Relevant bibliographies by topics / Advertisements and Behavior and preferences

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertisements and Behavior and preferences'

Author: Grafiati
Published: 5 June 2025
Last updated: 24 June 2025

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Journal articles on the topic "Advertisements and Behavior and preferences"

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Calabrese, Sarah K., David A. Kalwicz, John F. Dovidio, et al. "Targeted social marketing of PrEP and the stigmatization of black sexual minority men." PLOS ONE 18, no. 5 (2023): e0285329. http://dx.doi.org/10.1371/journal.pone.0285329.

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Disparities in HIV incidence and PrEP uptake suggest a need to prioritize Black sexual minority men (SMM) in PrEP social marketing initiatives. However, images linking Black SMM to HIV and PrEP may inadvertently reinforce stigma. We examined HIV-negative/status-unknown Black SMM’s responses to targeted PrEP advertisements using mixed methods, including an experiment embedded in a longitudinal online survey (Time 1: n = 96; Time 2 [eight weeks]: n = 73) and four focus groups (n = 18). The full factorial experiment included between-groups and within-subjects comparisons. For between-groups comparisons, each participant was randomly assigned to view one of 12 advertisements, which varied by couple composition (Black SMM couple/Black heterosexual couple/multiple diverse couples/no couples) and campaign (PrEPare for the Possibilities/PlaySure/PrEP4Love). We examined couple composition, campaign, and interaction effects on: advertisement judgments (Time 1), PrEP stigma (Time 1), PrEP motivation (Times 1 and 2), and PrEP behavior (Time 2). For within-subjects comparisons, each participant viewed all 12 advertisements, and we examined couple composition, campaign, and interaction effects on advertisement judgments (Time 2). Focus group participants discussed advertising preferences and responded to the same set of advertisements. For between-groups and within-subjects comparisons, we found significant couple composition effects but no or limited campaign and interaction effects on advertisement judgments. Advertisements featuring Black SMM exclusively were judged as more stigmatizing than advertisements without couples. Advertisements with diverse (vs. no) couples were considered more eye-catching and motivating. There were minimal effects of couple composition and campaign on PrEP stigma, motivation, and behavior. Focus group participants corroborated concerns about the potential for PrEP advertisements to be stigmatizing, suggesting advertisements featuring Black SMM exclusively could be alienating and fuel conspiracy theories. Focus group participants generally favored diverse and less sexualized advertisements, particularly for public spaces. Findings collectively highlight the potential for targeted PrEP advertisements to stigmatize Black SMM and support diverse representation.
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Jones, Melinda. "Linking Dispositions and Social Behavior: Self-Monitoring and Advertising Preferences." Teaching of Psychology 21, no. 3 (1994): 160–61. http://dx.doi.org/10.1177/009862839402100308.

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To help students appreciate the impact of dispositions on social behavior, I demonstrate to them how a particular disposition (self-monitoring propensity) relates to interesting differences in consumer behavior. Specifically, this exercise illustrates that individuals high in self-monitoring tend to be more responsive to advertisements that appeal to the image of a product, whereas those low in self-monitoring tend to be more responsive to advertisements that make claims about the quality of a product. Students in a social psychology course evaluated the demonstration as interesting, informative, and effective.
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A., Aiswarya* &. Dr. R. Sathya Devi**. "A STUDY ON THE SATISFACTION OF CHILDREN TOWARDS ADVERTISEMENTS RELATED TO CONFECTIONERY PRODUCTS." International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH) 8, no. 1 (2023): 64–67. https://doi.org/10.5281/zenodo.7906778.

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The confectionery industry heavily relies on advertising to attract children, who are a major target audience for their products. However, the impact of advertising on children's behavior and preferences towards confectionery products is a matter of concern, and there is a need to understand children's satisfaction towards these advertisements. This study aims to analyze the satisfaction of children towards advertisements related to confectionery products, identify the factors that influence their satisfaction, and provide insights into the impact of advertising on children's behavior and preferences towards confectionery products. A sample of 200 children aged between 5 to 12 years old who reside in urban areas will be selected using a random sampling technique. Data will be collected using a structured questionnaire designed to collect information on the children's demographic profile, their exposure to advertisements related to confectionery products, and their satisfaction levels towards these advertisements. The collected data will be analyzed using descriptive statistics such as mean, standard deviation, and frequency distribution. Inferential statistics such as t-tests and ANOVA will be used to identify the factors that influence children's satisfaction levels towards these advertisements. The study will comply with ethical guidelines for research involving human subjects, and the data collected will be kept confidential and used only for research purposes. The results of this study will provide valuable insights into the impact of advertising on children's behavior and preferences towards confectionery products and help in developing effective policies and strategies for regulating the advertising of confectionery products to children.
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Jayanth, L. N. "THE ROLE OF ONLINE REVIEWS IN SHAPING CONSUMERTRUSTAND PURCHASE DECISIONS IN THE SMARTPHONEMARKET." ASET Journal of Management Science 4, no. 2 (2025): 21–29. https://doi.org/10.47059/ajms/v4i2/03.

