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Journal articles on the topic 'ADS TOOL'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Khrouf, Lilia, and Souad Maghraoui. "Is ambiguity an efficient tool in Instagram ads." International Journal of Technology Marketing 17, no. 4 (2023): 347–62. http://dx.doi.org/10.1504/ijtmkt.2023.133970.

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Maghraoui, Souad, and Lilia Khrouf. "Is ambiguity an efficient tool in Instagram ads." International Journal of Technology Marketing 1, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijtmkt.2023.10053672.

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Serrano-Malebrá, Jorge, Cristian Vidal-Silva, and Iván Veas-González. "Social Media Marketing as a Segmentation Tool." Sustainability 15, no. 2 (2023): 1151. http://dx.doi.org/10.3390/su15021151.

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The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social media marketing activities as a background. Second, we searched for fashion social buyer segments using finite mixture partial least squares (FIMIX-PLS). Third, we sought to characterize these consumer segments. A sample of 486 users of social networks w

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ІANKOVETS, Tetiana, and Daniil NIKOLAIEV. "Meta Ads digital advertising in social networks." Scientia fructuosa 5, no. 157 (2024): 76–88. http://dx.doi.org/10.31617/1.2024(157)06.

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A progressive tool for achieving the marketing goals of retail enterprises in digital advertising in social networks, taking into account the current situation in Ukraine, is Meta Ads. Advanced targeting parameters based on demographics, interests and own audience make Meta Ads a powerful tool for digital advertising professionals, allowing them to reach a wide audience with targeted messages. The study was conducted using the following methods: data analysis, synthesis and logical generalization of results; systemic, structural and statistical analysis with the use of graphical methods. The m

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Purwanto, Ade, and Khoirul Umam. "TAGLINE "ADA AQUA" EFFECTIVENESS USING EPIC MODEL IN KELURAHAN RANGKAPAN JAYA BARU PANCORAN MAS DEPOK." Jurnal Manajemen Pemasaran 13, no. 2 (2019): 47–53. http://dx.doi.org/10.9744/pemasaran.13.2.47-53.

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One measure of the success of advertising is its ability to create perspective space in the minds of audiences and consumers. Advertising as a message delivery tool does not only function to provide information, is persuasive and reminds audiences, but must also have an impact on consumers in the form of purchasing actions and attitudes towards products as expected by producers. This study aims to analyze the impact of AQUA product advertisements with the tagline “Ada AQUA” to consumers by using the EPIC model (Emphaty, Persuation, Impact, Communication). The research method used is quantitati

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HOLUBOVSKA, Oksana. "SEGMENTS OF AUDIENCES AND TARGETING OPPORTUNITIES IN GOOGLE ADS." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 165–68. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-23.

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The article considers the features of using the Google Ads as a program for Internet marketing. The number of online users is growing every year in the world and in Ukraine. People spend more time online than in any shopping mall, financial institution, leisure facility, etc. That’s why using of Google Ads to promote products, services and businesses has become an integral part of a successful advertising campaign. As a rule, Internet marketing specialists are engaged in researching the application possibilities of Google Ads from different digital-agencies. Scientists usually focus their atte

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Tran, Trang P. "Personalized ads on Facebook: An effective marketing tool for online marketers." Journal of Retailing and Consumer Services 39 (November 2017): 230–42. http://dx.doi.org/10.1016/j.jretconser.2017.06.010.

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Beccaria, Matteo, Valentina Forini, and Guido Macorini. "Generalized Gribov-Lipatov Reciprocity and AdS/CFT." Advances in High Energy Physics 2010 (2010): 1–37. http://dx.doi.org/10.1155/2010/753248.

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Planar𝒩=4SYM theory and QCD share the gluon sector, suggesting the investigation of Gribov-Lipatov reciprocity in the supersymmetric theory. Since the AdS/CFT correspondence links𝒩=4SYM and superstring dynamics onAdS5×S5, reciprocity is also expected to show up in the quantum corrected energies of certain classical string configurations dual to gauge theory twist-operators. We review recent results confirming this picture and revisiting the old idea of Gribov-Lipatov reciprocity as a modern theoretical tool useful for the study of open problems in AdS/CFT.

