Relevant bibliographies by topics / ADVERTISEMENT STUDY / Dissertations / Theses
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Dissertations / Theses on the topic 'ADVERTISEMENT STUDY'

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Published: 11 September 2023

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1

Hodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.

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In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. The purpose of this thesis was to explore how the English language is used in Swedish magazines. Also, how do Swedish companies versus foreign companies use English in their advertisements in Sweden? This is a qualitative study in which four different magazines, and two i
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Olofsson, Anton, and Michal Pietz. "Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24598.

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<p>The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. This has led to a steady increase in research during the last decade concerning mobile advertising. The research has mainly been focused on how problems with negative attitudes towards mobile advertising can be changed in to positive ones. Mobile advertising suffers from the same problems as several recently introduced market
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Bengtsson, Lisa. "How advertisement can affect attitudes - A qualitative study of how attitudes are towards advertisement through SMS and email." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20595.

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Det ämne som undersöks i denna uppsats är attityden mot reklamutskick via SMS och e-post. Syftet är att undersöka vilka faktorer som bidrar till attityden och om åldern spelar in som en faktor och om attityden är densamma till reklamutskick via SMS som den är via e-post. En enkätundersökning har genomförts med 139 respondenter som låg till grund för den kvalitativa fokusgruppsundersökning som den största delen av resultatet bygger på. Enkäten har besvarats av individer runt om i Skåne som är i ålder 20 år och uppåt. Enkäten skapades för att kunna identifiera problem och perspektiv inom ämnet s
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Chu, Sio Heng. "A study of real estate advertisement from a functionalist perspective." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2178627.

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Blomquist, Eric. "Variety versus Recurrence of Advertisement in Cross Reality Experiences." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-251317.

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Advertisement is funding a lot of the digital landscape we interact with on a day-to-day basis. As our digital landscape evolve and the field of Cross Reality is maturing, it is of value to examine its compatibility with this mean of monetization. With the perspective of three major stakeholders in mind (advertisers, developers and end-users) this study examines the impact of two different sets of advertisements, one set from a variety of brands and one set from a single brand, in a Virtual Reality experience. A user study is conducted with data being collected through a questionnairesupported
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Aqil, Hammad, and Asim Iqbal. "The dilemma of children’s advertisement on television in Sweden." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46999.

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Sigot, Luca. "TV advertisement and social networks: an empirical study with young adults." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9830.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 400 young adults who were invited to watch a video online and, subsequently, to
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Johansson, Tina, Martin Eklind, and Martin Samuelsson. "B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1206.

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<p>Abstract</p><p>In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. Being able to communicate to customers in a creative and more direct way is vital in order to survive in a global battlefield. One interesting question is how one should involve external expertise in achieving successful marketing in an effective m
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Johansson, Andreas, and Erik Lindmark. "Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105203.

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To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. Culture and age has been proven to be factors affecting attitude towards advertisements, and previous research has found that the attitude towards sexual appeal in advertising between Swedish and South Korean university students only differed slightly. To examine the attitudes, data was collected t
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Song, Xiao Dong. "Investigating adaptive translation from a functional perspective : a case study of commercial advertisement translation." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1781059.

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El-Garhi, Samir, and Roberth Ericsson. "Consumers' attitude towards mobile advertisement : A study within the smartphone era among Ghanaian consumers." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25831.

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Bloom, Oskar, and Pontus Liljenberg. "Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76764.

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Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. Storytelling advertising is a marketing tool that during the past years have been highly recognized due to its effective and powerful ways to make market changes and branding. Stories can mediate various heightened emotions that could trigger and evoke emotional responses with the audience. Since companies
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Liu, Ching-Hsuan, and 劉景璇. "A Study of Advertisement Memory and Advertisement Appreciation on the Web Advertising Effects." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30472248882079485970.

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碩士<br>立德大學<br>資訊傳播研究所<br>98<br>According to the Investigation of Digital Media Marketing Resources News Letter, Yahoo website is the most popular homepage over 80% people in Taiwan. In order to understand the effect of web advertising, Yahoo website is taken as the example for a questionnaire survey to study the advertisement memory and advertisement appreciation of the internet users. Internet advertising is an important business issue. The most important issues for web advertising are the web advertising differences due to the different types of web advertisement, how to develop the audience
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Peng, Hsin-Ying, and 彭心盈. "A study of Japanese Advertisement Title." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/k895r7.

