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Relevant bibliographies by topics / Advertisement (ads)

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Academic literature on the topic 'Advertisement (ads)'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "Advertisement (ads)"

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Utari Pusparini, Ni Made Dwi. "Multimodal Analysis of “Lemonilo” Instant Noodle Ads." International Journal of Systemic Functional Linguistics 4, no. 2 (2022): 43–45. http://dx.doi.org/10.55637/ijsfl.4.2.4162.43-45.

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This research discusses the multimodal analysis in the advertisement of Lemonilo Healthy Instant Noodles. Advertising is a promotional medium that has the aim of promoting or introducing a product to a wide audience. Advertisements in print and electronic media are also texts that have a complex meaning. The complexity of meaning occurs because in conveying messages in advertisements not only use language elements but also nonverbal language elements and other visual means. Therefore, to understand the complexity of meaning it is necessary to do multimodal analysis in the advertisement. The mu

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Syahruni, Syahruni, Hadawiah Hadawiah, and Zelfia Zelfia. "Semiotic Analysis Of Wardah Beauty Moves You Ads Through Youtube Media." RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI 3, no. 2 (2022): 202–20. http://dx.doi.org/10.33096/respon.v3i2.124.

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 This study discusses the Semiotic Analysis of Wardah Beauty Moves You advertisements which aired through the Wardah Beauty YouTube channel published since October 2021 with a duration of 60 seconds. With the development of technology, YouTube has become one of the most practical and easily accessible social media, so that it becomes the most popular site and is watched by thousands of people every day. The advertisement emphasizes that women's beauty can be a driving force for change that can have an impact and benefit on the environment. This study aims to determine the representation

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Ni Putu Meira Purnama Yanti. "Multimodal Analysis of “Energen” Ads." International Journal of Systemic Functional Linguistics 4, no. 1 (2021): 26–29. http://dx.doi.org/10.55637/ijsfl.4.1.4118.26-29.

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This paper discusses the multimodal analysis of Energen advertising. Print media advertisements and electronic media advertisements are texts that have a complex meaning. The complexity of meaning occurs because to convey messages in advertisements, not only language elements are used but also nonverbal language elements and other visual means. Therefore, to understand the complexity of meaning, it is necessary to do a multimodal analysis in the advertisement. The multimodal analysis discussed in this paper uses the theory of functional systemic linguistics (LSF). The multimodal analysis model

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Setya, Asla Eva, Ni Made Ras Amanda Gelgel, and Ade Devia Pradipta. "Commodification Of Islamic Values In The Ads Of "Hijab Fresh" Body Lotion." INJECT (Interdisciplinary Journal of Communication) 5, no. 1 (2020): 73–96. http://dx.doi.org/10.18326/inject.v5i1.73-96.

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The development of the advertising world often follows the development of society. The close relationship between human and their religion is one of the factors that influence the packaging and advertising of products and then is wrapped in religious values. Changes and additions to the value of products with values that increase the selling power of the product are called commodification expressed by Mosco. One product advertisement with the commodification of religious values is a fresh hijab body lotion advertisement. This paper will describe how the process of commodification in advertisem

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Santirianingrum Soebandhi and Bayu Fadian Putra. "Online newspapers and banner Ads." International Journal of Business Ecosystem & Strategy (2687-2293) 5, no. 2 (2023): 94–101. http://dx.doi.org/10.36096/ijbes.v5i2.407.

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Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-3

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Kouser, Hafiza Humaria, and Dr Muhammad Hammad Lakhvi. "Types of Incentives and Advertisements in Commercial Deals, A Research Study in the Light of Shariah." ĪQĀN 1, no. 01 (2018): 81–104. http://dx.doi.org/10.36755/iqan.v1i01.32.

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Wherever person goes, he finds unless it finds advertisement tools in various shapes and sizes. These ads, which have become an important pattern in the life of traders are indispensable for them than in contemporary reality. But now companies are specializing in the production of these ads and incentives, taking advantage of all the modern means of magazines and broadcasting video and audio formats and even mobile internet services. Each of these companies have their own philosophy of it, some of which consider the legitimate controls in advertisements but other are to make money regardless o

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Wulan Sari, Venti. "A Multimodal Discourse Analysis in Pantene Advertisement." International Journal of Linguistics, Literature and Translation 4, no. 10 (2021): 21–30. http://dx.doi.org/10.32996/ijllt.2021.4.10.4.

