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1

Бабаева, Айсулу Айсовна. "SOCIAL MEDIA PROMOTION TECHNOLOGIES: FREE AND PAID TOOLS." Вестник Тверского государственного университета. Серия: Филология, no. 3(70) (September 21, 2021): 154–64. http://dx.doi.org/10.26456/vtfilol/2021.3.154.

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Цель статьи - дать обзор наиболее «рабочим» способам продвижения в социальных сетях. Для этого автор обращается к методам сравнения и нарратива, контент-анализу. В рамках эксперимента использованы взаимоисключающие настройки таргетинга. Объектом исследования являются рекламные инструменты социальных сетей. Рассматриваются органическое и платное продвижения. В заключении - основные преимущества SMM и дальнейшие перспективы исследования, а также главные компоненты коммуникационной кампании, без которой невозможно говорить об эффективности продвижения. The article aims to identify the most effective ways of promotion in social networks, to touch the history of their appearance, and to highlight the advantages and disadvantages. To do this, the author turns to the methods of comparison and narrative, content analysis. Mutually exclusive settings are used in the experiment. The object of this research is advertising tools of social networks. Organic and paid promotion is considered. In conclusion, the main advantages of SMM arising from this analysis are presented.
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Omar, Abdullah Alshehri. "THE VIEWS OF PH.D. SAUDI STUDENTS AT THE UNIVERSITY OF GLASGOW TO UTILISE SOCIAL MEDIA TOOLS TO SUPPORT LEARNING." International Journal of Research - Granthaalayah 8, no. 4 (2020): 1–6. https://doi.org/10.29121/granthaalayah.v8.i4.2020.24.

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This paper examined the perception of using social media tools to support learning among Ph.D. Saudi students at the University of Glasgow. It also examined the benefits of using social media tools for learning and the important role that these tools can play to facilitate the educational process. Moreover, it examined the barriers they could face during the use of social media tools in the education process. Participants in this study were 3 Ph.D. Saudi students at the University of Glasgow. Semi-structured interviews were used to collect data for this study. The results indicate that students, both male and female, are using social media tools and their opinions largely coincide regarding the benefits of and barriers to social media usage. The results pointed out that the major barriers to using these tools in learning were a distraction, privacy, and the lack of available highspeed Internet. The study recommended that this study could be replicated at other Saudi Ph.D. students at different universities to investigate teachers and students' perception to use these modern technologies for learning as well as find out factors and barriers that might affect Saudi teachers and students’ attitudes toward using social media tools for learning.
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Saleh, Mahomed. "Social media in everyday practice." InnovAiT: Education and inspiration for general practice 7, no. 10 (2014): 624–28. http://dx.doi.org/10.1177/1755738014545899.

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Social media is used on a daily basis by doctors and the patients whom they serve. Although providing a number of distinct advantages and novel tools for clinical interaction, education and professional development, social media also has a number of important pitfalls, of which doctors need to be aware. This article discusses issues related to the use of social media by doctors and highlights key guidance as well as best-practice advice with regards this developing area of the GP’s tool kit.
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Nseke, Pisso. "Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 2 (2018): 30–33. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.32.3005.

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The aim of the paper is to provide information about the application of social media tools in e-governance of Cameroon. The review of the literature shows that social media tools have a huge potential to be used in the context of e-governance and it offers several benefits such as transparency, easy and wide dissemination of information about the activities of government and many others. However, there are still some countries which have not taken full advantage of benefits offered by social media in the context of e-governance. Although there are a number of countries including Cameroon which has adopted usage of social media tools in e-governance, the interaction and engagement of customers to e-governance systems is rather limited and needs further development. This paper aims to provide information about the current state of e-governance in Cameroon which is explained by the framework of social media policy which consists of eight important elements.
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Bamidis, P. D., G. Eysenbach, M. Hansen, M. Cabrer, and C. Paton. "Experience in the Use of Social Media in Medical and Health Education." Yearbook of Medical Informatics 20, no. 01 (2011): 21–29. http://dx.doi.org/10.1055/s-0038-1638732.

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SummarySocial media are online tools that allow collaboration and community building. Succinctly, they can be described as applications where “users add value”. This paper aims to show how five educators have used social media tools in medical and health education to attempt to add value to the education they provide.We conducted a review of the literature about the use of social media tools in medical and health education. Each of the authors reported on their use of social media in their educational projects and collaborated on a discussion of the advantages and disadvantages of this approach to delivering educational projects.We found little empirical evidence to support the use of social media tools in medical and health education. Social media are, however, a rapidly evolving range of tools, websites and online experiences and it is likely that the topic is too broad to draw definitive conclusions from any particular study. As practitioners in the use of social media, we have recognised how difficult it is to create evidence of effectiveness and have therefore presented only our anecdotal opinions based on our personal experiences of using social media in our educational projects.The authors feel confident in recommending that other educators use social media in their educational projects. Social media appear to have unique advantages over non-social educational tools. The learning experience appears to be enhanced by the ability of students to virtually build connections, make friends and find mentors. Creating a scientific analysis of why these connections enhance learning is difficult, but anecdotal and preliminary survey evidence appears to be positive and our experience reflects the hypothesis that learning is, at heart, a social activity.
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Verma, Dr Manish, and Dr Komal Verma. "Social Media a Promotional Tool: Hotel Industry." JOURNAL OF ADVANCES IN HUMANITIES 5, no. 1 (2017): 221–23. http://dx.doi.org/10.24297/jah.v5i1.6159.

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The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing hotel industry. Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.
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Mr., Pintu Das. "Platforms for Social Media Marketing, Its Advantages and Disadvantages." Global Academic and Scientific Journal of Multidisciplinary Studies (GASJMS) 3, no. 2 (2025): 76–83. https://doi.org/10.5281/zenodo.15472002.

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With the rise of the web, Social networking has emerged as key tool for ‘online marketing campaigns’. Smart businesses use social network marketing as one of their primary marketing techniques to connect to online communities. Similar to how friends congregate in public bars, coffee shops, or barbershops, groups of individuals interact and congregate online using numerous tools and websites. For assistance, sharing, and socializing, these folks rely on their online friend network. Online communities have evolved over time to adopt a wide range of styles. In contrast, recent years have seen the emergence of communities that enable richer engagement. Social media marketing techniques encourage interaction, community building, and conversation among their users.  As social platform on the Internet have grown in popularity, it is now feasible for one individual to connect with thousands or even hundreds of other people regarding products and the businesses that sell them. Thus, the market has considerably increased the influence of consumer-to-consumer communications. In order to engage and influence large populations, you have to take an active role in relevant communities. To reach a larger consumer base and grow your brand, social networking marketing is a need. One channel that may be utilized for brand loyalty development and maintenance is social media marketing. One of them is the advantage of social media marketing for managing consumer relationships. Through social platform, the social web has introduced a new method of communication that enables individuals to interact and chat with one another. It is possible to suggest additional study using factors like confidence and service quality. Social networks are becoming increasingly significant in how businesses sell their goods and services. Among the best platforms for connecting with people, disseminating content, managing reviews and comments, and building long-lasting brand loyalty is social media. MNCs have more spending for physical and online marketing and advertising. Small firms generally have a very constrained budget for advertising. Small and medium-sized businesses (SME's) are credited with driving the Indian economy. The Indian government is launching programmes like "Make in India" and "Digital India" with the intention of promoting the development of the nation's small-scale manufacturing. The general expansion of small and medium-sized businesses will be significantly aided by social media.
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Díaz-Díaz, Raimundo, and Daniel Pérez-González. "Implementation of Social Media Concepts for e-Government." Journal of Organizational and End User Computing 28, no. 3 (2016): 104–21. http://dx.doi.org/10.4018/joeuc.2016070107.

