Relevant bibliographies by topics / Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health / Journal articles
To see the other types of publications on this topic, follow the link: Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health.

Journal articles on the topic 'Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Advertising Advertising, Public service. Advertising Mass media and public opinion. Communication in public health.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Collins, Richard. "Content online and the end of public media? The UK, a canary in the coal mine?" Media, Culture & Society 33, no. 8 (2011): 1202–19. http://dx.doi.org/10.1177/0163443711422459.

Full text
Abstract:
Online delivery of content has changed media advertising markets, undermining the business model which has underpinned provision of ‘public media’. Three business models have sustained mass media: direct payment for content, payment for advertising and state subsidy, and the author argues, contrary to others’ claims, that advertising finance has made possible production and provision of high-quality, pluralistic and affordable public media. In consequence, substitution of the internet as an advertising medium has undermined the system of finance which, in the UK and societies like it, sustaine
APA, Harvard, Vancouver, ISO, and other styles
2

Widiastuti, Tuti. "MEDIA DISCOURSE ANALYSIS ON PROFEMINISM ISSUE OF INDONESIAN FAMILY PLANNING AND HEALTH REPRODUCTIVE PROGRAMS." ICCD 1, no. 1 (2018): 400–407. http://dx.doi.org/10.33068/iccd.vol1.iss1.71.

Full text
Abstract:
The core of studybeing conducted is the text within public service advertising in which depicts the idea of profeminism in media. According to the intertextuality analysis derived by the social construction of reality theory by Berger and Luckmann, as well as the hegemony theory by Gramsci in which became the theoretical framework, both of which are utilized to integrate three level analytical framework model by Fairclough. Based on that fact, this type of study lies under the research method of ‘single case multilevel analyses. The reason for selecting framing analysis approach from Pan and K
APA, Harvard, Vancouver, ISO, and other styles
3

THOMSON, ANDREW, SALLY CASSWELL, and LIZ STEWART. "Communication experts' opinion on alcohol advertising through the electronic media in New Zealand." Health Promotion International 9, no. 3 (1994): 145–52. http://dx.doi.org/10.1093/heapro/9.3.145.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Neonisa, Didier. "Peran Iklan Layanan Masyarakat dalam Sosialisasi Program Busway oleh Pemprov Dki: Proses Sosialisasi Program Busway." Humaniora 2, no. 2 (2011): 1446. http://dx.doi.org/10.21512/humaniora.v2i2.3215.

Full text
Abstract:
This research is based on the increasing numbers for traffic level in Jakarta and also less facilitated mass transportation; therefore the district government of DKI Jakarta built another mass transportation (busway) as one solution for the problems. The local government of DKI Jakarta uses mass media, especially television, to socialize the busway transportation for community. The method in this research is descriptive qualitative along with interview and related documentation as data gathering technique. The research uses theories like mass communication theory, including mass media, televis
APA, Harvard, Vancouver, ISO, and other styles
5

Siff, Stephen. "“Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse." Journalism & Communication Monographs 20, no. 3 (2018): 172–247. http://dx.doi.org/10.1177/1522637918787804.

Full text
Abstract:
This monograph explores how corporate, political, and public health concerns shaped the Nixon administration’s public service advertising campaign against drug abuse. Between 1970 and 1973, the Nixon administration worked with the nonprofit Advertising Council to orchestrate a national, “one-voice” mass media campaign to change Americans’ attitudes toward the use of drugs. Papers preserved in the archives of the Advertising Council and by Nixon administration officials expose behind-the-scenes conflicts over the government’s drug-abuse message among the White House, federal agency staff, and p
APA, Harvard, Vancouver, ISO, and other styles
6

Malyuga, E. N., E. V. Ponomarenko, and A. V. Minayeva. "Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)." Vestnik of Samara University. History, pedagogics, philology 26, no. 4 (2020): 82–87. http://dx.doi.org/10.18287/2542-0445-2020-26-4-82-87.

Full text
Abstract:
The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence,
APA, Harvard, Vancouver, ISO, and other styles
7

Brikše, Inta, and Ieva Beitika. "How do Members of Parliament View the Public Value of Public Service Media? The Case of Latvia." Polish Political Science Review 1, no. 1 (2013): 17–28. http://dx.doi.org/10.1515/ppsr-2015-0002.

