Relevant bibliographies by topics / Advertising agency

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising agency'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 September 2023

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Journal articles on the topic "Advertising agency"

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McGann, Anthony F. "Advertising Agency Mergers." Journal of Advertising 15, no. 3 (October 1986): 3. http://dx.doi.org/10.1080/00913367.1986.10673012.

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Nathan, S. V. "Expert Advertising Agency." Vikalpa: The Journal for Decision Makers 16, no. 1 (January 1991): 51–62. http://dx.doi.org/10.1177/0256090919910106.

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The case presented in this issue discusses how Expert Advertising Agency, after starting in a small way, rapidly went on to become a medium — sized agency. The top management's objective now is to become a market leader in the next three years with a billing turnover comparable to that of the top five agencies in the industry. How should this growth be achieved? What strategy should Expert adopt? Readers are invited to send their comments on the same.
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Nathan, S. V. "Expert Advertising Agency." Vikalpa: The Journal for Decision Makers 16, no. 3 (July 1991): 69–80. http://dx.doi.org/10.1177/0256090919910307.

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The case presented in this issue discusses the growth of Expert Advertising Agency. The agency, which started as an inhouse operation of a successful company—ABC Ltd.—soon acquired outside clients and was competing with other more famous advertising agencies. How should this transition be managed and what future strategy should Expert adopt? In our Diagnoses feature, we present five responses on the issue.
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Spake, Deborah F., Giles D'souza, Tammy Neal Crutchfield, and Robert M. Morgan. "Advertising Agency Compensation: An Agency Theory Explanation." Journal of Advertising 28, no. 3 (October 1999): 53–72. http://dx.doi.org/10.1080/00913367.1999.10673589.

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Tucker, Michael. "U.S. Advertising Agency Productivity." Journal of Promotion Management 2, no. 2 (June 6, 1994): 101–14. http://dx.doi.org/10.1300/j057v02n02_07.

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Cheong, Yunjae, Kihan Kim, and Justin Combs. "Advertising agency operating efficiency." Journal of Marketing Communications 22, no. 1 (December 9, 2013): 83–99. http://dx.doi.org/10.1080/13527266.2013.849290.

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West, Douglas C., and Stanley J. Paliwoda. "Advertising client‐agency relationships." European Journal of Marketing 30, no. 8 (August 1996): 22–39. http://dx.doi.org/10.1108/03090569610130089.

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Prendergast, Gerard, and Yi-Zheng Shi. "Exploring Advertising Client-Advertising Agency Relationships in China." Journal of International Consumer Marketing 12, no. 1 (December 1999): 21–38. http://dx.doi.org/10.1300/j046v12n01_03.

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Mortimer, Kathleen. "Services advertising: the agency viewpoint." Journal of Services Marketing 15, no. 2 (April 2001): 131–46. http://dx.doi.org/10.1108/08876040110387926.

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Hozier, George C., and John D. Schatzberg. "Advertising Agency Terminations and Reviews." Journal of Business Research 50, no. 2 (November 2000): 169–76. http://dx.doi.org/10.1016/s0148-2963(99)00029-6.

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Dissertations / Theses on the topic "Advertising agency"

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Marks, Danelle Miller. "A comparison of attitudes toward corporate advertising : corporate executives and advertising agency executives." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/474662.

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The purpose of this thesis was to examine the attitudes toward corporate advertising held by those individuals most closely associated with it: corporate and advertising agency executives. No previous research had been conducted in this particular area.An attitude scale was administered to eighty-two corporate and advertising agency executives, representing a sample from Fortune's one hundred largest corporations and the one hundred largest advertising agencies. A frequency distribution, factor analysis, and Q-study were conducted on the data collected.Findings showed the general attitude toward corporate advertising to be favorable. Two factors underlying respondent's attitudes were revealed and broadly identified as "positive value" and "negative value." Rather than viewing corporate advertising in specific terms, respondents' attitudes were factored on the basis of valence, or direction of the statements.The Q-analysis identified three types of attitude patterns existing among the respondents. Type I respondents represented large industrial manufacturers who believe corporate advertising is an effective tool for improving employee morale and recruiting new employees. Type II, consisting of advertising agencies involved in marketing to consumers, saw corporate advertising as a tool for increasing corporate awareness and creating unity among products. A conglomeration of industrial manufacturers, consumer goods manufacturers, and advertising agencies, Type III viewed corporate advertising as an effective part of a total plan, though not capable of achieving tangible objectives by itself. Type and size of firm were the only demographics which could be significantly related to the attitude patterns.These findings indicate that although differences can be found in the management function provided by corporate advertising, respondents hold similar favorable attitudes toward corporate advertising.
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Lester, Andrew James. "Advertising agency diversity and multiculturalism in television commercials." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/30617.

