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Dissertations / Theses on the topic 'Adoption and Customers'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Sommerfeld, Jeffrey. "Residential customers and adoption of solar PV." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/98508/4/Jeffrey_Sommerfeld_Thesis.pdf.

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Policies encouraging consumer use of solar photovoltaic (PV) are promoted to reduce the impacts of climate change. To maximise benefits, the role of the consumer is critical as their adoption and use of renewable energy technology may, or may not, align with policy objectives of the energy professionals. The contribution of this research is it provides a better understanding of consumer interaction with solar PV technology. From this understanding, policy options can be developed and/or adapted to address technical and/or human-related issues that impact on the effectiveness of solar PV policy

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Qayyum, Faisal, and Haider Ali. "FACTORS DETERMINING CUSTOMERS’ ADOPTION OF INTERNET BANKING : A Quantitative Study of Swedish Customers." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15346.

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Title: Factors determining customers’ adoption of internet bankingResearch Question: Which factors are important for Swedish customers in the adoption of internet banking? Purpose: The purpose of this study is to identify and analyze the most important factors that can influence the adoption of internet banking by Swedish customers. We focus on the adoption of internet banking by taking into account customer point of view. Methodology: This study employs qualitative as well as quantitative research methods. The qualitative research is conducted by collecting secondary data from full text datab

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3

Junaid, Muhammad, and Fahim muhammad Iqbal. "Evaluation of Customers Adoption of Mobile Technologies For Shopping and Factors Motivating Consumers to Adopt Mobile Shopping." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-56345.

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Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. With reference to e-commerce, organizations should analyze preferences of consumers in mobile-commerce environment and based on their findings, should adjust their product or service accordingly. The current research was based on the future research areas hi

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Enckell, Christopher, and Moa Isgran. "Barriers towards a successful adoption of PSS: A Provider and Customer Perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-62058.

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With the arising digital disruption and global market pressures, several manufacturing companies have recognized the strategic integration of services as a way to competitive advantage and corporate profitability, they therefore have the desire to differentiate themselves by creating new service-oriented strategies, namely Product-Service Systems (PSS). While transforming towards a PSS provider there are a number of barriers that the organization has to overcome. After an extensive literature review the authors identified 34 such barriers. Tukker (2015) argues that the number of successful ado

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Chen, Wen-Hui. "Determinants of internet banking adoption by corporate customers : a study of behavioural intentions in Taiwanese businesses." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/61915/.

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The aim of this thesis is to investigate the determinants of the behavioural intention of Internet banking adoption among individual members of a corporate customer’s buying centre, and to compare the difference between adopters (corporate customers) and non-adopters (companies that do not currently use Internet banking) with an emphasis on the factors that influence the adoption of Internet banking (IB). Five theoretical models were applied: theory of reasoned action (TRA), theory of planned behaviour (TPB), technology acceptance model (TAM), decomposed theory of planned behaviour (DTPB), and

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6

Konlaan, Leedip Boinkum, and Justice Antwi Boasiako. "ADOPTION OF INTERNET BANKING FROM A CUSTOMERS' PERSPECTIVE IN GHANA(The study of Standard Chartered Bank-Kumasi)." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6367.

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<p> </p><p><strong>COURSE: Master Thesis in Business Administration 15 ECTS</strong></p><p><strong>Research problem</strong></p><p>To what extent do customers' at Standard Chartered Bank in Kumasi adopt internet banking?</p><p><strong>Purpose of the study</strong></p><p>The purpose of this study is to explore barriers and drivers to the adoption of internet banking among customers at the Standard Chartered Bank-Kumasi.</p><p><strong>Research Question</strong></p><ul type="disc"><li>Are customers at Standard Chartered Bank-Kumasi aware of the existence of internet services in their bank?</li></

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7

Wu, MeiMei. "Investigating the adoption of banking services delivered over remote channels : the case of Chinese Internet banking customers." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/9387.

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Customers adoption of Internet banking has become a widely-researched topic, although it is fair to state that some research gaps still exist. This research aims to fill some of the research gaps by examining the factors that determine the relevant behaviour of three different categories of Internet banking customers in China (i.e. current users, non-users, and discontinued users), and by developing two conceptual models that are derived from different, but complementary, theoretical approaches. The Decision Making Model and the Service and Relationship Evaluation Model are developed in this r

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8

agostini, Alessandro. "Winning Customers in the Era of Cloud Business Intelligence: : Key Adoption Factors from a Small and Medium Enterprise perspective." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23403.

