Academic literature on the topic 'Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health'
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Journal articles on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"
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Collins, Richard. "Content online and the end of public media? The UK, a canary in the coal mine?" Media, Culture & Society 33, no. 8 (November 2011): 1202–19. http://dx.doi.org/10.1177/0163443711422459.
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Online delivery of content has changed media advertising markets, undermining the business model which has underpinned provision of ‘public media’. Three business models have sustained mass media: direct payment for content, payment for advertising and state subsidy, and the author argues, contrary to others’ claims, that advertising finance has made possible production and provision of high-quality, pluralistic and affordable public media. In consequence, substitution of the internet as an advertising medium has undermined the system of finance which, in the UK and societies like it, sustained public media. Global advertising revenues have both fallen and been redistributed, though to differing degrees in different countries, with particularly deleterious effects on local newspapers. Prices have risen, original content production has fallen and reversion to a direct payment-for-content business model is pervasive. And this despite the growth of new entrant online media and established publicly funded media (notably public service broadcasters) resulting in the likelihood of a continued general worsening of affordable and pervasive access to high-quality and diverse public media.
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Widiastuti, Tuti. "MEDIA DISCOURSE ANALYSIS ON PROFEMINISM ISSUE OF INDONESIAN FAMILY PLANNING AND HEALTH REPRODUCTIVE PROGRAMS." ICCD 1, no. 1 (December 20, 2018): 400–407. http://dx.doi.org/10.33068/iccd.vol1.iss1.71.
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The core of studybeing conducted is the text within public service advertising in which depicts the idea of profeminism in media. According to the intertextuality analysis derived by the social construction of reality theory by Berger and Luckmann, as well as the hegemony theory by Gramsci in which became the theoretical framework, both of which are utilized to integrate three level analytical framework model by Fairclough. Based on that fact, this type of study lies under the research method of ‘single case multilevel analyses. The reason for selecting framing analysis approach from Pan and Kosicki on the text level is because the meaning and value of profeminism in public service advertising of Indonesia family planning and health reproduction programs could produce interesting discourses if analyzed from the angle of communication and social reality construction in media. The finding of data proved that the symbolic reality for profeminism being constructed through public service advertising of Indonesia family planning and healthy reproduction programs only has the artificial nature. The symbolic reality only enhances and perpetuates the gender bias in the patriarchal society. So it can be concluded that there is a distortion in the meaning and value of the public service advertising profeminism in family planning and health reproductive programs.
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THOMSON, ANDREW, SALLY CASSWELL, and LIZ STEWART. "Communication experts' opinion on alcohol advertising through the electronic media in New Zealand." Health Promotion International 9, no. 3 (1994): 145–52. http://dx.doi.org/10.1093/heapro/9.3.145.
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Neonisa, Didier. "Peran Iklan Layanan Masyarakat dalam Sosialisasi Program Busway oleh Pemprov Dki: Proses Sosialisasi Program Busway." Humaniora 2, no. 2 (October 31, 2011): 1446. http://dx.doi.org/10.21512/humaniora.v2i2.3215.
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This research is based on the increasing numbers for traffic level in Jakarta and also less facilitated mass transportation; therefore the district government of DKI Jakarta built another mass transportation (busway) as one solution for the problems. The local government of DKI Jakarta uses mass media, especially television, to socialize the busway transportation for community. The method in this research is descriptive qualitative along with interview and related documentation as data gathering technique. The research uses theories like mass communication theory, including mass media, television, and advertising. The research result is known that public service advertising has a big role for the government of DKI Jakarta as socialization media for busway transportation; however that does not followed by the right socialization process.
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Siff, Stephen. "“Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse." Journalism & Communication Monographs 20, no. 3 (August 15, 2018): 172–247. http://dx.doi.org/10.1177/1522637918787804.