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Aim: This study examines the influence of social media on mobile phone purchasepreferences among male and female users, comparing their behavior and evaluatingtheimpact of advertisements and direct product experiences. Data was collected frombothprimary and secondary sources, including questionnaires, books, records, and articles. Theprimary data was gathered from Sunguvarchatram, Chennai, Tamil Nadu, with a samplesizeof 130 respondents. Surveys were conducted via Google Forms. Statistical analysis wasperformed using Microsoft Excel and IBM SPSS Version 26, employing One-Way ANOVA, One-Sample T-Test, and Pearson Correlation Analysis. Results and Discussion: The study identified significant differences in purchasing decisionsbased on information sources (F(4, 125) = 3.357, p = 0.012). A positive correlationwasobserved between direct product experience and perceived advertisement authenticity(r =0.255, p = 0.003). Media advertisements had a substantial impact on consumer behavior(mean difference = 2.054, t(129) = 25.288, p < 0.001). Overall, consumer satisfactionwithpurchases was high. Conclusion: The findings indicate that social media significantly influences mobile phonepurchase decisions, with varying effects depending on the source of information. Direct product experiences enhance the perceived authenticity of advertisements. The studyhighlights the crucial role of social media in shaping consumer preferences, as reflectedinhigh purchase satisfaction and the moderate impact of advertisements.
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Moreno, Donn Enrique, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, and Shan Rowell Tiongson. "Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers." Journal of Business and Management Studies 5, no. 3 (2023): 08–24. http://dx.doi.org/10.32996/jbms.2023.5.3.2.

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Advertising is a crucial tool for businesses to reach out to their consumers. However, with constantly evolving consumer attitudes, preferences, and behavior, it is challenging to determine the most effective advertising approach. Therefore, marketers need to understand consumers at a deeper level to create effective advertising materials. The objective of this research is to identify the correlation between Gen Z's attention span, content preference, and financial behavior with purchase intention, along with the impact of demographic attributes such as age, household income, and educational attainment as moderating variables on this relationship. The study collected data from 204 Gen Z respondents using purposive sampling. A quantitative, descriptive correlation design was used, and non-parametric tests were conducted to determine the correlation between the independent and dependent variables. The results indicated that attention span and content preference had a moderate positive effect on purchase intention, while financial behavior had a negligible positive effect, and all were significantly correlated. A regression analysis was also conducted to determine the moderating effects of demographic attributes. The results revealed that all demographic variables moderates attention span and content preference with purchase intention, while financial behavior did not. The study suggests that despite being categorized with similar consumer behaviors, a deeper analysis of Gen Z's financial behavior is necessary to create a better understanding of the generation. Overall, the findings provide valuable insights for marketers to create more effective advertising strategies that cater to Gen Z's unique characteristics and preferences.
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Showkat Hussain Gani. "Influence of advertisement on consumers’ buying behavior: A case study of FMCG products." World Journal of Advanced Research and Reviews 22, no. 2 (2024): 763–77. http://dx.doi.org/10.30574/wjarr.2024.22.2.1431.

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The primary objective of the current study is to examine how advertising impacts the consumer behavior of University students (N = 200). This study aims to delve into the influence of advertising on attitudes related to purchasing behavior. A questionnaire was developed to assess the effect of advertising, and the sample data were gathered from college/University students aged between 20 and 30. Specifically, eight fast-moving consumer goods (FMCG) brands, namely Lux, Pears, Dettol, Dove, Head & Shoulders, L'Oreal Paris, Dove and Tresemme, were considered in the analysis. The data collection process involved evaluating the correlations between these brands and their respective advertisements. The analysis encompassed the utilization of mean, standard deviation, frequency, and percentage, which were then presented in tabular form. The findings unveiled that advertisements play a pivotal role in steering preferences and choices, significantly influencing consumer buying behavior. The model employed in this study appeared to have a more pronounced impact on consumers compared to conventional modes of advertising. Additionally, the results indicated that consumers perceive advertisements as a credible source of information in contrast to other opinions, such as those from friends, neighbors, or reference groups. The study demonstrated that advertisements wield a substantial influence across diverse income groups, regardless of the economic bracket. Interestingly, the study found that the costliness of products and the frequency of advertisement repetition did not significantly alter consumer buying behavior. Among the brands considered, DOVE emerged as the most preferred, followed by PEARS. Notably, more consumers were affected by Dove and Tresemme's advertisement than by Head & Shoulders. Due to Head & Shoulder’s competitive pricing, users favor it over other shampoo brands. The flash of advertising on the big screen drew attention to it and had an impact on consumers.
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Showkat, Hussain Gani. "Influence of advertisement on consumers' buying behavior: A case study of FMCG products." World Journal of Advanced Research and Reviews 22, no. 2 (2024): 763–77. https://doi.org/10.5281/zenodo.14603660.

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The primary objective of the current study is to examine how advertising impacts the consumer behavior of University students (N = 200). This study aims to delve into the influence of advertising on attitudes related to purchasing behavior. A questionnaire was developed to assess the effect of advertising, and the sample data were gathered from college/University students aged between 20 and 30. Specifically, eight fast-moving consumer goods (FMCG) brands, namely Lux, Pears, Dettol, Dove, Head & Shoulders, L'Oreal Paris, Dove and Tresemme, were considered in the analysis. The data collection process involved evaluating the correlations between these brands and their respective advertisements. The analysis encompassed the utilization of mean, standard deviation, frequency, and percentage, which were then presented in tabular form. The findings unveiled that advertisements play a pivotal role in steering preferences and choices, significantly influencing consumer buying behavior. The model employed in this study appeared to have a more pronounced impact on consumers compared to conventional modes of advertising. Additionally, the results indicated that consumers perceive advertisements as a credible source of information in contrast to other opinions, such as those from friends, neighbors, or reference groups. The study demonstrated that advertisements wield a substantial influence across diverse income groups, regardless of the economic bracket. Interestingly, the study found that the costliness of products and the frequency of advertisement repetition did not significantly alter consumer buying behavior. Among the brands considered, DOVE emerged as the most preferred, followed by PEARS. Notably, more consumers were affected by Dove and Tresemme's advertisement than by Head & Shoulders. Due to Head & Shoulder’s competitive pricing, users favor it over other shampoo brands. The flash of advertising on the big screen drew attention to it and had an impact on consumers.
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Ashu, Ms. "The Role of Advertising as a Catalyst in Boosting Sales and Market Penetration of Durable Goods: A case Study in Karnal District”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45172.