Full text
Abstract:
Abstract The Development of public media in Latvia as a post-communist country has essentially been influenced by politicians. The political community has had consensus that certain reforms are necessary to ensure the development of public media given the changes in the communication space and its role in the facilitation of the strengthening of democracy, yet during the last fifteen years the political elite has not been able to come to a common agreement and to make decisions on systemic reforming and the development of public media. Since the communication environment has changed post digit
APA, Harvard, Vancouver, ISO, and other styles
8

Scheier, Lawrence M., Jerry L. Grenard, and Kristen D. Holtz. "An Empirical Assessment of the Above the Influence Advertising Campaign." Journal of Drug Education 41, no. 4 (2011): 431–61. http://dx.doi.org/10.2190/de.41.4.f.

Full text
Abstract:
This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested wit
APA, Harvard, Vancouver, ISO, and other styles
9

Dhanapal, Dr Saroja, Sharmaine Sakthi Anantha, and Riaz Fathima Binti Omar Farouk. "Government Sponsored Advertisements: Do They Cultivate Higher Order Thinking Skills?" INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 5, no. 2 (2013): 503–16. http://dx.doi.org/10.24297/ijmit.v5i2.4443.

Full text
Abstract:
Advertising can be defined as an openly sponsored offering of goods, services, or ideas through any medium of public communication. Advertising, in the past decade has undergone significant development and it now comprises television, radio and internet besides the traditional print media. Levens (2012) defines advertising as the paid, non -personal communication of a marketing message by an identified sponsor through mass media which acts as a tool for a company to massively introduce a product or service to the consumers using the available media that are endless starting from billboards, po
APA, Harvard, Vancouver, ISO, and other styles
10

Rossman, Gabriel, and Jacob C. Fisher. "Network hubs cease to be influential in the presence of low levels of advertising." Proceedings of the National Academy of Sciences 118, no. 7 (2021): e2013391118. http://dx.doi.org/10.1073/pnas.2013391118.

Full text
Abstract:
Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science. We demonstrate that opinion leadership occurs only under conventional but implausible scope conditions. We demonstrate that a highly central node is a more effective seed for diffusion than a random node if nodes can only learn via the network. However, actors are also subject to external influences such as mass media and advertising. We find that diffusion is noticeably fas
APA, Harvard, Vancouver, ISO, and other styles
11

Sahaj, Tomasz. "Physical Activity, Disability and Health in Advertising Campaigns Associated with Major Sporting Events in the World." Przegląd Socjologii Jakościowej 14, no. 3 (2018): 72–91. http://dx.doi.org/10.18778/1733-8069.14.3.05.

Full text
Abstract:
The purpose of the article is to present commercials broadcasted during global sporting events such as the US Super Bowl, the Olympic Games and Paralympics, the world championships, as well as the European Football Championships. While examining the phenomenon of commercials, a quality method was applied, in the form of film content/plot analysis. The commercials were treated as peculiar texts of contemporary culture, an element of wider discourse associated with sport—an important component of postmodern social reality. Nowadays mass media are a universal language of communication of the glob
APA, Harvard, Vancouver, ISO, and other styles
12

Dąbrowski, Krzysztof. "Przedsiębiorczość i edukacja jako strategie profesjonalistów na czas kryzysu." Przedsiębiorczość - Edukacja 6 (January 1, 2010): 493–98. http://dx.doi.org/10.24917/20833296.6.38.

Full text
Abstract:
The present slump in the Polish economy is cause of serious problems for blue collar workers and quite big challenges for many professionals (e.g. management, well-qualified personnel of advertising agencies). Mass media, politicians and public opinion are focused on the situation of that first group, in contradiction to the well-qualified staff.In the case of advertising sector or a similar service, one of the most popular reaction to a job loss is an own enterprise. Their competitive advantage is an implication of lower costs and greater flexibility. This phenomenon, associated with the econ
APA, Harvard, Vancouver, ISO, and other styles
13

Budko, Diana Anatol'evna, and Galina Vladimirovna Luk'yanova. "Student’s attitude towards campaign communication (on the example of 2018 Russian presidential election." Социодинамика, no. 2 (February 2020): 1–11. http://dx.doi.org/10.25136/2409-7144.2020.2.32090.

Full text
Abstract:
The subject of this research is the attitude of student youth towards particular instruments of campaign communication. Among most commonly used techniques of influencing the citizens’ electoral behavior are the political advertising, mass media materials, debates, announcements of the leaders of public opinion. However, the factors important for making electoral decisions differ one age group to another. In this context, of special interest is the student youth that is more perceptive to modern methods of communication via mobile apps and other Internet technologies. The presented r
APA, Harvard, Vancouver, ISO, and other styles
14

Dono, Joanne, Caroline Miller, Kerry Ettridge, and Carlene Wilson. "The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review." Health Education Research 35, no. 3 (2020): 179–94. http://dx.doi.org/10.1093/her/cyaa008.

