketing plan for the Portuguese Family Businesses Association to meet its real needs as a nonprofit organization.
The Association's communication strategy is still centred on the most traditional means of marketing, leaving the digital world and all its potential untapped.
Social networks are an excellent tool in pursuing the Association's objectives as an organization that needs: external support, highlight the contribution of Family Businesses in the national economy and expands its number of associated companies broadening its knowledge spectrum.
The plan consists of choosing a digital strategy that incorporates the use and management of each of the social media channel essential to the objectives expressed by the Association. The plan contains several suggestions, including account creation on some social media channels, and exemplifies with mock-ups the best way to produce both visual and written content.
Therefore, intensive research was done into the internal and external factors that influence the Association and its activity through the collection of several sources of information. The ideas mentioned here are adapted to the reality of the Association but can serve as an example for other nonprofit organizations looking to dive into the digital world.As organizações que se destacam focam-se em técnicas de marketing adaptadas às tendências e à sua realidade. No terceiro setor, a falta de recursos e a necessidade de notoriedade torna-se um desafio crescente. O objetivo deste projeto é desenvolver um plano de marketing digital para a Associação das Empresas Familiares de forma a responder às suas necessidades reais enquanto organização sem fins lucrativos. A estratégia de comunicação da Associação encontra-se ainda centrada nos meios mais tradicionais do marketing, deixando o meio digital e todas as suas potencialidades por explorar. As redes sociais são uma excelente ferramenta na prossecução dos objetivos da Associação enquanto organização que precisa de: apoio externo, salientar o contributo das Empresas Familiares na economia nacional e expandir o número de empresas associadas alargando o seu espectro de conhecimento. O plano consiste na escolha de uma estratégia digital que incorpora o modo de utilização e gestão de cada uma das redes sociais essenciais aos objetivos manifestados pela Associação. O plano contempla diversas sugestões, incluindo a criação de contas em algumas redes sociais, e exemplifica com maquetes a melhor forma de produzir conteúdo quer visual quer escrito. Desta forma, foi feita uma pesquisa intensiva aos fatores internos e externos que influenciam a Associação e a sua atividade através da recolha de várias fontes de informação. As ideias aqui mencionadas estão adaptadas à realidade da Associação, mas podem servir de exemplo para outras organizações sem fins lucrativos que pretendam mergulhar no mundo digital.
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Ko, Yin-Yu, and 柯盈榆. "The Influence of Relationship Marketing Activities toward Professional Association Members'' Behavior -take Taipei Pharmacists’Association for example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/55594290969273084603.
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碩士淡江大學
國際貿易學系國際企業學碩士班
93
“Relationship Marketing” has already become the important topics needed to think, the management approach that views customer relationship as key assets of the organizations has gained increased prominence in the practices of many for-profit and not-profit organization. How to keep the long-term relation with the customer, and then create the chance of cooperative value, has already become the key element that enterprises have succeeded or not. So the view that this research hopes and uses relationship marketing, construct the structure that a relation is on sale throughout the activity and professional society''s member''s behavior, we conceptualize and empirically examine the influence of membership associations’ relationship marketing activities toward members’ behaviors. To achieve objectives, Taipei Pharmacists’ Association’s members are selected to be the investigated population, besides, questionnaire which adapted from the foreign scholars is used to test in the way of convenience sampling in all main branch of Taipei Pharmacists’ Association. The main results as follows: 1.In relationship marketing activities, the three parameters- additional service, dissemination of organizational knowledge, awareness- has a positive effect on Member''s attitude, especially awareness. 2.Member''s attitude have a positive influence on affections, this represent that when member have a positive evaluation on association, then they will have a positive affection attachment. Moreover, affective commitment also have a positive influence on participation and co-production. 3.The results of “awareness” and “popularity” are relatively great to Member''s attitude, s o the association can set about from these two respects.
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Chia-Chou, Cheng, and 鄭佳宙. "The Study of the Professional Education Training Effectiveness of the Miaoli County Bookkeeper Association Assists to Implement the International Accounting Standards." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/386w8s.