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Rozi, Anief Fauzan, and Suryadin Suryadin. "Rekomendasi Penentuan Target Pemasangan Iklan Facebook Ads Menggunakan Metode SAW." INFORMAL: Informatics Journal 4, no. 2 (2019): 40. http://dx.doi.org/10.19184/isj.v4i2.10123.

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In determining the interest of potential customers on Facebook, so far there are no tools and basic benchmarks as indicators that can be used as a reference for them to determine the target of online advertising. There is also no tool found in the form of software in the form of a decision support system that can help business people to process data and make decisions. The purpose of this study was to create a decision support system software for determining Facebook ads using the SAW method, with 6 criteria, namely the preferred page, likes, comments, shared, redeemed ads, ads clicked.&

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Riyadi, Dani, Angga Eka Alfianto, Ayu Siti Ni'mah Syuridinia, and Mulyono Mulyono. "Content Advertising Assistance through Instagram Ads in the Kampung Wisata Tridi." TGO Journal of Community Development 1, no. 2 (2023): 83–89. http://dx.doi.org/10.56070/jcd.2023.014.

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This study aimed to enhance content advertising for Kampung Wisata Tridi through Instagram Ads. It involved a two-phase approach: a needs assessment and an intervention. The assessment uncovered a limited understanding of Instagram Ads among Kampung Wisata Tridi members. The intervention comprised a training session attended by 10 representatives. Results indicated improved comprehension of Instagram Ads basics and effective usage. Post-training, participants successfully created and managed their Instagram Ads. Conclusively, the study highlighted Instagram Ads as a valuable tool for promoting

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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (2022): 555–61. http://dx.doi.org/10.31603/ce.6252.

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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management us

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Hastomo, Widi, Ahmad Eko Saputro, and Yoga Rarastro Putra. "Social media training as a marketing tool for micro-enterprises." Community Empowerment 7, no. 3 (2022): 555–61. http://dx.doi.org/10.31603/ce.6252.

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Covid-19 has had a significant economic impact; MSMEs, which were so powerful during the 1998 economic crisis, were forced to abandon their operations during this pandemic. They must make mass layoffs in order to increase efficiency, without even providing severance pay to their employees. CV Sarana Teknik, which works in the furniture industry, had to lay off 93 percent of its employees due to a drop in turnover. The objective of the program is to provide digital marketing strategy counseling, training, and practice in the areas of interactive advertising content creation and ad management us

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Panjaitan, Arop Ria Saulina, Janny Rowena, and Tessa Handra. "Application of the Tam Model on Instagram Ads." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 6, no. 2 (2025): 129–38. https://doi.org/10.34306/itsdi.v6i2.685.

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Indonesia fashion industry is rapidly growing, driven by high household consumption and widespread social media use. Instagram Ads, a popular tool for digital marketing, provides targeted advertising features. However, limited research explores user perceptions influencing its adoption, particularly in the fashion sector. This study investigates factors affecting the intention to use Instagram Ads by applying constructs from the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), including perceived ease of use, perceived usefulness, trustworthiness, and attitudes toward In

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Dobrev, V. K. "Tenfold way for holography: AdS/CFT and beyond." International Journal of Modern Physics A 36, no. 07 (2021): 2150049. http://dx.doi.org/10.1142/s0217751x21500494.

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The main purpose of this paper is to lay the foundations of generalizing the AdS/CFT (holography) idea beyond the conformal setting. The main tool is to find suitable realizations of the bulk and boundary via group theory. We use all ten families of classical real semisimple Lie groups [Formula: see text] and Lie algebras [Formula: see text]. For this are used several group and algebra decompositions: the global Iwasawa decomposition and the local Bruhat and Sekiguchi-like decompositions. The same analysis is applied to the exceptional real semisimple Lie algebras.

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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf: Characterizing the Performance of Third-party Ads." ACM SIGMETRICS Performance Evaluation Review 49, no. 1 (2022): 37–38. http://dx.doi.org/10.1145/3543516.3453920.

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Online advertising (essentially display ads on websites) has proliferated in the last decade to the extent where it is now an integral part of the web. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis of the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purp

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Yang, Zhongguo, Irshad Ahmed Abbasi, Elfatih Elmubarak Mustafa, Sikandar Ali, and Mingzhu Zhang. "An Anomaly Detection Algorithm Selection Service for IoT Stream Data Based on Tsfresh Tool and Genetic Algorithm." Security and Communication Networks 2021 (February 5, 2021): 1–10. http://dx.doi.org/10.1155/2021/6677027.