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Some governments have proven social media's potential to generate value through co-creation and citizen participation, and municipalities are increasingly using these tools in order to become smart cities. Nevertheless, few public administrations have taken full advantage of all the possibilities offered by social media and, as a consequence, there is a shortage of case studies published on this topic. By analyzing the case study of the platform Santander City Brain, managed by the City Council of Santander (Spain), the current work contributes to broaden the knowledge on ambitious social media projects implemented by local public administrations for e-Government; therefore, this case can be useful for other public sector's initiatives. The case studied herein proves that virtual social media are effective tools for civil society, as it is able to set the political agenda and influence the framing of political discourse; however, they should not be considered as the main channel for citizen participation. Among the results obtained, the authors have found that several elements are required: the determination and involvement of the government, a designated community manager to follow up with the community of users, the secured privacy of its users, and a technological platform that is easy to use. Additionally, the Public Private Partnership model provides several advantages to the project, such as opening new sources of funding.
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Mitkova, Lyuboslava. "Traditional vs Digital PR – Advantages and Disadvantages." Vocational Education 25, no. 4 (2023): 339–54. http://dx.doi.org/10.53656/voc23-451trad.

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The purpose of this report is to analyze the transformations that have occurred in the field of public relations due to the introduction of digital technologies in the profession and to define the advantages and disadvantages of traditional and digital PR. The study focuses on the observation and analysis of the new phenomena in the field of public relations, in the aspect of the most common techniques and tools used by PR practitioners in their daily activities. The method used to collect information is an online survey conducted among public relations professionals. The results of the survey highlighted several elements of the profession that have undergone changes due to the rise of social media platforms. First and foremost, the element of networks and information emerges, as social media allows practitioners to create and maintain strong relationships and contacts while helping them stay current with relevant trends. The second element that emerges is helping to build and maintain a reputation and a more positive public image - a key element of PR. Strategies related to building this reputation, along with the companies' values, are coming to the fore, using social media as an important platform to promote them. From another perspective, the company's reach and communication with the public through social media allows for a two way conversation with the audience, along with facilitating the dissemination of information and gaining greater visibility online. The study succeeds in outlining the importance of social media while highlighting the limitations it faces as a tool.
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Baytiyeh, Hoda. "Social Media Tools for Educational Sustainability in Conflict-Affected Regions." Education Sciences 11, no. 11 (2021): 662. http://dx.doi.org/10.3390/educsci11110662.

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This conceptual paper demonstrates the potential role of social media in providing students with access to education during emergency situations when schools cannot ensure students’ safety or provide safe learning environments. It is based on conceptual analysis that transforms face-to-face education into a cost-free, online educational environment by relying on social-media learning tools during short-term disruptions caused by violence and conflict. This article proposes a framework that outlines how technology can be used to maintain education in schools during conflicts and emergency situations: cloud computing to access administrative resources and social media tools to maintain teaching/learning resources and student–teacher as well as student–student interactions. The proposed strategy could be greatly beneficial to educational leaders and administrators in regions vulnerable to sectarian conflicts where student safety and the delivery of educational services can become major challenges. This paper contributes to the literature by emphasising the advantages of social media tools for educational delivery in conflict-afflicted regions.
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Chyrak, Iryna, Anastasiya Virkovska, Viktor Koziuk, and Mehmet Kiziloglu. "SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY." Socio-economic relations in the digital society 4, no. 50 (2023): 124–42. http://dx.doi.org/10.55643/ser.4.50.2023.533.

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Social media is extremely popular among users all over the world. Social media is becoming not only a means of communication, but also a powerful platform for conducting business. The purpose of the research is to analyze the use of modern social media tools and determine their impact on the purchasing behaviour of Internet users and the effectiveness of online business.The paper analyzes the features and trends in social media use, as well as the reasons for their growing popularity among users around the world. An analysis of the social media influence on business development was carried out and several significant advantages were identified, in particular: expansion of information sources about the company’s activities, coverage of a larger target audience, reduction of company costs, implementation of advertising and promotion of product sales, etc. The effective use of modern social media tools and the latest methods of economic and psychological influence on the purchasing behaviour of users has been analyzed. It was determined that there is a close relationship between the effectiveness of business development in social media and the use of social media marketing (SMM) tools, Internet advertising, customer relationship management (CRM), SEO optimization of websites, mobile applications, the use of virtual reality, etc.Based on the research, a strategy for conducting business in social media is proposed, which involves: 1) determining the target audience for effective positioning of products and the correct choice of the social network; 2) definition and coordination of the company’s long-term goals in its offline and online activities; 3) generation of high-quality unique content and constant work on its filling; 4) selection of social media tools to increase the effectiveness of attracting potential customers, sales promotion and automation of business processes; 5) conducting media analytics, i.e. monitoring the effectiveness of business activities in social media.
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AlFailakawi, Yousef M., and Khaled A. Alqahs. "Factors affecting Kuwait University students’ adoption of social media." مجلة دراسات الخليج والجزيرة العربية 50, no. 194 (2024): 425–58. http://dx.doi.org/10.34120/jgaps.v50i194.259.

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Objectives: The aim of this study was to explore how social media is diffused among Kuwait University students in light of the diffusion of innovation theory (DOI). Method: A convenience sample of Kuwait University students (N=2000, males= 89 and females= 1171) who used social media tools was selected. A questionnaire was administered to measure frequencies of using Facebook, Twitter, Snapchat, and Instagram. In addition, 15 statements that explained reasons for using certain social media tools in terms of the five DOI factors, that is, compatibility, complexity, trialability, observability, and relative advantage were presented to the participants. Results: The results showed that new social media applications were more advantageous and easier to use than old social media networks. These new social media applications were also compatible with the user’s lifestyle, were typically available to try before adoption, and offered benefits to the user. The reasons for adoption varied by gender. For males, relative advantages superseded other reasons. Females, on the other hand, found observability to be the dominant factor. Conclusion: The study results might be utilized for brand or product promotion, publicity, or organizational objectives. The results of this study might assist in determining which subjects can be skillfully employed in political or social media news releases. The findings reveal how communication messages, public service announcements, news, and other targeted communications might be tailored to the desired audience.
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Shpylyk, Svitlana. "Internet marketing and social media in publishing business." Socio-Economic Problems and the State 25, no. 2 (2021): 362–73. http://dx.doi.org/10.33108/sepd2022.02.362.

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The development of information technology, the rapid growth of e-commerce have become the basis for the emergence of a new direction in the modern concept of interaction marketing - Internet marketing. The role of Internet technologies in the commercial and marketing activities of a modern enterprise is analyzed in the article. The advantages of using Internet marketing and marketing in social media as tools of the enterprise marketing communications are substantiated. The market of Internet marketing is changing rapidly, although 10 years ago almost no one heard about this area, and some entrepreneurs still prefer ads in newspapers rather than contextual advertising. Like any other, the publishing business needs to adapt to market demands, or will have to exit the market due to lack of competitiveness. The peculiarity of the use of Internet marketing tools in publishing is only that companies do not have enough funds and are forced to look for and use inexpensive or even free tools of marketing communications in the Internet. That is why SMM as one of such tools deserves special attention. Our task was to analyze the tools of product promotion of publishing companies. The research presents the most effective promotion tools that will turn a book into a bestseller. The main benefits of SMM for publishers are also analyzed. Social media marketing includes many methods of work: building brand communities (creating company offices in social media), working with the blogosphere, reputation management, personal branding and non-standard SMM-promotion. All these methods were deeply analyzed in the article. The key directions of SMM development and how they will affect publishers based on the analysis of the main trends of SMM and content marketing in 2021 are given.
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Pleshakova, M. A. "Library on Social Media." Book. Reading. Media 2, no. 3 (2024): 163–73. https://doi.org/10.20913/brm-2-3-1.

