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1

1924-l975, Serling Rod, and McHargue Dove ill, eds. The twilight zone: The big, tall wish / by Rod Serling ; adapted by Mark Kneece ; illustrated by Dove McHargue. Walker & Co., 2009.

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Ludlam, Charles. Medea: A tragedy : freely adapted from the play by Euripides. S. French, 1988.

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Cernison, Matteo. Social Media Activism. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462980068.

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This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.
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Roger, Lewis. How to find and adapt materials and select media. Scottish Training and Support Unit, 1986.

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Ludlam, Charles. The Ridiculous Theatrical Company presents Medea: A tragedy : freely adapted from the play by Euripides. S. French, 1988.

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París, Marta Elgul de. Manual de literatura correntina: Adaptado para el conocimiento de las letras correntinas a nivel de la enseñanza media y superior. 2nd ed. Ediciones AGON, 1985.

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Ortega, Iris Mercedes Ferrer. El beneficio de libertad provisional bajo fianza: Como medida alternativa de las detenciones preventivas, adaptado al Nuevo código orgánico procesal penal. Editorial Buchibocoa, 1998.

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Maugeri, Giuseppe. L’insegnamento dell’italiano a stranieri Alcune coordinate di riferimento per gli anni Venti. Fondazione Università Ca’ Foscari, 2021. http://dx.doi.org/10.30687/978-88-6969-523-0.

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This book develops the theme of teaching Italian abroad, starting from the awareness of the motivations for foreign students to study the Italian language and the different methodological procedures in order to teach it.For this purpose, the book focuses on the problems concerning the training of teachers of Italian to foreigners and on the many aspects of teaching Italian in order to propose both a methodological reflection on the edulinguistic project and educational solutions aimed at improving the quality of the students’ learning.Part 1The first part focuses on edulinguistic teaching vision for the learning of the Italian language as a foreign language based upon the principles of the Humanistic Approach.1. Teaching Italian Language Abroad: Institutional Language Policy and StrategiesThis chapter focuses on the situation of Italian foreign language teaching in the world. It also describes the linguistic policy for the promotion of Italian languages abroad adopted by the Italian Ministry of Foreign Affairs and the results obtained as the number of students involved in the different geographic areas.2. Teaching Trainer Courses as a Key Factor to Improve the Quality of Teaching Italian AbroadIn this chapter teaching trainer courses for Italian language teachers are considered as a part of a strategy to increase the students’ motivations and the learning process.3. Students as a Customer vs Students as a PersonLinguistic education and the Humanistic Approach aim to develop the students’ potential and create an autonomous language personality. Therefore, in this chapter, we outline a teaching perspective that considers the student as a person at the centre of teaching and learning Italian process.Part 2In the second part teaching methodologies to improve the quality of teaching and learning Italian language to foreigners are described.4. Effective Cooperative Learning Strategies to Teach Italian as a Foreign LanguageExamples of cooperative learning are given to illustrate how the following teaching methodology is possible in teaching Italian language even if it demands strong research and clear guidance for educators.5. How to Teach Italian Grammar to ForeignersThis chapter examines the existing research about using a deductive form of teaching grammar versus using an inductive form of teaching it.6. Teaching Italian Through Literature, Movies and CartoonsIn this chapter, different media and sources to teach Italian are examined. Using both classic and digital tools, students can explore the Italian language and culture from different points of view, developing a strategy to revisit thinking and to collaborate with others during the reading of classic texts or reading a cartoon.7. Humanistic Testing and Assessment for Italian as a Foreign LanguageFrom a Humanistic point of view, in this chapter, testing and assessment are considered as potential and relevant instruments to measure the progress and performance of individual students of Italian language.8. How to Plan and Use an Environment to Teach Italian to ForeignersThis chapter focuses on learning space to teach Italian to foreigners. The main aim is to provide practical advice and support to the teachers of Italian language schools that are going to explore how to develop and adapt learning spaces to the teaching activities and the students’ needs.
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Drawing Lab Art Pack: A Fun, Creative Exercise Book & Sketchpad - Adapted from the Best-Selling Book Drawing Lab for Mixed-Media Artists. Quarto Publishing Group USA, 2016.

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Wong, Wendy Siuyi. The History of Hong Kong Comics in Film Adaptations. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.22.

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Chapter 22 traces the history of film adaptions of Hong Kong comics, locally known as manhua, from the late 1940s to the present, from Kiddy Cheung (adapted as The Kid) to McMug Comics (adapted as the McDull film series). Through the examination of selected comics-to-film titles, it examines various stages in the transformation of Hong Kong society and culture. It finds in the successful integration of both media an outstanding example of Hong Kong’s resourcefulness in representing its identity and a rich legacy in Asian popular culture. The essay seeks to preserve the history of two culturally marginalized media currently struggling to maintain their market share and in danger of being forgotten. It includes a filmography listing the publishing dates of the original manhua titles and the theatrical run dates of the adapted film titles.
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Dynamic Media Writing: Adapt and Connect. CQ Press, 2015.

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Tenhunen, Sirpa. Theorizing Phone Use Contexts and Mediation. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190630270.003.0002.

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Chapter 2 develops a theoretical framework to understand the appropriation of mobile telephony in Janta as myriad fluctuating contexts, networks, and spheres of life extending outside the village. This chapter presents the book’s theoretical contribution to debates on social change and new media use, drawing from the following paradigms and concepts: domestication, polymedia, remediation, and mediatization/mediation. The book and the domestication paradigm share an interest in exploring how technology is adapted to everyday life and how it contributes to changes in everyday life through negotiation and social interaction. Different from the domestication approach, mobile phone use is explored in various contexts and in relation to face-to-face communicative contexts. Unlike studies utilizing the polymedia concept and mediatization scholarship, the book explores an environment where media use remains tangential because of economic and social barriers. The analytical framework highlights the relationships between mobile phone–mediated conversations and other speech contexts and media.
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Clüver, Claus. Ekphrasis and Adaptation. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.26.

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In discussing word-and-image interactions, ekphrasis and adaptation are frequently cited as major instances of intermedial transposition. Ekphrasis, redefined as “the verbal representation of real or fictive configurations composed in a non-kinetic visual medium,” can occur in literary and non-literary texts and represent two- and three-dimensional images. Some ekphrastic texts can be read as fully developed intermedial translations; others may render readers’ encounters with visual images that the text does not actually transpose at all. Ekphrasis is a descriptive monomedial mode of intermedial reference. In contrast, adaptations incorporate transmedial elements of the source texts transposed into a new medium. Verbal texts are most frequently adapted to plurimedial media, but also to such mixed-media forms as the comic book. Novelizations of films or videogames exemplify adaptation to the verbal medium. More common is the adaptation to literary texts of structural devices employed in other media, as in the musicalization of fiction.
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Hollyfield, Jerod Ra'Del. Framing Empire. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474429948.001.0001.

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This book examines postcolonial filmmakers adapting Victorian literature in Hollywood to contend with both the legacy of British imperialism and the influence of globalized media entities. Since decolonization, postcolonial writers and filmmakers have re-appropriated and adapted texts of the Victorian era as a way to 'write back' to the imperial centre. At the same time, the rise of international co-productions and multinational media corporations have called into question the effectiveness of postcolonial rewritings of canonical texts as a resistance strategy. With case studies of films like Gunga Din, Dracula 2000, The Portrait of a Lady, Vanity Fair and Slumdog Millionaire, this book argues that many postcolonial filmmakers have extended resistance beyond revisionary adaptation, opting to interrogate Hollywood's genre conventions and production methods to address how globalization has affected and continues to influence their homelands.
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Canevaro, Mirko, and Benjamin Gray. Introduction. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198748472.003.0001.

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This chapter introduces the main themes and questions of the volume. It discusses the complex processes through which Hellenistic Greeks engaged with Classical Athenian political models. The cultural authority of Classical Athenian literature and philosophy in the Hellenistic world added urgency to Hellenistic debates concerning the connection between politics, education, and cultural flourishing. It is necessary to study a wide range of Hellenistic evidence in order to examine through what media and in what contexts Hellenistic Greeks embraced, adapted, or rejected Classical Athenian political ideals and models. This introduction also explains the structure of the book, with short summaries of the individual chapters and their place within the whole volume.
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Alonso, Paul. Satiric TV in the Americas. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190636500.001.0001.