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Anomaly detection algorithms (ADA) have been widely used as services in many maintenance monitoring platforms. However, there are numerous algorithms that could be applied to these fast changing stream data. Furthermore, in IoT stream data due to its dynamic nature, the phenomena of conception drift happened. Therefore, it is a challenging task to choose a suitable anomaly detection service (ADS) in real time. For accurate online anomalous data detection, this paper developed a service selection method to select and configure ADS at run-time. Initially, a time-series feature extractor (Tsfresh

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Rano Nazarova and Tuychiev Komilzhon Lazizovich. "NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR." International Journal of Innovative Technologies in Economy, no. 5(25) (September 30, 2019): 11–14. http://dx.doi.org/10.31435/rsglobal_ijite/30092019/6664.

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   Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products. The article highlights the concept of neuromarketing, its scope, methods and directions of neuromarketing in the modern world, as well as some examples of the use of neuromarketing.  

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Nurhayati, Yati, and Susanti Susanti. "Implementasi Automatic Dependent Surveillance Broadcast (ADS-B) di Indonesia." WARTA ARDHIA 40, no. 3 (2014): 147–62. http://dx.doi.org/10.25104/wa.v40i3.128.147-162.

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Teknlologi ADSB is a new technology in the observation plane which is a combination of global positioning system (GPS), so that the aircraft can be traced to the position, velocity, wind direction, and altitude. This tool can be installed in the aircraft or ground stations and more superior than the radar.ADS-B is indeed a revolutionary look, start with only the antenna and the tool less than for a small refrigerator can detect aircraft and air traffic displays.Automatic Dependent Surveillance- Broadcast (ADS-B) is a detection technology where each plane passing owned transponder emits every t

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Wang, Yuexin. "The Regulation of Pop-up ads with Obscene Content." Transactions on Social Science, Education and Humanities Research 12 (August 29, 2024): 144–49. http://dx.doi.org/10.62051/zfjm1b42.

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The Internet has improved people’s life by providing quick and easy access to huge amount of information that continuously updates. However, this powerfully immersive environment also creates new problems. Specifically, 97.8% of the dissemination of obscenity now happens on the Internet. Moreover, the pop-up ads suddenly appearing at any websites and cluttering the computer screen has become a great bugbear of the Internet. Pop-up ads remain a dynamic and influential tool for marketers due to their low cost and push interactions. Based on the surveys, 80% of the pop-up ads have obscene content

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Sousa, Chriscia Jamilly Pinto de, Ana Cristina Lo Prete, and Carolina Heitmann Mares Azevedo Ribeiro. "Accuracy of triggers in the identification of adverse drug events in hospitalized elderly." Research, Society and Development 9, no. 12 (2020): e33491211135. http://dx.doi.org/10.33448/rsd-v9i12.11135.

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Objective: Evaluate trigger accuracy for identifying adverse drug events (ADEs) in hospitalised elderly. Methods: Two hundred patients 60 years old from a medical clinic within a private hospital were followed-up. For ADE identification the adapted Global Trigger Tool tracker methodology was used. Causality was determined using the Naranjo Algorithm. Results: Of the 200 elderly patients included in the study, 106 were females (53%), the average age was 79 years, and the average length of hospital stay was approximately ± 10 days. Selected triggers were identified 1,457 times. The group of trig

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Szymański, Grzegorz. "Google Ads Campaigns in Promotional Activities of Theaters." Marketing of Scientific and Research Organizations 37, no. 3 (2020): 73–86. http://dx.doi.org/10.2478/minib-2020-0023.

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AbstractAlthough the pace of life is very high today, young people spend free time among applications and electronic devices, but theatrical performances are relatively popular nonetheless. Theaters to appeal to young people should use online tools as a basic form of advertising. One of the most popular forms of e-marketing is the search engine SEM. The research question was formulated in the form: do the theaters advertise in paid search results PPC? To answer this question, we analyzed the search results on Google, including AdWords ads, among Polish theaters for popular keywords. By analyzi

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Norrahmiati. "ENHANCE SALES PERFORMANCE WITH FACEBOOK ADVERTISING IN SMES AGRIBUSINESS SECTOR." JWM (JURNAL WAWASAN MANAJEMEN) 8, no. 2 (2020): 180–95. http://dx.doi.org/10.20527/jwm.v8i2.47.

