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1
Katta, Rama Mohana Rao, and Chandra Sekhar Patro. "Consumers' Perceived Value in Internet Shopping." International Journal of Customer Relationship Marketing and Management 11, no. 2 (April 2020): 17–36. http://dx.doi.org/10.4018/ijcrmm.2020040102.
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In recent years, the trend of online retailing has become one of the most imperative uses of technology with the development and ease of accessibility of the internet. The activity of online shopping is considered to be one of the significant aspects of online retailing and has been emerging as an essential part of consumers' lifestyle. Besides various advantages, consumers feel different types of perceived risks involved in online shopping. Therefore, it is crucial to identify the factors affecting consumers' perception of value. The present study empirically examines the influence of perceived advantages and risks on consumers' perceived value in online shopping environments. The results posit that perceived advantages and perceived risks have a positive significant influence on consumers' purchase intentions. Further, perceived advantages show a significant relationship with consumers' perceived risks. The findings afford practical implications for online retailers to frame necessary strategies in enhancing perceived value.
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Harris, Patricia, Francesca Dall’Olmo Riley, Debra Riley, and Chris Hand. "Online and store patronage: a typology of grocery shoppers." International Journal of Retail & Distribution Management 45, no. 4 (April 10, 2017): 419–45. http://dx.doi.org/10.1108/ijrdm-06-2016-0103.
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Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels. Design/methodology/approach A survey design was employed using a sample of 871 UK shoppers who had purchased groceries online and offline. The survey instrument contained items that measured the perceived advantages and disadvantages of grocery shopping online, and items relating to the perceived advantages and disadvantages of grocery shopping in traditional supermarkets. Items were selected from the extant literature and subjected to content and face validity checks. Cluster analysis was used to develop typologies of online and offline grocery shoppers. The inter-relation between the two typology sets was then examined. Findings The results of the research provide several insights into the characteristics, perceptions and channel patronage preferences of grocery shoppers. In particular, profiling e-grocery shoppers on the basis of their concomitant perceptions of shopping online and in store suggests that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel vs the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ somewhat between different consumer groups. Originality/value This study makes a noteworthy contribution to the internet and general shopping literature by providing a profile of grocery shoppers based on their concomitant and often conflicting perceived advantages and disadvantages of shopping online and their perceived advantages and disadvantages of shopping in traditional supermarkets. The use of a single cohort of consumers overcomes the bias in previous studies that employ separate cohorts of online and offline shoppers and reveal important insights into the complex perceptions and behaviours of multichannel grocery shoppers.
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Hanus, Gabriela. "CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING." CBU International Conference Proceedings 4 (September 20, 2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.
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Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
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Aryani, Dwi Nita, Rajesh Kumar Nair, Dana Xing Yue Hoo, Daisy Kee Mui Hung, Deborah Hong Ru Lim, Dharaniya A/P Ravi Chandran, Wei Ping Chew, and Amey Desai. "A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic." International Journal of Applied Business and International Management 6, no. 2 (August 20, 2021): 81–95. http://dx.doi.org/10.32535/ijabim.v6i2.1170.
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This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.
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Alaimo, Leonardo Salvatore, Mariantonietta Fiore, and Antonino Galati. "How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy." Sustainability 12, no. 22 (November 18, 2020): 9594. http://dx.doi.org/10.3390/su12229594.
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The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers’ behavior. This work aims to investigate which characteristics can affect the decision of online food shopping during the pandemic emergency in Italy. In particular, the work aims to analyze the effects of a set of explanatory variables on the level of satisfaction for the food online shopping experience. For achieving this aim, the proportional odds version of the cumulative logit model is carried out. Data derive from an anonymous on-line questionnaire administrated during the first months of the pandemic and filled by 248 respondents. The results of this work highlight that people having familiarity with buying food online, that have a higher educational level and consider food online channels easy to use, appear more satisfied for the food online shopping experience. These findings can be crucial for the future green global challenges as online shopping may help to reach competitive advantages for company sustainability.
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Wang, Xiao Yun, and Jun Ren. "The Security of Shopping Online from Viewpoint of Law." Advanced Materials Research 433-440 (January 2012): 3724–27. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.3724.
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Shopping online is a part of the E-commerce. The model of online shopping compared to the traditional ways has incomparable advantages, shows the strong vitality, and has been adopted by more and more consumers. Meanwhile, shopping online has a tumor—lower security, which is that this model has a high risk. Such as, the consumers worry what they bought are fake goods, the good is not in accordance with the description of the operator, their own rights may not be easily realized, etc. These problems have restricted the development of the E-commerce, and just depending on the improved network technique to solve the problem is impossible. What’s more important is to settle or improve the relative law system.
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Katta, Rama Mohana Rao, and Chandra Sekhar Patro. "Influence of Perceived Benefits on Consumers' Online Purchase Behaviour." International Journal of Sociotechnology and Knowledge Development 9, no. 3 (July 2017): 38–64. http://dx.doi.org/10.4018/ijskd.2017070103.
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This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one of the important features of e-retailing. The enormous advantages offered by online shopping stimulate corporate managers, marketing departments and retailers to offer their products through the websites to attract the largest number of shoppers, not only to local markets but also global markets. The change in consumer behavior along with the availability of cheaper and reliable technology for secure transactions has led to a significant growth in online sales around the world. The present article focuses on identifying the key factors influencing the consumers' perceived benefits while shopping online. The article further focuses on the influence of demographic factors on consumers' perceived benefits. The findings of the article would help e-retailers to have a better understanding and to develop strategies for making the online shopping experience more effective and trustworthy to the target consumers.
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Laxmi, R. Anantha, and ArunSarath Kumar. "AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE." International Journal of Research -GRANTHAALAYAH 4, no. 9(SE) (September 30, 2016): 26–36. http://dx.doi.org/10.29121/granthaalayah.v4.i9(se).2016.2507.
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Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.
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Savastano, Marco, Francesco Bellini, Fabrizio D’Ascenzo, and Marco De Marco. "Technology adoption for the integration of online–offline purchasing." International Journal of Retail & Distribution Management 47, no. 5 (May 13, 2019): 474–92. http://dx.doi.org/10.1108/ijrdm-12-2018-0270.
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Purpose Retail customers are now omnichannel both for attitude and behavior. Since individuals interact with multiple touchpoints throughout their shopping journey, retailers must consider all channels holistically as consumers do, in order to provide them with a unified shopping experience. Thus, recently retailers are showing an increasing interest in the deployment of advanced in-store systems aimed at enhancing the shopping experience by providing customers with innovative tools able to engage them for obtaining deeper insights, saving time and feeling more independent while shopping. Such technologies can help retailers to better react to those emerging settings by: acquiring a positive image and reputation, being perceived as innovator; reducing management costs; maintaining and acquiring loyal consumers; making imitation strategies as difficult as possible for competitors; and reaching a unique and differentiated positioning. The purpose of this paper is to explore whether and how store technology positively affects the customer experience in an omnichannel retail environment and if the early adoption of in-store technology by retailers produces a sustainable competitive advantage. Design/methodology/approach To achieve the research aim and deeply explore the phenomenon of interest, a multiple-case study involving 15 retailers, operating in different industries of the Italian market, was carried through 80 semi-structured in-depth interviews with store managers and employees. Findings Results of the content analysis show that customers are increasingly willing to use the in-store innovations in order to obtain richer shopping experiences while retailers achieve a stronger brand loyalty as well as a better and updated brand image. Originality/value This paper contributes to the relevant literature by proposing two conceptual frameworks. It provides a deeper understanding of possible advantages and threats resulting from early technology adoption by retailers, which is becoming essential for improving the omnichannel customer management and increasing business performance.
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Et.al, Mustakim Melan. "Reverse Logistics from Recycling of Used Paper Boxes from Online Shopping in China: A Literature Review." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 3 (April 10, 2021): 1543–49. http://dx.doi.org/10.17762/turcomat.v12i3.960.
