Dissertations / Theses on the topic 'Accounting - Professional association - Marketing'

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The objective of this thesis is to identify the perception of last-year-Graduation-course students, from two private universities located in S??o Paulo, about Accountancy Class Entities actions which intend to promote valuation of the referred profession to the society and the professionals they represent. It was researched about the following Entities: CFC, CRC-SP, SINDCONT-SP, SESCON-SP, APEJESP, IBRACON and AUDIBRA, besides service marketing tools and competitive advantage, that gave support to the questionnaire building process. This is an exploratory research which made use of a questionnaire to obtain data and this data was statistically treated by Statistical Package for the Social Sciences (SPSS), which is a software specialized in Social Sciences. Based on the analysis, the conclusion is that most of the students researched believes that the accountancy profession is appreciated by society and that Class Entities are developing actions that aims to increase the value of this profession by using service marketing tools and competitive strategy concepts, however, these students believe the entities need to develop more of this kind of actions to raise the value of Accountancy profession together with society and the accountancy professionals themselves.
Este trabalho tem por objetivo identificar qual ?? a percep????o dos alunos que est??o cursando o ??ltimo ano de Gradua????o em Ci??ncias Cont??beis - de duas IESs localizadas na cidade de S??o Paulo - quanto ??s atividades desenvolvidas pelos ??rg??os de classe cont??beis, as quais visam a promover a valoriza????o da referida profiss??o perante a sociedade como um todo e perante os pr??prios profissionais. Para tanto, foram abordadas algumas caracter??sticas dos ??rg??os pesquisados - sendo eles: CFC, CRC-SP, SINDCONT-SP, SESCON-SP, APEJESP, IBRACON e AUDIBRA -, al??m dos conceitos de marketing de servi??os e de estrat??gias competitivas, os quais embasaram a elabora????o do question??rio. Esta ?? uma pesquisa explorat??ria, cuja coleta de dados foi feita com uso de question??rio, e os dados, por sua vez, foram tratados estatisticamente, por meio do Statistical Package for the Social Sciences (SPSS), um software especializado em estat??sticas para as Ci??ncias Sociais. Com base nas an??lises, concluiu-se que a maioria dos respondentes acredita que a profiss??o cont??bil seja valorizada pela sociedade e que os ??rg??os de classe estejam desenvolvendo a????es que promovam a valoriza????o da profiss??o por meio da utiliza????o de ferramentas de marketing de servi??os e dos conceitos de estrat??gias competitivas. No entanto, apesar disso, os referidos alunos acreditam ser necess??rio aos ??rg??os desenvolver mais a????es que utilizem as ferramentas de marketing de servi??os e os conceitos de estrat??gias competitivas para promover a valoriza????o da profiss??o perante a sociedade como um todo e os pr??prios profissionais da ??rea.

Social media strategies can play an important and specific role in nonprofits by increasing membership dues income. However, insufficient data exists supporting effective strategies for social media in professional membership associations, potentially affecting both business managers within those associations and the stakeholders they represent. The purpose of this qualitative single case study was to explore social media strategies that nonprofit marketing professionals used to increase professional membership association dues income. The sample included 7 nonprofit marketing professionals in a New Jersey-based professional membership association. Social exchange theory and social influence theory formed the conceptual framework. Data collection occurred using semistructured interviews, a review of campaign data, review of social media, and directly observing a social media planning meeting. Yin's 5 steps for qualitative data analysis formed a logical and sequential process for analysis. An overarching theme, actionable strategies to increase dues income in professional membership associations, emerged with 5 themes, including engagement with social media connections; a comprehensive, coordinated strategy; and establishing trust. The implications for positive social change include the potential to help professional membership associations to increase revenue and better support their social advocacy missions, which could include an improvement in community service activities, benefiting both association members and small and large communities across the United States.

With the surge of technological advancements in the 21st century, online advertising and marketing has transformed into a multi billion-dollar industry. Nowadays, it is very likely that a company’s success is dependent on the effectiveness of its online marketing strategy. When developing an advertising plan, companies must decide what their unique advertising needs are and use appropriate advertising formats that are most effective in achieving them. Unfortunately, companies often have very little guidance about how to choose modalities for specific advertising goals. The purpose of this paper is to examine the six most widely used online advertising modalities and the psychological frameworks that explain their effectiveness on developing positive brand attitudes among consumers. By doing so, a company would be better able to decide what kind of advertising modality would best fit their unique advertising needs. Using these findings, this paper develops a prescriptive model tailored for the specific advertising needs of one of the most widely known organizations in the world, the Professional Golfers’ Association.

The objective of this study is to test whether the Affordable Care Act will have an effect on the professional tax preparation industry of Kingsport, Tennessee. To accomplish this objective, the researcher collected surveys concerning taxpayers’ initial reaction to the realization that the law affects their 1040. A two proportion test for equality was performed and failed to reject the idea that the ACA will have an effect on the tax preparation industry of Kingsport. Because this study failed to prove that the change in legislation causes a jump in clientele for the professional tax preparation market, the fight for market share falls to marketers. They will decide who will benefit from this landmark piece of legislation.