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Due to the fast development of new technologies, the Business Intelligence market is changing rapidly, forcing vendors to adapt their offerings to the customers’ needs. As the amount of data available to companies has been substantially increasing in the past years, the need of suitable software tools that perform the right analyses became essential, even in the small and medium sized business' environment. The previous literature,focused on big firms and traditional implementation of Business Intelligence solutions, highlighted the importance of understanding the key factors in successful pro

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9

Tabsh, Bassam Khalil Hamdan. "An investigation of the adoption by banks and acceptance by bank customers of internet banking in the Sultanate of Oman." Thesis, Cardiff Metropolitan University, 2012. http://hdl.handle.net/10369/6479.

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Internet banking has been part of the American and European banking system for many years, but only since 2005 have Omani banks adopted this technology. There is little research on Internet banking adoption in Oman and no research on Omani customers' acceptance of Internet banking. This two-phase research study used the unified theory of acceptance and use of technology (UTAUT) as a theoretical basis. The UTAUT model was modified by adding three constructs (culture, customers' attitude towards computers, trust) to investigate the key constructs influencing customers acceptance of Internet bank

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10

Al-Azzam, M. K. A. "An integrated model for examining factors that influence customers' adoption of internet banking services provided by commercial banks in Jordan." Thesis, Liverpool John Moores University, 2017. http://researchonline.ljmu.ac.uk/5164/.

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With the Internet revolutionising the banking industry, customers nowadays expect much more from their banks, demanding more convenient, flexible, and easy-to-use financial products and services that could not be easily offered by traditional retail banking. Consequently, several new banking applications have emerged in order to cope with this demand, Internet banking (IB), as an example of these applications, is considered to revolutionise the traditional way of thinking about banking services. Despite the potential benefits offered, Jordanian bank customers are reluctant to adopt IB services

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11

Altwaijri, Ahmad Saleh. "Marketing strategies and national culture : an empirical investigation of customers' acceptance of the online banking channel in the context of Saudi national culture." Thesis, Brunel University, 2015. http://bura.brunel.ac.uk/handle/2438/13835.

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Technology and the development of the Internet has led to greater awareness among organisations of the role the Internet can play in improving services through online channels. Banks, financial institutions and the relevant government authorities in the Kingdom of Saudi Arabia (KSA) have made great progress towards improving their e-services; however, these efforts came with a lack of theoretical background concerning the main challenge, which is to encourage customers to accept Online Banking (OB). This research has explored these concerns, with the aim of providing better understanding of th

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12

Mohanty, Pooja. "Knowledge aggregation from experts and customers: A contribution to new product innovation with artificial intelligence techniques." Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/672428.

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La innovació de nous productes amb la participació del client, ha ajudat a reforçar el canvi de paradigma de les organitzacions cap a una lògica centrada en el client. Els beneficis de participar en la co-creació de nous productes són especialment prolífics per als clients, donant lloc al fenomen de crowdsourcing amb tornejos, retransmissions i concursos. No obstant això, amb una major participació, les empreses s'enfronten a un nou repte: aprendre a filtrar les millors solucions o idees per als seus problemes. Per a això, proposem un enfoc basat en el nivell d'adopció de clients. Primer, ide

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Nagel, Christian [Verfasser], Jan H. [Akademischer Betreuer] Schumann, and Dirk [Akademischer Betreuer] Totzek. "Three Essays on the Marketing of Innovations : Community Collaboration, Strategy at Product Launch, and Customers’ Post-Adoption Experience of Really New Products / Christian Nagel ; Jan H. Schumann, Dirk Totzek." Passau : Universität Passau, 2017. http://d-nb.info/114022168X/34.

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Nagel, Christian Siegfried Anton [Verfasser], Jan Hendrik [Akademischer Betreuer] Schumann, and Dirk [Akademischer Betreuer] Totzek. "Three Essays on the Marketing of Innovations : Community Collaboration, Strategy at Product Launch, and Customers’ Post-Adoption Experience of Really New Products / Christian Nagel ; Jan H. Schumann, Dirk Totzek." Passau : Universität Passau, 2017. http://d-nb.info/114022168X/34.

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15

Esteves, Paulo Sérgio Filipe Mena. "Social CRM adoption in a higher education institution." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10395.