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Advertisement is a persuasive media aimed at persuading and influencing the public. Every day, the advertisement can be found anywhere, such as in a newspaper, television, radio, and also magazine. Pantene is a shampoo product that is very famous especially among women. Its advertisement can be found almost in every media. In this research, the researcher aims to investigate how Pantene Indonesian ads verbally and visually represent the image of women with beautiful strong hair and the ads’ differences by means of Halliday’s transitivity system (2014) and Kress and van Leeuwen’s (2006) point o

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Kembara, Getar, and Janeru Kennedy. "CROSS-CULTURAL COMMUNICATION IN YOUTUBE ADS." Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance 1, no. 2 (2021): 126–34. http://dx.doi.org/10.53363/bureau.v1i2.127.

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This study aims to find out how cross-cultural communication, especially Chinese culture, in the advertising video "BUKALAPAK Emang Cincai" is represented based on existing denotations, connotations and myths. Advertising is a medium that can influence the audience who watch the show. Ad makers must create creative advertisements in order to compete, so it's no wonder the use of something different such as culture is included as an element of advertising in order to attract the interest of the audience. The language of both verbal and nonverbal from each Indonesian culture has different charac

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Kanwal, H. Lakhan, Tahir Hammad, Mustafa Ghulam, and Warsi Waleed. "Analysis of role of Advertising on gaining Customer Satisfaction: an study based on Paint Industry of Pakistan." International Journal of Management Sciences and Business Research 5, no. 2 (2016): 01–10. https://doi.org/10.5281/zenodo.3463867.

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this study is made to provide deeper relation of Advertisement efforts on the customer satisfaction in Paint Industry. Therefore, this survey based study is specifically focused on one company. The extensive survey has been conducted to determine the primary response of the general buyers of Paint products. The responses then have been statistically analyzed using one sample T test. The study has concluded that Advertisement made by firms in paint Industry has positive effect on the customer satisfaction. The survey based study has concluded that the advertisements made by firms in paint Indus

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Christianto, Calvin. "Antecedents of Purchase Intention on Instagram Ads for Fashion and Beauty Products." Jurnal Rekayasa Sistem Industri 12, no. 2 (2023): 263–72. http://dx.doi.org/10.26593/jrsi.v12i2.5955.263-272.

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This study aims to determine the relationship between Informativeness, Credibility, Flow Experience, Perceived Value, and Advertisement Value on Purchase Intention on Instagram ads for fashion and beauty products. The sample consisted of 250 people who lived in Jakarta and had seen advertisements for fashion and beauty products on Instagram. Respondents were active users of Instagram for the last three months, aged 18-44 years, and were interested in purchasing fashion and beauty products. The data that came from this study is cross-sectional data, where the data is obtained within a predeterm

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Dissertations / Theses on the topic "Advertisement (ads)"

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Rabbi, Ahm Fazle. "Mobile advertisement : a model for designing personalised visual ads for effective brand memory building." Thesis, Southampton Solent University, 2011. http://ssudl.solent.ac.uk/3004/.

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Hansson, Markus. "Tracking and Serving Geolocated Ads, Load Balancing, and Scaling of Server Resources." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70030.

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This thesis explores the creation of a scaling, containerized, advertisement server that will be used by Gold Town Games AB to better integrate ads into their application(s). The server is built as a Docker image that will be used to create server instances on AWS Elastic Container Service for automatic scaling and server resource configuration. The server was created with the intention that GTG will have full control over what advertisements are shown in their application(s) and to seamlessly integrate sponsored logos onto jerseys or sports fields. This will not only serve as a source of inco

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Tran, Nathalie, Lovisa Andreasson, and Alexandra Boman. "Annonser som lockar; Vad är effektivt? : En experimentell studie ur ett företagsperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23984.

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Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. There is a lack of practical research regarding the management and how to optimize the budget of marketing campaigns. Purpose The purpose of this study is to develop a deeper understanding of how small e-commerce retailers within the beauty industry can optimize the marketing budget for social media campaigns. The purpose will be realiz

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Brunelli, Silvana. "Diálogo entre as artes plásticas e a publicidade no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27131/tde-30062007-150637/.