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Nowadays, technology grows rapidly that makes the rate of adoption technology becomes high, especially in the field of marketing. Enhancement of the adoption technology from a marketing perspective prompt this research to focuses on the relationship between the utilization of social media Facebook as advertising with sales performance. Thus this study analyzes the factors that can influence when adopting Facebook as an advertising medium in the agribusiness sector SMEs and their impact on sales performance. This research focuses on SMEs in the East Java region of Indonesia. The research data w

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Jeswani, Sakshi, Santhakumar Senthilvelan, Chetana Ratnaparkhi, Ashwini Umredkar, and Shilpa Pande. "Pediatric Acquired Demyelinating Syndrome (ADS)—A Proposed Flowchart for Imaging Diagnosis." Indographics 02, no. 02 (2023): 053–61. http://dx.doi.org/10.1055/s-0043-1771335.

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AbstractPediatric acquired demyelinating syndromes (ADS) consists of a group of neuroinflammatory disorders, which include monophasic acute disseminated encephalomyelitis, multiple sclerosis, aquaporin-4 antibody-associated neuromyelitis optica spectrum disorder, myelin oligodendrocyte glycoprotein antibody-associated disease, and seronegative ADS. Various advances have been made in understanding their pathology, clinical, and imaging features for providing timely and precise diagnosis to ensure appropriate patient management. Imaging serves as an important tool in not only for diagnosis of de

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Zhivkov, Petar, Chavdar Stoyanov, and Walter Furman. "Accelerator driven system for transmutation and energy production." EPJ Web of Conferences 194 (2018): 08002. http://dx.doi.org/10.1051/epjconf/201819408002.

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The significant quantities of highly radiotoxic long-lived nuclear waste necessitate the research of methods of their transmutation to short-lived ones. This can be achieved by interaction between nuclear waste and neutrons (n,xn)-reactions and radiative captive). The ADS (Accelerator Driven System) is the most promising tool for such transmutation. ADS consists of powerful high energy accelerator irradiating a target of heavy nuclei: uranium, thorium, lead and bismuth. Inside of the target is generated a high-energy neutron field. Several ADS constructions for waste transmutation and energy p

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Md. Iqbal, Bhuyan. "SOCIAL MEDIA AS A TOOL OF BRAND COMMUNICATION IN BANGLADESH:." DIU Journal of Humanities and Social Science 2, no. 01 (2014): 61–76. http://dx.doi.org/10.36481/diujhss.v.02i1.swe6r425.

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In today’s competitive business world, no business survives without proper branding. Branding is therefore important to every business regardless of the size, because it helps distinguish a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. Since brand communication is not free of cost, it is really hard for enterprises, especially Small and Medium Enterprises (SMEs), of Bangladesh to carry out a successful brand communication program through traditional marketing activities, w

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Mitić, Sanja, and Galjina Ognjanov. "Print ads in Serbia then-and-now: A comparison of print ads published in Politika daily in 1922 vs. 2022." Marketing 54, no. 4 (2023): 251–57. http://dx.doi.org/10.5937/mkng2304251m.

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The paper focuses on the content analysis of the print advertisements in Serbia aiming to compare the print media advertising in the two time periods, i.e. in the years of 1922 and 2022. The comparison is based on the selected issues of the most prominent Serbian daily paper "Politika" with the continuation of publishing for more than one century. The commercial ads placed in "Politika" in December 1922 as well as December 2022 have been randomly selected and analyzed. Besides expected reduction in the number of placed ads as a result of the current changes on the advertising market brought by

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Hamon, Marie, Flora Capelle, Raphaël Passemard, and Bénédicte Gourieux. "Assessment of an Online Training Tool for the Automated Unit-Dose Dispensing System (ADS) Process." Pharmaceutical Technology in Hospital Pharmacy 4, no. 1 (2019): 41–46. http://dx.doi.org/10.1515/pthp-2019-0003.