碩士
淡江大學
國際貿易學系國際企業學碩士班
93
Commitment is defined as key variables in relationship marketing.The study investigate how relationship marketing activities affect members’ commitment and behaviors in professional association, taking dissemination of organization knowledge, enhancement of member interdependence, recognition of members’ contribution, reputation of association,and trust of members as the factors affecting members’ commitment and investigate the roles played by normative and continuance commitment. The study examined framework on professional association in Nursing Association in Kaohsiung.Data is collected from six hospital in Kaohsiung by stratified proportion sampling method.Totally collected 1030 questionnaires and received 748, choosed 479 as effective.After collecting data the study employ factor analysis and regression analysis to examine hypothesis by using SPSS. The results are as follows: (1) Relationship marketing activities positively affect normative commitment. (2) The reputation of association and trust of members positively affect normative and continuance commitment. (3) Normative commitment positively affects members’ behaviors of participation,coproduction and management and service. (4) Continuance commitment negatively affects members’ behaviors of coproduction. The results verify that when commitment is based on obligation,it will positively affect members’ behaviors and lead to members’ loyalty.On the contrast,when it is based on cost of leave the association,it will negatively affect loyalty.The study also verify that relationship marketing activities will lead to normative commitment and coproduction.So the association should make members understand the policy, goal, and cultures,provide members the environment to exchange information, reward their contribution, and make members understand benevolence and ability of association.

The purpose of this study was to investigate the marketing strategies of custom clothing home-based business owners by identifying selected demographic characteristics, general business information, marketing strategies, and current and potential future marketing support from members who were custom clothier home-based business owners affiliated with the Professional Association of Custom Clothiers in the Oregon Chapter. The PACC is an organization developed to assist custom clothier home-based businesses and commercial businesses that are in fields associated with the sewing industry. There is limited research developed exploring areas focused on the marketing of custom clothier home-based businesses. The custom clothier home-based business owner acts as the research and development manager, production manager, and accountant as well as the marketer of the business Therefore, as concluded in previous studies the examination of the marketing strategies used by custom clothiers and any marketing support offered by professional organizations that assist home-based businesses, required further investigation. A self-administered mail survey questionnaire was mailed to all members of the PACC organization in order to collect data for this study. Only members who owned a custom clothier home-based business were asked to participate. The data from 45 of the returned questionnaires were identified as useable and analyzed using a Statistical Analysis System (SAS) version 7. Percents and frequencies were used to analyze the demographic characteristics, marketing strategies, and current and potential future marketing support from the PACC organization. Eighty percent of the respondents had been members of the PACC organization for three years or more. The greatest percentage of the respondents (13.33%) had owned their custom clothier business for 12 years. The majority of the respondents contribute fifty percent or less of the total household income. The respondents in the survey confirmed that word-of-mouth communication was the most effective method of promotion for the custom clothier home-based business owner. Networking was the most beneficial item of marketing support the respondents derive from membership in the PACC organization. A Likert Scale with the endpoints of "Very Beneficial and Not Very Beneficial" identified that the respondents also perceive product/service development at meetings as a very beneficial source of marketing support from the PACC organization. Future ideas for possible potential marketing support for the PACC organization included: 1) using the PACC referral service, 2) more publicity for the PACC organization, and 3) more exposure at the national level. Fisher's Exact Test was used to analyze data. Four separate two-by-two tables were developed to compare the respondents as two groups of 1) those respondents who had marketing experience and/or education to 2) those respondents who did not have marketing experience and/or education. Therefore, the column factor in the columns of the two-by-two tables was marketing experience and/or education and was indicated by the respondents on the questionnaire with a "yes" or "no" response. The row factors in each of the four separate two-by-two tables were: 1) geographic range of the clientele. 2) number of competitors in the local area. 3) requests for new fabrics, embellishments, or interfacings, and 4) satisfaction with the level of profits from the business. This investigation revealed that the proportion of the respondents who had marketing experience and/or education were inclined to have clientele outside the designated local area of a 50-mile radius within the location of the home-based business. The two-by-two table that compared the column factor of marketing experience and/or education and the row factor of satisfaction with the level of profits from the business revealed no significant differences between the two groups of respondents. Satisfaction of the business was not associated with either having marketing experience and/or education or not having marketing experience and/or education. Research investigating the marketing strategies of custom clothier home-based business owner is an important topic. The marketing of the custom clothier home-based business is often a complex process and is difficult to master and implement.
Graduation date: 2000

The organizations that stand out focus on marketing techniques adapted to the trends and their reality. In the third sector, the lack of resources and the need for notoriety become an increasing challenge. The purpose of this project is to develop a digital marketing plan for the Portuguese Family Businesses Association to meet its real needs as a nonprofit organization. The Association's communication strategy is still centred on the most traditional means of marketing, leaving the digital world and all its potential untapped. Social networks are an excellent tool in pursuing the Association's objectives as an organization that needs: external support, highlight the contribution of Family Businesses in the national economy and expands its number of associated companies broadening its knowledge spectrum. The plan consists of choosing a digital strategy that incorporates the use and management of each of the social media channel essential to the objectives expressed by the Association. The plan contains several suggestions, including account creation on some social media channels, and exemplifies with mock-ups the best way to produce both visual and written content. Therefore, intensive research was done into the internal and external factors that influence the Association and its activity through the collection of several sources of information. The ideas mentioned here are adapted to the reality of the Association but can serve as an example for other nonprofit organizations looking to dive into the digital world.
As organizações que se destacam focam-se em técnicas de marketing adaptadas às tendências e à sua realidade. No terceiro setor, a falta de recursos e a necessidade de notoriedade torna-se um desafio crescente. O objetivo deste projeto é desenvolver um plano de marketing digital para a Associação das Empresas Familiares de forma a responder às suas necessidades reais enquanto organização sem fins lucrativos. A estratégia de comunicação da Associação encontra-se ainda centrada nos meios mais tradicionais do marketing, deixando o meio digital e todas as suas potencialidades por explorar. As redes sociais são uma excelente ferramenta na prossecução dos objetivos da Associação enquanto organização que precisa de: apoio externo, salientar o contributo das Empresas Familiares na economia nacional e expandir o número de empresas associadas alargando o seu espectro de conhecimento. O plano consiste na escolha de uma estratégia digital que incorpora o modo de utilização e gestão de cada uma das redes sociais essenciais aos objetivos manifestados pela Associação. O plano contempla diversas sugestões, incluindo a criação de contas em algumas redes sociais, e exemplifica com maquetes a melhor forma de produzir conteúdo quer visual quer escrito. Desta forma, foi feita uma pesquisa intensiva aos fatores internos e externos que influenciam a Associação e a sua atividade através da recolha de várias fontes de informação. As ideias aqui mencionadas estão adaptadas à realidade da Associação, mas podem servir de exemplo para outras organizações sem fins lucrativos que pretendam mergulhar no mundo digital.