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A participação dos artistas plásticos e gráficos na publicidade brasileira, mais especificamente na comercial de produtos e empreendimentos, entre as décadas de 1920-1940 constitui o núcleo de investigação desta tese. Se historicamente as artes plásticas e a publicidade internacionais sempre mantiveram relações estreitas e até mesmo conflituosas, indagou-se como teriam se comportado entre si esses dois campos profissionais no Brasil quando da passagem da nossa publicidade amadora para aquela moderna, impregnada, sobretudo, pelos métodos das agências norte-americanas atuantes no eixo Rio-São Pa

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Shields, Vickie Rutledge. "Women decoding advertisements : images, ideology and reader-response research /." Connect to this title online, 1988. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1094829528.

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Morrison, Hayli. "Analysis of age-related differences in political message framing effects." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32607.

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Master of Science<br>Department of Journalism and Mass Communications<br>Louise Benjamin<br>This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual’s age might influence their reaction to political messages. Using a typology of frames by Levin, Schneider and Gaeth (1998), the study utilizes an older demographic (ages 55-70) and a younger comparison group (ages 18-33) to determine a) if both groups find positive advertising messages more favorable than negative advertising messages and b

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Mahboob, Shaolee, and shaolee mahboob@gmail com. "The Representation of Women in Television Advertisements: a Comparative Analysis in Australia and Bangladesh." Flinders University. Women's Studies, 2007. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20080114.100907.

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This thesis considers womens representation in television commercials in Australia and Bangladesh. It is an empirical study. A total of 780 advertisements were recorded from various television channels of Australia and Bangladesh. Among them 280 and 500 advertisements were taken from Bangladeshi and Australian television channels respectively. This thesis is about womens representation in television commercials in Australia and Bangladesh. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the thesis examines how femininities are stereo

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E, Qinyu. "Creating Demand for Abortion Service: A Content Analysis of Chinese Television Abortion Advertisements." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437658749.

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Garbutt, Tara L. "Found Missing: Fugitive Slaves, Jailer ads, and Surveillance in Antebellum New Orleans." ScholarWorks@UNO, 2017. https://scholarworks.uno.edu/td/2405.

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This paper explores fugitive slave advertisements from the pages of the New Orleans Argus in 1828. As the main repository for runaway slave advertisements in New Orleans at the time, the Argus played a critical role in policing and surveillance of the city’s enslaved population just as New Orleans was becoming the largest slave market in the South. Using the Argus as well as historians’ accounts of the city, this thesis argues that as the market in enslaved people grew, slave owners depended upon local jailers in tandem with papers like the Argus, to police the enslaved population. The large v

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Cheng, Ejoy, and 陳宜足. "The Study of the Advertisement''s Communication Effect of the Products in the FCB Division upon the "Three-dimensional Ads." , Colorless Ads." and "General Ads., through a Sentitive Ads. Strategy." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/71184955119520049954.

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碩士<br>國立交通大學<br>應用藝術研究所<br>84<br>Most well-known outstanding advertisements (ads. for short) communicate their intention on the basis of visual art. It the recent year, however, the ads. researches emphases too much on their logical ization, which focuses on the information process but ignores the nature of "visualization". Therefore, a deep gap was generated between the theoretical experiment and practical implement in ads. 　　This research, based on the theory of visual communication design and took examples of the magazine media, was done through a sensitive ads. strategy to discuss the adve

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Books on the topic "Advertisement (ads)"

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Forde, John. Hall of fame: Great selling ideas from 50 super-successful direct mail letters and direct response ads. American Writers and Artists Institute, 2002.

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Zeevi, Irit. Devar ha-mefarsem: Śefat ha-pirsomet ha-Yiśreʼelit ki-reʼi ha-ḥevrah = Time for ads : advertisements language in Israel. Keter, 2018.

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Brown, Thomas, and Leah Sims. Fugitive Slave Advertisements in The City Gazette. The Rowman & Littlefield Publishing Group, Inc., 2015. https://doi.org/10.5040/9781978744158.

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Fugitive Slave Advertisements in The City Gazette: Charleston, South Carolina, 1787-1797 is a collection of more than one thousand transcribed advertisements from Charleston’s daily newspaper. Each advertisement portrays, in miniature, a human drama of courage and resistance to unjust authority. The advertisements give insight not only into slave resistance, agency, and culture, but also into eighteenth century material life, economy, and racial ideology. The ads are also a rich source of data about the individual slaves themselves, their relationships, family connections, and life experiences

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Plymouth, Andy. Facebook Ads 2019: The Best Fu*king Guide to Facebook Advertisement, Retargeting Strategies, and Pixel Data for a Social Media Marketing Agency, Dropshipping, e-Commerce, and Local Businesses. Independently Published, 2019.

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Timmermann, Marybeth, trans. Women, Ads, and Hate. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039003.003.0042.