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Abstract Background Automated unit-dose dispensing system (ADS) of oral solid medication is a complex and sensitive production process in the drug distribution system. Hence, an appropriate training of hospital pharmacy technicians (HPT) is essential. A basic training (observational and practical) of 3 weeks is first organized to evaluate the HPT, followed by an interview with both the pharmacist and the HPT chief. The importance of the human factor (daily routine and repetitive tasks) showed by the risks analysis within this process has led us to search new learning methods to keep the team e

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Angelidou, Ioanna Antigoni, Hannah Stocker, Konrad Beyreuther, and Birgit Teichmann. "Validation of the “Perceptions Regarding pRE-Symptomatic Alzheimer’s Disease Screening” (PRE-ADS) Questionnaire in the German Population: Attitudes, Motivations, and Barriers to Pre-Symptomatic Dementia Screening." Journal of Alzheimer's Disease 97, no. 1 (2024): 309–25. http://dx.doi.org/10.3233/jad-230961.

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Background: Attitudes, motivations, and barriers to pre-symptomatic screening for Alzheimer’s disease (AD) in the general population are unclear, and validated measurement tools are lacking. Objective: Translation and validation of the German version of the “Perceptions regarding pRE-symptomatic Alzheimer’s Disease Screening” (PRE-ADS) questionnaire. Methods: A convenience sample (N = 256) was recruited via an online platform. Validation of the PRE-ADS-D consisted of assessments of reliability, structural validity using Principal Component Analysis (PCA) and Exploratory Factor Analysis (EFA) a

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Arth Dave, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, and Prof.(Dr.) Arpit Jain. "Techniques for Enhancing User Engagement through Personalized Ads on Streaming Plat-forms." Universal Research Reports 9, no. 3 (2022): 196–218. http://dx.doi.org/10.36676/urr.v9.i3.1390.

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The rapid growth of streaming platforms has transformed the media consumption landscape, providing unique opportunities for advertisers to reach highly targeted audiences. Personalized advertising has emerged as a powerful tool to enhance user engagement by delivering relevant content tailored to individual preferences and behaviors. This paper explores the various techniques employed to optimize personalized ads, focusing on the role of data analytics, machine learning, and artificial intelligence in understanding user preferences and consumption patterns. By leveraging real-time data, advert

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Mkhitaryan, Karine. "The Use of Advertisements and Adbusters in the Course of Business English." Armenian Folia Anglistika 6, no. 1-2 (7) (2010): 125–29. http://dx.doi.org/10.46991/afa/2010.6.1-2.125.

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The use of ads and adbusters is a most effective tool in the Business English teaching since it supposes the ability to analyze linguistic and inter-cultural situations which is a necessary precondition for creating ads and adbusters in the given language. It is noteworthy, that the efficiency of a foreign language teaching is first and foremost ensured in case inter-disciplinary relations have been considered, i.e. the ones that exist between the given foreign language and the professional field the student is engaged in. Future specialists of business should be competent in linguostylistic a

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Alfarel, Farhan, Noor Aziz, and Baroya Mila Shanty. "The Effectiveness of Bank BTN’s Youtube Ads Against Purchasing Decisions." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 1, no. 1 (2021): 11–18. http://dx.doi.org/10.22219/jamanika.v1i1.16062.

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Bank BTN has always been nominated for a top of top brand awards from 2016 to 2019. This phenomenon shows the brand image of Bank BTN, which has long been known as an icon of the bank with the best homeownership credit products as a positive value that can influence purchasing decisions. The purpose of this study was to determine whether the Bank BTN’s Youtube ads were effective. The dimensions of the Bank BTN YouTube ads included empathy, persuasion, impact, and communication on the BTN bank Youtube ads. The variables used in this study include empathy, persuasion, impact, communication, adve

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Belhaj, A., L. Chakhchi, H. El Moumni, J. Khalloufi, and K. Masmar. "Thermal image and phase transitions of charged AdS black holes using shadow analysis." International Journal of Modern Physics A 35, no. 27 (2020): 2050170. http://dx.doi.org/10.1142/s0217751x20501705.

