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Dissertations / Theses on the topic 'Advantages of Social Media Tools'

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Published: 4 June 2025

Last updated: 15 July 2025

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1

Larsson, Fredrik, Oskar Christensson, and Carlos Ibarra. "Best Practices in Web 2.0 Climate : Competitive Advantage Through Social Networking Tools." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16816.

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The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are they using these social medias? This research focuses on why and how organizations are using Facebook and Twitter in their business strategy. More specifically, what methods and organizational strategies are used. The requirement for our research was that the organization had to had some success on these social medias but due to time and budget limit

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Duffková, Pavlína. "Comparative effectiveness analysis of social media monitoring tools." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149911.

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The main objective of this master thesis is a comparative effectiveness analysis of selected social media monitoring tools. The theoretical part of the thesis first familiarizes the reader with the core terms, which will be used throughout the thesis. The next chapter focuses on the detailed specification of classic online marketing. It describes the growing trend of social media marketing and charts out its current status on the Czech online market. In addition, the vital SEO and SEM techniques are also described. The subsequent chapter is devoted to social network marketing, where the increa

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3

Bubela, Oleksandra. "Marketing Tools: Development and Implementation in Social Media." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191762.

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The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013

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Zhang, Liu. "SOCIAL MEDIA AND VIRTUAL PROJECTS : An investigation into social media tools and team effectiveness." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15833.

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The purpose of this thesis is to explore the use, usability and the effects social media have on member effectiveness and satisfaction in virtual projects. This includes a classification and description of social media as well as the virtual component of projects. This also includes an analysis of possibilities and challenges concerning using social media in a project setting.Furthermore this master thesis should include an empirical component, including an investigation of to what extent such media are used in virtualized projects, experiences with such media and suggestions for improvements

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Agozzino, Alisa L. "Millennial Students Relationship with 2008 Top 10 Social Media Brands via Social Media Tools." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1262651087.

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Rodriguez, Donaire Silvia. "Social media, interactive tools that change business model dynamics." Doctoral thesis, Universitat Politècnica de Catalunya, 2012. http://hdl.handle.net/10803/83599.

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The aim of this research is two-folded. On the one hand, it attempts to assist employers of Catalan micro-retailers in designing, implementing and developing their Social Media strategy as a complementary channel of communication. On the other hand, it attempts to contribute to the research community with a better understanding on both which building block of the micro-retailer¿s Business Model is more influenced by the customer level of interaction by means of the Social Media and how a transformation can be observed in the micro-retailers¿ Business Models as a result of the Social Med

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Pscheida, Daniela, Claudia Minet, Sabrina Herbst, Steffen Albrecht, and Thomas Köhler. "Use of Social Media and Online-based Tools in Academia." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-191110.

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The Science 2.0-Survey investigates the dissemination and use of online tools and social media applications among scientists of all disciplines at German universities (institutions of higher education) and research institutions (Leibniz, Helmholtz, Max Planck institutes). Results show that digital, online-based tools have found widespread use and acceptance in academia and must therefore be considered a central component of scientific working processes. Furthermore the data gathered also make it clear that certain usage patterns begin to emerge and stabilise as routines in everyday academic wo

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Berg, Linda. "Communication tools’ impact on project communication efficiency : An evaluation of traditional communication tools and Social Media." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14725.

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Scholtz, Reynardt. "Social media tools influencing customer purchasing behaviour in the retail environment." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021055.

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Given the importance of a business being able to create a positive brand image in the minds of customers and influencing customer purchasing behaviour, there is a lack of attention given to the research of the role that social media tools can play in the success of retailers. Numerous research studies have focussed on determining the advantages of and impact that social media tools can have on the success of businesses, however, the impact of social media tools on the creation of a positive brand image, and influencing customer purchasing behaviour is less evident. Thus, the primary objective

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Holder-Ellis, Marlene Natalie. "The Role of Social Media Technology Tools in Higher Education Instruction." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1540.