碩士
淡江大學
國際貿易學系國際企業學碩士班
93
“Relationship Marketing” has already become the important topics needed to think, the management approach that views customer relationship as key assets of the organizations has gained increased prominence in the practices of many for-profit and not-profit organization. How to keep the long-term relation with the customer, and then create the chance of cooperative value, has already become the key element that enterprises have succeeded or not. So the view that this research hopes and uses relationship marketing, construct the structure that a relation is on sale throughout the activity and professional society''s member''s behavior, we conceptualize and empirically examine the influence of membership associations’ relationship marketing activities toward members’ behaviors. To achieve objectives, Taipei Pharmacists’ Association’s members are selected to be the investigated population, besides, questionnaire which adapted from the foreign scholars is used to test in the way of convenience sampling in all main branch of Taipei Pharmacists’ Association. The main results as follows: 1.In relationship marketing activities, the three parameters- additional service, dissemination of organizational knowledge, awareness- has a positive effect on Member''s attitude, especially awareness. 2.Member''s attitude have a positive influence on affections, this represent that when member have a positive evaluation on association, then they will have a positive affection attachment. Moreover, affective commitment also have a positive influence on participation and co-production. 3.The results of “awareness” and “popularity” are relatively great to Member''s attitude, s o the association can set about from these two respects.

碩士
中華大學
行政管理學系碩士班
103
Facing the enterprise globalizes age, the flourishing of international trade and the rising of international capital market. In order to build relationship with the globalize, our country should use a set of global consistence standards. Therefore, the execution of International Accounting Standard(s) (IAS) to the business and professional growth of bookkeeper association members plays an important role. So it needs to get through bookkeeper association of Miaoli county to hold International Accounting Standard(s) (IAS) professional education training courses on assist driving for upgrade professional knowledge and skill of bookkeeper association members and upgrade service quality at the same time. The study can upgrade the association members’ professional ability and helps association members to understand the International Accounting Standard(s) (IAS) policy and create a win-win situation for investor, enterprise and government. To make the association and association members can focus on enhancing common benefits and devote the goal of national finance construction. The study is to discuss the professional education training effectiveness of Miaoli county bookkeeper association on assists driving International Accounting Standard(s) (IAS), through literature-theory foundation and related topic research of previous experts and scholars, using Miaoli county bookkeeper association members as the research objects of the questionnaires survey to proceed the statistic methods of analysis of mean value, reliability and validity analysis, T-tests, one-way anova, etc. By Using fact-finding interview method to get initial information in administration sections members and the directors-supervisors of association, then collocate the literature information and practice experience of enterprise to analysis and understand the current effectiveness situation of Miaoli county bookkeeper association on assists driving International Accounting Standard(s) (IAS) education training and the possibly potential questions to be the reference of book keeper business association, related field association and follow-up studies. The study result indicates that when bookkeeper association members are all participate in education course training, their professional knowledge and skill have concrete upgrade and they can familiar the knowledge and skill and use them in work to make their work become more efficiency and through the education training can reduce manpower and resource cost expenses. The execution of education training to association members has obviously positive correlation and it can be reviewed and evaluated regularly after the work and it should be got positive affirmative and expect follow-up researchers can study the topic more deeply.

As part of the application for Lisbon – European Capital of Sport 2021 developed in partnership between INDEG-ISCTE-IUL and the City Council, this study aims to analyse the determinants that people face when practising physical activity or sport. The positive outcomes from practising sport and physical activity are vast and vary from health related factors to psychological factors. Despite the attempts made nationally and by the EU, the active population practising sport or physical activity still is lower than expected. Therefore, this study contributes to the clarification of motivations and constraints that influence different genders and age range to practise sport and physical activity. This way, adequate policies and strategies can be developed and applied. After the literature review, the main factors, widely used to explain participation were identified. In fact, they were divided into three main dimensions: Motivations, Individuals’ limitations and environmental barriers. Data was collected from professionals directly related to physical activity and sport participation in Lisbon. Through the statistical analysis, the information was segmented, and conclusions regarding the differences between gender and age ranges were drawled. It was concluded that the months where the abandonment is higher, regardless age or gender, are January and February. Concerning the sport and physical activity determinants: it were found differences in gender for all determinants, it were found differences in all determinants, with the exception of environmental barriers, for different age ranges.
No âmbito do projeto do projeto Lisboa – Capital Europeia do desporto, desenvolvido pelo INDEG-ISCTE-IUL em parceria com a Câmara Municipal de Lisboa, este estudo pretende analisar quais os fatores que motivam e limitam as pessoas a praticar desporto e atividade física. Os impactos positivos da prática de exercício físico e desporto são vastos e variam desde fatores de saúde a fatores psicológicos. Apesar dos esforços feitos nacionalmente e pela União Europeia, as taxas de população ativa a nível da prática desportiva continuam aquém do esperado. Deste modo, visou-se perceber quais os determinantes que influenciam os diferentes géneros e faixas etárias a praticar desporto e atividade física para que, possam ser desenvolvidas e aplicas estratégias adequadas. Após a revisão de literatura foi possível identificar os fatores mais relevantes e amplamente utilizados para estudar a participação. Na realidade, foram divididos em três grandes grupos: Motivações, limitações do indivíduo e barreiras do meio envolvente. A informação foi recolhida junto de profissionais diretamente relacionados com a realidade desportiva em Lisboa. Através da análise estatística foi possível segmentar a informação e perceber quais as motivações e barreiras para diferentes géneros e faixas etárias. Concluiu-se a maior taxa de abandono ocorre nos meses de Dezembro e Janeiro, independentemente do género ou idade dos participantes. Relativamente aos determinantes da prática desportiva de atividade física: encontraram-se diferenças ao nível de todos os determinantes para os géneros e ao nível de todos os determinantes com a exceção das barreiras do meio ambientes para as diferentes faixas etárias.