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We investigate the relations between the black hole shadow and charged AdS black hole critical behavior in the extended phase space. Using the thermo-shadow formalism built in Ref. 1, we reveal that the shadow radius can be considered as an efficient tool to study thermodynamical black hole systems. Based on such arguments, we build a thermal profile by varying the RN–AdS black hole temperature on the shadow silhouette. Among others, the Van der Waals-like phase transition takes place. This could open a new window on the thermal picture of black holes and the corresponding thermodynamics from

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Al Olaimat, Farhan, Mamdouh Al-Ziyadat, Sarah Okour, et al. "Jordanian Women Following-up Online Stores’ Ads." Dirasat: Human and Social Sciences 50, no. 2 (2023): 465–82. http://dx.doi.org/10.35516/hum.v50i2.4955.

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Objectives: This study aimed to identify the reasons for Jordanian women's engagement with electronic store advertisements, explore the habits and usage patterns of Jordanian women regarding electronic store advertisements, investigate the motives behind Jordanian women's interest in electronic store advertisements, examine the types of electronic stores followed by Jordanian women (local, regional, international), determine the most significant goods and services that Jordanian women seek through electronic stores, analyze the factors that capture the attention of Jordanian women towards e-st

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Datta, Amit, Michael Carl Tschantz, and Anupam Datta. "Automated Experiments on Ad Privacy Settings." Proceedings on Privacy Enhancing Technologies 2015, no. 1 (2015): 92–112. http://dx.doi.org/10.1515/popets-2015-0007.

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Abstract To partly address people’s concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores how user behaviors, Google’s ads, and Ad Settings interact. AdFisher can run browser-based experiments and analyze data using machine learning and significance tests. Our tool uses a rigorous experimental design and statistical analysis to ensure the statistical soundness of our results. We use AdFisher to find that the Ad Settings was opaque about s

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Harun, Mohd Fauzi, Fareez Vincent Amos@Mohd Fadly, Nik Narimah Nik Abdullah, and Nur Safinas Al Bakry. "The Effects of Religiosity in Ads Toward Brand Image." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 2 (2023): 119–35. http://dx.doi.org/10.17576/jkmjc-2023-3902-07.

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Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This study’s objective is to understand how culture, specifically religiosity, could affect the brand image through local ads’ appeal. Five different brands from

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Giabelli, Anna, Lorenzo Malandri, Fabio Mercorio, Mario Mezzanzanica, and Andrea Seveso. "NEO: A System for Identifying New Emerging Occupation from Job Ads." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 18 (2021): 16035–37. http://dx.doi.org/10.1609/aaai.v35i18.18004.

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We demonstrate NEO, a tool for automatically enriching the European Occupation and Skill Taxonomy (ESCO) with terms that represents new occupations extracted from million Online Job Advertisements (OJAs). NEO proposes (i) a novel metric that allows one to measure the semantic similarity between words in a taxonomy, and (ii) a set of measures that estimate the adherence of new terms to the most suited taxonomic concept, enabling the user to evaluate the suggestions. To test its effectiveness, NEO has been evaluated over 2M+ 2018 UK job ads, along with a user-study to confirm the usefulness of N

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Damon, James, Edwin Henneken, and Alberto Accomazzi. "Managing Institutional Bibliographies using the ADS API: A new workflow using Google Sheets." EPJ Web of Conferences 186 (2018): 12003. http://dx.doi.org/10.1051/epjconf/201818612003.

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Curating institutional bibliographies with the ADS web interface is currently a manual process that scales with the number of search terms. Long author lists and institutions with multiple sub-organizations or name variations increase the workload. Review work is monotonous and can take significant time depending on the size of the institution and the frequency of reviews. Consequently, bibliographies generated in this way are costly and may suffer from human error. We propose a semi-automated workflow that uses an iterative approach to discovery with ADS’s new search engine and a recently dev

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Galyna, Kozytska. "Features of the use of "Google Ads" by small and medium businesses." Economics: time realities 3, no. 43 (2019): 31–38. https://doi.org/10.5281/zenodo.3724681.

