To see the other types of publications on this topic, follow the link: Advertisements and Behavior and preferences.
Dissertations / Theses on the topic 'Advertisements and Behavior and preferences'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Advertisements and Behavior and preferences.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Denbok, Patricia. "Female Tourists, Magazine Advertisements and Travel Preferences." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2911.
Full textAbstract:
I set out to determine how the contemporary Western female traveler is constructed in popular travel media, and how resonant such images were with female travel consumers themselves. Two periods of ads were compared - 2003-2004, with 1989-1990 - from three widely circulated travel magazines, to gauge any differences discernible over the course of fifteen years with respect to how female tourists are being depicted. Methods included quantitative tabulated comparisons of the gender of travel ad subjects, content analyses of ads featuring female tourists, and participant input from questionnaires and focus groups. The female travel consumers who participated in this study were demographically compatible with the readership of the magazines in which these ads are shown. An intensive interview with one executive at a creative agency responsible for several of the ads was also conducted. <br /><br /> Results indicated that, while representations of female travelers have significantly increased both numerically and relatively to those depicting other sorts of tourists in recent years, this trend does not broadly include more progressive representations of women's increased socio-economic independence and status. <br /><br /> Female travelers are predominantly portrayed in ads as: <ul> <li>Young and attractive</li> <li>Sexualized</li> <li>Passive</li> <li>Sleeping or reclining, seemingly more interested in lying around (decoratively) in a trance-like state and being "pampered" than in actively engaging with their environment. </li></ul> These portrayals were incompatible overall with what female travelers themselves reported they enjoyed doing when they travel, and in terms of what they reported they find resonant in travel advertising. Overall, participants found the travel ads featuring females to be unappealing. <br /><br /> However, there were indications that the ways female travelers are portrayed in ads are slowly evolving to better reflect wider spread female economic independence and autonomy. In particular, a new phenomenon shown in more contemporary ads was the emergence of a "female gaze". This finding coincides with the simultaneous sexualization of female travel ad subjects ? perhaps in reflection of a current post-feminist emphasis on sexual freedom for females. Also noted was an increasing de-emphasis on specific destinations in ads, in favour of a more idealized generic "placelessness. " Female participants in this study did not generally like this trend. There appeared to be some lag in the industry in recognizing that "regular" (i. e. older, average-looking) women are an important source of revenue, in terms of making a larger proportion of travel decisions. Several possible explanations were offered to address this apparent gap between how females in travel ads are being depicted, and the stated likes and preferences of actual female travel consumers who participated in this study. <br /><br /> Female traveler-participants in this study indicated they would very much prefer to see actively engaged, older and realistic-looking female subjects in travel ads, in specific destinations. They noted that travel is a particularly personal form of consumerism, often closely interwoven with one's own sense of personal identity. That result may in part explain the strong negative reactions of many participants to some portrayals in these ads. Tourism-related marketing industries could also do far better in terms of better cultivating the goodwill of female travel consumers, and more successfully attracting their favorable attention.
2
Gärtner, Manja. "Prosocial Behavior and Redistributive Preferences." Doctoral thesis, Stockholms universitet, Nationalekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-121353.
Full textAbstract:
This Ph.D. thesis contains four independent essays. The essays are summarized as follows. Essay I: Status quos and the prosociality of intuitive decision making This study investigates how the prosociality of intuitive choices depends on the presence of a status quo. I present the results of a dictator game experiment with a non-student sample. The dictator game is a choice between a selfish option and a fair and efficient option, and has either no status quo, a selfish status quo or a fair status quo. Intuitive choices are elicited in two ways, by an exogenous variation in time pressure and by measuring response times. I find that time pressure decreases the share of fair choices in decisions without a status quo, but has no effect in the presence of a status quo. Fair and selfish choices have equal response times in a decision without a status quo, whereas the status quo option is always chosen faster, i.e. fast choices are fair under a fair status quo and selfish under a selfish status quo. This suggests that the decision context critically affects whether intuitive choices are prosocial or selfish. Essay II: Risk preferences and the demand for redistribution If individuals view redistributive policy as an insurance against future negative economic shocks, then the demand for redistribution increases in individual risk aversion. We provide a direct test of the correlation between the demand for redistribution and individual risk aversion in a customized survey and find that they are strongly and robustly positively correlated: more risk averse people demand more redistribution. We also replicate the results from previous literature and, on the one hand, find that the demand for redistribution is positively correlated with altruism, the belief that individual economic success is the result of luck rather than effort, a working-class parental background and downward mobility experience and expectations. On the other hand, preferences for redistribution are negatively correlated with income, a conservative political ideology and upward mobility experience and expectations. The magnitude of the correlation between risk aversion and the demand for redistribution is comparable to the magnitude of these previously identified, and here replicated, correlates. Essay III: Omission effects in trolley problems with economic outcomes This paper tests how ethical views and hypothetical choices in a trolley problem with economic outcomes depend on whether an outcome is the result of an action or an omission. In a vignette experiment, subjects read about a spectator that harms one person in order to save five others from harm either by taking an action or by omission, whereas the outcomes are either death or loss of property. The results show that the distinction between harmful actions and harmful omissions is significantly smaller in the economic domain, suggesting that omission effects in trolley problems are domain-specific. A comparison of moral views about harmful actions across outcome domains shows that this difference is driven by subjects being more outcome-focused when property rather than lives are at stake. Essay IV: Is there an omission effect in prosocial behavior? We investigate whether individuals are more prone to act selfishly if they can passively allow for an outcome to be implemented (omission) rather than having to make an active choice (commission). In most settings, active and passive choice alternatives differ in terms of factors such as the presence of a suggested option, costs of taking an action, and awareness. We isolate the omission effect from confounding factors in two experiments, and find no evidence that the distinction between active and passive choices has an independent effect on the propensity to implement selfish outcomes. This suggests that increased selfishness through omission, as observed in various economic choice situations, is driven by other factors than a preference for selfish omissions.
3
Kravig, Seth Dayton. "Coaching Behavior Preferences of Interscholastic Athletes." Thesis, University of North Texas, 2003. https://digital.library.unt.edu/ark:/67531/metadc4200/.
Full textAbstract:
The purpose of this study was to determine whether coaching behavior preferences of interscholastic athletes differ as a function of gender and type of sport. The Coaching Behavior Questionnaire (CBQ; Martin & Barnes, 1999) was administered to 372 interscholastic athletes. The mean scores of the participants' responses to each subscale on the CBQ were the dependent variables and gender and type of sport were the independent variables. Descriptive statistics revealed that female and male interscholastic athletes who perform on coactive, mixed, and interactive sport teams preferred coaches who engage in supportive and instructional behaviors, as opposed to non-responses or negative responses. A 2 (Gender) X 3 (Type of Sport) MANOVA and discriminant function analyses indicated that gender and the degree of interdependency between group members affects preferred coaching behavior. Thus, coaches should consider situational factors and personal characteristics when working with interscholastic athletes.
4
Marshall, Victoria Heinrichs. "Conditioned Flavor Preferences in Children." W&M ScholarWorks, 2012. https://scholarworks.wm.edu/etd/1539626702.
Full text
5
Fry, Patrick J. "Safety Evaluation of Billboard Advertisements on Driver Behavior in Work Zones." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366489662.
Full text
6
Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.