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碩士<br>東吳大學<br>日本語文學系<br>96<br>Advertisement is usually used for sales promotion, headlines of advertisement in the newspapers and magazines have to attract consumers for consumption behavior with advertisement speech in limited words. Hence presentation of advertisement speech appears to be very important. Appeals of advertisement could be divided into rational appeal and emotional appeal. Many advertisement use emotional appeal to inspire the consumers’ resonance. Up to now, analysis of advertisement speech most focus on the figure of linguistics, it lacks analysis of emotional appeal. Aimi
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游家豪. "A Study of Digital TV Advertisement Format." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/35917226520622644876.

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SHUN-PING, CHEN, and 陳訓平. "A Consumer Attitude Study of Web Advertisement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/59376147045765015125.

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碩士<br>國立臺灣藝術大學<br>多媒體動畫藝術研究所<br>92<br>Upon research, most of the internet users do not pay attention to and even dislike web advertisement. In addition to study the differences between visual and acoustic web advertisement styles, this research explores the effects of the two styles on consumers. We first analyze related past works, followed by developing new web advertisement style, and named “Style of Speech Marketing” web advertisement. This research is then conducted based on experimentation, by random sampling and independent Samples Test. By measuring advertisement feedback and degre
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Ya-Hui, Chang, and 張雅惠. "The Study of Arguments,Peripheral advertisement effectiveness." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/81640308574447229616.

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Ou, Tzu-ling, and 歐姿伶. "The Advertisement Effectieness Study of Hypnotic Technique Banner." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/20855989366454874947.

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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>92<br>Internet has opened up since 1991, and its commercial applications have been gradually mature. With the increasing users and their decreasing ages, internet will inevitably become the main searching tool for consumers in the future. Therefore, web advertisements will also be an important media for enterprises to deliver their information.The previous researches on effectiveness of web advertisements can be divided into forms and contents. But this study is based on advertisement psychology, uses hypnotic techniques and principles to make a banner; and utiliz
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Chiu, Shu-Chen, and 邱淑珍. "A Study of Marketing Strategy in Advertisement Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/tnbt28.

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碩士<br>國立臺北科技大學<br>管理學院經營管理EMBA專班<br>100<br>Observe the current market environment, the market competition, rapid downturn of average unit price and other changes are all affect the Advertisement dissemination companies’ strategy development. So, how to employ suitable corporate strategy, competitive strategy, and then import to the market, to produce well business performance are the striving direction of Advertisement dissemination companies. In this study, we used the qualitative depth interview as our method. We interviewed with industry experts and business people, and then used the induct
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Kuo, Hsu-Hsing, and 郭旭興. "Study on the Advertisement Done by Wu Niangzhen." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/jfu87d.

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碩士<br>國立中正大學<br>台灣文學研究所<br>103<br>This study focuses on why the Advertisement Done by Wu Niangzhen can be well accepted by audience, further become a shining brand. Through the research, we found that the Advertisement Done by Wu Niangzhen normally wrote, directed, performed all by himself , which have got big effect from the market. Due to this, Wu has been seen as the King of the advertisement. Based on the analysis of 68 advertisements produced by Wu Niangzhen Workhouse, we try to conclude that the image of Wu represents collective memories of Taiwanese about the local development in the p
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Yu, Yi-jung, and 游宜蓉. "The Study of Advertisement Knowledge Database:Ontology-Based Perspective." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/81869019473076732452.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>102<br>There is not a shred of evidence nowadays people are surrounding with advertisements, appearing by a variety of media, such as TV, movies, on-line game and Internet. Due to a lack of the effectively constructing, building and sharing advertisement knowledge, Marketing people are usually ill-informed regarding their innovations on advertisement. Thus, the call to bridge the understanding gap between advertisements learners and practitioners become loud. The main purposes of this study are threefold. First, it systemically investigates the advertisemen
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Sun, Han-Chien, and 孫漢傑. "A Study of Typography Expression on Graphic Advertisement." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/10645715870449067432.

