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Relevant bibliographies by topics / ADVERTISEMENT CONTROVERSIA

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Journal articles

Academic literature on the topic 'ADVERTISEMENT CONTROVERSIA'

Author: Grafiati

Published: 11 September 2023

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Journal articles on the topic "ADVERTISEMENT CONTROVERSIA"

1

Farah, Maya F., and Lamis El Samad. "Controversial product advertisements in Lebanon." Journal of Islamic Marketing 6, no. 1 (2015): 22–43. http://dx.doi.org/10.1108/jima-02-2014-0013.

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Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive representative sample of respondents from the two main Muslim sects in the country, namely, Sunni and Shiite Muslims. Findings – The results indicated significant differences in perceptions between Sunni and Shiite Muslims with regards to the offensiveness of the advertising of controversial products. Briefly, Sunni Muslims found the ad

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2

Devi Krisnan, Uma, and Ernest Cyril de Run. "Malaysian Malay’s Perspective on Printed Sexy Advertisement." International Journal of Business and Management 11, no. 8 (2016): 145. http://dx.doi.org/10.5539/ijbm.v11n8p145.

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This paper sets out to extend current knowledge on reaction towards different levels of sexiness in printed advertisement by Malaysian Malays. This research test these affected based on male models in the communication and advertising literature on Malay in Malaysia utilizing questionnaire based on a set of different levels of sexiness in advertisement. The advertisement used was for non-controversial product (perfume) but some of the advertisement was contentious. Researcher used three levels of advertisements; a fully clothed male model, a revealing attire male model, and a partially sexy ma

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Wilkinson, J. B., Douglas R. Hausknecht, and George E. Prough. "Reader Categorization of a Controversial Communication: Advertisement versus Editorial." Journal of Public Policy & Marketing 14, no. 2 (1995): 245–54. http://dx.doi.org/10.1177/074391569501400206.

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Using a disguised, structured technique, the authors collected consumer judgments regarding an editorial advertisement entitled “Of cigarettes and science” sponsored by R. J. Reynolds Tobacco Company. Respondents were shown an actual newspaper section that contained different types of editorials and advertisements, including the “Of cigarettes and science” item. After the respondents indirectly classified each item as either an editorial or advertisement, they were asked to list at least two characteristics about the appearance or wording of the “Of cigarettes and science” item that caused the

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4

Lee, Chulwoo. "Cognitive Linguistic Representation in the Public Service Advertisements: Focused on the Public Service Advertisement ‘Child Safety-Driver is the Guardian’." Korean Society of Culture and Convergence 44, no. 6 (2022): 45–61. http://dx.doi.org/10.33645/cnc.2022.6.44.6.45.

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This study is the result of analyzing how the advertising language are transmitted through metaphors, metonyms, and the blended space. The public service advertisement ‘Children’s Safety- Drivers and Guardians’ is related to the Min-sik Law, focusing on prevention of traffic accidents and safety awareness education for children. This advertisement emphasizes the safety awareness of drivers in the Children Protection Zones with the concept of ‘drivers are guardians’ and also emphasizes the reinforcement of safety education for children. In the process of conceptualizing all drivers on the road

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5

Randhawa, Gurpreet Kaur, Navyug Raj Singh, Jaswant Rai, Gobindnoor Kaur, and Resham Kashyap. "A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements." Advances in Medicine 2015 (2015): 1–7. http://dx.doi.org/10.1155/2015/469147.

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Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various marketing claims with references in support to increase its credibility and authenticity.Material and Methods. An observational study was carried out on fifty printed drug advertisement brochures which were collected from different OPDs of Guru Nanak Dev Hospital attached to Government Medical Colleg

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6

Kjærbeck, Susanne, and Niels Møller Nielsen. "Communicative problems in Boeing’s advertisement campaign for the combat aircraft Super Hornet." Pragmatics and Society 11, no. 3 (2020): 391–414. http://dx.doi.org/10.1075/ps.17020.kja.

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Abstract This article focuses on an advertisement campaign run in Danish national newspapers promoting Boeing’s combat aircraft F 18 Super Hornet. The campaign received extensive media attention due to its scale and unconventional methods. On the basis of pragmatic text analysis we describe three features in the advertisements: Genre problems, a controversial depiction of sender and recipient, and problems relating to argumentation. We conclude that (1) the analyzed text is predominantly commercial in intent, although framed as information by a sender position that is partly ambiguous in terms

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7

Singh, Parvinder Pal, and Harpreet Singh Chahal. "Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions." Management and Labour Studies 45, no. 1 (2019): 118–41. http://dx.doi.org/10.1177/0258042x19890242.

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Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such advertisements may cause offense to a certain consumer group(s), but advertisers still don’t refrain from using such advertisements to market their or their clients’ product offerings in different segments namely products/services/ideas. Although the m

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8

Madni, Abdul Rehman, Ali Hassan, and Arshad Ali. "Attitude of Pakistani Muslims toward Banned Controversial Advertisements." Global Regional Review V, no. III (2020): 136–43. http://dx.doi.org/10.31703/grr.2020(v-iii).15.

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Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data were collected from the 525 Pakistanis using a cross-sectional study design. The study adopted conve

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9

Rafi, Muhammad Abyan, and Elda Franzia Jasjfi. "RACISM ISSUES IN NIKE BRAND ADVERTISEMENT." Journal of Visual Communication Design 5, no. 1 (2021): 15–36. http://dx.doi.org/10.37715/vcd.v5i1.2287.

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ABSTRACT  Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacr

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10

Huhmann, Bruce A., and Beth Mott‐Stenerson. "Controversial advertisement executions and involvement on elaborative processing and comprehension." Journal of Marketing Communications 14, no. 4 (2008): 293–313. http://dx.doi.org/10.1080/13527260802141413.

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