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Journal articles on the topic 'Adjustment of relationship marketing principles'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

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This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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ROBUL, Y. V., Y. L. HRINCHENKO, and L. M. ZALUBINSKA. "SOCIAL MEDIA MARKETING INFLUENCE ON BRAND EQUITY AND IMPACT ON INTENTION TO BUY IN FASHION MARKETING." Economic innovations 21, no. 1(70) (2019): 146–59. http://dx.doi.org/10.31520/ei.2019.21.1(70).146-159.

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Topicality. Social media and web technologies allow customers to interact and communicate. Companies use social networks to promote their brand information. with the use of technologies Web 2.0 and later companies radically changed marketing processes and switched from interacting with groups of anonymous consumers to targeted interaction with specific consumers, for which it is possible to collect data about advantages, preferences, other purchases, interests and circles of communication. Big brands tend to connect with their customers through social media channels. Social networking sites su

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АЛИЕВ А.Г., АЛИЕВ А. Г., ДЖАНАЕВ З. А. ДЖАНАЕВ З.А., НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А., and АБДУЛЛАЕВ Н. А. АБДУЛЛАЕВ Н.А. "RELATIONSHIP MARKETING - A NEW MARKETING CONCEPT." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 1201–6. http://dx.doi.org/10.34925/eip.2024.163.2.238.

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Данная статья посвящена новой концепции маркетинга, известной как "маркетинг взаимоотношений". Маркетинг взаимоотношений представляет собой подход к развитию маркетинговой стратегии, основанный на установлении долгосрочных и взаимовыгодных отношений с клиентами. В данной статье мы рассмотрим основные принципы и инструменты маркетинга взаимоотношений, преимущества этой концепции перед традиционным маркетингом и ее влияние на современные рыночные отношения. This article is about a new marketing concept known as “relationship marketing.” Relationship marketing is an approach to developing a marke

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Soules, Aline. "The Principles of Marketing and Relationship Management." portal: Libraries and the Academy 1, no. 3 (2001): 339–50. http://dx.doi.org/10.1353/pla.2001.0051.

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Gao, Zhi Jian, Wei Hua Zhang, and Ji Jun Xiao. "The New Management Model of Real Estate Enterprise Base on Relationship Marketing." Advanced Materials Research 403-408 (November 2011): 1799–803. http://dx.doi.org/10.4028/www.scientific.net/amr.403-408.1799.

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Into 2011, the State has strengthened macro-control of real estate, and the policies of restricting purchase have been put forward by the local governments, the real estate industries are facing unprecedented difficulties. The enterprises should adjust their policies of marketing, and actively introduce relationship marketing thinking. To this end, the companies should begin in following eight areas, which change marketing ideas and conception, adjustment corporate governance structure, adjustment structure of human resources, strengthening value management, building long-term external coopera

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Sui, Jinchi, and Mohd Mustafa Mohd Ghazali. "User Behavior Analysis and Optimization Countermeasures in Shopping APP Interface Design." International Journal of Education and Humanities 16, no. 2 (2024): 405–8. http://dx.doi.org/10.54097/wrae3p80.

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In this study, the interface design and marketing strategy of shopping APP were deeply discussed, and a series of optimization countermeasures were put forward. The principles of interface design and user behavior are analyzed, and the design problems such as information overload, complicated navigation, low usage frequency and high user loss are pointed out. The countermeasures of interface design optimization, user behavior guidance and marketing strategy adjustment are put forward, including simplifying interface, optimizing navigation, personalized recommendation, incentive mechanism, bran

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Herbst, Frikkie. "The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium." Communicare: Journal for Communication Studies in Africa 18, no. 2 (2022): 53–80. http://dx.doi.org/10.36615/jcsa.v18i2.1842.

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Relationship marketing is a paradigm shift and it is associated with the return ofdirect marketing both in business-to-business and business-to-consumer markets(Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition andretention in building and ensuring long-term relations with clients and therefor requiresthe integration of proper communication principles. A long-term relationship isrecognised as a very important and basic ingredient of marketing, securing and keepingcustomers and can be regarded as a tool for the new millennium.Many relationship marketing defini

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Hrybau, A., and T. Khatsianevich. "Principles of socially responsible marketing." Science and Innovations, no. 9 (October 24, 2024): 42–47. http://dx.doi.org/10.29235/1818-9857-2024-09-42-47.