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碩士<br>國立台灣工業技術學院<br>工程技術研究所<br>85<br>The subject of this study is to discuss the gestaltung and importance of typography on graphic advertisement by documents .By the KJ method, it''''''''s to classify the graphic advertisement. That express on typography, and by the research, it''''''''s to differ from the creative people and non- creative people response. The study result could give creative people and typography education as a reference. The final findings are:1. By the KJ method and doc
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Kuo-Jung, Huang, and 黃國榮. "A Study of Surrealistic Expression on Graphic Advertisement." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/12566374959835782828.

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碩士<br>國立臺灣科技大學<br>工程技術研究所<br>84<br>Theme of the study is to analyse relative theories of how surrealism influences the expression of graphic design and to raise related factors of how to display the characteristics of surrealistic style.Besides, having analysed and presumed, some possible factors are connected to why the surrealistic expressive ideas are adopted quite often by graphic designers. Finally, some useful rules of surrealistic expression are suggested to those who are in graphic
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Lin, Yih Gen, and 林溢根. "A Study of Legal System of False Advertisement." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/18146262832142019827.

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KANG-MING, LIANG, and 梁康敏. "A Study of Vissual Communication OF Graphic Advertisement." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/42250129023562900127.

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碩士<br>國立臺灣科技大學<br>工程技術研究所<br>86<br>This paper is to study the visual expression of graphic advertisement by evaluating16 cases, covering 4 categories of automobiles, foods, personal commodity and home appliance, which were awarded in the graphic sessions of 1997 China Time Advertisement Golden Awards. The study is based on FCB theoretic models which differentiate productattributes into 4 modes: high involvement/rational thinking, high involvement/emotionalinstinct, low involvement/rational thinking and low involvement/emotional instinct to further explore the methodology of advertisement''s vi
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Chang, Yuan-Cheng, and 張原誠. "Study on the Effects of Advertisement Spokesperson on Advertisement Effectiveness by Advertising Ethics as the Interference Variable." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/07199188359678265881.

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Chen, Ching-Hung, and 陳慶鴻. "A Study of the relationship between the advertising way and the advertisement''''s performance:the e-mail advertisement case." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/67114864017094117761.

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碩士<br>中原大學<br>資訊管理研究所<br>90<br>The research is to study the relationship between the advertising way and the advertisement''''s performance on the email. And we investigate Ad placement and personal attribute as mediators of the advertisement''''s performance. This study to team up with 「SOGI.NET」the famous mobile website in Taiwan and use the research of field study.The contribution of this research includes the following: 1.The advertising way have significant influence on advertisement''''s performance. 2.Personal attribute have significant influence on advertisement''''s performance. 3
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Wei, Chang Hsen, and 張欣偉. "The Study of the Effect of WWW Interactive Advertisement." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/66926004281888953369.

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碩士<br>大葉大學<br>工業關係研究所<br>88<br>The rising of WWW interactive advertisement has been the focus of global advertisement industry. The development of internet and WWW interactive advertisement are keenly discussed in native and foreign periodicals and conferences in recent years,and the results are not the same；some are positive ，and others are negtive.We can predict that interactive media and WWW interactive advertisement have critical meanings in both theory and practice. We use questionnaires to investigate the effect of WWW interactive advertisement on consumers in this study so
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Hui-LiChang and 張慧利. "The Study of Advertisement and Marketing on Ming Merchandise." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/knmm87.