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In the post-truth era, postmodern satiric media have emerged as prominent critical voices playing an unprecedented role at the heart of public debate, filling the gaps left not only by traditional media but also by weak social institutions and discredited political elites. Satiric TV in the Americas analyzes some of the most representative and influential satiric TV shows on the continent (focusing on cases in Argentina, Peru, Ecuador, Mexico, Chile, and the United States) in order to understand their critical role in challenging the status quo, traditional journalism, and the prevalent local media culture. It illuminates the phenomenon of satire as resistance and negotiation in public discourse, the role of entertainment media as a site where sociopolitical tensions are played out, and the changing notions of journalism in today’s democratic societies. Introducing the notion of “critical metatainment”—a postmodern, carnivalesque result of and a transgressive, self-referential reaction to the process of tabloidization and the cult of celebrity in the media spectacle era—Satiric TV in the Americas is the first book to map, contextualize, and analyze relevant cases to understand the relation between political information, social and cultural dissent, critical humor, and entertainment in the region. Evaluating contemporary satiric media as distinctively postmodern, multilayered, and complex discursive objects that emerge from the collapse of modernity and its arbitrary dichotomies, Satiric TV in the Americas also shows that, as satiric formats travel to a particular national context, they are appropriated in different ways and adapted to local circumstances, thus having distinctive implications.
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Scodari, Christine. Alternate Roots. University Press of Mississippi, 2018. http://dx.doi.org/10.14325/mississippi/9781496817785.001.0001.

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For over two decades, the media have chronicled escalating participation in family history prompted by, among other things, the aging of Baby Boomers and Generation Xers, the growing availability of digital genealogy sites and archives, and a burgeoning interest in racial and ethnic history and culture of the sort inspired by the airing of the historical drama miniseries Roots forty years ago. Alternate Roots is the first book to critically address a wide array of media-related institutions, texts, technologies, and practices of family history readily encountered in the new millennium, including genealogy-themed television series, books, documentaries, websites, family photos and civil records, social media interactions, genealogical institutions, “roots” tourism, and genetic ancestry testing services capitalizing on the 2003 mapping of the human genome. These objects of inquiry present unique and pressing issues for critical investigation in terms of economic and privacy concerns as well as ethnicity, race, and hybrid identities. Judiciously interweaving her own genealogical journey involving ethnic, racial, classed, and gendered identities pertinent to her southern Italian and Italian American family history throughout the multifaceted examination of critical objects, Christine Scodari unearths pivot points of thought and action in the performance and representation of family history that can be adapted by others and facilitated by digital media. This alternate roots strategy, an expansive approach to family history, enables practitioners to venture beyond genetic definitions of kinship, their own ancestral history, and the struggles of those sharing their affiliations, and to interrogate genealogical media and related commodities and activities accordingly.
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Lawson-Peebles, Robert. The Beggar’s Legacy. Edited by Robert Gordon and Olaf Jubin. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199988747.013.24.

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This chapter traces the impact of the 1920 revival of The Beggar’s Opera on a wide variety of texts, ranging from Brecht and Weill’s Die Dreigroschenoper and Ayckbourn’s A Chorus of Disapproval, to BBC dramas of ordinary life, the early productions of Theatre Workshop, Charles Parker’s radio ballads, Osborne’s The Entertainer, and some television plays of Alan Plater and Dennis Potter. It suggests that Gay’s ballad opera, rooted in folk song, provided a model of articulated dramaturgy that raised questions about the nature of authenticity, and that could be adapted by differing media to disintegrate the conventional form of the musical. This open structure responded to the purposes of cultural politics, in particular the needs of a provincial, and sometimes working-class, aesthetic.
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Mediatization of Public Services: How Organizations Adapt to News Media. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2012.

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Schillemans, Thomas. Mediatization of Public Services: How Organizations Adapt to News Media. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2012.

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Schillemans, Thomas. Mediatization of Public Services: How Organizations Adapt to News Media. Lang Publishing, Incorporated, Peter, 2012.

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Comfort, John W. Practice of Medicine on Thomsonian Principles ... and a Materia Medica, Adapted to the Work. HardPress, 2020.

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Hutcheon, Linda, and Michael Hutcheon. Adaptation and Opera. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.17.

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The tried and tested, not the new and original, became the norm early in the over-400-year history of opera, the Ur-adaptive art: because opera is a costly art form to produce, misjudging one’s audience can be disastrous. This may explain the persistence of a version of that familiar, limiting fidelity theory that has gone out of fashion in recent years in other areas. Since the Romantic period, opera’s tradition of Werktreue has demanded authenticity in realizing the operatic work authenticated by tradition. This has made the critical acceptance of adaptations of opera to film, for instance, a challenge. This essay theorizes not only adaptation into opera but also the adaptation of operas to both old and new media. The first, opera as adaptation, is especially complex, for it involves a series of stages: adapted text to libretto; libretto set to musical score; both libretto and score put on stage.
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Edwards, Nancy C., Barbara L. Riley, and Cameron D. Willis. Scaling-Up Cancer Control Innovations. Edited by David A. Chambers, Wynne E. Norton, and Cynthia A. Vinson. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780190647421.003.0035.

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This chapter examines characteristics of and approaches to scaling-up innovations and programs, with illustrations from the field of cancer control. It summarizes definitions of scale-up, emphasizing the introduction of innovations with demonstrated effectiveness and the aims of scale-up: improving coverage and equitable access to the innovation(s) and its intended benefits. The chapter proposes a typology to help guide scaling-up activities. The typology includes five dimensions: the object of scale-up, how this object may be adapted, horizontal and vertical directions for scale-up, linear and nonlinear pathways for scale-up, and factors influencing scale-up. Featuring examples of tobacco control and human papillomavirus vaccination, the typology is applied and key scaling-up actions are described, including media campaigns, engaging key stakeholders, mobilizing political support, and investing in a monitoring and evaluation system. Systemic challenges to scale-up are discussed. Future priorities for research on scaling up cancer control initiatives are proposed.
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Bolt, Neville. The Violent Image. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780197511671.001.0001.

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Fast-moving, self- propelled 'violent images' have radically changed the nature of insurgency in the modern world. Global media have revolutionized the way ideas, messages and images are disseminated, and the speed with which they travel. First satellite TV, then laptops and the Internet, and now mobile phones and social media have transformed the way we communicate, collapsing time and distance. Rebels who hope to overthrow states or to build transnational, ideological communities, have adopted these dynamic technologies. But they have also learned the key lesson: in a visual world, the power of the image has supplanted that of the written world. Neville Bolt investigates how today's revolutionaries have rejuvenated the nineteenth century 'Propaganda of the Deed' so that terrorism no longer simply goads states into overreacting, thereby losing legitimacy. The deed has become a tool to highlight the underlying grievances of communities. Pictures of 9/11, 7/1, and Abu Ghraib are today's weapon of choice. The Violent Image explores what happens in the 'moment of shock'; how emotive pictures attach to messages, causing populations to rise up in anger. From the Fenians to the Taliban to the Arab Spring we learn how insurgents have adapted the way they use violence to tell stories and effect social change. In the 'war of ideas', the new revolutionaries aim to set in motion surges of support that spread virally through global networks at such speed that states can no longer defend their own strategic narratives. Have we now reached the point where insurgents and populations are driving images and ideas so fast, that a new era of revolutionary politics is already upon us?
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Hand, Richard. Radio Adaptation. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.19.

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Radio, older than television but newer than cinema, has had to fight for acknowledgment of its power as an autonomous medium rather than a blind version of these other media. Yet it is in some ways more interesting for adapters than either of them because it encourages audiences to visualize scenes and spectacles that producers do not have to stage visually, empowering audiences to become more active even as it keeps down production costs. From its earliest days, radio depended on adaptations of earlier novels, stories, poems, plays, and movies. This adaptive impulse survives in contemporary podcasts, torrents, and audio streamed online, all of them relying on audiences whose experiences with other media make them co-creators of the experiences radio offers.
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Wallace, Aurora. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037344.003.0007.