Full text
Abstract:
Abstract A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and
APA, Harvard, Vancouver, ISO, and other styles
15

Gollust, Sarah E., Erika Franklin Fowler, and Jeff Niederdeppe. "Ten Years of Messaging about the Affordable Care Act in Advertising and News Media: Lessons for Policy and Politics." Journal of Health Politics, Policy and Law 45, no. 5 (2020): 711–28. http://dx.doi.org/10.1215/03616878-8543210.

Full text
Abstract:
Abstract Messaging about the Affordable Care Act (ACA) has seemingly produced a variety of outcomes: millions of Americans gained access to health insurance, yet much of the US public remains confused about major components of the law, and there remain stark and persistent political divides in support of the law. Our analysis of the volume and content of ACA-related media (including both ads and news) helps explain these phenomena, with three conclusions. First, the information environment around the ACA has been complex and competitive, with messaging originating from diverse sponsors with mu
APA, Harvard, Vancouver, ISO, and other styles
16

Aksenov, Kirill V., and Diana A. Bagdasaryan. "Unique information offers as a means of modern communication strategy." Verhnevolzhski Philological Bulletin 2, no. 25 (2021): 31–40. http://dx.doi.org/10.20323/2499-9679-2021-2-25-31-40.

Full text
Abstract:
The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR de
APA, Harvard, Vancouver, ISO, and other styles
17

Fadli, A. Muh, and Risma Niswaty. "Analysis of Political Broadcasting and Application Of P3SPS Broadcasting In Local Television and Network Station Systems an Makassar City." Jurnal Ad'ministrare 6, no. 2 (2020): 115. http://dx.doi.org/10.26858/ja.v6i2.12066.

Full text
Abstract:
In mass communication, one of the most influential media in forming public opinion is television. This study aims to determine and analyze: the form of political broadcasts on local television and network station systems in Makassar City; and the application of P3SPS in political broadcasts on local television and network systems in Makassar City. The assessment approach uses media studies, research studies focus more on the phenomenon of online media with a focus on the application of values and ethics of journalists, also related to the process of making news, disseminating news and performa
APA, Harvard, Vancouver, ISO, and other styles
18

Morejon-Llamas, Noemi. "Desinformación y alfabetización mediática desde las instituciones: los decálogos contra las fake news." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (2020): 111–34. http://dx.doi.org/10.5783/rirp-20-2020-07-111-134.

Full text
Abstract:
In an environment characterized by infoxication, the speed and immediacy of information circulation, the emotionality of the messages, the virality, the horizontality in the content production, and the lack of trust in institutions and media, we consider vital the role that institutions play through their institutional advertising to deal with misinformation. For this reason, our research aims to establish whether there is coherence between the institutional visual campaigns, about fake news during Covid-19 and the recommendations of national and international bodies, such as the European Comm
APA, Harvard, Vancouver, ISO, and other styles
19

Mowery, Andrea, Paul Riedesel, Marietta Dreher, Barbara A. Schillo, and Jessie E. Saul. "Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns." Social Marketing Quarterly 22, no. 3 (2016): 179–99. http://dx.doi.org/10.1177/1524500416628527.

Full text
Abstract:
Background: This article describes two examples of online ad testing used to assess effectiveness of tobacco control ads in Minnesota (United States). The U.S. Centers for Disease Control and Prevention (CDC) recommends mass-media campaigns to change tobacco-related attitudes and encourage quitting. ClearWay MinnesotaSM uses online surveys to test ads with target audiences, select the most effective ads, and complement traditional evaluations of its campaigns. Two examples in this article demonstrate the method and how results have been used. Methods: Example 1 used an online survey to test tw
APA, Harvard, Vancouver, ISO, and other styles
20

Chandan, K., A. Yadav, A. Chandra, and R. Mehrotra. "Using Social Media as an Effective Tool for Motivating Cancer Prevention." Journal of Global Oncology 4, Supplement 2 (2018): 199s. http://dx.doi.org/10.1200/jgo.18.80500.