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Although instructors at a Western Caribbean university use technology in the instructional process, they rarely use social media tools for teaching and learning. This exploratory qualitative case study addressed faculty members' perceived role of social media technology tools in higher education instruction at the local university. The conceptual frameworks that guided this study were the theory of planned behavior and the technology acceptance model. Ten faculty members at the local university were selected through a purposeful sampling process and were interviewed. Interview transcripts were

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KUMAR, SUSHIL. "SOCIAL MEDIA TOOLS FOR BRAND HEALTH AND CRISIS SURVIVAL (SENTIMENT ANSLYSIS)." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18496.

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I, Sushil Kumar (2K18/MBA/090) a student of Delhi School of Management- DTU, pursuing Masters of Business Administration has worked on my project titled “Social media tools for brand health and crisis survival(Sentiment Analysis)” . People increasingly look at social media applications as an important part of their daily life and more likely *to *move their interactions to the virtual platforms (i.e. Facebook, Instagram, LinkedIn and Twitter) . This, in turn, positively reflect on their orientations and behaviours toward all kinds of social media technology In recent years, Social media

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Bayati, Vicki. "Exploring the impact of embedded social media within the corporate websites of media organisations." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/112170/2/Vicki_Bayati_Thesis.pdf.

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This research studied the impact of popular third-party embedded social media within media organisations websites (such as widgets and applications). The research examined the experience of this phenomenon from both the media organisations and their website users/news readers perspectives. The findings demonstrated how embedded third-party code brings technical and business challenges to an organisation affecting their website users’ browsing experience. A set of 26 recommendations were presented to assist any organisations using social media to tailor their own IT based social media policies

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Mastrom, James P. Jr. "Using social media tools to enhance tacit knowledge sharing within the USMC." Thesis, Monterey, California: Naval Postgraduate School, 2013. http://hdl.handle.net/10945/37670.

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Approved for public release; distribution is unlimited<br>Social media usage has exploded over the past several years. Individuals are using social media tools to stay constantly connected to friends, family and co-workers. Companies have learned to leverage these same technologies both externally and internally. These emerging social technologies, applications and platforms are an excellent way for geographically separated people to connect, communicate and share knowledge in novel ways. The United States Marine Corps (USMC) continues to communicate primarily through telephone, email and repo

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Fu, Yuk-kam Connie, and 傅玉琴. "The use of web 2.0 social media tools by the HKSAR Government." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B46780324.

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Steinhour, Jacob B. "The Social and Pedagogical Advantages of Audio Forensics and Restoration Education." Ohio University Honors Tutorial College / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1276014966.

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Kadriu, Denisa <1995&gt. "The power of Social media and Internet tools in the travel accommodation industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15421.

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Social media are playing an important role in the decision-making process of all industries. Objective of this research is to analyse which is the impact of social media and different Internet tools in the travel accommodation choice. To reach this aim, this research defines first what social media are and describes the tourism and accommodation industry. It focuses then on identifying the tourist behaviour during both the information search and booking stage. It aims at analysing the power of reviews and social networks and which are the main aspects that influence the decision. To analyse al

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Paulus, Trena. "Using Social Media, Software, Mobile Apps and Other Digital Tools to Support Qualitative Research." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/7857.

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This one-day course introduces participants to how both free and proprietary technologies can be used to create innovative workflows to support the entire qualitative research process. This includes becoming networked scholars through a variety of social media platforms; engaging in a paperless literature review by using cloud storage, citation management software, annotating apps and data analysis software; collecting data with mobile apps; transcribing with state-of-the-art innovations; selecting the right qualitative data analysis software; and representing findings in ways that will reach

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Parmach, Michael. "The presence of social media in the Swedish classroom. A study of social media usage and its possible effects during classroom instruction." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-36331.

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This research aimed to test the hypothesis that mobile phone and social media usage by students during classroom instruction negatively affected academic performance. I believed students who claimed they often followed social media during lessons would have lower overall grade averages and have entered high school with fewer points than students who did not often use social media during lessons. Goals were to examine the debate on mobile phones and social media usage in school and conduct a quantitative self-report study. Questionnaires were distributed to 64 students and 65 teachers at a se

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Isaksson, Sarah. "Social media in the Swedish EFL classroom : An empirical study on Swedish English teachers’ attitudes and practices regarding social media." Thesis, Högskolan Dalarna, Engelska, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-33808.