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This monograph explores how corporate, political, and public health concerns shaped the Nixon administration’s public service advertising campaign against drug abuse. Between 1970 and 1973, the Nixon administration worked with the nonprofit Advertising Council to orchestrate a national, “one-voice” mass media campaign to change Americans’ attitudes toward the use of drugs. Papers preserved in the archives of the Advertising Council and by Nixon administration officials expose behind-the-scenes conflicts over the government’s drug-abuse message among the White House, federal agency staff, and private partners in the campaign, including drug companies and the advertising and broadcasting industries. Controversies included whether to include alcohol, marijuana, legally marketed prescription drugs such as amphetamines, and dangerous retail drugs such as headache medicines and caffeine, and whether the campaign should promote safe drug use or only discourage “abuse.” Archival records reveal the president’s power to set the government’s message, despite bureaucratic and expert resistance. However, government control over the propaganda campaign was limited by reliance on the Ad Council and the voluntary participation of networks and broadcasters to distribute public service announcements (PSAs). Through the Ad Council’s process of reviewing and obtaining broadcast network clearances for individual PSAs, advertisements that disparaged alcohol and other legally advertised products were weeded from the national campaign. Ultimately, the White House’s vision of a mass media offensive against drug abuse in all its forms was implemented primarily as a campaign against the use of illegal drugs, particularly by youth. Although successful with broadcasters, the campaign was terminated in 1973 amid concerns it was actually stimulating illegal drug use.
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Malyuga, E. N., E. V. Ponomarenko, and A. V. Minayeva. "Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)." Vestnik of Samara University. History, pedagogics, philology 26, no. 4 (December 30, 2020): 82–87. http://dx.doi.org/10.18287/2542-0445-2020-26-4-82-87.
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The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence, advertising texts make a proper object of analysis since the need for quick catching of the customers attention and saving money on publication space determines advertisements small volume. The authors set the purpose of analysing the stylistic features of advertising minitexts in economic and political sources in terms of the formation of their discursive features. Methods of discourse functional analysis, descriptive and contextual analyses are implemented thereto. The article addresses the issue of correlation between text and discourse with regard to the advertising linguistic status, types of advertising texts, extralinguistic factors (including psychographic and demographic profiles of consumers) determining the choice of means that actualise advertising discourse functions. The analysis focuses on the expressive means forming peculiar advertising stylistics and special pragmatic increments aimed at making efficient impacts on the recipient. The findings of the empiric analysis are presented in reference to such expressive means as metaphors, allusions, wordplay, antithesis, etc. The prevalence of metaphors, epithets and hyperbole as the most frequent stylistic devices in advertising discourse has been revealed. The authors conclude that discursive features of the texts under analysis are actualized in pragmasemantic increments which are not inferred from speech elements direct meanings alone but are synergistically formed in advertising functional space in the course of text generation and perception based on the communicating parties living backgrounds.
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Brikše, Inta, and Ieva Beitika. "How do Members of Parliament View the Public Value of Public Service Media? The Case of Latvia." Polish Political Science Review 1, no. 1 (December 1, 2013): 17–28. http://dx.doi.org/10.1515/ppsr-2015-0002.
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Abstract The Development of public media in Latvia as a post-communist country has essentially been influenced by politicians. The political community has had consensus that certain reforms are necessary to ensure the development of public media given the changes in the communication space and its role in the facilitation of the strengthening of democracy, yet during the last fifteen years the political elite has not been able to come to a common agreement and to make decisions on systemic reforming and the development of public media. Since the communication environment has changed post digitalisation of television, the question about public media development and legitimisation has become increasingly topical. The aim of the study is to explore how the members of the parliament of Latvia (Saeima) position public service media (PSM) in Latvia and assess the public value of PSM. The theoretical framework for the research is based on the concept of public value „strategic triangle” (Benington & Moore 2011), which consists of three main elements: public value outcomes, the authorising environment and operational capacity. The study is based on qualitative research methods including 18 semi-structured interviews conducted with members of the Saeima in 2012 and 2013. The acquired data has been analysed by the principles of thematic analysis (Attride-Stirling 2001). Analysis of the interviews show that members of the Saeima recognise the need for public media to be independent whilst at the same time supporting a model in which public media is not supposed to have independent funding and they will continue competing with commercial media in the advertising market. High competition and resentment are characteristic features of the political elite in Latvia that apparently would also in future hamper the making of such decisions about public media that will facilitate their high-quality. Results of the research show the tendency for members of parliament to lack the necessary knowledge to formulate their opinion and to modulate relations of public media with society and their place in the overall media system in Latvia.