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碩士<br>國立成功大學<br>歷史學系碩博士班<br>98<br>Advertisements (ad) are seen as a kind of commercial behavior on the part of all businessmen, both past and present; its forms are highly diverse. Advertising uses various media (print, TV, internet, etc) to convey sounds, banners, words and images to promote products/services. It employs psychological motivation, such as the reputation of celebrities to influence the mindset of ordinary consumers. Its purpose is not simply to get the public to keep buying familiar products or to inform the public of new ones appearing in the market, but also to stimulate desi
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Wu, Chin-chen, and 吳金城. "An Empirical Study on Users’ Preference for Internet Advertisement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/07201677724433013702.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>96<br>The market of internet advertisement has grown up very quickly recently. As long as users surf the internet, various kinds of internet ads will show up to attract consumers and try to make them get more information as well as purchase goods or service in the internet. Generally speaking, the main internet ads can be divided into three types: banner, electronic DM (eDM) and keyword ad. This research refers to Brackett & Carr’s advertisement attitude model and uses the cognitive factors (informative, entertainment, irritation, credibility) to compare users
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Hung, Ya-chi, and 洪雅琪. "A Study of Japanese Advertisement Title─Centering in Quantifiers─." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/75103972911086687381.

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碩士<br>國立高雄第一科技大學<br>應用日語所<br>91<br>This paper is for examining the uses of Quantifiers frequently encountered by learner of Japanese language, and will take Advertisement Titles in Japanese Newspaper, the most frequently used in daily life. For the actual uses of Quantifiers, survey in 3 levels — (1) contents of representations, (2) survey of vocabulary and (3) analysis of composition, from the angle of linguistics. The contents of survey in this research is mainly in the following 3 aspects. Firstly, Based on the indicating principles in the Asahi Shinbum News Words Manual published by Asah
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Huang, Yu-Ting, and 黃于庭. "A Study of Print Advertisement Effect in Military Recruiting." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/12037906648573827145.

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碩士<br>台南應用科技大學<br>國際企業經營系碩士班<br>103<br>In response to mass expectations and defense transformation policies, all-volunteer is the goal of military recruitment nowadays. Therefore, recruit high-quality manpower is a critical project to the Armed Forces. This research aims to assess the effects of printed advertisement, their degree of understanding, and motivation to apply after reading the materials. The survey uses 420 students from Tainan University of Technology. Total 347 out of 420 questionnaires were effective. The study adopts SPSS to do the data analysis, including descriptive statisti
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Chang, Ya-Lin, and 張雅琳. "The Study of Magritte Style Applies to Graphic Advertisement." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/06930215403674189039.

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碩士<br>臺中技術學院<br>商業設計系碩士班<br>97<br>In Taiwan, most of the research on advertisement study about representation, benefit to the mass media, visual effect of graphic form by surrealism’s viewpoint. No one studies the connection between representation and creation by special style in art. Visual creation is an important part in advertisement. Surprising and charming creation often comes from the special concept and the illogical sight. Magritte, an artist in the West, to think and to suspicion the truth becomes the symbol of eccentric and bizarre images. Thus, this study brings up the viewpoint th
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Kuo-Chieh, Liao, and 廖國傑. "A Study of the Effects of Online Comparative Advertisement." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/23394938919979513642.

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碩士<br>國立嘉義大學<br>資訊管理學系碩士班<br>98<br>Due to the development and increasing popularity of the Internet, online shopping has become an indispensable part of modern life. The ever-increasing online trading has contributed to the brisk development of online advertisement. Unlike TV advertisement, online advertisement is deeply appreciated by advertisers as it can be broadcast 24 hours at a low price. Many scholars have explored the advertising effects of different types of online advertisement; however, one type of advertisement, comparative advertisement, has been seldom discussed. Most studies on
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Lin, Li Chun, and 林俐君. "Study on the Effectiveness of Key-Word Clicks Advertisement." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/45792278531730338670.

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碩士<br>中國文化大學<br>資訊管理學系碩士在職專班<br>101<br>The scoring method of a Collaborative Click Fraud Detection and Prevention sys-tem (CCFDP) was modified in this research, and evidence of effective clicks was added into and used to test the model in addition to the original evidence on ineffective clicks. The test content included simulated manual clicks and bot clicks via different IPs, as well as the effects of a number of manual clicks and a number of bot clicks on scores when using the CCFDP system under different segmentation methods and different numbers of time segments. The results reveal that th
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Lin, Ya-fen, and 林雅芬. "The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects－A Study of Bottled Water." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23158786375871650371.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>100<br>Recently, the environmental consciousness has grown gradually in the world. The trend of the green consuming has been the important, global issue. If the enterprise wants to maintain the competence, and have the sustainable management, it should take the environmental issue as a new opportunity and start to do the green marketing and the green advertisement to attract the consumers. The previous research about the influence of Ad appeals on the Ad effect is more related to the comparison between rational appeal and emotional appeal, but it still lack consist
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Hu, Chung-Nan, and 胡仲男. "A Study of Innovative advertisement-Focusing on Fair Trade Act." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/mrjr4s.

