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Relevant bibliographies by topics / Advertisement strategy

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Academic literature on the topic 'Advertisement strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 June 2025

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Journal articles on the topic "Advertisement strategy"

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Adetunji, Raji Ridwan, Dr Shahrina Md Nordin, and Shuhaida Md Noor. "Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse." Indian Journal of Applied Research 3, no. 10 (2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/65.

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javaid, Sahar. "STUDY OF BILINGUAL ADVERTISEMENT STRATEGY IN LOCAL MARKING SCHEME." Advanced Humanities and Social Sciences 6, no. 2021 (2021): 1–10. http://dx.doi.org/10.21065/25205986.6.1.

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The present study “Study of bilingual advertisement strategy in local marking scheme” tends to explore the role of English in Pakistani Bilingual advertisements. Different persuasive techniques are used to attract both global and native consumers. Among other techniques, the technique of bilingualism has prominent position. In Pakistani media context national language Urdu is mixed with English to grab the attention of customers

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Natashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.

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Research aimed to understand the message sent by the sender by analyzing critically the substence used and built the situation inside Japanese parody advertisement titled Fanta Gakuen Sensei Series. This research used qualitative descriptive method and provided two parody advertisement videos as data. The data were described and analyzed with Guy Cook’s Advertising Discourse Theory to reveal the substance used and built the context and situation inside the advertisements and Foucault’s Power and Discipline Theory to understand the message trying to be conveyed by looking into relationship between teachers and students in Japan. Result of the analysis shows that to avoid monotonous advertisements, Fanta uses advertisements parodying a popular drama during that era and adding humor into them, so the receiver will remind it for a long time. This is not just persuasive, but the advertisement’s strategy in those advertisements is also informative and inviting the target group to think critically. Through social context, these advertisements are intended to remind children to be disciplined regarding their daily behaviors and to obey and respect their teachers all the time. The producer also intends to remind that during hardships or strange situation, children should not take them seriously and be happy with Fanta.

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Olejniczak-Serowiec, Anna, Norbert Maliszewski, and Justyna Harasimczuk. "Brief-ANT as a tool for measuring the influence of roadside advertisements content on the drivers’ attentional processes." MATEC Web of Conferences 231 (2018): 04009. http://dx.doi.org/10.1051/matecconf/201823104009.

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The question of roadside advertisement’s influence on road safety is complex and multi-faceted. The list of advertisements characteristics which may play significant role for road safety includes: the size, colours, shape, luminance, contrast, localization, and many more. One of the aspects is advertisement’s content. Advertising industry uses emotional and cognitive mechanisms which are likely to engage the addressees’ attention and therefore make the brand/product more salient for their minds. As far as such a strategy might be effective for advertisers, it may be dangerous for road safety, when used in roadside advertisement. Cognitive, especially attentional, resources play key role in vehicle driving, which requires constant maintenance of situational awareness. Attention distraction, both visual and cognitive, is a proven safety-decreasing factor in vehicle driving. A method for measuring the influence of different advertisement content on attentional resources management - a short, version of the ANT, Brief-ANT, was developed. The results of a nationwide study conducted, revealed that reaction time in Brief-ANT differed significantly depending on the type of content used as the fixation cue, which leads us to a conclusion that Brief-ANT might be a good measure of the content’s influence on attentional resources management.

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Astriningsih, Nurhapsari, Widiarto Adhi Setiawan, and Barli Bram. "WRITTEN SPEECH ACTS FOUND IN ADVERTISEMENTS ON INDONESIAN ONLINE NEWS WEBSITES." ELT Worldwide: Journal of English Language Teaching 7, no. 1 (2020): 54. http://dx.doi.org/10.26858/eltww.v7i1.9545.

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This study attempts to help senior high school English teachers in developing their teaching material about advertisement, which is included in the state mandated curriculum. Having analyzed 20 advertisements, we found two types of speech acts, namely representatives and directives. The representative acts used were 59% and directive acts were 41% of the data. The advertisement strategy in Indonesia utilized representative acts, which intended to highlight the good quality of the products or services, whereas, the use of directive acts was situational since it is usually preceded by the appearance of representative acts. Since both speech acts frequently appeared in the advertisements on Indonesian online news websites, we recommend that teachers should provide exposures toward the linguistic features, which support students’ ability to produce advertisement texts containing representative and directive acts.