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Mestrado em Gestão de Sistemas de Informação<br>Neste estudo foi adoptada a definição proposta por Choy, et al. (2003) e Shaw (1999) onde o Customer Relationship Management é definido como o processo pelo qual uma empresa envereda por uma estratégia de procura de maximização da informação sobre os seus clientes num esforço para aumentar a sua lealdade e pronlogar a relação comercial. A Web 2.0 é o termo geralmente usado para descrever a chamada segunda geração da World Wide Web e está intimamente relacionado com o fenómeno da interacção e partilha de informação online (Barsky & Purdon, 2006).

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Sheehan, Benjamin T. "Customer service chatbots: Anthropomorphism, adoption and word of mouth." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/121188/1/Benjamin_Sheehan_Thesis.pdf.

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Chatbots can be configured to provide customer service. This thesis submits two quantitative studies to support the idea that a chatbot's perceived humanness is important to consumers. Preliminary results suggest that the anthropomorphism of a chatbot leads to increases in adoption and recommendation intent. Furthermore, the source of the anthropomorphic perceptions appears linked to a chatbot's use of specific linguistic stratagems which can be manipulated by practitioners and researchers.

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Lam, Lai Ki. "Adoption of Customer Relationship Management (CRM) in local manufacturing industry /." access full-text access abstract and table of contents, 2005. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?mphil-meem-b19887292a.pdf.

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Thesis (M. Phil.)--City University of Hong Kong, 2005.<br>"Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the degree of Master of Philosophy." Includes bibliographical references.

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Mousa, Rania. "E-government adoption process : XBRL adoption in HM revenue and customs and companies house." Thesis, University of Birmingham, 2011. http://etheses.bham.ac.uk//id/eprint/1752/.

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The last two decades have seen an evolution of Information and Communication Technology (ICT) capabilities in the public sector which facilitates the adoption of several IT innovations. Electronic government is one of these strategic innovations that many government agencies have considered adopting to deliver government information and services and support the modernisation of government’s administrative tasks. This research investigates an e-government adoption process as represented by the Extensible Business Reporting Language (XBRL) adoption process. XBRL constitutes one of the key compon

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Lee, Sze Kin. "Adoption of Business to Customer (B2C) E-commerce in Macau." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636418.

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Mozeik, Celeste K. "Customer adoption of online restaurant services a multi-channel approach /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 94 p, 2007. http://proquest.umi.com/pqdweb?did=1338866361&sid=7&Fmt=2&clientId=8331&RQT=309&VName=PQD.

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Thesis (M.S.H.T.M.)--University of Delaware, 2007.<br>Principal faculty advisors: Srikanth Beldona and Francis Kwanza, Dept. of Hotel, Restaurant, & Institutional Management. Includes bibliographical references.

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21

Al, Mutawa Tariq I. M. S. "Adoption of internal performance values for measurement of customer satisfaction." Thesis, Brunel University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436485.

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Martins, Diana Tavares Grazina. "Factors that influence the success of customer relationship management adoption." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/5898.

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Mestrado em Ciências Empresariais<br>The global market is constantly evolving which means companies need to continuously innovate their businesses and understand new ways to keep in touch with their customers. One way to do it is by resorting to Information Technologies (IT) such as Customer Relationship Management (CRM). This kind of information system allows companies to gather data from their customers and transform it into information they can use to better achieve any expectations their clients may have while engaging in closer relationships with them. However, not all companies can succe

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Tian, Xiaoguang. "Hybrid Models in Automobile Insurance: Technology Adoption and Customer Relations." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1538717/.

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Customer relationship management (CRM), a primary activity in the business value chain to relate to the customer, involves solicitation, analysis, and the use of the knowledge about the customer to provide goods and services through effective and efficient methods. It is a wise strategy and source of competitive advantage for customer behavior understanding and business performance management. The use of information technology (IT) in CRM allows companies to simplify their processes, to integrate product or service related decision making with the business strategies, and to optimize their ope

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Jin, Ying. "Sustainable Production of Fuel : A Study for Customer Adoption of 2nd Generation of Biofuel." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-131910.

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Abstract Finding a new fuel to substitute gasoline which reducing rapidly every year, is an urgent problem in the world. In this situation, biofuel is considered to be one kind of new fuel which make no pollution. Nowadays, 1st generation biofuel is familiar with people and adopted by customers, which make it have a stable market share. Since it also brings new problems, 2nd generation biofuel appear and solve all the problems.In the thesis, I compared the pros and cons between the 1st and 2nd generation biofuel in order to find the possibility if the 2nd generation biofuel can substitute the

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U, U. Sang. "Key determinants of customer adoption of internet banking service in Macau." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636777.

