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1
Khrouf, Lilia, and Souad Maghraoui. "Is ambiguity an efficient tool in Instagram ads." International Journal of Technology Marketing 17, no. 4 (2023): 347–62. http://dx.doi.org/10.1504/ijtmkt.2023.133970.
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Maghraoui, Souad, and Lilia Khrouf. "Is ambiguity an efficient tool in Instagram ads." International Journal of Technology Marketing 1, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijtmkt.2023.10053672.
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Serrano-Malebrá, Jorge, Cristian Vidal-Silva, and Iván Veas-González. "Social Media Marketing as a Segmentation Tool." Sustainability 15, no. 2 (2023): 1151. http://dx.doi.org/10.3390/su15021151.
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The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social media marketing activities as a background. Second, we searched for fashion social buyer segments using finite mixture partial least squares (FIMIX-PLS). Third, we sought to characterize these consumer segments. A sample of 486 users of social networks who accessed through mobile devices was obtained. The inclusion of social media marketing variables as antecedents of acceptance allowed us, to a large extent, to understand the intention to buy clothing by these social media users. The a posteriori segmentation technique helps to identify different types of users who use shoppable ads and their relationship with age and concerns about privacy, trust and purchases made on the Internet. The results show that, based on the explained variance and model fit, the proposed variables allow us to explain acceptance, with two groups of consumers within the sample being found.
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ІANKOVETS, Tetiana, and Daniil NIKOLAIEV. "Meta Ads digital advertising in social networks." Scientia fructuosa 5, no. 157 (2024): 76–88. http://dx.doi.org/10.31617/1.2024(157)06.
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A progressive tool for achieving the marketing goals of retail enterprises in digital advertising in social networks, taking into account the current situation in Ukraine, is Meta Ads. Advanced targeting parameters based on demographics, interests and own audience make Meta Ads a powerful tool for digital advertising professionals, allowing them to reach a wide audience with targeted messages. The study was conducted using the following methods: data analysis, synthesis and logical generalization of results; systemic, structural and statistical analysis with the use of graphical methods. The main sources of information are scientific papers, the results of marketing research, expert blogs in the field of digital advertising, and official statistical information from Internet resources. In the article there were considered the functions of generative artificial intelligence in Meta Ads, such as image enhancement, background generation, and ad text variations, which can reduce the time required to create advertising materials. Advantage+ tools that automate the process of creating advertising campaigns and targeting have been analysed, in particular Advantage+ Shopping Campaigns and Advantage+ Creative. The development trends of Meta Ads in the Ukrainian market, which will affect the results and efficiency of work with digital advertising, are substantiated. It was determined that the use of existing artificial intelligence technologies will allow enterprises to better find the target audience and work with advertisements
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Purwanto, Ade, and Khoirul Umam. "TAGLINE "ADA AQUA" EFFECTIVENESS USING EPIC MODEL IN KELURAHAN RANGKAPAN JAYA BARU PANCORAN MAS DEPOK." Jurnal Manajemen Pemasaran 13, no. 2 (2019): 47–53. http://dx.doi.org/10.9744/pemasaran.13.2.47-53.
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One measure of the success of advertising is its ability to create perspective space in the minds of audiences and consumers. Advertising as a message delivery tool does not only function to provide information, is persuasive and reminds audiences, but must also have an impact on consumers in the form of purchasing actions and attitudes towards products as expected by producers. This study aims to analyze the impact of AQUA product advertisements with the tagline “Ada AQUA” to consumers by using the EPIC model (Emphaty, Persuation, Impact, Communication). The research method used is quantitative descriptive. The results showed that AQUA ads with the tagline "Ada AQUA" were in the effective category as evidenced by the results of Emphaty dimensions of 4.15, which meant consumers liked and were interested in AQUA ads, Persuation dimensions of 3.89 showed AQUA ads were able to strengthen their image and character in the minds of consumers, the Impact dimension of 3.93 shows consumers more easily recognize AQUA ads with that tagline and Communcations dimensions of 4.06 indicate consumers are able to remember AQUA ads well. Broadly speaking, the conclusions obtained are AQUA ads with the tagline “Ada AQUA” effective in delivering the message to the target audience (consumers)
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HOLUBOVSKA, Oksana. "SEGMENTS OF AUDIENCES AND TARGETING OPPORTUNITIES IN GOOGLE ADS." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 165–68. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-23.
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The article considers the features of using the Google Ads as a program for Internet marketing. The number of online users is growing every year in the world and in Ukraine. People spend more time online than in any shopping mall, financial institution, leisure facility, etc. That’s why using of Google Ads to promote products, services and businesses has become an integral part of a successful advertising campaign. As a rule, Internet marketing specialists are engaged in researching the application possibilities of Google Ads from different digital-agencies. Scientists usually focus their attention on the definition of “Internet marketing”, “Digital-marketing” etc. That’s why we’re exploring the features of targeting in Google Ads based on a tool from a practical perspective. This article also substantiates the importance and value of using Google Ads to promote goods and services. The main audience segments for targeting, which are available in Google Ads, are defined and structured in the article. Four groups of segments were identified: Google segments, Data segments (information from website, mobile application, YouTube, database and lal-audience, Custom segments, Combined segments. By demographic characteristics, Google Ads gives an opportunity to choose targeting based on age, gender, family income, marital status, presence of children, education and others. An important part of running ads in Google Ads is selecting geotargeting. It can be a country, city, district or radius location. Equally important is the choice of devices on which advertising will be displayed – computers, tablets, smartphones, TVs. Google Ads also provides an opportunity to target users of specific mobile operators. All of these features form a significant advantage of Google Ads over other tools.
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Tran, Trang P. "Personalized ads on Facebook: An effective marketing tool for online marketers." Journal of Retailing and Consumer Services 39 (November 2017): 230–42. http://dx.doi.org/10.1016/j.jretconser.2017.06.010.
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Beccaria, Matteo, Valentina Forini, and Guido Macorini. "Generalized Gribov-Lipatov Reciprocity and AdS/CFT." Advances in High Energy Physics 2010 (2010): 1–37. http://dx.doi.org/10.1155/2010/753248.
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Planar𝒩=4SYM theory and QCD share the gluon sector, suggesting the investigation of Gribov-Lipatov reciprocity in the supersymmetric theory. Since the AdS/CFT correspondence links𝒩=4SYM and superstring dynamics onAdS5×S5, reciprocity is also expected to show up in the quantum corrected energies of certain classical string configurations dual to gauge theory twist-operators. We review recent results confirming this picture and revisiting the old idea of Gribov-Lipatov reciprocity as a modern theoretical tool useful for the study of open problems in AdS/CFT.