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GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, the agency changed the actor and some storyline attributes with those similar to the original ones. They used one global advertisement for many countries, but they deliberately changed it for the Chinese market. This study uses Roland Barthes’ semiotic to analyze the connotation level between the Pepsi global advertisement and the Chinese advertisement that have similar visuals and plot lines in the denotation level. This study aims to determine the elements that can change the message and ideology in the advertisement. The final results show significant differences among the advertisements that represent each unique cultural development. Keywords: adapted advertising; Chinese advertising; global advertising; individualism-collectivism; semiotic analysis

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Rosario, Carrie, and Keia E. Harris. "Tobacco Advertisements: What Messages Are They Sending in African American Communities?" Health Promotion Practice 21, no. 1_suppl (2020): 54S—60S. http://dx.doi.org/10.1177/1524839919882390.

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Racial disparities in tobacco-related death and disease persist. Despite evidence of disparities in exposure to tobacco retailers and point-of-sale advertising, little is known about the extent to which tobacco advertisements within African American communities use three prominent messaging strategies: reassure use is safe despite health risks, redirect attention from health risks to other product features, or incite bravery to use despite health risks. Using a multistage design, we examined tobacco advertisements at 24 retail stores listed on Countertools.org StoreMapper within 15 census tracts where roughly 74% of the population was African American. After confirming interrater reliability, trained data collectors assessed messaging strategy (reassurance, misdirection of attention, or inducement to bravery) usage in ads (n = 165) for various brands (e.g., Newport, Swisher Sweets, Blu) and whether strategies varied by product type (e.g., cigarettes, nonlarge cigar, e-cigarettes). Chi-square analysis of 165 advertisements revealed that the misdirection of attention strategy was used more often than reassurance or inducement to bravery. Tobacco advertisement messaging strategies also varied by product type, with misdirection of attention used more frequently in cigarette and nonlarge cigar advertisements and reassurance used more frequently in e-cigarette advertisements. Cigarette and nonlarge cigar advertisement messages prey on African American communities by redirecting their focus from consequences toward favorable product attributes. Additionally, reassurance messaging may misconstrue risks associated with e-cigarettes; therefore, we should vigilantly monitor e-cigarette trends among this population. Countering misleading messages and advocating policies regarding advertisement content and density within African American communities could help reduce health disparities.

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Lu, Yanfei, Zihan Zhao, Bowu Zhang, and Qinghe Gao. "An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles." International Journal of Distributed Sensor Networks 15, no. 11 (2019): 155014771988810. http://dx.doi.org/10.1177/1550147719888106.

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The recent advances in computation and communication technologies have led to the emergence of Internet-of-Vehicles where vehicles are connected to each other through sensors so that they can exchange information to improve driving safety, efficiency, and comfort. Internet-of-Vehicle has attracted attention from both academia and industry, as it promises huge commercial and research value. This article studies an advertisement dissemination problem in Internet-of-Vehicle with an aim to maximize the profit (number of vehicles to receive advertisements) given a limited budget. In this problem, advertisements will be first sent to a selected set of seed vehicles, then forwarded to neighboring vehicles. To find the influential set of vehicles, we examine the probability of interaction between vehicles by exploiting their mobility. In particular, we present the computation of node marginal gain in four cases by examining vehicle connectivity and topology. Simulation results demonstrate that the proposed algorithm outperforms existing methods for influence maximization by running time and deliver ratio under different traffic scenarios.

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Yoga Pratama, Agus Darma, and Ni Komang Purwaningsih. "ANALISIS STRUKTUR IKLAN WARUNG BU KRIS." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (2021): 51–59. http://dx.doi.org/10.22225/kulturistik.5.1.2739.

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This research investigated advertising structure, strategy, and also the impact of advertising promotion on purchasing decisions of Warung Bu Kris’s food. The data in this study were collected through the observation method, namely by observing the use of words, phrases, sentences, icons, and images in food product advertisements and grouping them. The researcher used screenshots as a documentation technique in collecting the data and then categorizing them into groups. The data was analyzed based on the problems raised. The intralingual method used in this research. The finding showed that the structure in the food advertisement of Warung Bu Kris was headline-illustrations-body copy-signature line-standing details and headline-body copy-standing line. The advertising structure reflected the marketing strategy used by Warung Bu Kris’ owner, including establishing credentials, pressure tactics, and also offering incentives. The advertisements on Instagram influenced customer demand for food in terms of attitude towards the ad and click through rates. Keywords: advertisement; food; promotion; structure

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Palikhe, Amin. "Impact of Humor Advertising on Brand Purchase Strategy." Journal of Nepalese Business Studies 12, no. 1 (2019): 60–70. http://dx.doi.org/10.3126/jnbs.v12i1.28183.