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The purpose of the article is an objective assessment of library’s representation on social media in a certain period. The article presents analytical cross-sectional study of the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) activities on social media and online media from July 28 to August 10, 2023. The analysis of mentions of the library on social media was carried out, the total number of which for the analyzed period amounted to 195 and received an average of 4.5 audience actions per message. The authors of the messages, mainly library specialists, were characterized, the main themes reflected in the published content were defined, trends were identified, audience engagement was analyzed and user reactions to the published content were assessed, as well as the advantages and disadvantages of current communication practices were determined. The author concludes that it is advisable to use analytical tools to build a successful communication strategy and increase the effectiveness of an organization’s activities on social media. A brief literature review on a particular topic was presented. It showed the wide research possibilities of data generated by social media and, at the same time, the insufficient development of the scientific research base of social media in the library and information sphere.
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Imran, Nazish, and Masood Jawaid. "E-Professionalism: challenges of being social in social media in health profession." Health Professions Educator Journal 4, no. 1 (2021): 7–8. http://dx.doi.org/10.53708/hpej.v4i1.1301.

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The Digital revolution is set to influence medicine significantly in the coming days. Healthcare professionals should embrace the positive potential of social media (SM) and social networking sites (SNSs) and take advantage of these technologies and tools for their personal and professional development but also be aware of the potential impact of their online behaviors.Moorhead et al identified six arching domains of social media use by the general public, patients, and health professionals. These include Information provision and answering questions on various conditions; facilitation of dialogue between patients, and patients and healthcare professionals; data collection on patient experiences and opinions; SM use for health intervention;health promotion and health education; reduction of stigma & online consultations (Moorhead et al., 2013). Social media has various advantages, such as reaching an extensive audience, low cost, peer/social/emotional support, helping students to keep updated the latest health trends, helping them to formally and informally learn the material, prompt communication & potential to influence health policy (Moorhead et al., 2013; Mostaghimi &Crotty, 2011). At the same time, there are various limitations of social media use in healthcare. These include lack of reliability, information overload, lack of confidentiality & privacy, risks associated with providing incorrect advice using social media, concerns about the correct application of online information to one’s personal health & adverse health consequences. Furthermore, in some cases, social media may restrict patients from visiting health professionals (Moorhead et al., 2013).
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PRAKASH, ADITYA. "ROLE OF SOCIAL NETWORKING SITES IN RECENT ERA." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem33057.

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These days, in this digital world, we depend on social media more and more. Online libraries and social media platforms now house the majority of people's data. A person's social network consists of their friends, coworkers, religious affiliations, and any other social links that connect them together. The ever-increasing needs of humans are becoming more difficult to satisfy as the number of users of social media platforms such as Facebook, YouTube, Orkut, LinkedIn, etc. continues to rise. Anyone may sign up for a social network, create a profile, and start chatting with people. Many different social media strategies exist for promoting library services. Online social networks and information sharing platforms abound, with names like Facebook, Messenger, Orkut, Twitter, and countless more. The educational uses of social media and the tools at educators' disposal are the primary foci of this article's exploration of the phenomenon. The benefits and drawbacks of social media were also covered. Keywords: Social networking, digital era, data storage, connectivity, challenges, tools, promotion, education, advantages, disadvantages, interaction, communication, libraries.
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Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.
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C. Cant, Michael. "Using social media to market a promotional event to SMEs: opportunity or wasted effort?" Problems and Perspectives in Management 14, no. 4 (2016): 76–82. http://dx.doi.org/10.21511/ppm.14(4).2016.09.

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Much has been said about the advantages of using social media in the marketing of brands and products of companies. Marketing, as we knew it in the past millennia, has changed dramatically and is evolving at a faster pace than ever. Traditional media, such as print and broadcast, are becoming more obsolete and largely replaced by social media platforms. These platforms are growing and expanding in leaps and bounds and have become potent instruments of marketing. It is up to organizations to use these platforms to market their brands, services and business, as it can have a profound effect on the success and growth. This is even truer in the case of entrepreneurs who are generally younger and more technology savvy and who use social media for all means and purposes. The purpose of this research study was, therefore, to investigate the use of social media among institutions that focus on specific events such as a business plan competition and to establish to what extent the use of these social media tools were used or effectively used to communicate the event to SMEs. A web-based self-administered questionnaire was distributed among the respondents of a business plan competition. A total of 992 useable responses were received. The findings mainly revealed that institutions that use social media in their marketing drive either do not plan properly for the use of it, or is careless in their approach to these tools. The results pointed to a large number of respondents (55%) who were not even aware that social media tools were used in the promotion of the competition. Keywords: social media, SME, special event marketing, marketing, usage, promotional mix elements, South Africa. JEL Classification: M13
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Asomah, Richard Kyere, Gabriel Assamah, Priscilla Commey-Mintah, and Francis Ohene Boateng. "The Use of Social-Media and IT Application Tools for Teaching in Ghanaian Universities: Case of University of Cape Coast, Ghana." European Journal of Education and Pedagogy 3, no. 5 (2022): 24–31. http://dx.doi.org/10.24018/ejedu.2022.3.5.425.

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The use of social media and IT application tools as an alternative pedagogical approach in higher educational institutions of learning cannot be compromised. Considering their incalculable advantages especially, in these times of the COVID-19 pandemic where closure of schools characterised some of the mitigating factors which wedged pedagogy. Nonetheless, quite a few institutions have taken advantage of these technologically inclined resources to facilitate teaching and learning. Therefore, this study explores the perceived usage of social media outlets and IT application tools in the University of Cape Coast (UCC) as a means of pedagogy by the Academic Staff. The study employed a cross-sectional survey as result of which 102 Academic Staff were sampled. The findings disclosed that the use of social media (i.e., Twitter), online collaborative tool (i.e., Google Hangouts) as a means of pedagogy is conspicuously absent among the teaching staff. Whiles some IT application tools (i.e., Dropbox, Google Drive, OneDrive) were hardly used in the classroom context, although the participants revealed possessing the skills in the use of such social media outlets and the IT application tools at their individual level. However, the use of Presentation tools (i.e., Microsoft PowerPoint), Spreadsheets (i.e., Microsoft Excel) and Word Processing (i.e., Microsoft Word) were mostly used to facilitate teaching and learning. The study recommends the adoption and enforcement of these resources by the management of the university. Taking into cognizance, the numerical strength of the yearly enrollment of students into the University vis a viz its limited infrastructure.
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Faizi, Rdouan, Abdellatif El Afia, and Raddouane Chiheb. "Exploring the Potential Benefits of Using Social Media in Education." International Journal of Engineering Pedagogy (iJEP) 3, no. 4 (2013): 50. http://dx.doi.org/10.3991/ijep.v3i4.2836.