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The concept of socially responsible marketing is considered in the context of modern trends in the economic policy of the Republic of Belarus and the state of business ecosystems. On the basis of complex analysis of scientific points of view and adaptation to modern conditions of management the author’s definition of socially responsible marketing is offered, its differentiation from the concepts of socially ethical marketing and relationship marketing is carried out. A system of principles of socially responsible marketing has been developed as the fundamental principles of strategic manageme

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Juščius, Vytautas. "Relationship Marketing: Theorethical Aspects." Business: Theory and Practice 7, no. (4) (2006): 254–62. https://doi.org/10.3846/btp.2006.31.

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In recent years relationship marketing has found its place in the practice of modern production and service business. In Lithuania this concept is yet in the first stages of its development. The article focuses on the concept of relationship marketing and its development within the context of various marketing theories. The main principles of application and methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of influence are disclosed. The article also examines the specifics of relationship marketing in the service sector, ev

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Bogdanovic, Mario. "MARKETING PARADOXES: EXPLICATION OF SOME BASIC MARKETING PARADOXES." MEST Journal 11, no. 1 (2023): 9–18. http://dx.doi.org/10.12709/mest.11.11.01.02.

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This paper aims to clarify the relationship between marketing and important economic/business categories and the internal relationship between two fundamental marketing principles. The author used a qualitative approach to determine the existence of mentioned paradoxes, i.e., using logic-verbal methods is usual in economic theory/philosophy where rational discussion is the essence of understanding economic phenomena and delivering significant insights. The results showed three existing contemporary marketing paradoxes. The first is the paradox of marketing and sales/entrepreneurship, i.e., a p

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Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/0273475302242005.

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Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/027753024002005.

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Tkachоva, Nadezhda, and Sofiya Kosenko. "THEORETICAL AND METHODOLOGICAL ESSENCE OF RELATIONSHIP MARKETING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 2 (June 23, 2023): 3–9. http://dx.doi.org/10.20998/2519-4461.2023.2.3.

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This article examines the modern concept of marketing - relationship marketing. In the period from the 1950s to the 1990s, the concept was formed, starting with consumer marketing, and ending with relationship marketing itself. Marketing partnerships are based on the principles of traditional marketing, but have differences that significantly change the company's approach to this business component. In addition, it is possible to distinguish eight components of marketing relations, which are discussed in the article. At present, relationship marketing as a new paradigm is receiving a lot of at

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Slanov, Valery P., Andrey A. Shakurov, and Ivan V. Panchenko. "RELATIONSHIP MARKETING IN THE HIGHER EDUCATION SYSTEM." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/6, no. 139 (2023): 167–74. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.06.019.

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This article is devoted to the role of relationship marketing in the higher education system. The ongoing reforms, the development of technologies and the emergence of artificial intelligence dictated the conditions for changes in the field of education, which in turn led to the emergence of new approaches to marketing and managing relationships with consumers and partners. The article outlines the basic principles of the modern concept of relationship marketing. The possibilities and problems faced by universities in the context of digitalization are considered and analyzed.

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LOGOSHA, R.V., and O.A. BRATKOVSKY. "Marketing activities management system." Market Relations Development in Ukraine №2(249)2022 193 (June 3, 2022): 69–75. https://doi.org/10.5281/zenodo.6610058.

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The subject of the research is the theoretical principles of marketing management of agricultural enterprises in Ukraine. The purpose of the study is to determine the nature and role of marketing management in the enterprise, to determine the stages of the marketing management system to increase the efficiency and competitiveness of the enterprise. Research methods. The system approach, dialectical method of scientific knowledge, analysis and synthesis, method of comparison and generalization of data are used in the work. Results of work. The article analyzes the modern approaches to defining

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Zainul Wasik, Sudarnice, and Muchammad Saifuddin. "Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing." Journal of Managerial Sciences and Studies 1, no. 3 (2023): 1–18. http://dx.doi.org/10.61160/jomss.v1i3.18.