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Rozi, Anief Fauzan, and Suryadin Suryadin. "Rekomendasi Penentuan Target Pemasangan Iklan Facebook Ads Menggunakan Metode SAW." INFORMAL: Informatics Journal 4, no. 2 (2019): 40. http://dx.doi.org/10.19184/isj.v4i2.10123.
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In determining the interest of potential customers on Facebook, so far there are no tools and basic benchmarks as indicators that can be used as a reference for them to determine the target of online advertising. There is also no tool found in the form of software in the form of a decision support system that can help business people to process data and make decisions.
 The purpose of this study was to create a decision support system software for determining Facebook ads using the SAW method, with 6 criteria, namely the preferred page, likes, comments, shared, redeemed ads, ads clicked.
 The results of calculations using the system as well as those that have been manually calculated indicate that recreation is the best interest because it is based on a value of 14.60, with a percentage of suitability of 100%. So that the designed system can be used as a decision-making tool.
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Riyadi, Dani, Angga Eka Alfianto, Ayu Siti Ni'mah Syuridinia, and Mulyono Mulyono. "Content Advertising Assistance through Instagram Ads in the Kampung Wisata Tridi." TGO Journal of Community Development 1, no. 2 (2023): 83–89. http://dx.doi.org/10.56070/jcd.2023.014.
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This study aimed to enhance content advertising for Kampung Wisata Tridi through Instagram Ads. It involved a two-phase approach: a needs assessment and an intervention. The assessment uncovered a limited understanding of Instagram Ads among Kampung Wisata Tridi members. The intervention comprised a training session attended by 10 representatives. Results indicated improved comprehension of Instagram Ads basics and effective usage. Post-training, participants successfully created and managed their Instagram Ads. Conclusively, the study highlighted Instagram Ads as a valuable tool for promoting tourism destinations. The training session equipped Kampung Wisata Tridi with essential knowledge and skills, enabling them to leverage Instagram Ads for reaching a broader audience in their content advertising efforts.
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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management using the Facebook Ads Manager. The program is used a community development approach. This program broadened partners' understanding of digital marketing, particularly the use of Facebook ads and WhatsApp broadcasts. Despite the fact that the use of Facebook ads is still not optimal, sales turnover has increased in three months, particularly for innovative products such as dispenser mats.
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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (2022): 555–61. http://dx.doi.org/10.31603/ce.6252.
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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management using the Facebook Ads Manager. The program is used a community development approach. This program broadened partners' understanding of digital marketing, particularly the use of Facebook ads and WhatsApp broadcasts. Despite the fact that the use of Facebook ads is still not optimal, sales turnover has increased in three months, particularly for innovative products such as dispenser mats.
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Panjaitan, Arop Ria Saulina, Janny Rowena, and Tessa Handra. "Application of the Tam Model on Instagram Ads." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 6, no. 2 (2025): 129–38. https://doi.org/10.34306/itsdi.v6i2.685.
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Indonesia fashion industry is rapidly growing, driven by high household consumption and widespread social media use. Instagram Ads, a popular tool for digital marketing, provides targeted advertising features. However, limited research explores user perceptions influencing its adoption, particularly in the fashion sector. This study investigates factors affecting the intention to use Instagram Ads by applying constructs from the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), including perceived ease of use, perceived usefulness, trustworthiness, and attitudes toward Instagram Ads. A quantitative approach was used with Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from Instagram Ads users in the fashion industry, testing nine hypotheses to assess relationships between key variables. The results indicate that perceived ease of use positively influences perceived usefulness (H1), trustworthiness (H2), and attitudes toward Instagram Ads (H3). Perceived usefulness impacts trustworthiness (H4), attitudes (H5), and intention to use Instagram Ads (H6). While trustworthiness affects attitudes (H7), it does not directly influence intention to use Instagram Ads (H8). Attitudes significantly determine intention to use Instagram Ads (H9). This study extends previous research by highlighting the role of ease of use and perceived usefulness in shaping user attitudes and trust. The findings offer practical implications for businesses looking to optimize digital marketing strategies and theoretical contributions by integrating TAM and TPB in a social media advertising context.
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Dobrev, V. K. "Tenfold way for holography: AdS/CFT and beyond." International Journal of Modern Physics A 36, no. 07 (2021): 2150049. http://dx.doi.org/10.1142/s0217751x21500494.
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The main purpose of this paper is to lay the foundations of generalizing the AdS/CFT (holography) idea beyond the conformal setting. The main tool is to find suitable realizations of the bulk and boundary via group theory. We use all ten families of classical real semisimple Lie groups [Formula: see text] and Lie algebras [Formula: see text]. For this are used several group and algebra decompositions: the global Iwasawa decomposition and the local Bruhat and Sekiguchi-like decompositions. The same analysis is applied to the exceptional real semisimple Lie algebras.
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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf: Characterizing the Performance of Third-party Ads." ACM SIGMETRICS Performance Evaluation Review 49, no. 1 (2022): 37–38. http://dx.doi.org/10.1145/3543516.3453920.
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Online advertising (essentially display ads on websites) has proliferated in the last decade to the extent where it is now an integral part of the web. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis of the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop a tool, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities. Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. On smartphones, this additional cost of ads is 7% lower as we observe mobile pages include fewer and well-optimized ads. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost.
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Yang, Zhongguo, Irshad Ahmed Abbasi, Elfatih Elmubarak Mustafa, Sikandar Ali, and Mingzhu Zhang. "An Anomaly Detection Algorithm Selection Service for IoT Stream Data Based on Tsfresh Tool and Genetic Algorithm." Security and Communication Networks 2021 (February 5, 2021): 1–10. http://dx.doi.org/10.1155/2021/6677027.
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Anomaly detection algorithms (ADA) have been widely used as services in many maintenance monitoring platforms. However, there are numerous algorithms that could be applied to these fast changing stream data. Furthermore, in IoT stream data due to its dynamic nature, the phenomena of conception drift happened. Therefore, it is a challenging task to choose a suitable anomaly detection service (ADS) in real time. For accurate online anomalous data detection, this paper developed a service selection method to select and configure ADS at run-time. Initially, a time-series feature extractor (Tsfresh) and a genetic algorithm-based feature selection method are applied to swiftly extract dominant features which act as representation for the stream data patterns. Additionally, stream data and various efficient algorithms are collected as our historical data. A fast classification model based on XGBoost is trained to record stream data features to detect appropriate ADS dynamically at run-time. These methods help to choose suitable service and their respective configuration based on the patterns of stream data. The features used to describe and reflect time-series data’s intrinsic characteristics are the main success factor in our framework. Consequently, experiments are conducted to evaluate the effectiveness of features closed by genetic algorithm. Experimentations on both artificial and real datasets demonstrate that the accuracy of our proposed method outperforms various advanced approaches and can choose appropriate service in different scenarios efficiently.