Full text
7
Siren, Mackenzie T. "ONLINE EXPLORATION: BROWSING BEHAVIOR AND WEBSITE FEATURE PREFERENCES." Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1382210762.
Full text
8
Hagan, Amy Lynn. "Relationship between personality, exercise behavior, and exercise preferences." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0004267.
Full text
9
Bellet, Clément. "Essays on inequality, social preferences and consumer behavior." Thesis, Paris, Institut d'études politiques, 2017. http://www.theses.fr/2017IEPP0004/document.
Full textAbstract:
Cette thèse étudie la façon dont l’inégalité intra et inter groupes affecte le comportement du consommateur et son bien-être via des effets de comparaisons sociales. L’objectif est une meilleure compréhension d’un certain nombre de phénomènes sociaux largement délaissés par la théorie classique du consommateur. Par exemple, dans quelle mesure les déterminants visibles d’une identité sociale tels que le groupe ethnique ou la caste affectent les comportements de consommation des ménages ? Comment comprendre le sur-endettement des plus pauvres malgré la persistante stagnation de leur revenu réel ? Ou encore, la consommation de biens de luxes devient-elle nécessaire au sein de sociétés plus inégalitaires et que nous apprend ce phénomène sur les limites sociales de la croissance économique ? Pour ce faire, la thèse incorpore d’importants résultats issus des travaux d’économie comportementale - en particulier s’agissant des préférences sociales et de l’évaluation subjective du bien-être - à la théorie du consommateur et de l’épargne. Le chapitre 1 développe un modèle de consommation relative qui tient compte des effets de comparaison au cours du temps et entre biens. Les chapitres suivant identifient ces effets à partir de données d’enquêtes représentatives de la population et de larges bases de données obtenues via des méthodes de web-scrapping. Le chapitre 2 se concentre sur l’endettement immobilier aux Etats-Unis lorsque les ménages se préoccupent de la taille relative de leur maison. Les chapitres 3 et 4 analysent la composante sociale des dépenses en Inde et leur implication en terme de malnutrition en utilisant des méthodes d’estimations standards et structurelles<br>This thesis studies ways in which inequality between and within groups affects consumer behaviors and welfare through social comparison effects. The objective is to provide a better understanding of a number of economic phenomena, namely: How to understand the extensive use of credit by lower income households in periods of stagnating real income growth? How do visible identities such as race or caste affect consumption choices, and can social hierarchies lead to poverty traps? Do luxury goods become more necessary when inequality rises, and what does such a phenomenon tell us about the social limits to growth? To that aim, the thesis incorporates important findings of behavioural economics, in particular on other-regarding preferences and subjective well-being, into theories of consumption and savings. Chapter 1 presents a model of relative consumption which accounts for comparison effects over time and across goods. The following chapters identify these effects using representative survey data and large datasets obtained via web-scrapping techniques. Chapter 2 looks at mortgage debt in the United States when households care about the relative size of their house. Chapters 3 and 4 study the social component of expenditures in India and its implication in terms of malnutrition using standard and structural estimation techniques
10
Canal, Camprodon Gerard. "Adapting robot behavior to user preferences in assistive scenarios." Doctoral thesis, TDX (Tesis Doctorals en Xarxa), 2020. http://hdl.handle.net/10803/669799.
Full textAbstract:
Robotic assistants have inspired numerous books and science fiction movies.
In the real world, these kinds of devices are a growing need in amongst the elderly, who while life continue requiring more assistance. While life expectancy is increasing, life quality is not necessarily doing so. Thus, we may find ourselves and our loved ones being dependent and needing another person to perform the most basic tasks, which has a strong psychological impact. Accordingly, assistive robots may be the definitive tool to give more quality of life by empowering dependent people and extending their independent living.
Assisting users to perform daily activities requires adapting to them and their needs, as they might not be able to adapt to the robot.
This thesis tackles adaptation and personalization issues through user preferences. We 'focus on physical tasks that involve close contact, as these present interesting challenges, and are of great importance for he user. Therefore, three tasks are mainly used throughout the thesis: assistive feeding, shoe fitting, and jacket dressing. We first describe a framework for robot behavior adaptation that illustrates how robots should be personalized for and by end- users or their assistants. Using this framework, non-technical users determine how !he robot should behave. Then, we define the concept of preference for assistive robotics scenarios and establish a taxonomy, which includes hierarchies and groups of preferences, grounding definitions and concepts. We then show how the preferences in the taxonomy are used with Al planning systems to adapt the robot behavior to the preferences of the user obtained from simple questions. Our algorithms allow for long-term adaptations as well as to cope with misinformed user models. We further integrate the methods with low-level motion primitives that provide a more robust adaptation and behavior while lowering the number of needed actions and demonstrations. Moreover, we perform a deeper analysis in Planning and preferences with the introduction of new algorithms to provide preference suggestions in planning domains. The thesis then concludes with a user study that evaluates the use of the preferences in the three real assistive robotics scenarios. The experiments show a clear understanding of the preferences of users, who were able to assess the impact of their preferences on the behavior of the robot.
In summary, we provide tools and algorithms to design the robotic assistants of the future. Assistants that should be able to adapt to the assisted user needs and preferences, just as human assistants do nowadays.<br>Els assistents robòtics han inspirat nombrosos llibres i pel·lícules de ciència-ficció al llarg de la història. Però tornant al món real, aquest tipus de dispositius s'estan tornant una necessitat per a una societat que envelleix a un ritme ràpid i que, per tant, requerirà més i més assistència. Mentre l'esperança de vida augmenta, la qualitat de vida no necessàriament ho fa. Per tant, ens podem trobar a nosaltres mateixos i als nostres estimats en una situació de dependència, necessitant una altra persona per poder fer les tasques més bàsiques, cosa que té un gran impacte psicològic. En conseqüència, els robots assistencials poden ser l'eina definitiva per proporcionar una millor qualitat de vida empoderant els usuaris i allargant la seva capacitat de viure independentment. L'assistència a persones per realitzar tasques diàries requereix adaptar-se a elles i les seves necessitats, donat que aquests usuaris no poden adaptar-se al robot. En aquesta tesi, abordem el problema de l'adaptació i la personalització d'un robot mitjançant preferències de l'usuari. Ens centrem en tasques físiques, que involucren contacte amb la persona, per les seves dificultats i importància per a l'usuari. Per aquest motiu, la tesi utilitzarà principalment tres tasques com a exemple: donar menjar, posar una sabata i vestir una jaqueta. Comencem definint un marc (framework) per a la personalització del comportament del robot que defineix com s'han de personalitzar els robots per usuaris i pels seus assistents. Amb aquest marc, usuaris sense coneixements tècnics són capaços de definir com s'ha de comportar el robot. Posteriorment definim el concepte de preferència per a robots assistencials i establim una taxonomia que inclou jerarquies i grups de preferències, els quals fonamenten les definicions i conceptes. Després mostrem com les preferències de la taxonomia s'utilitzen amb sistemes planificadors amb IA per adaptar el comportament del robot a les preferències de l'usuari, que s'obtenen mitjançant preguntes simples. Els nostres algorismes permeten l'adaptació a llarg termini, així com fer front a models d'usuari mal inferits. Aquests mètodes són integrats amb primitives a baix nivell que proporcionen una adaptació i comportament més robusts a la mateixa vegada que disminueixen el nombre d'accions i demostracions necessàries. També fem una anàlisi més profunda de l'ús de les preferències amb planificadors amb la introducció de nous algorismes per fer suggeriments de preferències en dominis de planificació. La tesi conclou amb un estudi amb usuaris que avalua l'ús de les preferències en les tres tasques assistencials. Els experiments demostren un clar enteniment de les preferències per part dels usuaris, que van ser capaços de discernir quan les seves preferències eren utilitzades. En resum, proporcionem eines i algorismes per dissenyar els assistents robòtics del futur. Uns assistents que haurien de ser capaços d'adaptar-se a les preferències i necessitats de l'usuari que assisteixen, tal com els assistents humans fan avui en dia.