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Oskarsson, Steinthor, and Diana Chernetska. "WIND OF CHANGE: A NEW WAY OF CUSTOMER INVOLVEMENT." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19895.

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This article investigates the evolution of a customer involvement concept and how Web 3.0 technology can contribute to it. We intend to answer the questions how do manufacturing companies involve customers into innovation processes, how they can benefit from Web 3.0 technology and we also rather general look upon adoption process of new tools. Information was obtained through executing intervention experiments in three manufacturing companies in the bathroom industry operating at the web 3.0 platform. The main part of the experiment includes ‘educational session’ by which we intend to create a

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Belachew, Yohannes, Amanda Hoang, and Joseph Kourieh. "Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption." Thesis, Jönköping University, JIBS, Business Informatics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-795.

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<p>Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. These applications are called Customer Relationship Management (CRM) Systems and have become one of the most widely adopted business solution in the private sector. In the mean time, mobile internet and mobile marketing have become two of the most popular subjects mentioned in business literature today.</p><p>A new system that combines CRM and mobile technologies has rec

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Petersson, Jasmine, and Andersson Emelie Rasmusson. "Om SEO är så bra, så varför inte? : En kvalitativ studie om sökmotoroptimering." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76558.

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Syfte och forskningsfrågor: Syftet med denna studie är att undersöka på vilka sätt enmans- och mikroföretag tar till sig sökmotoroptimering. Detta för att bättre förstå vilka hinder företag upplever med att ta till sig sökmotoroptimering, så att kunskap om hur företag skulle kunna ta sig förbi identifierade hinder genereras. 1. På vilka sätt tar enmans- och mikroföretag till sig sökmotoroptimering som den digitala utvecklingen möjliggjort? 2. Vad finns det för hinder för enmans- och mikroföretag att ta till sig sökmotoroptimering? Metod: Studien är av kvalitativ karaktär och har genomförts

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Xiao, Xiang, and Wenbin Zhang. "The Study of Battery Electric Vehicle DiffusionConsidering Technology Development Impact : A model based study of Swedish market." Thesis, KTH, Hållbarhet och industriell dynamik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189505.

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Battery Electric Vehicle as an environmental friendly transportation alternative has already emerged as well as fade out of the market twice. It has been reintroduced along with the increasing concern about the environment issue. This recent diffusion is surrounded by lots of dynamic changes and uncertainties. However, most current studies focus on political, financial as well as infrastructure factors but neglect factors like the technology especially how people perceived it. Therefore, this study mainly research into how the technology development impact on the diffusion of battery electric

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Marques, Telma Nunes Campos. "Relatório de Estágio na Empresa White Airways, S.A.: A Problemática da Adopção do Customer Relationship Management." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2090.

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Mestrado em Ciências Empresariais<br>Perante a actual evolução dos mercados e a constante competitividade entre as organizações, há necessidade de valorizar o relacionamento com os clientes. Os produtos e preços tornam-se cada vez mais semelhantes, pelo que, o que vai distinguir as diversas organizações é o seu relacionamento com os clientes, daí a grande importância do processo de gestão de relacionamentos, CRM - Customer Relationship Management. Neste sentido, o presente relatório refere-se a um trabalho final de mestrado no qual se optou pela realização de um estágio na empresa White Airway

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Geringer, Susan D. "Adoption and usage of mobile phones by the generation Y customer segment : an empirical study." Thesis, Henley Business School, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436225.

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PORTO, ADRIANE CABRAL DA SILVA. "CRITICAL ASPECTS IN THE ADOPTION OF STRATEGIES OF CUSTOMER RELATIONSHIP MANAGEMENT - CRM: A EXPLORATÓRIO STUDY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2001. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2422@1.

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Nos últimos anos, testemunhamos uma explosão do mundo eletrônico - uma explosão que também é uma amostra de como os negócios irão ocorrer no futuro. As cadeias de suprimento estão sendo repensadas, os produtos e serviços reconfigurados e os modelos de negócios revistos. No entanto, enquanto os negócios eletrônicos e a Internet estão virando tudo de cabeça para baixo, um componente básico de negócios permanece constante: o relacionamento entre o fornecedor e o consumidor permanece (e sempre permanecerá) a base de construção para qualquer transação de negócios. Nesse sentido várias org

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Vernon, Mona Masghati. "The role of customer experience in technology strategy : implications for product adoption in information technology." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/67569.

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Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 104-105).<br>This research identifies and describes the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to better understand how information technology is

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Basahih, Eman. "An Explorative Analysis of Electronic Retailing Customer Adoptions in the Context of Saudi Arabia." Thesis, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26120.