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Rano Nazarova and Tuychiev Komilzhon Lazizovich. "NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR." International Journal of Innovative Technologies in Economy, no. 5(25) (September 30, 2019): 11–14. http://dx.doi.org/10.31435/rsglobal_ijite/30092019/6664.
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 Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products. The article highlights the concept of neuromarketing, its scope, methods and directions of neuromarketing in the modern world, as well as some examples of the use of neuromarketing.
 
 
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Nurhayati, Yati, and Susanti Susanti. "Implementasi Automatic Dependent Surveillance Broadcast (ADS-B) di Indonesia." WARTA ARDHIA 40, no. 3 (2014): 147–62. http://dx.doi.org/10.25104/wa.v40i3.128.147-162.
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Teknlologi ADSB is a new technology in the observation plane which is a combination of global positioning system (GPS), so that the aircraft can be traced to the position, velocity, wind direction, and altitude. This tool can be installed in the aircraft or ground stations and more superior than the radar.ADS-B is indeed a revolutionary look, start with only the antenna and the tool less than for a small refrigerator can detect aircraft and air traffic displays.Automatic Dependent Surveillance- Broadcast (ADS-B) is a detection technology where each plane passing owned transponder emits every two times per second information altitude, position, speed, direction, and other information to ground stations and other aircraft. This information is obtained from the information the Global Positioning System (GPS) or backup Flight Management System (FMS) in each plane. Teknlologi ADSB adalah teknologi baru dalam pengamatan pesawat terbang yang merupakan kombinasi global positioning system (GPS), sehingga pesawat bisa terlacak posisi, kecepatan, arah angin, dan ketinggian. Alat ini bisa dipasang di pesawat atau stasiun darat dan lebih unggul dari radar. ADS-B ini memang terlihat revolusioner, dengan hanya berbekal antenna dan alat kurang dari sebesar lemari es kecil dapat mendeteksi pesawat terbang dan menampilkan lalu lintas udara.Automatic Dependent Surveillance- Broadcast (ADS-B) adalah teknologi pendeteksi dimana setiap pesawat lewat transponder yang dimiliki memancarkan setiap dua kali dalam tiap detik informasi ketinggian, posisi, kecepatan, arah, dan informasi lainnya ke stasiun darat dan pesawat lainnya. Informasi ini didapat dari informasi Global Positioning System (GPS) atau backup Flight Management System (FMS) yang ada di pesawat masing-masing.
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Wang, Yuexin. "The Regulation of Pop-up ads with Obscene Content." Transactions on Social Science, Education and Humanities Research 12 (August 29, 2024): 144–49. http://dx.doi.org/10.62051/zfjm1b42.
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The Internet has improved people’s life by providing quick and easy access to huge amount of information that continuously updates. However, this powerfully immersive environment also creates new problems. Specifically, 97.8% of the dissemination of obscenity now happens on the Internet. Moreover, the pop-up ads suddenly appearing at any websites and cluttering the computer screen has become a great bugbear of the Internet. Pop-up ads remain a dynamic and influential tool for marketers due to their low cost and push interactions. Based on the surveys, 80% of the pop-up ads have obscene content which causes the antipathy of most people. In China, Advertising Law establishes limits to the pop-up ads which are a close mark shall be conspicuously indicated, and closing the advertisement by only one click shall be ensured. However, this regulation does not have an significant effect on pop-up ads as it is supposed to because of some defects, including the lack of deterrence by serious punishment, the dislocation of the subject of responsibility, the failure of social forces to play an auxiliary role, and the high cost of litigation. Therefore, in order to explore the effective regulation of pop-up ads with obscene content, this essay uses the methods of normative analysis and case analysis. It analyzes the shortcomings of existing Chinese laws on pop-up ads with obscene content and learns from the experience of other countries and finally proposes to regulate pop-up ads with obscene content by the joint efforts of Criminal Law and Advertising Law.
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Sousa, Chriscia Jamilly Pinto de, Ana Cristina Lo Prete, and Carolina Heitmann Mares Azevedo Ribeiro. "Accuracy of triggers in the identification of adverse drug events in hospitalized elderly." Research, Society and Development 9, no. 12 (2020): e33491211135. http://dx.doi.org/10.33448/rsd-v9i12.11135.
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Objective: Evaluate trigger accuracy for identifying adverse drug events (ADEs) in hospitalised elderly. Methods: Two hundred patients 60 years old from a medical clinic within a private hospital were followed-up. For ADE identification the adapted Global Trigger Tool tracker methodology was used. Causality was determined using the Naranjo Algorithm. Results: Of the 200 elderly patients included in the study, 106 were females (53%), the average age was 79 years, and the average length of hospital stay was approximately ± 10 days. Selected triggers were identified 1,457 times. The group of triggers with the best performance regarding its analysis accuracy was evolution triggers, with sensitivity of 69% and positive predictive value of 68%. In the individual performance analysis, the evolution tracker allergy, allergic reaction, pruritus achieved 100% performance for both sensitivity and positive predictive value. A total of 165 ADs were identified. Of these, 18% were phlebitis and 16% were hypoglycaemia. Drugs associated with ADE included insulin (15%) and Clarithromycin (9%). Conclusion: The triggering methodology has been effective for identifying ADEs. In addition, determination best trigger for constructing an ADE identification tool for hospitalised elderly was performed.
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Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.
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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzing the results obtained, it can be said that definitely theaters do not use PPC as an advertising tool. Among the popular keywords only 5 theaters were identified using this form, which represents less than 3% of all the theaters in Poland. The reasons for low popularity are the high costs and the lack of advertising due to the relatively large number of contemporary theater customers.
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Jeswani, Sakshi, Santhakumar Senthilvelan, Chetana Ratnaparkhi, Ashwini Umredkar, and Shilpa Pande. "Pediatric Acquired Demyelinating Syndrome (ADS)—A Proposed Flowchart for Imaging Diagnosis." Indographics 02, no. 02 (2023): 053–61. http://dx.doi.org/10.1055/s-0043-1771335.
