Academic literature on the topic 'Advertisement, slogan, language of advertising'
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Journal articles on the topic "Advertisement, slogan, language of advertising"
Atmaja, Karta. "Internet Analysis of Figurative Language in Automotive Advertisement Slogans." Journal of Pragmatics Research 4, no. 1 (February 1, 2022): 18–28. http://dx.doi.org/10.18326/jopr.v4i1.18-28.
Full textRaedts, Mariet, and Natalie Dupré. "De doeltreffendheid van een Italiaanse versus Nederlandse slagzin in een Italiaanse wijnreclame." Dutch Journal of Applied Linguistics 4, no. 1 (August 17, 2015): 39–57. http://dx.doi.org/10.1075/dujal.4.1.04rae.
Full textHornikx, Jos, Marianne Starren, and Bart van Heur. "Frans In Nederlandse Advertenties." Toegepaste Taalwetenschap in Artikelen 71 (January 1, 2004): 61–68. http://dx.doi.org/10.1075/ttwia.71.06hor.
Full textYu, Ping, and Xin Li. "Automobile Advertising Translation from the Perspective of Newmark’s Theory." Theory and Practice in Language Studies 9, no. 12 (December 1, 2019): 1535. http://dx.doi.org/10.17507/tpls.0912.09.
Full textDrišļuks, Uldis, Ārija Kolosova, and Inta Kulberga. "Ieskats drukātās reklāmas vēsturē 20. gadsimta 30. gados: daži Liepājas piemēri." Scriptus Manet: humanitāro un mākslas zinātņu žurnāls = Scriptus Manet: Journal of Humanities and Arts, no. 10/11 (September 2, 2020): 29–43. http://dx.doi.org/10.37384/sm.2020.10.11.029.
Full textArifatin, Fais Wahidatul. "METAPHORS IN COFFEE ADVERTISING SLOGANS." Jurnal Ilmiah Bina Bahasa 12, no. 2 (December 31, 2019): 1–10. http://dx.doi.org/10.33557/binabahasa.v12i02.597.
Full textJuodytė, Aurelija. "Persuasive Visual: Body Language and Semantic Relationship Patterns in Press Commercials." Žurnalistikos Tyrimai 4 (January 1, 2011): 46–87. http://dx.doi.org/10.15388/zt/jr.2011.4.1789.
Full textKm, Tri Sutrisna Agustia, and Hesteria Friska Armynia Subratha. "SOCIAL SEMIOTIC IN COVID-19 PUBLIC SERVICES ADVERTISEMENT." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 2 (July 6, 2021): 43–49. http://dx.doi.org/10.22225/kulturistik.5.2.3395.
Full textAnikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.
Full textStetyukha, N. V. "Advertisement. Specific character of translation." Scientific bulletin of the Southern Institute of Management, no. 2 (August 2, 2018): 92–97. http://dx.doi.org/10.31775/2305-3100-2018-2-92-97.
Full textDissertations / Theses on the topic "Advertisement, slogan, language of advertising"
Mak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.
Full textSloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.
Full textHodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.
Full textGustafsson, Maja. "Metadiscourse in advertising : Persuasion in online advertisements of makeup brands." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71585.
Full textBellinson, Robin L. "Theory in Culture: Toward a Psychoanalytic Criticism of Advertising." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-04042006-125208/.
Full textTitle from title screen. Calvin Thomas, committee chair; Nancy Chase, Christopher Kocela, committee members. Electronic text (122 p. : ill., photos) : digital, PDF file. Description based on contents viewed May 8, 2007. Includes bibliographical references (p. 112-118).
Lee, Chang-Hoon. "Le slogan publicitaire, dynamique linguistique et vitalité sociale : la construction d'une esthétique sociale à travers la communication publicitaire." Phd thesis, Université Paul Valéry - Montpellier III, 2014. http://tel.archives-ouvertes.fr/tel-00985351.