11
Krishnan, Hari Shanker. "A diagnostic model for testing the memorability of advertisements." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185728.
Full textAbstract:
The purpose of this research is to develop and empirically test a conceptual framework for examining the effects of advertising exposure on consumer memory so as to better understand the information processing of advertisements. Patterns and levels of performance on various tests of memory for different advertisement components are interpreted within the framework of a memory model adapted from the well-known SAM model in psychology. Predictions are made regarding the effects on recall, recognition, and indirect test performance of an ad's execution strength and relevance to the main message elements, and elaboration (semantic versus nondirected). The general diagnostic procedures are illustrated in a study of humor in advertising. Subjects viewed print ads with variations in the humorous execution's strength and relevance to the brand claims either without explicit instructions to elaborate or with a task requiring semantic elaboration of the links between the humor and the brand claims. Subsequently they completed a (direct) recognition or recall task, or an indirect test of memory for various ad components. The results, though not entirely systematic, show that memory for the brand name and brand claim components vary as a function of stimulus characteristics and the processing operations at encoding. Second, the findings show that the ad components may facilitate or interfere with each other. High levels of attention to one ad component may lead to lower memory performance on other components. Third, this research shows how a theory-based set of comparisons of memory test performance may be used to identify the locus of effects, viz., at encoding or at retrieval. Memory failures due to lack of encoding attention to the ad are distinguished from the inability to retrieve the encoded information later. Finally, the study demonstrates the use of indirect tasks in testing advertising effects that implicate implicit retrieval processes from memory. The patterns of parallel versus dissociated performance on traditional direct versus indirect tests offer insights into various types of advertising effects on memory. The academic and managerial implications of the findings are discussed.
12
Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.
Full textAbstract:
Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to many brands advertising digitally. But the increase of advertising clutter is leading to the audience feeling intruded. This results in the audience avoiding the advertising by using ad blocks or opting to not to use streaming platforms with advertisements. In the current changing digital landscape the advertisers need to innovate to find alternative ways to reach targeted audiences with innovative methods.<br>Mediekonvergens har möjliggjort integration av olika tekniker och gett upphov till olika OTT-tjänster. Publiken har fortsatt att titta på mer videoinnehåll online, samtidigt titta på mindre tv-sändningar. Den största anledningen till att publiken har börjat använda OTT-tjänster är att de kan titta på videoinnehåll enligt deras bekvämlighet. Med hjälp av flow teori kan vi förstå vissa faktorer som leder till publikens acceptans av en ny OTT-tjänst. Minskningen av TV-tittarnas tittande har resulterat i en minskning av vinsterna från TV-reklam. På grund av detta annonserar många märken digitalt. Men ökningen av advertising clutter leder till att publiken känner sig intrång.Detta leder till att publiken undviker reklam genom att använda ad-block eller välja att inte använda streamingtjänster med annonser. I detta nya digitala landskap måste annonsörerna innovera för att hitta alternativa sätt att nå målgrupper med innovativa metoder.
13
Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.
Full textAbstract:
The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
14
Chu, Ling-Ru. "The behavior and social preferences of New Zealand white rabbits /." For electronic version search Digital dissertations database. Restricted to UC campuses. Access is free to UC campus dissertations, 2003. http://uclibs.org/PID/11984.
Full text
15
Castle, Ashley Deal. "Strategies for Implementing Advertisements in the Green Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4430.
Full textAbstract:
After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected business leaders with experience in advertising green products were supplemented with a review of documentation. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed strategies used in green advertising. The themes that emerged from the research include usage of social media, understanding behaviors of green consumers, and expectations of the emerging millennial generation. The implication for positive social change is the potential for increased environmental awareness that could positively affect the environment and improve effectiveness for companies that sell green products.
16
Sheng, Xiao-ling. "Cultural Influences and Negotiation: Chinese Conflict Resolution Preferences and Negotiation Behavior." TopSCHOLAR®, 1995. http://digitalcommons.wku.edu/theses/883.
Full textAbstract:
As international trade between China and the United States has increased markedly in recent years, negotiation behavior between Chinese and Americans has become a timely issue. Most research conducted in this area discusses the fundamental cultural differences between East and West, as well as the difficulties Westerners have in negotiating with the Chinese. Little was written on the actual negotiation behavior itself. This paper is focused on the negotiation behavior between Chinese and American business people. Following a review of relevant research, the author found that both Confucian philosophy and Taoistic philosophy continue to provide the foundations of Chinese cultural traditions and values, which influence Chinese perceptions and approaches to conflict resolution and thus affect Chinese negotiation behavior. Cultural values discussed include harmony, collectivism, conformity, holism-contextualism, time, face, shame, reciprocity, high context, friendship, and Guanxi. The author suggests that traditional Chinese cultural values influence Chinese people to be less openly assertive and emotional in conflict situations, which consequently lead Chinese negotiators to the adoption of high compromising and avoiding behaviors and a relatively low preference for competing and assertive postures in negotiations. Based on the cultural values and Chinese conflict preferences, the author offers recommendations for preparing, conducting, and concluding negotiations with Chinese people.
17
Dong, Xiao. "Consumer Preferences, Consumer Behavior and Producer Responses in the Retail Sector." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1572935866720799.
Full text
18
Sihra, Colson Eve. "Consumption, social interactions and preferences." Thesis, Paris, Institut d'études politiques, 2017. http://www.theses.fr/2017IEPP0015/document.
Full textAbstract:
La notion de besoin caractérise souvent une nécessité biologique, le strict minimum pour se nourrir et se loger. Les besoins ont pourtant souvent été définis comme relatifs et propres à une situation donnée. Les incitations culturelles et sociales tendent à fournir des motivations puissantes aux individus, les conduisant à prendre des décisions parfois à leur détriment au plus ou moins long-terme. Ces choix révèlent certains besoins allant au-delà de la seule survie. Ma thèse a pour objectif de mieux comprendre ces décisions en incluant des composants sociaux ou culturels à la théorie standard de la consommation. Elle contribue à faire le lien entre deux branches importantes de la littérature économique: l'analyse de la demande, et l'économie comportementale/sociale. Les différents chapitres répondent à des questions telles que : pourquoi les personnes souffrant de malnutrition dépensent une part significative de leur budget en biens ostentatoires (premier chapitre) ? Pourquoi des personnes différant seulement par le groupe social auquel elles appartiennent ne consomment pas les mêmes biens (deuxième chapitre) ? Les interactions sociales contribuent-elles à la persistance de goûts locaux (troisième chapitre) ? Et l'intégration commerciale contribue-t-elle à la convergence des goûts (quatrième chapitre) ? Ces sujets requièrent de considérer la signification sociale des choix de consommation, en plus de l'effet du revenu, des prix et de leur valeur fonctionnelle. En d'autres termes, ils requièrent de penser la consommation comme un langage<br>The notion of need often characterizes the strict minimum amount of food and shelter to survive. Needs have however recurrently been described as essentially relative and context-driven. Indeed, cultural and social incentives tend to provide powerful motivations for individuals to engage in choices sometimes detrimental to their short- or long-term fitness. These choices reveal certain needs which are beyond mere sustenance. My thesis aims at better understanding these decisions by including cultural and social components to a standard theory of consumption. By doing so, it contributes to bridge the gap between two important branches of the literature: demand analysis and behavioral/social economics. The different chapters adress questions such as: Why do malnourished people spend a significant portion of their budget on conspicuous goods (first chapter)? Why do people of different social groups choose to consume different types of goods, given similar prices, income and demographics (second chapter)? Do social interactions contribute to the persistence of localized tastes (third chapter)? And does market integration contribute to taste convergence (fourth chapter)? These topics require to take into account the social meaning of consumption choices, aside from income, prices and functionality. In other words, they require to consider consumption as a language
19
Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.