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This concluding chapter shows how the recent building programs of the New York Times, the Hearst Corporation, and Time Warner demonstrate the importance of corporate image-making through architecture that was established in the news business in the 1870s. These buildings stress transparency and an abiding faith in new technology, and invite the audience once again to participate in the spectacle of media production and consumption. Demographic shifts in readership and the digitization of news have led these large corporations to meet an uncertain future with consolidated real estate holdings in buildings designed to adapt to new media, convergence, and user-created content using a century-old template.
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Sturdy, Andrew, Stefan Heusinkveld, Trish Reay, and David Strang, eds. The Oxford Handbook of Management Ideas. Oxford University Press, 2019. http://dx.doi.org/10.1093/oxfordhb/9780198794219.001.0001.

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Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social responsibility. This Handbook brings together some of the latest research from leading international scholars on how management ideas are produced, promoted, and adapted, and their effects on business and working practices and society at large. Rather than focusing on specific management ideas, this volume explores their key socio-political contexts and channels of dissemination, and is organized around four core overlapping themes. The first section sets out the research field in general, in terms of both an overall system and of different perspectives and research methods. The second section explores the role of different actors and channels of diffusion, including the consumers and producers of management ideas and new media, as well as traditional players in the management ideas field such as consultancies and business schools. The third section focuses on specific features or dynamics of the management ideas system, such as their adoption, evolution, institutionalization, and resurgence, while in the final section, critical and new perspectives on management ideas are examined, highlighting specific socio-political contexts and the possibility of alternative ideas and forms of critique. With a broad range of perspectives represented, this Handbook provides a comprehensive, authoritative, and enduring resource for those studying management, innovation, and organizational change, as well as for those working in the management ideas industry.
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Frisken, Amanda. Graphic News. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252042980.001.0001.

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This book explores sensationalism as it took hold of U.S. media between 1870 and 1900. During this period, print news publishers became adept at translating stories about sex, crime, and violence into emotion-based pictures. Analysis of significant episodes in media history shows how a range of news media producers engaged with the sensational style. As they pioneered the art of visual journalism, news publishers conveyed racial, class, and gender anxieties in a complex dialogue with audiences that established precedents for modern media. Prominent cases – obscenity litigation, anti-Chinese violence, the Ghost Dance, Jim Crow-era lynching, and domestic violence – demonstrate how efforts to maximize the dramatic power of the news transformed everyday reporting and established standards for visual journalism. Commercial newspaper editors exploited sensationalism’ economic benefits, while marginalized groups and social activists experimented with its power to challenge negative stereotyping and mobilize their own constituencies. By the 1890s, a wide range of publications had come to embrace, adapt, and expand the sensational style through news illustration – albeit in different ways for different audiences. The patterns prevalent in entertainment publications infiltrated the commercial dailies, and even low-budget political news sheets: few publications could afford to resist borrowing from the sensational toolkit. As sensationalism increasingly pervaded visual journalism, the very nature of the news changed.
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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt. Currency, 2020.

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Comfort, John W. Practice of Medicine on Thomsonian Principles ...: Containing a Biographical Sketch of Dr. Thomson ... with Practical Directions for Administering the Thomsonian Medicines ... with a Materia Medica Adapted to the Work. HardPress, 2020.

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Amann, Diane Marie. Bill the Blogger. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190272654.003.0028.

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In a final twist on the preceding essays in this volume, ‘Bill the Blogger’ adapts the style of online publishing to review Professor Schabas’s own foray into this emergent form of public discourse. It locates blogging and other new-media developments within the frame of academic and international law teaching and scholarship. The principal focus is on his founding of the ‘PhD studies in human rights’. Its initial post concerned the Charles Taylor trial. Thereafter, Professor Schabas’s constructed content for describing law in action in the many areas of interest to him, including aggression, death penalty, culture, education, genocide, human rights, and international criminal law.
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Hassler-Forest, Dan. Roads Not Taken in Hollywood’s Comic Book Movie Industry. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.23.

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Chapter 23 approaches the phenomenon of the comic book movie as a complex and dynamic adaptation process. While superhero movies and other comics-inspired franchises now dominate the global box office, it is rare that they adapt comic books’ formal features in a meaningful way. By foregrounding three comic book movies that have largely been considered failures, the essay discusses innovative ways of adapting comics to film through a media-archaeological approach to the genre. The films Popeye (1980), Dick Tracy (1990), and Hulk (2002) can be read, each in its own way, as provocative “roads not taken” by the Hollywood film industry.
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McGreavy, Bridie, and David Hart. Sustainability Science and Climate Change Communication. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.563.

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Direct experience, scientific reports, and international media coverage make clear that the breadth, severity, and multiple consequences from climate change are far-reaching and increasing. Like many places globally, the northeastern United States is already experiencing climate change, including one of the world’s highest rates of ocean warming, reduced durations of winter ice cover on lakes, a marked increase in the frequency of extreme precipitation events, and climate-mediated ecological disruptions of invasive species. Given current and projected changes in ecosystems, communities, and economies, it is essential to find ways to anticipate and reduce vulnerabilities to change and, at the same time, promote sustainable economic development and human well-being.The emerging field of sustainability science offers a promising conceptual and analytic framework for accelerating progress towards sustainable development. Sustainability science aims to be use-inspired and to connect basic and applied knowledge with solutions for societal benefit. This approach draws from diverse disciplines, theories, and methods organized around the broad goal of maintaining and improving life support systems, ecosystem health, and human well-being. Partners in New England have been using sustainability science as a framework for stakeholder-engaged, interdisciplinary research that has generated use-inspired knowledge and multiple solutions for more than a decade. Sustainability science has helped produce a landscape-scale approach to wetland conservation; emergency response plans for invasive species that threaten livelihoods and cultures; decision support tools for improved water quality management and public health for beach use and shellfish consumption; and the development of robust partnership networks across disciplines and institutions. Understanding and reducing vulnerability to climate change is a central motivating factor in this portfolio of projects because linking knowledge about social-ecological systems with effective policy action requires a holistic view that addresses complex intersecting stressors.One common theme in these varied efforts is the way that communication fundamentally shapes collaborative research and social, technical, and policy outcomes from sustainability science. Communication as a discipline has, for more than two thousand years, sought to understand how environments and symbols shape human life, forms of social organization, and collective decision making. The result is a body of scholarship and practical techniques that are diverse and well adapted to meet the complexity of contemporary sustainability challenges. The complexity of the issues that sustainability science aspires to solve requires diversity and flexibility to be able to adapt approaches to the specific needs of a situation. Long-term, cross-scale, and multi-institutional sustainability science collaborations show that communication research and practice can help build communities and networks, and advance technical and policy solutions to confront the challenges of climate change and promote sustainability now and in future.
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Voigts, Eckart. Memes and Recombinant Appropriation. Edited by Thomas Leitch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199331000.013.16.

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This essay considers the ways in which new intertextual forms engendered by emerging technologies—mashups, remixes, reboots, samplings, remodelings, transformations—further develop the impulse to adapt and appropriate, and the ways in which they challenge the theory and practice of adaptation and appropriation. It argues that broad notions of adaptation in adaptation studies and the emergence of media protocols are useful for the analysis of recombinant appropriations and adaptations/appropriations in general. It explores the political and aesthetic dimensions of participatory mashups and viewer engagements with, and appropriations of, transmedia franchises, taking a variety of Internet memes and the BBC franchise Sherlock as case studies and focusing on the politically, ethically, and aesthetically transgressive potential of recombinant adaptations.
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Holguin Cedeño, Ilma Verónica, Marcia Idilma Ochoa Palma, Lucia del Roció Mendoza Macías, and Jorge Arturo Villavicencio Yanos. NUTRICIÓN Y CALIDAD DE VIDA. MAWIL, 2018. http://dx.doi.org/10.26820/nutricion-calidad-de-vida.

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Todo ser vivo, destacando el hombre, necesita alimentarse para subsistir. Éste ha ido adquiriendo habilidades para que pudiera mantenerse ante las diferentes adversidades que el medio le proporcionaba. Consiste que él, con el uso racional de su inteligencia, comienza a percatarse de la necesidad de comer, un obligado y verdadero arte, seleccionando y elaborando sus comidas, haciendo uso de las mismas para su supervivencia en el ambiente en que se encontraba. Un hombre más adaptado a las condiciones naturales empieza a distinguir aromas, sabores, olores y logrando más experiencia en el placer de comer, encontrando satisfacción en lo que elabora, incluyendo la necesidad y tiempo de hacerlo. Este proceso fue ganando en complejidad a través de la historia.
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Rudin, April, and Catherine McBreen. The Psychology of Millennials. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190269999.003.0014.