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Advertising plays a crucial role in shaping consumer behavior and expanding market reach, especially in the context of durable goods. In today's competitive market, producers heavily invest in advertising as it serves as a powerful tool for promoting products, services, and ideas. This study aims to examine the impact of advertising on boosting sales and market penetration of durable goods in Karnal district, Haryana. The primary objective of this research is to analyze how advertisements influence consumer purchasing decisions and brand preferences. Primary data was collected, systematically coded, classified, and analyzed to draw meaningful conclusions. The study reveals that a significant number of respondents were influenced by advertisements when purchasing durable goods, with television being recognized as the most influential medium. The findings of this study are expected to provide useful insights for marketers to develop effective advertising strategies to enhance sales and market reach of durable goods in the region. Keywords: Advertisement, Durable Goods, Consumer Behavior, Market Penetration, Sales Promotion, Marketing
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Zeng, Ian Mei, and João Alexandre Lobo Marques. "Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management." European Conference on Management Leadership and Governance 19, no. 1 (2023): 436–44. http://dx.doi.org/10.34190/ecmlg.19.1.1876.

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The invention of neuroscience has benefited medical practitioners and businesses in improving their management and leadership. Neuromarketing, a field that combines neuroscience and marketing, helps businesses understand consumer behaviour and how they respond to advertising stimuli. This study aims to investigate the consumer purchase intention and preferences to improve the marketing management of the brand, based on neuroscientific tools such as emotional arousal using Galvanic Skin Response (GSR) sensors, eye-tracking, and emotion analysis through facial expressions classification. The stimuli for the experiment are two advertisement videos from the Macau tea brand “Guanding Teahouse” followed by a survey. The experiment was conducted on 40 participants. 76.2% of participants that chose the same product in the first survey responded with the same choice of products in the second survey. The GSR peaks in video ad 1 measured a total of 60. On the other hand, video ad 2 counted a total of 55 GSR peaks. The emotions in ad1 and ad2 have similar responses, with an attention percentage of 76%. The results showed that ad1 has a higher engagement time of 11.1% and ad2 has 9.6%, but only 19 of the respondent’s conducted engagement in video ad1, and 31 showed engagement in video ad2. The results demonstrated that although ad 1 has higher engagement rates, the respondents are more attracted to video ad 2. Therefore, ad2 has better marketing power than ad 1. Overall, this study bridges the gap of no previous research on measuring tea brand advertisements with the neuroscientific method. The results provide valuable insights for marketers to develop better advertisements and marketing campaigns and understand consumer preferences by personalising and targeting advertisements based on consumers' emotional responses and behaviour of consumers' purchase intentions. Future research could explore advertisements targeting different demographics.
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Peter, Broeder. "Cross-cultural context endorsement in visual e-commerce: A study of Dutch and Indian female consumers." Journal of the Academy of Business and Emerging Markets 1, no. 2 (2021): 35–50. https://doi.org/10.5281/zenodo.5039932.

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This study aims to investigate context in advertisements, with a focus on cultural preferences of online consumers. For this, Hall’s context model is used that differentiates between high/low context messages and cultures. In this investigation, context adaptation is created through different types of celebrity-product match endorsements. In an experimental survey, Dutch and Indian female consumers judged two versions of an Instagram advertisement in which a celebrity (Mila Kunis) endorses Nike sports shoes. The static display context version of the advertisement co-presented the celebrity. In the dynamic display context version of the advertisement, she was shown to be actively wearing/running in the sports shoes. The data suggest culturally specific contextual preferences that influence the attitudes and purchase intentions of the two cultural groups. For the Dutch consumers, the product match, the celebrity credibility and the purchase intentions were different because of the static-context advertisement when compared with the dynamic display context advertisement. However, this was not observed in case of the Indian consumers.
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Dissertations / Theses on the topic "Advertisements and Behavior and preferences"

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Denbok, Patricia. "Female Tourists, Magazine Advertisements and Travel Preferences." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2911.