The Portuguese professional hair market is an interesting, dynamic and complex market. With a business-to-business approach, it has a clear customer centric vision, along with the desire to communicate more and more with the consumer. Even being considered a mature and slow-paced market, it has been facing some struggles and challenges throughout the years. One of the most current challenge is the men’s grooming boom. During the last few years, men are awaking to beauty, more specifically hair and beard care. With the previous, the market has being experiencing the comeback effect of old barbershops and hair salons with a men’s approach. L’Oréal group, as the leader of the beauty industry, cannot be behind of this opportunity. It has, within its professional hair portfolio, men’s brands but with a total outdated approach to the market. Due to previous, it is important to launch a brand in this market, with an updated communication, packaging and business approach. Given all the previous, this project thesis proposes a marketing plan for the launch of Redken Brews- a new brand within Redken that will renovate its men’s offer. This plan will have a deep analysis on the market, its opportunities and threats, on the competition and implementation proposal, with the development of clear marketing strategies. This marketing plan will deliver a clear go-to-market, with the main objective to turn Redken Brews the number one player in the men’s professional hair market.
O mercado capilar profissional português é um muito interessante, dinâmico e complexo. Com um modelo de negócio business-to-business, coloca o cliente no centro da sua estratégia, mas com o desejo de comunicar cada vez mais com o consumidor. Apesar de ser considerado um mercado maduro e lento, o mesmo tem passado por alguns desafios e dificuldades. Um dos atuais desafios é a explosão do cuidado dos homens. Nos últimos anos, os homens estão a acordar para a beleza, especialmente cabelo e barba. Tendo em conta o anterior, o mercado tem experienciado um revivalismo com o aparecimento de barbershops e cabeleireiros com uma abordagem mais masculina. O grupo L’Oréal, como líder da indústria de beleza, não pode ficar atrás desta oportunidade. O grupo tem, dentro o seu portfolio profissional, marcas masculinas mas com uma abordagem ao mercado completamente desatualizada. Tendo em conta isso, é importante lançar uma marca para este segmento de mercado, com uma comunicação, embalagem e modelo de negócio mais atualizados. Posto isso, este projeto de tese propõe um plano de marketing para o lançamento de Redken Brews- uma nova marca de Redken que irá renovar a sua oferta masculina. Este plano fará uma análise profunda ao mercado, as suas oportunidades e ameças, à concorrência e fará uma proposta de implementação, com estratégias de marketing claras. Este plano de marketing irá entregar uma estratégia clara, com o objetivo de fazer de Redken Brews a marca número um do mercado profissional masculino.