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 The humor advertisement is important for every types of marketer. The main aim of the study is to analyze the impact of humor advertisement on the brand purchasing strategy of consumers. This study used descriptive research design by testing the hypothesis with dependent and independent variables. The questionnaire based survey has been undertaken upon the sample of 136 respondents. Furthermore, data analysis has been carried forward with the help of SPSS through regression and correlation. The results reveal that there is no significant relationship exists between the independent variable (humor advertisement) and the dependent variables (brand attitude, brand memories, purchase intention). There is low correlation between humor advertisement and brand attitude that shows p<0.1. Industries have been spending huge amount of money on humor advertisement but the study has also revealed that there is no significant changes in brand purchase strategy of consumer by appealing humor advertising. Test results of correlation and regression shows that humor advertisement can’t make brand purchase strategy. Therefore study of consumer behavior is important to create brand purchase strategy and spending nature of consumer towards advertised products.

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Dissertations / Theses on the topic "Advertisement strategy"

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Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrinti reklamos elementų įtaką vartotojų elgsenai; • Parengti reklamos elementų įtakos vartotojų elgsenai tyrimo metodiką; • Remiantis apibendrintomis metodologinėmis nuostatomis, atlikti reklamos elementų įtakos vartotojų elgsenai empirinį tyrimą ir pateikti rekomendacijas. Tyrimo metodika. Rašant magistro darbą naudotasi mokslinės literatūros šaltinių, periodikos, virtualių duomenų bazių sisteminės ir palyginamosios analizės metodais. Atliekant empirinį tyrimą naudoti kokybinio ir kiekybinio tyrimo metodai. Kokybiniuose tyrimuose naudojamas giluminis interviu, kiekybiniuose tyrimuose naudojama anketinė apklausa, tiesinė ir kryžminė empirinio tyrimo rezultatų analizė.<br>Final work of University Post – graduate Studies, 67 pages, 11 tables, 19 figures, 108 references, 3 appendixes in lithuanian language. KEY WORDS: advertisement, promotional message, advertisement campaign, advertisement aim, advertisement strategy, consumer behavior, consumer, effectiveness of advertisement. The object of research – advertising elements. The subject of research – the influence of advertising text, colour, sound and image on behavior of consumers. Research aim – to analyses and to generalisable the influence of advertising elements on behaviors of consumers in theoretically level and to justify empirically in youth Lithuanian studying example. Tasks: • To reveal the advertisement conception; • In the abstract to analyses and to reason the advertisements and behaviors of consumers links; • To explore and to generalize the influence of advertising elements on behaviors of consumers; • To prepare methodology of the influence of advertising elements on behaviors of consumers; • On the strength of broad-brush methodological attitudes, to do the influence of advertising elements on behaviors of consumers empirical analysis and to do the recommendations; Methods of research – comparative, analysis and synthesis, generalization, survey, graphics methods. The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumers behavior and explore Persil washing-powder of advertising elements (text, colour... [to full text]

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Stankevičiūtė, Giedrė. "Mėsos ir pieno produktų reklamos įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_161731-20762.

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The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumer behavior and presentation of milk and meat products advertisement improvements.

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Bissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.