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I set out to determine how the contemporary Western female traveler is constructed in popular travel media, and how resonant such images were with female travel consumers themselves. Two periods of ads were compared - 2003-2004, with 1989-1990 - from three widely circulated travel magazines, to gauge any differences discernible over the course of fifteen years with respect to how female tourists are being depicted. Methods included quantitative tabulated comparisons of the gender of travel ad subjects, content analyses of ads featuring female tourists, and participant input from questionnaires and focus groups. The female travel consumers who participated in this study were demographically compatible with the readership of the magazines in which these ads are shown. An intensive interview with one executive at a creative agency responsible for several of the ads was also conducted. <br /><br /> Results indicated that, while representations of female travelers have significantly increased both numerically and relatively to those depicting other sorts of tourists in recent years, this trend does not broadly include more progressive representations of women's increased socio-economic independence and status. <br /><br /> Female travelers are predominantly portrayed in ads as: <ul> <li>Young and attractive</li> <li>Sexualized</li> <li>Passive</li> <li>Sleeping or reclining, seemingly more interested in lying around (decoratively) in a trance-like state and being "pampered" than in actively engaging with their environment. </li></ul> These portrayals were incompatible overall with what female travelers themselves reported they enjoyed doing when they travel, and in terms of what they reported they find resonant in travel advertising. Overall, participants found the travel ads featuring females to be unappealing. <br /><br /> However, there were indications that the ways female travelers are portrayed in ads are slowly evolving to better reflect wider spread female economic independence and autonomy. In particular, a new phenomenon shown in more contemporary ads was the emergence of a "female gaze". This finding coincides with the simultaneous sexualization of female travel ad subjects ? perhaps in reflection of a current post-feminist emphasis on sexual freedom for females. Also noted was an increasing de-emphasis on specific destinations in ads, in favour of a more idealized generic "placelessness. " Female participants in this study did not generally like this trend. There appeared to be some lag in the industry in recognizing that "regular" (i. e. older, average-looking) women are an important source of revenue, in terms of making a larger proportion of travel decisions. Several possible explanations were offered to address this apparent gap between how females in travel ads are being depicted, and the stated likes and preferences of actual female travel consumers who participated in this study. <br /><br /> Female traveler-participants in this study indicated they would very much prefer to see actively engaged, older and realistic-looking female subjects in travel ads, in specific destinations. They noted that travel is a particularly personal form of consumerism, often closely interwoven with one's own sense of personal identity. That result may in part explain the strong negative reactions of many participants to some portrayals in these ads. Tourism-related marketing industries could also do far better in terms of better cultivating the goodwill of female travel consumers, and more successfully attracting their favorable attention.
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Gärtner, Manja. "Prosocial Behavior and Redistributive Preferences." Doctoral thesis, Stockholms universitet, Nationalekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-121353.

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This Ph.D. thesis contains four independent essays. The essays are summarized as follows. Essay I: Status quos and the prosociality of intuitive decision making This study investigates how the prosociality of intuitive choices depends on the presence of a status quo. I present the results of a dictator game experiment with a non-student sample. The dictator game is a choice between a selfish option and a fair and efficient option, and has either no status quo, a selfish status quo or a fair status quo. Intuitive choices are elicited in two ways, by an exogenous variation in time pressure and by measuring response times. I find that time pressure decreases the share of fair choices in decisions without a status quo, but has no effect in the presence of a status quo. Fair and selfish choices have equal response times in a decision without a status quo, whereas the status quo option is always chosen faster, i.e. fast choices are fair under a fair status quo and selfish under a selfish status quo. This suggests that the decision context critically affects whether intuitive choices are prosocial or selfish. Essay II: Risk preferences and the demand for redistribution If individuals view redistributive policy as an insurance against future negative economic shocks, then the demand for redistribution increases in individual risk aversion. We provide a direct test of the correlation between the demand for redistribution and individual risk aversion in a customized survey and find that they are strongly and robustly positively correlated: more risk averse people demand more redistribution. We also replicate the results from previous literature and, on the one hand, find that the demand for redistribution is positively correlated with altruism, the belief that individual economic success is the result of luck rather than effort, a working-class parental background and downward mobility experience and expectations. On the other hand, preferences for redistribution are negatively correlated with income, a conservative political ideology and upward mobility experience and expectations. The magnitude of the correlation between risk aversion and the demand for redistribution is comparable to the magnitude of these previously identified, and here replicated, correlates.  Essay III: Omission effects in trolley problems with economic outcomes This paper tests how ethical views and hypothetical choices in a trolley problem with economic outcomes depend on whether an outcome is the result of an action or an omission. In a vignette experiment, subjects read about a spectator that harms one person in order to save five others from harm either by taking an action or by omission, whereas the outcomes are either death or loss of property. The results show that the distinction between harmful actions and harmful omissions is significantly smaller in the economic domain, suggesting that omission effects in trolley problems are domain-specific. A comparison of moral views about harmful actions across outcome domains shows that this difference is driven by subjects being more outcome-focused when property rather than lives are at stake.  Essay IV: Is there an omission effect in prosocial behavior? We investigate whether individuals are more prone to act selfishly if they can passively allow for an outcome to be implemented (omission) rather than having to make an active choice (commission). In most settings, active and passive choice alternatives differ in terms of factors such as the presence of a suggested option, costs of taking an action, and awareness. We isolate the omission effect from confounding factors in two experiments, and find no evidence that the distinction between active and passive choices has an independent effect on the propensity to implement selfish outcomes. This suggests that increased selfishness through omission, as observed in various economic choice situations, is driven by other factors than a preference for selfish omissions.
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Kravig, Seth Dayton. "Coaching Behavior Preferences of Interscholastic Athletes." Thesis, University of North Texas, 2003. https://digital.library.unt.edu/ark:/67531/metadc4200/.

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The purpose of this study was to determine whether coaching behavior preferences of interscholastic athletes differ as a function of gender and type of sport. The Coaching Behavior Questionnaire (CBQ; Martin & Barnes, 1999) was administered to 372 interscholastic athletes. The mean scores of the participants' responses to each subscale on the CBQ were the dependent variables and gender and type of sport were the independent variables. Descriptive statistics revealed that female and male interscholastic athletes who perform on coactive, mixed, and interactive sport teams preferred coaches who engage in supportive and instructional behaviors, as opposed to non-responses or negative responses. A 2 (Gender) X 3 (Type of Sport) MANOVA and discriminant function analyses indicated that gender and the degree of interdependency between group members affects preferred coaching behavior. Thus, coaches should consider situational factors and personal characteristics when working with interscholastic athletes.
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Marshall, Victoria Heinrichs. "Conditioned Flavor Preferences in Children." W&M ScholarWorks, 2012. https://scholarworks.wm.edu/etd/1539626702.