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The objective of this work is to investigate the potential benefits of using social media in education. A thorough examination of a large set of these online tools has revealed that social media have many educational advantages. In fact, it has been found out that these web-based applications can improve communication among students and between teachers and students. Thanks to these technologies, both teachers and students can interact with each other in a matter of seconds. Social media can also be used to promote students�?? engagement. Students who often complain of being intimidated or bored in the classroom may feel comfortable to express their creativity and voice their opinion on a social network website. Another finding of this study is that social media applications foster collaboration as they allow students to work together to achieve a common goal. Given these educational benefits, we recommend that these online social tools should be used in learning environments.
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Mishchenko, E. V., O. A. Olshanetskaya, P. I. Domnin, and A. G. Shakhbandaryan. "Impact on mall traffic via social media." Scientific notes of the Russian academy of entrepreneurship 24, no. 1 (2025): 72–82. https://doi.org/10.24182/2073-6258-2025-24-1-72-82.

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In the context of the active development of the digital environment and the growth of e–commerce, the issue of attracting consumers to physical retail locations (shopping malls) has become increasingly relevant. The competition between online and offline formats is accompanied by a search for effective internet marketing tools to increase the attendance of shopping malls. Purpose — to identify and specify the list of factors influencing the impact of social media on the attendance of physical retail locations. Assuming that the competition between online and offline retail segments will continue to intensify, the authors consider the use of social media as a tool to ensure additional visitor inflow to shopping malls. It is proposed to take into account the social function of offline venues (leisure and entertainment events, family time, etc.), which can create additional points of interest for visiting shopping malls. This approach makes it possible to combine the advantages of digital channels with the benefits of physical stores, thereby increasing the efficiency of marketing campaigns and stimulating visitor growth. The social media campaign conducted increased the attendance of a shopping mall during a major sales event. The scientific significance of the study lies in expanding the understanding of the synergy between internet marketing tools and physical sales. The practical value of the results is the possibility of using the proposed approach for planning and evaluating marketing activities aimed at supporting shopping malls and other physical retail outlets.
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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business development. There is an emphasis on the differences between internet marketing and digital marketing, which is the different channels of communication. Internet marketing uses the Internet as a communication channel, and digital media includes digital television, radio, monitors, displays, and other digital communications in addition to the Internet. The main tools and advantages of using Internet marketing are identified. Internet marketing tools include video marketing, website, search marketing, SEO, viral marketing, search, media, banner, contextual advertising, email marketing, and social media marketing. The following advantages of using Internet marketing are identified: efficiency; saving the advertising budget; ability to manage from anywhere in the world; saving time; opportunity to choose the target audience (targeting); the possibility of detailed statistics that determine the effectiveness of marketing communications. The possibilities of using artificial intelligence in marketing are researched. They can be analyzed and studied in further research.
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Kartal, Cihat, and Recep Yücel. "SHARENTING AND SOCIAL MEDIA: TURNING PARENTS’ POSTS INTO MARKETING TOOLS." Public Administration and Law Review, no. 4(20) (December 30, 2024): 82–95. https://doi.org/10.36690/2674-5216-2024-4-82-95.

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After the phone, social media has become one of the most effective communication tools for today's people. People share many experiences from their daily lives to education and marketing on these platforms. At the same time, social media enriches these shares with videos, pictures, audio and written texts and presents them to other people. This study aimed to investigate the effects of parents' shares on social media on children and businesses. The impact of social media has affected parents' family relationships and parenting habits. The digital traces that parents create about their children, storing various memories about their children, documenting their growth processes, creating social networks in this sense, strengthening family ties and even sharing experiences with other parents represent the positive side of sharenting. However, sharenting, as a form of interaction between parents and social media, carries certain risks beneath its innocent appearance. First of all, children's privacy is violated. A picture that seems innocent at first may also cause children to encounter some bullying in the future. Written or visual products shared without children's permission may even cause psychological damage in the future. Our study is based on the thesis that sharing can offer opportunities for marketing strategies. Many consumers are positively affected by innocent images of children and may form closer relationships with the brand. In many cases, these images can offer advantages for businesses to develop products. Businesses can influence parents through their children, encouraging them to buy more products and increasing brand reliability. In fact, short photos of parents with their children can enable businesses to produce content that supports these moments, thus creating an emotional connection and increasing consumer loyalty. All of this is possible if the right strategy is used. In addition to academic studies, professional opinions of the business world on social media were also used in the presentation of this study. The practical implications of the study reveal that parent sharing, if used correctly, can be beneficial in terms of marketing without causing psychological or social harm to children.
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Shendrik, V. V. "Social Media and Affordable Internet Marketing for Small Businesses." Scientific notes of the Russian academy of entrepreneurship 23, no. 1 (2024): 67–74. http://dx.doi.org/10.24182/2073-6258-2024-23-1-67-74.

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The article examines the features of social networks as an accessible marketing tool for small businesses. The current directions of marketing in social networks are specified and the features of such marketing are highlighted. Various tools are compared and their applicability in the context of small business Internet marketing is assessed. The potential advantages of marketing in social networks are clarified, associated with speed of response, relatively low costs, lack of focus on a local audience, etc. Marketing strategies in social networks are defined and disclosed, and issues of their development are addressed. Based on the results of the study, conclusions are drawn about the resulting importance of small business marketing on social networks.
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Bennett, PhD, DeeDee M. "How do emergency managers use social media platforms?" Journal of Emergency Management 12, no. 3 (2014): 251. http://dx.doi.org/10.5055/jem.2014.0178.

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Social media platforms are increasingly becoming a useful tool for victims, humanitarians, volunteers, and the general public to communicate during disasters. Research has shown that there are multiple advantages to using social media and the applicability of these platforms crosses several different types of disasters (human-caused, natural, and terrorist) here in the United States and abroad. However, some emergency management agencies have been reluctant to use social media as one of their many communications tools. In this study, the usefulness of social media for emergency management was examined over a 30-day period following a series of tornadoes. Using an observational approach, the public posts disseminated from an emergency management agency were analyzed to determine how two social media platforms were used. The findings show how emergency management agencies could leverage the connectedness of social media to reach victims and make unlikely partnerships.
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Abdyrakhimova, S. "THE STUDENTS’ PERCEPTIONS OF USING SOCIAL MEDIA (INSTAGRAM) AS A WRITING TOOL IN EFL CLASSROOM." Bulletin of Dulaty University 15, no. 3 (2024): 122–28. http://dx.doi.org/10.55956/kjjk1691.

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The purpose of this study is to explore and understand how students perceive social media as a writing tool within classroom settings, with a particular focus on English language acquisition. In today's digital age, social media platforms have become ubiquitous, influencing not only personal communication but also educational practices. Special emphasis is placed on how these digital tools can aid in the development of English language skills. The literature review underscores the increasing integration of technology in education and delves into the potential benefits and challenges associated with incorporating social media into traditional learning environments. Among the various platforms, Instagram stands out due to its visual format and capacity to foster creativity and engagement, making it a promising tool for enhancing English language learning. This research seeks to provide a nuanced understanding of the advantages and limitations of using social media as a pedagogical tool, particularly in relation to student engagement and language skill development. By gaining insights into students' attitudes and approaches to using social media as a writing tool, this study aims to equip educators with practical strategies for effectively integrating these platforms into language learning curricula. The ultimate goal is to enhance the educational experience, making it more relevant to students' everyday lives while preparing them for success in an increasingly digital world.
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Can, Polat, and Ilker Çetin. "A Research on the Comparison of the Effect of Benefits Obtained from Social Media Marketing to Brand Commitment in Terms of Domestic and Foreign Consumers." International Business Research 10, no. 2 (2016): 29. http://dx.doi.org/10.5539/ibr.v10n2p29.