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Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnovations and revitalization of existing products.Method: In order to identify promising advertisement strategies, four potential successfactors has been stated, based on existing marketing communication models: media usage,message credibility, message appeal and scheduling pattern. Related to them, a survey wasconducted which asked the respondents to choose the applied alternatives within the fourdecision areas and indicate to which extent the set success goals were achieved. The surveycould give hints, which strategy alternatives are associated with the achievement of thecampaigns goals by using the correlation analysis. Furthermore, the frequency distributionwas used to identify handling patterns in practice.Results: The results of the survey, which was executed as self-completing questionnaire,revealed that two of the assumed success factors, namely media strategy and credibilitysource, indeed show a correlation to the perceived achievement of success goals. For thethird aspect, the decision about the message appeal, a clear usage pattern could beidentified in the non-durable goods industry. Finally, the two advertisement schedulingpatterns showed no correlation to the perceived success and there was also no preferredalternative identifiable in the durable and non-durable goods industry.Implications: Based on the study results it is to summarize that the usage of TV and onlineadvertisement, as well as POS material appears particularly appropriate for the durablegoods industry, whereas the application of Magazine advertisement showed a positiverelation to the perceived success of relaunch campaigns for non-durable goods. Regardingthe creation of awareness and trustworthiness, the link to the brand and or manufacturername seems more promising than the one to the previous product version, particularly forthe durable goods industry. Finally, the application of an emotional argumentation wasused by 80% of the non-durable goods firms, whereas the relaunch of durable goods wasequally communicated with emotional and informational messages.

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Pazdera, Tomáš. "Návrh marketingové komunikace pro akciovou společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221576.

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Master´s thesis proposes a marketing communication for 1. FC Brno joint-stock company. Studied company´s business activities are focused on specific segment of market with substantial use of marketig tools. Prezentation itself is based on some important analysis.

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Bůbalová, Tereza. "Marketingová online komunikace vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206793.

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The aim of this thesis is to analyze the current state of online marketing communication of LIP distribution, Ltd. and further recommendations for its improvement. The work is divided into theoretical and practical part. The theoretical part deals with a detailed overview of the possibilities that internet marketing offers - the most frequently used tools and their importance for the company. The practical part is devoted to analysis of the current state of internet marketing of the LIP distribution, Ltd. Much attention in the practical part is paid to an interview with the owner of the company, which makes the proposal to improve online marketing communications for this company viable.

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Kulhánek, Jan. "Návrh marketingové strategie v elektronickém obchodě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222668.

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Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.

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Vajdík, Marek. "Marketingová strategie firmy Adonis." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81908.

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Final thesis analyzes the marketing strategy of the company Adonis operating for more then 20 years on the market with beauty products. The content of the first chapter presents basic information of activities regarding examined company. The second chapter is based on theoretical level looking into strategic management. Following chapter handles external situation analysis -- analysis of macro-environment (PEST) and microenvironment. The result of internal identification is shown in SWOT analysis, which brings up the strong and also weak parts of company and shows the possibilities and threats arising from the market. The most comprehensive chapter is analysis of each tool of marketing mix. Outlined trends show aspects that could significantly affect future decisions of cosmetic companies or even in present. The final chapter provides a partial improvement of individual instruments. The closure includes evaluation of existing strategy with specific improvements.

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Rychlovský, Tomáš. "Návrh na zlepšení marketingové strategie fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221402.

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The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.

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Hubrová, Kateřina. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221521.

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Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.

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Jucytė, Jolanta. "Marketingo strategija plėtojant lauko vaizdo reklamos verslą." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080625_093744-31815.

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Baigiamajame magistro darbe „Marketingo strategija plėtojant lauko vaizdo reklamos verslą“ išskiriama lauko vaizdo reklamos verslo problema, jos plėtojimo aktualijos. Nagrinėjama marketingo strategijos sąvoka. Išanalizavus ir susiteminus literatūrą marketingo strategijos planavimo, formulavimo ir įgyvendinimo klausimu, pateiktas teorinis marketingo strategijos modelis, tinkantis lauko vaizdo reklamos verslui. Išorinės reklamos rinkoje aplinka nuolat kinta, aštrėja įmonių konkurencinė kova, todėl darbe siekiama išanalizuoti lauko vaizdo reklamos verslo ypatumus, marketingo aplinką ir nustatyti palankias ir negatyvias rinkos tendencijas. Taip pat atliekama tipinės lauko vaizdo reklamos ��monės vidinės aplinkos analizė, įvertinamas marketingo komplekso efektyvumas ir nustatomos įmonės stipriosios ir silpnosios veiklos pusės. Remiantis išorine, įmonės aplinkos analizėmis ir atliktų tyrimų duomenimis, suformuluojama marketingo strategija, skirta lauko vaizdo reklamos verslui, kuri suteiktų pranašumų rinkoje. Darbo pabaigoje pateikiamos baigiamojo magistro darbo išvados. Darbo apimtis – 101 p. teksto be priedų, 33 iliustr., 15 lent., 86 bibliografiniai šaltiniai. Atskirai pridedami darbo priedai.<br>Master thesis “Marketing Strategy Developing Business of Outdoor Video Screens Advertisement” sets out to examine the specifics of market strategy planning, formulation ant implementation, to display opportunities of publicity. The author of thesis, according to analysis of theory, suggests the theoretical model of marketing strategy suitable for outdoor video advertisement. The rapidly changing environment in advertising business and growth of competition between enterprises in the outdoor advertisement sector is creating new requirements for companies. Therefore, the thesis seeks to assess outdoor video advertisement business market environment and determine its opportunities and threats. Also thesis examines business internal capabilities, assesses marketing mix and determines strengths and weaknesses. Then, using situation analysis results, a marketing strategy is being developed, which would improve the outdoor video advertisement business marketing performance. Marketing strategy is being presented by implementation model. Finally the conclusions are proposed. It is proposed marketing competitive strategy model for an outdoor video advertisement servise development. The volume of thesis is 101 p. of text without appendixes, 33 figures, 15 tables, 86 sources of literature. Appendixes are included separately.