This thesis answers three research questions: (1) What are the key components of professional management competence and role pressure of Chinese hospital executives? (2) What are their key influencing factors? (3) How do professional management competence and role pressure affect job satisfaction and organization performance? Based on literature review and interviews with hospital executives, we conceptualize hospital executive’s professional management competence as consisting of three dimensions: planning ability, control ability, and problem-solving ability. Role pressure includes four dimensions: role conflict, role ambiguity, role overload and role gap. We develop two research frameworks. Framework 1 identifies training, policy uncertainty and leadership as the influencing factors of hospital executive’s professional management competence and role pressure. Framework 2 identifies job satisfaction and organization performance as the outcomes of hospital executive’s professional management competence and role pressure. A questionnaire survey was developed and revised based on literature review, interviews with hospital executives, pre-test, and pilot-test. Out of 780 questionnaires that were administered, 343 valid responses were received, representing a response rate of 43.9 %. SPSS version 26 was used to conduct descriptive statistical analysis, reliability and validity tests, and correlation analysis. Regression analyses were used to test the frameworks and hypotheses. The results suggest that training affects role pressure, but not professional management competence. Policy uncertainty affects professional management competence and role pressure. Leadership affects professional management competence, but not role pressure. Professional management competence affects both job satisfaction and organization performance. Role pressure affects job satisfaction, but not organization performance. This study makes both theoretical and practical contributions by conceptualizing Chinese hospital executive’s professional management competence and role pressure, examining their influencing factors and outcomes, and generating the Competence Scale of Chinese hospital executives.
Esta tese responde a três questões de investigação: (1) Quais são os componentes chave da competência de gestão profissional e da pressão de cargos dos executivos hospitalares chineses? (2) Quais são os seus principais fatores influenciadores? (3) Como é que a competência de gestão profissional e a pressão de cargos afetam a satisfação no trabalho e o desempenho organizacional? Com base na revisão de literatura e entrevistas com executivos hospitalares, conceptualizamos a competência de gestão profissional de executivos hospitalares como composta por três dimensões: capacidade de planeamento, capacidade de controlo, e capacidade de resolução de problemas. A pressão de cargos inclui quatro dimensões: conflito de cargos, ambiguidade de cargos, sobrecarga de cargos e lacuna de cargos. Desenvolvemos duas estruturas de investigação. O "framework" 1 identifica a formação, incerteza política e liderança como os fatores influenciadores da competência de gestão profissional e da pressão de cargos dos executivos hospitalares. O "framework" 2 identifica a satisfação profissional e o desempenho organizacional como os resultados da competência de gestão profissional e da pressão de cargos dos executivos hospitalares. Foi desenvolvido e revisto um questionário com base na revisão da literatura, entrevistas com executivos hospitalares, pré-teste, e teste piloto. Dos 780 questionários que foram administrados, foram recebidas 343 respostas válidas, representando uma taxa de resposta de 43,9 %. O SPSS versão 26 foi usado para conduzir análises estatísticas descritivas, testes de fiabilidade e validade, e análise de correlação. Foram usadas análises de regressão para testar os "frameworks" e hipóteses. Os resultados sugerem que a formação afeta a pressão de cargos, mas não a competência de gestão profissional. A incerteza política afeta a competência de gestão profissional e a pressão de cargos. A liderança afeta a competência profissional de gestão, mas não a pressão de cargos. A competência profissional de gestão afeta tanto a satisfação no trabalho como o desempenho da organização. A pressão de cargos afeta a satisfação no trabalho, mas não o desempenho da organização. Este estudo tem contribuições teóricas e práticas ao conceptualizar a competência de gestão profissional e a pressão de cargos dos executivos hospitalares chineses, examinando os seus factores influenciadores e os seus resultados, e gerando a Escala de Competência dos executivos hospitalares chineses.

Como uma espécie de "violência fria", o fenómeno da exclusão no local de trabalho (ostracismo) é largamente reportado e torna-se um problema incontornável em enfermagem. Especialmente no contexto da tensão atual entre enfermeiros e pacientes na China e a tendência de sadía dos enfermeiros, a relação entre o ostracismo no trabalho, a relação entre enfermeiro e paciente e a intenção de sadía merece mais investigação. Com base na teoria da regulação emocional e na teoria da conservação de recursos, este estudo estabelece um modelo para medir as principais variáveis. O método de pesquisa incluiu medidas repetidas com um intervalo de tempo numa recolha de dados junto de enfermeiros de um hospital público na China. Por via de um modelo de equações estruturais analisámos a relação entre o ostracismo no trabalho e a intenção de sadía voluntária do local de trabalho examinando o papel do trabalho emocional (representação superficial e ação profunda) bem como do relacionamento enfermeiro-paciente. Os resultados apoiam a relação entre o ostracismo no trabalho, a ação profunda, a representação superficial, a relação enfermeiro-paciente e a intenção de sadía voluntária estabelecidas no modelo hipotético. Nomeadamente, que: 1) o ostracismo no trabalho tem uma correlação positiva entre a representação superficial e a ação profunda. 2) existe uma correlação negativa entre a representação superficial e a relação enfermeiro-paciente, mas a relação entre a ação profunda e a relação enfermeiro-paciente não é significativa. 3) existe uma correlação negativa direta entre a relação enfermeiro-paciente e a intenção de sadía voluntária. Em suma, a representação superficial desempenha um papel enquanto estratégia de regulação emocional, funcionando como mediador no ostracismo no trabalho e na relação enfermeiro-paciente, tendo o relacionamento enfermeiro-paciente um impacto direto na intenção de sadía voluntária. Esta investigação contribui primeiro, pela introdução do trabalho emocional como um estudo do processo de ostracismo no trabalho e a relação enfermeiro-paciente no local de trabalho. Em segundo lugar, fornece apoio empríico para o estudo da relação entre o ostracismo no trabalho e a intenção de sadía voluntária no âmbito da enfermagem num contexto pouco estudado – o hospitalar público chinês.
As a sort of "cold violence", workplace ostracism is widely reported and becomes a non-ignorable problem among nursing professionals. In the context of tense nurse-patient relationship and high turnover intention of nurses in China, there is a need to understand the relationship between workplace ostracism, nurse-patient relationship, and turnover intention. Drawing on emotional regulation (surface acting, deep acting) and conservation of resources theory, this study develops a hypothesized model to examine the major study variables. Employing a time-lagged survey design, participants from one large public hospital in China completed a survey at two points. Structural equation modeling was used to test the relationship between workplace ostracism and turnover intention via emotional labor (surface acting vs deep acting) and nurse-patient relationship. Findings provided support for the hypothesized model. Specifically, 1) the path from workplace ostracism to surface acting shows a significant positive coefficient, just as well as the path to deep acting; 2) while the path from surface acting to nurse-patient relationship shows a significant coefficient, there is an absence of relation between deep acting and nurse-patient relationship; 3) nurse-patient relationship had a significant negative direct effect on turnover intention. Overall, the results suggest that only surface acting as an emotional regulation strategy mediates the negative relationship between workplace ostracism and nurse-patient relationship, which negatively influence turnover intention. Our study contributes to the literature in the following ways. First of all, this study introduces emotional labor in the process of workplace ostracism and its consequences. Second, this study narrows our knowledge gap about the path between workplace ostracism and turnover intention with a nurse sample in an under-researched setting - Chinese public hospital