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Scheier, Lawrence M., Jerry L. Grenard, and Kristen D. Holtz. "An Empirical Assessment of the Above the Influence Advertising Campaign." Journal of Drug Education 41, no. 4 (December 2011): 431–61. http://dx.doi.org/10.2190/de.41.4.f.
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This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples ( N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.
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Dhanapal, Dr Saroja, Sharmaine Sakthi Anantha, and Riaz Fathima Binti Omar Farouk. "Government Sponsored Advertisements: Do They Cultivate Higher Order Thinking Skills?" INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 5, no. 2 (August 30, 2013): 503–16. http://dx.doi.org/10.24297/ijmit.v5i2.4443.
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Advertising can be defined as an openly sponsored offering of goods, services, or ideas through any medium of public communication. Advertising, in the past decade has undergone significant development and it now comprises television, radio and internet besides the traditional print media. Levens (2012) defines advertising as the paid, non -personal communication of a marketing message by an identified sponsor through mass media which acts as a tool for a company to massively introduce a product or service to the consumers using the available media that are endless starting from billboards, posters, wall paintings to the most explicit places like the back of event tickets or even the public transport t hat roams all over the city. Government sponsored advertisements (GSA ) or public service advertisement (PSA) on the other hand can be defined as messages in the public interest disseminated by the media without charge. Today, public serviceadvertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes (Devadas and Manohar, 2011). The objective is to raise awareness, change public attitudes and behavior towards social issues. The purpose of this paper is to explore as to whether advertisement s sponsored by the Malaysian government merely disclose social responsibility information or do they go beyond this to inculcate Higher Order Thinking Skills among the audience from the three generations; Baby boomers, Generation X and Generation Y. As such, a purposive sampling was used in the selection of the advertisements for the study based on thecontent that catered for the three generations. To identify whether the advertisements inculcate Higher Order Thinking Skills (HOTS) according to Blooms Taxanomy (1990), the contents of the advertisements were analysed using a framework based on an integrated approach combining content and semiotic analysis. To further support the findings, a survey was carried out among 100 samples to identify their perception on government sponsored advertisements. The samples for the survey were also selected using a purposive sampling. This was to ensure that there were representatives from the three generations. It is hoped that this study will contribute to the scarce l iterature on the effectiveness of advertisements in cultivating Higher Order Thinking Skills.
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Rossman, Gabriel, and Jacob C. Fisher. "Network hubs cease to be influential in the presence of low levels of advertising." Proceedings of the National Academy of Sciences 118, no. 7 (February 12, 2021): e2013391118. http://dx.doi.org/10.1073/pnas.2013391118.
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Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science. We demonstrate that opinion leadership occurs only under conventional but implausible scope conditions. We demonstrate that a highly central node is a more effective seed for diffusion than a random node if nodes can only learn via the network. However, actors are also subject to external influences such as mass media and advertising. We find that diffusion is noticeably faster when it begins with a high centrality node, but that this advantage only occurs in the region of parameter space where external influence is constrained to zero and collapses catastrophically even at minimal levels of external influence. Importantly, nearly all prior agent-based research on choosing a seed or seeds implicitly occurs in the network influence only region of parameter space. We demonstrate this effect using preferential attachment, small world, and several empirical networks. These networks vary in how large the baseline opinion leadership effect is, but in all of them it collapses with the introduction of external influence. This implies that, in marketing and public health, advertising broadly may be underrated as a strategy for promoting network-based diffusion.
Dissertations / Theses on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"
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Goodall, Catherine E. "Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1242256246.
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Delgado, Cristina. "Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult Obesity Issue." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2700.
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Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.M.A.
Nicholson School of Communication
Sciences
Communication MA
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Bargagliotti, Vicki Marie. "Content analysis of visual manipulation" and metaphors used in national news magazines during the 1996 presidential elections." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2342.
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This investigation is based upon the old, but popular Chinese Proverb- "one picture is worth more than a thousand words" (Bartlett, 1980, p. 132). This researcher examined presidential campaign photographs in hopes of finding a possible media bias toward political candidates. This study confirmed two previous studies (Moriarty and Popovich, 1991 and Moriarty and Garramone, 1986), which reported that the media does, in fact, attempt to balance the visual coverage of political candidates during a presidential election.
All visuals, including photographs and illustrations from Time, Newsweek and U.S. News & World Report of candidates Bill Clinton and Bob Dole were used for this study. Data from these national news magazines were collected from September 2 (the kick-off after the Labor Day) to November 4 (the weekly edition just prior to the election on November 5).
Moriarty and Garramone ( 1986) developed coding definitions to identify 15 visual attributes of presidential campaign photographs. These attributes include: activity, posture, arms, bands, eyes, expression, interaction, camera angle, portrayal, position, size, props, setting, dress and family association. All visuals were coded as more favorable, less favorable or neutral.
A total of 282 visuals were used in this study. The results concluded that Bill Clinton was in 183 visuals, while Dole was in 99 visuals. If one looks at the sheer number or quantity of the visuals, they would assume that Clinton did out photograph Dole. This assumption would lead one to believe that the media was biased, but in fact, most of the visuals that were coded were "more favorable" to both of the candidates.
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Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.
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The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising.African Languages
M.A. (African languages)
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.
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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.
Books on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"
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Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.
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Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.
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author, Upadhyay Anvita joint, ed. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.
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Frascara, Jorge. User-centred graphic design: Mass communications and social change. London: Taylor & Francis, 1997.
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Provokativnyĭ diskurs sot͡s︡ialʹno-kulʹturnoĭ kommunikat͡s︡ii. Sankt-Peterburg: Izd-vo Roza Mira, 2003.
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Rössler, Patrick. Ernährung im Fernsehen: Darstellung und Wirkung, eine empirische Studie. München: Rheinhard Fischer, 2006.
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Imagining illness: Public health and visual culture. Minneapolis, MN: University of Minnesota Press, 2010.
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Picturing a life free of violence: Media and communications strategies to end violence against women. New York: United Nations Development Fund for Women, 2001.
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Sang-in, Chŏn, ed. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.
Find full textBook chapters on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"
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Sipling, William. "Bernays, Horkheimer, and Adorno." In Political Propaganda, Advertising, and Public Relations, 114–35. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1734-5.ch005.
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Social media and 21st century mass communication have changed the technological landscape of marketing and advertising, enabling instant content creation, content curation, and audience feedback. The thought of Edward Bernays can be useful in examining and interrogating today's media, especially through the lens of Frankfurt School social theorists Max Horkheimer and Theodor Adorno. Further, the works Crystalizing Public Opinion and Propaganda are critiqued through ideas found in Dialectic of Enlightenment to give business and PR professionals ethical concepts that may be applied to modern trends in communications.
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Sarı, Gülşah, and Rengim Sine Nazlı. "Opportunity or Togetherness?" In Handbook of Research on Representing Health and Medicine in Modern Media, 392–401. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6825-5.ch023.
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Mass media are important mechanisms of influence that affect individuals' attitudes as well as their purchasing behavior. During COVID-19 pandemic process, many brands and service sectors on television, which is one of the important communication tools that people receive information and follow, have appeared on television screens with their advertising themes emphasizing that they are with the public during the “social isolation” period. In this study whether the advertisements broadcast during the COVID-19 process are found sincere by the audience and whether COVID-19 is considered as a commercial competition by the brands were evaluated with the reception analysis performed on Turkcell GSM operator sample. As a result of the study, although the participants thought that the brand turned the crisis into an opportunity, it was determined that the messages “togetherness,” “longing of our loved ones,” and “the need to wait patiently during this period” placed in the advertisement text were decoded by the audience by dominant reading.
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Rogers, Everett. "Diffusion Networks." In Networks in the Knowledge Economy. Oxford University Press, 2003. http://dx.doi.org/10.1093/oso/9780195159509.003.0011.