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The article deals with the peculiarities of functioning of small and medium-sized business entities, including: their advertising activities. The relevance and high popularity of online advertising for small and medium businesses to promote their own products and services is justified. A descriptive description of the pay-per-click advertising network and the benefits and disadvantages that businesses can potentially benefit from are provided. The features of using "Google Ads" functionality are distinguished by small and medium-sized businesses compared to large companies. Recommend

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Pourghassemi, Behnam, Jordan Bonecutter, Zhou Li, and Aparna Chandramowlishwaran. "adPerf." Proceedings of the ACM on Measurement and Analysis of Computing Systems 5, no. 1 (2021): 1–26. http://dx.doi.org/10.1145/3447381.

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Monetizing websites and web apps through online advertising is widespread in the web ecosystem, creating a billion-dollar market. This has led to the emergence of a vast network of tertiary ad providers and ad syndication to facilitate this growing market. Nowadays, the online advertising ecosystem forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively being studied in recent years. On the other hand, the ability of today's browsers to load dynamic web pages with complex animations and Javascript h

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Volz, Máire, Isabelle Hoare, Kaniyah Harris, Mallory Helfenbein, and Antonino Cucchiara. "The Expertise Finder: Using NASA ADS for Panel Reviewer Selection." Research Notes of the AAS 8, no. 3 (2024): 69. http://dx.doi.org/10.3847/2515-5172/ad3041.

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Abstract Astronomical research is often made possible by the utilization of different resources that support members of the community in their research endeavors (e.g., telescopes access, or funds). Often, the entities that provide these resources establish a competitive process, which include the submission, by interested parties, of research proposals describing the research objectives and how the resources will be used to reach them. These proposals are evaluated by “ad hoc” panels of researchers, that provide a ranked list of the proposals based on their scientific relevance and other fact

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Joshi, Lata Kh, and P. Ramadevi. "Backreaction effects due to matter coupled higher derivative gravity." Modern Physics Letters A 30, no. 16 (2015): 1550065. http://dx.doi.org/10.1142/s0217732315500650.

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AdS-hydrodynamics has proven to be a useful tool for obtaining transport coefficients observed in the collective flow of strongly coupled fluids like quark gluon plasma (QGP). Particularly, the ratio of shear viscosity to entropy density η/s obtained from elliptic flow measurements can be matched with the computation done in the dual gravity theory. The experimentally observed temperature dependence of η/s requires the study of scalar matter coupled AdS gravity including higher derivative curvature corrections. We obtain the backreaction to the metric for such a matter coupled AdS gravity in D

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Alkawwaz, Siham, and Saeede Al-Khalidy. "A Pragmatic Study of Persuasive Analogies in English Ads." Kufa Journal of Arts 1, no. 55 (2023): 422–57. http://dx.doi.org/10.36317/kaj/2023/v1.i55.11211.

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Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers. There are limited number of studies on analogy as an independent literary phenomenon and is rarely studied as a persuasive tool used in advertising. Accordingly, the main aim of this study is to highlight successful applications of analogy in advertisements to demonstrate its persuasive effect in directing the audience to purchase the products being advertis

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Bhuyan, Md. Iqbal, and Syed Mizanur Rahman. "Social Media as a Tool of Brand Communication in Bangladesh: Problems and Prospects." DIU Journal of Humanities and Social Science 2 (October 2, 2024): 61–76. https://doi.org/10.5281/zenodo.13879435.

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In today’s competitive business world, no business survives without proper branding. Branding is therefore important to every business regardless of the size, because it helps distinguish a business from its competitors. As a key component of branding, brand communication determines whether a brand is successfully established and eventually turns a profit. Since brand communication is not free of cost, it is really hard for enterprises, especially Small and Medium Enterprises (SMEs), of Bangladesh to carry out a successful brand communication program through traditional marketing activit

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Wong, Alison L., Nicholas Hricz, Harsha Malapati, et al. "A simple and robust method for automating analysis of naïve and regenerating peripheral nerves." PLOS ONE 16, no. 7 (2021): e0248323. http://dx.doi.org/10.1371/journal.pone.0248323.