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ABSTRACT An Explorative Analysis Evaluation of Electronic Retailing Customer Adoptions In the Context of Saudi Arabia To learn more about what people in Saudi Arabia thought about online shopping, a survey was distributed throughout public locations in three major cities: Riyadh, Jeddah, and Medina. The questionnaires investigated consumers’ intersecting views regarding online and in-store shopping, and attempted to learn more about the perceived usefulness and attractiveness of online shopping in Saudi Arabia, as well as privacy or trust issues related to online shopping that are relevant f

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Trerise, Vicki Margaret. "Aboriginal children and the dishonour of the Crown : human rights, 'best interests' and customary adoption." Thesis, University of British Columbia, 2011. http://hdl.handle.net/2429/36291.

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Central to the relationship between Canada and Aboriginal children is transgression: the systematic removal of these children from their families in order to eliminate Aboriginality from them, and from their society. Fundamental legal and moral issues are implicated: the sovereignty of the Crown, legality versus legitimacy, the nature of customary law, the legacy of colonialism, and the human rights of children and of minority groups. A constitutional enactment at Confederation created the ‘legal’ power to remove decision making authority from Aboriginal people, and then to actually remove t

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Rigo, Guy-Emmanuel. "The Adoption of CRM Strategy in a Higher Education Environment." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10286.

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Mestrado em Marketing<br>Actualmente, um grande número de empresas públicas ou privadas procuram obter uma maior lealdade, satisfação e retenção dos seus clientes. Da mesma forma, hoje em dia, as instituições de ensino superior pretendem desenvolver estilos de gestão mais eficientes adoptando estratégias de Customer Relationship Management (CRM). Mas, como em qualquer empresa, para desenvolver uma estratégia de CRM é importante ter o envolvimento de quem possui uma visão ampla de toda a actividade da sua empresa. O Marketeer é um dos colaboradores que melhor entende o que significa CRM e o que

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Vikström, Fredrik. "How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60033.

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Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. This since each of the culture types produced results which were outside acceptable perimeters. Out of the three aspects of the technology acceptance model,attitude has the biggest impact on intention to u

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Huotari, Henrik. "Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-15640.

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This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. A number of critical incidents leading to satisfactory and dissatisfactory experiences have been categorized by using the critical incident technique method based on customers’ recalls of past events. Main sources of satisfaction were the SSTs ability to provide a more efficient ser

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Vilela, Sarah Isabel da Fonseca. "A adoção de CRM numa autarquia : um estudo de caso na Câmara Municipal da Póvoa de Lanhoso." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4997.

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Mestrado em Marketing<br>Perante a atual evolução dos mercados e a constante competitividade entre as entidades, há a necessidade de valorizar e de fortalecer o relacionamento com os clientes. As entidades da Administração Pública (AP) também sofrem esta evolução do mercado. O Customer Relationship Management (CRM) é a ferramenta quem vem facilitar esta evolução, que permite o armazenamento de toda a informação dos clientes, bem como personalizar todas as interações com estes e tornar os processos mais céleres. Uma vez que esta investigação contempla um Estudo de Caso numa Entidade Pública, se

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Wang, Tzu-Chen, and 王子貞. "Narrating adoption: Chinese customers reactions to self-service technology adoption." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/863zaz.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>106<br>Self-service technologies surround us in our daily lives. Previous research finds that cultural influences self-service technologies adoption. This research explores Chinese customers’thought and intention toward using unknown self-service technologies. Observation and laddering interview methods are adopted in this research. We collect the data through 20 in-depth interviews and observations. We use a yin-yang perspective to analysis the data as influences toward and a way from use. In this research, we classify the context of the interviews as 58 different

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"M-Commerce : Standard Bank's cellphone banking adoption by customers." Thesis, 2004. http://hdl.handle.net/10413/2272.

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Mobile commerce is a product of the convergence of the two fastest growing technologies of the modern era: cellular phones and the Internet (Attwood and Duncan, 2000). It delivers electronic commerce capabilities into a consumer's hand via wireless technology, that is an ability to perform a transaction using a mobile device (cell phone, laptop, PDA), such as the cellphone banking service. The cellphone banking service allows banking customers to perform banking transactions directly on their cellphone, using either WAP or WIG technology. Four b

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Mojalefa, Trevor Letago Lucas. "Factors influencing the adoption of electronic banking behaviour." Thesis, 2014. http://hdl.handle.net/10210/12454.