The study of Supply Chain Management has been recently gaining interest in academia literature (Ayaviri & Saucedo, 2017). Organisations face an ever more elaborate environment, that is continuously shifting, rising supply chain risks, thus making companies vulnerable to disruptions in the supply chain (Munir et al., 2020). The goal of this dissertation is to understand the association between the perception of external risk factors in the supply chain, delays in deliveries and delays in the reception of materials from suppliers. The data used in this research originated from a scientific database providing evidence from 145 transforming companies of multiple industry sectors, based in two countries: Portugal and Norway. A quantitative study was conducted, resorting to the statistical analysis software tool IBM SPSS Statistics (version 27). The findings of this study suggest that the external risk in the supply chain is perceived differently in Portugal and Norway, under the scope of the sample used. Overall, the correlation coefficients measured for firms in Norway are relatively lower than those regarding Portuguese firms - the companies present in Portugal have demonstrated a higher propensity to perceive external micro risks. In both nations, there were no significant variations in the analysis of the link between delays in receivements and delays in shipments, and the results suggested no significant correlation among the two; this may indicate that the firms in the scope of the sample used have common perceptions of their capabilities to overcome potential upstream delays and avoid causing delays in shipments to their clients.
O estudo da Gestão da Cadeia de Abastecimento tem, recentemente, despertado grande interesse na literatura académica (Ayaviri e Saucedo, 2017). As empresas enfrentam um meio envolvente que continuamente sofre transformações, incrementando os riscos da cadeia de abastecimento, traduzindo-se numa maior vulnerabilidade às disrupções. (Munir et al., 2020). O objetivo desta dissertação é estudar a associação entre a perceção de fatores de risco externos na cadeia de abastecimento, atrasos nas entregas a clientes e atrasos na receção de matérias de fornecedores. Os dados utilizados nesta pesquisa tiveram origem numa base de dados científica, contendo informação sobre 145 empresas de variados setores, presentes em dois países: Portugal e Noruega. Foi conduzido um estudo quantitativo, recorrendo ao software de análise estatística IBM SPSS Statistics (versão 27). Os resultados deste estudo sugerem diferenças entre países na perceção do risco externo na cadeia de abastecimento, no âmbito da amostra considerada. No geral, os coeficientes de correlação calculados para as empresas Norueguesas são relativamente inferiores do que aqueles relacionados com empresas Portuguesas – as firmas em Portugal demonstraram uma maior propensão na perceção de micro riscos externos. Em ambos os países, não foi verificada uma variação significativa na análise da correlação entre atrasos nos recebimentos e atrasos nos envios, sugerindo a não existência de uma relação significativa entre ambos; este facto poderá indicar que as empresas que constituem a amostra têm uma perceção semelhante nas suas capacidades para ultrapassar potenciais atrasos a montante e evitar que estes se relacionem com atrasos em envios para os seus clientes.

O objetivo desta investigação é contribuir para o conhecimento do fenómeno da construção da identidade profissional, especificamente, no contexto da Polícia de Segurança Pública (PSP), em Portugal. Para atingirmos o objetivo proposto, concebemos três estudos interdependentes. O primeiro estudo identificou os motivos da escolha da profissão de polícia e a natureza e organização cognitiva dos candidatos recém-admitidos, através da construção do mapa cognitivo onde se desvenda o padrão de valores e crenças associados a essa escolha, em que foi protagonista a metodologia utilizada, proposta por Bagozzi, Leone e Bergami (2003). Este estudo deu ainda a conhecer em que medida os motivos e, respetivas, ligações influenciam três outcomes relevantes: a satisfação no trabalho, a implicação afetiva e a força da identidade profissional. Os resultados demonstraram que os indivíduos ingressaram na PSP, principalmente, por motivos de natureza extrínseca. Revelaram-se ainda significativos, motivos relacionados com a vocação, a paixão e a utilidade pública desta profissão, na explicação do processo de construção da identidade profissional de polícia. O segundo estudo, de natureza longitudinal, captou a essência das transformações que se vão desenvolvendo e enraizando, ao longo do tempo, no contacto com a profissão. Os novos polícias utilizam, essencialmente, estratégias de enriquecimento e amparo para o desenvolvimento e fortalecimento da identificação com a profissão, resultado alinhado com o trabalho de Pratt, Rockmann e Kaufmann (2006), relativo à concomitância entre os ciclos de aprendizagem do trabalho e os ciclos de aprendizagem da identidade profissional. No terceiro estudo desenvolvemos e testamos um modelo dos fatores antecedentes da força da identidade profissional, através da análise da natureza da relação que se estabalece entre as variáveis que se afiguram relevantes no processo de construção desta identidade, nos novos polícias. Para tal, foi necessário um estudo prévio para a conceção de um instrumento de medida das dinâmicas associadas ao processo de construção da identidade profissional de polícia – a CIPP, que pode ser utilizado em contexto académico e profissional.
The aim of this research is to contribute to the knowledge of the phenomenon of the construction of professional identity, specifically, in the context of the Public Security Police (PSP), in Portugal. To achieve the objetive, we have designed three interdependent studies. The first study identified the reasons for choosing the profession of police and the nature and cognitive organization of newly admitted applicants, by building the cognitive map which reveals the pattern of values and beliefs associated with the choice, where was the protagonist the methodology used from Bagozzi, Leone e Bergami (2003). This study has yet to know to what extent the reasons and their three relevant links influence outcomes: the job satisfaction, affective involvement and the strength of professional identity. The results showed that individuals joined the PSP mainly for extrinsic reasons. Proved to be significant, the vocation, the passion and the public utility of this profession, in explanation the process of police professional identity construction. The second study of longitudinal nature captured the essence of the transformations that develop and tak root, over time, in contact with the profession. Those revealed that the new cops use essentially enrichment strategies and support for development and strengthening of the identification with the profession, result in line with the work of Pratt, Rockmann and Kaufmann (2006) concerning the concomitance between the learning cycles work and learning cycles of professional identity. The third study developed and tested a model of background factors of strength of professional identity, through the study of the nature of the relationship between the variables that appear relevant in the process of construction of professional identity of new cops. To this end, it was necessary a previous study for the design of a measuring instrument of the dynamics associated with the process of construction of professional police identity – the CIPP, which can be used in academic and professional context.