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Background Manual axon histomorphometry (AH) is time- and resource-intensive, which has inspired many attempts at automation. However, there has been little investigation on implementation of automated programs for widespread use. Ideally such a program should be able to perform AH across imaging modalities and nerve states. AxonDeepSeg (ADS) is an open source deep learning program that has previously been validated in electron microscopy. We evaluated the robustness of ADS for peripheral nerve axonal histomorphometry in light micrographs prepared using two different methods. Methods Axon hist

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Viananda, Werra Triokta, and Deddy Muharman. "Instagram Ads Usage to Increase Interest of Generation Z House Buying of PT Wengga Citra Jaya in East Kotawaringin." Ilomata International Journal of Management 5, no. 2 (2024): 482–502. http://dx.doi.org/10.61194/ijjm.v5i2.1124.

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Social media has become a digital platform for carrying out marketing activities. One of the social media used to carry out marketing activities is Instagram through the Instagram Ads feature. With a wise advertising strategy and utilizing existing features, Instagram Ads can be a very effective tool in influencing consumer buying interest and driving business growth. This research aims to analyze the use of Instagram Ads in an effort to increase interest in buying a house from PT Wengga Citra Jaya in East Kotawaringin Regency among generation Z. Generation Z's interest in buying a house is st

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Nakita Sisilia and Rayyan Firdaus. "Penggunaan Media Sosial dalam Meningkatkan Penjualan Melalui Aplikasi TikTok: Studi Kasus pada Industri E-Commerce." Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi 2, no. 3 (2024): 32–36. http://dx.doi.org/10.61132/rimba.v2i3.1014.

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Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration wit

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Milošević, Marina, Dorotea Kovačević, and Maja Brozović. "The Influence of Monochromatic Illustrations on the Attention to Public Health Messages: An Eye-Tracking Study." Applied Sciences 14, no. 14 (2024): 6003. http://dx.doi.org/10.3390/app14146003.

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Past research suggests that images can be a useful tool in attracting people’s attention and improving public health communication. This is especially important for the effective transmission of health-related messages to the youth, who should be warned about risks of alcohol and tobacco use. This study explores the application of eye-tracking methodology to investigate the influence of monochromatic illustrations on youths’ visual attention to digital ads, with a particular emphasis on those presenting harmful effects of alcohol and tobacco consumption. Four digital ads were designed for the

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Handore, Gauri, Saloni Koyande, Kaveri Sawant, and Prathamesh Kale. "FROM VIDEO SHARING TO MARKETING GIANT: A COMPREHENSIVE REVIEW OF YOUTUBES HISTORY, FEATURES, MARKETING STRATEGIES, AND ADVERTISING IMPACT." International Journal of Advanced Research 13, no. 06 (2025): 1475–81. https://doi.org/10.21474/ijar01/21210.

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YouTube has transformed from a simple video-sharing website into one of the most influential digital marketing platforms. Since being acquired by Google, it has seen rapid growth in both user base and technology. With its global reach, diverse content, and high user engagement, YouTube offers businesses unique opportunities to connect with their target audience. Key features such as personalized recommendations, monetization options, and integration with Google services enhance its value as a marketing tool. Businesses use YouTube to boost brand visibility, drive website traffic, and engage cu

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Zulfa, Hazimah, and . Indrawati . Indrawati. "Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions." International Journal of Current Science Research and Review 06, no. 12 (2023): 8411–18. https://doi.org/10.47191/ijcsrr/V6-i12-89.

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Abstract : Humorous advertising is considered the most effective marketing tool. However, on the other hand, consumers still identify the credibility of celebrities who star in advertisements. Companies need to determine which aspects of these two things are effective in increasing consumer purchasing intentions according to the type of product and target market. Apart from that, this research also measures endorsed brand credibility, transfer of brand image, attitude toward ads and e-word of mouth. This measuring tool was tested on a sample of 30 women who had seen a funny endorsement video f

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Woodside, Arch G. "Predicting advertising execution effectiveness: scale development and validation." European Journal of Marketing 50, no. 1/2 (2016): 306–11. http://dx.doi.org/10.1108/ejm-11-2015-0809.

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Purpose – This paper aims to present a commentary on the Armstrong et al. (2015) proposals to use checklists of Armstrong’s “advertising principles” to predict the effectiveness of alternative advertising executions and their tests of validity using paired ads with day-after recall scores. Design/methodology/approach – This paper discusses literature from anecdotal business journalism, cognitive science and behavioral economics that attempt to explain and accurately predict high-impact advertising. The commentary considers the value of using checklists and the relevancy complexity theory for e

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