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If it weren’t so disturbing, the flood of misogyny set in motion by Ms. Yvette Roudy’s anti-sexist law would warrant peals of laughter.1 These gentlemen—and ladies—who reproach feminists for lacking a sense of humor are showing that they regrettably lack one themselves. With much pomp they call on their sense of responsibility and professional conscience in order to claim the right to cover the walls with images that—in their minds—will best fill their pockets! They are quick to invoke the highest cultural values: according to them, advertisements shower us with beauty, and it would take a com

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Epstein, Pamela. Advertising for Love. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038051.003.0007.

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This chapter discusses how matrimonial ads give a new and unique insight into the way that rapid urban growth and capitalism of the nineteenth century affected people's intimate lives and their approach to experiencing love. Matrimonial advertisers provide an excellent window into how these upheavals in society were negotiated; they were ordinary men and women who wanted nothing more than to conform to a middle-class lifestyle but felt forced to find traditional relationships in an unconventional fashion. Matrimonial advertisements provided a space, for urban dwellers in particular, in which t

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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) fo

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Spellacy, Amy. “Making Pals in Panama”. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040832.003.0029.

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This essay examines a series of Coca Cola advertisements that offer insight into notions of neighborhood and community in the U.S. along with U.S. foreign policy in the 1940s. It focuses on the relationship between the U.S. Good Neighbor policy and a 1944 ad set in Panama. The author argues that a significant relationship existed between U.S. imperialism at the time and U.S. domestic racial anxieties. These ads promoted an association between Coca Cola and an “American way of life,” but they also reflected racially limited, exclusionary ideas of community that operated domestically and were ex

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Gentry, Philip M. Singing Smoothly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190299590.003.0002.

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The early R&B vocal group the Orioles are often credited with launching the musical style later known as doo-wop, especially with their 1949 hit “It’s Too Soon to Know” and their last charting number, “Crying in the Chapel” (1953). Their smooth romantic ballads became some of the first crossover hits of the postwar era, and were an alternative to more aggressive masculinities emerging out of the jump blues. This chapter illustrates this choreography of gender through live stage shows, recordings, interviews, and period reviews in the African American press. The short-lived periodical Tan C

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Friedenberg, Robert V. Notable Speeches in Contemporary Presidential Campaigns. Praeger, 2002. http://dx.doi.org/10.5040/9798400692192.

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Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the examinations of contemporary political speaking that follow. Those exa

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Book chapters on the topic "Advertisement (ads)"

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Bwenge, Charles. "Orality and Advertisement: Swahili Proverbs in Mobile Phone Service Ads in Tanzania." In The Palgrave Handbook of African Oral Traditions and Folklore. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-55517-7_42.

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Pasold, Peter W. "Role Stereotypes in Television Advertisements." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_69.

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Brownlees, Nicholas. "Chapter 4. Contemporary observations on the attention value and selling power of English print advertisements (1700–1760)." In Diachronic Developments in English News Discourse. John Benjamins Publishing Company, 2017. http://dx.doi.org/10.1075/ahs.6.04bro.

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Gandhi, Nimish, and Charles D. Bodkin. "Portrayal of Women in Japanese Advertisements." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_29.

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Simpson, Penny M., Gene Brown, and Robert E. Widing. "The Ethical Judgment of an Advertisement and its Effects." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_102.

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Lysonski, Steven. "Sex-Role Stereotyping in Advertisements: A Re-Examination." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_110.

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Festervand, Troy A., James R. Lumpkin, and Gerald U. Skelly. "Attitudes of the Elderly Toward their Portrayal in Advertisements." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_64.

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Khairullah, Durriya Z., Frances Gaither Tucker, and Clint B. Tankersley. "Effects of Acculturation on Immigrant Consumers’ Perceptions of Advertisements." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_41.

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Becker, Kip. "Purchasing Patterns and Advertisement Audience for Consumer Purchases and Repurchasing Decisions." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_109.

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Jones, Tim, and Peggy H. Cunningham. "Reconciling the Paradoxical Nature of Violent Advertisements: A Thematic Analysis." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_58.

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Conference papers on the topic "Advertisement (ads)"

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Al Qudah, Dana A., Alexandra I. Cristea, Suncica Hadzidedic Bazdarevic, Samar Al-Saqqa, Ali Rodan, and Wei Yang. "Personalized E-Advertisement and Experience: Recommending User Targeted Ads." In 2015 IEEE 12th International Conference on e-Business Engineering (ICEBE). IEEE, 2015. http://dx.doi.org/10.1109/icebe.2015.19.