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This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest. At 80 million strong, millennials are poised to leave their footprint on the financial services industry, which will have to adapt if it wants to engage a generation that communicates and invests differently from its forebears. Millennials are identified with unflattering and stereotypical media portrayals, but financial advisors ignore them at their peril. Advisors and service providers can engage this generation, which currently is more apt to conduct its financial and investment affairs, by ignoring the stereotypes. Millennials have a stake in the American Dream and are laying the groundwork for a secure financial future.
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Takahashi, Bruno, and Alejandra Martinez. Climate Change Communication in Peru. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.574.

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Peru is one of the most biodiverse countries on the planet. More than 65% of the country is covered by the Amazon rainforest, and the Andes region is home to more than 70% of the world’s tropical glaciers. This abundance of natural resources also makes the country highly vulnerable to the effects of climate change.The Peruvian government therefore requires the development and implementation of action plans to adapt to the present and future impacts of climate change. At the same time, it requires the development of sound communication strategies that include collaboration with stakeholders such as the media and nongovernmental organizations. Media coverage of climate change can have important implications for policy decision making. This is especially salient in a context of low information availability where media reports play an important role in filling knowledge gaps that in turn can affect the way policies are developed.Climate change, as an environmental and social issue in Peru, is not highly politicized, as it is in countries such as the United States and Australia. There is no major debate about the reality of climate change, the scientific evidence, or the need for political action and technological and policy innovations. This approach is also reflected in the media’s coverage of the issue. Peru’s media tend to focus on climate change mostly during key policy events. Among these major events was the capital city of Lima’s hosting in 2010 of the V meeting of Latin American, Caribbean, and European Union countries, where the main topics of discussion were climate change and poverty. In addition, Lima hosted the COP20, which preceded the Paris meeting in 2015 that led to a major global agreement. The media’s coverage of these events was intense. These were the exceptions: A good proportion of Peru’s newspaper coverage comes from international news wire agencies. Coverage from those sources focuses mostly on mitigation actions, instead of adaptation, which is more relevant to vulnerable countries such as Peru. This coverage is in line with the government’s view of mitigation as a business opportunity. There is, however, a lack of studies that explore, first, the factors that affect this coverage, and, second, the way other mediums such as television or radio cover the issue.Strategic communication by governmental organizations, as well as accurate and fact-based media reporting about climate change, is necessary to better communicate the urgency and magnitude of the problem to the general public, grassroots organizations, industry, and international agencies, among others.
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Duckett, Victoria. Hamlet. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039669.003.0003.

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This chapter examines Sarah Bernhardt's appearance in the 1900 short film Hamlet. Part of Paul Decauville's program for the Phono-Cinéma-Théâtre at the Paris Exposition, Bernhardt's film featured the fencing scene of Hamlet. She had played (and toured) Hamlet successfully on the live stage the previous year. In this way, the film pointed backward just as it pointed forward, to a known theatrical show and to invention, to mechanical mediations that brought with them new ways of presenting and promoting theater. This chapter considers how live musicians, the phonograph, and hand-colored film contributed to Decauville's initiative and hence to Hamlet. It argues that Bernhardt's short film was a calculated response to the new media and to its possible future. Bernhardt did not just adapt her stage work for the screen; she was a savvy businesswoman aware that cinematized theater could attract new audiences to her.
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Greenland, Thomas H. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040115.003.0009.

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This epilogue examines some of the changes that have taken place in the decade-plus since the author conducted his study in 2002, along with their impact on New York City's jazz scene. It begins with a discussion of the terrorist attacks of September 11, 2001; the housing bubble in 2007–2008 and the ensuing global financial crisis; and the continued gentrification of New York neighborhoods. It then considers how the economic recession affected jazz entrepreneurs and looks at the advent of file-sharing and music-streaming technologies as well as digital media such as Facebook, artist websites and blogs, YouTube, Myspace, and Twitter. It also recounts the 2008 election of Barack Obama as the nation's first black president and assesses its implications for jazz communities. It shows that jazz people improvise over “the changes” as they try to adapt to New York's highly variable environment.
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Stjernholm, Simon, and Elisabeth Özdalga, eds. Muslim Preaching in the Middle East and Beyond. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474467476.001.0001.

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Preaching has been central to Muslim communities throughout the centuries. The liturgical Friday sermon, the khuṭba, is a prime example, although other genres that are less commonly known also serve important functions. This book addresses the ways in which Muslims relate various forms of religious oratory to authoritative tradition in twenty-first-century Islamic practice, while striving to adapt to local contexts and the changing circumstances of politics, media and society. This is the first book of its kind to look at homiletics beyond a specific country focus. Taking into consideration the historical developments of Muslim preaching, it offers a collection of thoroughly contextualised case studies of oratory in Turkey, Egypt, Saudi Arabia, Bosnia, Sweden and the USA. The analyses presented show shared emphasis on struggles for legitimacy, efforts to speak authoritatively, as well as discursive opportunities and constraints. The book is structured along four analytical themes: ritual and performance; power and authority; mediation; and identities.
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Marco de monitoreo para la salud universal en las Américas. Pan American Health Organization, 2021. http://dx.doi.org/10.37774/9789275322703.

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La necesidad de transformar los sistemas de salud en la Región de las Américas expone también la necesidad de contar con un marco de referencia regional que permita medir los avances de las políticas orientadas al fortalecimiento de los sistemas de salud y el logro de la salud universal. El Marco de monitoreo para la salud universal en las Américas ha sido elaborado con el objetivo de apoyar el análisis del progreso y el desempeño de las políticas públicas, la generación de evidencia y la toma de decisiones para transformar o fortalecer los sistemas de salud. Asimismo, su finalidad es integrarse en los procesos nacionales de planificación, monitoreo, evaluación y rendición de cuentas del progreso de los Estados Miembros en la puesta en práctica de las medidas recogidas en la resolución CD53.R14. Se espera que la aplicación de este marco contribuya a mejorar las políticas, así como al trabajo colaborativo y al aprendizaje en la Región. El documento ofrece pautas genéricas para que las unidades técnicas de las autoridades nacionales de salud las adapten según su propio contexto y necesidades. Las actividades propuestas podrían implementarse de manera integrada con el trabajo de cooperación técnica de la Organización Panamericana de la Salud y las herramientas conexas desarrolladas a fin de fortalecer las capacidades de monitoreo, evaluación y análisis de los procesos de transformación de los sistemas de salud para avanzar hacia la salud universal en la Región de las Américas.
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Schneider, Florian. China's Digital Nationalism. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190876791.001.0001.

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China’s Digital Nationalism explores online networks and their nationalist discourses in digital China. It asks what happens to national community sentiments when they go digital. Nationalism, in China as much as elsewhere, is today shared through digital information and communication technologies. It is adopted, filtered, transformed, enhanced, and accelerated through digital networks, and it interacts in complicated ways with nationalism ‘on the ground’. Understanding these processes is crucial if we hope to make sense of the social and political complexities that shape the twenty-first century. In China’s Digital Nationalism, Florian Schneider analyses digital China first-hand, by empirically examining what search engines, online encyclopaedias, websites, hyperlink networks, and social media accounts can tell us about the way that different actors construct and manage a crucial topic in contemporary Chinese politics: the protracted historical relationship with neighbouring Japan. Using two cases, the infamous Nanjing Massacre of 1937 and the ongoing disputes over islands in the East China Sea, Schneider shows how various stake-holders in China construct networks and deploy power to shape nationalist discourses for their own ends. These dynamics in an emerging great power, this book argues, provide crucial lessons on how nation states adapt to the shifting terrain of the digital age.
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Ortiz, Steven M. The Sport Marriage. University of Illinois Press, 2020. http://dx.doi.org/10.5622/illinois/9780252043161.001.0001.

