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Dissertations / Theses on the topic 'Advertisement (ads)'

Author: Grafiati

Published: 4 June 2025

Last updated: 15 July 2025

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1

Rabbi, Ahm Fazle. "Mobile advertisement : a model for designing personalised visual ads for effective brand memory building." Thesis, Southampton Solent University, 2011. http://ssudl.solent.ac.uk/3004/.

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Hansson, Markus. "Tracking and Serving Geolocated Ads, Load Balancing, and Scaling of Server Resources." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70030.

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This thesis explores the creation of a scaling, containerized, advertisement server that will be used by Gold Town Games AB to better integrate ads into their application(s). The server is built as a Docker image that will be used to create server instances on AWS Elastic Container Service for automatic scaling and server resource configuration. The server was created with the intention that GTG will have full control over what advertisements are shown in their application(s) and to seamlessly integrate sponsored logos onto jerseys or sports fields. This will not only serve as a source of inco

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Tran, Nathalie, Lovisa Andreasson, and Alexandra Boman. "Annonser som lockar; Vad är effektivt? : En experimentell studie ur ett företagsperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23984.

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Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. There is a lack of practical research regarding the management and how to optimize the budget of marketing campaigns. Purpose The purpose of this study is to develop a deeper understanding of how small e-commerce retailers within the beauty industry can optimize the marketing budget for social media campaigns. The purpose will be realiz

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Brunelli, Silvana. "Diálogo entre as artes plásticas e a publicidade no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27131/tde-30062007-150637/.

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A participação dos artistas plásticos e gráficos na publicidade brasileira, mais especificamente na comercial de produtos e empreendimentos, entre as décadas de 1920-1940 constitui o núcleo de investigação desta tese. Se historicamente as artes plásticas e a publicidade internacionais sempre mantiveram relações estreitas e até mesmo conflituosas, indagou-se como teriam se comportado entre si esses dois campos profissionais no Brasil quando da passagem da nossa publicidade amadora para aquela moderna, impregnada, sobretudo, pelos métodos das agências norte-americanas atuantes no eixo Rio-São Pa

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Shields, Vickie Rutledge. "Women decoding advertisements : images, ideology and reader-response research /." Connect to this title online, 1988. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1094829528.

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6

Morrison, Hayli. "Analysis of age-related differences in political message framing effects." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32607.

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Master of Science<br>Department of Journalism and Mass Communications<br>Louise Benjamin<br>This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual’s age might influence their reaction to political messages. Using a typology of frames by Levin, Schneider and Gaeth (1998), the study utilizes an older demographic (ages 55-70) and a younger comparison group (ages 18-33) to determine a) if both groups find positive advertising messages more favorable than negative advertising messages and b

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Mahboob, Shaolee, and shaolee mahboob@gmail com. "The Representation of Women in Television Advertisements: a Comparative Analysis in Australia and Bangladesh." Flinders University. Women's Studies, 2007. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20080114.100907.

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This thesis considers womens representation in television commercials in Australia and Bangladesh. It is an empirical study. A total of 780 advertisements were recorded from various television channels of Australia and Bangladesh. Among them 280 and 500 advertisements were taken from Bangladeshi and Australian television channels respectively. This thesis is about womens representation in television commercials in Australia and Bangladesh. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the thesis examines how femininities are stereo

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E, Qinyu. "Creating Demand for Abortion Service: A Content Analysis of Chinese Television Abortion Advertisements." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437658749.

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Garbutt, Tara L. "Found Missing: Fugitive Slaves, Jailer ads, and Surveillance in Antebellum New Orleans." ScholarWorks@UNO, 2017. https://scholarworks.uno.edu/td/2405.

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This paper explores fugitive slave advertisements from the pages of the New Orleans Argus in 1828. As the main repository for runaway slave advertisements in New Orleans at the time, the Argus played a critical role in policing and surveillance of the city’s enslaved population just as New Orleans was becoming the largest slave market in the South. Using the Argus as well as historians’ accounts of the city, this thesis argues that as the market in enslaved people grew, slave owners depended upon local jailers in tandem with papers like the Argus, to police the enslaved population. The large v

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Cheng, Ejoy, and 陳宜足. "The Study of the Advertisement''s Communication Effect of the Products in the FCB Division upon the "Three-dimensional Ads." , Colorless Ads." and "General Ads., through a Sentitive Ads. Strategy." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/71184955119520049954.

