Books on the topic 'Advertising agency'
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McNamara, Jay. Advertising agency management: Jay McNamara. Homewood, Ill: Dow Jones-Irwin, 1990.
Find full textStone, Elhanan C. Guidelines for advertiser/agency contracts. New York, NY: Association of National Advertisers, 1989.
Find full textMarconi, Joe. Getting the best from your ad agency. Chicago, Ill: Probus Publishing, 1991.
Find full textWeilbacher, William M. Choosing & working with your advertising agency. Lincolnwood, Ill: NTC Business Books, 1991.
Find full textNew York (State). Division of Management Audit and State Financial Services. State agency and authority advertising practices. [Albany, N.Y: The Division, 2002.
Find full textAdvertising on trial: Managing your agency for effective results. London: Pitman Pub., 1993.
Find full textUp the agency: The funny business of advertising. New York: St. Martin's Press, 1995.
Find full textUp the agency: The funny business of advertising. New York: St. Martin's Press, 1993.
Find full textMichell, Paul. Advertising agency-client relations: A strategic perspective. London: Croom Helm, 1988.
Find full textGardner, Herbert S. The advertising agency business: The complete manual for management & operation. Lincolnwood, Ill., U.S.A: NTC Business Books, 1988.
Find full textUp the agency: The snakes and ladders of the advertising business. London: Pan, 1991.
Find full textMayle, Peter. Up the agency: The snakes and ladders of the advertising business. London: Pan, 1990.
Find full textSilk, Alvin J. Scale and scope effects on advertising agency costs. Cambridge, MA: National Bureau of Economic Research, 1990.
Find full textAdvertising realities: A practical guide to agency management. Mountain View, Calif: Mayfield Pub. Co., 1992.
Find full textConflict policy and advertising agency-client relations: The problem of competing clients sharing a common agency. Hanover, MA: Now Publishers, 2012.
Find full textHall, Mike. Shared beliefs: Agency thinking about what makes good and great advertising. London: IPA, 2002.
Find full textBourke, Brendan. An industrial marketing perspective on the advertising agency / client relationship. Dublin: University College Dublin, Graduate School of Business, 1998.
Find full textLloyd-Davies, N. A. A structured analysis of advertising agency management resource commitments. Manchester: UMIST, 1988.
Find full textArzaghi, Mohammad. The unbundling of advertising agency services: An economic analysis. [Boston]: Harvard Business School, 2010.
Find full textKrieff, Allan. How to start and run your own advertising agency. New York: McGraw-Hill, 1993.
Find full textDorn, Edward G. How to build an agency new business SWAT team. Palatine, IL: CEL Publications, 1999.
Find full textGardner, Herbert S. The advertising agency business: The complete manual for management and operation. Chicago: Crain Books, 1988.
Find full textWhite, Carmel. Advertising on television: The impact of programme context on agency buying. Dublin: University College Dublin, 1991.
Find full textGlobalizing ideal beauty: Advertising women and the internationalization of the J. Walter Thompson Advertising Agency. New York City: Palgrave Macmillan, 2009.
Find full textHameroff, Eugene J. The advertising agency business: The complete manual for management & operation. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1998.
Find full textA Japanese advertising agency: An anthropology of media and markets. Richmond: Curzon, 1996.
Find full textHow to own and operate a one-person advertising agency. Hillside, Ill: Castanea Press, 1988.
Find full textA Japanese advertising agency: An anthropology of media and markets. Honolulu: University of Hawai i̕ Press, 1996.
Find full textDirectors, Institute of, ed. The Director's guide to choosing and using an advertising agency. London: Published by The Director Publications for the Institute of Directors, 1985.
Find full textBarbara, Ganim, ed. Approach an advertising agency and walk away with the job you want. Lincolnwood, IL: NTC/Contemporary Pub. Co., 1998.
Find full textDorn, Edward G. Contracts for protecting your advertising & marketing rights. Palatine, IL: CEL Publications, 1997.
Find full textCasting for big ideas: A new manifesto for agency managers. Hoboken, N.J: Wiley, 2003.
Find full textCowzer, Alison. An exploration of advertising agency evaluation by client companies in Ireland. Dublin: University College Dublin, 1997.
Find full textGanim, Barbara. How to approach an advertising agency and walk away with the job you want. Lincolnwood, Ill: VGM Career Horizons, 1993.
Find full textEl anuncio de la modernidad (1955-1970): Los míticos Estudios Moro. Madrid: Comunidad de Madrid, 2012.
Find full textBirkenshaw, John W. Computer systems for the management of printing, publishing and advertising agency companies. 2nd ed. [Leatherhead]: Pira, Printing and Information Technology Division, 1986.
Find full textScoggins, Benjamin J. Variance in advertising agency: Client perceptions of creativity and the creative process. Manchester: UMIST, 1998.
Find full textBirkenshaw, John W. Computer systems for the management of printing, publishing and advertising agency companies. Leatherhead: Pira, Printing and Information Technology Division, 1985.
Find full textJoseph, Kissan. Design of sales contracts with resource allocation: An agency theoretic perspective. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1990.
Find full textKobliski, Kathy J. Advertising without an agency: A comprehensive guide to radio, television, print, direct mail, and outdoor advertising for small business. Central Point, Or: Oasis Press, 1998.
Find full textWhitman, Drew Eric. Cashvertising: How to use 50 secrets of ad-agency psychology to make big money selling anything to anyone. Franklin Lakes, NJ: Career Press, 2009.
Find full textO'Regan, C. The role of creativity in the agency-client relationship: As perceived by the client. Dublin: University College Dublin, 1995.
Find full textHow to get the best advertising from your agency: The guide to quickly building a productive team. 3rd ed. Burr Ridge, Ill: Irwin Professional, 1994.
Find full textAdvertising agency. [Irvine, CA] (2392 Morse Ave., Irvine 92714): Entrepreneur Magazine Group, 1993.
Find full textMoeran, Brian. A Japanese Advertising Agency. Routledge, 2013. http://dx.doi.org/10.4324/9781315026763.
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