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Nowadays businesses make enormous effort be one step ahead of their rivals and therefore, they evaluate every innovation to gain advantage in the rivalry. Lately, the lead of the new rivalry tools is social media. The utility of social media, that has an increasing amount of users, provides important gains for businesses. While it provides important advantages to manage this new environment well, mistakes could cause unrecoverable consequences. Therefore, businesses who want to have a place on social media have to know the methods of reaching the target markets and the strategies to use in this environment. In this context, target groups, especially on social media, should be determined wisely and it is important to use right social media tools for the target market. In addition, to know the benefits that target market gains from social media marketing helps for meeting the needs and claims in a better way. In this research, it is aimed to investigate the effect of the benefits that consumers gain from social media marketing on brand commitment. Accordingly with this aim, domestic and foreign consumers of a hotel that offers an all-inclusive service in tourism sector have been taken under the scope of this research. The research has been implemented on 385 domestic and 385 foreign consumers that follow the Facebook page of the hotel. For the analysis of data, methods of average, frequency distribution, reliability analysis, confirmatory factor analysis and structural equation modelling have been used. As a result of these analyses, it is seen that hedonic and monetary benefits affect community participation in regards of domestic consumers, while functional, social and monetary benefits affects community participation in terms of foreign consumers.
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Sitorus, David Humala, Wasiman Wasiman, Mauli Siagian, and Sunarto Wage. "UTILIZATION OF AI TO ENHANCE STUDENT ENTREPRENEURSHIP ON SOCIAL MEDIA PLATFORMS." JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) 13, no. 1 (2024): 687–700. https://doi.org/10.33884/jimupb.v13i1.9454.

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This study examines the utilization of artificial intelligence (AI) in automating promotional content to enhance student entrepreneurship on social media platforms. By leveraging AI technologies, student entrepreneurs can efficiently generate, manage, and optimize promotional content, significantly improving engagement and reach. The study highlights key AI tools and algorithms that enable personalized and data-driven content creation, demonstrating their impact on marketing effectiveness. Conducted at Universitas Putera Batam with 100 student respondents, the research provides insights into the advantages and challenges of integrating AI into social media strategies for student-led businesses, ultimately fostering innovation and entrepreneurial growth in the academic environment
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Setiana, Aileen Christabella. "effectiveness of using paid advertisements on Instagram to increase sales at Grooveart Music Course." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2, no. 2 (2021): 82–90. http://dx.doi.org/10.38043/revenue.v2i2.3765.

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In the development of marketing strategies, the use of social media marketing is increasing every day, but not all companies are able to maximize social media for their company's promotional activities. The less-than-optimal use of social media for promotional tools can decrease a company’. This research was conducted with the aim of knowing how effective the use of paid Instagram ads as a social media marketing tool is in attracting customers’ intention to use the services of Grooveart Music Course and the advantages of using paid Instagram ads for Grooveart Music Course. This study used a qualitative approach, where data were obtained by conducting interviews and passive observation of five informants from the Grooveart Music Course. The results of this study showed that using paid advertising on Instagram is considered an effective thing to do, as evidenced by the large number of new students who enroll in Grooveart Music Course. Grooveart Music Course also achieved various advantages, after using paid Instagram ads.
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Vick, Lance, Titus Soporan, Daniel Lewis, and Jane Zurn. "Hybrid Browser / Server Collection of Streaming Social Media Data for Scalable Real-Time Analysis." Proceedings of the International AAAI Conference on Web and Social Media 6, no. 3 (2021): 29–33. http://dx.doi.org/10.1609/icwsm.v6i3.14353.

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We present a novel approach to collecting and distributing social media data in web service projects using both clients and servers for real-time analysis, ultimately providing an inexpensive and scalable method of a quality that has not been available to date. Current challenges to social data mining include vendor enforced API limits and infrastructure costs. Our hybrid client / server approach allows data to be collected via JavaScript in browsers as well as by servers. This allows applications to compute a wide range of data analytics. We present pure client and server based collection strategies, then demonstrate how our method has substantial advantages over both. Specific advantages include lower infrastructure requirements and greater efficiency in API utilization. Our approach distributes the majority of data collection tasks to client web browsers while using servers to supply more complex analysis techniques. In addition, we provide details on two open source tools we have released to facilitate implementation by researchers in their own projects. We close by detailing a use case scenario describing a large scale public web service project followed by a solution accomplished using our approach and open source tools.
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Zahreba, Maksym, Liliia Koval, and Ihor Nikolaiev. "Social Media Marketing and Advertising Under Conditions of External Military Aggression." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 8(41) (2022): 7–9. http://dx.doi.org/10.32515/2663-1636.2021.8(41).7-19.

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Since February 2022, Ukraine has been in a state of constant threat due to a military invasion. In this regard, the activities of enterprises, in particular marketing, require the development of new approaches for survival and development. Social media marketing and advertising can be a particularly powerful tool in these circumstances. The consumer's awareness of the company's news and product range updates, live communication with the client, prompt resolution of controversial and conflicting situations and, in general, constant presence in the information field - this is far from a complete list of advantages that are open to businesses when using social networks. In turn, well-planned targeted advertising allows you to expand the target market almost limitlessly, attracting the most potential age, social and gender groups. Under conditions of external military aggression social media marketing (SMM) turns from a simple competitive advantage into a mechanism for saving both the business itself and the well-being of thousands of migrant families. Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The article discusses ways to use SMM and advertising tools, as well as features and tips for the wartime period. The mechanisms of promotion in various social networks, such as Facebook, YouTube, Twitter, Instagram and others are considered. Regardless of which platforms is used or how it is used, the most important thing to remember is that social media is not a platform to pitch the business. It’s a community to express the personality, demonstrate the values, share useful information, and build up those around the brand. With people naturally following the page and promoting the content, there will be no need for pitching. And with this approach, it is possible to achieve not just the business goals but all of the other intangibles that translate to gratification and fulfillment.
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Zahreba, Maksym, Liliia Koval, and Ihor Nikolaiev. "Social Media Marketing and Advertising Under Conditions of External Military Aggression." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 8(41) (2022): 7–19. http://dx.doi.org/10.32515/2663-1636.2022.8(41).7-19.

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Since February 2022, Ukraine has been in a state of constant threat due to a military invasion. In this regard, the activities of enterprises, in particular marketing, require the development of new approaches for survival and development. Social media marketing and advertising can be a particularly powerful tool in these circumstances. The consumer's awareness of the company's news and product range updates, live communication with the client, prompt resolution of controversial and conflicting situations and, in general, constant presence in the information field - this is far from a complete list of advantages that are open to businesses when using social networks. In turn, well-planned targeted advertising allows you to expand the target market almost limitlessly, attracting the most potential age, social and gender groups. Under conditions of external military aggression social media marketing (SMM) turns from a simple competitive advantage into a mechanism for saving both the business itself and the well-being of thousands of migrant families. Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The article discusses ways to use SMM and advertising tools, as well as features and tips for the wartime period. The mechanisms of promotion in various social networks, such as Facebook, YouTube, Twitter, Instagram and others are considered. Regardless of which platforms is used or how it is used, the most important thing to remember is that social media is not a platform to pitch the business. It’s a community to express the personality, demonstrate the values, share useful information, and build up those around the brand. With people naturally following the page and promoting the content, there will be no need for pitching. And with this approach, it is possible to achieve not just the business goals but all of the other intangibles that translate to gratification and fulfillment.
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Leisenberg, Manfred. "Strategies and Tools for Marketing Based on Mobile Services and Devices–An Overview." International Business Research 9, no. 4 (2016): 66. http://dx.doi.org/10.5539/ibr.v9n4p66.