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碩士中華大學
行政管理學系碩士班
103
Facing the enterprise globalizes age, the flourishing of international trade and the rising of international capital market. In order to build relationship with the globalize, our country should use a set of global consistence standards. Therefore, the execution of International Accounting Standard(s) (IAS) to the business and professional growth of bookkeeper association members plays an important role. So it needs to get through bookkeeper association of Miaoli county to hold International Accounting Standard(s) (IAS) professional education training courses on assist driving for upgrade professional knowledge and skill of bookkeeper association members and upgrade service quality at the same time. The study can upgrade the association members’ professional ability and helps association members to understand the International Accounting Standard(s) (IAS) policy and create a win-win situation for investor, enterprise and government. To make the association and association members can focus on enhancing common benefits and devote the goal of national finance construction. The study is to discuss the professional education training effectiveness of Miaoli county bookkeeper association on assists driving International Accounting Standard(s) (IAS), through literature-theory foundation and related topic research of previous experts and scholars, using Miaoli county bookkeeper association members as the research objects of the questionnaires survey to proceed the statistic methods of analysis of mean value, reliability and validity analysis, T-tests, one-way anova, etc. By Using fact-finding interview method to get initial information in administration sections members and the directors-supervisors of association, then collocate the literature information and practice experience of enterprise to analysis and understand the current effectiveness situation of Miaoli county bookkeeper association on assists driving International Accounting Standard(s) (IAS) education training and the possibly potential questions to be the reference of book keeper business association, related field association and follow-up studies. The study result indicates that when bookkeeper association members are all participate in education course training, their professional knowledge and skill have concrete upgrade and they can familiar the knowledge and skill and use them in work to make their work become more efficiency and through the education training can reduce manpower and resource cost expenses. The execution of education training to association members has obviously positive correlation and it can be reviewed and evaluated regularly after the work and it should be got positive affirmative and expect follow-up researchers can study the topic more deeply.
Books on the topic "Accounting - Professional association - Marketing"
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Marco, Marco De. Information Systems: Crossroads for Organization, Management, Accounting and Engineering: ItAIS: The Italian Association for Information Systems. Heidelberg: Physica-Verlag HD, 2012.
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Waugh, Troy. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms. New York: John Wiley & Sons, Ltd., 2004.
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D, Koltin Allan, Pitts Robert A, American Institute of Certified Public Accountants., and Practice Development Institute, eds. CPAs that sell: A complete guide to promoting your professional services. Chicago: Irwin, 1996.
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Sheri, Jacobs, ed. I want to work in an association - now what???: A guide to getting a job in a professional association, membership organization, or society. Cupertino, CA: Happy About, 2011.
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AIA, for exams in May and November 2011: Professional level I. : Financial accounting 2 : study text. 4th ed. London: BPP Learning Media, 2010.
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(Firm), BPP Learning Media. AIA, for exams in 2010 and 2011: Professional level I. : Business management : study text. 2nd ed. London: BPP Learning Media, 2009.
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AIA, for exams in May and November 2011: Professional level I. : Auditing : study text. 3rd ed. London: BPP Learning Media, 2010.
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(Firm), BPP Learning Media. AIA, for exams in May and November 2011: Professional level 2. : Financial management : study text. 3rd ed. London: BPP Learning Media, 2010.
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AIA, for exams in 2011: Professional level 2. : Taxation and tax planning, FA 2010 and F(No. 2)A 2010 : study text. 4th ed. London: BPP Learning Media, 2010.
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Office, General Accounting. Government sponsored enterprises: Freddie Mac's and Fannie Mae's accounting for costs of foreclosed property : report to congressional requesters. Washington, D.C: The Office, 1994.
Find full textBook chapters on the topic "Accounting - Professional association - Marketing"
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Davis, Larry R., Daniel T. Simon, Greg Trompeter, and Victoria L. Crittenden. "Deregulation Of Professional Accounting Services In The United Kingdom: Understanding The Effects Of Price Competition." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 1. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11882-6_1.
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Thorne, Linda, Lois S. Mahoney, and Donna Bobek. "A comparison of the association between corporate social responsibility and executive compensation: United States versus Canada." In Research on Professional Responsibility and Ethics in Accounting, 37–56. Emerald Group Publishing Limited, 2010. http://dx.doi.org/10.1108/s1574-0765(2010)0000014006.