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The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and

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Wiwoho, Gunarso. "PENGARUH SHARIAH PRINCIPLES ADHERENCE, RELATIONSHIP MARKETING, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA LEMBAGA KEUANGAN SYARIAH." Jurnal Ilmiah Akuntansi dan Keuangan 5, no. 1 (2019): 175–83. http://dx.doi.org/10.32639/jiak.v5i1.535.

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This study aims to analyze the effect of shariah principles adherence, relationship marketing, service quality on customer loyalty in Alfa Nusa Barru Kebumen KSPPS members. The independent variables in this study are shariah principles of adherence, relationship marketing, and service quality, while the dependent variable is customer loyalty. The technique of collecting data using a questionnaire using a positive sampling technique, the sample in this study was a member of KSPPS Alfa Nusa Barru who had been more than three years with 100 respondents. The hypothesis was tested with the help of

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Palla, Eleftheria, Panagiotis Serdaris, Ioannis Antoniadis, and Konstantinos Spinthiropoulos. "The Beneficial Relationship Between Marketing Services and Schools." Administrative Sciences 15, no. 3 (2025): 78. https://doi.org/10.3390/admsci15030078.

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The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greec

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Ozuem, Wilson, Kerry Howell, and Geoff Lancaster. "Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective." Qualitative Market Research: An International Journal 25, no. 2 (2022): 272–92. http://dx.doi.org/10.1108/qmr-07-2021-0098.

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Purpose The concept of integrated marketing communications (IMC) was developed in the 1990s and has gained significant interest from academics and practitioners, yet it is seldom achieved in practice. The purpose of this paper is to investigate the reasons behind this assertion. Design/methodology/approach Knowledge needed for this study was generated from a case study of a global company, operating a decentralized organizational structure in the health-care industry. Findings Thirty semi-structured interviews were performed with marketing employees and management. This paper contributes to fa

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Tiffany Candyce Amber Fell. "Building relationships, not just locations: Transforming economic development in small cities." International Journal of Science and Research Archive 14, no. 3 (2025): 314–17. https://doi.org/10.30574/ijsra.2025.14.3.0673.

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This article examines how smaller cities like Clarksburg, West Virginia can enhance economic development outcomes through relationship marketing rather than traditional promotional approaches. Drawing on case study research comparing Clarksburg with five benchmark communities, the study reveals that successful relationship marketing implementation begins with strategic process changes and mindset evolution rather than significant resource expansion. Four relationship marketing principles particularly applicable to resource-constrained communities include trust development through transparent c

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Medjedel, Elkhansa Ahmed, Ahmed Said Sakouchi, and Ahmed Abdul Hafid Medjede. "Relationship Marketing Ethics from an Islamic Perspective: An Exploratory Study." Global Journal of Economic and Business 14, no. 6 (2024): 619–39. https://doi.org/10.31559/gjeb2024.14.6.7.

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Objectives: The aim of this study is to provide a review of opportunities and challenges to contribute to knowledge about relationship marketing ethics from an Islamic perspective. There is an attempt to precisely address these two areas in the current context of marketing. Methods: Focuses on the current state of ethics in marketing research and provides directions for future research to enhance knowledge. The authors also propose personal viewpoints regarding relationship marketing ethics from an Islamic perspective. The historical approach was used through which solutions and a critical app

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Molchanova, Regina V. "BASIC PRINCIPLES AND COMPONENTS OF DIGITAL MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/6, no. 139 (2023): 125–31. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.06.015.

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The article discusses the issues of digitalization of marketing strategies, allowing you to effectively interact with the target audience, improve business processes with the active implementation of modern technologies and tools. The justification for the relevance and practical significance of the research topic is due to changes in the digital environment and consumer behavior, expansion of geographic markets, increased efficiency of interaction with customers, reduced operating costs and increased transparency and analytics. It is emphasized that companies that effectively use digital mark

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Mukolwe, Eunice, Dorothy Rotich, Isabela Mapelu, and Hellen Ipara. "Marketing Crisis Management and Hotel Performance: Evidence from Hotels in Mombasa County, Kenya." Journal of Hospitality and Tourism 3, no. 2 (2023): 76–94. http://dx.doi.org/10.47672/jht.1576.