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Male professional athletes captivate fans and profoundly influence today’s society as part of the $1.3 trillion global sport industry. Although these athletes’ lives and careers are widely reported, scholarly knowledge about the women who support them—their wives—is extremely limited. Because these women’s voices have historically been stifled, their marriages are shockingly misunderstood. Based on findings from the first and only longitudinal study on the sport marriage, this book corrects the abundance of misinformation reported by all forms of media, dispels undeserved stereotypes, and addresses inaccurate assumptions about the heteronormative sport marriage. It demonstrates how, despite major changes in society and sport since the end of the last century, the fundamental nature of the heteronormative sport marriage has not changed. Sport wives remain isolated and subordinate, even while they make significant contributions to their husbands’ careers. Identifying the sport marriage as a career-dominated marriage, the book allows us into these women’s public and private lives, including their need to conform to unwritten rules and codes, adapt to abundant power and control issues, cope with groupies from all walks of life, and find ways to deal with their oft-justified fears about their husbands’ infidelity. The book shares intimate stories about, and provides rare and unflinching insight into, what it is like to be married to these highly visible men, what it means to be a woman in the male-dominated world of professional sports, and why women remain in a sport marriage at great cost to themselves.
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Directrices para el tratamiento de la infección avanzada por el VIH y el inicio rápido del tratamiento antirretroviral. Organización Panamericana de la Salud, 2018. http://dx.doi.org/10.37774/9789275320426.

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En el 2016, la OMS publicó sus directrices unificadas sobre el uso de los antirretrovirales (ARV) en el tratamiento y la prevención de la infección por el VIH. Como parte de esta revisión, la OMS reconoce que, a medida que se amplíe la escala del tratamiento antirretroviral (TAR) y que los países adopten la política de “tratar a todos”, será necesario diferenciar los servicios de TAR para proporcionar conjuntos de intervenciones de atención de salud adaptados a las personas con infección por el VIH con necesidades clínicas diversas. Con este fin, se definen cuatro grupos de personas: 1) las que acuden por primera vez o regresan en busca de atención presentando una infección avanzada por el VIH; 2) las que acuden por primera vez o regresan en busca de atención encontrándose bien desde el punto de vista clínico; 3) las que se encuentran clínicamente estables mientras siguen el TAR; y 4) las que reciben un esquema de TAR que no está siendo eficaz...El público destinatario de estas directrices está constituido principalmente por directores de programas nacionales del VIH, que son los responsables de adaptar estas nuevas recomendaciones a nivel del país. Las directrices son también pertinentes para los médicos clínicos y otros interesados directos, como las personas con infección por el VIH, organizaciones nacionales de la sociedad civil, asociados para la implementación, organizaciones no gubernamentales y financiadores nacionales e internacionales de los programas del VIH. Versión oficial en español de la obra original en inglés: Guidelines for managing advanced HIV disease and rapid initiation of antiretroviral therapy, July 2017. © World Health Organization 2017. ISBN 978-92-4-155006-2.
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Sepúlveda, Jovanny. Hacia una taxonomía para analizar el crimen económico. CUA Medellín, 2018. http://dx.doi.org/10.52441/ciadcon201806.

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Este libro es producto de los resultados obtenidos en la primera fase terminada del proyecto y línea de investigación denominada: “Análisis y Desarrollo de Indicadores para Medir el Crimen Económico y Responsabilidad Social Empresarial”, el cual ha sido financiado en su tercer periodo de desarrollo por la Corporación Universitaria Americana durante el periodo enero de 2016 y diciembre de 2018. El trabajo investigativo presentado aquí se basa en la experiencia de aproximadamente 6 años de investigaciones documentales y participaciones de los autores como ponentes en varios congresos internacionales en Latinoamérica, específicamente en: Brasil, Colombia, Costa Rica, Cuba, Chile, México y Venezuela. Esto ha permitido intercambiar interesantes puntos de vista con colegas expertos que se relacionan con el tema del crimen económico y la responsabilidad social empresarial, gubernamental y civil. Los antecedentes reflexivos que contiene este libro, se inician en el periodo 2009-2011 con cuatro trabajos presentados por Ibarra Alberto en trabajo conjunto con Echeverri Camilo: 1. Artículo del 2009: “Retrospectiva de la Responsabilidad Social Empresarial a través del Desarrollo del Pensamiento Económico”, Revista Universo Contabil de la Fundación Universitaria de Blumenau, Brasil; 2. La ponencia del 2009: “Correlación entre Información Empresarial y Objetivos Corporativos con base a la Responsabilidad Social Empresarial”, XIV Congreso Internacional de Contaduría, Administración e Informática en la UNAM, México; 3. La ponencia del 2010: “Algunos Fundamentos sobre la Responsabilidad Social en la Empresa Privada considerando el Desarrollo del Pensamiento Económico” , V Reunión Internacional de Gestión y Desarrollo sobre Responsabilidad Social y Emprendimiento, Universidad de Santa Catarina, Florianópolis, Brasil; 4. El artículo del 2011: “Índices para Medir Empresas Sostenibles con base a la Responsabilidad Social Empresarial vs Crimen Económico desde un Enfoque de la Teoría Behaviorista”, Revista Civilizar de Empresa y Economía de Universidad Sergio Arboleda, Bogotá, Colombia. El segundo periodo del desarrollo conceptual del trabajo de investigación comprende el periodo 2012-2014 con cuatro ponencias en congresos internacionales: 5. “La RSE como Estrategia de Crecimiento Económico”, XXV Congreso Latinoamericano de Estrategia, Universidad Metropolitana Castro Carazo, Costa Rica 2012. 6. “Análisis del Observatorio de la Globalización sobre Crimen Económico y Crisis de Cultura de Legalidad a Nivel Mundial (Soborno, Extorción, Corrupción y Fraude Empresarial)”, II Congreso The Global Compact de las Naciones Unidas 2012, Cámara de Comercio de Bogotá. 7. “Análisis Comparativo de los Indicadores e Informes de Crimen Financiero y Económico en el Mundo y Latinoamérica vs RSE.” XII International Finance Conference 2012, de American Academy of Financial Management, Universidad EAFIT Medellín, Colombia. 8. “Análisis del Crimen Financiero en Entornos de Crisis Financiera”. International Finance Conference 2014”, Universidad Nacional Autónoma de México. El tercer periodo comprende los años 2015-2016, y los autores trabajaron y presentaron 9 ponencias y un artículo de reflexión, donde gran parte de estos trabajos se llevaron a cabo en compañía de otros investigadores con excelente capacidad analítica sobre el tema. Entre estos académicos está la colaboración de Andrés Tibaquira y Alexander Castrillo. Los trabajos son: 9. “Estructuras Conceptuales del Crimen Económico y la RSE para desarrollar un Análisis Integral de Empresas Socialmente Responsables”, XXVIII Congreso Latinoamericano de Estrategia SLADE 2015, Universidad Pontificia Bolivariana, Medellín, Colombia. 10. “Desarrollo Sostenible con RSE versus Corrupción y Fraude Corporativo: Sus Indicadores e Índices de Medición”. Conferencia Magistral ante la Contraloría General de Medellín Colombia y Red de Transparencia”. 11. “Tres Intangibles Correlacionados con el Entorno Organizacional para Alcanzar Empresas Sostenibles y Éticas: Capital Social, Capital Intelectual y Responsabilidad Social”. XX Congreso Internacional de Contaduría, Administración e Informática 2015. Universidad Nacional Autónoma de México, 12. “Crimen Económico y Responsabilidad Social Empresarial”. Instituto Tecnológico Nacional de México, Conferencia Magistral ante el Consejo de Investigación. 13. “Análisis Internacional sobre el Crimen Económico por países”. Conferencista Magistral y Organizador Técnico del I Congreso Internacional de Crimen Económico y Fraude Financiero y Contable. Corporación Universitaria Remington, Medellín, Colombia. En el 2016, se presentaron las siguientes ponencias: 14. “Hacia Una Nueva Taxonomía del Delito y Crimen Económico”, II Congreso Internacional de Economía, Contabilidad y Administración”, Universidad de la Habana, Cuba.; 15. Ibarra Alberto y Tibaquira Andrés: “Hacia una Nueva Taxonomía del Delito y Crimen Económico para incrementar la RSE”. International Finance Conference 2016 Chile, Universidad de Valparaíso Chile y Universidad de Santiago de Chile. 16. Ibarra Mares Alberto y Tibaquira Cuervo Andrés: “Objetivos Empresariales Informales y su Influencia en Fraudes dentro del Sistema de Información Contable”, V Encuentro Internacional de Investigación y Espíritu Empresarial. Universidad Francisco de Paula Santander, Ocaña Santander Colombia. 17. Ibarra Alberto, Echeverri Camilo y Ramírez Carlos: “Antecedentes y Actualidad del Desarrollo del Gobierno Corporativo en Latinoamérica”, II Congreso Internacional de Crimen Económico y Fraude Financiero y Contable. Conferencista Magistral, Corporación Universitaria Remington, Medellín Colombia. 18. Ibarra Alberto, Pérez Luis Alfonso y Garzón Manuel (2015): “Código de ética empresarial para las Pymes: Marco de Referencia para la Sostenibilidad y Responsabilidad Social Empresarial (RSE)”. Revista Espacios. Venezuela. A partir de la experiencia adquirida, el objetivo de los autores en este trabajo fue sintetizar una serie de conceptos técnicos fundamentales sobre el crimen económico y sus principales componentes, con el fin de conformar una sólida taxonomía y metodología para medir las percepciones sobre los diferentes tipos de crimen económico en diferentes países de Latinoamérica, iniciando por Colombia, ello permitirá adaptar y mejorar algunos indicadores que se han estandarizado en el ámbito mundial para medir cualitativa y cuantitativamente las variables del crimen económico entre países, instituciones, sectores y personas. En el capítulo 1 y 2 se inicia con un análisis documental sobre cuáles son las principales variables que se toman en cuenta en la literatura especializada sobre este fenómeno económico negativo que registran las empresas, instituciones y países. Para ello, se partió de una taxonomía de 17 variables que proporcionaron información acerca de Transparencia Internacional (TI) y sobre el lenguaje del crimen económico para determinar ocho categorías o tipologías de crimen económico, a las cuales se les denominó taxonomía. En el capítulo 3 se da a conocer una muestra representativa de algunas de las principales organizaciones que se dedican al estudio y combate de delitos económicos y fraudes. Las primeras instituciones que incluimos por su prestigio y seriedad sobre el tema, fueron: Transparencia Internacional (TI), La Organización de las Naciones Unidas (ONU), PricewaterhouseCoopers (PWC), Ernst and Young (EY), KPMG y Deloitte and Touche. Además, consideramos datos y reportes del Fondo Monetario Internacional (FMI) y el Banco Mundial (BM). En los capítulos cuarto, quinto y sexto, analizamos respectivamente el crimen económico desde sus tres perspectivas o niveles: 1.) Por país, 2.) Por empresas, y 3.) Por personas. Por último, en el capítulo séptimo damos unas conclusiones que consideramos nos dan una primera visión para un análisis metodológico y con mayor rigor científico sobre el crimen económico En el capítulo séptimo incluimos las conclusiones finales basadas en el marco teórico sobre la teoría marginalista y teoría behaviorista, que nos permite fundamentar nuestras reflexiones y conclusiones. También adicionamos las ideas de Francis Fukuyama con respecto al concepto de confianza y capital social, que son componentes importantes de la ética y responsabilidad social empresarial. Incluimos además unas ideas sobre la teoría institucionalista que determina en gran medida el comportamiento de un individuo dependiendo del tipo de institución en dónde se desarrolla.
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Avances de investigación y vinculación UF 2021. ACVENISPROH EDICONES, 2021. http://dx.doi.org/10.47606/lib004.