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M.Com. (Business Management)<br>The current competitive climate within the South African banking industry has put pressure on banks to either find new revenue streams mainly through innovation, or to achieve existing cost efficiencies. South African banks have increasingly looked to advancements in new technology, innovation and service distribution channels as a solution for attaining sustainable competitive advantage. The primary objective of this study was to investigate and assess the independent variables (perceived usefulness, perceived ease of use, perceived cost, perceived privacy/ sec

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Sung, Pei-Hua, and 宋培華. "Examining Factors Influencing Customers' Adoption of Mobile Payment by UTAUT2 Model." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/dbfv7e.

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碩士<br>中國科技大學<br>企業管理系碩士在職專班<br>107<br>This Study explores the key factors of motivation of Taiwanese consumers using mobile payment. The result could assist merchants, payment service providers and authorities to enhance consumers’ the willingness of using mobile payment.TAM model from 1989 was used to understand consumers' acceptance of new technology products. However, this study is using UTAUT2 found in 2012 to build a structure and an assumption based on Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit. UTAUT2 expl

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Persad, Kamisha. "An investigation into the factors that influence customers' adoption of e-services." Diss., 2015. http://hdl.handle.net/10500/18506.

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Customer satisfaction is a key concern in any business strategy. It is often assumed that customer satisfaction can be enhanced using e-services. E-service is defined as interactive service received via the Internet (Jiang et al., 2013). E-service has contributed to business-to-consumer (B2C) e-commerce by providing on-demand solutions to customers. The relationship with the customer is enhanced by introducing self-service options, product customisation and variety. However, there may also be negative impacts, such as techno-stress and lack of online customer assistance. The primary aim of thi

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Nath, Rupanjali. "Cognition and IT adoption: study of bank employees and customers in India." Thesis, 2010. http://localhost:8080/iit/handle/2074/4676.

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Alalwan, A., Y. K. Dwivedi, and Nripendra P. Rana. "Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust." 2017. http://hdl.handle.net/10454/18077.

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Yes<br>Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and a

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TRAN, QUANG-MINH, and 陳光明. "Mobile Marketing in Tourism: Adoption of Customers on Mobile Application for Tourism Destination Visiting." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/63979204838544253098.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>105<br>Technology is developing rapidly, which introduces the smartness to all communities and organizations. In recent year, although mobile marketing has produced an interest between academics and practitioners, Short Message Services (SMS) and Multimedia Message Services (MMS) now are ineffective when most of mobile users have little interested in. To take advantages from the development of smartphone for purpose introducing an efficient marketing technique for tourism industry, this study demonstrates how customers adopt mobile tourism application. Afterward

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Lin, Chiung-Wan, and 林瓊婉. "An Investigation of Factors that Influence Customers'' Adoption of Bank Channels of Insurance Distribution." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/99171695152129358285.

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碩士<br>銘傳大學<br>財務金融學系碩士在職專班<br>102<br>The aim of this study is to investigate factors that influence customers to use bank channel to purchase insurance Based on prior studies, this study suggests three factors: firm image, service quality, and perceived value. This study adopts a questionnaire survey to yield quantitative data and uses a structural equation model (SEM) to examine the relationships between firm image, service quality, perceived value, customers'' satisfaction, and loyalty. Empirical results show that firm image and perceived value have a positive and significant effect on custo

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TSAI, CHENG-CHIH, and 蔡政志. "The Research on the Adoption of Hybrid Robo Advisory from Wealth Management Customers Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/45g5ps.

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碩士<br>東吳大學<br>企業管理學系<br>106<br>This study focuses on the integration between Robo-Advisor, Consultant and investors using Hybrid Robo Advisory. The empirical results, Robo-Advisor is highly valued by investors who have high risk tolerance in effectively controlling the risk of fluctuations in investment value. Hybrid Robo Advisory combines the control ability of Robo-advisor in the risk of investment value fluctuation, and also grasps the service customer group of the Consultant on the hierarchical layer of wealth management VIP customers. Based on the findings of the empirical results, the

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Alalwan, A., Y. K. Dwivedi, Nripendra P. Rana, and R. Algharabat. "Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk." 2017. http://hdl.handle.net/10454/18067.

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Yes<br>The key objective of this study is to propose and examine a conceptual model that best explains the key factors influencing Jordanian customers’ intentions and adoption of Internet banking. The conceptual model proposed was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). This was further extended by adding perceived risk as an external factor. Structural equation modelling (SEM) was conducted to analyse the data collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The results show that beha

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