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Fry, Patrick J. "Safety Evaluation of Billboard Advertisements on Driver Behavior in Work Zones." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366489662.

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Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.

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Siren, Mackenzie T. "ONLINE EXPLORATION: BROWSING BEHAVIOR AND WEBSITE FEATURE PREFERENCES." Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1382210762.

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Hagan, Amy Lynn. "Relationship between personality, exercise behavior, and exercise preferences." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0004267.

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Bellet, Clément. "Essays on inequality, social preferences and consumer behavior." Thesis, Paris, Institut d'études politiques, 2017. http://www.theses.fr/2017IEPP0004/document.

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Cette thèse étudie la façon dont l’inégalité intra et inter groupes affecte le comportement du consommateur et son bien-être via des effets de comparaisons sociales. L’objectif est une meilleure compréhension d’un certain nombre de phénomènes sociaux largement délaissés par la théorie classique du consommateur. Par exemple, dans quelle mesure les déterminants visibles d’une identité sociale tels que le groupe ethnique ou la caste affectent les comportements de consommation des ménages ? Comment comprendre le sur-endettement des plus pauvres malgré la persistante stagnation de leur revenu réel ? Ou encore, la consommation de biens de luxes devient-elle nécessaire au sein de sociétés plus inégalitaires et que nous apprend ce phénomène sur les limites sociales de la croissance économique ? Pour ce faire, la thèse incorpore d’importants résultats issus des travaux d’économie comportementale - en particulier s’agissant des préférences sociales et de l’évaluation subjective du bien-être - à la théorie du consommateur et de l’épargne. Le chapitre 1 développe un modèle de consommation relative qui tient compte des effets de comparaison au cours du temps et entre biens. Les chapitres suivant identifient ces effets à partir de données d’enquêtes représentatives de la population et de larges bases de données obtenues via des méthodes de web-scrapping. Le chapitre 2 se concentre sur l’endettement immobilier aux Etats-Unis lorsque les ménages se préoccupent de la taille relative de leur maison. Les chapitres 3 et 4 analysent la composante sociale des dépenses en Inde et leur implication en terme de malnutrition en utilisant des méthodes d’estimations standards et structurelles<br>This thesis studies ways in which inequality between and within groups affects consumer behaviors and welfare through social comparison effects. The objective is to provide a better understanding of a number of economic phenomena, namely: How to understand the extensive use of credit by lower income households in periods of stagnating real income growth? How do visible identities such as race or caste affect consumption choices, and can social hierarchies lead to poverty traps? Do luxury goods become more necessary when inequality rises, and what does such a phenomenon tell us about the social limits to growth? To that aim, the thesis incorporates important findings of behavioural economics, in particular on other-regarding preferences and subjective well-being, into theories of consumption and savings. Chapter 1 presents a model of relative consumption which accounts for comparison effects over time and across goods. The following chapters identify these effects using representative survey data and large datasets obtained via web-scrapping techniques. Chapter 2 looks at mortgage debt in the United States when households care about the relative size of their house. Chapters 3 and 4 study the social component of expenditures in India and its implication in terms of malnutrition using standard and structural estimation techniques
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Canal, Camprodon Gerard. "Adapting robot behavior to user preferences in assistive scenarios." Doctoral thesis, TDX (Tesis Doctorals en Xarxa), 2020. http://hdl.handle.net/10803/669799.