Full text
20
Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.
Full text
21
Jalili, Monire. "CONSUMPTION PREFERENCES, TIME AND UNCERTAINTY: IMPACTS ON RETAIL PRICING TACTICS." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22681.
Full textAbstract:
My dissertation is a collection of three essays with analytical models at the interface of marketing and operations with a focus on pricing. The common theme in this dissertation is studying the effect of the consumer-driven demand on the optimal operational decisions of a single firm. This dissertation includes co-authored material. In my first essay, I study the role of consumers' opposing perceptions of green quality on the optimal product line decisions, i.e., products, prices and quality by analyzing the firm's optimization problem and incorporating an endogenous demand model that emerges from the consumers' preferences while considering the cost implications of introducing a green product. My second essay is on optimal timing of price discounts. Delaying discounts, i.e., giving discounts on future spending based on current spending is a prevalent retail discounting practice. For a market of rational and forward-looking consumers who repeatedly visit and purchase with the firm, we analyze the relative efficacy of delayed credits vs. a natural alternative of immediate discounts. In my third essay, I explore a firm's optimal pricing strategy when it simultaneously rents and sells a product for which consumers have a priori valuation uncertainty.
22
Snezek, Louann A. "Clothing preferences and shopping behavior of male homosexual and heterosexual college students." Connect to this title online, 1986. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1094831851.
Full text
23
Schmidt, Rooney Erika. "Examining Parent Pretreatment Expectancies and Preferences in Dialectical Behavior Therapy with Adolescents." Thesis, Long Island University, C. W. Post Center, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10273544.
Full textAbstract:
<p> Dialectical Behavior Therapy for Adolescents (DBT-A) is an acceptance and change-based treatment protocol that includes parent participation, and has been shown to be effective with emotionally dysregulated, suicidal, and self-injurious adolescents (Mehlum et al., 2014, 2016) who often show high rates of treatment utilization and subsequent dropout (Groves, Backer, van den Bosch, & Miller, 2012). Despite its demonstrated effectiveness and despite parents’ active role in treatment, there is limited treatment acceptability data for DBT-A, and even less investigation into the parent perspective. Pretreatment expectancies and preferences are two common factors associated with treatment acceptability that have been shown to influence treatment participation, adherence, and outcomes that can inform methods for enhancing evidence-based treatments, yet remain underinvestigated (Nock & Kazdin, 2001; Wymbs et al., 2015). The primary goal of the current study was to assess parent pretreatment expectancies and preferences prior to entering an outpatient DBT-A program with their adolescents. Twenty-three parents completed two self-report assessment measures just prior to starting treatment: The Parent Expectancies for Treatment Scale (PETS; Nock & Kazdin, 2001), and the Parent Preferences for Treatment form developed for this study to assess preferences for eight alternative treatment delivery formats. Results showed that parents had moderately high overall expectancies for DBT-A (<i> M</i> = 97.78, <i>SD</i> = 9.03). Subscale analyses indicated high parent expectancies for its credibility (Credibility, <i>M</i> = 52.09, <i>SD</i> = 5.44), moderately high expectancies for child improvement (Child Improvement, <i>M</i> = 23.43, <i> SD</i> = 3.49), and moderate expectancies for parent involvement (Parent Involvement, <i>M</i> = 22.17, <i>SD</i> = 2.98). Highest rated expectancies were related to the credibility of DBT-A as a valuable, worthwhile treatment and the large role of parent involvement in treatment. The four most preferred alternative format options were to add weekly skills training for individual families, weekly individual parenting skills sessions, weekly parent-only support groups, and weekly parent therapy sessions. The two least preferred format options involved partially or fully separating parent and teens in multifamily skills group. This study provides preliminary support for the use of assessing parents’ pretreatment expectancies and preferences for DBT-A as an initial step toward understanding the treatment attitudes and desires of parents with teens referred to DBT-A. Clinical implications for the utility of these findings in clinical practice and future research are discussed.</p>
24
Moore, Fhionna R. "The effects of female status on sex differentiated mate preferences." Thesis, St Andrews, 2007. http://hdl.handle.net/10023/332.
Full text
25
Park, Seong Yong. "Modeling dynamic choice behavior : empirical analysis using multinomial logit and multiperiod multinomial probit models /." Thesis, Connect to this title online; UW restricted, 1996. http://hdl.handle.net/1773/8727.
Full text
26
Hustvedt, Gwendolyn. "Consumer preferences for blended organic cotton apparel." Diss., Manhattan, Kan. : Kansas State University, 2006. http://hdl.handle.net/2097/150.
Full text
27
Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
Full text
28
McGaha, Kristina K. "An Interpretive Phenomenological Study of America's Emerging Workforce| Exploring Generation Z's Leadership Preferences." Thesis, University of Phoenix, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10974750.
Full textAbstract:
<p> By 2030, almost every entry level role in the United States will be filled by a member of Generation Z (born after 1995). Researchers have noted an unclear understanding of the Generation Z perspective on leadership; despite Generation Z’s increasing presence in the workforce. This knowledge gap is detrimental to organizational viability and can negatively impact organizational performance and strategy. The purpose of this study was to identify the leadership preferences of Generation Z based on their lived experience in the workplace; and discuss to what extent Generation Z prefers a transactional or transformational leadership style. A theoretical frame that links generational identity (generational cohort theory) to leadership theory supports the exploration of these preferences phenomenologically and establishes the significance of generational leadership preferences on organizational performance. Semi-structured, open-ended interviews were conducted and analyzed using a modified version of interpretive phenomenological analysis (IPA). IPA revealed six (6) emergent themes in the phenomenon under investigation (specifically Generation Z’s workplace experiences); the themes were described and their implications interpreted. The findings were validated using a relatively novel tool for phenomenology: freelisting (a cultural domain analysis tool). The findings describe Generation Z’s ideal leader and their introspective thoughts on their workplace identity and experiences. It was concluded that Generation Z tends to prefer transformational leadership more than transactional leadership, supported and predicted by the literature. Understanding Generation Z’s leadership preferences will provide insight on better methods for organizations to recruit, train, and develop employees. Such insights will also be beneficial to future Generation Z research.</p><p>
29
Lobasenko, Valeriia. "Consumer behavior towards innovative products : which methodologies for which values?" Thesis, Université Grenoble Alpes (ComUE), 2017. http://www.theses.fr/2017GREAE002/document.