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Here we explore what is known about diffusion networks and how they function to convey innovation-evaluation information to decrease uncertainty about a new idea. We begin with a discussion of opinion leadership, the degree to which an individual is able informally to influence other individuals’ attitudes or overt behavior in a desired way with relative frequency. Opinion leaders are individuals who lead in influencing others’ opinions about innovations. The behavior of opinion leaders is important in determining the rate of adoption of an innovation in a system. In fact, the S-shape of the diffusion curve occurs because once opinion leaders adopt and tell others about the innovation, the number of adopters per unit of time takes off. We explore in this chapter the role of social modeling in diffusion networks, and how interpersonal communication drives the diffusion process through creating a “critical mass” of adopters. In order to understand better the nature of opinion leadership and diffusion networks, we now examine several models of mass communication flows, roughly in the temporal sequence of their entrance on the stage of communication study. The hypodermic needle model postulated that the mass media had direct, immediate, and powerful effects on a mass audience. The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change. The omnipotent media were pictured as conveying messages to atomized masses of individuals (Katz and Lazarsfeld, 1955). Evidence of the power of the mass media was drawn from such historical events as (1) the role of the Hearst newspapers in arousing public support for the Spanish-American War, (2) the power of Nazi leader Joseph Goebbels’s propaganda apparatus during World War II in Europe, and (3) the influence of Madison Avenue advertising on consumer and voting behavior in the United States. Eventually, when more sophisticated methods were used in communication research, considerable doubt was cast on the hypodermic needle model. This survey research was directed by Paul F. Lazarsfeld of Columbia University, a pioneering mass communication scholar (Rogers, 1994).
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Muturi, Nancy. "Access and the Use of ICTs Among Women in Jamaica." In Global Information Technologies, 1199–204. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-939-7.ch089.
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Information and communication technologies (ICTs) have made the global village a reality with the Internet, cell phones and other digital communication technology disseminating messages instantly through the fast information superhighway. The United Nations (U.N.) Development Program (UNDP, 2001) defines ICTs in terms of innovations in microelectronics, computing (hardware and software), telecommunications and opto-electronics—micro-processors, semiconductors and fibre optics. These technologies enable the processing and storage of enormous amounts and rapid distribution of information through communications networks. As new innovations, ICTs are also described as “the building blocks of the networked world,” (UNDP, 2001, p. 30), with ICTs, particularly the Internet, being used by a variety of organizations as a global networking tool. Access to, knowledge of and effective use of ICTs is crucial, particularly where access to the technology is equated to social, political, economic and human development. Internet usage, for example, is regarded as the standard indicator of the use of ICTs and also the most democratic of all mass media, mainly because of their low investment (Internet World Stats, 2006). This technology has been used effectively as a tool for delivery of various services and applications, including distance learning, agriculture, telehealth, e-commerce and e-governance. Individuals, organizations and institutions now use the Internet to strategically reach a large audience of markets through e-mails and other advertising strategies, since it is fast and economical, irrespective of size or location of business. There are many gender issues, however, related to connectivity and access to available ICTs, some of which are visibly documented and most often examined as the digital divide based on gender. Rakow (1986), in her classic studies on gender and ICTs, however, points out that technology should not be examined based on the differences in the behavior of men or women towards a technology, but instead to look for the ways in which the technology is used to construct us as women and men through the social practices that put it to use. Rakow further argues that more attention needs to be paid to how communication technologies alter, aid, or construct women’s opportunities for interacting with each other and with the wider public domain. This article is based on data gathered through a detailed open-ended questionnaire, with a sample of 121 Jamaican women, ages 21 and older, and explores their access and nature of use of ICTs as well as challenges they face in their attempts to use them effectively. Like other Caribbean islands, Jamaica has embraced ICTs as a tool for national development, adopting the most recent technologies to ensure global connectivity. The study examines how these technologies could be used effectively to address some of the developmental, economical, health and human developmental challenges that face the Small Island Developing States (SIDS). These findings are used to complement existing studies, including national surveys and literature on the gender and ICT issues in the Caribbean.
Conference papers on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"
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Liu, Yan. "CHINESE-STYLE PUBLIC SERVICE ADVERTISING ON CCTV: CHANGE AND CONTINUITY." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5103.
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