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1

Keeler, Floyd Y. The advertising agency. New York: Garland Pub., 1985.

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2

McNamara, Jay. Advertising agency management: Jay McNamara. Homewood, Ill: Dow Jones-Irwin, 1990.

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3

Stone, Elhanan C. Guidelines for advertiser/agency contracts. New York, NY: Association of National Advertisers, 1989.

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4

Marconi, Joe. Getting the best from your ad agency. Chicago, Ill: Probus Publishing, 1991.

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5

Weilbacher, William M. Choosing & working with your advertising agency. Lincolnwood, Ill: NTC Business Books, 1991.

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6

Advertising without an agency made easy. Irvine, CA: Entrepreneur Media, 2005.

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7

New York (State). Division of Management Audit and State Financial Services. State agency and authority advertising practices. [Albany, N.Y: The Division, 2002.

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8

Advertising on trial: Managing your agency for effective results. London: Pitman Pub., 1993.

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9

Up the agency: The funny business of advertising. New York: St. Martin's Press, 1995.

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10

Up the agency: The funny business of advertising. New York: St. Martin's Press, 1993.

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11

Michell, Paul. Advertising agency-client relations: A strategic perspective. London: Croom Helm, 1988.

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12

Gardner, Herbert S. The advertising agency business: The complete manual for management & operation. Lincolnwood, Ill., U.S.A: NTC Business Books, 1988.

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13

Up the agency: The snakes and ladders of the advertising business. London: Pan, 1991.

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14

Mayle, Peter. Up the agency: The snakes and ladders of the advertising business. London: Pan, 1990.

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15

Silk, Alvin J. Scale and scope effects on advertising agency costs. Cambridge, MA: National Bureau of Economic Research, 1990.

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16

Advertising realities: A practical guide to agency management. Mountain View, Calif: Mayfield Pub. Co., 1992.

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17

Conflict policy and advertising agency-client relations: The problem of competing clients sharing a common agency. Hanover, MA: Now Publishers, 2012.

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18

Hall, Mike. Shared beliefs: Agency thinking about what makes good and great advertising. London: IPA, 2002.

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19

Bourke, Brendan. An industrial marketing perspective on the advertising agency / client relationship. Dublin: University College Dublin, Graduate School of Business, 1998.

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20

Lloyd-Davies, N. A. A structured analysis of advertising agency management resource commitments. Manchester: UMIST, 1988.

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21

Arzaghi, Mohammad. The unbundling of advertising agency services: An economic analysis. [Boston]: Harvard Business School, 2010.

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22

Krieff, Allan. How to start and run your own advertising agency. New York: McGraw-Hill, 1993.

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23

Dorn, Edward G. How to build an agency new business SWAT team. Palatine, IL: CEL Publications, 1999.

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24

Gardner, Herbert S. The advertising agency business: The complete manual for management and operation. Chicago: Crain Books, 1988.

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25

White, Carmel. Advertising on television: The impact of programme context on agency buying. Dublin: University College Dublin, 1991.

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26

Globalizing ideal beauty: Advertising women and the internationalization of the J. Walter Thompson Advertising Agency. New York City: Palgrave Macmillan, 2009.

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27

Hameroff, Eugene J. The advertising agency business: The complete manual for management & operation. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1998.

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28

A Japanese advertising agency: An anthropology of media and markets. Richmond: Curzon, 1996.

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29

How to own and operate a one-person advertising agency. Hillside, Ill: Castanea Press, 1988.

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30

A Japanese advertising agency: An anthropology of media and markets. Honolulu: University of Hawai i̕ Press, 1996.

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31

Directors, Institute of, ed. The Director's guide to choosing and using an advertising agency. London: Published by The Director Publications for the Institute of Directors, 1985.

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32

Barbara, Ganim, ed. Approach an advertising agency and walk away with the job you want. Lincolnwood, IL: NTC/Contemporary Pub. Co., 1998.

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33

Dorn, Edward G. Contracts for protecting your advertising & marketing rights. Palatine, IL: CEL Publications, 1997.

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34

Casting for big ideas: A new manifesto for agency managers. Hoboken, N.J: Wiley, 2003.

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35

Cowzer, Alison. An exploration of advertising agency evaluation by client companies in Ireland. Dublin: University College Dublin, 1997.

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36

Ganim, Barbara. How to approach an advertising agency and walk away with the job you want. Lincolnwood, Ill: VGM Career Horizons, 1993.

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37

El anuncio de la modernidad (1955-1970): Los míticos Estudios Moro. Madrid: Comunidad de Madrid, 2012.

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38

Birkenshaw, John W. Computer systems for the management of printing, publishing and advertising agency companies. 2nd ed. [Leatherhead]: Pira, Printing and Information Technology Division, 1986.

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39

Scoggins, Benjamin J. Variance in advertising agency: Client perceptions of creativity and the creative process. Manchester: UMIST, 1998.

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40

Birkenshaw, John W. Computer systems for the management of printing, publishing and advertising agency companies. Leatherhead: Pira, Printing and Information Technology Division, 1985.

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41

Joseph, Kissan. Design of sales contracts with resource allocation: An agency theoretic perspective. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1990.

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42

Kobliski, Kathy J. Advertising without an agency: A comprehensive guide to radio, television, print, direct mail, and outdoor advertising for small business. Central Point, Or: Oasis Press, 1998.

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43

Whitman, Drew Eric. Cashvertising: How to use 50 secrets of ad-agency psychology to make big money selling anything to anyone. Franklin Lakes, NJ: Career Press, 2009.

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44

O'Regan, C. The role of creativity in the agency-client relationship: As perceived by the client. Dublin: University College Dublin, 1995.

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45

How to get the best advertising from your agency: The guide to quickly building a productive team. 3rd ed. Burr Ridge, Ill: Irwin Professional, 1994.

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46

Advertising agency. [Irvine, CA] (2392 Morse Ave., Irvine 92714): Entrepreneur Magazine Group, 1993.

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47

Nambo, Vernon. Heaven's Advertising Agency. Holy Fire Publishing, 2007.

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48

various. Advertising Agency Audit. Financial Times Prentice Hall, 1998.

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49

Moeran, Brian. A Japanese Advertising Agency. Routledge, 2013. http://dx.doi.org/10.4324/9781315026763.

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50

Patterson, Rhodes. Martin/Williams [advertising agency]. 1988.

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