Full textAbstract:
L’objectif de cette thèse est d’analyser les différents types de valeurs qui déterminent et expliquent les choix et comportements des consommateurs avec une attention particulière pour les produits innovants. Plus particulièrement, on cherche à déterminer leurs consentements à payer pour des produits innovants avec des caractéristiques durables d’une part, et comment les préférences du consommateur et les caractéristiques du produit interviennent dans le processus de la prise de la décision d’autre part.Dans le premier chapitre, nous affirmons que les préférences individuelles sont reflétées dans leurs consentements à payer pour un produit / service et sont basées sur les valeurs individuelles. Ces valeurs sont stables pour chaque individu, guident ses préférences et ses actions en tant qu'individu (valeurs personnelles) et en tant qu'agent économique (valeurs client et consommateur). En se focalisant sur la consommation de produits innovants et durables, cette thèse aborde également les valeurs environnementales et innovantes.L'analyse des valeurs pour les produits innovants est d'une grande importance pour les entreprises, car elle permet d'anticiper les préférences et leurs changements, et par là même, elle contribue à la définition des priorités dans les processus de développement de nouvelles offres de produits.Les systèmes complexes de ces valeurs entraînent des défis particuliers pour l'estimation, qui sont discutés dans le chapitre 2. Notamment, l'exactitude des estimations du CAP dépend du choix de la méthode utilisée par le chercheur.Les résultats obtenus montrent que les consommateurs ont une valorisation positive de produits innovants avec des caractéristiques durables. Ces valorisations sont basées sur les préférences des consommateurs et ses valeurs personnelles et de consommateur. Les études empiriques présentées dans les chapitres 3 et 4 proposent deux approches expérimentales qui contribuent à la compréhension des comportements des consommateurs à l'égard de produits innovants et à la compréhension des difficultés et défis des méthodes expérimentales d'élicitation de préférences pour ces produits/services. En outre, ils démontrent la validité du concept des valeurs dans le comportement des consommateurs<br>The general purpose of this thesis is to analyze the different types of values that determine and explain the choices and behavior of consumers with a particular focus on innovative products. Specifically, we want to know whether consumers are willing to pay for innovative products with sustainable features and how consumer preferences and characteristics of the product are involved in the process of the decision-making. In addition, we test new methods for such estimations.In the Chapter 1 we claim that individual preferences are reflected in willingness to pay for a product/service and are based on individual’s values. These values are stable for each individual, guide his/her preferences and actions as an individual (personal values) and as an economic agent (customer and consumer values). With the focus on the consumption of innovative and sustainable products, this thesis discusses also environmental and innovative values.The importance of value analysis for innovative products is of a high importance for companies, because it allows to anticipate preferences and their changes, and by this, helps to define the priorities of new product development processes.The complex systems of these values result in particular challenges for the estimation, discussed in Chapter 2. Therefore, the accuracy of WTP estimates depends on the choice of the method used by the researcher.The obtained results show that consumers have positive valuations of innovative products with sustainable characteristics. These valuations are based on consumers preferences and values inherent to him/her are an individual and as a consumer. The empirical studies presented in Chapters 3 and 4 offer two experimental approaches, which contribute to the understanding of consumer behavior towards innovative products and to the understanding of the difficulties and challenges for experimental methods of preference elicitation for these products/services. In addition, they demonstrate the validity of value theory in consumer behavior
30
Conway, M. Christine. "Effects of Shifting Populations and Preferences on Nonindustrial Landowner Behavior: An Example from Virginia." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/35476.
Full textAbstract:
The study was undertaken in response to a prediction by the Virginia Department of Forestry (VDOF) that current harvest levels cannot be sustained into the future given an increasing growth to removal insufficiency throughout the state of Virginia. The purpose of the study is to determine how market signals, land and owner characteristics, and owner preferences affect landowners' decisions concerning their forestland. Particular emphasis is placed on the effects of absenteeism and land fragmentation on landowner behavior. Such information is important for targeting policies that will successfully maintain commercial timber levels throughout the state.<br>Master of Science
31
Simms, Andrea P. "The Relationship Between Teachers' Causal Attributions for Student Problem Behavior and Teachers' Intervention Preferences." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1400093748.
Full text
32
ALVINO, Letizia. "Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics." Doctoral thesis, Università degli studi del Molise, 2018. http://hdl.handle.net/11695/83721.
Full textAbstract:
La presente tesi di dottorato è indirizzata allo studio di una nuova disciplina nata dall’unione di Marketing, Psicologia e Neuroscienze, anche nota come Consumer Neuroscience. La tesi si focalizza sulle esistenti e potenziali cause che identificano, definiscono e influenzano il processo decisionale e il comportamento di acquisto. La tesi mira a contribuire sia agli aspetti teorici che a quelli pratici nel campo di studi della Consumer Neuroscience.
La tesi è costituita da un esame della letteratura e una ricerca qualitativa.
L’analisi della letteratura mira a stabilire i benefici e i risultati ottenuti nel campo del Consumer Neuroscience. L’analisi ha inoltre l’ulteriore obiettivo di identificare e analizzare gli esistenti e potenziali problemi legati all’utilizzo delle tecniche di neuroimaging in Marketing.
L’analisi qualitativa ha invece lo scopo di studiare i processi cognitivi e neuronali alla base delle preferenze e i comportamenti d’acquisto dei consumatori durante una “reale esperienza di prodotto”. A tale fine, due studi sono stati condotti utilizzando l'elettroencefalogramma (EEG) per misurare l'attività cerebrale dei partecipanti e le loro preferenze.
• Studio 1: l’esperimento si basa su un approccio del tutto sperimentale. L’attività celebrale e le preferenze dei partecipanti per quattro vini sono stati misurati durante l'“esperienza di prodotto” (degustazione dei vini). Lo studio è anche una replica concettuale dell'esperimento Boksem and Smidts (2015); i quali hanno esaminato se un’intensa attività celebrale nella beta band può essere un valido indicatore per determinare e predire la di un consumatore per un determinato prodotto. Allo stesso modo, il primo esperimento in questa tesi, analizza se una maggiore attività nelle beta band può essere legata alla preferenza dei partecipanti per un particolare vino tra quelli degustati.
• Studio 2: lo studio ha l’obiettivo di studiare come l’etichetta dei vini, in quanto componente esterna delle caratteristiche di prodotto, influenza sia le preferenze che l’attività celebrale dei partecipanti. In particolare, l’esperimento mira ad identificare cambiamenti nell’attenzione visiva dei partecipanti durante l’osservazione delle quattro etichette dei vini degustati nel primo esperimento. Ai fini dell’analisi, il cosiddetto PCN component (Posterior Controlateral Negativity) è stato utilizzato per analizzare l'attenzione visiva dei soggetti per le etichette dei vini.