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<p>The selection of appropriate tools has great influence on the success of mobile marketing. Monitoring and tracking make it possible to assess the results of the use of these tools. This article will compare what tools and monitoring methods can be used in target-oriented companies on the basis of their inclusion in social media optimization. Advantages of particular tools are discussed. A comparison of properties of mobile websites and native apps regarding development cost, change cycles, speed and other characteristics is provided. The continuous improvement of the mobile marketing processes by application of the Mobile Social Media Optimization is described. In order to determine the optimization success typical Key Performance Indicators are introduced. Different technical procedures that are used in order to determine these KPIs are presented.</p>
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Liu, Xin-Qiao, and Zi-Ru Zhang. "Potential use of large language models for mitigating students’ problematic social media use: ChatGPT as an example." World Journal of Psychiatry 14, no. 3 (2024): 334–41. http://dx.doi.org/10.5498/wjp.v14.i3.334.

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The problematic use of social media has numerous negative impacts on individuals' daily lives, interpersonal relationships, physical and mental health, and more. Currently, there are few methods and tools to alleviate problematic social media, and their potential is yet to be fully realized. Emerging large language models (LLMs) are becoming increasingly popular for providing information and assistance to people and are being applied in many aspects of life. In mitigating problematic social media use, LLMs such as ChatGPT can play a positive role by serving as conversational partners and outlets for users, providing personalized information and resources, monitoring and intervening in problematic social media use, and more. In this process, we should recognize both the enormous potential and endless possibilities of LLMs such as ChatGPT, leveraging their advantages to better address problematic social media use, while also acknowledging the limitations and potential pitfalls of ChatGPT technology, such as errors, limitations in issue resolution, privacy and security concerns, and potential overreliance. When we leverage the advantages of LLMs to address issues in social media usage, we must adopt a cautious and ethical approach, being vigilant of the potential adverse effects that LLMs may have in addressing problematic social media use to better harness technology to serve individuals and society.
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Anggraeny, Fetty Tri, Dedin F. Rosida, Wahyu S. J. Saputra, and Handoyo Prasetyo. "Kolaborasi Pemasaran Digital Menggunakan Media Sosial dan Marketplace untuk Meningkatkan Produktivitas UMKM." Jurnal Nasional Pengabdian Masyarakat 2, no. 2 (2021): 73–84. http://dx.doi.org/10.47747/jnpm.v2i2.486.

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Digital marketing is currently growing rapidly. The COVID-19 pandemic has increasingly triggered the acceleration of digital marketing, especially for SME (Small and Medium Entreprise). The growth of social media users and marketplace users both as buyers and sellers has also soared. Today's society is starting to shift to cashless transactions. Both social media and marketplace have advantages that can be collaborated as digital marketing. Social media with diverse users and a marketplace that offers easy online store management and promo programs. The collaboration of these 2 digital tools is able to increase the productivity of UMKM
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Popov, Oleksandr. "Digital tools in social work practice with young people." Social pedagogy: theory and practice, no. 2 (2024): 125–30. http://dx.doi.org/10.12958/1817-3764-2024-2-125-130.

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The article analyzes contemporary application of digital tools in social work practice with young people. Given the subject of study, the concept of “digital tools” is interpreted as software, applications or electronic platforms used to solve certain tasks of social work. With consideration of statistics regarding Internet penetration level in early 2024 in Ukraine, the use of offline, online and mixed digital tools in social work with young people is justified. Possible ways of computer, console and mobile games implementation in social work practice with young people are presented. The example of a computer game, which was designed and developed directly for social work is given. The differences between digital tools that involve the “immersion” of users into virtual and augmented reality are revealed. Examples of VR- and AR-applications already used in social work practice are provided. Major areas of application of tools for organizing online-communication and interaction are revealed. The most widespread social media platforms in Ukraine are determined as of early 2024. Key areas of using social media in social work practice with youth are outlined. The possibilities of integrating Artificial Intelligence tools into the social work practice with young people are delineated, examples of such AI-instruments are given. The article also indicates that digital tools are often used in addition to traditional offline interaction with the clients. The main advantages of digital tools implementation in social work practice with young people, as well as the key emerging challenges related to social work digitalization are identified.
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Salamah, Umi, Nawang Naysilla, and Ertawan Juliadi. "Current Social Studies Learning: Technology-Based Learning Media for Character Education." Edutechnium Journal of Educational Technology 2, no. 1 (2023): 25–42. https://doi.org/10.71365/edujet.v2i1.44.

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This study investigates the integration of technology-based learning media in social studies education, focusing on its influence on character education. The primary aim is to explore how digital tools and platforms can enhance the teaching and learning process, promoting values such as responsibility, empathy, and civic engagement among students. Utilizing a mixed-method approach, the research combines qualitative interviews and quantitative surveys to assess the effectiveness of technology in character education. The study includes 500 middle and high school students from diverse geographical locations, selected based on their schools' adoption of technology in the social studies curriculum. Preliminary findings suggest that the integration of technology significantly improves student engagement and the internalization of character values. However, challenges such as the digital divide, which can exacerbate educational inequalities, and the need for comprehensive teacher training to effectively use these tools, were identified. To mitigate these issues, the study recommends implementing policies to ensure equitable access to technology and developing robust professional development programs for educators. In conclusion, while digital tools have the potential to revolutionize character education in social studies, addressing the identified challenges is crucial for maximizing their benefits. The research underscores the necessity for a more inclusive approach to technology access and enhanced teacher training to fully realize the advantages of technology-based learning media.
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Prayudha, Joko. "EFL Students’ Perception on the Use of Social Media Platforms as Learning Tools." JETLi: Journal of English Teaching and Linguistics 3, no. 1 (2022): 1–9. http://dx.doi.org/10.55616/jetli.v3i1.226.

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The Covid-19 pandemic has spread to all parts of the world including Indonesia. The existence of the Covid 19 problem has changed many aspects of human life, including in the field of education. Therefore, the use of social media devices has become an alternative learning tool in providing material to students during the Covid-19 pandemic. With this new challenge, every human being is challenged to change old habits into new ones, especially in the world of education. This study aims at determining the EFL students' perceptions regarding the use of various social media tools to support online learning during the Covid-19 pandemic. The method used in this research was qualitative using a descriptive approach. The sampling technique used in this study was random sampling by distributing questionnaires via google form and conducting interviews with 25 selected students to explore students' perceptions about the use of social media in English learning. The data that has been collected is analyzed in an elaborated way. In the application of learning using social media, there are many positive responses given by students, but there are also students who experience some problems in the application of learning using social media. Even among them, they also experience various difficulties in using it, especially in internet access. The results show that the use of social media platforms provides several advantages in its implementation, such as the flexibility of time, the effectiveness of its use, ease, interactive, fun use. However, the challenges are very monotonous learning activities, spending quotas, boredom and difficulty expressing their creativity, bad responses and an erratic schedule.
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Nabareseh, Stephen, Eric Afful-Dadzie, and Petr Klimek. "Leveraging Fine-Grained Sentiment Analysis for Competitivity." Journal of Information & Knowledge Management 17, no. 02 (2018): 1850018. http://dx.doi.org/10.1142/s0219649218500181.