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Social media is a large part of Swedish adolescents’ lives. As such, social media is also prevalent in Swedish upper secondary schools. Some international research has shown positive outcomes from the use of social media as a learning tool in the English as a Foreign Language (EFL) classroom, such as higher student motivation. However, there are no recent equivalent studies in Sweden. Teachers’ attitudes have also been researched, also in a Swedish context. The aim of this study is twofold: to explore EFL teachers’ attitudes, as well as their practices, regarding social media as a learning too

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Mazza, Joseph A. Jr. "The use of social media tools by school principals to communicate between home and school." Thesis, University of Pennsylvania, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3592334.

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<p> Research has documented numerous benefits of parent involvement in children's education including increased attendance, increased test scores and better behavior. Access to increased and meaningful communication between home and school enhances parent involvement. The utilization of technology through the use of the Internet and e- mail for school to home communications is growing rapidly as an additional means of two-way communications between home and school. The purpose of this study is to evaluate the role of emerging technologies, specifically social media use by school principals and

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Mowbray, John Alexander. "The role of networking and social media tools during job search : an information behaviour perspective." Thesis, Edinburgh Napier University, 2018. http://researchrepository.napier.ac.uk/Output/1516318.

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This research reported in this thesis explores job search networking amongst 16-24 year olds living in Scotland, and the role of social media platforms (i.e. Facebook, Twitter, and LinkedIn) during this process. Networking is treated as an information behaviour; reflecting this, the study is underpinned by a prominent model from the domain of information science. A sequential, mixed methods approach was applied to gather data. This included the use of interviews, focus groups, and a survey questionnaire. The interviews incorporated ego-centric network methods to develop a relational perspectiv

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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Thesis, Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007/document.

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De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, do

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Mushonga, Cleopatra Tsungai. "Social networking for knowledge management : group features as personal knowledge management tools." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86315.

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Thesis (MPhil)--Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: With the emergence of Web 2.0 (social network platforms) some Knowledge Management theorists saw the potential for incorporating its collaborative and networking features in Knowledge Management Systems. However, the consensus is that harnessing Web 2.0 features for Knowledge Management is still in its infancy and according to some it seems that Web 2.0 success in the social sphere is hard to translate to the work context. The thesis argues that Web 2.0 primarily facilitates Personal Knowledge Management (PKM) and in thi

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Alimam, Mayla. "The place of enterprise social media platforms in today’s enterprises : evaluation of usage and impact on workplace tools." Electronic Thesis or Diss., Evry, Institut national des télécommunications, 2017. http://www.theses.fr/2017TELE0007.

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De plus en plus, les entreprises incitent aujourd’hui leurs employés à adopter des modes de travail agiles et flexibles. Cette transformation est outillée par de nouvelles plateformes informatiques intitulées "plateformes de média sociaux d’entreprise" (de l’anglais "Enterprise Social Media platforms – ESM platforms"). Ces plateformes portent la promesse d’améliorer la communication des employés dans leur environnement de travail tout en outillant leurs liens sociaux. Néanmoins, le bénéfice de l’usage de ces plateformes par leurs employés demeure vague et peu mesurable pour les entreprises, do

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Erlandsson, Filip. "Marketing 2.0 – Managing the social web : A qualitative study about Swedish B2C companies social media marketing and their need for tools." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150391.

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The foundation of social media has created a new channel for marketing. Businesses havestarted to acknowledge the fact that you need to be active in social media. The question is no longer whether you do social media or not, it is how well you do it. An important factor in answering that question positively is the process of marketing in social media. Since this concept of marketing in social media is fairly new, there is little knowledge in how to achieve effective publishing and marketing. An answer to that could be the use of tools to manage the social media marketing.This thesis investigat

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Sharif, Abdul R. "Social Networking Sites (SNS) and Electoral Outcomes: How the Tools/Functions Can be Used to Predict Electoral Outcomes." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2017. http://digitalcommons.auctr.edu/cauetds/98.