Nel complesso, i risultati presentati in questa tesi suggeriscono che Consumer Neuroscienza migliora lo studio del comportamento dei consumatori. L'uso combinato di entrambi le tecniche psicologiche e di neuroimaging aiuta a indagare i meccanismi consci e inconsci che supportano il processo decisionale dei consumatori e il comportamento dei consumatori. L'applicazione degli strumenti e dei principi di Consumer Neuroscienza può aiutare a superare i limiti che affliggono i tradizionali metodi di marketing. Infatti, le tecniche di neuroimaging forniscono misure imparziali delle risposte dei consumatori e delle preferenze individuali; nonché lo studio del processo decisionale e del comportamento di acquisto a diversi livelli, come lo studio del valore soggettivo e della valutazione della qualità; meccanismi di ricompensa e valutazione degli stimoli estrinseci. Tuttavia, l’analisi della letteratura ha evidenziato che ci sono ancora numerosi teorici e pratici limiti che affliggono Consumer Neuroscience. In particolare, l’assenza di una definizione unifica, incluso il numero di discipline coinvolte in questo campo di studi; definizione non chiara degli obiettivi; le difficoltà a riprodurre un ambiente naturale durante lo studio dell'esperienza del prodotto; nessun uso della teoria dell'utilità marginale e problemi di inferenza possono influenzare la ricerca in Consumer Neuroscienze.
I risultati empirici hanno anche dimostrato che i cambiamenti nell'attività delle beta band non possono essere correlati direttamente alle preferenze dei partecipanti. Tuttavia, strumenti di neuroimaging come l'EEG consentono di misurare l'influenza delle caratteristiche estetiche di un prodotto sulle preferenze individuali e l'attività cerebrale, nonché di studiare i meccanismi di attenzione visiva durante la valutazione delle caratteristiche esterne al prodotto (e.g., marca, etichetta).<br>This Ph.D. thesis is at the intersection of three domains: Marketing, Psychology and Neuroscience, also known as Consumer Neuroscience. The thesis focuses on consumer behavior and it investigates the existent and potential influences that identifies, defines and affects the decision-making process and buying behavior.
This Ph.D. thesis aims at contributing to both theoretical and practical aspects of Consumer Neuroscience research.
Firstly, a literature review was conducted in order to establish the realized benefits and potential outcome of Consumer Neuroscience research and to identify potential problems in this field. Moreover, the literature review has clarified how neuroimaging techniques, such as EEG, can help to study and assess individual preferences and perceived quality and the influence of extrinsic cues on individual preferences.
Secondly, another goal of the thesis was to investigate the neural mechanisms underlying individual preference during a real product experience. Two studies were carried out using qualitative research methods to analyze the personal preferences and Electroencephalography (EEG) was used to measure the participants’ brain activity during product experiences.
• Research Study 1: An experimental approach was developed to investigate individual preferences for wines during a product experience (wine tasting). Performing a conceptual replication of the Boksem and Smidts (2015) experiment, the study aimed at providing evidence that EEG activity in the beta band can predict individual preference for a product.
• Research Study 2: The study aimed to exanimating how EEG and behavioral measures can be used to measure individual choice for product external cues. Individual preferences for the wine labels were investigated testing the effect of aesthetic label components on visual attention mechanisms. Particularly, the PCN (Posterior Controlateral Negativity) component was used to analyze subjects’ visual attention for the wine labels.
Overall, the findings presented in this thesis suggest that Consumer Neuroscience improve the study of consumer behaviour. The combined use of both psychological and neuroscience methods help to investigate the conscious and unconscious mechanisms that support consumer decision-making process and consumer behavior. The application of Consumer Neuroscience tools and principles can help to overcome the limits that affect traditional marketing research, such as insufficient information and biased results; the numerous individual and social factors involved in buying behavior and the rapid changes in the market. In fact, neuroscience measurements provide unbiased measures of consumer responses and individual preferences as well as the study of the decision-making process and buying behavior at different levels, such as the study of subjective value and quality evaluation; reward mechanisms and the assessment of extrinsic cues. However, the literature review has highlighted several theoretical and practical boundaries that affect predicted versus realized benefits of Consumer Neuroscience. Particularly, the lack of a unified definition and the number of disciplines involved in the field; unclear definition of the goals; the difficulties to reproduce a natural environment and the study of the product experience; no use of Marginal Utility theory and problems of reverse and forward inference can affect Consumer Neuroscience research.
The empirical results also showed that tools changes in beta band activity cannot be related directly to individual preferences. However, neuroimaging tools such as EEG allow to measure the influence of extrinsic cues on individual preferences and brain activity as well as to study visual attention mechanisms during the product external cues evaluation.
33
Hu, Hsin-Hui. "Personality types and consumer preferences for multiple currency usages a study of the restaurant industry /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1123254977.
Full textAbstract:
Thesis (Ph. D.)--Ohio State University, 2005.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 178 p.; also includes graphics (some col.). Includes bibliographical references (p. 115-128). Available online via OhioLINK's ETD Center
34
Baker, Melissa. "Service behaviors and time preferences of rural and urban restaurant customers." Thesis, Virginia Tech, 2010. http://hdl.handle.net/10919/33005.
Full textAbstract:
Do customers in rural and urban markets want the same thing from a restaurant server? While researchers have stressed the importance of sub-culture and made the call for empirical research, few studies have incorporated sub-culture into their research, especially within the hospitality industry. Empirically measuring the differences in sub-culture, may be especially important for restaurant operators as they serve and employ a myriad of different customers in different markets. One under researched yet critical way is through a better understanding of the importance of customer contact employeesâ behavior. Understanding the importance customers place on standard restaurant wait staff behaviors and time standards may be critical to earning customers satisfaction and patronage, yet few studies have empirically examined this. Developing enhanced ways of understanding how to adapt service delivery behavior to the values of major cultural groups can be extremely beneficial to hospitality managers.
This study attempts to close these gaps by investigating the influence of sub-culture on consumer perceptions of behavioral and timing dimensions in a casual, full-service restaurant setting, through methodological sampling concentrating on two main sub-cultural groups: rural and urban restaurant patrons. Results indicated that sanitation and accommodation were the most important behavioral dimensions for both groups. The level of server responsiveness, friendliness, and knowledge were statistically different for the rural and urban samples. Results suggest that casual restaurant wait staff need to tailor service behavior by accommodating and customizing to the cultural and sub-cultural based guest needs in order to maintain a competitive advantage in satisfying customers. This study also demonstrates theoretical and managerial implications and suggests that further research is needed to investigate differences across other hospitality settings.<br>Master of Science
35
Roberts, Jessica. "Relationships Among Employee Engagement, Communication Climate, and Employees’ Communication Channel Preferences." Wright State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=wright1366717721.
Full text
36
Thomas, Veronica L. "SECRET CONSUMPTION: RESPONSES TO SOCIAL GROUP INFLUENCE UNDER CONDITIONS OF CONFLICTING BRAND PREFERENCES." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1301945806.
Full text
37
Avitia, Rodríguez Jessica Alejandra. "Consumer preferences for organic food: behavior building-up, importance of pricing, information and sensory issues." Doctoral thesis, Universitat Politècnica de Catalunya, 2012. http://hdl.handle.net/10803/125030.
Full textAbstract:
The aim of this thesis is to investigate Spanish consumers purchase motivations and behavior towards organic food by means of determining the key factors that take part on building their behavior. An important contribution of this work consists on providing more evidence on consumers’ underlying motivations to buy organic food for the particular case of Spain and to test the role of sensory “experience” in defining individual new WTP for a post purchasing situation.