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Roberts, Diane H. "A Descriptive Analysis of the Contributors, Institutions and Content of the American Accounting Association Symposium on Ethics Research in Accounting 1999–2015." In Research on Professional Responsibility and Ethics in Accounting, 135–61. Emerald Group Publishing Limited, 2016. http://dx.doi.org/10.1108/s1574-076520160000020006.
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Peris, Guillermo Sanahuja, and Rocío Blay Arráez. "The State of Corporate Communications and Marketing in Spanish Professional Sports Clubs." In Advances in Marketing, Customer Relationship Management, and E-Services, 157–86. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5994-0.ch011.
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This chapter presents a novel diagnosis of the state of corporate communications and marketing in Spanish professional sports clubs. One by one, it aims to outline the challenges that this sector must meet if it is to evolve and attain excellence, understood as achieving positive recognition by the various interest groups involved and generating greater revenue. The methodology used is a combination of quantitative and qualitative techniques applied to a sample group made up of the 56 sporting bodies that form the Professional Football League (LFP) and the Association of Basketball Clubs (ACB). On ending this chapter, the authors conclude that Spanish sporting bodies maintain an evident conceptual immaturity, a mistrust of the corporate communications philosophy, and a way of working focused on the short term. As regards the challenges ahead, the authors identify 5 mechanisms designed to advance toward the goal of excellent performance.
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Patiño, Jesus Gerardo Alfaro, and Diana Patricia Skewes Muñoz. "Evaluation of Institutional Management Based on Leadership Competencies in Middle School Education." In Advances in Educational Marketing, Administration, and Leadership, 136–58. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0457-3.ch009.
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In a globalized world, public policies are subject to the recommendations of international organizations that regulate and determine educational policies according to their own needs and interests. In this sense, educational skills, arising from the business world, have become the focus of curriculum design and teacher professionalism and managerial schools Basic and Secondary Education in Mexico. Specifically, the National Association of Professional Technical Education (CONALEP), has become a pillar that provides students of Media Education competent technical professional for requirements that are demanded today. Since its birth in 1978 was oriented to the formation of technical professionals, graduates of Basic Education, with the main objective job training, intersectoral linkages, community support and technological advice and assistance to businesses.
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Richman, Florence, and Brian W. Sloboda. "A New Partnership in Doctoral Education in Business Administration." In Business Education and Ethics, 1450–68. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3153-1.ch074.
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The existence of doctoral programs in business since the 1960s has advanced the knowledge of business both academically and practically that enabled a wide dissemination of research in management, finance, accounting, marketing, and leadership. However, pursuing a doctoral degree in business should support students pursuing a range of professional paths that includes positions in academia and outside of academia. That is, training in doctoral business training should encourage doctoral business students to develop new career paths that bridges business and the academy. Despite the selection of the traditional or the professional doctoral degree, the expectations of the graduates differ, and these expectations affect the administration of the doctoral program. The focus of this chapter is to examine the need for an evolution of doctoral education models in business administration to make the doctoral education more accessible while providing high quality teaching and research to business schools and making societal contributions.
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Richman, Florence, and Brian W. Sloboda. "A New Partnership in Doctoral Education in Business Administration." In Student-Driven Learning Strategies for the 21st Century Classroom, 198–216. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1689-7.ch014.
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The existence of doctoral programs in business since the 1960s has advanced the knowledge of business both academically and practically that enabled a wide dissemination of research in management, finance, accounting, marketing, and leadership. However, pursuing a doctoral degree in business should support students pursuing a range of professional paths that includes positions in academia and outside of academia. That is, training in doctoral business training should encourage doctoral business students to develop new career paths that bridges business and the academy. Despite the selection of the traditional or the professional doctoral degree, the expectations of the graduates differ, and these expectations affect the administration of the doctoral program. The focus of this chapter is to examine the need for an evolution of doctoral education models in business administration to make the doctoral education more accessible while providing high quality teaching and research to business schools and making societal contributions.
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Celuch, Krzysztof. "Organising and Developing the CB Staff." In The Business and Management of Convention and Visitor Bureaus. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/9781911396796-4370.