Full text
Abstract:
Background: Cancer is among leading cause of death (8.8 million) worldwide. Around 14.2 million new cases were recorded in 2012 and increasing each year. On the other hand there are about 2.8 billion users of different social media platforms (i.e., 37% of the world population). This tremendous power of social media can be used for disseminating effective information and communication on cancer prevention more efficiently (i.e., in less time to more people) to create awareness against the disease. Tobacco, alcohol and food industry have been using social media for aggressive advertising and mar
APA, Harvard, Vancouver, ISO, and other styles
21

Keller, Sarah, and Timothy Wilkinson. "Variations in involvement: motivating bystanders to care for senior citizens." International Journal of Pharmaceutical and Healthcare Marketing 11, no. 2 (2017): 117–32. http://dx.doi.org/10.1108/ijphm-06-2016-0029.

Full text
Abstract:
Purpose The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders. Design/methodology/approach A cross-sectional mail survey was administered to 2,500 adults; 384 usable responses were obtained. Survey responses were analyzed by level of exposure and involvement in senior care. Findings High-involvement individuals viewed the ads more favorably and exhibited stronger senior caretaking intentions. Low-involvement consumers were less likely to see their own potential contributions to se
APA, Harvard, Vancouver, ISO, and other styles
22

Rodríguez Bilbao, Emilio, and Rosa María Añel Rodríguez. "Campaña de sensibilización ciudadana en Seguridad del Paciente: Modelo de Plan de Comunicación = Citizen awareness campaign on Patient Safety: Communication Plan Model." REVISTA ESPAÑOLA DE COMUNICACIÓN EN SALUD 10, no. 2 (2019): 206. http://dx.doi.org/10.20318/recs.2019.4606.

Full text
Abstract:
Resumen: La información, como mecanismo de sensibilización, despierta nuestro interés hacia algo que hasta el momento ha podido pasar desapercibido. Tomamos conciencia y queremos saber más sobre ello. A su vez, un mayor nivel de conocimiento promueve un cambio de opinión y puede que también un cambio de actitud y de comportamiento. Pero no es fácil “hacer llegar” la información. Seleccionar bien los mensajes, adecuarlos a las características de cada target, y utilizar canales “a la medida” del público diana son factores clave para el desarrollo eficiente de las acciones de comunicación. Hemos
APA, Harvard, Vancouver, ISO, and other styles
23

Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Online Marketing Communication Trends in Slovak Hotel Industry." Economics and Culture 17, no. 2 (2020): 13–21. http://dx.doi.org/10.2478/jec-2020-0016.

Full text
Abstract:
AbstractResearch purpose. Traditionally used communication mix as a part of company’s marketing strategy, including advertising, sales promotion, personal sales and public relations, is gradually changing and expanding. Thanks to the development of new information-communication technologies, all these tools are constantly being transformed into the conditions of the Internet. This fact also affects consumer’s lifestyle, and thus, their buying behaviour. As a large part of consumers are almost always online via fixed internet, WIFI or within data, companies in various sectors, especially in ser
APA, Harvard, Vancouver, ISO, and other styles
24

Nadanyiova, Margareta, Jana Majerova, and Lubica Gajanova. "Online Marketing Communication Trends in Slovak Hotel Industry." Economics and Culture 17, no. 2 (2020): 13–21. http://dx.doi.org/10.2478/jec-2020-0016.

Full text
Abstract:
Abstract Research purpose. Traditionally used communication mix as a part of company’s marketing strategy, including advertising, sales promotion, personal sales and public relations, is gradually changing and expanding. Thanks to the development of new information-communication technologies, all these tools are constantly being transformed into the conditions of the Internet. This fact also affects consumer’s lifestyle, and thus, their buying behaviour. As a large part of consumers are almost always online via fixed internet, WIFI or within data, companies in various sectors, especially in se
APA, Harvard, Vancouver, ISO, and other styles
25

Capodiferro Cubero, Daniel. "La libertad de información frente a Internet // The freedom of information facing the internet." Revista de Derecho Político 1, no. 100 (2017): 701. http://dx.doi.org/10.5944/rdp.100.2017.20715.

Full text
Abstract:
Resumen:El objetivo de este trabajo es confrontar la caracterización constitucional y jurisprudencial de la libertad de información con la realidad de su ejercicio a través de Internet, donde no es posible aplicar directamente las soluciones que el Ordenamiento ha ido construyendo para la comunicación por medios analógicos, ya que ésta se basa en la intervención preponderante de los medios de comunicación como canalizadores de la información y moduladores de la opinión pública, otorgando una mínima capacidad de intervención al ciudadano,que esencialmente venía ocupando una posición pasiva. Las
APA, Harvard, Vancouver, ISO, and other styles
26

Yulius, Yosef, and Bobby Hallim. "ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”." Besaung : Jurnal Seni Desain dan Budaya 5, no. 1 (2021). http://dx.doi.org/10.36982/jsdb.v5i1.1468.