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Books on the topic "Advertisement strategy"

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LUCKY, Lucky. Game of Sim: CLASSIFICATION EDIT Type Abstract Category Abstract Strategy Mechanisms Paper-And-Pencil Family Combinatorial Advertisement the Game of Sim Is a Paper and Pencil Game Played by Two Players. Independently Published, 2020.

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Gentry, Philip M. Singing Smoothly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190299590.003.0002.

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The early R&B vocal group the Orioles are often credited with launching the musical style later known as doo-wop, especially with their 1949 hit “It’s Too Soon to Know” and their last charting number, “Crying in the Chapel” (1953). Their smooth romantic ballads became some of the first crossover hits of the postwar era, and were an alternative to more aggressive masculinities emerging out of the jump blues. This chapter illustrates this choreography of gender through live stage shows, recordings, interviews, and period reviews in the African American press. The short-lived periodical Tan Confessions adds particular nuance, featuring interviews with stars like Sonny Til alongside housewares advertisements targeted at African American women. This masculinity should be understood as a strategy linked with Cold War discourses of consensus and consumption, and the anxieties over masculinity expressed in Franklin Frasier’s Black Bourgeoisie in the historical moment of postwar desegregation.

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Book chapters on the topic "Advertisement strategy"

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Skovron, Ezekiel B., and Kim-Phuong Vu. "Predicting Attitudes Towards Advertisement Strategy Based on Personality." In Advances in Industrial Design. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51194-4_114.

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Devinney, Timothy, and Grahame Dowling. "The University Strategy Narrative: Advertisement, Story or Blueprint?" In The Strategies of Australia’s Universities. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3397-6_2.

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Noh, Donggeon, and Heonshik Shin. "An Adaptive and Scalable Resource Advertisement and Discovery Strategy for Mobile Ad Hoc Networks." In Advances in Grid and Pervasive Computing. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11745693_24.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Audio Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-43.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Video Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-44.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Digital Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-45.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Print Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-42.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Radio Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-43.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Television Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-44.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Web and Mobile Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-45.

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Conference papers on the topic "Advertisement strategy"

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Chen, Xiao, Min Liu, Yaqin Zhou, Zhongcheng Li, Shuang Chen, and Xiangnan He. "Differential spread strategy: An incentive for advertisement dissemination." In 2015 20th IEEE Symposium on Computers and Communication (ISCC). IEEE, 2015. http://dx.doi.org/10.1109/iscc.2015.7884833.

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Yang, Mi. "Study on Communication Advantage and Creation Strategy of Suspense Advertisement." In 2016 International Conference on Contemporary Education, Social Sciences and Humanities. Atlantis Press, 2016. http://dx.doi.org/10.2991/iccessh-16.2016.79.

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Xu, Yang, Fei Teng, and Qianhui Liu. "Management information systems for advertisement based on online-to-offline strategy." In 2017 IEEE/ACIS 16th International Conference on Computer and Information Science (ICIS). IEEE, 2017. http://dx.doi.org/10.1109/icis.2017.7959993.

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Maehara, Takanori, Atsuhiro Narita, Jun Baba, and Takayuki Kawabata. "Optimal Bidding Strategy for Brand Advertising." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/59.