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Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity in advertising agencies and the diversity reflected in the work they produce is important in South Africa. This research is exploratory and qualitative. Four case studies were conducted which entailed four campaigns (two from each agency) and two clients (one per agency). There were ten commercial outputs from the four campaigns. Content analysis was conducted on the commercials with particular reference to the portrayal of age, gender and race. Creative team members from each of the four creative teams were interviewed, as well as other staff from agency and the clients. In total 27 in-depth interviews were conducted. Cross case analysis sought to identify relationships between creative team level diversity and multiculturalism in creative outputs, as well as emerging themes or explanatory factors. This revealed that creative teams’ race and gender diversity appeared to have an influence on the portrayal of race and gender in television commercials. Age in advertising agencies and agency creative outputs was consistently youthful across all four campaigns. Market segmentation and targeting using age, gender and race emerged as a contributory factor. Diversity in creative teams appeared to have an influence on the depiction of diversity in commercials, and larger more diverse teams emerged as a possible mechanism for targeting multicultural audiences.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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Nilsson, Fredric, and Jens Karlsson. "Determining factors in the selection of an advertising agency : A case study of three advertising buyers to small advertising agencies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-27746.

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Bouchetoux, François. "Timely lives and lively times in a French advertising agency." Thesis, University of Leicester, 2008. http://hdl.handle.net/2381/28959.

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The thesis presents an ethnographic study of a group of cultural intermediaries at work in a French advertising agency. A theoretical frame drawn from selected works in cultural economy, sociology and philosophy is deployed to address the ill-understood nature of uncertainty in practice-based research on advertising. Practice-based accounts by marketers, sociologists and anthropologists typically suggest that advertising agencies are unstable businesses because they work with unpredictable stakeholders (consumers and above all clients), and because they struggle to establish the legitimacy of their expertise. The problem with this argument, however, is that whilst it insists on the fragmented identities of practitioners locked in their doubts, anxieties and even myths, the everyday nature, experience and ways in which cultural intermediaries deal with such uncertainties are underexplored. During the three-month empirical study multiple research methods were used to collect data, including participant observation, interviews and visual techniques. It was established during fieldwork that uncertainty is best expressed in the awkward relationships practitioners entertain with time. The analysis of these relationships runs through three analysis chapters. One explains how imaginative conversations, practices and uses of objects seek to restrain time-related uncertainties by ―constructing‖ time. The second further analyses this construction by describing the ways in which practitioners unshackle themselves from their feelings of wasting time. The third relates this construction to the ways in which time is incorporated into creative work and sold to clients. The thesis contributes a deeper and temporally-based interpretation of uncertainty to the small number of ethnographic studies of advertising agencies.
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Lynch, Brenda A. "Generating creative ideas at work a qualitative study of an advertising agency and a state rehabilitation agency /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1117570358.

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Thesis (Ph. D.)--Ohio State University, 2005.
Title from first page of PDF file. Document formatted into pages; contains xi, 166 p.; also includes graphics. Includes bibliographical references (p. 154-160). Available online via OhioLINK's ETD Center
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Lynch, Brenda. "Generating creative ideas at work: a qualitative study of an advertising agency and a state rehabilitation agency." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1117570358.

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Siman, Salvador José. "Agency-client relationships before and after mergers in the advertising industry." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/33808.

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Badurina, Anka Veronika. "Creating Gendered Television Advertisements : Anthropological Studies in a Japanese Advertising Agency." Kyoto University, 2003. http://hdl.handle.net/2433/148955.