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Purpose: Tourism is crucial in driving economies and preserving cultural heritage worldwide. The sustainability of tourist destinations depends on their ability to effectively manage and recover from marketing crises that can damage their attractiveness and reputation. Despite the allure of tourist destinations, they are susceptible to various marketing crises, challenging their hospitality industries and local economies. These crises can disrupt visitor flows and tarnish reputations. This study explored the impacts of marketing crisis management practices on hotel performance in Mombasa Count

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ВАСИЛЬЧЕНКО, Олексій, та Андрій ІЛЬЄНКО. "МАРКЕТИНГ ВІДНОСИН ЯК СУЧАСНА КОНЦЕПЦІЯ МАРКЕТИНГУ". Herald of Khmelnytskyi National University. Economic sciences 330, № 3 (2024): 274–78. https://doi.org/10.31891/2307-5740-2024-330-54.

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The article examines the concept of "relationship marketing" and provides its interpretation by scientists. The authors analyzed the stages of the evolution of relationship marketing in Ukraine from the initial attempts of its implementation to modern complex strategies based on the latest technologies and approaches. It is proven that relationship marketing marks a radical change in the paradigm of marketing worldview, which is characterized by the transition from competition and conflict to interdependence and cooperation, and new practices according to the principles of classical marketing

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Zayats, Yaroslav, Nataliya Popovych, and Mykola Bednarchuk. "Questionnaire for studying the process and result of the trading for the needs of forensic commercial examination and evalution activity." Економіка і регіон/ Economics and region, no. 1(88) (May 8, 2023): 56–60. https://doi.org/10.26906/eir.2023.1(88).2872.

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Questionnaire for the study of the process and the result of the auction for the needs of forensic commodity examination and evaluation activities. The expediency of using marketing research when establishing the numerical values of adjustment coefficients for bargaining is substantiated. The questionnaire process was developed based on the classic basic principles of marketing research and adapted to the given needs. A questionnaire was created for the survey of shoe sellers in e-commerce with the aim of establishing the numerical values of the adjustment coefficient for the auction for the n

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Jurgilevičiūtė, Laura, and Vytautas Sūdžius. "Relationship Marketing in Financial Services." Business: Theory and Practice 11, no. (2) (2010): 116–23. https://doi.org/10.3846/btp.2010.13.

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Concentrated competition pose difficulties and challenges for financial service providers – there is a necessity to understand customers, their need to endeavour at loyalty by improving direct interaction and human resource. In this case relationship marketing is supposed to be one of the most effective instruments to achieve these goals. Relationship marketing can be defined as long-term, mutually useful relationship, which is characterized by such attributes as confidence, cooperation, communication, commitment, dependence and etc., development and maintenance. Relationship between financial

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Silbiger, Avi, Bradley R. Barnes, Ron Berger, and Douglas W. S. Renwick. "The role of regulatory focus and its influence on the cultural distance – Adjustment relationship for expatriate managers." Journal of Business Research 122 (January 2021): 398–410. http://dx.doi.org/10.1016/j.jbusres.2020.09.021.

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LABURTSEVA, Olena, and Halyna ALDANKOVA. "MARKETING COMMUNICATION SYSTEM OF RETAIL ENTERPRISES." Economy of Ukraine 2018, no. 9 (2018): 139–52. http://dx.doi.org/10.15407/economyukr.2018.09.139.

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The actual problem of marketing communications management of Ukrainian retailers from the point of view of the system approach is considered. It is shown that the specificity of these marketing communications is determined both by the goals they are aimed at, and by means of communication. The objectives of marketing communications are: formation of the brand image of retailer, attracting consumers to visit places of sale, incentive to make a purchase, promotion of consumer satisfaction and ensuring the consumer loyalty. The main types of marketing communications are advertising, sales promoti

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Chen, Lifang. "A Neural Network Model for the Relationship between Hotel Marketing Strategies and Performance Based on Nonlinear Random Matrix Theory." Mathematical Problems in Engineering 2022 (September 9, 2022): 1–11. http://dx.doi.org/10.1155/2022/2957648.