Full text
Abstract:
In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public service advertising media will have a positive impact on the target of delivering messages in a persuasive manner, cre
APA, Harvard, Vancouver, ISO, and other styles
27

Yulius, Yosef. "ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”." Besaung : Jurnal Seni Desain dan Budaya 5, no. 1 (2020). http://dx.doi.org/10.36982/jsdb.v5i3.1140.

Full text
Abstract:
<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public se
APA, Harvard, Vancouver, ISO, and other styles
28

Korn, Ariella R., Kelly D. Blake, Heather D’Angelo, Jill Reedy, and April Oh. "Prevalence and Correlates of US Adult Public Opinion on Restricting Junk Food Advertising to Children on Social Media: 2020 Health Information National Trends Survey." Public Health Nutrition, August 12, 2021, 1–13. http://dx.doi.org/10.1017/s1368980021003359.

Full text
Abstract:
Abstract Objective: To describe US adults’ levels of support, neutrality, and opposition to restricting junk food advertising to children on social media and explore associations with sociodemographic and health-related characteristics. Design: In 2020-2021, we used cross-sectional data from the National Cancer Institute’s 2020 Health Information National Trends Survey to estimate the prevalence of opinions toward advertising restrictions, and correlates of neutrality and opposition using weighted multivariable logistic regression. Setting: United States. Participants: Adults aged 18+ years. R
APA, Harvard, Vancouver, ISO, and other styles
29

Cinque, Toija. "A Study in Anxiety of the Dark." M/C Journal 24, no. 2 (2021). http://dx.doi.org/10.5204/mcj.2759.

Full text
Abstract:
Introduction This article is a study in anxiety with regard to social online spaces (SOS) conceived of as dark. There are two possible ways to define ‘dark’ in this context. The first is that communication is dark because it either has limited distribution, is not open to all users (closed groups are a case example) or hidden. The second definition, linked as a result of the first, is the way that communication via these means is interpreted and understood. Dark social spaces disrupt the accepted top-down flow by the ‘gazing elite’ (data aggregators including social media), but anxious users m
APA, Harvard, Vancouver, ISO, and other styles
30

Narti, Sri. "MELIHAT HUBUNGAN MASYARAKAT DALAM PRAKTI." Profesional: Jurnal Komunikasi dan Administrasi Publik 3, no. 1 (2016). http://dx.doi.org/10.37676/professional.v3i1.288.

Full text
Abstract:
Public relations was a management function that planned and sustainable through organizations and private or public institutions to gain understanding, sympathy and support from those who were related or might be related to the study of public opinion among them. PR could keep the credibility of the organization remain good, reached out those who avoid salespeople or advertising; dramatized a company or a specific product as well as the relationship with the mass media. The perspectives of the study was people often perceived public relations as a group of people who twist the facts to turn a
APA, Harvard, Vancouver, ISO, and other styles
31

Panuju, Redi. "Pengawasan Iklan Pelayanan Kesehatan Tradisional di Televisi." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 1, no. 2 (2017). http://dx.doi.org/10.25139/jsk.v1i2.154.

Full text
Abstract:
Television is a mass communication media that is still in demand by the public to get information and entertainment. Although the era of cyber that grows social media is in sight, but television is the audiovisual media is the easiest convergence so that in the future any television remains connected to social media. Therefore, television will be a priority medium for the industry to market its products or services. Along with that television became the trust of the traditional health care industry to market its products and services. While some of the traditional health care industry is suspe
APA, Harvard, Vancouver, ISO, and other styles
32

Henley, Nadine. "Free to Be Obese in a ‘Super Nanny State’?" M/C Journal 9, no. 4 (2006). http://dx.doi.org/10.5204/mcj.2651.

Full text
Abstract:

 
 
 
 “Live free or die!” (New Hampshire State motto)
 
 
 Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)? 
 