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碩士<br>國立交通大學<br>應用藝術研究所<br>84<br>Most well-known outstanding advertisements (ads. for short) communicate their intention on the basis of visual art. It the recent year, however, the ads. researches emphases too much on their logical ization, which focuses on the information process but ignores the nature of "visualization". Therefore, a deep gap was generated between the theoretical experiment and practical implement in ads. 　　This research, based on the theory of visual communication design and took examples of the magazine media, was done through a sensitive ads. strategy to discuss the adve

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11

陳添福. "The Effects of Banner Ads on Female Consumers’Attitude Toward Advertisement and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/67201978229980000869.

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碩士<br>國立臺灣師範大學<br>圖文傳播學系在職進修碩士班<br>101<br>This research is to identify the effects of Banner Ads on female consumers’ attitude toward advertisement and purchase intention while analyzing the difference caused by different variations of consumer background. Through the method of online questionnaire, 350 valid questionnaires have been collected from participants who are female bank tellers. The analysis was conducted by Descriptive Statistical Analysis, Difference between two dependent means (matched pairs) and One-way ANOVA. Based on research results, suggestions have been made to Advertising

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Chuang, Shu-Chi, and 莊書齊. "The Effect of Temporal Distance, Brand Concept and Advertisement Message on Teaser Ads." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28815600796915529165.

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碩士<br>國立臺灣大學<br>商學研究所<br>100<br>Teaser advertising has been overwhelming popular recently, and it has become a favorite choice for advertising agent as well. “Teaser” means to tease the audiences in order to evoke their interest, curiosity, and possibly, cultivate their anticipation about what’s going to happen next, no matter what it might be. Therefore, as a “teaser ads”, we expected that its launch time will be earlier than the main events, and what it can say is actually quite limited, in which might only contain brand name, simple slogan and the exact date the main events will take place

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13

Trivedi, Rohitkumar, and T. Teichert. "Consumer Reactions to Animal And Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey." 2019. http://hdl.handle.net/10454/17064.

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Yes<br>For decades, animals have been widely used in advertisements, and yet little is known about the effects on consumer reactions along the entire purchase decision process. This study disentangles the effects of using animal stimuli in isolation or jointly with a human model in print advertisements. Empirical evidence is derived from 126,220 consumer evaluations of 302 actual print advertisements across 18 product categories. Animals do not only support a positive attitude change, they also influence how products integrate into consumers´ relevant set and the purchase intention by itself.

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Mojica, Ruiz Israel Jesus. "Large-Scale Empirical Studies of Mobile Apps." Thesis, 2013. http://hdl.handle.net/1974/8146.

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Mobile apps (or apps) are software applications developed to run on mobile devices such as smartphones and tablets, among other devices. The number of apps has grown tremendously since Apple opened the first app store in 2008. For example, in March of 2009 the Google Play app store (formerly known as Android Market) had only 2,300 apps, and by mid of 2013 there were more than 800,000 apps. Given the accelerated rate of growth in the number of apps, new software engineering challenges have emerged in order to help ease the software development practices of app developers. In this thesis we exam

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Peng, Cheng-Che, and 彭振哲. "Headline Arrangement, Image Dimensions, Body Copy Information Quantity and Discussion of the Advertisement Manner Influence-For example: Cell phone print ads." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/15631075392752784435.

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碩士<br>輔仁大學<br>心理學系<br>96<br>The purpose of this thesis is to discuss print ads, the method of headline arrangement, product image dimensions and body copy information quantity constitute the three essential elements of print ads to advertisement manner influence. The research uses the experimental design law which manipulates three variable forms: The headline arrangement (horizontal headline, vertical headline), the product image dimensions (large area, small area), advertisement body copy quantity (multiple quantities, single quantity), through page layout design, the questionnaire tests eig

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16

Mkhumbi, John Elinami. "Do animated TV ads matter? : Exploring Perceptions about Vodacom and Tigo TV ads among University Students in Tanzania." Thesis, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-15467.

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The focus of the study is to understand the efficiency of Vodacom and Tigo Television animation advertisements from the perspective of university students with and without education in media analysis in Tanzania. Vodacom and Tigo television animation advertisements have been introduced in Tanzania; however, there is little research about the effectiveness of the advertisements for market purposes of the commodities. The overall aim of the study is to investigate university students’ media literacy, their interpretations, and alternative perceptions about Vodacom and Tigo television animation

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17

Albasir, Abdurhman. "An Evaluation of Smartphone Resources Used by Web Advertisements." Thesis, 2013. http://hdl.handle.net/10012/8095.