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The surge in the use of social media tools by most businesses and corporate society for varied purposes cannot be over emphasised. The two top social media sites heavily patronised by businesses are Facebook and Twitter. For companies to harness the business potential of social media to increase competitive advantage, sentiments behind textual data of their customers, fans and competitors must be monitored and analysed with keen interest. This paper demonstrates how companies in the Telecommunication industry can understand consumer opinions, frustrations and satisfaction through opinion mining analyses and interpret customers’ textual data to enhance competitiveness. Sentiment analysis that classifies positive, negative and neutral sentiments of customers of the top three telecommunication companies in Ghana (MTN, Vodafone and Tigo) is studied. The proposed method extracts “intelligence” from the classified customers’ comments and compares it with responses from the companies. The results show how customer sentiments can be harnessed into successful online advertising projects. Companies can use the results to enhance their responsiveness to customer-centred, improve on the quality of their service, integrate social sentiments into PR plan, develop a strategy for social media marketing and leverage on the advantages of online advertising.
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Rafiq, Khushboo, Muhammad Kamil Lakho, and Kumail Abbas Jaffiry. "SOCIAL MEDIA AS A CATALYST FOR THE DEVELOPMENT OF TOURISM BUSINESS: A STUDY OF TOURISM INDUSTRY OF PAKISTAN." Journal of Business & Tourism 8, no. 02 (2023): 53–70. http://dx.doi.org/10.34260/jbt.v8i02.252.

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The accelerating trend of social media usage has allowed users to gain knowledge about the tourism experiences of other people through reactive and proactive interactions. The primary aim of this study is to identify whether social media is playing a constructive role in increasing the development and productivity of the tourism business. The research also evaluates the effects and advantages of earned media marketing tools over social media advertisements shared by tourism companies in the process of deciding about tourism packages. This research consists of a quantitative approach. A random sampling method has been adopted by researchers todisseminate closed-ended questionnaires and a total of 206 responses were collected. After applying the reliability test through SPSS, data were examined through ANOVA and Tukey’s HSD testing. Results determined that people are more eager towards seeing and gaining public opinion than the promotions and advertisements shared on social media by tourism companies. They especially consider the experiences and viewpoints of their close relations like relatives, friends, and colleagues as well as Vloggers and social media influencers while deciding to visit a tourist spot. Because of the findings, it can be recommended that tourism companies shouldfocus more on earned media marketing tools than traditional advertising techniques while designing their marketing strategies.
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Al Mulhim, Ensaf Nasser, and Dina Ahmed Ismaeel. "Learning Sustainability: Post-Graduate Students’ Perceptions on the Use of Social Media Platforms to Enhance Academic Writing." Sustainability 16, no. 13 (2024): 5587. http://dx.doi.org/10.3390/su16135587.

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Academic writing is a vital element in any post-graduate study. Therefore, it is crucial to harness all the tools and capabilities available to serve this purpose. These capabilities include the digital tools that characterize the current era. This paper aims to explore post-graduate students’ perceptions of the use of social media platforms to enhance academic writing during the COVID-19 pandemic who are enrolled in the Master of Educational Technology in our institution, Saudi Arabia. The study followed a qualitative research methodology and used semi-structured interviews with ten students to gather data. Thematic analysis was applied. The results showed that post-graduate students value the role of the use of social media platforms in enhancing their academic writing. The findings also showed the advantages, disadvantages, and obstacles of the use of social media platforms in enhancing their academic writing. The implications of this study can inform post-graduate supervisors to reconsider the benefits of social media platforms as high-value communication tools in enhancing the skills of academic writing. Thus, they may adopt, employ, and blend them with traditional methods of communication in their efforts to develop their students’ academic writing skills. Using social media platforms for learning academic writing during the COVID-19 pandemic may mirror the fourth goal of sustainable development. The implications of the study over post-pandemic postgraduate education have been discussed.
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Yadav, Vikas. "Social Media Manager." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45143.

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In an era marked by rapid digital transformations and the evolution of communication channels, social media has become the cornerstone of modern marketing strategies. This paper introduces a pioneering Social Media Manager system that integrates content scheduling, real-time analytics, and multi-platform account management into a unified, data-driven interface. Developed using web technologies and robust API integration, the proposed solution empowers brands and digital marketers to streamline their online presence, optimize content delivery, and foster strategic audience engagement. The system provides an end-to-end solution by automating routine tasks such as post scheduling and monitoring while enabling in-depth performance analysis through advanced analytics modules. By analyzing metrics including reach, engagement, and conversion statistics, the platform offers actionable insights that guide the continuous refinement of digital marketing strategies. The Social Media Manager not only simplifies the complexity of managing diverse social channels but also enhances community management by facilitating timely responses and personalized interactions. This paper presents a comprehensive overview of the system’s architecture, detailing the multi-tier integration of front-end interfaces with back-end services and the seamless incorporation of third-party social media APIs. The discussion includes an in-depth literature survey that explores existing models and frameworks in social media management, a detailed breakdown of the proposed system design, a methodology for development and testing, and an analysis of the expected impact on digital marketing practices. Overall, the paper underscores the critical role of integrated digital tools in achieving business growth and advantage in today’s online landscape. Keywords— social media, data analysis, digital marketing
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Tarabasz, Anna. "Building competitive advantage in the context of electronic communication with the use of social media." Journal of Intercultural Management 6, no. 3 (2015): 151–65. http://dx.doi.org/10.2478/joim-2014-0026.

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Abstract In today’s turbulent environment it is difficult to imagine a modern company knowingly waives the benefits of electronic communication. Simultaneously there is a multitude of companies that misuse these tools, that makes their actions usually having exactly opposite results of intended. Due to advantages of the Internet as a communication channel and effective advertising medium, more and more companies decide to invest into it. In Poland in 2013, with nearly 7 billion of PLN spent on advertising, more than 21% was invested in online promotion. Furthermore, Internet as an advertising channel of communication is the only one noting regular annual increase in spending on advertising campaigns in comparison to other media. This article is an attempt to show the merits of building companys’ competitive advantage with the use of Internet and particular regard to social media. It presents both own model on-line communication and the results of research among 11 largest retail banks in Poland and opinions of their 1800 customers.
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N, Arsath Ali. "The Social Media Marketing: A Game Changer in the Modern Business-Case Study." International Journal for Research in Applied Science and Engineering Technology 12, no. 3 (2024): 3410–15. http://dx.doi.org/10.22214/ijraset.2024.59647.

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Abstract: Social media marketing has revolutionized the landscape of modern business, offering unprecedented opportunities for companies to engage with their audience, build brand awareness, and drive sales. This paper explores the transformative role of social media in reshaping traditional marketing strategies and its profound impact on businesses of all sizes. Through a comprehensive review of literature, this study examines the various techniques and tools utilized in social media marketing, including content creation, influencer partnerships, and targeted advertising. Additionally, it analyses the advantages and challenges associated with implementing social media marketing campaigns, such as reaching diverse demographics, managing online reputation, and measuring return on investment. Furthermore, the paper investigates the evolving trends and future prospects of social media marketing, including the rise of video content, augmented reality, and data-driven personalization. Overall, this research contributes to a deeper understanding of how social media has emerged as a pivotal force in driving business growth and innovation in the digital age.
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Roemintoyo, Reomintoyo, Adi Sifa Muhammad, and Mochamad Kamil Budiarto. "The Use of Social Media as Learning Tools in the Era of 4.0 for Elementary School." International Journal of Multicultural and Multireligious Understanding 7, no. 11 (2020): 67. http://dx.doi.org/10.18415/ijmmu.v7i11.2125.