 The UN Declaration of Human Rights enshrines the belief that “All human beings are born free and equal in dignity and rights”. The philosophy of Libertarianism (Locke) proposes that rights can be negative (e.g. the
APA, Harvard, Vancouver, ISO, and other styles
33

Zubanova, Lyudmila, Sergei Sinetskii та Maria Shub. "Environmental Identity: Information Strategies for Mobilizing ˋNegative Memory' of the Audience". KnE Social Sciences, 21 січня 2021. http://dx.doi.org/10.18502/kss.v5i2.8356.

Full text
Abstract:
The article analyzes the issues of interactive media culture development in modern society. The authors consider information and media strategies as tools for constructing the ecological identity of deprived territories residents (on the example of Chelyabinsk region). The article is based on research carried out between 2015 to 2019, monitoring the environmental situation in Chelyabinsk region. Mass representative surveys, held among the southern Urals citizens, expert interviews, content analysis of official information sources and informal channels of communication users (social networks),
APA, Harvard, Vancouver, ISO, and other styles
34

Gunnar, Sæbø, Tokle Rikke Iren, and Lund Ingeborg. "Newspaper Coverage of Snus in an Emerging Norwegian Snus Market 2002–2011: A Content Analysis." Nicotine & Tobacco Research, August 31, 2021. http://dx.doi.org/10.1093/ntr/ntab171.

Full text
Abstract:
Abstract Background In a context where snus is a legal product, its advertising is prohibited and its prevalence of use has been on the rise among adolescents and young adults, the aim of this article is to identify the extent of snus coverage in Norwegian newspapers and the themes and values communicated about snus therein from 2002 to 2011. Aim and methods All major Norwegian newspapers were scanned for articles with “snus” (and relevant connectors) in headings, ingresses, and/or pictures/captions as search criteria. Using the Retriever media monitoring service as a database, the search retu
APA, Harvard, Vancouver, ISO, and other styles
35

Gonçalves, Emerson Campos, and Robson Loureiro. "DISCURSOS SOBRE GÊNERO NA PUBLICIDADE PÓS-MASSIVA: UM ESTUDO DO VIDEOCASE “BADASS” À LUZ DA SEMIÓTICA SINCRÉTICA DISCOURSE ABOUT GENDER IN POST-MASSIVE ADVERTISING: A STUDY OF THE “BADASS” VIDEOCHASE THROUGH SYNCRETIC SEMIOTICS." Acta Semiótica et Lingvistica 22, no. 2 (2018). http://dx.doi.org/10.22478/ufpb.2446-7006.2017v22n2.37843.

Full text
Abstract:
Resumo. Na última década, o mundo experimentou a consolidação de um novo modelo comunicacional, marcado pelo estabelecimento de um momento que teóricos como Pierre Lévy e André Lemos (2010) têm convencionado chamar de era pós-massiva. A principal característica desse período é a liberação da palavra para os indivíduos, que deixam de ser meros receptores da informação e passam a produzir e interagir de forma mais franca com o conteúdo. Nesse contexto, tornou-se inevitável o choque entre as temáticas conservadoras impostas pelos mass media - tradicional fonte de formação da opinião pública - e a
APA, Harvard, Vancouver, ISO, and other styles
36

Howcutt, Sarah J., Sofia Barbosa-Bouças, Jo Brett, Anna L. Barnett, and Lesley A. Smith. "Lifestage differences in young UK women’s reasons for research participation." Health Promotion International, May 9, 2020. http://dx.doi.org/10.1093/heapro/daaa041.

Full text
Abstract:
Abstract Lifecourse epidemiology suggests that preconception is a valuable opportunity for health promotion with young women. Yet young women are less likely than older women to be research participants, limiting evidence about their needs and risks. Marketing data indicate that young adults are not engaged with one advertising strategy because they transition through three life stages: (i) limited independence and focus on own interests, (ii) increased independence and time with peers and (iii) establishing a home and family. The aim of this study was to explore whether these marketing lifest
APA, Harvard, Vancouver, ISO, and other styles
37

Grbic, M., D. Stimac Grbic, L. Stimac, and Z. Sostar. "Digital marketing in healthcare." European Journal of Public Health 29, Supplement_4 (2019). http://dx.doi.org/10.1093/eurpub/ckz186.077.

Full text
Abstract:
Abstract We live in a digital world when people rely more on smart devices and dedicate their time to searching information online. According to some research, 85% of users now compare and check reviews of products or services prior to their selection, and Google states that as many as 77% of patients search the Internet before they are make decision. That is why more and more health organizations recognize the need for online presence and the use of digital channels to attract new clients. The age group of 15-35 which trusts social media and easier forms of communication when it comes to impo
APA, Harvard, Vancouver, ISO, and other styles
38

Steppat, Desiree, and Laia Castro Herrero. "Negative Campaigning (Election Campaigning Communication)." DOCA - Database of Variables for Content Analysis, April 18, 2021. http://dx.doi.org/10.34778/4g.