This thesis investigates the role of personal, economic and social elements in predicting Spain consumers’ attitudes and purchase intentions toward organic food. It place together all the relevant variables identified by previous studies developing a new and complex behavioral model on consumers’ organic decision making process. The new conceptual model is developed and tested via structural equation modeling. Results show that attitudes,
knowledge, as well as environmental and health concern partially mediates the effects of trust in market agents and risk perceptions on attitudes toward organic food. Furthermore, price and subjective norms have been detected to explain organic food purchase intention.
Next, this thesis analyzes the factors affecting consumer’s willingness to pay (WTP) for organic food. In this context, the most widely used valuation methods have been Conjoint Analysis and Choice Experiments. However, discrete choice and conjoint data do not offer immediate financial consequences for the participants. As a consequence, consumers tend to overestimate their real WTP. For that reason, this thesis investigates approaches to incorporate incentives into the traditional conjoint and choice methodologies. In this research, we analyze the “Calibrated Auction-Conjoint Valuation method” (CACM), by comparing Non-adjusted values from a self-explicated conjoint method to the final calibrated values entered using a non-hypothetical auction in a context well suited to the CACM: preferences for sustainable farming. We noticed that consumers significantly
reduced their WTP when moving from the initial stage of the CACM to the final stage, primarily by placing less importance on product prices, implying that WTP values from a self-explicated conjoint method used alone would likely lead to overstated estimates of WTP.
Finally, consumers’ willingness to pay and sensory “experience” is assessed through an experimental auction. Two auctions have been designed: the first consists on consumers’evaluation of different food options based on search attributes (before purchase) and the second after tasting it (simulating a post purchasing situation). In between a hedonic sensory test is performed. Simultaneously, as a complementary exercise, a trained panel sensory test has been employed to identify the main organoleptic characteristics that consumers associate with the hedonic taste satisfaction. Finally, factors affecting
consumers’ WTP differences in the two auctions are analyzed. We have detected that the Spanish consumers have a positive attitude towards sustainable food due to environmental concerns, health concerns, and trust in certification and market agents. However, the premium they are willing to pay for these products is lower than the current market price. Furthermore, both “search” and sensory “experience” do influence consumers’ purchase behavior.<br>El objetivo de esta tesis es investigar las motivaciones de compra de los consumidores españoles y el comportamiento hacia los alimentos ecológicos por medio de la determinación de factores clave que intervienen en la construcción de su comportamiento. Una contribución importante consiste en proporcionar más evidencia a la ya existente en España sobre las motivaciones subyacentes de los consumidores para comprar alimentos ecológicos, así como determinar el rol de la experiencia sensorial en la generación de las nuevas disposiciones a pagar una vez comprado el producto.
En esta tesis se investiga el papel de elementos personales, económicos y sociales en la predicción de las actitudes e intenciones de compra hacia los alimentos ecológicos de los consumidores de España. Se sitúan todas las variables identificadas en estudios previos desarrollando un complejo modelo del comportamiento de los consumidores de alimentos ecológicos en el proceso de toma decisión. Un modelo conceptual es desarrollado y probado a través de modelos de ecuaciones estructurales. Los resultados muestran que las actitudes de conocimiento, así como la preocupación del medio ambiente y la salud media parcialmente los efectos en la confianza en los agentes del mercado y las percepciones de riesgo a las actitudes hacia los alimentos ecológicos. Por último, las normas subjetivas y el precio explican la intención de compra.
Además en esta tesis se analizan los factores que afectan la disposición a pagar de los consumidores alimentos ecológicos. En este contexto, los métodos de valoración más utilizados han sido el análisis conjunto y experimentos de elección. Sin embargo, la elección discreta y el conjunto de datos no ofrecen consecuencias financieras inmediatas para los participantes. Como consecuencia, los consumidores tienden a sobreestimar su verdadera disposición a pagar. Debido a lo anterior, esta tesis estudia métodos para incorporar incentivos en las metodologías tradicionales de elección y el conjunto de datos.
En esta investigación se analiza el “Calibrated Auction-Conjoint Valuation Method” (CACM), mediante la comparación de los valores no ajustados a partir de un método conjunto auto-explicado a los valores finales calibrados participando en una subasta hipotética, en un contexto muy adecuado para el CACM: las preferencias para la agricultura sostenible. Hemos encontrado que los consumidores redujeron significativamente su disposición a pagar cuando se pasa de la etapa inicial del CACM a la etapa final, principalmente mediante la asignación de menor importancia en los precios de los
productos, lo que implica que los valores de la disposición a pagar de utilizando solamente un método de auto-explicado conjunto podría llevar a estimaciones exageradas de la disposición a pagar.
Por último, la disposición a pagar de los consumidores se determina mediante una subasta experimental. Dos subastas se han diseñado: la primera consiste en la evaluación de los consumidores de las opciones de diferentes alimentos en función de atributos de búsqueda (antes de la compra) y el segundo después de probarlo (simulando una situación postcompra). Entre las dos apuestas se lleva a cabo una prueba sensorial hedónica. Al mismo
tiempo, como un ejercicio complementario, una prueba sensorial con un panel entrenado se realizó para identificar las principales características organolépticas que los consumidores asocian con la satisfacción hedónica del gusto. Finalmente, para determinar los factores que afectan las diferencias en la disponibilidad a pagar de los consumidores se analizan dos subastas. Se encontró que los consumidores españoles tienen una actitud positiva hacia la comida producida de manera sostenible debido a las preocupaciones ambientales, problemas de salud, y la confianza en la certificación y los agentes del mercado. Sin embargo, la prima que están dispuesto a pagar por estos productos es menor que el precio del mercado actual. Por otra parte, existe una la influencia clara de los atributos intrínsecos del producto (tipo de producción, etc), y la “experiencia” sensorial en el comportamiento de
compra del consumidor.
38
Decerf, Benoit [Verfasser]. "Welfare and behavior micro-analysis of economies with agents exhibiting non-classical preferences / Benoit Decerf." Bielefeld : Universitätsbibliothek Bielefeld, 2016. http://d-nb.info/1084885913/34.
Full text
39
Larrucea, Eveline Séquin. "Distribution, behavior, and habitat preferences of the pygmy rabbit (Brachylagus idahoensis) in Nevada and California /." abstract and full text PDF (free order & download UNR users only), 2007. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3279638.
Full textAbstract:
Thesis (Ph. D.)--University of Nevada, Reno, 2007.<br>"May, 2007." Includes bibliographical references. Online version available on the World Wide Web. Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2007]. 1 microfilm reel ; 35 mm.
40
Steele, Natalie Anne. "The relationship between collegiate band members' preferences of teacher interpersonal behavior and perceived self-efficacy." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9826/.