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With the rapid advancement of mobile devices, people have become more attached to them than ever. This rapid growth combined with millions of applications (apps) make smartphones a favourite means of communication among users. In general, the available contents on smartphones, apps and the web, come into two versions: (i) free contents that are monetized via advertisements (ads), and (ii) paid ones that are monetized by user subscription fees. However, the resources (energy, bandwidth, processing power) on-board are limited, and the existence of ads in either websites or free apps can adversel

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18

Nielsen, Mille. "The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads." Master's thesis, 2015. http://hdl.handle.net/10071/11129.

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JEL classification system M31 – Marketing M37 – Advertising<br>Humour is a growing trend in today’s marketing sphere. Despite the increasing number of managers approaching it, aspects influencing its effectiveness still remains unclear. The aim of this dissertation is thus to illuminate the influence of product type, humour type, brand attitude, and gender on humour effectiveness for the Danish population. This dissertation met the research aim through an extensive study of relevant literature and empirical research. The latter was carried out through a mixture of quantitative and qualitativ

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19

Nelson, Erin Renee Hoelscher Deanna M. Xiong Momiao. "Food advertisements during children's television programming in 2007 : comparison with ads in 1994 and the 2005 dietary recommendations." 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1450339.

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Thesis (M.P.H.)--University of Texas Health Science Center at Houston, School of Public Health, 2008.<br>Source: Masters Abstracts International, Volume: 46-05, page: 2658. Adviser: Deanna M. Hoelscher. Includes bibliographical references.

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20

CHIANG, CHIN-YI, and 江靜儀. "An Exploration for Utilitarian Products' Advertisements with Emotional Appeals-Using the Banner Ads on YAHOO!TAIWAN and YAHOO!JAPAN as Examples." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/kpqxjg.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>105<br>Per the existing literature (Geuens, Pelsmacker, & Faseur, 2011), utilitarian goods are more suitable for rational appeals. But consumers are not just need the goods' function or services now. They pay more attention to the moving, want to show their personal characteristics, advocate and highlight the value of self-expression via shopping. Therefore, the modern marketing strategy is more and more attention to emotional marketing. We also can find many of the functional products star to use the emotional appeal in the advertisement. Now, computer, communicatio

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Deshpande, Aparna D. "Risk communication in prescription drug advertisements an investigation of consumers' information processing from the "brief summary" in print direct-to-consumer ads /." 2004. http://purl.galileo.usg.edu/uga%5Fetd/deshpande%5Faparna%5Fd%5F200408%5Fphd.

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22

Huang, Yin Che, and 黃胤哲. "A Tentative Study on the Narrative Effects of Advertisements - Taking the Second and Third Series Ads of IKEA Dating as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7wbaks.

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碩士<br>淡江大學<br>大眾傳播學系碩士班<br>106<br>In 2016, IKEA took a series of narrative advertisements with different relations on Youtube and TV commercials as "Dating Two or Three Things." Listening to people with young men and women, tell them that this is a field suitable for creating different visions for men and women. This study uses textual analysis and in-depth interviews with "ambiguous articles", "quarrels" and "old lovers articles" as the research sample. All three of these narrative techniques describe what happens when people in different emotional relationships and states read IKEA or buy IK

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23

Hsiao, Ju-Shun, and 蕭智升. "The Purchase Intention Influenced by the Motivation of Purchase, Self-efficiency, Attitude for Commercial Advertisements and Brand Image- In Case on Whiskey Ads." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/shuhj3.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>104<br>This study was aimed to explore the consumer when reading listening whiskey ad, purchase motivation, self-efficacy, attitude toward advertising, and brand attitude how to influence on purchase intention. Therefore, after review a literature related facts, this study established architecture and assumptions, then use SPSS 20.0 statistical analysis as a tool to descriptive statistics, factor analysis, multiple regression analysis and hierarchical regression analysis,to explore the relationship between the facts, and as a result of the subsequent conclusions and r

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Pinote, Ana de Noronha. "The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness." Master's thesis, 2019. http://hdl.handle.net/10071/18990.

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Nostalgia is an increasing trend in today’s marketing sphere. In an era of impersonal digital media, building relationships and connections through nostalgia is a simple way for companies to leverage the optimistic feelings of remembering and reliving past experiences and memories. Associating brand message with positive references from the 90s, 80s or 70s, humanizes brands, bringing past and present together. Despite the growing tendency of nostalgia being seen as a marketing solution, the actual impacts of nostalgia in the marketing field have yet to be explored. Therefore, the aim of this d

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