Full text
Abstract:
One of the most crucial decisions political candidates make ahead of an election is whether they want to focus on their image or that of their their political opponents in their advertisement (Lau and Rovner , 2009). During electoral campaigns, candidates need to decide whether they use political advertisement to display a positive image of themselves or whether they try to make the opponent look bad. The first strategy is referred to as Acclaim or Positive Ads. The second approach, according to Surlin and Gordon is called Negative Campaigning and is applied by a political candidate when (s)he
APA, Harvard, Vancouver, ISO, and other styles
39

Ward, Christopher Grant. "Stock Images, Filler Content and the Ambiguous Corporate Message." M/C Journal 10, no. 5 (2007). http://dx.doi.org/10.5204/mcj.2706.

Full text
Abstract:

 
 
 A central concern of media studies is to understand the transactions of meaning that are established between the encoders and decoders of media messages: senders and receivers, authors and audiences, producers and consumers. More precisely, this discipline has aimed to describe the semantic disconnects that occur when organisations, governments, businesses, and people communicate and interact across media, and, further, to understand the causes of these miscommunications and to theorise their social and cultural implications. As the media environment becomes complicated by
APA, Harvard, Vancouver, ISO, and other styles
40

Lee, Jin, Tommaso Barbetta, and Crystal Abidin. "Influencers, Brands, and Pivots in the Time of COVID-19." M/C Journal 23, no. 6 (2020). http://dx.doi.org/10.5204/mcj.2729.

Full text
Abstract:
In light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in Australia, Japan, and Korea, and consider how the industry has been attempting to navigate their way through the pandemic through deviations and detours. We consider the narratives and groups of influencers who
APA, Harvard, Vancouver, ISO, and other styles
41

Lüthje, Corinna, and Susanne Eichner. "Exclusion." M/C Journal 23, no. 6 (2020). http://dx.doi.org/10.5204/mcj.2731.

Full text
Abstract:
The theme of exclusion emerged at the IAMCR conference 2019 in Oregon, where we* hosted several panels that dealt with either the welcomed potential of the Web to help excluded groups to be heard and seen (e.g. #metoo online activism), or with negative exclusion and ostracising effects of media—such as hate speech on social media, strategies of “othering” in newspapers or “symbolic annihilation” (Tuchmann) on screens. In their special issue of Media International Australia on the role of media in social inclusion and exclusion in 2012, the editors Jacqui Ewart and Collette Snowden argued that
APA, Harvard, Vancouver, ISO, and other styles
42

Downes, Daniel M. "The Medium Vanishes?" M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1829.

Full text
Abstract:
Introduction The recent AOL/Time-Warner merger invites us to re-think the relationships amongst content producers, distributors, and audiences. Worth an estimated $300 billion (US), the largest Internet transaction of all time, the deal is 45 times larger than the AOL/Netscape merger of November 1998 (Ledbetter). Additionally, the Time Warner/EMI merger, which followed hard on the heels of the AOL/Time-Warner deal and is itself worth $28 billion (US), created the largest content rights organisation in the music industry. The joining of the Internet giant (AOL) with what was already the world's
APA, Harvard, Vancouver, ISO, and other styles
43

Hutchinson, Jonathon. "The Cultural Impact of Institutional Remix: The Formalisation of Textual Reappropriation within the ABC." M/C Journal 16, no. 4 (2013). http://dx.doi.org/10.5204/mcj.682.

Full text
Abstract:
Introduction The construction of meaning is specifically denoted by texts that are created and published by the mass media. To highlight how that meaning is constructed, we might take a communication research approach which then enables us to understand how mass media texts impact society. To undertake such an approach it is useful to reflect on two methods outlined by Adoni and Mane who suggest there are two communication research methodologies. “The first focuses on the social construction of reality as an important aspect of the relationship between culture and society. The second approach
APA, Harvard, Vancouver, ISO, and other styles
44

Aung Thin, Michelle Diane. "Hybridity, National Identity, and the Smartphone in the Contemporary Union of Myanmar." M/C Journal 23, no. 5 (2020). http://dx.doi.org/10.5204/mcj.1679.