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Robotic assistants have inspired numerous books and science fiction movies. In the real world, these kinds of devices are a growing need in amongst the elderly, who while life continue requiring more assistance. While life expectancy is increasing, life quality is not necessarily doing so. Thus, we may find ourselves and our loved ones being dependent and needing another person to perform the most basic tasks, which has a strong psychological impact. Accordingly, assistive robots may be the definitive tool to give more quality of life by empowering dependent people and extending their independent living. Assisting users to perform daily activities requires adapting to them and their needs, as they might not be able to adapt to the robot. This thesis tackles adaptation and personalization issues through user preferences. We 'focus on physical tasks that involve close contact, as these present interesting challenges, and are of great importance for he user. Therefore, three tasks are mainly used throughout the thesis: assistive feeding, shoe fitting, and jacket dressing. We first describe a framework for robot behavior adaptation that illustrates how robots should be personalized for and by end- users or their assistants. Using this framework, non-technical users determine how !he robot should behave. Then, we define the concept of preference for assistive robotics scenarios and establish a taxonomy, which includes hierarchies and groups of preferences, grounding definitions and concepts. We then show how the preferences in the taxonomy are used with Al planning systems to adapt the robot behavior to the preferences of the user obtained from simple questions. Our algorithms allow for long-term adaptations as well as to cope with misinformed user models. We further integrate the methods with low-level motion primitives that provide a more robust adaptation and behavior while lowering the number of needed actions and demonstrations. Moreover, we perform a deeper analysis in Planning and preferences with the introduction of new algorithms to provide preference suggestions in planning domains. The thesis then concludes with a user study that evaluates the use of the preferences in the three real assistive robotics scenarios. The experiments show a clear understanding of the preferences of users, who were able to assess the impact of their preferences on the behavior of the robot. In summary, we provide tools and algorithms to design the robotic assistants of the future. Assistants that should be able to adapt to the assisted user needs and preferences, just as human assistants do nowadays.<br>Els assistents robòtics han inspirat nombrosos llibres i pel·lícules de ciència-ficció al llarg de la història. Però tornant al món real, aquest tipus de dispositius s'estan tornant una necessitat per a una societat que envelleix a un ritme ràpid i que, per tant, requerirà més i més assistència. Mentre l'esperança de vida augmenta, la qualitat de vida no necessàriament ho fa. Per tant, ens podem trobar a nosaltres mateixos i als nostres estimats en una situació de dependència, necessitant una altra persona per poder fer les tasques més bàsiques, cosa que té un gran impacte psicològic. En conseqüència, els robots assistencials poden ser l'eina definitiva per proporcionar una millor qualitat de vida empoderant els usuaris i allargant la seva capacitat de viure independentment. L'assistència a persones per realitzar tasques diàries requereix adaptar-se a elles i les seves necessitats, donat que aquests usuaris no poden adaptar-se al robot. En aquesta tesi, abordem el problema de l'adaptació i la personalització d'un robot mitjançant preferències de l'usuari. Ens centrem en tasques físiques, que involucren contacte amb la persona, per les seves dificultats i importància per a l'usuari. Per aquest motiu, la tesi utilitzarà principalment tres tasques com a exemple: donar menjar, posar una sabata i vestir una jaqueta. Comencem definint un marc (framework) per a la personalització del comportament del robot que defineix com s'han de personalitzar els robots per usuaris i pels seus assistents. Amb aquest marc, usuaris sense coneixements tècnics són capaços de definir com s'ha de comportar el robot. Posteriorment definim el concepte de preferència per a robots assistencials i establim una taxonomia que inclou jerarquies i grups de preferències, els quals fonamenten les definicions i conceptes. Després mostrem com les preferències de la taxonomia s'utilitzen amb sistemes planificadors amb IA per adaptar el comportament del robot a les preferències de l'usuari, que s'obtenen mitjançant preguntes simples. Els nostres algorismes permeten l'adaptació a llarg termini, així com fer front a models d'usuari mal inferits. Aquests mètodes són integrats amb primitives a baix nivell que proporcionen una adaptació i comportament més robusts a la mateixa vegada que disminueixen el nombre d'accions i demostracions necessàries. També fem una anàlisi més profunda de l'ús de les preferències amb planificadors amb la introducció de nous algorismes per fer suggeriments de preferències en dominis de planificació. La tesi conclou amb un estudi amb usuaris que avalua l'ús de les preferències en les tres tasques assistencials. Els experiments demostren un clar enteniment de les preferències per part dels usuaris, que van ser capaços de discernir quan les seves preferències eren utilitzades. En resum, proporcionem eines i algorismes per dissenyar els assistents robòtics del futur. Uns assistents que haurien de ser capaços d'adaptar-se a les preferències i necessitats de l'usuari que assisteixen, tal com els assistents humans fan avui en dia.
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Books on the topic "Advertisements and Behavior and preferences"

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Pas, Harry van der. Matrimonial preferences among the bhadralok of Calcutta. HSP-Publications, 1988.

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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 1999.

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1941-, Anderson G. Harvey, and International Life Sciences Institute-Nutrition Foundation. Diet and Behavior Committee., eds. Diet and behavior: Multidisciplinary approaches. Springer-Verlag, 1990.

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Ezeh, Alex Chika. Men's fertility, contraceptive use, and reproductive preferences. Macro International, 1996.

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Safra, Svi. Preference reversals and nonexpected utility behavior. Dept. of Economics, Institute for Policy Analysis, University of Toronto, 1988.

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Fischer, Wolfgang Chr. Buy Australian made. Dept. of Economics, James Cook University of North Queensland, 1995.

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I, Newman Bruce, and Gross Barbara L. 1955-, eds. Consumption values and market choices: Theory and applications. South-Western Pub., 1991.

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Park, C. Whan. Choosing what I want versus rejecting what I don't want: An application of decision framing to product option choice decisions. Marketing Science Institute, 1999.

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Lürssen, Jürgen. Produktwissen und Kaufentscheidung: Einbeziehung des Produktwissens bei der Analyse von Kaufentscheidungen mit der Information-Display-Matrix. P. Lang, 1989.

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Gebreselassie, Tesfayi. Spousal agreement on reproductive preferences in sub-Saharan Africa. Macro International, 2008.

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Book chapters on the topic "Advertisements and Behavior and preferences"

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Ertek, Gürdal, Murat Kaya, Cemre Kefeli, Özge Onur, and Kerem Uzer. "Scoring and Predicting Risk Preferences." In Behavior Computing. Springer London, 2012. http://dx.doi.org/10.1007/978-1-4471-2969-1_9.

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Schmidt, H. J., and G. K. Beauchamp. "Biological Determinants of Food Preferences in Humans." In Diet and Behavior. Springer London, 1990. http://dx.doi.org/10.1007/978-1-4471-1760-5_3.

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de Sousa, Alexandra A., and Meike Scheller. "Mate Preferences." In Encyclopedia of Sexual Psychology and Behavior. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-08956-5_893-1.

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Schram, Arthur J. H. C. "Expressed Preferences for Public Goods." In Voter Behavior in Economics Perspective. Springer Berlin Heidelberg, 1991. http://dx.doi.org/10.1007/978-3-642-84418-8_7.