Full textAbstract:
The first purpose of this study was to describe collegiate band members' preferred teacher interpersonal behaviors and perceptions of self-efficacy based on the gender, year in college, instrument, and major. The second purpose of the study was to measure the relationship between preferences of interpersonal teacher behavior and self-efficacy scores. The non-probability purposive sample (N = 1020) was composed of band members representing 12 universities from different regions of the United States. There were 4 large public, 4 small public, and 4 private universities that participated in the study. Participants completed 2 questionnaires, the Teacher Interaction Preference Questionnaire (TIPQ) and the Self-Efficacy Questionnaire (SEQ). Descriptive statistics were calculated for each of the questionnaires. Results for the TIPQ showed that all sub-groups most preferred the dominant-cooperative behaviors, followed by submissive-cooperative behaviors, and least preferred the dominant-oppositional behaviors. Results for the SEQ showed subtle variations for all subgroups. Three Pearson product-moment correlation coefficients were calculated to measure the relationship between the three teacher interaction styles (dominant-cooperative, submissive-cooperative, dominant-oppositional) and students' perceived self-efficacy. Due to the possible over-use of the data with multiple correlations, a Bonferroni adjustment was made to avoid a Type I error (.05/3 = .016). A significant positive relationship was found between self-efficacy and dominant-cooperative with 22% shared variance. A significant positive relationship was found between self-efficacy and submissive-cooperative with 7% shared variance. Finally, a significant positive relationship was found between self-efficacy and dominant-oppositional with 5% shared variance. This study's results indicate that it may be beneficial for band directors to measure students' preferences and perceptions of teacher interpersonal teacher behavior in order to find ways to interact better with the students. In addition, due to the relationship between students' preferences of teacher interpersonal behavior and perceived self-efficacy, collegiate band directors may wish to examine their own behaviors to determine how they align with the students' preferences.
41
Steele, Natalie. "The relationship between collegiate band members' preferences of teacher interpersonal behavior and perceived self-efficacy." connect to online resource, 2009. http://digital.library.unt.edu/permalink/meta-dc-9826.
Full text
42
Spath, Antonia. "Stability of fertility preferences and intentions : A new angle on studying fertility behavior in Germany." Thesis, Stockholms universitet, Sociologiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-162189.
Full textAbstract:
Prevailing low fertility rates in several European states, such as Germany, have been studied widely in recent years. Findings include discrepancies between fertility preference and actual family size as well as between fertility intentions and fertility behavior; an ‘unmet need’ for children found on the individual and the societal level. Fertility preference is specified as the individual ideal number of children, and fertility intentions as the long- or short-term plans to have a child. Apart from investigating the rates of realization, these measures have been understudied. The objective of this study is to illuminate a new angle of low fertility rates in Germany by reviewing fertility measures previously considered to be stable predictors of fertility behavior. The aim is to investigate the stability of fertility preferences and of positive short-term fertility intentions of Germans in their reproductive age. According to the Theory of Planned Behavior and the life-course perspective, attitudes and experiences can influence fertility preferences and short-term fertility intentions. In this study, the suspected connection between unstable preferences and intentions and certain attitudes towards and experiences with the career, working life, and childcare situation is examined. These processes are expected to differ between men and women, and between childless individuals, parents with one child and parents with more than one child. Using data from seven survey waves of the German family panel pairfam, fixed-effects and random-effects regression models are run separately for women and men and for those of different parities. The results suggest that those with high career importance and those who expect or perceive a negative effect of children on the career are more likely to have unstable positive intentions. Although fertility preferences are shown to be somewhat unstable, no relevant relationships can be found. The differences between the findings on men and women regarding relevant determinants and direction of the relationships are unexpectedly small. Childless individuals are as likely to hold unstable preferences and intentions as parents.
43
Jaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Full textAbstract:
Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. However, the results indicate that there is a need for further research.
44
McLaughlin, Shane Brendan. "Measurement of Driver Preferences and Intervention Responses as Influenced by Adaptive Cruise Control Deceleration Characteristics." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/9751.
Full textAbstract:
In comparison to conventional cruise control, adaptive cruise control (ACC) vehicles are capable of sensing forward traffic and slowing to accommodate as necessary. When no forward vehicles are present, ACC function is the same as conventional cruise control. However, with ACC, when a slower vehicle is detected, the ACC system will decelerate and follow at a selected time-based distance. While slowing to follow, the driver will experience a system-controlled deceleration of the ACC vehicle. An experiment was conducted to evaluate driver preferences for the distance at which the primary deceleration occurs and the level of deceleration that is obtained. Driver intervention was required in one trial and driver response behavior was measured. Ten men and ten women in two age groups evaluated the decelerations from a cruise speed of 70mph to a following speed of 55mph behind a confederate lead vehicle on the highway. Evaluations can be made using four scales: Good vs. Bad, Comfortable vs. Uncomfortable, Jerky vs. Smooth, and Early vs. Late. Decelerations of approximately 0.06g which occur approximately 200ft to 250ft behind the lead vehicle were most preferred. Prior to intervention, foot position ranged from a point directly below the brake pedal to 16.4in from the brake pedal. Foot motion began between 21.12s time-to-collision (TTC) and 3.97s TTC. Eighty percent of the participants paused to "cover" the brake before final motion to activate the brake. The older age group intervened (braked) later than the younger age group. Driver braking after intervention ranged from 0.16g to 0.32g.<br>Master of Science
45
Ige, Teminijesu. "The Influence of Internet Information on the Knowledge, Attitudes, Behavioral Intentions and Past Behavior of Young Adults with regard to Electronic Cigarettes (E-cigarettes)." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1468512722.
Full text
46
Roberts, Amanda Patton. "Organic and Locally Grown Food Preferences of Adults in Kentucky." UKnowledge, 2014. http://uknowledge.uky.edu/cld_etds/12.
Full textAbstract:
This study investigates the determinants that influence adult Kentuckians’ preference to buy organic and/or locally grown food based on their age, gender, income, education level and metropolitan versus nonmetropolitan living status. Ajzen’s theory of planned behavior (TPB) provides the conceptual framework of the research and the appropriateness of the theory. Data for this analysis are from a 2009 Kentucky statewide survey. The analysis shows that: There is a significant difference in food purchasing habits of Metropolitan and Nonmetropolitan adult Kentuckians; the factors associated with the purchase of organic and locally grown foods are different; and, those who purchased locally grown and organic foods shared similar beliefs.
47
Guo, Ting. "Differences in income and consumer expenditure patterns between foreign and American graduate students at Virginia Polytechnic Institute and State University." Thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-08142009-040421/.
Full text
48
Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.
Full textAbstract:
The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.<br>Program: Master programme in Applied Textile Management
49
Jensen, Alena. "Self-Determination Theory : User Preferences and Design Recommendations for Technologies to Support Awareness of Sedentary Behavior." Thesis, Uppsala universitet, Människa-datorinteraktion, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415006.
Full textAbstract:
Sedentary behavior and an inactive lifestyle are a risk factor for chronic diseases and an increasing number of people are affected. Technologies and smartphone applications can help to support and increase awareness of sedentary behavior and thus, help users change their lifestyle and create a balance between sedentary time and physically active time. Based on Self-Determination Theory, this study aimed to identify user preferences and design features in technologies to support the awareness of sedentary behavior and explored the influence of design implementations towards motivation on sedentary behavior change. Data was collected and analyzed via a survey that was made available online. Participants were drawn from social media platforms and company email addresses. The survey was distributed to 97 people through a web-based tool which resulted in complete data from 84 responses. Results of the survey based on Self-Determination Theory indicated a positive influence of competition among users in screen-based sedentary behavior applications. These findings contribute to our understanding of how individuals can be motivated to use awareness-based sedentary behavior technologies by the implementation of design features.
50
Servedio, Maria Rose. "Preferences, signals, and evolution : theoretical studies of mate choice copying, reinforcement, and aposematic coloration /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.
Full text