Full text
Abstract:
In 2014, telecommunications companies Ooredoo and Telenor introduced a 3G phone network to Myanmar, one of the last, great un-phoned territories of the world (“Mobile Mania”). Formerly accessible only to military and cultural elites, the smartphone was now available to virtually all. In 2020, just six years later, smartphones are commonplace, used by every class and walk of life. The introduction and mainstreaming of the smartphone in Myanmar coincided with the transition from military dictatorship to quasi democracy; from heavy censorship to relative liberalisation of culture and the media. T
APA, Harvard, Vancouver, ISO, and other styles
45

Leaver, Tama. "The Social Media Contradiction: Data Mining and Digital Death." M/C Journal 16, no. 2 (2013). http://dx.doi.org/10.5204/mcj.625.

Full text
Abstract:
Introduction Many social media tools and services are free to use. This fact often leads users to the mistaken presumption that the associated data generated whilst utilising these tools and services is without value. Users often focus on the social and presumed ephemeral nature of communication – imagining something that happens but then has no further record or value, akin to a telephone call – while corporations behind these tools tend to focus on the media side, the lasting value of these traces which can be combined, mined and analysed for new insight and revenue generation. This paper se
APA, Harvard, Vancouver, ISO, and other styles
46

Pettigrew, Simone. "Consumption and the Self-Concept." M/C Journal 5, no. 5 (2002). http://dx.doi.org/10.5204/mcj.1993.

Full text
Abstract:
This article examines the concept of self from the perspective of the self as manifest and reflected in consumption decisions. Within the consumer behaviour literature there is general acceptance for a high degree of autonomy in individuals' self-related consumption decisions. The assumption is that we can choose the type of person we want to be, and purchase, within income limits, the appropriate "props" to assist in achieving our goal. I argue that this view is simplistic and fails to appreciate the extent to which culture influences individuals' perceptions of the desirability of different
APA, Harvard, Vancouver, ISO, and other styles
47

Fernández-Torres, María-Jesús. "The influence of television on TV viewers’ consuming habits: the viewer’s associations report." Comunicar 13, no. 25 (2005). http://dx.doi.org/10.3916/c25-2005-083.

Full text
Abstract:
Television is the archetype of all mass media. As sight is the sense which provides us with the most direct experience of things, television makes us feel that what we see is in fact real, and in this way contributes powerfully to the forming of public opinion. Most of the new forms of behaviour are imposed by television. The image overpowers our thinking and converts everything that doesn’t appear on the screen as irrelevant. It seems to be impossible to imagine our world without television, the most powerful provider of audiovisual messages ever to exist. Our eyes receive in just a few hours
APA, Harvard, Vancouver, ISO, and other styles
48

Holleran, Samuel. "Better in Pictures." M/C Journal 24, no. 4 (2021). http://dx.doi.org/10.5204/mcj.2810.

Full text
Abstract:
While the term “visual literacy” has grown in popularity in the last 50 years, its meaning remains nebulous. It is described variously as: a vehicle for aesthetic appreciation, a means of defence against visual manipulation, a sorting mechanism for an increasingly data-saturated age, and a prerequisite to civic inclusion (Fransecky 23; Messaris 181; McTigue and Flowers 580). Scholars have written extensively about the first three subjects but there has been less research on how visual literacy frames civic life and how it might help the public as a tool to address disadvantage and assist in re
APA, Harvard, Vancouver, ISO, and other styles
49

Rodan, Debbie, and Jane Mummery. "Animals Australia and the Challenges of Vegan Stereotyping." M/C Journal 22, no. 2 (2019). http://dx.doi.org/10.5204/mcj.1510.

Full text
Abstract:
Introduction Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence act
APA, Harvard, Vancouver, ISO, and other styles
50

Hill, Wes. "The Automedial Zaniness of Ryan Trecartin." M/C Journal 21, no. 2 (2018). http://dx.doi.org/10.5204/mcj.1382.

Full text
Abstract:
IntroductionThe American artist Ryan Trecartin makes digital videos that centre on the self-presentations common to video-sharing sites such as YouTube. Named by New Yorker critic Peter Schjeldahl as “the most consequential artist to have emerged since the 1980s” (84), Trecartin’s works are like high-octane domestic dramas told in the first-person, blending carnivalesque and horror sensibilities through multi-layered imagery, fast-paced editing, sprawling mise-en-scène installations and heavy-handed digital effects. Featuring narcissistic young-adult characters (many of whom are played by the
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography