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Academic literature on the topic 'Advertisements published'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Advertisements published"

1

Mastroianni, Patrícia de Carvalho, Jose Carlos Fernandez Galduróz, and Elisaldo Araújo Carlini. "Influence of the legislation on the advertisement of psychoactive medications in Brazil." Revista Brasileira de Psiquiatria 25, no. 3 (2003): 146–55. http://dx.doi.org/10.1590/s1516-44462003000300006.

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OBJECTIVE: The regulations on the advertisement of medications aim to encourage and promote an improved health care and the rational use of medications. The objective of this paper is to evaluate the influence of three regulations on the advertisement of medications: the "Export act", published in the United States in 1986; the "WHO's Criteria", published in 1988, and the Resolution 102/2000 of the Collegiate Board of Directors of the ANVISA (Agência Nacional de Vigilância Sanitária- Brazilian Sanitary Surveillance Agency), on the advertisement of psychoactive medications. METHOD: We collected advertisements that were published in Brazilian psychiatric journals before and after the regulations were established. The contents of the advertisements were analyzed according to a program created based on the regulation's demands. RESULTS: In the 118 analyzed issues there were 199 different advertisements on 85 psychotropic drugs. We observed that, regardless the studied medication, the information about restrictions of use, such as adverse drug reactions, interactions, contraindications, warnings and precautions, does not appear very often, and when it does, its print sizes were smaller than that of the information favoring the use, such as indication, presentation and dosage. After the publication of the regulations, only 38.2% of the advertisements had all the essential technical information, and 35.3% were irregular in some way. CONCLUSION: The data suggest that there was very little influence of the regulations on the advertisement of psychotropic drugs in Brazil. Consequently, other control measures are necessary in addition to the regulations.
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2

Behboudi, Mehdi, and Hamideh Mokhtari Hasanabad. "Advertisements on the Internet." International Journal of Innovation in the Digital Economy 5, no. 4 (2014): 1–21. http://dx.doi.org/10.4018/ijide.2014100101.

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The purpose of this study is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. The authors found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs (%68) was more “pleasant product ads” (%32). This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains.
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Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.

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Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
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Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.

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Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
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5

Rehan, Harmeet Singh, M. A. Nagarani, and M. Rehan. "EVALUATION OF DRUG ADVERTISEMENTS IN A MEDICAL JOURNALThough ideally the scientific information provided by pharmaceutical companies in drug advertisements should be for promotion of rational use of drugs, this objective is rarely achieved, as often the d." Journal of Nepal Medical Association 40, no. 140 (2003): 196–200. http://dx.doi.org/10.31729/jnma.671.

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Though ideally the scientific information provided by pharmaceutical companies indrug advertisements should be for promotion of rational use of drugs, this objective israrely achieved, as often the data is incomplete and biased. Analytical studies withthe help of standard indicators on this aspect of drug advertisements are very fewfrom developing countries. We analyzed all medical drug advertisements in elevenconsecutive issues of Journal of Nepal Medical Association published between 1993and 1996 with a special emphasis on their conformity with WHO guidelines andInternational Federation of Pharmaceutical Manufacturers Association (IFPMA) codefor drug advertisement.The 78 advertisements in the Journal of Nepal Medical Association constituted 7.7%pages of the eleven issues. Of the 38 products advertised, 30 (79%) were manufacturedoutside Nepal. Antimicrobial agents were the most frequently advertised group ofdrugs (47.4%). While generic name was not mentioned in 16.7% of the advertisements,the information on indications, adverse effects and contra-indications was lacking in37%, 88.4% and 87.1% of the advertisements respectively. Only 11.5% ofadvertisements provided information on generic name, indications, dosage, adverseeffects and contra indications. However, none of the advertisement was "complete"on the basis of the indicators of WHO guidelines and IFPMA codes.Key Words: Medical drug advertisement, drug information, WHO guidelines, IFPMA code.
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Kumar, N. Kishore, V. Sudha Rani, and M. Jagan Mohan Reddy. "Farmers Perception About Published Farm Advertisements Through Print and Electronic Media." International Journal of Scientific Research 2, no. 9 (2012): 5–6. http://dx.doi.org/10.15373/22778179/sep2013/2.

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N. Kishore Kumar, N. Kishore Kumar, V. Sudha Rani, and M. Jagan Mohan Reddy. "Farmers Perception About Published Farm Advertisements Through Print and Electronic Media." International Journal of Scientific Research 2, no. 9 (2012): 5–6. http://dx.doi.org/10.15373/22778179/sep2013/3.

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8

Arifah, Nur, Djatmika Djatmika, and Riyadi Santosa. "Conjunctive Relation in English Advertisement on Child and Teen Magazines." Indonesian Journal of EFL and Linguistics 4, no. 2 (2019): 263. http://dx.doi.org/10.21462/ijefl.v4i2.185.

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There are many previous types of research about semiotics, language style and image in analyzing advertisements. This study analyzes advertisements by conjunctive relations. This is aimed at observing how the conjunctive relation analyzing the advertisement and constructing the meaning to target readers. This study describes the use of conjunctive relation that results from different stages in the advertisement. The data used advertisements published from August – September 2018 in Junior and Teen Magazine. The method of this study is descriptive qualitative. This study used purposive based sampling based on the objectives of the study. In analyzing data, researchers use Systemic Functional Linguistics approach. This step of analysis uses a domain, taxonomy, componential and cultural theme analysis. The study finds out that the advertisement is structured by exposition genre and the message is delivered well to specific target readers; children or teenagers. Besides,conjunctive relation’s analysis finds the invitation meaning explicitly. In conclusion, the language and meaning are easy to understand both the target readers.
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9

Mzhelskaya, Tatiana. "MAP ADVERTISEMENTS AS HISTORICAL SOURCES." Interexpo GEO-Siberia 5 (2019): 60–67. http://dx.doi.org/10.33764/2618-981x-2019-5-60-67.

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High research potential of maps and advertisements was recognized by scientists for a long time. The majority of research investigations contain analysis of separate documents. If a map contains an advertisement, it provides more opportunities for investigation. The purpose of the article is to reveal the research potential of maps containing advertisements. The author studied a map of Asian part of Russia and Turkestan Krai kept in the collection of Omsk State Library named after Alexander Pushkin. The research enabled the author to identify the time when the map was published (1901-1904), reveal the specifics of advertised goods and their manufacturers, and outline the supply geography and target audience of the advertised products. The author concludes that advertisements enhance the potential of maps as historical sources.
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10

Dennaya, Irene Anggita, and Barli Bram. "LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE." JOALL (Journal of Applied Linguistics and Literature) 6, no. 2 (2021): 277–89. http://dx.doi.org/10.33369/joall.v6i2.14549.

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In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
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