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AbstractPediatric acquired demyelinating syndromes (ADS) consists of a group of neuroinflammatory disorders, which include monophasic acute disseminated encephalomyelitis, multiple sclerosis, aquaporin-4 antibody-associated neuromyelitis optica spectrum disorder, myelin oligodendrocyte glycoprotein antibody-associated disease, and seronegative ADS. Various advances have been made in understanding their pathology, clinical, and imaging features for providing timely and precise diagnosis to ensure appropriate patient management. Imaging serves as an important tool in not only for diagnosis of demyelination but also helps in distinguishing them. In this case series, the authors have tried to assess distinctive imaging features of these disorders and arrive at an algorithmic approach for the diagnosis of various pediatric demyelinating disorders.
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Norrahmiati. "ENHANCE SALES PERFORMANCE WITH FACEBOOK ADVERTISING IN SMES AGRIBUSINESS SECTOR." JWM (JURNAL WAWASAN MANAJEMEN) 8, no. 2 (2020): 180–95. http://dx.doi.org/10.20527/jwm.v8i2.47.
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Nowadays, technology grows rapidly that makes the rate of adoption technology becomes high, especially in the field of marketing. Enhancement of the adoption technology from a marketing perspective prompt this research to focuses on the relationship between the utilization of social media Facebook as advertising with sales performance. Thus this study analyzes the factors that can influence when adopting Facebook as an advertising medium in the agribusiness sector SMEs and their impact on sales performance. This research focuses on SMEs in the East Java region of Indonesia. The research data was conducted quantitatively by giving questionnaires to SME owners. 102 valid data were received and analyzed using PLS analysis with the help of the SmartPLS 3.0 application. To examine the factors that can influence the adoption of SMEs to use Facebook ads, we use the TAM and DIT models, and we add other variables such as demographic targeting, interactivity and brand awareness. The results show that all of these factors have a significant influence on the use of Facebook ads. Next, we also analyze the impact of using Facebook ads on sales performance. The result shows that using Facebook ads as a marketing tool will improve SME sales performance.
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Zhivkov, Petar, Chavdar Stoyanov, and Walter Furman. "Accelerator driven system for transmutation and energy production." EPJ Web of Conferences 194 (2018): 08002. http://dx.doi.org/10.1051/epjconf/201819408002.
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The significant quantities of highly radiotoxic long-lived nuclear waste necessitate the research of methods of their transmutation to short-lived ones. This can be achieved by interaction between nuclear waste and neutrons (n,xn)-reactions and radiative captive). The ADS (Accelerator Driven System) is the most promising tool for such transmutation. ADS consists of powerful high energy accelerator irradiating a target of heavy nuclei: uranium, thorium, lead and bismuth. Inside of the target is generated a high-energy neutron field. Several ADS constructions for waste transmutation and energy production are considered. The influence of the cooling system on the neutron flux and the energy production in ADS are investigated. The radiation and biological protection are also discussed.
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Md. Iqbal, Bhuyan. "SOCIAL MEDIA AS A TOOL OF BRAND COMMUNICATION IN BANGLADESH:." DIU Journal of Humanities and Social Science 2, no. 01 (2014): 61–76. http://dx.doi.org/10.36481/diujhss.v.02i1.swe6r425.
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In today’s competitive business world, no business survives without proper branding. Branding is therefore important to every business regardless of the size, because it helps distinguish a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. Since brand communication is not free of cost, it is really hard for enterprises, especially Small and Medium Enterprises (SMEs), of Bangladesh to carry out a successful brand communication program through traditional marketing activities, which include banner ads, text ads, e-mail, radio and television advertising etc. However, social media has evolved over the last few years to become the most affordable springboard for brand communication through engaging customers in innovative ways and making them true stakeholders in the value-creation process. Attracted by its potential to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are also coming forward to embrace the full prospects of social media. This paper attempts to explore the problems and prospects of brand communication through social media in the context of Bangladesh.
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Mitić, Sanja, and Galjina Ognjanov. "Print ads in Serbia then-and-now: A comparison of print ads published in Politika daily in 1922 vs. 2022." Marketing 54, no. 4 (2023): 251–57. http://dx.doi.org/10.5937/mkng2304251m.
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The paper focuses on the content analysis of the print advertisements in Serbia aiming to compare the print media advertising in the two time periods, i.e. in the years of 1922 and 2022. The comparison is based on the selected issues of the most prominent Serbian daily paper "Politika" with the continuation of publishing for more than one century. The commercial ads placed in "Politika" in December 1922 as well as December 2022 have been randomly selected and analyzed. Besides expected reduction in the number of placed ads as a result of the current changes on the advertising market brought by the proliferation of new media channels, the most interesting differences in print advertising in the second decade of the 20th and 21st centuries have been found in regard to the types of advertisers, advertising creatives as well as the use of Cyrilic and Latin letters. In conclusion, the authors argue that print advertising, though with a substantially reduced share within the overall media advertising budgets, has remained an important media communications tool particularly for its role in the development of broader stakeholder relations.
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Hamon, Marie, Flora Capelle, Raphaël Passemard, and Bénédicte Gourieux. "Assessment of an Online Training Tool for the Automated Unit-Dose Dispensing System (ADS) Process." Pharmaceutical Technology in Hospital Pharmacy 4, no. 1 (2019): 41–46. http://dx.doi.org/10.1515/pthp-2019-0003.
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Abstract Background Automated unit-dose dispensing system (ADS) of oral solid medication is a complex and sensitive production process in the drug distribution system. Hence, an appropriate training of hospital pharmacy technicians (HPT) is essential. A basic training (observational and practical) of 3 weeks is first organized to evaluate the HPT, followed by an interview with both the pharmacist and the HPT chief. The importance of the human factor (daily routine and repetitive tasks) showed by the risks analysis within this process has led us to search new learning methods to keep the team engaged. An e-learning training was selected in order to further complete the HPT initial training but also as a continuous training to the HPTs who are already working in the ADS process. Process and Methods The e-learning tool was developed using the Google® platform and includes four theoretical training modules (Google® Slides): Module 1 “General organization”, Module 2 “Automatic preparation machine”, Module 3 “Repackaging” and Module 4 “Non-automated drug dispensing”. Each module ends with a self-assessment (Google® Forms). Various teaching materials are included: links to institutional procedures, videos, photos, quizzes, simulations … A minimum of 75 % of correct answers is requested to validate each module. The e-learning, once final, was validated with a new HPT and with five HPTs already in place for more than a year. A satisfaction form is available at the end of the training. Results The 6 HPTs obtained an average of 17.75/20 correct answers. The most successful modules were 1 and 4 (average per module: M1 = 18.5/20; M2=16.8/20; M3=17/20; M4=18.7/20). For module 3, two HPTs scored below 75 % and therefore had to pass this module again. The average time to complete this training was 1.5 hours. HPTs are 100 % satisfied with the training and the teaching materials used. Discussion/Conclusions The e-learning tool fit well with the initial training and the continuous training of the HPTs. Its set up is simple. The duration length spent on the training is shortened for both the pharmacist and the learner. This tool is tailored to the learner needs and constraints. It allows the integration of playful and interactive teaching tool which were appreciated. An audit will be conducted to assess the impact of this training tool on the overall ADS process.