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The study investigates on activities of returning the usage paper boxes through online shopping among universities’ students in China. It also can investigate the similarity studies in online shopping at other countries and adopting the concept of reverse logistics.Online shopping is the most popular transaction at present especially among students and working adults for conveniences in lifestyles. Online shopping is able to reduce purchasing times, personal costs, having multiple choices with cheaper products. With regards of the package in on-line shopping, most of the sellers are using the designed paper boxes for packaging and sending them to their customers. Upon receiving, the buyers normally destroyed the paper boxes, throwing away into dust bin and some were kept for nothing. These will impact the environment, health and space for unnecessary. The activities on on-line shopping are increasing and the usages of paper boxes are worrying for the country. The population (2019) in China is approximately to 1.4 Billion with the penetration rates on online shopping reached 55.8%. The estimated amount of on-line shopping in 2019 closed to USD 1.9 Trillion and the volume is increasing between 8 -12 % every year. Online shopping is motivated by product range, price advantages and availability of reviews. This study also proposes a framework to improve understanding on which psychological factors may increase the rate on returning the paper-boxes from online-shopping. The framework uses the constructs of Theory of planned behavior (TPB) as a basis, extending an exogenous factors and applies to the pro-environmental activities’ context. At the end the articles show that the intention in returning the paper boxes from online shopping are not only affected by attitude, subjective norms andPerceived Behavioral Control (PBC) but also by exogenous factors.
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Irawan, Rini Larasati, Ratih Hurriyati, and Mohamad Reza Nurpratama. "Subjective Norm of Interest to Use in Online Shopping." Almana : Jurnal Manajemen dan Bisnis 4, no. 3 (December 17, 2020): 416–19. http://dx.doi.org/10.36555/almana.v4i3.1489.
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In this generation, shopping online is not considered a taboo thing anymore. This matter is supported by its various applications that are already familiar to people all over the world. Jakarta is among one of all Indonesian capital cities, where shopping online has made it easier for people to shop and to erase gaps while shopping, saves more time, and it's other advantages. The urge and influence of people around us can be one of the main reasons that might affect it. Subjective norm and interest to use are the two variables used in this research. The data were collected by spreading questionnaires through google forms, the amount of collected respondent are 65 respondent who came from Jakarta. The result of the research used the AMOS program. And the hypothesis test result shows that all probabilities, whether it's the subjective norm or the interest to use, are significant.
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Lai, Jing-Jing, Nai-Yuan Pai, and Wen-Cheng Wang. "The Environmental Awareness Influence Urban Female's Purchasing Intention of Organic Agricultural Products." International Journal of Information Systems in the Service Sector 12, no. 2 (April 2020): 1–18. http://dx.doi.org/10.4018/ijisss.2020040101.
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In 2018, the number of internet users in Taiwan reached 18.66 million. The online rate was 79.2%, which was 0.4% higher than that in 2017. Moreover, the annual growth rate of Taiwan's online shopping market is double digits, suggesting the rapid expansion of online shops and the popular trend in online shopping. Managing a store on the internet platform offers many advantages, such as low operating cost, cheaper fees, greater sources of customers, and keyword marketing. As online shopping becomes prevalent in Taiwan, online shops are considered effective sales channels. Among the online shops, there are many small organic shops operated by farmers, as well as chain organic stores. However, researches on Taiwan's online purchase and sales of organic agricultural products (vegetables and fruits) are very sparse. The subjects were mostly urban women, who are white-collar workers, have middle to upper income levels, a high level of education, and are highly frequent internet shoppers. The findings indicate that in the booming online shopping market, urban women's attitude and perceived behavioral control positively, affect their intention to buy organic agricultural products (vegetables and fruits) online. Chain stores and farmers should consider internet marketing as an important sales channel targeting urban women.
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Boulay, Jacques, Brigitte de Faultrier, Florence Feenstra, and Laurent Muzellec. "When children express their preferences regarding sales channels." International Journal of Retail & Distribution Management 42, no. 11/12 (December 1, 2014): 1018–31. http://dx.doi.org/10.1108/ijrdm-05-2014-0055.
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Purpose – The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline shopping in terms of advantages and disadvantages. Within a cross channel perspective, it also analyses the connections they make between brick-and-mortar and online stores. Design/methodology/approach – Results are drawn from an exploratory and qualitative study based on a multi-category approach. In all, 62 children (34 girls and 28 boys) aged six to 12 years were interviewed about the advantages and disadvantages of each channel for shopping; how/where they would prefer to shop and why; and the links they make between a brand’s physical store and an online store. Findings – Traditional sales outlets are more popular with six to 12 year olds than online shopping. Physical stores offer variety and instant gratification. Products can be tried out and tested on-site, making the offline retail experience a fun activity. Conversely, children express a very negative perception of e-retailing, which they often consider to be dishonest, offering limited choice at higher prices. When shopping online, delivery time can be a deterrent. Last but not least, no cross-channel shopping perceptions were found. Practical implications – Several results from this study can inform marketing practices at retailers’ headquarters. Store assortment, product availability and store atmospherics are central to the success of offline shopping among six- to 12-year-old children. Retailers should find ways to transfer this relational approach to their online strategy. In the meantime, they must deliver the same basic promises as in stores: a wide choice and competitive prices, no shortage of products and no late delivery. Originality/value – This study adds to the existing body of knowledge on children’s consumer behaviour in three ways. First, it provides new insight into how children perceive not the internet per se but online shopping. Second, it confirms that stores still play a dominant role in shaping the image of a retail brand, from an early age. Third, it suggests that the cross-channel perspective may not apply to very young consumers.
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Juniar, Andi Maghfirah, and Jusrianti Uci. "Belanja Online di Masa Pandemi Covid-19: Studi Kasus Ibu-ibu Rumah Tangga di Kota Makassar." Emik 4, no. 1 (June 30, 2021): 37–51. http://dx.doi.org/10.46918/emik.v4i1.850.
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In early 2020 the world was shocked by the outbreak of a new type of virus (SARS-CoV-2) known as Corona virus disease 2019 (abbreviated as Covid-19), whose first case was discovered at the end of December 2019 in Wuhan, China. The outbreak of the Covid-19 was known to have entered Indonesia in mid-March 2020, resulting in Indonesia entering the Disaster Emergency Period. The entry of Covid-19 in Indonesia prompted the government to adopt a Large-Scale Social Restriction (PSBB) policy to stop the wider spread of Covid-19. With this policy, people's activities outside the home are limited, and more people's activities are diverted at home, including shopping online through applications. In this context, the ease of shopping online may resulted in consumptive behavior when one can't control him/herself.
This research was conducted between September and November 2020 in the city of Makassar City. Makassar was chosen because based on online observations, many housewives in the Makassar area tend to behave consumptively during the outbreak Covid-19. This can be seen from the habit of shopping online which is supported by technology and the ease of accessing online applications. Data was collected through in-depth interviews and observation. Those who participated in this study were ten housewives who had a history of routine shopping online using a shopping application.
The study indicates that the Covid-19 pandemi has limited people's mobility, one of which is social restriction policies issued by the government which has changed many aspect of human life, including their shopping method. This shopping method has changed from direct shopping through which human interaction occurs to more often online shopping, using online shopping applications. Housewives perceive online shopping in various ways, from relating it to the simplicity of shopping; transaction process using advanced technology; to shopping by using online shopping applications. The reasons why online shopping is in favour among housewives during the Covid-19 pandemi are the availability of a variety of offered goods, its convenience and practicality, its safety and comfort, and its discount offers. During the Covid-19 pandemi, this way of shopping intensifies. In addition to its advantages, online shopping also has weaknesses, namely the discrepancy between the appearance of the goods ordered and the reality of the goods received; the purchased goods cannot be received directly because it requires delivery time; vulnerability to damage to goods in the shipping process, and vulnerability to fraud. Therefore, consumers must consider the needs and desires in order to be able to control themselves in shopping because not all the desired items are needed items. In addition, fraud is vulnerable in online shopping. Thus consumers not only have to question the goods to be purchased in as much detail as possible; selective in choosing online stores; but also one must identify the track record of intended online store.
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Wei, Fan, and Qian Zhang. "Design and Implementation of Online Shopping System Based on B/S Model." MATEC Web of Conferences 246 (2018): 03033. http://dx.doi.org/10.1051/matecconf/201824603033.