Full textMånsson, Emma. "The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38396.
Full textCHABR, Ondřej. "Jazykové prostředky k upoutání pozornosti v současné reklamě." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394515.
Full textVrábľová, Denisa. "Jazyk a styl reklamy (srovnání reklamy 80. let 20. století a současné reklamy v tištěných denících)." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321492.
Full textTorto, Richard Torgbor. "An analysis of persuasive elements in the English of advertisements in newspapers in Ghana." Thesis, 2019. http://hdl.handle.net/10500/25879.
Full textAdvertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Advertising in modern time comprises varied component parts (visual imagery, graphic and color designs, print and auditory techniques.); however, language plays an indispensable role in the transmission of the message. Language has an immense influence on human beings and the way they behave. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. Copywriters, like poets, choose their words carefully in order to achieve a particular rhetorical effect. They use language in such a way that they attract attention, arouse interest or desire and create need. Language forms an integral part of advertisements. The current study focused on persuasive elements in the English employed in advertisements in newspapers in Ghana. The study investigated the extent to which Aristotle’s three artistic proofs (logos, pathos and ethos), figures of speech and grammatical elements in the English of advertisements in the Ghanaian newspapers were employed by copywriters for persuasive effect. The current study was underpinned by three theories, namely, Aristotle’s Rhetorical Theory, Conventional Figurative Language Theory and the Standard Theory of Generative Grammar. These theories lent support to the three thematic trends of the study. The qualitative research design was employed given the interpretive nature of the analysis of the corpus. The current study did not involve human subjects as data sources because the corpus was from written documents. The purposive sampling method was employed owing to the subjective nature of the process of data collection. The qualitative content analysis approach was adopted as the analytical framework for the study. This made it possible for the coding of categories of the textual data based on the themes, patterns and trends that emerged. The findings of the research revealed that copywriters in the Ghanaian newspapers employed Aristotle’s three artistic proofs, figures of speech and grammatical elements in the English of advertisements for persuasive effect.
Linguistics and Modern Languages
D. Phil. (Language, Linguistics and Literature)
Books on the topic "Advertisement, slogan, language of advertising"
Nevert, Michèle. La langue qu'on affiche: Le jeu verbal dans le slogan publicitaire au Québec. Montréal: VLB, 1992.
Find full textBook chapters on the topic "Advertisement, slogan, language of advertising"
Deng, Xinyi, Mengjun Li, and Ayoung Suh. "Recommendation or Advertisement? The Influence of Advertising-Disclosure Language with Pictorial Types on Influencer Credibility and Consumers’ Brand Attitudes." In Lecture Notes in Computer Science, 234–48. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-60152-2_19.
Full textAlcántara-Pilar, Juan Miguel, Ivan Manuel Sánchez-Duarte, Mª Eugenia Rodríguez-López, and Álvaro J. Rojas-Lamorena. "The Effect of Sociolinguism on Advertising Slogans." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 126–43. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch007.
Full textKırteke, Simge. "Orientalist Approaches in Advertising." In Advances in Media, Entertainment, and the Arts, 974–90. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7180-4.ch055.
Full textForceville, Charles. "Case Studies–Advertising." In Visual and Multimodal Communication, 149–66. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190845230.003.0008.
Full textDal Canbazoğlu, Anıl. "Gender and Patriarchy in Turkish Advertising." In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, 138–57. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6605-3.ch008.
Full textKučera, Dušan. "Conflicts Between Words, Images and Reality in Contemporary Advertising." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 106–25. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch006.
Full textConference papers on the topic "Advertisement, slogan, language of advertising"
Iwama, Kango, and Yoshinobu Kano. "Japanese Advertising Slogan Generator using Case Frame and Word Vector." In Proceedings of the 11th International Conference on Natural Language Generation. Stroudsburg, PA, USA: Association for Computational Linguistics, 2018. http://dx.doi.org/10.18653/v1/w18-6526.
Full textKurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.
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