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Angelidou, Ioanna Antigoni, Hannah Stocker, Konrad Beyreuther, and Birgit Teichmann. "Validation of the “Perceptions Regarding pRE-Symptomatic Alzheimer’s Disease Screening” (PRE-ADS) Questionnaire in the German Population: Attitudes, Motivations, and Barriers to Pre-Symptomatic Dementia Screening." Journal of Alzheimer's Disease 97, no. 1 (2024): 309–25. http://dx.doi.org/10.3233/jad-230961.
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Background: Attitudes, motivations, and barriers to pre-symptomatic screening for Alzheimer’s disease (AD) in the general population are unclear, and validated measurement tools are lacking. Objective: Translation and validation of the German version of the “Perceptions regarding pRE-symptomatic Alzheimer’s Disease Screening” (PRE-ADS) questionnaire. Methods: A convenience sample (N = 256) was recruited via an online platform. Validation of the PRE-ADS-D consisted of assessments of reliability, structural validity using Principal Component Analysis (PCA) and Exploratory Factor Analysis (EFA) and construct validity using known-group tests. A subscale “Acceptability of Screening”, with 5 PRE-ADS-D items, was extracted to measure acceptance of screening in clinical practice. The STROBE checklist was used for reporting. Results: EFA revealed a three-factor model for the PRE-ADS-D. Acceptable to good internal consistency was found for the 25-item scale (α= 0.78), as well as for the three factors “Concerns about Screening” (α= 0.85), “Intention to be Screened” (α= 0.87), and “Preventive Health Behaviors” (α= 0.81). Construct validity was confirmed for both the 25-item PRE-ADS-D and the “Acceptability of Screening” scale (α= 0.91). Overall, 51.2% of the participants showed a preference for screening. Non-parametric tests were conducted to further explore group differences of the sample. Conclusions: The PRE-ADS-D is a reliable and valid tool to measure attitudes, motives, and barriers regarding pre-symptomatic dementia screening in the German-speaking general population. Additionally, the subscale “Acceptability of Screening” demonstrated good construct validity and reliability, suggesting its promising potential as a practical tool in clinical practice.
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Arth Dave, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, and Prof.(Dr.) Arpit Jain. "Techniques for Enhancing User Engagement through Personalized Ads on Streaming Plat-forms." Universal Research Reports 9, no. 3 (2022): 196–218. http://dx.doi.org/10.36676/urr.v9.i3.1390.
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The rapid growth of streaming platforms has transformed the media consumption landscape, providing unique opportunities for advertisers to reach highly targeted audiences. Personalized advertising has emerged as a powerful tool to enhance user engagement by delivering relevant content tailored to individual preferences and behaviors. This paper explores the various techniques employed to optimize personalized ads, focusing on the role of data analytics, machine learning, and artificial intelligence in understanding user preferences and consumption patterns. By leveraging real-time data, advertisers can create dynamic, adaptive ads that resonate more deeply with users, leading to improved engagement and retention rates. Additionally, the study examines the ethical implications of data privacy and user trust, highlighting the balance between personalization and user consent. The findings suggest that strategic implementation of personalized ads, combined with a transparent approach to data usage, can significantly enhance user satisfaction and the overall effectiveness of advertising campaigns on streaming platforms. This abstract introduces the key techniques and challenges in personalizing ads for streaming platforms, emphasizing user engagement and ethical considerations.
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Mkhitaryan, Karine. "The Use of Advertisements and Adbusters in the Course of Business English." Armenian Folia Anglistika 6, no. 1-2 (7) (2010): 125–29. http://dx.doi.org/10.46991/afa/2010.6.1-2.125.
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The use of ads and adbusters is a most effective tool in the Business English teaching since it supposes the ability to analyze linguistic and inter-cultural situations which is a necessary precondition for creating ads and adbusters in the given language. It is noteworthy, that the efficiency of a foreign language teaching is first and foremost ensured in case inter-disciplinary relations have been considered, i.e. the ones that exist between the given foreign language and the professional field the student is engaged in. Future specialists of business should be competent in linguostylistic and psychological peculiarities of ads and adbusters. From the methodological perspective they should also be able to create ads, adbusters and resumes using various communicative methods and forms.
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Alfarel, Farhan, Noor Aziz, and Baroya Mila Shanty. "The Effectiveness of Bank BTN’s Youtube Ads Against Purchasing Decisions." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 1, no. 1 (2021): 11–18. http://dx.doi.org/10.22219/jamanika.v1i1.16062.
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Bank BTN has always been nominated for a top of top brand awards from 2016 to 2019. This phenomenon shows the brand image of Bank BTN, which has long been known as an icon of the bank with the best homeownership credit products as a positive value that can influence purchasing decisions. The purpose of this study was to determine whether the Bank BTN’s Youtube ads were effective. The dimensions of the Bank BTN YouTube ads included empathy, persuasion, impact, and communication on the BTN bank Youtube ads. The variables used in this study include empathy, persuasion, impact, communication, advertising effectiveness, and purchase decisions. This type of research is a descriptive study with a quantitative approach with 100 respondents. The analytical tool used in this research is the EPIC Model method with SPSS software. The results of this study indicate that Bank BTN Youtube advertisements are proven to be effective. Furthermore, there is partially a positive and significant influence between empathy, persuasion, impact, and communication on purchasing decisions. Meanwhile, simultaneously the influence of empathy, persuasion, impact, and communication affect purchasing decisions.
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Belhaj, A., L. Chakhchi, H. El Moumni, J. Khalloufi, and K. Masmar. "Thermal image and phase transitions of charged AdS black holes using shadow analysis." International Journal of Modern Physics A 35, no. 27 (2020): 2050170. http://dx.doi.org/10.1142/s0217751x20501705.
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We investigate the relations between the black hole shadow and charged AdS black hole critical behavior in the extended phase space. Using the thermo-shadow formalism built in Ref. 1, we reveal that the shadow radius can be considered as an efficient tool to study thermodynamical black hole systems. Based on such arguments, we build a thermal profile by varying the RN–AdS black hole temperature on the shadow silhouette. Among others, the Van der Waals-like phase transition takes place. This could open a new window on the thermal picture of black holes and the corresponding thermodynamics from the observational point of view.