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This behavioral study examines the users’ engagement on social networking[ sites (SNS) in electoral races for public office in relation to their act of voting. This study was based on the premise that when certain criteria are met then SNS can be used as a predictive tool. The initial technique used was observations of the tools/functions on SNSs such as the “Like” button, favorable comments, retweets, friends/followers. Another technique used was surveys administered to individuals at political rallies, political debates, and college campuses to further analyze if their online engagement in p

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Webb, Dominique Victoria. "Politics gone viral : social media and political mobilization : in what respects are social media effective tools for initiating political mobilization and stimulating political change in order to challenge authoritarian regimes?" Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/13173.

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Includes bibliographical references.<br>The rise of new media has continued to have a profound effect on the global political system. Social media in particular have seen an exponential increase in penetration globally. The recent Arab uprisings that began in 2010 across the MENA region have challenged authoritarian resilience, which has been a prominent feature of the region for several decades. This project examines the rise of social media and their effects on the political system, specifically the role played by social media in undermining the power of authoritarian regimes. Traditionally

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Sahlin, Shannelle. "Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade." Thesis, Stockholms universitet, JMK, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165518.

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During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. Since SDF is solely volunteer and donations based it becomes relevant to examine the

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Luccioni, Carlo. "Open Participation - How online tools could foster user engagement aimed to city development." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22555.

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The thesis research question originated form an interest in experiments with web and social media tools, and explores in what ways these kinds of communicative and collaborative media could facilitate opening dialogue among citizens and various actors present in the area of Malmö.The research approach deemed most suitable for the selected area is a combination of a participatory design methodology and ethnographic research. During the fieldwork phase different use situations were investigated through interviews, surveys and case studies. The purpose of the investigation was mapping the differe

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Loggins, Genevieve Pearl. "Use of social media tools to promote a community event analysis and recommendations for the Madonna Plaza farmer's maket /." Click here to view, 2010. http://digitalcommons.calpoly.edu/joursp/6/.

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Thesis (B.S.)--California Polytechnic State University, 2010.<br>Project advisor: Doug Swanson. Title from PDF title page; viewed on Apr. 20, 2010. Includes bibliographical references. Also available on microfiche.

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Dado, Marielle [Verfasser], and Daniel [Akademischer Betreuer] Bodemer. "Network visualizations as group awareness tools for computer-supported collaborative learning on social media / Marielle Dado ; Betreuer: Daniel Bodemer." Duisburg, 2018. http://d-nb.info/1168590760/34.

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Mohabier, Rushantha. "The application of a social networking learning tool in a primary school within South Africa." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62132.

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The Internet has evolved since its establishment, embedding itself in daily life and paving the way for social networking. The ability to connect and communicate has become seamless, allowing instantaneous access to the Internet and social networking sites. Social networking has become a global phenomenon, transcending boundaries and transforming mobile technology. It has gained an enormous following and become an indispensable technology. Social networking has expanded into a multi-faceted medium of communication, with an extensive online presence. The capacity to share information and know

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Pscheida, Daniela, Claudia Minet, Sabrina Herbst, Steffen Albrecht, and Thomas Köhler. "Use of Social Media and Online-based Tools in Academia: Results of the Science 2.0-Survey 2014: Data Report 2014." Technische Universität Dresden, 2015. https://tud.qucosa.de/id/qucosa%3A29117.

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The Science 2.0-Survey investigates the dissemination and use of online tools and social media applications among scientists of all disciplines at German universities (institutions of higher education) and research institutions (Leibniz, Helmholtz, Max Planck institutes). Results show that digital, online-based tools have found widespread use and acceptance in academia and must therefore be considered a central component of scientific working processes. Furthermore the data gathered also make it clear that certain usage patterns begin to emerge and stabilise as routines in everyday academic wo

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Mabweazara, Rangarirai Moira. "Use of social media tools by library staff at the University of the Western Cape, South Africa and the National University of Science and Technology, Zimbabwe." University of the Western Cape, 2014. http://hdl.handle.net/11394/4120.

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Magister Artium - MA<br>Academic libraries in the economically developed countries have taken the lead in adopting and appropriating various social media platforms to enhance services offered to their patrons. However, there are many unanswered questions on how libraries in the economically developing countries of the South, Africa in particular, are using social media in their service delivery, as well as in the personal lives of their librarians. Against this backdrop, this study investigated how librarians at the University of the Western Cape (UWC), South Africa and the National University

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Ballie, Jennifer. "e-Co-Textile Design : how can textile design and making, combined with social media tools, achieve a more sustainable fast fashion future?" Thesis, University of the Arts London, 2014. http://ualresearchonline.arts.ac.uk/7789/.