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Brand advertising is a type of advertising that aims at increasing the awareness of companies or products. This type of advertising is well studied in economic, marketing, and psychological literature; however, there are no studies in the area of computational advertising because the effect of such advertising is difficult to observe. In this study, we consider a real-time biding strategy for brand advertising. Here, our objective to maximizes the total number of users who remember the advertisement, averaged over the time. For this objective, we first introduce a new objective function that captures the cognitive psychological properties of memory retention, and can be optimized efficiently in the online setting (i.e., it is a monotone submodular function). Then, we propose an algorithm for the bid optimization problem with the proposed objective function under the second price mechanism by reducing the problem to the online knapsack constrained monotone submodular maximization problem. We evaluated the proposed objective function and the algorithm in a real-world data collected from our system and a questionnaire survey. We observed that our objective function is reasonable in real-world setting, and the proposed algorithm outperformed the baseline online algorithms.

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Pradipta, Sonny, Sri Krisna Endarnoto, James Purnama, Anto S. Nugroho, and Franciscus C. Pawitra. "Profiling-based mobile advertisement as a marketing strategy for GPS- based online traffic map." In 2011 International Conference on Electrical Engineering and Informatics (ICEEI). IEEE, 2011. http://dx.doi.org/10.1109/iceei.2011.6021778.

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Mansor, Nor Shahila. "Linguistic Variety in Local Commercial Discourse." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.16-6.

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This study aimed to reveal the linguistic variety incorporated into local commercial discourse in Malaysia. The focus of this study is to determined how the linguistic variety is used in local fashion articles as a marketing strategy to attract the target consumers. This was a qualitative descriptive study. A total of 60 titles of the commercial articles published in 3 famous local fashion magazines namely Remaja (Youth), Keluarga (Family) and Nona (Woman) were gathered to examine the use of the linguistic variety. The findings show a high usage of English in Malay advertisements, the use of syllabic shortening or ‘clipping,’ and the existence of semantic innovation or new word influences from other languages.

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Chilingaryan, V. V. "IMPACTS OF NON-TRADITIONAL MARKETING STRATEGIES." In Люди речисты - 2021. Ulyanovsk State Pedagogical University named after I. N. Ulyanov, 2021. http://dx.doi.org/10.33065/978-5-907216-49-5-2021-136-163.

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There is a certain loop persisting throughout the marketing field as a whole – the cycle of adaptation of the customer to advertisements they see and vice versa. The cycle’s complexity is also further developed via a multitude of factors i.e., linguistic or cultural identity of a certain consumer audience and originality or common acceptance of wide-world use of certain strategies. The aims of the research are to characterize non-traditional marketing strategies and to analyze their effectiveness. Object of research is the untraditional marketing strategies while the subject is the impacts of untraditional marketing strategies on various fields of human life, be it material or scientific\ideological in nature. During the research around 25 strategies is put under analysis. Among others special attention to digital marketing as it is still considered a non-traditional marketing strategy. The data about these strategies is then extrapolated to construct a social poll that is used to have more supporting data of non-traditional marketing effectiveness and its impacts on society as whole. The intended results should indicate the effectiveness of non-traditional marketing.

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Macalik, Joanna, and Adam Sulich. "External employer branding of sustainable organizations." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.054.

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Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies implement so-called “green employer branding” in communication with their external stakeholders. Research methodology – the article consists of the theoretical part, which uses the critical analysis of the scientific literature on both green or sustainable organizations and external employer branding; and the practical part, which uses the case study method and content analysis of companies' websites, job advertisements, and social media. Findings – the main results of the conducted research concern the scope, tools, and methods of creating a green employer brand of Polish enterprises. The conducted case study and content analysis showed that Polish enterprises consciously manage their employer brand, emphasizing the ecological aspects of their business activities. The obtained results complement knowledge in the area of management sciences with detailed conclusions regarding the green employer branding. Research limitations – the conducted analysis is a preliminary examination. Its limitations are primarily related to the methods used for qualitative research, as well as a limited research sample. In the future, such limitations might be overcome by using quantitative research methods and the extension of the research sample. Practical implications – the results of the research constitute a set of good practices in the field of green employer branding. The formulated model can help formulate the strategy of external employer branding. Originality/Value – presented research is very first attempt to describe employer branding actions in the aspect of green management in Poland

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