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Kyoto University (京都大学)
0048
新制・課程博士
博士(人間・環境学)
甲第10320号
人博第207号
14||171(吉田南総合図書館)
新制||人||51(附属図書館)
UT51-2003-H741
京都大学大学院人間・環境学研究科文化・地域環境学専攻
(主査)教授 福井 勝義, 教授 松島 征, 助教授 田中 雅一
学位規則第4条第1項該当
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Nordström, Anton, and Vincent Pontho. "Advertising agencies’ attractiveness in the exploration phase." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-90594.

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This paper digs deeper into the concept of attraction and what makes a marketing agency attractive. The authors focus on the very first stage of a business relationship before the project sets off, seeking to uncover what attraction is and which factors influence it. Through 6 semi structured interviews with companies which has been in a business relationship with marketing agencies the authors investigates what attracted them to that particular agency. As new information appeared in the interviews, the theoretical framework has been extended with more material. At the end of the paper the authors present a model which describes the components of attraction. The model is then discussed and explained.
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Bell, Ralitza. "An empirical investigation of factors predicting the choice of an advertising agency." Thesis, Australian Catholic University, 2016. https://acuresearchbank.acu.edu.au/download/2e7039999750a3a59fead6f171af6790a5cac2d3634a415a152fcc0c54469f96/2115476/Bell_2016_An_empirical_investigation_5yrEMBARGO.pdf.

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Books on the topic "Advertising agency"

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Keeler, Floyd Y. The advertising agency. New York: Garland Pub., 1985.

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McNamara, Jay. Advertising agency management: Jay McNamara. Homewood, Ill: Dow Jones-Irwin, 1990.

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Stone, Elhanan C. Guidelines for advertiser/agency contracts. New York, NY: Association of National Advertisers, 1989.

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Marconi, Joe. Getting the best from your ad agency. Chicago, Ill: Probus Publishing, 1991.

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Weilbacher, William M. Choosing & working with your advertising agency. Lincolnwood, Ill: NTC Business Books, 1991.

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Advertising without an agency made easy. Irvine, CA: Entrepreneur Media, 2005.

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New York (State). Division of Management Audit and State Financial Services. State agency and authority advertising practices. [Albany, N.Y: The Division, 2002.

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Advertising on trial: Managing your agency for effective results. London: Pitman Pub., 1993.

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Up the agency: The funny business of advertising. New York: St. Martin's Press, 1995.

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Up the agency: The funny business of advertising. New York: St. Martin's Press, 1993.

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Book chapters on the topic "Advertising agency"

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Taplin, Walter. "Agency." In Routledge Library Editions: Advertising, Vol5:175—Vol5:189. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-58.

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Remley, Dirk. "Advertising Agency Case." In The Neuroscience of Rhetoric in Management, 73–75. New York, NY : Routledge, 2019. | Series: Routledge focus on business and management: Routledge, 2018. http://dx.doi.org/10.4324/9780429431111-8.

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Geller, Max A. "The Advertising Agency." In Routledge Library Editions: Advertising, Vol2:63—Vol2:84. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-23.

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Caton, Dennis. "The Advertising Agency." In Routledge Library Editions: Advertising, Vol3:70—Vol3:84. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-34.

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Evans, W. A. "Agency Anomalies." In Routledge Library Editions: Advertising, Vol4:119—Vol4:136. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-43.

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Nyilasy, Greg, and Leonard N. Reid. "Agency Practitioners’ Theories about Advertising." In Advertising Theory, 32–50. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge communication series |: Routledge, 2019. http://dx.doi.org/10.4324/9781351208314-3.

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Frontczak, Nancy T., and Steven W. Hartley. "The Advertising Agency Audit." In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, 318–22. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_65.

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Crawford, Robert. "Reimagining the advertising agency." In Digital Dawn in Adland, 131–56. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9780429401497-8.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Advertising Agency." In Routledge Library Editions: Advertising, Vol8:27—Vol8:36. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-82.

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Wrey, C. B., R. Nelson, and A. E. Sykes. "The Outdoor Agency in Action." In Routledge Library Editions: Advertising, Vol8:73—Vol8:84. London: Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-88.