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Dujmović, Ana, and Nace Pušnik. "Advertising on city buses." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p62.

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Public transportation became a prime carrier of “moving images” in many consumer cultures. The main interest was to investigate how many advertisements participants can retrieve from memory and what was their general opinion on outdoor advertising. A field and online survey (both in form of questionnaire) were carried out in a group of 1200 participants. They were divided in six groups and analyzed according to their age, gender and frequency of using the public transportation. The results indicate that memory of outdoor advertising decreases with age. The participants most frequently agreed w

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Tang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.

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With the rapid growth of e-commerce and World Wide Web, internet advertising revenue has surpassed broadcast revenue very recently. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although there is a rich body of work that has been devoted to this field, uncertainty about models and parameter settings is largely ignored in existing algorithm design. To fill this gap, we are the first to formulate and study the \emph{Robust Ad A

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Zhang, Zhipeng, Xing Fang, and Wenyi Xu. "A Method of Advertising Information Design in Subway Space based on Passengers' Needs for Cognition." In AHFE 2023 Hawaii Edition. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004257.

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This study aims to explore the effectiveness and feasibility of subway advertising information design based on passengers' needs for cognition. Through the analysis and evaluation of the advertisement in the existing subway system, we find that there are some problems in the advertisement of subway space, which can not fully meet the needs for cognition of passengers. First of all, there are often design problems that are not coordinated with the subway environment. Secondly, some advertising content is over-commercialized and lacks practical and emotional resonance that is closely related to

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Postránecká, Kateřina, and Filip Dvořáček. "Effective Creativity Against Banner Blindness." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-58.

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This research study titled "Effective Creativity against Banner Blindness" aims to investigate the factors that significantly influence the attention of Internet users toward banner ads. By observing Internet users during their natural online browsing behavior, we discovered that factors such as colors, text, and element layout have a negligible influence. However, a crucial finding of this study is that the user's current needs or interests play a significant role in capturing their attention. Consequently, recognizing that Internet users are primarily influenced by whether an advertisement a

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Xu, Wanru, Xiaochen Fan, Tao Wu, Yue Xi, Panlong Yang, and Chang Tian. "Interest Users Cumulatively in Your Ads: A Near Optimal Study for Wi-Fi Advertisement Scheduling." In IEEE INFOCOM 2021 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS). IEEE, 2021. http://dx.doi.org/10.1109/infocomwkshps51825.2021.9484633.

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Duda, Aneta. "THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/13.

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"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the auth

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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.

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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for c

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Holleran, Samuel. "Ultra Graphic: Australian Advertising Infrastructure from Morris Columns to Media Facades." In The 38th Annual Conference of the Society of Architectural Historians Australia and New Zealand. SAHANZ, 2022. http://dx.doi.org/10.55939/a4028p0swn.

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This paper examines the development of infrastructures for outdoor advertising and debates over visual ‘oversaturation’ in the built environment. It begins with the boom in posters that came in the 19th century with a plethora of new manufactured goods and the attempts by civic officials to create structures that would extend cities’ available surface area for the placement of ads. It then charts the rise of building-top ‘sky signs,’ articulated billboards, kiosks, and digital media facades while detailing the policy initiatives meant to regulate these ad surfaces. This work builds on ongoing

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"[Advertisement]." In 2016 IEEE-APS Topical Conference on Antennas and Propagation in Wireless Communications (APWC. IEEE, 2016. http://dx.doi.org/10.1109/apwc.2016.7738097.

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Reports on the topic "Advertisement (ads)"

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Dutra, Lauren M., James Nonnemaker, Nathaniel Taylor, et al. Visual Attention to Tobacco-Related Stimuli in a 3D Virtual Store. RTI Press, 2020. http://dx.doi.org/10.3768/rtipress.2020.rr.0036.2005.

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We used eye tracking to measure visual attention to tobacco products and pro- and anti-tobacco advertisements (pro-ads and anti-ads) during a shopping task in a three-dimensional virtual convenience store. We used eye-tracking hardware to track the percentage of fixations (number of times the eye was essentially stationary; F) and dwell time (time spent looking at an object; DT) for several categories of objects and ads for 30 adult current cigarette smokers. We used Wald F-tests to compare fixations and dwell time across categories, adjusting comparisons of ads by the number of each type of a

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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar

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