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The homogenization of hotel competition has become a key problem faced by the hotel enterprises. According to the marketing theory, one perfect marketing strategy will improve hotel performance. Based on nonlinear random matrix and neural network model, this paper empirically analyzes the relationship between different marketing strategies and hotel performance from the aspects of hotel demand collection, strategy support, performance matching, and strategy regulation. The results show that the hotel performance based on product marketing strategies is the best, which has improving hotel perfo

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Tan, Maotao, and Bin Zhu. "Dynamic strategy adjustment and efficiency enhancement of e-commerce marketing management based on big data analysis." Edelweiss Applied Science and Technology 9, no. 3 (2025): 389–402. https://doi.org/10.55214/25768484.v9i3.5221.

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In the current wave of the rapid development of big data technology, the e-commerce industry is undergoing an unprecedented and profound transformation. This study focuses on the optimization and upgrading of e-commerce marketing management strategies in the context of big data. By deeply analyzing the internal influence mechanism of big data on e-commerce marketing and applying empirical research methods, it accurately reveals the inherent connections between key influencing factors and marketing performance, and accordingly proposes highly targeted strategic optimization plans. The research

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Łodziana-Grabowska, Joanna. "SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE." Problems of Management in the 21st Century 6, no. 1 (2013): 40–47. http://dx.doi.org/10.33225/pmc/13.06.40.

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The study aims at presenting the position and role of marketing databases in the enterprise’s market operations and achievement of sales targets. The study identifies the following elements pertaining to the discussed issue: essence and parts of the database marketing, significance of the database marketing in the process of target segments service, database and customer relationship management as well as the problem of the customers’ privacy in relation to their data being used and processed by market entities. It should be emphasized that the informational systems constitute the basic elemen

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Sa'diyah, Mahmudatus, and Dien Ajeng Sukmawati. "Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran di PT Kainratu Jepara." JIOSE: Journal of Indonesian Sharia Economics 4, no. 1 (2025): 23–34. https://doi.org/10.35878/jiose.v4i1.1398.

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This study aims to determine the implementation of Islamic business ethics and to determine marketing communication at PT Kainratu Jepara. This research is a qualitative study with a case study approach. The research data collected were obtained through observation interviews with the owner, employees, and consumers of PT Kainratu Jepara. The results obtained from this study indicate that the implementation of Islamic business ethics in marketing communication at PT Kainratu has been implemented by prioritizing the principle of monotheism, the principle of balance, the principle of free will,

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Kegenbekov, Zhandos K., Alima N. Alipova Alipova, and Alina G. Bidasheva Bidasheva. "The relationship between logistics and trade marketing in FMCG companies." Russian Journal of Water Transport, no. 69 (December 20, 2021): 133–48. http://dx.doi.org/10.37890/jwt.vi69.221.

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Logistics and marketing are usually concerned with satisfying the needs and wants of customers, respectively through their supply and demand functions in the marketplace. In order for organizations to successfully provide more value to customers, it is necessary to combine logistics and marketing functions. Globally, the importance of transport in every nation's economy is increasing every year, as its level of development has a major impact on the competitiveness of a nation's economy. The relevance of the study is that the relationship between logistics and marketing is crucial to serve FMCG

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Krasnorutskyy, Oleksiy. "CONCEPTUAL PRINCIPLES OF FORMATION MARKETING STRATEGY OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF WARTIME." Actual problems of innovative economy and law 2023, no. 3 (2023): 48–59. https://doi.org/10.36887/2524-0455-2023-3-8.

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The article is devoted to the characteristics and justification of improving the mechanism of formation of the marketing strategy of agrarian enterprises in wartime conditions. It was determined that the marketing strategy acquires the status of a priority in the system of enterprise strategies and should be organically combined with the overall corporate strategy. It was found that there are different approaches to revealing the essence of the terms "marketing", "marketing management", and "marketing strategy", which require their author's definition. In the article, marketing is understood a

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Taghieh, Sediegheh, and Seyed Keivan Khatami. "Effectiveness techniques of resources and expenditures marketing." Ciência e Natura 37 (December 19, 2015): 08. http://dx.doi.org/10.5902/2179460x20748.