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B/S structure (Browser/Server) is one hidden client mode after WEB development. This kind of network structure mode unifies WEB browser as the client-side in order to integrate the core part of system function realization to the server. B/S model simplifies system development, maintenance, and usage. The client only needs one Browser under the B/S model, and the browser interact data with database through Web Server. Since the B/S model has such huge advantages, this online shopping system is based on this model. The system through the MVC(Model, View, and Controller) framework integrate network of online shopping system, completing the control layer management, processing data access. Finally, the system can meet online shopping requirements basically, and its also a good application of e-commerce. Customers can know the relevant information of products at any time, and they can have mass commodity information. Besides, the drawbacks of traditional shopping such as geographical and time limitations have been solved completely.
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Patro, Chandra Sekhar. "Predicting Consumers' Acceptance of Online Shopping on the Internet." International Journal of Cyber Behavior, Psychology and Learning 8, no. 1 (January 2018): 33–60. http://dx.doi.org/10.4018/ijcbpl.2018010103.
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Online shopping environment is a relatively novel perception and has changed the way people communicate and do the business. The rising internet penetration facilitated a shift from conventional marketing to interactive marketing. Online shopping is one such marketing service which is available to the consumers uninterrupted at anytime from anywhere through internet. The online consumers have more control and bargaining power than consumers of conventional stores because the internet offers more interaction between customers and retailers as well as greater availability of information about products and services. In a virtual environment where the website is just a mouse click away, it becomes extensively difficult to understand the consumers' behaviour and take effective measures to make them purchase online. The study focuses on identifying the key dimensions of the perceived advantages and risks that influence on consumers' online purchase behaviour. The findings afford the online retailers in designing well-organized and risk reducing strategies for online consumers.
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Nasibov, Efendi, Murat Demir, and Alper Vahaplar. "A fuzzy logic apparel size decision methodology for online marketing." International Journal of Clothing Science and Technology 31, no. 2 (April 15, 2019): 299–315. http://dx.doi.org/10.1108/ijcst-06-2018-0077.
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Purpose Beside the development of technology and accessibility, ease of use, ability to reach various products and compare many products at the same time make online shopping even more popular. Despite the great advantages provided by online shopping for either consumers or retailers, there are certain issues that must be solved to improve online shopping advantages. Finding right size is one of the biggest barriers against apparel online retailing. Since the use of apparels is directly related with fitting, choosing right size is becoming more critical for retailers and consumers. The purpose of this paper is to contribute to the solution of the problem. Design/methodology/approach For the study, the specific size measurements of male shirts (collar, shoulder, chest, waist, arm length in cm) from four different sizes (small, medium, large, x-large) and from eight different brands were collected and stored in a database. Totally, weight, height and body measurements (collar, shoulder, chest, waist and arm length in cm) of 80 male candidates, between the ages of 18 and 35, were measured individually. These data were then used for experiments. Findings Any product with known measurements can be compared with users’ body measurement based on fuzzy logic rule and the best-fitted size can be selected for users. Similarly, using the proposed web design, users are able to see desired products on users with similar body type. Originality/value In this study, a new mathematical method based on fuzzy relations for apparel size finder is proposed. Beside, this method can group users based on body measurements in order to find people with similar size.
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Ćirić, Maja, Svetlana Ignjatijević, Dragan Ilić, Nikola Puvača, and Sandra Brkanlić. "Analysis of factors that influenced consumers' decision to online shop organic food during Covid-19." Acta agriculturae Serbica 26, no. 51 (2021): 11–18. http://dx.doi.org/10.5937/aaser2151011c.
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There is a significant amount of research in the world on the factors that influence consumers' decision to buy organic food using traditional sales channels. There is also a lot of research related to the factors that influence consumer decision to online shop groceries. However, to our knowledge, there is an extremely modest amount of research on how and why consumers decide to online shop organic food. The Covid-19 pandemic has led to an increase in consumer propensity to shop online, so this topic has gained in importance. Therefore, the aim of this paper was to determine the factors that most influenced consumers' decision to online shop organic food during the Covid-19 Pandemic. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose, based on questions from 9 relevant surveys in the world. Factor analysis and standard multiple regressions were used to analyze the data obtained from the survey. Four factors have been identified that influenced the online shopping organic food during the Covid-19 Pandemic. The first and most important factor is the Attributes of organic food and deterrents for purchasing. The second important factor is the advantages of online shopping, Covid-19 Pandemic consequences, and organic food labeling. While the third factor (Website characteristics and satisfaction with online shopping) and the fourth factor (Safety of online shopping) are of minor importance. At the end of the paper recommendations for improvement marketing strategy for online selling organic food are given.
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Zheng, Qiujie, Junhong Chen, Robin Zhang, and H. Holly Wang. "What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions." China Agricultural Economic Review 12, no. 2 (February 22, 2020): 193–213. http://dx.doi.org/10.1108/caer-09-2018-0201.
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PurposeIn this paper, we provide a simple conceptual framework with empirical analysis to investigate the effect of product attributes and e-vendor characteristics that are potentially included in the online shopper’s information search on their online shopping behavior in China.Design/methodology/approachThis paper examines consumers’ online shopping frequency for food/grocery using an ordered logit model and for fresh food (a subcategory of food/grocery) using a two-part model, considering product attributes, e-vendor characteristics, and consumer perceptions and characteristics.FindingsThe results show that product origin is an influencing factor in shopping for fresh food online, reflecting consumers’ growing interests in imported food or specialty food from other areas. Consumers are more likely to shop online for fresh food if they perceive online shopping as having a price advantage. But consumers who view price as a top factor are less likely to buy fresh food online frequently. Thus competitive prices might be a motive for online fresh food shopping, but consumers concerned about price do not necessarily shop frequently. Negative perceptions of product freshness reduce consumers’ likelihood and frequency of shopping for fresh food online. Concerns on food quality and e-vendors’ credibility prevent consumers from frequently shopping for fresh food online. Social and demographic characteristics also influence consumers’ decisions.Originality/valueThis paper provides a better understanding of consumer’s online grocery shopping preferences and sheds light on policy and regulation design and implementation in the e-commerce industry, which will ultimately protect and benefit consumers.
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Lo, Amy, Emily Duffy, and Shu Wen Ng. "Who's Grocery Shopping Online and Why: Cross-Sectional Analysis of a Nationally-Representative Sample Since the Pandemic." Current Developments in Nutrition 5, Supplement_2 (June 2021): 231. http://dx.doi.org/10.1093/cdn/nzab029_032.
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Abstract Objectives COVID-19 has created a new normal, affecting food purchasing behaviors, moving a portion of them online. It is unknown how these behavioral shifts may differ by sociodemographic characteristics and whether shifts may widen or diminish existing diet-related disparities. To fill these gaps, we use nationally-representative Consumer Panel survey data to examine shifts in online grocery shopping by sociodemographic characteristics. Methods The Nielsen COVID-19 Shopper Behavior Survey was administered to a subset of Nielsen Homescan panel participants in March-April 2020 (n = 17,262 households (HH)). We describe survey-weighted HH sociodemographic characteristics and reasons for online shopping. Survey weighted-multivariable logistic regression was used to examine sociodemographic correlates of reported increases in online food shopping. Results One third (34%) of our survey-weighted sample said they shopped for groceries online more since COVID-19, and 60% of these HH reported planning to continue shopping online after COVID-19. In adjusted analyses, all age groups (40–54 y, 55–64y, 65 + y) had lower odds of online shopping than heads of HH 39 years or younger (all OR = 0.7, P < 0.001). Lower educated (high school or less) HH had lower odds of online shopping compared to higher educated (college or more) HH (OR = 0.7, P < 0.001). HH in the South had higher odds of online shopping than those in the Northeast (OR = 1.2, P = 0.006). Compared to Non-Hispanic (NH) white HH, Hispanic HH had higher odds of online shopping (OR = 1.2, P = 0.02), and NH Asian HH had lower odds of online shopping (OR = 0.8, P = 0.02). HH with children had higher odds of online shopping compared to households without children (OR = 1.4, P < 0.001). Of those who said they would increase the amount of online shopping they did for everyday items including food (37%), the top reasons were to avoid public germs and COVID-19 (81%), to take advantage of the convenience (44%) and to access a better selection (17%). Conclusions There are disparities in shifts in online shopping behaviors due to COVID-19. Understanding these disparities can inform public health nutrition interventions related to online food shopping. We will assess the August 2020 survey as the pandemic may further change food shopping habits. Funding Sources Arnold Ventures & National Institutes of Health
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Agbonifoh, Christopher, and Edith Odia. "SHOPPERS’ PERCEPTION OF RETAIL CONVENIENCE IN ONLINE SHOPPING IN BENIN CITY, NIGERIA." Oradea Journal of Business and Economics 5, no. 1 (March 2020): 49–59. http://dx.doi.org/10.47535/1991ojbe088.