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碩士<br>銘傳大學<br>法律學系碩士班<br>100<br>For enterprise manager, advertising has become one of the most efficient ways to promote their products or service. Because of high cost of communication, it is important to attract consumers immediately and provide fully information of their products or service in seconds. The way of advertising is no longer flat, now it is varied with the science and technology highly developed. Advertisement is closely related to people, thus if it is false, interests of many consumers will be infringed. Therefore, it is necessary to restrain the content and communication of
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Jung, Liu Mo, and 劉默容. "Study on the advertisement and contract of pre-sale house." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/65968722027500967474.

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Martinez, Wen Lee Ana Isabel, and 單文莉. "The Study of Advertisement Order Effect:The Moderating Role of Involvement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/562kk4.

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碩士<br>國立清華大學<br>科技管理研究所<br>95<br>People in general show attitudes toward a product after being presented under an advertisement environment of either high or low product involvement. These ads contained strong as weak information of what it is the product itself. The manipulation of the order effect and the attitude of the persons are studied to observe the consumer behavior, in which the primacy effect is more likely to occur in a high involvement; meaning that it will have a favorable attitude toward the first exposed persuasive communication to make the final judgment. Otherwise, the recenc
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Hua, Ching-hua, and 胡清華. "A STUDY OF ADVERTISEMENT STRATEGY OF DIGITAL PUBLISHINGINDUSTRY IN TAIWAN." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/86498780939925181289.

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碩士<br>世新大學<br>圖文傳播暨數位出版學研究所(含碩專班)<br>101<br>The topical subject of the study is advertisement strategy of digital publishing in taiwan.The study adopts in-depth interview and collecting the materials. Finally, with the research we hope to afford a useful data to provide effective marketing strategy for digital publishing enterprise.
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Li, Sheng-Yang, and 李昇仰. "A Study of Advertiser’s Technology Acceptance on the Keyword Advertisement." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52821388152461531119.

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碩士<br>靜宜大學<br>資訊管理學系研究所<br>98<br>This study mainly explores advertisers’ technology acceptance of the keyword advertisement in the internet. Since internet advertisements have grown fast, they enhance the keyword advertisement to widely apply. This study used technology acceptance model to examine how system attributions of the keyword advertisement affect advertisers on technology acceptance. 106 advertisers who have utilized the keyword advertisement were invited as our research subjects. The findings revealed budgetary control and efficiency are two main factors influencing on technology ac
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Lin, Ya-Wen, and 林雅雯. "A Feasibility Study of Placing Advertisement over Ring-Back-Tone." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/96500480103416679846.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>97<br>The Economist magazine regards the Mobile Advertising as the “next big thing” with big potential. According to the data from eMarketer, which is a famous market research institute, the sales revenue of mobile advertising worldwide will reach USD 11.3 billion by 2011. As for Asian Market, the sales revenue would be around USD 7.7 billion in 2012 estimated by MIC, Taiwan. There are three types of services for mobile advertising as SMS, data and voice in terms of message delivery interface. Among them, the major application for mobile advertising is SMS in Taiwan
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Tsai, Chang-Hsien, and 蔡璋賢. "A study of receivers’ attitude on sex indicated TV advertisement." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/19067720819073663821.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>94<br>It’s common to see sex indicated advertisements on TV. Some of them have overemphasized the element of sex attraction. It’s interesting to find out how receivers response to such kinds of advertisements. This thesis studied the relationship among advertising cognition, advertising attitude and buying desire in sex indicated TV advertisement. Research result shows advertising cognition apparently affects advertising attitude. Advertising attitude apparently affects buying desire. Population characteristic partially affects advertising attitude. Within rela
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趙梓羽. "A Study of Technology-Based Terminology in Advertisement Communication Effect." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/48205592155662076114.