Organizations are currently facing a new work paradigm through global competition, restructuring, fast technological changes and restricted resources in which the constant change and adaptation has become a very important point (Hall, 1996; Dominguez & Hager, 2013). Therefore, not only the conceptualization of careers was transformed but also the mentoring literature has matured (Sullivan, 1999; Higgins & Kram, 2001). The new organizational environment is steadily gaining more and more importance, being the protean and the boundaryless considered as two popular career attitudes (Briscoe, Hall, & DeMuth, 2006). This cross-sectional study approaches how career attitudes impact developmental relationships and mentoring functions - career support, psychosocial support and role modeling. The data for this study was obtained through an online survey with a sample of 207 working professionals from different organizations and sectors. Overall, results did not verify the hypothesis proposed. However, a significant result revealed that individuals who have a boundaryless career attitude perceive to receive less career support. Thus, we discuss the implications of the findings for both theory and practice.
Atualmente, as organizações encontram-se a lidar com um novo paradigma em contexto de trabalho através da concorrência global, restruturação, rápidas e constantes mudanças tecnológicas, e recursos limitados, pelo que a necessidade de constante mudança e adaptação se tem tornado um fator cada vez mais importante para as organizações (Hall, 1996; Dominguez & Hager, 2013). Desta forma, não só a conceptualização das carreiras se tem transformado, como também a literatura sobre o mentoring se tem consolidado (Sullivan, 1999; Higgins & Kram, 2001). O novo clima organizacional tem ganho constante importância pelo que as carreiras proteana e sem fronteiras têm vindo a ser consideradas como as atitudes de carreira mais estudadas (Briscoe, Hall, & DeMuth, 2006). Este estudo transversal aborda a forma como as atitudes de carreira podem ter impacto nas relações de desenvolvimento e nas funções do mentoring – suporte de carreira, suporte psicossocial e modelação de função. Os dados para o estudo foram obtidos através de um questionário online com uma amostra de 207 profissionais de diferentes organizações e sectores de atividade. Em geral, os resultados não verificaram as hipóteses propostas, no entanto, um resultado significativo revelou que indivíduos que têm uma atitude de carreira sem fronteiras consideram receber menos suporte de carreira. São discutidas as implicações dos resultados do estudo para a teoria e para a prática.

Ao longo dos últimos anos, o setor da Economia Social tem reforçado a sua presença devido à importância que assume na resolução de diferentes problemas. No entanto, os recursos são escassos pelo que importa dotar as Organizações Sem Fins Lucrativos (OSFL) com ferramentas que permitam a gestão dos recursos, que meçam o impacto na sociedade e que avaliem o desempenho. Por esta razão, o objetivo primordial deste trabalho é a conceção de um sistema de avaliação da performance e gestão estratégica, do tipo Balanced Scorecard (BSC), para a Aproximar, Cooperativa de Solidariedade Social – que desenvolve programas e iniciativas com o propósito de capacitar organizações e comunidades a responderem de forma sustentável a desafios e oportunidades. Com o intuito de concretizar o objetivo definido, recorreu-se à metodologia qualitativa e ao método de investigação estudo de caso com abordagem intervencionista por permitir reunir informação teórica relevante e colocá-la em prática. Com efeito, na conceção do BSC foi necessário definir os seguintes elementos: missão, visão e valores; stakeholders chave; perspetivas da performance; objetivos estratégicos por perspetiva; mapa estratégico; indicadores, fórmulas de cálculo e metas; e iniciativas. Este projeto demonstra que a metodologia do BSC, quando adaptada, pode ser aplicada a OSFL, designadamente, através do ajustamento das perspetivas da performance. Numa perspetiva prática, espera-se que este trabalho traga benefícios ao processo de gestão da Aproximar, nomeadamente, na sistematização dos elementos estratégicos e da informação de gestão, na tomada de decisão, na implementação da sua estratégia e na comunicação com os múltiplos stakeholders.
Over the past few years, the social economy sector has reinforced its presence due to its importance in solving different problems. However, resources are scarce, meaning that nonprofit organisations should have access to tools for resources management, impact measurement and performance evaluation. For this reason, the main objective of this paper is to create a performance evaluation and strategic management system, a Balanced Scorecard (BSC) system, for Aproximar, Cooperativa de Solidariedade Social – which develops programs and initiatives to enable organisations and communities to respond sustainably to challenges and opportunities. In order to achieve this, qualitative methodology and case study with interventionist research were used for allowing to gather the most relevant theoretical information and put it into practice. During the BSC design, it was necessary to define the following elements: mission, vision and values; key stakeholders; performance perspectives; strategic objectives by perspective; strategic map; measures, calculation formula and targets; and initiatives. This project demonstrates that the BSC methodology, once adapted, can be applied to nonprofit organisations, specifically, through the adjustment of performance perspectives. From a practical perspective, it is expected that this work will bring benefits to Aproximar’s management process, namely, in strategic element systemization and management information, decision-making, strategy implementation and in communication with multiple stakeholders.