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In view of the fact that shopping is part of everyday life and that it has significant implications for everybody’s livelihood and welfare, this study has investigated shoppers’ perception of retail convenience in online shopping as well as examine the influence of demographic attributes on shoppers’ perception of retail convenience in online shopping. A 20- item questionnaire was developed so as to measure the four different dimensions of retail convenience. It was administered on a sample of 500 respondents consisting of online shoppers in Benin City. On the whole, 423 copies of the questionnaire were returned and found usable, thus giving an 84.6% response rate. The data obtained was coded and analyzed using means, standard deviation, frequency distributions, and T-test. The results revealed that online shoppers have a favorable perception of all the dimensions measuring retail convenience. However, shoppers have a more favorable perception of search convenience. The study has also found that demographic attributes such as gender, age, education, occupation and income do not significantly influence shoppers’ perception of online retail convenience. It is therefore recommended that online retailers should emphasize retail convenience, including access convenience, search convenience, transaction convenience and possession convenience as these constructs are crucial for developing retail convenience and serve as a source for competitive advantages.
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Warrier, Uma, Padmalini Singh, Chuah Wei Jien, Daisy Mui Hung Kee, Goi Zi Yi, Tan Woei Jiann, Tan Yong Liang, et al. "Factors that Lead Amazon.com to A Successful Online Shopping Platform." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (February 20, 2021): 7–17. http://dx.doi.org/10.32535/ijthap.v4i1.1017.
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The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
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Pei, Xue-Liang, Jia-Ning Guo, Tung-Ju Wu, Wen-Xin Zhou, and Shang-Pao Yeh. "Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations." Sustainability 12, no. 18 (September 10, 2020): 7436. http://dx.doi.org/10.3390/su12187436.
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With the rapid development of online shopping and traditional physical store shopping interweaving to form different shopping situations, customer experience has gradually become the main source of retailers’ sustainable competitive advantage through differentiation. Retailers need to continuously improve customer experience in different shopping situations to maintain long-term sustainable customer satisfaction and achieve sustainability. The study aims to examine what kind of shopping situations will influence customer experience and customer satisfaction. A total of 288 questionnaires were collected from two different shopping situations (146 questionnaires from physical stores were collected in five cities in China and 142 online questionnaires were collected from 21 provinces in China), and multiple regression analysis was adopted to test the hypotheses. As a result, we found that customer experience with staff service, shopping environment, and shopping procedure has a positive influence on customer satisfaction. Different shopping situations significantly moderate the relationships among customer experience with the shopping environment, product experience, and customer satisfaction but rarely influence customer experience with staff service and service procedures. Finally, gender significantly moderates the relationship between customer experience and customer satisfaction in different shopping situations. This study theoretically reveals the relationship between customer experience and satisfaction in different shopping situations and provides practical suggestions for retailers to form differentiated sustainable competitive advantage through customer experience management.
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Urdea, Ana-Maria, Cristinel Petrişor Constantin, and Ioana-Mădălina Purcaru. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship." Sustainability 13, no. 4 (February 9, 2021): 1865. http://dx.doi.org/10.3390/su13041865.
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We reviewed 58 empirical articles from the last two decades on experiential marketing in the e-commerce context. This literature review seeks to shed light into the fields of experiential and digital marketing, addressing the gaps in experiential aspects that appear during an online shopping session found in the literature. Thus, the paper identifies the elements that create the optimal consumers’ experience together with advantages, challenges, and strategic advice associated with the overall digital experience, an aspect that develops a more sustainable relationship between customers and e-businesses. The findings reveal that the most reported advantage of the overall digital experience is that it provides enhanced satisfaction, an aspect that is crucial for both consumers and online businesses, while some noted that frequent challenges are providing high levels of interactivity and trust. We found several other advantages and challenges of online consumer experience that led to the outlining of the strategic advice for online businesses, all being discussed in detail. The paper addresses a theoretical framework of digital marketing that is relevant for both academics and practitioners, suggestions for future research directions, and key research implications being offered.
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Saprikis, Vaggelis. "A Longitudinal Investigation on Greek University Students’ Perceptions Towards Online Shopping." Journal of Electronic Commerce in Organizations 11, no. 1 (January 2013): 43–62. http://dx.doi.org/10.4018/jeco.2013010103.
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The broad Internet utilization along with the systematic progress of Information and Communication Technologies have dramatically changed the way goods are bought and sold. Nowadays, even more Internet users prefer to shop online than visiting a brick-and-mortal store. Thus, understanding who are the ones consuming and why they choose to use or avoid the Internet as a distribution channel, as well as predicting the e-consumer behavior is a vital aspect in marketing and a necessary requirement for both e-commerce managers and consumer theorists. The scope of this paper is to examine through a longitudinal survey the perceptions of university students’ adopters and non-adopters of e-shopping in terms of demographic profile and perceived advantages and problems related to online purchases. Moreover, the reasons for using or avoiding online shopping as well as the types of preferred products and services are investigated. The research provides interesting insights on the e-consumer behavior to both academia and industry.
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Yao, Jianming, and Mengjie Gu. "Optimization Analysis of Supply Chain Resource Allocation in Customized Online Shopping Service Mode." Mathematical Problems in Engineering 2015 (2015): 1–11. http://dx.doi.org/10.1155/2015/519125.
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For an online-shopping company, whether it can provide its customers with customized service is the key to enhance its customers’ experience value and its own competence. A good customized service requires effective integration and reasonable allocation of the company’s supply chain resources running in the background. Based on the analysis of the allocation of supply chain resources in the customized online shopping service mode and its operational characteristics, this paper puts forward an optimization model for the resource allocation and builds an improved ant algorithm to solve it. Finally, the effectiveness and feasibility of the optimization method and algorithm are demonstrated by a numerical simulation. This paper finds that the special online shopping environments lead to many dynamic and uncertain characters of the service demands. Different customized service patterns and their combination patterns should match with different supply chain resource allocations. The optimization model not only reflects the required service cost and delivery time in the objective function, but also considers the service scale effect optimization and the relations of integration benefits and risks. The improved ant algorithm has obvious advantages in flexibly balancing the multiobjective optimizations, adjusting the convergence speed, and adjusting the operation parameters.
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Cohen, Nevin, Katherine Tomaino Fraser, Chloe Arnow, Michelle Mulcahy, and Christophe Hille. "Online Grocery Shopping by NYC Public Housing Residents Using Supplemental Nutrition Assistance Program (SNAP) Benefits: A Service Ecosystems Perspective." Sustainability 12, no. 11 (June 9, 2020): 4694. http://dx.doi.org/10.3390/su12114694.
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This paper examines adoption of online grocery shopping, and potential cost and time savings compared to brick and mortar food retailers, by New York City public housing residents using Supplemental Nutrition Assistance Program (SNAP) benefits. A mixed methods action research project involving the co-creation of an online shopping club, the Farragut Food Club (FFC), recruited 300 members who registered to shop online using SNAP, and received waivers on delivery minimums and provided technical assistance and centralized food delivery. We conducted a survey (n = 206) and focus groups to understand shopping practices; FFC members collected receipts of groceries over two weeks before and after the pilot to measure foods purchased, stores patronized, and prices. We interviewed FFC members to elicit experiences with the pilot, and estimated cost differences between products purchased in brick and mortar stores and equivalent products online, and transportation time and cost differences. Online shopping represented a small (2.4%) percentage of grocery spending. Unit prices for products purchased on Amazon ($0.28) were significantly higher than for equivalent products purchased in brick and mortar stores ($0.23) (p < 0.001.) Compatibility with existing routines, low relative advantage, and cost of online products limited the adoption of online shopping among SNAP users.