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Al Olaimat, Farhan, Mamdouh Al-Ziyadat, Sarah Okour, et al. "Jordanian Women Following-up Online Stores’ Ads." Dirasat: Human and Social Sciences 50, no. 2 (2023): 465–82. http://dx.doi.org/10.35516/hum.v50i2.4955.
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Objectives: This study aimed to identify the reasons for Jordanian women's engagement with electronic store advertisements, explore the habits and usage patterns of Jordanian women regarding electronic store advertisements, investigate the motives behind Jordanian women's interest in electronic store advertisements, examine the types of electronic stores followed by Jordanian women (local, regional, international), determine the most significant goods and services that Jordanian women seek through electronic stores, analyze the factors that capture the attention of Jordanian women towards e-store advertisements, and understand the purchasing behavior of Jordanian women in relation to e-store ads.
 Methodology: This study falls within the scope of descriptive research and relies on the survey method. A questionnaire was used as a tool to collect data from a sample of (450) Jordanian women in the northern Jordanian region. The objective of the study was to gather information and answer the research objectives.
 Results: The study revealed several findings. Firstly, the highest percentage of Jordanian women indicated that they follow electronic store advertisements 1 to less than 5 times a day. Additionally, the study found that communication through social networking sites was the primary channel for electronic store ads. Specifically, Ali Baba store ads were the most followed by Jordanian women. The use of images and graphics in electronic advertisements emerged as the most influential factors in attracting attention, generating interest, and creating a desire among Jordanian women. Moreover, the study showed that the purchasing behavior of Jordanian women influenced by electronic advertisements was moderate. Furthermore, no statistically significant differences were found between the reasons for Jordanian women's follow-up to e-store advertisements and their purchasing behavior based on variables such as income level, age, and educational achievement.
 Conclusion: The purchasing behavior influenced by Jordanian women's follow-up to electronic advertisements was moderate.
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Datta, Amit, Michael Carl Tschantz, and Anupam Datta. "Automated Experiments on Ad Privacy Settings." Proceedings on Privacy Enhancing Technologies 2015, no. 1 (2015): 92–112. http://dx.doi.org/10.1515/popets-2015-0007.
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Abstract To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about some features of a user’s profile, that it does provide some choice on ads, and that these choices can lead to seemingly discriminatory ads. In particular, we found that visiting webpages associated with substance abuse changed the ads shown but not the settings page. We also found that setting the gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male. We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users. Nevertheless, these results can form the starting point for deeper investigations by either the companies themselves or by regulatory bodies.
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Harun, Mohd Fauzi, Fareez Vincent Amos@Mohd Fadly, Nik Narimah Nik Abdullah, and Nur Safinas Al Bakry. "The Effects of Religiosity in Ads Toward Brand Image." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 2 (2023): 119–35. http://dx.doi.org/10.17576/jkmjc-2023-3902-07.
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Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This study’s objective is to understand how culture, specifically religiosity, could affect the brand image through local ads’ appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main themes were discovered which are; commodification, halalness and trustworthiness. Religiosity is said to be positively affected by religious visual communication design in ads. These emotional strategies in marketing easily gain attention from their values, which are later translated into trustworthiness which is called commodification. Religious cues in ads are easily associated as the products’ brand image even though some are considered as misled. A fine line between marketing and religion needs to be drawn by the marketers or advertisers to avoid exaggeration and becoming a norm in marketing. Keywords: Advertisement, brand image, Islamic ads, religiosity, visual communication.
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Giabelli, Anna, Lorenzo Malandri, Fabio Mercorio, Mario Mezzanzanica, and Andrea Seveso. "NEO: A System for Identifying New Emerging Occupation from Job Ads." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 18 (2021): 16035–37. http://dx.doi.org/10.1609/aaai.v35i18.18004.
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We demonstrate NEO, a tool for automatically enriching the European Occupation and Skill Taxonomy (ESCO) with terms that represents new occupations extracted from million Online Job Advertisements (OJAs). NEO proposes (i) a novel metric that allows one to measure the semantic similarity between words in a taxonomy, and (ii) a set of measures that estimate the adherence of new terms to the most suited taxonomic concept, enabling the user to evaluate the suggestions. To test its effectiveness, NEO has been evaluated over 2M+ 2018 UK job ads, along with a user-study to confirm the usefulness of NEO in the taxonomy enrichment task.
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Damon, James, Edwin Henneken, and Alberto Accomazzi. "Managing Institutional Bibliographies using the ADS API: A new workflow using Google Sheets." EPJ Web of Conferences 186 (2018): 12003. http://dx.doi.org/10.1051/epjconf/201818612003.
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Curating institutional bibliographies with the ADS web interface is currently a manual process that scales with the number of search terms. Long author lists and institutions with multiple sub-organizations or name variations increase the workload. Review work is monotonous and can take significant time depending on the size of the institution and the frequency of reviews. Consequently, bibliographies generated in this way are costly and may suffer from human error. We propose a semi-automated workflow that uses an iterative approach to discovery with ADS’s new search engine and a recently developed Google Sheets add on. First, affiliation strings from a user created spreadsheet are searched with the ADS API and for each result the matched affiliation and the paired author are retrieved. Next, each author name string is searched and items where that author is paired with an empty affiliation field are retrieved. The results from both queries are then compiled into output sheets with pertinent information for manual review. Finally, the selected items can be added to an ADS library from the Google Sheets interface. The tool can also use previously rejected affiliation strings to flag false positives in subsequent queries. Curators do not need to have extensive technical skills in order to use the workflow and they can help improve the ADS by opting to share ORCIDs, author synonyms, and affiliation synonyms.
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Galyna, Kozytska. "Features of the use of "Google Ads" by small and medium businesses." Economics: time realities 3, no. 43 (2019): 31–38. https://doi.org/10.5281/zenodo.3724681.
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The article deals with the peculiarities of functioning of small and medium-sized business entities, including: their advertising activities. The relevance and high popularity of online advertising for small and medium businesses to promote their own products and services is justified. A descriptive description of the pay-per-click advertising network and the benefits and disadvantages that businesses can potentially benefit from are provided. The features of using "Google Ads" functionality are distinguished by small and medium-sized businesses compared to large companies. Recommendations have been made on the use of the "Google Ads" tool by individual entities of small and medium-sized businesses, depending on their goals, business category, stage of life cycle of the enterprise itself, characteristics of its product portfolio, popularity of the brand of the company, etc.
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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf." Proceedings of the ACM on Measurement and Analysis of Computing Systems 5, no. 1 (2021): 1–26. http://dx.doi.org/10.1145/3447381.