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Marketing is one of the strategies which can increase bank revenues. Principles and techniques of marketing in view of their applied approaches with regard to bank′s financial resources and expenditures and the kind of relationship with clients and practical solutions in order to change and improve clich′e behaviors can be as one of the effective tools in the improvement of behavioral patterns of today′s competitive environment. Progress of relationship marketing in bank can be done in line of developing relationship with clients. keeping relationship with clients is a long-term phenomenon and

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Dzogbenuku, Robert Kwame, and Solomon Abekah Keelson. "Marketing and entrepreneurial success in emerging markets: the nexus." Asia Pacific Journal of Innovation and Entrepreneurship 13, no. 2 (2019): 168–87. http://dx.doi.org/10.1108/apjie-12-2018-0072.

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Purpose This paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets. Design/methodology/approach Quantitative data were obtained from 113 micro, small and medium scale enterprises (SME) into services, manufacturing and agriculture selected conveniently within the Tema metropolis, a harbour city in Ghana; however, purposive sampling was used to choose owners and managers as respondents pre-occupied with marketing and entrepreneurial roles. These voluntary informants have operated between 4 and 9 years. Findin

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Sulasih, Sulasih, Weni Novandari, and Refius Pradipta Setyanto. "Analisis Penerapan Etika Bisnis Islam Dalam Komunikasi Pemasaran Produk Simpanan Simbakota di BMT Dana Mentari Muhammadiyah Purwokerto." Miftah : Jurnal Ekonomi dan Bisnis Islam 2, no. 1 (2024): 1–17. http://dx.doi.org/10.61231/miftah.v2i1.213.

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BMT Dana Mentari Muhammadiyah Purwokerto Karanglewas Service Office presents the SIMBAKOTA savings product which aims to meet customers' basic needs on Eid. In marketing SIMBAKOTA products, of course, it is adapted to Islamic business ethics and marketing communications in order to create good service to customers so that it can increase the number of customers and income every year. This research is field research using a qualitative approach method with descriptive analysis. The results of this research have implemented Islamic business ethics in running its business by prioritizing the valu

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Zhao, Danyang, Angela Yi Gao, and Flora F. Gu. "The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance." Industrial Marketing Management 107 (November 2022): 368–82. http://dx.doi.org/10.1016/j.indmarman.2022.10.024.

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Nanulaitta, Marietje Carolien. "THE INFLUENCE OF MARKETING STRATEGY RELATIONSHIP AND SERVICE QUALITY TO CUSTOMER SATISFACTION IN TOYOTA AUTO SERVICE STATION." Business and Entrepreneurial Review 9, no. 2 (2016): 177. http://dx.doi.org/10.25105/ber.v9i2.36.

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The background of this research was Customer Relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of The analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The d

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Nanulaitta, Marietje Carolien. "PENGARUH RELATIONSHIP MARKETING STRATEGY DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL TOYOTA." Jurnal Manajemen dan Pemasaran Jasa 1, no. 2 (2008): 01. http://dx.doi.org/10.25105/jmpj.v1i2.535.

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<p>The background of this research was customer relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of the analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performan

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Palmer, Adrian, and David Bejou. "Retrospective: service failure and loyalty: an exploratory empirical study of airline customers." Journal of Services Marketing 30, no. 5 (2016): 480–84. http://dx.doi.org/10.1108/jsm-04-2016-0137.

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Purpose This paper aims to reflect on the paper “Service failure and loyalty: an exploratory empirical study of airline customers” published 18 years ago. It positions it in the evolving literature on relationship marketing and suggests directions for further research and developments in the area. Design/methodology/approach A review of key contributions of the paper to the study of relationship marketing and the effects of service failures on relationships identifies emerging strands of research. Findings The concept of a “relationship lifecycle” is now widely used in marketing for identifyin

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Zhang, Ying, Longwei Wang, Jie Gao, and Xin Li. "Servitization and business performance: the moderating effects of environmental uncertainty." Journal of Business & Industrial Marketing 35, no. 5 (2019): 803–15. http://dx.doi.org/10.1108/jbim-03-2019-0123.