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Contemporary convention bureaus play a crucial role in the functioning of destinations within the meetings industry. People managing these units, as well as the employees, are facing a difficult task. The challenge is to skilfully combine all the functions and manage relations not only between the team members, but also with the convention bureau’s stakeholders (members, representatives of the local industry, potential events’ organisers, partners, etc.). The staff of convention bureaus may comprise from one up to more than a dozen people. This depends on the location of the institution (physically and legally) and on its financial possibilities and strategy, which includes its functions, roles and objectives. The number is not directly proportionate to, but it does depend on, the size of the represented destination and its potential in the meetings industry. These factors determine the composition of the team, which may include: the president (director, head, manager, leader), marketing specialist, association and corporate market specialist, PR, social media and sales specialist, a person responsible for preparing offers or bids, a person who monitors and analyses data, in particular the ICCA/UIA database, and a person specialising in finances and accounting.
Conference papers on the topic "Accounting - Professional association - Marketing"
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Murshed, Humayun. "Conflicting Discourse between Market Contemplations and Ethical Conduct: A Case of Professional Accounting Services." In Annual International Conference on Enterprise Marketing and Globalization (EMG 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2251-2098_emg16.6.
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Buzzetto-More, Nicole, and Bryant Mitchell. "Student Performance and Perceptions in a Web-Based Competitive Computer Simulation." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3353.
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Computer simulations have implications across disciplines and with learners at all levels. By requiring learners to develop and apply knowledge and skills in interactive changing environments, they encourage deeper levels of learning. Additionally, simulations have been shown to be particularly effective at teaching complicated concepts that depend on the ability to understand interrelationships, strategize, make predictions, analyze and evaluate, and engage in multi-faceted decision making. In order to help students gain a deeper understanding of key business concepts, encourage critical thinking and decision making, foster collaboration and critical discourse, and encourage the application of concepts into real world business practices, the University of Maryland Eastern Shore, a minority serving institution, decided in 2004 to introduce a series of competitive web-based simulations at key junctures throughout the curriculum but focused primarily in the course Strategic Management. The simulation selected covers topics such as Strategy & Tactics, Policy, Production, Accounting, Marketing, Finance, Quality control, Human resources, Leadership, and Teamwork and involves students competing in teams against other teams. In order to assess the effectiveness of the simulation, a research protocol was introduced that included the administration of student surveys as well as the collection of performance data. The findings indicate that students overwhelmingly felt that the simulation helped them understand the application of key concepts and learn the decision making process that occurs in professional business practice. The examination of student performance data gathered in this study, with consideration given to the strong levels of student satisfaction, encouraged the authors to postulate based on the high success rates of this student population, which traditionally underperforms in more traditional mode of assessments, that simulations may serve as an equalizer that offers all students, from low to high achievers, an opportunity to succeed and that competitive web-based simulations enhance the overall educational and personal development experiences of minority students enrolled in higher education business programs.
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Brickner, Robert H. "Behind the Scenes: Historic Agreement to Develop U.S. Virgin Islands’ First Alternative Energy Facilities." In 18th Annual North American Waste-to-Energy Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/nawtec18-3516.