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碩士<br>長庚大學<br>企業管理研究所<br>91<br>Technology-based attributes of a product are achievements of technological innovation, which connotations consumers cannot comprehend entirely. Those attributes coming from different scientific domains express a great improvement on practical function and are mutual noninterference. Because being the core value of a product, those attributes turn into the focus of the advertising appeal. The purposes of this thesis are shown below: First, are the use and explanations in connection with the technology-based terminology standing for technology
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Chi, Yi-Lang, and 紀益榔. "A Study of the Brand Impact of Banner Advertisement Approach." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/30962386698351539551.

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碩士<br>國立交通大學<br>應用藝術所<br>87<br>Ever since net advertisement (web ad) was introduced to the public in 1994, many sales researchers and advertisers keep asking the same question: Does net advertisement really works? Until now, the approaches of evaluating potential effects of net advertisements merely include counting how many times the ad was seen, chosen or clicked through. However, it’s neither cautious nor objective to evaluate the effect by using those mentioned methods. As a matter of fact, before the Ad is clicked through, the so-called “ Brand Impact” starts functioning to influence the
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Wu, Zan-feng, and 吳讚峰. "A Study of Brand Marketing Effect in Graphic Visual Advertisement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76487603999546376235.

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碩士<br>南華大學<br>應用藝術與設計學系碩士班<br>96<br>Most of the designs usually combine with brand to marketing in present society. For the reason, this study aimed at treating the brand marketing effect in graphic visual advertisement. The study applies literatures discussion to generalize the investigating method of research and proceeds with analyses by the cross-section survey (Questionnaire & Focus group discussion). The study gets five conclusions as follows: 　1. The study deduces that there are sixty-eight percent to eighty-six percent of public get sixty above of brand scores about brand marketing in
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Chih-Yang, Hsu, and 徐志揚. "The Study on Visual Identification of Side-hanging Advertisement Signboard." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75404919749485805598.

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碩士<br>高雄師範大學<br>視覺傳達設計研究所<br>99<br>This research is focus on the side-hanging advertisement signboard in Kaohsiung. The study of side-hanging advertisement signboard by literature review in the paper is mainly about its visual cognition, communicative process, shape and definition.The problems of side-hanging advertisement signboard in Kaohsiung were discussed by interviewing the officials in architecture management department of the Kaohsiung government and practical investigations by qualitative research method. Through the second time literature review, and the analysis of investigations, t
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Wang, Chen-Lin, and 王真琳. "A Study of Advertisement Directors’ Aesthetic Experience and Advertising Production." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/g52833.

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SHIH, MENG-PEI, and 施孟佩. "Applying Advertisement Value Model to Study the Influence of Instagram User on Advertisement attitudes and Purchase Intention Trust as a Moderator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x5vapr.

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碩士<br>國立勤益科技大學<br>流通管理系<br>107<br>The purpose of this study was to explore the impact of social media Instagram users on advertising value perception, advertising value, advertising attitude, purchase intention, and added trust as the moderator. This research got the user s’ data from online questionnaires. The effecti ve questionnaires were 349. This study used SPSS 20.0 and Smart PLS 3.0 as research tools. The research results showed that (1) Information, entertainment and interactivity have a positive effect on advertising value；(2) Advertising value has a positive effect on advertising att
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Wu, Lin-Gi, and 吳玲綺. "The study of the effect of nostalgia appeal on advertisement performance." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/04447611682990984521.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>92<br>The movie of “A City of Sadness” has started the rebuilding of Jiu-Fen Old Street, which reappears the elegance of old days, and also drove the trend of first period old street nostalgia. Along with this trend, business people has also started to design series of activities, such as nostalgia advertisement, nostalgia subject store, ancient-modernized stylish cloth, classical old song remixed, has strongly shown the irresistible trend of this nostalgia. According to the previous research indicated, the most significant period for the memory of nostalgia is
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