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Fiala, Vojtěch, S. Adil Saribay, and Anna Szala. "Facial Characteristics: Mate Preferences." In Encyclopedia of Sexual Psychology and Behavior. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-08956-5_918-1.

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Lee, Jacob J., and Stephanie A. Kazanas. "Sex Differences: Mate Preferences." In Encyclopedia of Sexual Psychology and Behavior. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-08956-5_2110-1.

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Bhogal, Manpal Singh, and Daniel Farrelly. "Altruism: Female Mate Preferences." In Encyclopedia of Sexual Psychology and Behavior. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-08956-5_203-1.

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Hughes, Mercedes. "Hormones and Face Preferences." In Encyclopedia of Animal Cognition and Behavior. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-47829-6_1344-1.

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Hughes, Mercedes. "Hormones and Face Preferences." In Encyclopedia of Animal Cognition and Behavior. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-319-55065-7_1344.

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Kulisz, Michał. "KASER Model (Mate Preferences)." In Encyclopedia of Sexual Psychology and Behavior. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-08956-5_1295-1.

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Conference papers on the topic "Advertisements and Behavior and preferences"

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Ou, Jianling, Yue Ma, Yating Wu, and Xiang Li. "Risk assessment of underground road accidents based on driver behavior preferences." In Eighth International Conference on Traffic Engineering and Transportation System (ICTETS 2024), edited by Xiantao Xiao and Jia Yao. SPIE, 2024. https://doi.org/10.1117/12.3054679.

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Semwal, Rajeev, Nandita Tripathi, Ajay Rana, Mahesh Kumar Bairwa, Vipula Mathur, and Rajni Kumari. "AI-Driven Tourism Analytics: Understanding Traveler Behavior and Preferences through IoT Sensors." In 2024 7th International Conference on Contemporary Computing and Informatics (IC3I). IEEE, 2024. https://doi.org/10.1109/ic3i61595.2024.10829184.

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Zlatanov, Sonja, and Jasminka Đuričanin. "The evolving interaction between traditional marketing channels and the digital age." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.175z.

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In an era defined by digital transformation, this paper investigates the enduring impact of traditional marketing channels on consumer behavior within contemporary markets. It investigates the complex interaction between traditional marketing channels and the digital age, considering how these channels persist and adapt in the era of digitalization. A group of 248 respondents from Serbia participated in a questionnaire-based study, capturing engagement, preferences, and interactions with messages sent via traditional marketing channels. The study investigates how engagement levels are affected by factors such as recalling traditional marketing messages and engaging in digital actions following exposure. The results showed that traditional marketing remains relevant, with television commercials and print advertisements being encountered and recalled most frequently.
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Jain, Dr Neetu, and Deepmala Lakra. "ASTUDY ON THE ONLINE SHOPPING HABITS AMONG DIFFERENT AGE GROUPS." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250113.

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The study analyses online shopping patterns among different age groups in Bhopal, focusing on demographics, preferences, motivations, concerns, and cybersecurity awareness. It examines shopping frequency, product choices, preferred platforms, spending habits, and payment methods. The research explores the influence of social media, digital marketing, and advertisements on consumer behaviour. Additionally, it also assesses customer satisfaction, cybersecurity awareness, and challenges faced while shopping online. The findings aim to understand consumer behaviour of different age groups and provide insights for policymakers and marketers to enhance e-commerce strategies, improve customer experiences, and develop targeted marketing approaches.
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Lehmann, Janette, Claudia Müller-Birn, David Laniado, Mounia Lalmas, and Andreas Kaltenbrunner. "Reader preferences and behavior on Wikipedia." In HT '14: 25th ACM Conference on Hypertext and Social Media. ACM, 2014. http://dx.doi.org/10.1145/2631775.2631805.

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Ojtáš, Peter, and Ladislav Peška. "e-Shop User Preferences via User Behavior." In International Conference on e-Business. SCITEPRESS - Science and and Technology Publications, 2014. http://dx.doi.org/10.5220/0005102300680075.

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Basile, Silvia, Cristian Consonni, Matteo Manca, and Ludovico Boratto. "Matching User Preferences and Behavior for Mobility." In HT '20: 31st ACM Conference on Hypertext and Social Media. ACM, 2020. http://dx.doi.org/10.1145/3372923.3404839.

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Poylova, Margarita, Artem Davydov, and Lyudmila Alekseeva. "RELATIONSHIP OF MUSICAL PREFERENCES WITH AGGRESSIVE BEHAVIOR." In XVI International interdisciplinary congress "Neuroscience for Medicine and Psychology". LLC MAKS Press, 2020. http://dx.doi.org/10.29003/m1210.sudak.ns2020-16/377-378.

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Lee, Sang-Yun, Jeong-Woo Son, Sun-Joong Kim, and Won Ryu. "Audience's viewing behavior analysis for inferencing consumer preferences." In 2015 International Conference on Information and Communication Technology Convergence (ICTC). IEEE, 2015. http://dx.doi.org/10.1109/ictc.2015.7354681.

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Bernatskiy, Antonine, Gregory Hornby, and Josh Bongard. "Improving Robot Behavior Optimization by Combining User Preferences." In Artificial Life 14: International Conference on the Synthesis and Simulation of Living Systems. The MIT Press, 2014. http://dx.doi.org/10.7551/978-0-262-32621-6-ch158.

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Reports on the topic "Advertisements and Behavior and preferences"

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah, and Christopher Ruhm. Time Preferences and Consumer Behavior. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w20320.