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Conference papers on the topic "Advertising agency"

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Rahayu, Sri, Pijar Suciati, and Mareta Maulidiyati. "Industry 4.0: Does Advertising Agency Ready to What’s Coming?" In The International Conference of Vocational Higher Education (ICVHE) “Empowering Human Capital Towards Sustainable 4.0 Industry”. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010028700002967.

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Pribadi, Muhammad. "Intercultural And Marketing Communication: Challenges and opportunities for Local Advertising Agency." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291105.

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Timofeeva, N. V., and D. A. Koshurko. "Designing a system of information support for operational activities advertising agency." In ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2019. http://dx.doi.org/10.18411/lj-03-2019-106.

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Islam, ABM Shahidul. "INTERNAL MARKETING PRACTICE IN SERVICES ORGANIZATION –A CASE STUDY OF AN ADVERTISING AGENCY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.05.02.

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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.

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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for city dwellers. The author carried out an in-depth interview with representatives from the advertising community in Yekaterinburg (N = 22) to research into expert views on unconventional media, and to study expert appraisal of how the new form of advertising communication, Ambient media, impacts the urban environment of Yekaterinburg. The interviewed experts were specialists in advertising and marketing. Main occupation: advertising project management, creative strategies, outdoor ads, event-marketing, PR with a status of an advertising agency or department in the city of Yekaterinburg. Gender profile: 50% males, and 50% females; all aged between 27 and 50. Our study has revealed that advertisement experts regard Ambient media to be a very promising tool in terms of their professional practice, including in regards to the transformation of ambient urban space. Respondents note a correlation between the propagation of Ambient- objects in the city and public space formation. Non-standard media can fill the city with new meanings of freedom and creativity, helping to overcome feelings of alienation and creating new comfortable and safe spaces that people recognise as ‘their own’. Ambient-objects are moreover a source of pride for various social groups of citizens, as they contribute to the formation of a new image of Yekaterinburg: a unique, modern art centre, a city of freedom and creativity.
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Agus, Anna Amalyah, Gatot Yudoko, Nur Budi Mulyono, and Reza Ashari Nasution. "Digital Publisher, Advertising Media Agency and Mobile Exchange Triadic Interaction: Digital Marketing Service Supply Chain Landscape in Indonesia." In 2019 2nd International Conference of Computer and Informatics Engineering (IC2IE). IEEE, 2019. http://dx.doi.org/10.1109/ic2ie47452.2019.8940881.

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Romano, Giulia, Matteo Castiglioni, Alberto Marchesi, and Nicola Gatti. "The Power of Media Agencies in Ad Auctions: Improving Utility through Coordinated Bidding." In Thirty-First International Joint Conference on Artificial Intelligence {IJCAI-22}. California: International Joint Conferences on Artificial Intelligence Organization, 2022. http://dx.doi.org/10.24963/ijcai.2022/66.

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The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. When a group of competing advertisers is managed by a common agency, many forms of collusion, such as bid rigging, can be implemented by coordinating bidding strategies, dramatically increasing advertisers' value. We study the problem of finding bids and monetary transfers maximizing the utility of a group of colluders, under GSP and VCG mechanisms. First, we introduce an abstract bid optimization problem---called weighted utility problem (WUP)---, which is useful in proving our results. We show that the utilities of bidding strategies are related to the length of paths in a directed acyclic weighted graph, whose structure and weights depend on the mechanism under study. This allows us to solve WUP in polynomial time by finding a shortest path of the graph. Next, we switch to our original problem, focusing on two settings that differ for the incentives they allow for. Incentive constraints ensure that colluders do not leave the agency, and they can be enforced by implementing monetary transfers between the agency and the advertisers. In particular, we study the arbitrary transfers setting, where any kind of monetary transfer to and from the advertisers is allowed, and the more realistic limited liability setting, in which no advertiser can be paid by the agency. In the former, we cast the problem as a WUP instance and solve it by our graph-based algorithm, while, in the latter, we formulate it as a linear program with exponentially-many variables efficiently solvable by applying the ellipsoid algorithm to its dual. This requires to solve a suitable separation problem in polynomial time, which can be done by reducing it to the weighted utility problem a WUP instance.
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Liu, Shugang, and Peihua Liu. "Targeted Advertising Based on Intelligent Agents in e-Commerce." In 2009 International Conference on E-Business and Information System Security (EBISS). IEEE, 2009. http://dx.doi.org/10.1109/ebiss.2009.5138100.