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Alika, Vinnoya Apcaresta, and Setyo Riyanto. "The Influence of Changes in Sales Culture and Competitive Advantages to Consumer Behavior Online Shop on Covid-19 Pandemic Conditions." International Journal of Innovative Science and Research Technology 5, no. 6 (July 1, 2020): 542–46. http://dx.doi.org/10.38124/ijisrt20jun478.
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Coronavirus has introduced us to life online. Online Shop development or online store through internet media already mushed in Indonesia. The quality of service that exceeds the expectations of consumers can attract consumer shopping and consumer confidence in the Online Shop is a key point to establish long-term relationship with consumers. The research uses primary data obtained from questionnaires distributed to 75 entrepreneurs affected by COVID-19. This study explains the partial and simultaneous influences between marketing culture variables (X1), competative Excellence (X2), and consumer attitudes (Y). A significant and positive influence and reliable on the use of Sales Culture and Competitive Advantage on Consumer Behavior. This indicates that the Sales Culture (X1) and Competitive Advantage (X2) Usage variables provide a simultaneous effect of 22% on Consumer Behavior (Y).
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Rajayogan, Kavitha, and Dr Muthumani S. "Consumers Attitude Towards Online Shopping In Tamilnadu – A Study." Restaurant Business 118, no. 5 (May 1, 2019): 81–85. http://dx.doi.org/10.26643/rb.v118i5.7651.
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The advancements of internet and information technology have been emerging over the years. Online shopping is nowadays a trend which became a part of lifestyle with every individual to buy products online since the product can be bought at a convenient time based on the availability of the product in Indian online shopping websites. Online shopping has also become significant among youngsters and working professional store since they are unable to spend time in traditional stores. The advantage of having internet everywhere has an effect on the growth of online sales in a partial manner and accessible to get detailed information regarding the products and its specification. The main purpose of the study is to analyze the attitude of consumers towards online shopping in major cities in Tamil Nadu. This paper investigates the data collected from 215 respondents in Chennai. The main statistical tools used in the study are ANOVA and Correlation. The findings of the study revealed that the satisfaction of the consumer is significantly related to gender, age, income level, and purchase frequency.
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Yu, Jiaohui. "Multifeatured Image Retrieval Techniques Based on Partial Differential Equations for Online Shopping." Advances in Mathematical Physics 2021 (September 25, 2021): 1–14. http://dx.doi.org/10.1155/2021/2834873.
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In today’s rapid development of network and multimedia technology, the booming of electronic commerce, users in the network shopping species of images and other multimedia information showing geometric growth, in the face of this situation, how to find the images they need in the vast amount of online shopping images has become an urgent problem to solve. This paper is based on the partial differential equation to do the following research: Based on the partial differential equation is a kind of equation that simulates the human visual perception system to analyze images; based on the summary of the advantages and disadvantages of multifeature image retrieval technology, we propose a multifeature image retrieval technology method based on the partial differential equation to alleviate the indexing imbalance caused by the mismatch of multifeature image retrieval technology distribution. To improve the search speed of the data-dependent locally sensitive hashing algorithm, we propose a query pruning algorithm compatible with the proposed partial differential equation-based multifeature image retrieval technology method, which greatly improves the retrieval speed while ensuring the retrieval accuracy; to implement the data-dependent partial differential equation algorithm, we need to distribute the data set among different operation nodes, and to better achieve better parallelization of operations, we need to measure the similarity between categories, and we achieve the problem of distributing data among various categories in each operation node by introducing a clustering method with constraints. The purpose of this article for image recognition is for better shopping platforms for merchants. This algorithm has trained multiple samples and has data support. The experimental results show that our proposed data set allocation method shows significant advantages over the data set allocation method that does not consider category correlation. However, the image features used in image retrieval systems are often hundreds or even thousands of dimensions, and these features are not only high in dimensionality but also huge in number, which makes image retrieval systems encounter an inevitable problem—“dimensionality disaster.” To overcome this problem, scholars have proposed a series of approximate nearest neighbor methods, but multifeature image retrieval techniques based on partial differential equations are more widely used in people’s daily life.
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Arianti, Yulia, and Maulana Ashari. "Sistem Informasi Penjualan Pada Toko Al-Idan Variasi Motor Kelurahan Karang Baru, Kecamatan Mataram." Jurnal Manajemen Informatika dan Sistem Informasi 1, no. 1 (February 7, 2018): 46. http://dx.doi.org/10.36595/misi.v1i1.17.
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Current trends online shopping via the Internet has mushroomed in Indonesia, even very well known by the general public. The many diverse ease of shopping and various kinds of goods and services offered, making the online shop to make Indonesian society as one of the "shopping" a new addition to the shopping center. The proliferation of online shop the many business opportunities targeting teens as consumers., The advantages of online business shop apart easily in the promotion, are also highly efficient because it only requires a subscription fee for running the business.
Production or sales system settings influence the level of acceptance of the company's revenue. Therefore, companies have to actually supervise and control the activities of sales and inventory by implementing an adequate system, so that the sales target can be achieved ,. Moreover how the transaction by writing to the bill of sale that takes a long time, which resulted in the customer service to be slower.
Therefore store Al-Idan variation Mataram motors require a sales and information systems Stock items that can help process data documentation and solve the problems of data loss. With the computerized system, makes the process of selling and stock goods becomes faster. During this process of recording sales data and inventory simply by collecting a memorandum - a memorandum at a time and record it in a book report. With the web site at Al-Idan be easier for consumers to buy motorcycle accessories and spare parts that do not need to come to the store.
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Edwards, Julia B., Alan C. McKinnon, and Sharon L. Cullinane. "Comparative analysis of the carbon footprints of conventional and online retailing." International Journal of Physical Distribution & Logistics Management 40, no. 1/2 (February 2, 2010): 103–23. http://dx.doi.org/10.1108/09600031011018055.
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PurposeThe purpose of this paper is to focus on the carbon intensity of “last mile” deliveries (i.e. deliveries of goods from local depots to the home) and personal shopping trips.Design/methodology/approachSeveral last mile scenarios are constructed for the purchase of small, non‐food items, such as books, CDs, clothing, cameras and household items. Official government data, operational data from a large logistics service provider, face‐to‐face and telephone interviews with company managers and realistic assumptions derived from the literature form the basis of the calculations. Allowance has been made for home delivery failures, “browsing” trips to the shops and the return of unwanted goods.FindingsOverall, the research suggests that, while neither home delivery nor conventional shopping has an absolute CO2 advantage, on average, the home delivery operation is likely to generate less CO2 than the typical shopping trip. Nevertheless, CO2 emissions per item for intensive/infrequent shopping trips by bus could match online shopping/home delivery.Research limitations/implicationsThe number of items purchased per shopping trip, the choice of travel mode and the willingness to combine shopping with other activities and to group purchases into as few shopping trips or online transactions as possible are shown to be critical factors. Online retailers and home delivery companies could also apply measures (e.g. maximising drop densities and increasing the use of electric vehicles) to enhance the CO2 efficiency of their logistical operations and gain a clearer environmental advantage.Practical implicationsBoth consumers and suppliers need to be made more aware of the environmental implications of their respective purchasing behaviour and distribution methods so that potential CO2 savings can be made.Originality/valueThe paper offers insights into the carbon footprints of conventional and online retailing from a “last mile” perspective.
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Phong, Nguyen Dong, Nguyen Huu Khoi, and Angelina Nhat-Hanh Le. "Factors affecting mobile shopping: a Vietnamese perspective." Journal of Asian Business and Economic Studies 25, no. 2 (September 4, 2018): 186–205. http://dx.doi.org/10.1108/jabes-05-2018-0012.