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Monetizing websites and web apps through online advertising is widespread in the web ecosystem, creating a billion-dollar market. This has led to the emergence of a vast network of tertiary ad providers and ad syndication to facilitate this growing market. Nowadays, the online advertising ecosystem forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively being studied in recent years. On the other hand, the ability of today's browsers to load dynamic web pages with complex animations and Javascript has also transformed online advertising. This can have a significant impact on webpage performance. The latter is a critical metric for optimization since it ultimately impacts user satisfaction. Unfortunately, there are limited literature studies on understanding the performance impacts of online advertising which we argue is as important as privacy and security. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis on the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop a tool, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities. Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. On smartphones, this additional cost of ads is 7% lower since mobile pages include fewer and well-optimized ads. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost.
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Volz, Máire, Isabelle Hoare, Kaniyah Harris, Mallory Helfenbein, and Antonino Cucchiara. "The Expertise Finder: Using NASA ADS for Panel Reviewer Selection." Research Notes of the AAS 8, no. 3 (2024): 69. http://dx.doi.org/10.3847/2515-5172/ad3041.
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Abstract Astronomical research is often made possible by the utilization of different resources that support members of the community in their research endeavors (e.g., telescopes access, or funds). Often, the entities that provide these resources establish a competitive process, which include the submission, by interested parties, of research proposals describing the research objectives and how the resources will be used to reach them. These proposals are evaluated by “ad hoc” panels of researchers, that provide a ranked list of the proposals based on their scientific relevance and other factors. This is also true for many NASA funding opportunities. In this article we present an open-sourced tool, the Expertise Finder, that simplifies the reviewers identification process. Expertise Finder provides NASA officials ways to scout prospective reviewers at small, less resourced, institutions that may have fewer opportunities to present and publish their research work with respect to colleagues at larger institutions.
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Joshi, Lata Kh, and P. Ramadevi. "Backreaction effects due to matter coupled higher derivative gravity." Modern Physics Letters A 30, no. 16 (2015): 1550065. http://dx.doi.org/10.1142/s0217732315500650.
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AdS-hydrodynamics has proven to be a useful tool for obtaining transport coefficients observed in the collective flow of strongly coupled fluids like quark gluon plasma (QGP). Particularly, the ratio of shear viscosity to entropy density η/s obtained from elliptic flow measurements can be matched with the computation done in the dual gravity theory. The experimentally observed temperature dependence of η/s requires the study of scalar matter coupled AdS gravity including higher derivative curvature corrections. We obtain the backreaction to the metric for such a matter coupled AdS gravity in D-dimensional spacetime due to the higher derivative curvature corrections. Then, we present the backreaction corrections to shear viscosity η and entropy density s.
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Alkawwaz, Siham, and Saeede Al-Khalidy. "A Pragmatic Study of Persuasive Analogies in English Ads." Kufa Journal of Arts 1, no. 55 (2023): 422–57. http://dx.doi.org/10.36317/kaj/2023/v1.i55.11211.
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Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers. There are limited number of studies on analogy as an independent literary phenomenon and is rarely studied as a persuasive tool used in advertising. Accordingly, the main aim of this study is to highlight successful applications of analogy in advertisements to demonstrate its persuasive effect in directing the audience to purchase the products being advertised. Also, it is aimed at revealing the pragmatic strategies and persuasive appeals contribute in making persuasive analogy. The main findings of the study have been: 1) analogy is an effective figure of speech which plays a significant role in the field of advertising to raise the audience’s interest and respectively raise the essence of persuasion; 2) the use of images (visual metaphor) are noticeably greater than verbal figurative devices; 3) with regard to the speech acts, directive and representative have been used most frequently; 4) the advertisers relied mainly upon metaphor in creating advertisements, while little use of similes have been made; and 5) pathos has been the main appeal the advertisers employed for the purpose of persuasion.
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Bhuyan, Md. Iqbal, and Syed Mizanur Rahman. "Social Media as a Tool of Brand Communication in Bangladesh: Problems and Prospects." DIU Journal of Humanities and Social Science 2 (October 2, 2024): 61–76. https://doi.org/10.5281/zenodo.13879435.
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In today’s competitive business world, no business survives without proper branding. Branding is therefore important to every business regardless of the size, because it helps distinguish a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. Since brand communication is not free of cost, it is really hard for enterprises, especially Small and Medium Enterprises (SMEs), of Bangladesh to carry out a successful brand communication program through traditional marketing activities, which include banner ads, text ads, e-mail, radio and television advertising etc. However, social media has evolved over the last few years to become the most affordable springboard for brand communication through engaging customers in innovative ways and making them true stakeholders in the value-creation process. Attracted by its potential to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are also coming forward to embrace the full prospects of social media. This paper attempts to explore the problems and prospects of brand communication through social media in the context of Bangladesh.
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Wong, Alison L., Nicholas Hricz, Harsha Malapati, et al. "A simple and robust method for automating analysis of naïve and regenerating peripheral nerves." PLOS ONE 16, no. 7 (2021): e0248323. http://dx.doi.org/10.1371/journal.pone.0248323.
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Background Manual axon histomorphometry (AH) is time- and resource-intensive, which has inspired many attempts at automation. However, there has been little investigation on implementation of automated programs for widespread use. Ideally such a program should be able to perform AH across imaging modalities and nerve states. AxonDeepSeg (ADS) is an open source deep learning program that has previously been validated in electron microscopy. We evaluated the robustness of ADS for peripheral nerve axonal histomorphometry in light micrographs prepared using two different methods. Methods Axon histomorphometry using ADS and manual analysis (gold-standard) was performed on light micrographs of naïve or regenerating rat median nerve cross-sections prepared with either toluidine-resin or osmium-paraffin embedding protocols. The parameters of interest included axon count, axon diameter, myelin thickness, and g-ratio. Results Manual and automatic ADS axon counts demonstrated good agreement in naïve nerves and moderate agreement on regenerating nerves. There were small but consistent differences in measured axon diameter, myelin thickness and g-ratio; however, absolute differences were small. Both methods appropriately identified differences between naïve and regenerating nerves. ADS was faster than manual axon analysis. Conclusions Without any algorithm retraining, ADS was able to appropriately identify critical differences between naïve and regenerating nerves and work with different sample preparation methods of peripheral nerve light micrographs. While there were differences between absolute values between manual and ADS, ADS performed consistently and required much less time. ADS is an accessible and robust tool for AH that can provide consistent analysis across protocols and nerve states.
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Viananda, Werra Triokta, and Deddy Muharman. "Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin." Ilomata International Journal of Management 5, no. 2 (2024): 482–502. http://dx.doi.org/10.61194/ijjm.v5i2.1124.