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Este libro, surge en el preciso momento en que la humanidad atraviesa una gran adversidad; una pandemia, producto del covid-19, nos obligó a readaptarnos y a entender que la vida no se detiene: se reinventa de manera permanente, en sintonía con el universo. Es, precisamente, lo que muchos autores de la gestión organizacional ponen de manifiesto: La capacidad de una organización de reinventarse y adaptarse a la circunstancia del entorno. Esta publicación del Instituto Superior Universitario de Formación -UF-, es evidencia de ello. En medio de esta adversidad pandémica, se reinventa, y afronta el escenario universal desde su contribución a la academia; con el aporte de estas experiencias investigativas, con un discurso amigable y en procura de sensibilizar al lector en la apropiación de los conceptos abordados desde la reflexión y el discurso científico. Como resultado de ello, nos presentan este libro titulado: La investigación en el ámbito organizacional, donde nos presentan VI capítulos y en cada uno de ellos, se explora sobre conceptos que impactan en la empresa moderna (en todos sus tamaños), haciendo énfasis en el emprendimiento, como una figura que emerge dentro del panorama económico mundial. En el capítulo I, denominado: La educación inclusiva: una visión desde el docente investigador; se asume que la educación inclusiva es uno de los grandes avances de la educación del siglo XXI, y los docentes dentro de su rol como investigador han desempañado un rol invaluable. Sin embargo, en la práctica siguen existiendo algunas interrogantes acerca de la realidad que se presenta en las aulas de clase, cuando se trata de mediar procesos de educación inclusiva. Es por ello que, el objetivo de este capítulo es analizar la educación inclusiva desde la visión del docente investigador. Esto permitió a los autores concluir que, sin lugar a dudas, la realidad actual requiere de un modelo de educación inclusiva donde el rol del docente investigar es fundamental para garantizar a todos los niños, niñas, jóvenes y adultos, una educación de calidad. Sin que sean excluidos por razones de la raza, condición social, cultura o religión. De la misma manera, el capítulo II: Seguridad y prevención de riesgos empresariales: Fundamentos e importancia, ofrece evidencia que el factor humano dentro de las organizaciones empresariales es un elemento indispensable para su funcionamiento, por lo que estas organizaciones deben velar por ofrecer un clima laboral estable y con posibilidades de crecimiento profesional y personal para sus trabajadores, además de ofrecer las condiciones que permita a su talento humano ejercer sus funciones bajo las medidas adecuadas en prevención de riesgos. Es por ello, que los autores describen los fundamentos básicos recomendados para asegurar la seguridad y prevención de riesgos que toda organización empresarial debe tener como política de funcionamiento. Desde este contexto, en el capítulo III, titulado: El emprendedor: Una aproximación teórica; los autores expresan que cada emprendedor debe desarrollar habilidades y competencias que vayan a correspondencia al éxito de su emprendimiento. Sin lugar a duda, estas cualidades no son innatas, pero se van aprehendiendo y desarrollando en el transcurso de la curva de aprendizaje de esta experiencia. Se infiere que un emprendedor es aquel que cuenta con la virtud de detectar y manejar problemas y oportunidades mediante el aprovechamiento de sus capacidades y los recursos a su alcance. Son líderes soñadores con talentos, habilidades y destrezas que desarrollan asertivamente para alcanzar sus sueños en el campo empresarial. Un emprendedor debe tener la capacidad de exploración, desarrollar un pensamiento emprendedor, actúa sobre el medio para cambiarlo, tener la habilidad para la resolución de problemas e iniciativa propia. Todas estas ideas son, en el momento actual, aún más vigentes. 2 Volver índice general El capítulo IV, Ciencias administrativas y el rol del docente investigador en la educación superior; explora la relación manifiesta del docente en su rol de investigador en las disciplinas de carácter administrativo. En este sentido, la investigación es el medio para abordar dichos cambios y convertirlos en oportunidades y alternativas de éxito y progreso en el campo de la administración. Por tanto, es fundamental promover el desarrollo efectivo del rol del docente como investigador en la universidad. El docente universitario debe preocuparse por desarrollar competencias, habilidades, actitudes necesarias para formarse en su rol como investigador, a fin de promover estas competencias en sus educandos. Además, debe ser capaz de abordar el contexto educativo como una realidad dinámica y en constante transformación, en sintonía con el entorno. En el capítulo V, donde se explora al Plan operativo, como herramienta para la gestión organizacional; se destaca a este mecanismo gerencial como una herramienta que permite coadyuvar al control, evaluación y seguimiento óptimo de las acciones y actividades que conllevan a la gestión organizacional; porque permite evaluar el progreso de las metas de la organización y de la calidad de los productos. De esta manera, el plan operativo vendría a constituirse en un documento donde se especifican, por escrito, cuáles serán los pasos a seguir por la empresa y las acciones que deberán desempeñar cada uno de los involucrados en los procesos para alcanzar la meta planteada al final de cada etapa. Esto quiere decir que el Plan Operativo es una referencia significativa que se adapta, además, en correspondencia al entorno organizacional. Finalmente, el capítulo VI, La investigación y el diseño gráfico: una convergencia productiva; diserta sobre una relación importante del abordaje científico y su aplicabilidad en una disciplina académica reciente, como lo es el diseño gráfico. Ello, permitirá a los cursantes de esta carrera encontrar soluciones, desde la metódica investigativa, a los problemas y situaciones por mejorar que se enfrentan durante su ejercicio profesional. Así pues, se asume que la iniciativa investigativa es pertinente y relevante en la formación del diseñador gráfico y en su quehacer profesional, ya que permite perfeccionar técnicas y desarrollar nuevos conocimientos, desde lo meramente estético hacia la calidad de su trabajo como profesional del diseño en sintonía con los objetivos comunicacionales de la organización. Cada uno de estos capítulos, aporta una aproximación teórica sobre cada uno de los temas abordados, demostrando que la investigación es un eje trasversal en el área organizacional ya que, gracias a ella, se puede configurar información confiable que sirve como base para la toma de decisiones y edificar alternativas de mejoras en pro, tanto de los trabajadores como de las organizaciones. Este libro brinda a los lectores, elementos, características y estrategias aplicables dentro de las organizaciones con el fin de contribuir al crecimiento y éxito profesional, aún más a la figura del emprendedor, tan vigente en el momento actual de la humanidad.
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Conexões: linguagens e educação em cena. Editora Amplla, 2021. http://dx.doi.org/10.51859/amplla.cle283.1121-0.