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Purpose To obtain in-depth explanations of the effects of servitization, this paper aims to analyse the benefits and costs at different servitization levels. The authors also investigate the moderating roles of demand uncertainty and technological turbulence on such effects. Design/methodology/approach The authors use the resource-based view (RBV) and transaction cost economics (TCE) to analyse the varying benefits and costs associated with servitization at its different levels and proposes the hypotheses. Then they use the survey data of 239 Chinese manufacturing firms to empirically test the

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FILIN, Sergei A., Roman S. MOZHAROV, and Evgenii V. GENKIN. "Internal and external marketing of relationships in medical organizations." National Interests: Priorities and Security 17 (June 15, 2021): 1025–80. http://dx.doi.org/10.24891/ni.17.6.1052.

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Subject. The article discusses the marketing of relationships in medicine. Objectives. The study highlights the specifics of relationship marketing in medicine, which contribute to the management efficiency and general profitability. Methods. As part of the general methodology of the data systems approach, we used the project management method as part of the project-based approach and product/service promotion method as part of the marketing-based business management. Results. We classify customers of medical organizations and relationship marketing tools, which contribute to a more robust man

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Liu, Zhuolun. "The Relationship between Innovation and Strategy." SHS Web of Conferences 178 (2023): 03018. http://dx.doi.org/10.1051/shsconf/202317803018.

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The study emphasizes the significance of design strategy as a means to accomplish the innovation process, wherein companies utilize design thinking to develop innovation strategies encompassing various dimensions such as business, organizational, marketing, and technological innovation. Additionally, the study discusses disruptive innovation strategies and their impact on industries and markets. The study concludes that while innovation can result from Strategy, the absence of Strategy and innovation can lead to business failure. Timely adjustment of strategies and alignment with focus areas a

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AISSAOU, Abderrahim, Khaled HARAKTI, Samia LAHOUEL, and Youcef Yassine GHADJATI. "The role of sports marketing in achieving social integration." Geosport for Society 22, no. 1 (2025): 47–58. https://doi.org/10.30892/gss.2205-130.

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This research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes to paying attention to the dimensions of social integration by adopting the social concept of sports marketing through the sports marketing mix. The results of the research also confirmed that the contribution of the sports product to achieving social integration is through the provision of goods, services and ideas that include a set of characte

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Tedja, Budiarto, Mochammad Al Musadieq, Edy Yulianto, and Andriani Kusumawati. "Sustaining Success in B2B Partnerships: Exploring Intention to Continue the Relationship." Sustainability 16, no. 10 (2024): 4211. http://dx.doi.org/10.3390/su16104211.

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This study aimed to analyze the influence of service quality, relationship marketing, perceived value, and satisfaction on intention to continue relationships in the business-to-business context of lubricant companies in Indonesia. We utilized the theoretical perspectives of the Social Exchange Theory and Expectation–Confirmation Theory. The research sample comprised 135 distributors of lubricant companies in Indonesia selected through saturated sampling. Data collection employed a survey method, and data were analyzed using PLS-SEM. The results indicate that service quality and relational mar

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MOLNAR, O.S., V.P. KALINIC, and V.S. SEHEDIY. "The relationship between marketing and logistics in the sales system of enterprises." Market Relations Development in Ukraine №3(250)2022 145 (June 21, 2022): 54–59. https://doi.org/10.5281/zenodo.6678139.

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The subject of the study is the relationship between marketing and logistics in the sales system of enterprises. The aim of the study is to explore the theoretical foundations of the relationship between marketing and logistics in the field of sales. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. діяльResults of work. The paper identifies five main functions of marketing. The sequence of actions that allow to formulate a system of logistics service is give

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Bogdan, Nazar. "DEVELOPMENT OF A STRATEGY FOR PROMOTING A NEW PRODUCT IN THE CONDITIONS OF AN ECONOMIC CRISIS." Visnyk Universytetu “Ukraina”, no. 13 (40) (2025): 14–26. https://doi.org/10.36994/2707-4110-2025-13-40-02.

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The article examines the theoretical and methodological principles of developing a strategy for promoting a new product to the market, taking into account the specific challenges caused by military operations and the economic crisis in Ukraine. It analyzes modern approaches to forming a marketing strategy in a dynamic competitive environment, exacerbated by the instability of the domestic market and changes in consumer preferences. It reveals the methodology for studying the market situation in conditions of reduced solvency of the population, disruption of logistics chains and increased risks

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