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Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is still relatively low due to several reasons and considerations. Generation Z are potential buyers in the future, so the low buying interest in generation Z must be overcome by carrying out marketing communication activities. This research uses qualitative method by collecting data through interviews with sources who are responsible for PT Wengga Citra Jaya's marketing activities and interviews with experts. The results of this research show that the efforts to use Instagram Ads carried out by PT Wengga Citra Jaya have not been optimal because there are elements that have not been used optimally. For maximum use, Instagram Ads must have information, images, audio, price and promotional elements. This research can be a reference for business actors who want to take advantage from Instagram Ads. To support maximum use of Instagram Ads, the supporting elements of the Instagram Ads should be maximally utilized to get more optimal results.
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Nakita Sisilia and Rayyan Firdaus. "Penggunaan Media Sosial dalam Meningkatkan Penjualan Melalui Aplikasi TikTok: Studi Kasus pada Industri E-Commerce." Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi 2, no. 3 (2024): 32–36. http://dx.doi.org/10.61132/rimba.v2i3.1014.
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Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration with influencers, use of hashtags, and ads such as Top View Ads and Brand Takeover. With the right approach, TikTok can be a very effective promotional tool to increase sales and consumer interaction in e-commerce.
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Milošević, Marina, Dorotea Kovačević, and Maja Brozović. "The Influence of Monochromatic Illustrations on the Attention to Public Health Messages: An Eye-Tracking Study." Applied Sciences 14, no. 14 (2024): 6003. http://dx.doi.org/10.3390/app14146003.
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Past research suggests that images can be a useful tool in attracting people’s attention and improving public health communication. This is especially important for the effective transmission of health-related messages to the youth, who should be warned about risks of alcohol and tobacco use. This study explores the application of eye-tracking methodology to investigate the influence of monochromatic illustrations on youths’ visual attention to digital ads, with a particular emphasis on those presenting harmful effects of alcohol and tobacco consumption. Four digital ads were designed for the purpose of the experiment. Two ad topics (alcohol versus tobacco) and two ad contents (text-only versus text with a monochromatic illustration) were used as variables in the digital ad design. Analyses of eye fixations and viewing time revealed that more students noticed the digital ads with the illustration than the text-only ads. Furthermore, we found that the ads with illustrations had a longer viewing time and a higher number of fixations, regardless of the ad topic. The findings highlight the effectiveness of eye-tracking technology in examining the role of illustrations in digital ads, focusing on a better perception of addiction prevention campaigns whose message is targeted primarily toward young people.
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Handore, Gauri, Saloni Koyande, Kaveri Sawant, and Prathamesh Kale. "FROM VIDEO SHARING TO MARKETING GIANT: A COMPREHENSIVE REVIEW OF YOUTUBES HISTORY, FEATURES, MARKETING STRATEGIES, AND ADVERTISING IMPACT." International Journal of Advanced Research 13, no. 06 (2025): 1475–81. https://doi.org/10.21474/ijar01/21210.
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YouTube has transformed from a simple video-sharing website into one of the most influential digital marketing platforms. Since being acquired by Google, it has seen rapid growth in both user base and technology. With its global reach, diverse content, and high user engagement, YouTube offers businesses unique opportunities to connect with their target audience. Key features such as personalized recommendations, monetization options, and integration with Google services enhance its value as a marketing tool. Businesses use YouTube to boost brand visibility, drive website traffic, and engage customers through interactive content. It also significantly shapes consumer behavior by influencing purchasing decisions through product reviews, tutorials, influencer content, and ads. Robust analytical tools provide insights into viewer demographics, engagement, and campaign performance, helping marketers refine strategies. YouTube supports a variety of ad formats including skippable and non-skippable ads, bumper ads, and overlay ads designed to meet different marketing goals. Today, YouTube plays a pivotal role in digital marketing, driving brand strategies and influencing consumer choices across industries.
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Zulfa, Hazimah, and . Indrawati . Indrawati. "Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions." International Journal of Current Science Research and Review 06, no. 12 (2023): 8411–18. https://doi.org/10.47191/ijcsrr/V6-i12-89.
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Abstract : Humorous advertising is considered the most effective marketing tool. However, on the other hand, consumers still identify the credibility of celebrities who star in advertisements. Companies need to determine which aspects of these two things are effective in increasing consumer purchasing intentions according to the type of product and target market. Apart from that, this research also measures endorsed brand credibility, transfer of brand image, attitude toward ads and e-word of mouth. This measuring tool was tested on a sample of 30 women who had seen a funny endorsement video from a famous comedian digital in Indonesia. The data was processed using IBM SPSS Statistics 26. The test results showed that the measuring instrument consisting of 7 constructs and 49 items met the validity and reliability criteria. Therefore, this particular measurement instrument was prepared for use in further research purposes.
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Woodside, Arch G. "Predicting advertising execution effectiveness: scale development and validation." European Journal of Marketing 50, no. 1/2 (2016): 306–11. http://dx.doi.org/10.1108/ejm-11-2015-0809.
Full textAbstract:
Purpose – This paper aims to present a commentary on the Armstrong et al. (2015) proposals to use checklists of Armstrong’s “advertising principles” to predict the effectiveness of alternative advertising executions and their tests of validity using paired ads with day-after recall scores. Design/methodology/approach – This paper discusses literature from anecdotal business journalism, cognitive science and behavioral economics that attempt to explain and accurately predict high-impact advertising. The commentary considers the value of using checklists and the relevancy complexity theory for examining whether or not checklists versus other tools are useful for accurately predicting advertising effectiveness. Findings – Anecdotal reports and scientific studies using true experiments support the practical benefits of advertising executives referring to advertising principles in the form of checklists when deciding which advertisement to run. Armstrong, Du, Green and Graefe (ADGG) provide a useful early warning tool that is useful for indicating ads that will not be effective, but their checklist method is unlikely to indicate which ads will have high impact. Researchers and executives should create and test the efficacy of configurations of content and design for identifying highly effective ads; testing should be done in clutter and using behavioroid measures (not seven-point scales); recall measures are inadequate proxies for behavior. Practical implications – By calling attention to the possibilities of using the persuasive advertising principles to test the ability to select specific ads that will most influence behavior such as purchases, ADGG offer a valuable contribution. Too often, advertisers and other decision makers ignore useful readily available information; creating tools useful for improving the quality of decision-making is missing in many marketing management contexts. ADGG indicate that such a tool is possible avoiding ads that are likely to be poor performing, advertising executions. Originality/value – This paper serves to emphasize the substantial value in using rigorous checklists as a step in making complex decisions such as advertising execution selections to avoid undesirable outcomes.