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Abstract:
O conhecimento se fabrica nos múltiplos circuitos da linguagem e em conexões estabelecidas nos próprios efeitos dos saberes humanos. As dinâmicas dos discursos, as práticas de ensino e os territórios das artes são algumas fronteiras que deslizam entre conceitos e experiências, significantes e significados. Em As palavras e as coisas, Michel Foucault (2007) reflete que “a linguagem representa o pensamento como o pensamento se representa a si mesmo”. Nesses termos, a produção crítica e intelectual constrói um jogo em que os textos se transformam em repositórios daquilo que somos e buscamos representar através das palavras. Cada repositório pode ser classificado como uma cena que opera dentro e através da linguagem, de modo que sua força é determinada por sua capacidade de intervir nas práticas sociais e, consequentemente, transformá-las. É reconhecendo a presença da diversidade produzida nas esferas do conhecimento humano que o livro Conexões: Linguagens e Educação em Cena, organizado por Nathalia Bezerra da Silva Ferreira, José Wandsson do Nascimento Batista, Lívia Karolinny Gomes de Queiroz, Isabela Feitosa Lima Garcia e Ana Flávia Matos Freire, representa um espaço de circulação de ideias e práticas críticas imprescindíveis para estudantes, professores e pesquisadores das Letras e outros campos de estudo. As demandas acerca da linguagem, da cultura e da sociedade nunca se esgotam. Dessa forma, abrem-se novas margens e cenários de saberes relacionados à Linguística, Literatura, Educação e à História que nos ajudam a interpretar e aperfeiçoar o entendimento das relações de poder e das interações entre os sujeitos. É urgente que, em nossas experiências docentes e discentes, exerçamos o papel de mediar a produção do conhecimento entre a academia e outras organizações sociais, criando visibilidades para que os espaços dos saberes sejam cada vez mais democráticos e inclusivos. O livro reúne textos-cartografias – produzidos por professores, alunos de pós-graduação e demais pesquisadores – que lançam perspectivas multidisciplinares das instâncias da linguagem, da educação e da formação política – envolvendo vários atores sociais – e promovem estratégias de leitura diante dos desafios da contemporaneidade. Nesse sentido, o capítulo de abertura, intitulado “A modalidade volitiva em relatos de pacientes que superaram a Covid-19”, André Silva Oliveira descreve e analisa através da modalidade volitiva os comportamentos de pessoas que divulgaram seus relatos na internet acerca da superação da doença. No contexto da pandemia que enfrentamos atualmente torna-se relevante a vigilância dos efeitos desta enfermidade que se instaura no imaginário dos sujeitos. No Capítulo 2, intitulado “Reflexões sobre a linguística e a semiótica: revisão teórica e um exemplo de aplicação”, Jancen Sérgio Lima de Oliveira investiga as distinções e as semelhanças entre a linguística e a semiótica tendo como ponto de partida a produção de imagens no mundo contemporâneo. Em outro espectro de pesquisa, no Capítulo 3, “Gêneros orais: objetos de ensino como suporte às aulas de língua portuguesa”, George Pereira Brito inscreve um estudo para situar os gêneros orais no ensino de língua portuguesa, atentando para o papel dos docentes no desenvolvimento da oralidade como uma prática fundamental na formação estudantil.No Capítulo 4, “As interfaces da leitura: decodificação e compreensão leitora”, de Alessandra Figueiró Thornton, discute a formação leitora dos estudantes da Educação Básica, destacando a necessidade de políticas que desenvolvam as habilidades relacionadas à proficiência leitora nas escolas. Lidando com outras molduras da linguagem, mais precisamente no campo da literatura, no Capítulo 5, “Vozes femininas tecendo a resistência no enfrentamento às violências nos contos de Insubmissas lágrimas de mulheres, de Conceição Evaristo”, escrito por Maria Valdenia da Silva, Maria José Rolim, Diely da Cruz Lopes e José Ronildo Holanda Lima, observamos uma análise das profundas marcas da violência de gênero representadas na literatura de Evaristo e os atos de resistência das personagens, que lutam para produzir outras escrevivências no tecer do texto literário. Ainda no contexto dos estudos literários, Nathalia Bezerra da Silva Ferreira, no Capítulo 6, “Ressignificações no conto de fada ‘Entre a espada e a rosa’, de Marina Colasanti”, estuda as ressonâncias entre o conto “Entre a espada e a rosa”, de Marina Colasanti e o conto “Pele de Asno”, de Charles Perrault. A autora explora o imaginário da literatura infanto-juvenil e confronta ambas as narrativas para identificar intertextos e rastros entre o texto clássico e o moderno. No Capítulo 7, intitulado “A morte com véu branco: uma análise da poesia de Emily Dickinson”, Brena Kézzia de Lima Ferreira e Francisco Carlos Carvalho da Silva analisam a obra poética de Dickinson com foco na representação da morte e suas figurações simbólicas que acentuam as incertezas da existência humana. Expandindo as cenas de pesquisa, no Capítulo 8, “A formação leitora: uma proposta metodológica com um poema de Manoel de Barros”, André de Araújo Pinheiro, Kamilla Katinllyn Fernandes dos Santos e Verônica Maria de Araújo Pontes desenvolvem um procedimento metodológico baseado em jogos teatrais e sequências básicas para fornecer estratégias e dinâmicas de leitura que visam propiciar maior proficiência leitora entre os sujeitos participantes.Tomando como ponto de discussão os fundamentos do letramento literário, no Capítulo 9, “Novas práticas de leitura literária à luz do teatro do oprimido”, Danyelle Ribeiro Vasconcelos situa as práticas de leitura do texto literário dentro de uma perspectiva crítico-reflexiva, gerada a partir do livro Capitães da Areia, de Jorge Amado, em diálogo com o método teatral do Teatro do Oprimido, desenvolvido por Augusto Boal, com o intuito de transformar o ato de ler literatura em uma prática emancipatória, em que o território da sala de aula passa a ser o palco de jogos dramáticos, onde os alunos assumem importantes papeis sociais. No Capítulo 10, “Letramento na educação infantil a partir do livro A vida íntima de Laura, de Clarice Lispector”, os autores Nadja Maria de Menezes Morais, Laís Correia Teófilo de Souza, Jôse Pessoa de Lima e Marinalva Pereira de Araújo traçam um perfil da formação leitora e infantil baseada nas experiências de leitura literária. Nesse contexto de aprendizagem, o livro de Lispector permite estimular a reflexão em torno da importância do letramento literário desde os primeiros anos da vida escolar. Em conexão com a temática, em “Multiletramentos na escola: proposta de leitura do hipertexto ‘Um estudo em vermelho’, de Marcelo Spalding”, Capítulo 11, Angélica Benício Alves e Sandro César Silveira Jucá, atentos acerca das novas situações comunicativas geradas por ambientes virtuais, exploram a existência de gêneros literários digitais e refletem sobre suas aplicabilidades na sala de aula para promover práticas de leitura e, como resultado disso, desenvolver condições de multiletramento nos espaços educacionais. Dando continuidade, em “O ser criança e a sexualização infantil em face ao discurso midiático: O Caderno Rosa de Lori Lamby”, Capítulo 12, Elane da Silva Plácido e Maria da Conceição Santos tomam como objeto de estudo o livro Caderno Rosa de Lori Lamby, da escritora Hilda Hilst, para analisar as nuances da personagem Lori em face da influência midiática no processo de sexualização e adultização do corpo infantil, provocando impactos na identidade da criança. É por meio do Capítulo 13, designado “Canciones que el tiempo no borra: memorias, censura y canciones bregas en el contexto de la dictadura civil-militar en Brasil (1964-1985)”, escrito em espanhol por Lívia Karolinny Gomes de Queiroz, Isaíde Bandeira da Silva e Edmilson Alves Maia Júnior, que aprendemos sobre os efeitos da