This study aims to produce an analysis of the universe of associates belonging to the Portuguese Association of Family Firms. The goal is not only to characterize them, but also to establish comparisons between them and the Portuguese macroeconomical scenario. The beginning of this study is an introduction to the main topics surrounding the scope of family businesses that are currently being investigated in the academia. In order to complete the framing of the subject and the produced analysis, a summary of what has been debated on this topic was made, emphasizing the concerns, challenges and tendencies that this type of companies has felt. The confrontation between these topics and the results obtained will be the target of the final discussion. It should be noted that the results and analyzes produced were based on data from 464 companies. That data was collected with the goal of producing indicators capable of allowing a descriptive analysis of the firms and also the macroeconomic impact they have on a national level. In order to comply with the goals of the study, the indicators generated were produced to provide an image that characterizes the sectors of activity as well as the legal form, geographical location, size and performance for the firms in study. The data covers the time period that goes from 2010 to 2016. Finally, in terms of macroeconomic impact, the analysis carried by this study focus on topics such as Corporate Income Tax, Personnel Costs and Gross Domestic Product.
Com este estudo pretende-se realizar uma análise ao universo de associados da Associação das Empresas Familiares de forma a caracterizá-los e estabelecer algumas comparações com o panorama nacional português. No entanto, surge como principal objetivo do estudo, a elaboração de alguns indicadores que ajudem a revelar o impacto que este universo tem no contexto nacional. A abordagem inicial ao tema é iniciada com uma análise aos principais temas em debate no universo académico e de investigação relativamente à temática das empresas familiares e do crescente interesse no estudo da mesma. De forma a completar o enquadramento do tema e as análises produzidas, foi feita uma recolha daquilo que vem sendo debatido, dando enfase ás preocupações, desafios e tendências que este tipo de empresas tem sentido. O confronto entre esses tópicos e os resultados obtidos será o grande alvo de discussão final. Importa referir que os resultados e análises produzidas foram construídas com base em dados de 464 empresas com o objetivo de produzir indicadores que permitissem obter uma análise descritiva mas também de impacto macroeconómico. Assim, foram apresentados valores referentes aos anos de 2010 até 2016, que permitissem obter uma imagem caracterizadora dos sectores de atividade, forma jurídica, localização geográfica, dimensão e performance, das empresas em estudo. A nível do impacto macroeconómico as análises visam tópicos como o Imposto sobre o Rendimento das Pessoas Coletivas, Custos com Pessoal e o Produto Interno Bruto.

Adquirir vantagem competitiva e potenciar os resultados organizacionais são alguns dos principais objetivos das empresas atualmente. A gestão estratégica do capital humano, numa altura em que o conhecimento especializado é cada vez mais relevante, é uma necessidade das organizações e, por isso, esta abordagem tem vindo a ganhar particular importância no âmbito académico. Aliada a esta mudança de paradigma está a realidade das empresas de consultoria, cuja rotatividade dos recursos humanos é elevada. Tendo em conta estas tendências, o objetivo inicial deste trabalho é compreender a relação entre as Práticas de Gestão de Recursos Humanos (GRH) de alta performance e a Intenção de Turnover e, posteriormente, averiguar se o Compromisso Afetivo e a Satisfação no Trabalho explicam esta relação. Por fim, pretende-se analisar a influência do Compromisso de Carreira nestas relações. Para investigar o modelo proposto foi divulgado um inquérito online a 299 consultores de diversas áreas. Os resultados demonstraram que a perceção das Práticas de GRH de alta performance estão negativamente relacionadas com a Intenção de Turnover, sendo esta relação mediada pelo Compromisso Afetivo e Satisfação no Trabalho. Concluiu-se também que o Compromisso de Carreira não condiciona as relações propostas. De facto, torna-se fulcral para as empresas a atração e retenção do seu talento, através de práticas de recursos humanos que potenciam a satisfação, o envolvimento e o desenvolvimento de competências dos seus trabalhadores. Este estudo reforça a necessidade de um alinhamento dos recursos humanos com a estratégia da empresa e o aumento do conhecimento nestas áreas.
Nowadays, to take competitive advantage and to increase organizational performance are some of the main goals of the companies. Human capital strategic management, at a time when expert knowledge is increasingly relevant, is a must for all organizations, and therefore, this approach has been gaining importance in the academic field. Allied to this change in paradigm is the reality of consulting firms, which presents a high human resources’ turnover rate. Given these trends, the main goal of this thesis is to understand the relationship between high-performance human resources management (HRM) practices and turnover intention, and afterwards, analyze if affective commitment and job satisfaction could explain this relation. Finally, it is also intended to analyze the influence of the career commitment in these relationships. To analyze the proposed model, an online questionnaire was distributed to 299 consultants from diverse backgrounds. The results show that the perceptions of high-performance HRM practices are negatively associated with the turnover intention, and this relationship is mediated by affective commitment and job satisfaction. It was also concluded that career commitment does not influence the proposed relationships. In fact, it becomes fundamental to companies the attraction and retention of their talent, through human resources practices that increase employees’ satisfaction, involvement and skills development. This study reinforces the need to align organizations’ human resources with its strategy and to increase knowledge in these areas.

This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.