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Hsieh, Chang-Tai, Chun-Ming Liang, and Shih-Chun Chou. "Personalized Advertising Strategy for Integrated Social Networking Websites." In 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology. IEEE, 2008. http://dx.doi.org/10.1109/wiiat.2008.156.

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Longo, Gabrielle, Frida de Luna, and Mahnoor Ahmad. "Health warnings on cannabis dispensary websites." In 2021 Virtual Scientific Meeting of the Research Society on Marijuana. Research Society on Marijuana, 2022. http://dx.doi.org/10.26828/cannabis.2022.01.000.22.

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Cannabis users are increasingly turning towards the Internet for information about cannabis, especially medicinal patients, who generally have low to moderate knowledge of important aspects of cannabis like medicinal effectiveness. Potential for misuse of cannabis is much higher when there is a lack of accurate information (Kruger et al., 2020). Overuse of cannabis can be associated with discontinued enrollment in school, trouble dealing with anxiety and stress, and an increased risk of schizotypy (Blavos et al., 2017). Cannabinoid exposure during pregnancy has been shown to have negative effects on the fetal immune system (Dong et al., 2019), is associated with low birth weight, stunted development (Gusstafson & Jacobsson, 2019), and cognitive impairment (Grant et al., 2018). Cannabis dispensary employees have been found to make health suggestions without proper qualifications (Dickson 2018), and advertising on dispensary websites often suggests strains for specific medical conditions, despite the lack of empirical evidence supporting these claims (Kruger et al., 2020; Luc 2020). This increasing medicalization of cannabis by those unqualified to do so is concerning in such a fast-growing field. The present study assesses the presence of health warnings on cannabis dispensary websites, specifically (a) the presence of facts or warnings about potential psychological consequences (e.g., paranoia, increased vulnerability to psychosis), (b) facts or warnings about use in pregnant women, and (c) general dosage warnings. Dispensaries were selected at random in all states that have legal cannabis. 15 dispensaries were selected from each state. If the state had less than 15, all dispensaries in the state were included in coding, for a total of 389 dispensary websites. Dispensaries were identified via informal cannabis websites like leafly.com and potguides.com, as the purpose of the study was to identify dispensary websites that the average person would find when searching the Internet. Previous studies have utilized state agency lists and informal lists (Cavazos-Rehg et al., 2019). Three trained research assistants coded each website for the relevant information. 30% of websites coded had psychological consequence warnings (n = 111), 21.53% had gynecological health warnings, and 45.65% had general use warnings. Three separate logistic regression analyses were performed with the three types of health warnings as the binary outcome variable (the information is either present = 1, or not present = 0) and legality status as the predictor. Legality status had no impact on the presence of psychological consequence information (OR = .737, SE = .174, p = .196) or general dosage information (OR = .786, SE = .479, p = .279), but legality did have a significant influence on the presence of gynecological consequences (OR = .499, SE = .129, p = .007), indicating that when cannabis was recreationally legal, the state was less likely to have information about gynecological health consequences on their dispensary websites. This is troubling, because cannabis is much more easily accessible in states with recreational legalization than medicinal, and the consequences of cannabis use during pregnancy can be severe.
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Reports on the topic "Advertising agency"

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Silk, Alvin, and Ernst Berndt. Scale and Scope Effects on Advertising Agency Costs. Cambridge, MA: National Bureau of Economic Research, October 1990. http://dx.doi.org/10.3386/w3463.

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Arzaghi, Mohammad, Ernst Berndt, James Davis, and Alvin Silk. Economic Factors Underlying the Unbundling of Advertising Agency Services. Cambridge, MA: National Bureau of Economic Research, September 2008. http://dx.doi.org/10.3386/w14345.

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