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PurposeMobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned action (TRA) perspective, but also the additional promotion and barrier sides of the mobile business.Design/methodology/approachA structural equation modeling approach with latent constructs is applied on a self-administered survey data of 208 Vietnamese consumers to test the hypotheses.FindingsThe results of this study have proved the predictive power of TRA in exploring consumer behavior in the context of mobile shopping. Also, both promotion and barrier variables have significantly strong impacts on the intention to adopt mobile shopping.Research limitations/implicationsFuture studies would benefit from investigating other variables (e.g. specific aspects of trust and risk) and using actual behavior (e.g. online purchases).Practical implicationsBusiness managers should pay attention to both promotion and barrier factors to understand how and why Vietnamese consumers adopt mobile shopping.Originality/valueThis pioneering study adapts the TRA model with extended promotion and barrier variables to explain mobile shopping in the context of Vietnam.
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Cui, Hongkai, Lina Xiao, and Xiaheng Zhang. "Application of Mobile Big Data and Artificial Intelligence in the Efficiency of E-Commerce Industry." Mobile Information Systems 2021 (August 24, 2021): 1–7. http://dx.doi.org/10.1155/2021/4825643.
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In recent years, with the rapid development of network technology and mobile clients, the upsurge of online shopping users has been accelerated. The development of e-commerce has become a key factor affecting the economy. At the same time, in the process of online shopping, users produce a large number of user access data and transaction data, which seem messy but contain huge commercial value. E-commerce urgently needs to mine its own data information and related data so as to obtain competitive advantage. Web data mining technology has become the focus of research in universities and enterprises. This paper summarizes these two methods and explains their advantages and disadvantages, respectively. Next, based on the advantages and disadvantages of model control and logic analysis, a logic analysis method based on model control is proposed. A formal analysis method combining finite machine and logic is proposed. This new method can analyze the responsibility, fairness, and timeliness of e-commerce protocol, provide a state transition diagram describing the working principle of the protocol, and fully analyze the responsibilities of all parties when repeated attacks occur. Experiments show that the efficiency of e-commerce is improved by 30%. As mentioned above, this paper hopes to play a certain role in the development of e-commerce. This paper summarizes the time series of e-commerce data, sales changes, and the sensitivity of consumer goods, which is conducive to the prediction and evaluation of the market, seize the market trend, and provide better decision-making.
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Patel, Naeem. "Online Medicine shopping in India: Anticipating Trends Post-Pandemic." International Journal for Research in Applied Science and Engineering Technology 9, no. VII (July 31, 2021): 2732–38. http://dx.doi.org/10.22214/ijraset.2021.36804.
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In the fast-moving world of digitalization, everything is going online. Almost all the products or services used by a human is put online for sale or use. In the era of the pandemic, the speed of this online system is enhanced exponentially. However, in the same pandemic, it was noticed that the medical system is not up to the requirement. There are many websites or applications available in the market that provides the option of buying the medicines online and get delivered at the home step. Nevertheless, this platform limits the purchase of medicines. Therefore, in the present work, a platform is built up that can provide services like online medicines purchase, online booking of appointments to the doctor where the patent can also get the option to get the prescription online. The use of the technology can be made by store owners or managers to check the stocks and can take care of the procurement requirements. Every individual in society can take the advantage of this E-health facility.
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Wieland, Thomas. "Spatial Shopping Behavior in a Multi-Channel Environment: A Discrete Choice Model Approach." REGION 8, no. 2 (August 4, 2021): 1–27. http://dx.doi.org/10.18335/region.v8i2.361.
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Spatial impacts of online shopping are discussed frequently in retail geography. Here, online shopping is mostly regarded as a central driver of competition for physical retailing and its locations, such as town centers or malls. Due to its high popularity, cross-channel shopping is sometimes considered to be a support for physical retailing. However, traditional retail location theory does not consider shopping channels other than in-store shopping. Furthermore, although online shopping is far too important to be neglected in examining consumer spatial shopping behavior, there is an obvious lack in the previous literature towards incorporating multi- and cross-channel shopping into store choice models. The present study aims to identify the main drivers of store choice on the basis that both in-store and online shopping alternatives are available, as well as the opportunity for cross-channel shopping. Taking into account previous literature on both physical store choice and multi-channel shopping, hypotheses on the impact of different shopping transaction costs (such as travel time, delivery charges, or uncertainty with respect to the stores' assortment) were derived. Based on a representative consumer survey, real past shopping decisions in three retail sectors (groceries, consumer electronics [CE], and furniture) were collected. The econometric analysis of empirical store choices was performed using a nested logit model which includes both physical and online stores. The results confirm several assumptions of classical retail location theory as well as previous findings from single-firm studies and stated choice experiments on multi-channel shopping behavior. Travel time to physical stores reduces consumer utility and store choice probability, respectively. Consumer sensitivity towards travel time decreases with decreasing purchase frequency of the desired goods. Delivery charges also decrease the likelihood of choosing a store. The impact of cross-channel integration on store choice (assuming the reduction of consumer transaction costs) is considerably lower than expected and differs between retail sectors. While furniture retailers profit from enabling cross-channel shopping, there is no such competitive advantage found for grocery and CE retailers. The positive effect of assortment on condition of diminishing marginal utility is confirmed for grocery stores and CE stores, but not for furniture stores. From a theoretical perspective, this study shows that multi- and cross-channel shopping behavior does not contradict the main thoughts of classical retail location theory. From a practical perspective, the study is a contribution as store choice models play a significant role in both business location planning and governmental land use planning.
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Ivashinenko, Nina, Mikhail Teodorovich, and Alla Varyzgina. "Digital Inequality: Internet Technologies in Activation of Consumer Behavior." Logos et Praxis, no. 3 (December 2020): 27–36. http://dx.doi.org/10.15688/lp.jvolsu.2020.3.3.
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The paper is focused on the analysis of the territorial distribution of digital inequality in the Russian region and its influence on the level of online trading in the region. The paper presents the results of monitoring studies of the development of competition and of anti-monopoly regulation in the Nizhny Novgorod region, conducted since 2014, and the results of the last survey in 2018 (comparable methodology was used) on 3,000 respondents out of 20 districts of the region, different by their socio-economic situation. The sample is territorially random, representing the population by sex and age. The authors use the concept of digital inequality of the third generation developed by Ragneddа (Ragnedda, 2017) for study of digital inequality in shopping online possibilities. This approach defines digital inequality not only as an information and technological and educational elements in differences of social groups and communities in the Internet access, but also as an inequality of the advantages that groups might get from its use. This type of inequality cannot be overcome only due to technological and popularizing decisions; inequality should be controlled by the state and communities to prevent its escalation and of excluding entire territories from social and economic development. The paper presents the invented methodology for the typology of administrative municipalities of the region, which helps in implementation of state control over competition. All territories of the region were divided into four zones with different degree of government regulation needed. It helps to reduce the imbalance in market development and to lower the digital divide in Internet shopping. A study of the interrelation between online shopping and retail population satisfaction in administrative regions of Russian regions shows the urgent need to expand municipal competition development maps to include shopping online indicators.
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Mpinganjira, Mercy. "An Investigation Of Perceived Service Quality In Online Shopping: A Hierarchical Approach." Journal of Applied Business Research (JABR) 31, no. 1 (December 15, 2014): 115. http://dx.doi.org/10.19030/jabr.v31i1.9050.
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Online retailing is a new but fast growing phenomenon in many countries around the world. The fast pace at which it is growing is resulting in stiff competition on the online market space. Many firms now realise that they cannot only rely on low prices as a source of competitive advantage and are looking for other effective ways of differentiating themselves so as to attract more customers and enhance their satisfaction with their online stores. This paper investigates online store service quality as a source of competitive advantage for online stores. Data was collected from a total of 201 online shoppers from Gauteng South Africa using a structured questionnaire. The findings show that online store service quality as reflected by platform quality, interaction quality and outcome quality has significant influence on customers attitude towards online stores as well as their behavioural response in terms of engagement in positive word of mouth. The findings also show that attitude is not a significant mediator of the relationship between online store service quality and customers behavioural response of positive word of mouth. The findings have wide implications of management of online retail stores and these have been highlighted in the paper.
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Singh, Kanwal Gurleen. "CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 1, no. 1 (December 19, 2018): 1–6. http://dx.doi.org/10.24297/ijmit.v1i1.1452.
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India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price. This paper focuses on the understanding of demographic profiles of adopters and non-adopters of online shopping. For this purpose the data from 400 respondents was collected in the form of questionnaires. The study has been conducted in 3 cities of Punjab, a sample of urban respondents were selected from the Jalandhar, Ludhiana and Amritsar The paper also analyses the various reasons for adoption and non-adoption of online shopping.
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Saprikis, Vaggelis. "An Empirical Investigation of Internet Users' Perceptions towards National and International e-Shops." International Journal of E-Adoption 7, no. 2 (July 2015): 45–59. http://dx.doi.org/10.4018/ijea.2015070104.
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Nowadays, the broad Internet utilization and the advancement of Information and Communication Technologies (ICT) have greatly changed the way goods and services are bought and sold. As a consequence, even more online users prefer not only to shop online, but also purchase abroad taking advantage of Internet's limitless feature. Thus, technology's success has stimulated the process of cross-border e-shopping, allowing fast, less costly communication, as well as access to a wider variety of goods and services. The purpose of this consumer-oriented approach paper is to examine the perceptions of Greek Internet users concerning e-shops. In specific, it aims to reveal if there are differences on users' perceptions regarding Greek versus international e-shops, as even more individuals visit non-domestic online stores for their e-purchases. Hence, it provides tangible results to an under-explored area of online shopping and shed light on the difficulty of understanding important aspects of e-shopping behavior; presenting vital implications to both academia and practitioners.
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Cvetković, Marija, Nikola Dinkić, Aleksandra Djukić, and Jugoslav Joković. "Post-Socialistic Shopping Malls as New Gathering Places: Case Study Belgrade." Periodica Polytechnica Architecture 48, no. 2 (January 10, 2018): 101–5. http://dx.doi.org/10.3311/ppar.11754.
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This paper explores the built environment of a shopping mall and considers the perceptions of its users, measuring the intensity of users both in open public spaces and shopping malls. This paper aims to compare the concentration of users in the selected shopping malls built in New Belgrade and open public spaces in the city centre. It considers the preferences consumers have towards shopping malls and public spaces, by determining their opinion on the (dis)advantages of the shopping malls over features of the city centre. The methodological frameworks of the research are questionnaires, surveys and a method of mapping users on social maps (via social networks). The identity of shopping malls versus public places in Belgrade is observed through technical analyses and qualitative surveys using online and on-site questionnaires, as well as the study of social media (twitter). A structured questionnaire was developed to measure customers’ shopping motivation, preferences, as well as the demographic information of respondents, questions about the identity of the shopping mall and the city centre, and the connection between them. The research also used the newly developed software application - Twitter search engine. The aim was tracking and measuring the intensity of users in the monitored territory, and testing their latest behavioural patterns. Summarizing and interpreting the collected data provided three groups of results: competitiveness of the shopping mall with open public space with the focus on the main qualities; measuring the concentration of users both in shopping malls and open public spaces, and suggestions for improvement of open public spaces.
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Harjayanti, Diana Riyana, Angga Rovita, and Teguh Yuwono. "Pengaruh Tingkat Pendidikan, Tingkat Literasi keuangan, Instrumen Literasi Keuangan pada Keputusan Pembelian pada Media Online (Studi Kasus Masyarakat di Daerah Tangerang Selatan)." Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi 4, no. 2 (December 26, 2020): 199–209. http://dx.doi.org/10.33753/mandiri.v4i2.127.
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The development of digital technology and the trend of e-commerce cause changes in people's shopping patterns that in beginning is offline conventional to switch to online shopping through web/ blogs. So that in this study, the authors are interested in examining whether there is an influence from the level of education, the level of financial literacy, financial literacy instruments on purchasing decisions in online media with a case study on the community in the South Tangerang City. The research method used is descriptive quantitative by processing data and analysis obtained from a survey of a sample of the population in the South Tangerang City. The results obtained from the survey conducted on the people of the South Tangerang City were the efficiency factor and the cheaper price factor were considered the most influential factors in purchasing decisions on online media. The advantages of shopping transactions offered through online media, especially during the Covid pandemic, have caused many people to change their offline shopping patterns to online to buy the items they need. This is also reinforced by the results of research from the hypothesis test which concludes that the level of education, the level of financial literacy and financial literacy instruments do not affect the value of purchasing decisions ononline media in South Tangerang City society either partially (t test) or simultaneously (F test). sig value> 0.05.
Abstrak
Perkembangan teknologi digital dan trend e-commerce menyebabkan perubahan pola belanja masyarakat yang awalnya bersifat konvensional offline beralih ke pola belanja online melalui web/blog. Sehingga dalam penelitian ini, penulis tertarik untuk meneliti apakah ada pengaruh dari tingkat pendidikan , tingkat literasi keuangan, dan instrumen literasi keuangan pada keputusan pembelian terhadap media online dengan studi kasus pada masyarakat di Kota Tangerang Selatan. Metode penelitian yang digunakan adalah deskritif kuantitatif dengan melakukan pengolahan data dan analisa yang diperoleh dari hasil survey terhadap sample dari populasi masyarakat di Kota Tangerang Selatan. Hasil yang diperoleh dari survei yang dilakukan pada masyarakat daerah Kota Tangerang Selatan adalah faktor efisiensi dan faktor harga yang lebih murah dianggap sebagai faktor yang paling berpengaruh dalam keputusan pembelian pada media online. Keuntungan transaksi belanja yang ditawarkan melalui media online terutama selama pandemic covid ini menyebabkan banyak masyarakat yang mengubah pola belanja offline menjadi online untuk membeli barang yang diperlukan. Hal ini diperkuat dengan hasil yang diperoleh dari penelitian bahwa faktor tingkat pendidikan dan literasi keuangan tidak mempengaruhi keputusan pembelian pada media online di masyarakat Kota Tangerang Selatan baik secara partial (Uji t) maupun simultan (Uji F) dengan nilai sig > 0,05.
Kata Kunci : Tingkat Pendidikan, Tingkat Literasi Keuangan, Instrumen Literasi Keuangan, KeputusanPembelian Pada Media Online
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Zhou, Chuiri. "Pricing Model for Dual Sales Channel with Promotion Effect Consideration." Mathematical Problems in Engineering 2016 (2016): 1–20. http://dx.doi.org/10.1155/2016/1804031.
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We focus on the pricing strategy of a dual sales channel member when his/her online retailer faces an upcoming overloaded express delivery service due to the sales peak of online shopping, especially referring to the occurring affairs in China. We characterize the pricing problem of the dual selling channel system as a two-period game. When the price discount is only provided by the online seller, we find that the prices of the traditional channel and the online channel in the two periods are higher while the overloaded degree of express delivery is lower and the overloaded delivery services can decrease the profits of both channels. When the price discounts are provided by both traditional and online sellers, we find that the derived Nash price equilibrium of both channels includes five possible combinations of prices. Both traditional and online sellers will choose their price strategies, respectively, according to their cost advantages which are affected by the overloaded degree of express delivery.
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Dennaya, Irene Anggita, and Barli Bram. "LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE." JOALL (Journal of Applied Linguistics and Literature) 6, no. 2 (August 14, 2021): 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.
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In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
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Hunt, Irma, Allison Watts, and Sarah K. Bryant. "Walmart’s international expansion: successes and miscalculations." Journal of Business Strategy 39, no. 2 (April 16, 2018): 22–29. http://dx.doi.org/10.1108/jbs-02-2017-0013.
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Purpose Walmart achieved extraordinary success and growth in its home country before embarking on a strategy of international expansion. While most of Walmart¹s international expansion efforts were successful, the retailer experienced some challenges in Germany and South Korea, exiting both less than ten years after initial entry. In 2016, Walmart announced the closure of 269 stores worldwide. Although most Walmart stores are now outside the USA, the performance of these stores lag their US counterparts. Walmart has not been able to simply export its “Everyday Low Price” approach. It is important to understand cultural differences in the way people shop in addition to understanding the market, economy and laws of various regions around the world. Design/methodology/approach Walmart’s successes and missteps in each country are analyzed. The studies looked at each country’s culture, shopping habits and discuss what worked and what did not in each country. The authors hope that managers planning international expansion will learn from the successes and failures of this giant retailer. Findings Walmart has a significant presence in Mexico, the UK, Brazil, China and Canada. It has been successful in countries where it has adapted the Walmart model to the local market. International expansion for Walmart, along with other retailers, is now being highly impacted by the growth in online shopping. However, the use of technology for shopping is not a homogenous global experience. The increased demand for online retailers suggests that firms slow down (but not stop) brick and mortar international expansion. Practical implications Considering the projected growth in online shopping, retailers with global aspirations need to have a strong and sustainable competitive advantage (e.g. products, operations, marketing and brand name reputation) in addition to a clear internationalization plan. The same factors critical to brick and mortar expansion are applicable to online growth. Having a successful, long-term presence in selected countries requires a clear understanding of each country’s infrastructure, demographics, political and economic systems, in addition to cultural awareness and an understanding of shopping practices. Social implications The growth of online shopping internationally will also fundamentally alter international expansion for Walmart and other retailers. Interestingly, Chinese shoppers may be leading the trend in online shopping, as nearly 65 percent of Chinese shoppers use their mobile phones for online shopping, are more likely to buy from off-shore online retailers and are more likely to use their mobile phones to compare prices than either Canadian or US shoppers (PWC, 2016). Walmart’s recent acquisition of Jet.com is sending a clear signal that brick and mortar shopping is not the only way to expand internationally. Originality/value This original work about Walmart’s growth strategy internationally is unique. This work will be of great value to managers thinking of expanding internationally. The non-embracing of local cultural habits and use of non-local managers is something that can be easily overlooked when thinking of expansion. Serious financial consequences can be easily avoided by being aware of the mistakes that others have made.
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Juyal, Som Aditya. "An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior." International Journal of Online Marketing 8, no. 1 (January 2018): 55–79. http://dx.doi.org/10.4018/ijom.2018010104.
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This article describes how abstract buying on the Internet is one of the most rapidly growing modes of shopping demonstrating a double-digit annual increase in sales in recent years. Reasons for such growth seem to arise from its advantages such as convenience, the ability to be seen as a leisure activity, savings of time and effort, and its 24 hours a day and 7 days a week access. Although Internet buying has shown rapid growth, it also has been hampered by the real or perceived perceptions of consumers that it lacks privacy and security while also suffering from issues in product delivery and returns and tactility. The primary purpose of the article is to explore the profile of Internet buyers and compare them to the non-buyers in terms of demographic characteristics, technology experiences, and his or her attitudes towards consumer and marketing issues. Such information will help e-tailers as they work to develop more effective and efficient online retail outlets.
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Jacobsen, Stephanie, and Nora Ganim Barnes. "On Being Social: How Social Identity Impacts Social Commerce for the Millennial Shopper." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 4 (2017): 38–45. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.34.1005.
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Millennials are a technologically sophisticated generation, who have the purchasing power to change the face of retailing. A significant proportion of their shopping is done online and they utilize their social networks while engaging in the shopping process- a current area of interest termed “social commerce”. No single group is better positioned to take advantage of social commerce, and yet, it’s possible that Millennials are participating in social networks and online shopping in order to better define their social identities. This study summarizes data from three years of longitudinal research into the use of social media by Millennials on three platforms: Facebook, Twitter and Pinterest. The results show that Millennials prefer to utilize the identity shaping aspects of social media and commerce. We recommend that platforms allow more identity formation in order to increase the likelihood that Millennials not only use the platform, but also make purchases through them.
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Jones, Colin, and Nicola Livingstone. "Emerging implications of online retailing for real estate." Journal of Corporate Real Estate 17, no. 3 (September 14, 2015): 226–39. http://dx.doi.org/10.1108/jcre-12-2014-0033.
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Purpose – This paper aims to initially explore the effects of online retailing on corporate real estate strategies today, examining current trends and the approaches of leading edge retailers in this evolving marketplace. The UK has the greatest proportion of online sales worldwide. Design/methodology/approach – Context is provided through existing literature, and the methodology considers specific case studies. Information from financial reports, websites and evidence directly from retailers is derived to examine selected sectoral responses (food shopping, fashion retailing and department stores) to online shopping. The research considers the interface between the virtual and physical retail landscapes. Findings – The Internet is undeniably driving change, and large retailers have responded by embracing multi-channel sales strategies in which the adapted physical store remains a central element. Research limitations/implications – The case studies are arguably limited in their market assessment by examining only large retailers, but it is these retailers who occupy much of the real estate space in shopping centres. Data on Internet sales and retail space of individual retailers are not publicly available. This paper offers a qualitative introduction into ongoing research on the evolution of Internet retailing today. Practical implications – For large retailers, a multi-channel corporate sales strategy is enhanced by physical stores that can act as showrooms and collection points and enhance consumer service. Multiple retailers have a competitive advantage in the form of store networks and a recognisable brand that they can exploit to capture the sales opportunities the Internet offers. Originality/value – The paper is the first to collate and analyse corporate real estate strategic responses to online retailing.
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Dang, Doan Thai, and Tuan Manh Nguyen. "Intention to use Mobile-commerce services: An extension based on Technology Acceptance Model (TAM)." Science & Technology Development Journal - Economics - Law and Management 1, Q4 (October 31, 2017): 25–33. http://dx.doi.org/10.32508/stdjelm.v1iq4.472.
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Electronic Commerce (E-Commerce) with outstanding advantages has been changing the traditional shopping way of customers all over the world. Recently, Mobile Electronic Commerce (M - Commerce) trend with the flexibility and integration of M-Commerce based on mobile applications are opening up a further outlook in the field of online shopping. However, there are still some new barriers to persuading customers to participate in the use of M-Commerce services. The objective of this study is to propose a model that can verify the factors that influence the intent to use the M-Commerce service in the context of individual customers in Vietnam. Based on the Technology Acceptance Model combined with the expansion of three additional components (1) Perceived enjoyment - PE, (2) Perceived security - PS, và (3) Concern for social media information privacy - CFSMIP. Consequently, six elements and eight hypotheses were proposed in the model of intent to use the mobile commerce services of individual customers.
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Akhlaq, Ather, and Ejaz Ahmed. "Digital commerce in emerging economies." International Journal of Emerging Markets 10, no. 4 (September 21, 2015): 634–47. http://dx.doi.org/10.1108/ijoem-01-2014-0051.
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Purpose – More research is needed to understand the online shopping behaviors and intentions of consumers in emerging economies. The purpose of this paper is to examine the extent to which key variables from the Technology Acceptance Model (perceived usefulness (PU) and ease of use (PEOU)), and others theoretically associated with digital engagement (distrust, perceived risk (PR), perceived enjoyment (PE) and legal framework (LF)), accounted for variation in online shopping intentions in Pakistan, focussing on affiliates of a large metropolitan university. Design/methodology/approach – Online survey using a convenience sample of university staff, students and alumni recruited through the university’s online network. A questionnaire capturing the above constructs was tested for content validity and reliability prior to dissemination. The survey results were factor analyzed to determine the degree to which the constructs were independent, and regression was used to examine their ability to predict online purchasing intentions. User characteristics were analyzed descriptively. Findings – All six independent factors, PU, PEOU, PR, PE, distrust and LF, in the model were independently predictive of intention to shop online and supported the theoretical model by demonstrating the predicted direction of the relationship. Research limitations/implications – There are limitations in the generalizability of the findings. Most of the data being collected were only from Karachi, the biggest metropolitan city and the business hub of Pakistan. Practical implications – This research may help retailers in becoming e-tailers. The model would also help existing e-tailers to streamline their business according to the research findings. In addition, government may work on policies to provide a better online business environment to the people of Pakistan. Originality/value – A new online shopping model has been discovered for an emerging market, Pakistan. Developing countries could take advantage of this model to get real insights of their e-tailing industry.