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Hastings, Justine, Richard Van Weelden, and Jeffrey Weinstein. Preferences, Information, and Parental Choice Behavior in Public School Choice. National Bureau of Economic Research, 2007. http://dx.doi.org/10.3386/w12995.

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Chang, Hyo Jung Julie, Jennifer Yurchisin, and Su-Jeong Hwang Hwang Shin. An Examination of Elderly Female Consumers' Body Shapes, Activewear Preferences and Exercise Behavior. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.9481.

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Tran, Ngoc-Khanh, and Richard Zeckhauser. The Behavior of Savings and Asset Prices When Preferences and Beliefs are Heterogeneous. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w17199.

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Andersson, Gunnar, Karsten Hank, Marit Rønsen, and Andres Vikat. Gendering the family composition: sex preferences for children and childbearing behavior in the Nordic countries. Max Planck Institute for Demographic Research, 2004. http://dx.doi.org/10.4054/mpidr-wp-2004-019.

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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic targeting, psychographics, and distribution channels. By tracing these elements across different periods, the research uncovers how gender roles in alcohol marketing have evolved from rigid stereotypes to more nuanced, inclusive approaches. Findings indicate a shift from overtly gendered messaging, where alcohol was marketed through hyper-masculine or feminine imagery, to contemporary strategies emphasizing lifestyle aspirations and inclusivity. While historical ads reinforced traditional gender norms, modern campaigns increasingly cater to diverse identities, reflecting broader societal shifts. This research highlights the influential role of alcohol advertising in shaping consumer behavior and gender perceptions. Understanding these shifts is crucial for marketers and policymakers seeking to promote responsible and equitable marketing practices in an evolving social landscape.
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Cafferata, Fernando G., Patricio Domínguez, and Carlos Scartascini. Overconfidence and Gun Preferences: How Behavioral Biases Affect Your Safety. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004855.

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Overconfidence leads to risky behavior, including when people are around guns. Does overconfidence also shape attitudes about gun ownership and use? We evaluate this possibility by conducting nationally representative surveys in six countries in the Americas, including the United States. Results show that overconfident individuals are more willing to accept the use of guns and more likely to declare their willingness to use guns. These results indicate that overconfidence is a significant behavioral trait correlated with attitudes toward weapons handling, ownership, carrying, and use. Overall, over-confidence could lead, in equilibrium, to lower regulation than optimal and a higher amount of guns, even before considering the effect of the electoral system, lobbying, and campaign contributions. Efforts to correct the biases of individuals confronted with making decisions about guns should be a priority, especially in regulatory contexts. Information about actual performance and the risks entailed by wrong choices is a must. Obliging individuals to reflect on their choices may also help correct observed biases.
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Balali, Vahid, Arash Tavakoli, and Arsalan Heydarian. A Multimodal Approach for Monitoring Driving Behavior and Emotions. Mineta Transportation Institute, 2020. http://dx.doi.org/10.31979/mti.2020.1928.

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Studies have indicated that emotions can significantly be influenced by environmental factors; these factors can also significantly influence drivers’ emotional state and, accordingly, their driving behavior. Furthermore, as the demand for autonomous vehicles is expected to significantly increase within the next decade, a proper understanding of drivers’/passengers’ emotions, behavior, and preferences will be needed in order to create an acceptable level of trust with humans. This paper proposes a novel semi-automated approach for understanding the effect of environmental factors on drivers’ emotions and behavioral changes through a naturalistic driving study. This setup includes a frontal road and facial camera, a smart watch for tracking physiological measurements, and a Controller Area Network (CAN) serial data logger. The results suggest that the driver’s affect is highly influenced by the type of road and the weather conditions, which have the potential to change driving behaviors. For instance, when the research defines emotional metrics as valence and engagement, results reveal there exist significant differences between human emotion in different weather conditions and road types. Participants’ engagement was higher in rainy and clear weather compared to cloudy weather. More-over, engagement was higher on city streets and highways compared to one-lane roads and two-lane highways.
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Eslava, Marcela. The Political Economy of Fiscal Policy: Survey. Inter-American Development Bank, 2006. http://dx.doi.org/10.18235/0011281.

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This paper surveys the recent literature on the political economy of fiscal policy, in particular the accumulation of government debt. The authors examine three possible determinants of fiscal balances: opportunistic behavior by policymakers, heterogeneous fiscal preferences of either voters or politicians, and budget institutions. The focus is on the contributions of the last 10 years and emphasize findings related to developing countries. Included is original empirical evidence along with a recent body of literature on the fiscal preferences of voters, which, interestingly, seems to suggest that voters do not favor high-spending governments.
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Candelo, Natalia, Rajiv Sethi, Alejandro Gaviria, Juan Camilo Cárdenas, and Sandra Polanía. Discrimination in the Provision of Social Services to the Poor: A Field Experimental Study. Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0011266.

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This paper uses an experimental field approach to investigate the pro-social preferences and behavior of social services providers and the behavior of potential beneficiaries in Bogota, Colombia. Field experiments were conducted using games including a newly designed Distributive Dictator Game in order to examine traits and mechanisms guiding pro-sociality. Replicating the patterns of previous studies, individuals showed a preference for fair outcomes, positive levels of trust and reciprocity, and willingness to punish unfair outcomes. The results provide evidence that the poor trigger more pro-social behavior from all citizens, including public servants, but the latter display strategic generosity. Additional observations include a bias in favor of women and households with more dependents, but discriminatory behavior against stigmatized groups.
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