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In the summer of 2009, Governor John P. DeJongh, Jr. announced that the Virgin Islands Water and Power Authority (WAPA) had just signed two 20-year Power Purchase Agreements, and the Virgin Islands Waste Management Authority (VIWMA) had signed two 20-year Solid Waste Management Services Agreements with affiliates of Denver-based Alpine Energy Group, LLC (AEG) to build, own, and operate two alternative energy facilities that will serve the residents of St. Croix, St. John, and St. Thomas. The alternative energy facilities, to be built on St. Croix and St. Thomas, have a projected cost of $440 million and will convert an estimated 146,000 tons per year of municipal solid waste into refuse-derived fuel (RDF) using WastAway Services® technology, which will be combined with petroleum coke as fuel in fluidized bed combustion facilities to generate steam and electric power. These sustainable projects will provide 33 MW of electric power to St. Thomas and St. John and 16 MW of electric power to St. Croix, and will help to provide long-term cost stability for electric power and solid waste management in the Territory. Construction is expected to start in spring 2010 with an anticipated completion date during the fourth quarter of 2012. This procurement is a significant achievement for the U.S. Virgin Islands. When the projects are fully implemented, they will allow the Territory to reduce its dependence on oil, recover the energy value and certain recyclable materials from its municipal solid waste, and divert this waste from landfill. Since VIWMA has the responsibility to collect and/or dispose of solid waste year-round, having a system incorporating multiple solid waste processing lines and an adequate supply of spare parts on hand at all times is crucial to meeting the daily demands of waste receiving and processing, and RDF production. Also, with the location of the US Virgin Islands in a hurricane zone, and with only one or two combustion units available in each Project, the ability to both stockpile waste pre-RDF processing and store the produced RDF is very important. Gershman, Brickner & Bratton, Inc. (GBB)’s work has included a due diligence review of the Projects and providing professional support in VIWMA’s negotiations with AEG. GBB’s initial primary assignment centered on reviewing the design and operations of the RDF processing systems that will be built and operated under the respective Service Contracts. VIWMA needed to undertake a detailed technical review of the proposed RDF processing system, since this was the integration point of the waste collection system and waste processing/disposal services. GBB, in association with Maguire, was requested to provide this review and present the findings and opinions to VIWMA. In the completion of this effort, which included both a technical review and participation in negotiations to advance the Service Contracts for the Projects, GBB made direct contact with the key equipment suppliers for the Projects proposed by AEG. This included Bouldin Corporation, the primary RDF processing system supplier, with its patented WastAway technology, and Energy Products of Idaho, the main thermal processing equipment supplier, with its fluidized bed combustion technology and air pollution control equipment. Additionally, since the combustion systems for both Projects will generate an ash product that will require marketing for use and/or disposal over the term of the Service Contracts, GBB made contact with LA Ash, one of the potential subcontractors identified by AEG for these ash management services. Due to the nature of the contract guarantees of VIWMA to provide 73,000 tons per year of Acceptable Waste to each Project for processing, VIWMA authorized GBB to perform a current waste stream characterization study. Part of this effort included waste sorts for one week each in February 2009 on St. Croix and March 2009 on St. Thomas, with the results shared with VIWMA and AEG, as compiled. The 2009 GBB waste stream characterization study incorporated historical monthly waste weigh data from both the Bovoni and Anguilla Landfills that were received from VIWMA staff. The study has formed a basis for continuing to augment the waste quantity information from the two landfills with the additional current monthly results compiled by VIWMA staff going forward following the waste sorts. The final GBB report was published in December 2009 and includes actual USVI landfill receipt data through August 31, 2009. The information contained in this document provides the underpinnings to allow for better tracking and analysis of daily, weekly and monthly waste quantities received for recycling, processing and disposal, which are important to the overall waste processing system operations, guarantees and cost projections. GBB’s annual projections are that the total waste on St. Croix is currently over 104,000 tons per year and over 76,000 tons per year on St. Thomas. The thermal processing technology selected for both Projects is a fluidized bed process, employing a heated bed of sand material “fluidized” in a column of air to burn the fuel — RDF and/or Pet Coke. As such, the solid waste to be used in these combustion units must be size-reduced from the myriad of sizes of waste set out at the curb or discharged into the large roll-off boxes or bins at the many drop-off sites in the US Virgin Islands. While traditional RDF would typically have several days of storage life, the characteristics of the pelletized RDF should allow several weeks of storage. This will be important to having a sound and realistic operating plan, given the unique circumstances associated with the climate, waste moisture content, island location, lack of back-up disposal options and downtime associated with the Power Generation Facility. During the negotiations between AEG and VIWMA, in which GBB staff participated, in addition to RDF and pelletized RDF as the waste fuel sources, other potential fuels have been discussed for use in the Projects and are included as “Opportunity Fuels” in the Service Contracts. These Opportunity Fuels include ground woody waste, dried sludges, and shredded tires, for example. Therefore, the flexibility of the EPI fluidized bed combustion boilers to handle multi-fuels is viewed as an asset over the long term, especially for an island location where disposal options are limited and shipping materials onto and off of each island is expensive. This presentation will provide a unique behind-the-scenes review of the process that led to this historic agreement, from the due diligence of the proposed technologies, to implementation planning, to the negotiations with the contractor. Also discussed will be the waste characterization and quantity analysis performed in 2009 and the fast-track procurement planning and procurement of construction and operating services for a new transfer station to be sited on St. Croix.