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This study aims to analyze and study several studies that identify the use of social media in the primary school domain.This research is a qualitative descriptive study with a discourse analysis approach. The data were taken from research with the same theme and then compared various opinions from experts through in-depth literature studies. This research is the result of research by Ayu Kurnia et al (2019, Istikomariah (2016), Muhammad Fajar et al (2020), and Muhammad Irfan et al. (2020). This research was conducted to examine some of these studies then take the positive aspects in the form of L (1).) Formulation and clear research objectives; (2) The data generated uses official and valid literacy; (3) The research method used in detail; (4) Clear stages of implementing the use of social media; (5) Presenting research results using tables or graphs that are implemented easily; (6) The discussion of research results is carried out with expert opinion; (7) The research conclusion must have advantages and disadvantages in the use of social media in elementary schools. From the research results, this review can be used as new and reinforcing further research with the theme of using social media.
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Marausna, Gaguk, Ikbal Rizki Putra, Muhammad Luqman Bukhori, et al. "Pendampingan Pemanfaatan Sarana Pemasaran Digital di Desa Banjarsari Kapanewon Samigaluh Kulon Progo." Jurnal Penelitian dan Pengabdian Masyarakat 3, no. 1 (2025): 44–52. https://doi.org/10.61231/jp2m.v3i1.339.

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Banjarsari Village has several advantages that can be used as a tourist destination. Assistance activities aim to make this tourism potential is better known to the public, it will allow the growth of tourists so that it can increase income. This community service program was carried out in November 2023 through identifying problems, designing solutions and implementing solutions in the form of outreach and training in managing websites and social media. The social media recommended for use as marketing media are Tiktok, Instagram and Youtube. This activity encourages the people of Banjarsari Village to be more familiar with digital media so they can manage social media and websites with interesting content to promote tourism in Banjarsari Village. Participants know the function and use of websites and social media as digital marketing tools regarding Banjarsari Village tourism. Marketing MSME products via social media can increase partner sales by 41.67% for average sales per week.
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Holub, Vladyslav. "Social Media as a Tool for Promotion Policy and Communication with Consumers." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 11(44) (2024): 84–93. https://doi.org/10.32515/2663-1636.2024.11(44).84-93.

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The article examines the use of social media by domestic companies to communicate with consumers and potential customers. It identifies the advantages of their use, including low cost, simplicity, and speed of audience analysis, as well as the ability to adapt products and services to the needs of consumers. In the context of social informatization, the Internet provides opportunities to use various marketing tools to influence consumers and promote products. In recent years, social media have played an important role in establishing effective relationships between Internet users, in transferring and exchanging data. However, not all information on the Internet is fully utilized. Social media helps to change the public discourse and provide a platform for shaping marketing policy in a wide variety of business markets. Therefore, it is imperative that companies pay special attention to them. Businesses, news magazines, and media companies are increasingly seeking to use social media in their marketing communications to analyze trends and predict future events. It is evident that social media represents an effective marketing tool, allowing businesses to reach a vast audience. Furthermore, social media can significantly influence the formation of users' opinions about a company, product, or brand. Currently, the majority of businesses create their own websites and communities on numerous popular social media platforms to interact with their target audience. Nevertheless, despite the Internet's integral role in economic activity, not all businesses effectively utilize social media tools. The article defines the concept of «social media», presents a systematic overview of their capabilities, and identifies the problems that social media marketing is designed to solve. The article also provides a list of the most popular social media platforms among Ukrainians, which businesses can use to communicate with consumers, and cites studies that emphasize the popularity of each platform presented.
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Yousif, Jabar H., Firdouse R. Khan, Safiya N. Al Jaradi, and Aysha S. Alshibli. "Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach." Computation 9, no. 6 (2021): 64. http://dx.doi.org/10.3390/computation9060064.

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Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance.
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Kamchatova, E. Yu, M. V. Khayrulova, and E. K. Zorin. "Modern business management tools in the context of digital media development." Entrepreneur’s Guide 14, no. 1 (2021): 28–41. http://dx.doi.org/10.24182/2073-9885-2021-14-1-28-41.

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In modern economic conditions, there is an active transformation of interaction between economic entities and consumers, which occurs through the involvement of new tools that cause the onset of the industrial revolution (Industry 4.0). The increase in the scope of the Internet and the expansion of the digital space largely provides an opportunity to conveniently obtain information about works, services, goods and their cost. In such a situation, when the diffusion of products, goods, works and services is more active, and the stage of life associated with sales is characterized by an increasingly short period, specialists in the field of sales activities are focused on involving new opportunities on the Internet in order to promote them as productively as possible. the article presents the key types of social media used as objects of marketing activity. The article analyzes information about the income of companies due to the placement of advertising messages in social networks, and also presents the characteristics of global social media that have a positive experience of penetration into the world market. The article reveals the main advantages of modern technologies of product promotion in the market and identifies the difficulties that arise in its implementation. The main purpose of this study is to identify a modern tool that provides businesses with the opportunity to carry out stable sales activities of manufactured goods and expand the sales market based on the involvement of digital technologies in this business process.
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Nivedha K, Parangimalai Diwakar Madan kumar, and Aparna S. "Role of Social Media Marketing in Cigarette Smoking Cessation- A Systematic Review." International Journal of Community Dentistry 11, no. 2 (2023): 75–90. http://dx.doi.org/10.56501/intjcommunitydent.v11i2.854.

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Background : As digital media connects global populations in unparalleled ways, social media platforms like WhatsApp, Facebook, Twitter, and Instagram are emerging as potent tools for health promotion. With India witnessing an alarming rise in tobacco consumption, the reach and accessibility of social media offer novel avenues to promote smoking cessation. This systematic review examines the role of social media marketing in cigarette smoking cessation, mapping its evolution, challenges, and potential as an intervention tool. Methods : Following the PRISMA guidelines, a search was conducted on databases including PubMed, Trip-database, and Google Scholar from January 2001 to January 2021. The methodological quality of selected studies was evaluated using the Jonna Briggs institution critical appraisal checklist -2020 and Grading of Recommendations, Assessment, Development and Evaluations (GRADE) system. Results : Out of 1043 identified articles, 10 met the inclusion criteria. Findings suggested platforms like WhatsApp and WeChat offer unique advantages for smoking cessation. Facebook, given its global popularity, has emerged as a potent tool for behavioral health interventions. Moreover, there's evidence of increased engagement and success rate of cessation campaigns when delivered via social media as opposed to traditional methods. While promising, the use of social media in health interventions isn't devoid of challenges. The digital divide, privacy concerns, misinformation, and quality of interaction remain barriers to harnessing the full potential of such platforms. Conclusion : Social media presents a powerful adjunct tool for traditional smoking cessation programs. Its global reach and accessibility offer unique advantages, although challenges remain. With the right strategies, social media can play a pivotal role in global health campaigns against tobacco consumption.
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