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This research acknowledges that the convenience of fast fashion has shifted dependence on skills such as dressmaking, repairing and altering, passed from one generation to the next. Because of the accessible and affordable nature of mass manufacture the consumer is becoming less active within the design, production and maintenance of their clothing. This research proposes to up-skill consumers and intercepts their flow of fast fashion consumption using textile design interventions. These explore how textile design processes can be combined with social media tools to support a renaissance of ma

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Pradia, Sean Andrew. "Understanding College Students' Readiness to Use Web 2.0 Technologies in Online Education." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3061.

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Web 2.0 technologies offer many educational benefits in higher education. Leaders of the U.S. community college examined in this study desired to explore students' familiarity with the educational benefits of Web 2.0 tools before investing in technology upgrades for the college. The purpose of this quantitative survey research was to explore community college student readiness to use Web 2.0 technologies as part of their distance learning experience. The research questions were designed to clarify students' attitudes and behavioral intentions towards using Web 2.0 applications. Data were colle

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Remmel, Tyler Raymond. "The Early Bird: How Twitter has fueled a perpetual media race." Ashland University Honors Theses / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1367874201.

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Pettersson, Daniel. "Kommunikationsforum för egenvård : En undersökning i hur en diabetikers behov av egenvård kan tillgodoses via sociala media." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24740.

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Diabetes är en kronisk sjukdom som klassas som en av vår tids folksjukdomar. Diabetes gör att sockerhalten i blodet är för hög då kroppens förmåga att ta hand om socker inte längre fungerar. Personer med diabetes är därmed i behov av att själva ha kontroll över sin blodsockernivå genom egenvård, utan inverkan från hälso- och sjukvården. Dagligen används olika sociala medier inom exempelvis underhållning och utbildning men behovet finns även för människor att skaffa sig information, stöd och rådgivning inom hälsa. Syftet med detta arbete är att undersöka möjligheten att hjälpa personer hitta

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Vlasenko, Anton. "Developing and Evaluating Web Marking Tools as a Complementary Service for Medical Telephone-Based Advice-Giving." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69498.

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This master thesis reports on potentially useful applications for “The social layer concept”, consisting of a combination of telephone-based health advice-giving and dynamic marking of shared web pages, with the aim to contribute to the online health counselling domain. An experimental user study was performed to test a web marking tool prototype. The experimental tool was shown to be useful in helping clients focus on relevant health information and dynamic web marking does provide a useful and complementary service to telephone-based advice-giving. It was considered most useful for complex h

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Schutte, Marietjie. "Utilisation of Social Media tools to enhance knowledge sharing practices among knowledge workers at the Nelson Mandela African Institution of Science and Technology in Arusha, Tanzania." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/62108.

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It is vital for knowledge workers to utilise social media tools to enhance knowledge sharing practices and the adoption of these collaborative tools in higher learning institutions. This study investigated the extent to which social media tools are utilised to enhance knowledge sharing practices among knowledge workers at Nelson Mandela African Institution of Science and Technology (NM-AIST) in Arusha, United Republic of Tanzania. The study conducted semi-structured interview with the NM-AIST library staff and Information and Communication Technology Resource Centre (ICT-RC) personnel in 2014.

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Horák, Vít. "Možnosti a podmínky použití nástrojů pro analýzu chování zákazníků na sociálních sítích." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262037.

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The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it iden

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Appeldahl, Julia, and Larsson Elin Engvall. "Från Facebook till ”Fakebook”? : Facebooks inverkan på rekryteringsprocesser och dess eventuella påverkan på individens profilutformning." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18071.

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Our purpose was to investigate when a specific phenomenon is taken out of context and used in a manner not originally intended for. Facebook is meant to be used in the private sphere as a way for individuals to communicate and keep in touch with family, friends and acquaintances. However, Facebook has begun to be used increasingly in the professional context like recruitment. We have through qualitative interviews explored how the respondents, professional recruiters and future job applicants, think about the use of Facebook in a recruitment process. By applying theories dealing with roles and

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Chaney, Nicole A. "Millennials and the Future of Entrepreneurship." Kent State University Honors College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1575918907793356.

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López, Baeza Jesús. "Unveiling urban dynamics: An exploration of tools and methods using crowd-sourced data for the study of urban space." Doctoral thesis, Universidad de Alicante, 2020. http://hdl.handle.net/10045/108227.

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The following work presents several trans-disciplinary resources for understanding cities beyond just their physical form and spatial processes. The conceptualization of cities from a top-down, modern and post- modern approach to the form-function duality lacks multiple dimensions, which need to be studied in order to gain a proper understanding of how contemporary urban societies perform nowadays. Instead, this work considers settlements as a set of an infinite number of individual perceptions and experiences, which construct overlapping layers of hidden and intangible information that shape

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Toth, Kristoffer. "Fyra lärare är fler än tre youtube-videor...eller? : Om gitarrlärares syn på användningen av digitala verktyg och sociala medier i undervisning." Thesis, Karlstads universitet, Institutionen för konstnärliga studier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36804.

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Syftet med detta arbete är att ta reda på gitarrlärares uppfattningar om konsekvenserna av hur olika digitala verktyg och sociala medier används i gitarrundervisningen på musikutbildningar på olika nivåer. För att uppnå detta syfte har jag intervjuat fyra verksamma gitarrlärare. Studien utgår från ett sociokulturellt perspektiv och i resultatet visas att lärare, med hjälp av digitala verktyg och sociala medier, får fler källor att inhämta lektionsmaterial ifrån och att informationen är mer lättillgänglig nu än förr. Det framkommer också av resultatet att lättillgängligheten kan vara någonting

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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed desc

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Freire, Claudia Pontes. "Método de monitoramento de redes sociais. Epistemologia, técnicas e propostas de mineração de banco de dados para conteúdos gerados por fãs de telenovela em redes sociais." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-24112015-160556/.

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pesquisa de caráter epistemológico que tem como objeto de estudo contribuições epistemológicas, teórias e práticas oriundas do Campo da Comunicação para o método de monitoramento de redes sociais e técnicas de pesquisa. Objetivo geral propõe reflexões sobre o método de monitoramento de redes sociais aos pesquisadores do Campo da Comunicação proporcionando discussões e contribuições de cunho epistemológico, teórico e prático bem como apresenta limitações e implicações práticas sobre aplicações de técnicas de monitoramento em pesquisas de recepção da telenovela no Brasil. Objetivos específicos:

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Plisková, Zuzana. "Analýza využití sociálních médií v marketingové komunikaci podniku a návrh rozšíření užití sociálních sítí v marketingové strategii." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234841.

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This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from

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Nähr, Veronica. "En beskrivning av syntetisk media i relation till folkhälsovetenskapligt arbete och empowerment hos hälsokonsumenten : En strukturerad litteraturöversikt." Thesis, Högskolan i Skövde, Institutionen för hälsovetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19833.

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Introduktion: Syntetisk media omfattar teknik som berör många områden, t ex syntetisk text- och röstbearbetning, videomanipulation, bildmanipulation, digitala människor och ansikten. Under de senaste åren har den tekniska utvecklingen accelererat ytterligare, till en informations- och kommunikationsteknologi (IKT) som omfattar möjligheten att använda syntetisk media alltmer. Detta har lett till implementering av nya informations- och kommunikationsverktyg för hälsokonsumenten, bl. a med förhoppning om ökad individuell empowerment. Det är således intressant att undersöka hur syntetisk media bes

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Forsling, Karin. "Medielek och digital kompetens i en förskolekontext : Design för meningsskapande." Thesis, Karlstads universitet, Avdelningen för utbildningsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-14561.

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The aim of this thesis is to make a contribution to the field of design oriented theory, regarding young children and their way to digital competence. My research question is: How can a preschool with a certain pedagogical ICT-design give the children affordances for media play and for developing a digital competence? The European Parliament points out digital literacy as one of the Key Competences for life long learning. A digital competence is built on basic ICT (Information and Communication technology) skills. Skills you can develop any time during life, weather you are young or old. Recen

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