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Relevant bibliographies by topics / Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health

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Journal articles

Academic literature on the topic 'Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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Journal articles on the topic "Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health"

1

Collins, Richard. "Content online and the end of public media? The UK, a canary in the coal mine?" Media, Culture & Society 33, no. 8 (2011): 1202–19. http://dx.doi.org/10.1177/0163443711422459.

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Online delivery of content has changed media advertising markets, undermining the business model which has underpinned provision of ‘public media’. Three business models have sustained mass media: direct payment for content, payment for advertising and state subsidy, and the author argues, contrary to others’ claims, that advertising finance has made possible production and provision of high-quality, pluralistic and affordable public media. In consequence, substitution of the internet as an advertising medium has undermined the system of finance which, in the UK and societies like it, sustaine

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2

Widiastuti, Tuti. "MEDIA DISCOURSE ANALYSIS ON PROFEMINISM ISSUE OF INDONESIAN FAMILY PLANNING AND HEALTH REPRODUCTIVE PROGRAMS." ICCD 1, no. 1 (2018): 400–407. http://dx.doi.org/10.33068/iccd.vol1.iss1.71.

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The core of studybeing conducted is the text within public service advertising in which depicts the idea of profeminism in media. According to the intertextuality analysis derived by the social construction of reality theory by Berger and Luckmann, as well as the hegemony theory by Gramsci in which became the theoretical framework, both of which are utilized to integrate three level analytical framework model by Fairclough. Based on that fact, this type of study lies under the research method of ‘single case multilevel analyses. The reason for selecting framing analysis approach from Pan and K

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3

THOMSON, ANDREW, SALLY CASSWELL, and LIZ STEWART. "Communication experts' opinion on alcohol advertising through the electronic media in New Zealand." Health Promotion International 9, no. 3 (1994): 145–52. http://dx.doi.org/10.1093/heapro/9.3.145.

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Neonisa, Didier. "Peran Iklan Layanan Masyarakat dalam Sosialisasi Program Busway oleh Pemprov Dki: Proses Sosialisasi Program Busway." Humaniora 2, no. 2 (2011): 1446. http://dx.doi.org/10.21512/humaniora.v2i2.3215.

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This research is based on the increasing numbers for traffic level in Jakarta and also less facilitated mass transportation; therefore the district government of DKI Jakarta built another mass transportation (busway) as one solution for the problems. The local government of DKI Jakarta uses mass media, especially television, to socialize the busway transportation for community. The method in this research is descriptive qualitative along with interview and related documentation as data gathering technique. The research uses theories like mass communication theory, including mass media, televis

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Siff, Stephen. "“Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse." Journalism & Communication Monographs 20, no. 3 (2018): 172–247. http://dx.doi.org/10.1177/1522637918787804.

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This monograph explores how corporate, political, and public health concerns shaped the Nixon administration’s public service advertising campaign against drug abuse. Between 1970 and 1973, the Nixon administration worked with the nonprofit Advertising Council to orchestrate a national, “one-voice” mass media campaign to change Americans’ attitudes toward the use of drugs. Papers preserved in the archives of the Advertising Council and by Nixon administration officials expose behind-the-scenes conflicts over the government’s drug-abuse message among the White House, federal agency staff, and p

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6

Malyuga, E. N., E. V. Ponomarenko, and A. V. Minayeva. "Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)." Vestnik of Samara University. History, pedagogics, philology 26, no. 4 (2020): 82–87. http://dx.doi.org/10.18287/2542-0445-2020-26-4-82-87.

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The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence,

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7

Brikše, Inta, and Ieva Beitika. "How do Members of Parliament View the Public Value of Public Service Media? The Case of Latvia." Polish Political Science Review 1, no. 1 (2013): 17–28. http://dx.doi.org/10.1515/ppsr-2015-0002.

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Abstract The Development of public media in Latvia as a post-communist country has essentially been influenced by politicians. The political community has had consensus that certain reforms are necessary to ensure the development of public media given the changes in the communication space and its role in the facilitation of the strengthening of democracy, yet during the last fifteen years the political elite has not been able to come to a common agreement and to make decisions on systemic reforming and the development of public media. Since the communication environment has changed post digit

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8

Scheier, Lawrence M., Jerry L. Grenard, and Kristen D. Holtz. "An Empirical Assessment of the Above the Influence Advertising Campaign." Journal of Drug Education 41, no. 4 (2011): 431–61. http://dx.doi.org/10.2190/de.41.4.f.

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This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested wit

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9

Dhanapal, Dr Saroja, Sharmaine Sakthi Anantha, and Riaz Fathima Binti Omar Farouk. "Government Sponsored Advertisements: Do They Cultivate Higher Order Thinking Skills?" INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 5, no. 2 (2013): 503–16. http://dx.doi.org/10.24297/ijmit.v5i2.4443.

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Advertising can be defined as an openly sponsored offering of goods, services, or ideas through any medium of public communication. Advertising, in the past decade has undergone significant development and it now comprises television, radio and internet besides the traditional print media. Levens (2012) defines advertising as the paid, non -personal communication of a marketing message by an identified sponsor through mass media which acts as a tool for a company to massively introduce a product or service to the consumers using the available media that are endless starting from billboards, po

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10

Rossman, Gabriel, and Jacob C. Fisher. "Network hubs cease to be influential in the presence of low levels of advertising." Proceedings of the National Academy of Sciences 118, no. 7 (2021): e2013391118. http://dx.doi.org/10.1073/pnas.2013391118.

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Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science. We demonstrate that opinion leadership occurs only under conventional but implausible scope conditions. We demonstrate that a highly central node is a more effective seed for diffusion than a random node if nodes can only learn via the network. However, actors are also subject to external influences such as mass media and advertising. We find that diffusion is noticeably fas

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