censura na arte, mais precisamente na música brega, tida como manifestação artística imprópria aos valores defendidos pelo regime militar no Brasil (1964-1985). Os autores examinam os impactos da censura na sociedade da época, mas também enunciam como a música pode expressar as contínuas tensões de um momento histórico. Maria Julieta Fai Serpa e Sales, Francinalda Machado Stascxak e Maria Aparecida Alves da Costa refletem em “O vínculo entre o estado e a igreja católica no Brasil imperial (1822-1889) e sua reverberação na educação”, Capítulo 14 desta coletânea, a relação da Igreja Católica com o Estado na época do império, identificando as implicações deste vínculo na história da educação brasileira. Por sua vez, o Capítulo 15, “As contribuições da teoria histórico-cultural para o ensino na educação infantil: uma revisão de literatura”, assinado por Camila Alvares Sofiati, foca na compreensão do processo de aprendizagem infantil a partir das teorias de Vigotski, em que o trabalho pedagógico com crianças é observado. Já no Capítulo 16, intitulado “Proposta e currículo no contexto educacional do ensino infantil brasileiro”, também de Marcus Vinicius Peralva Santos, o autor produz um panorama de pesquisas sobre propostas curriculares direcionadas ao ensino infantil no Brasil, averiguando como os projetos políticos pedagógicos contemplam as novas demandas da sociedade contemporânea. No capítulo seguinte, “As contribuições do NTPPS na aprendizagem de língua inglesa numa escola pública de Pacoti – CE”, Capítulo 17, as autoras Francisca Marilene de Castro Rodrigues e Isabela Feitosa Lima Garcia contextualizam os desafios do ensino de língua inglesa nas escolas brasileiras e apresentam princípios metodológicos que visam dirimir as problemáticas em torno da aprendizagem do inglês, reforçando a necessidade de produzir um modelo de ensino que coloque no centro do processo o conhecimento do aluno em relação às interfaces de cognição. Dessa forma, as autoras abrem perspectivas positivas para o ensino-aprendizagem do idioma em questão.O Capítulo 18, “A utilização do blog pelas escolas estaduais de educação profissional de Juazeiro do Norte – CE”, as autoras Maria Francimar Teles de Souza e Rosa Cruz Macêdo abordam o blog como uma ferramenta digital fundamental na divulgação de atividades escolares e mapeiam seus usos em escolas estaduais de ensino profissionalizante na cidade de Juazeiro do Norte – CE. Em outro contexto de pesquisa, no Capítulo 19, “Intervenções inter/multidisciplinares em crianças disléxicas”, Wanda Luzia Caldas de Brito e Maria Josefina Ferreira da Silva investigam, através de uma abordagem multidisciplinar, questões relacionadas à dislexia em crianças e como tal condição afeta o desenvolvimento da aprendizagem nos anos escolares, evidenciando a necessidade de que os profissionais sejam subsidiados de informações sobre como lidar com o diagnóstico deste transtorno e, consequentemente, possam proporcionar um bom ambiente de ensino. No Capítulo 20, intitulado “A importância da interação e do material adaptado para o processo cognitivo do aluno com necessidades educacionais especiais”, Samara de Oliveira Lima, Sanara Macedo Sousa e Sabrina de oliveira Marques abordam o progresso do aluno com Necessidade Educacional Especial (NEE) e a importância de sua inclusão no contexto escolar. Para isso, os autores entendem que o professor tem um papel importante no processo de acolhimento e na ação de produzir materiais adaptáveis para o ensino. Traçando outro cenário de reflexão, no horizonte do Capítulo 21, nomeado “O papel do tutor no contexto da educação a distância: uma análise dos estudos brasileiros até 2020”, Marcus Vinicius Peralva Santos concentra-se na função do tutor no processo de ensino-aprendizagem da educação a distância, trazendo à tona os desafios que os profissionais da área enfrentam e as necessidades oriundas de suas práticas. Já no Capítulo 22, “O ensino remoto na visão docente: desafios e perspectivas”, Elizete Pereira de Oliva Leão e Mauricio Alves de Souza Pereira avaliam as condições do ensino remoto a partir da experiência de professores de uma escola pública da cidade de Montes Claros, Minas Gerais. Os dados levantados pelos autores apontam para problemas que precisam ser superados, especialmente relacionados ao acesso das mídias digitais e à formação continuada dos docentes, para que estejam preparados para o uso de Tecnologias de Informação e Comunicação (TICs). O capítulo seguinte aborda práticas do contexto de ensino-aprendizagem de línguas. “O processo de elaboração das organizações didáticas no contexto da residência pedagógica de língua portuguesa”, Capítulo 23, George Pereira Brito e Maria Beatriz Bezerra de Brito dedicam-se a examinar as produções de Organizações Didáticas de um programa de residência pedagógica para o ensino médio desenvolvido pela Universidade Estadual da Paraíba, com o objetivo de dar suporte aos alunos bolsistas para que tenham em mãos materiais adequados para o ensino de português. No horizonte da educação básica e suas diversas disciplinas, o Capítulo 24, com o título de “Química verde: análises das concepções de alunos do ensino médio”, de autoria de Michelle de Moraes Brito, Kariny Mery Araujo Cunha, Francilene Pereira da Silva e Márcia Valéria Silva Lima, atende às demandas da educação ambiental, uma vez que, preocupadas com os vários níveis de degradação do meio ambiente, as autoras analisam a percepção de alunos do ensino médio acerca das problemáticas ambientais, na perspectiva da Química Verde, atribuindo a importância de formar sujeitos mais conscientes acerca dos problemas ocasionados pela ação humana na natureza. No Capítulo 25, “As licenciaturas em química ead e presencial nos IF: uma análise dos projetos pedagógicos de cursos e as implicações na formação docente”, os autores Dylan Ávila Alves, Nyuara Araújo da Silva Mesquita, Raiane Silva Lemes e Abecy Antônio Rodrigues Neto avaliam cursos de licenciatura em Química de Institutos Federais em sua modalidade de Ensino a Distância (EaD) e comparam as suas especificidades – direcionadas aos alunos – com o modelo de ensino tradicional. Nos dois últimos capítulos, percebendo a emergência das novas tecnologias nas práticas educacionais, Karina Pereira Carvalho, Mariana da Costa Teles, Marcelo Augusto Costa Vilano e Vinícius Pedro Damasceno Lima destacam, no Capítulo 26, “Ensino remoto da matemática a partir das tecnologias digitais: a importância dos jogos digitais como ferramenta auxiliar da aprendizagem”, o papel de jogos digitais no processo de ensino-aprendizagem da matemática e como essas ferramentas auxiliam no desenvolvimento de habilidades de raciocínio lógico e cognição. Em diálogo com a área, no Capítulo 27, “A modelagem matemática utilizada para ensinar funções e aplicações”, Karina Pereira Carvalho trabalha com a modelagem matemática como princípio norteador do ensino das funções e aplicações, objetivando apresentar soluções para lidar com as dificuldades dos alunos relacionadas ao tema. Apresentadas as coordenadas iniciais de cada capítulo do Livro Conexões: Linguagens e Educação em Cena, convidamos o leitor para que adentre nas páginas desta coletânea e deixe fluir essas cenas de aprendizagem na sua formação humana. Como declara Paulo Freire, no livro Educação como prática da liberdade (1967), “há uma pluralidade nas relações do homem com o mundo, na medida em que responde à ampla variedade dos seus desafios.” Nesse sentido, esta obra fornece diversos olhares sobre alguns desafios que os autores e autoras enfrentam em suas experiências humanas. Suas contribuições são plurais e buscam responder as problemáticas da linguagem, da educação, da literatura e da sociedade que os cerca. Uma última assertiva: os conhecimentos são mutáveis, o que permanece é o desejo de produzir novos pensamentos e afetos transformadores.
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