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Dissertations / Theses on the topic 'Advertising and Children'

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Published: 4 June 2021

Last updated: 25 July 2025

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1

Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

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2

Uyan, Gülçin. "The Effects of Television Advertising on Children as Consumer." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.

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<p>Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.</p>

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3

Buijzen, Moniek. "Television advertising aimed at children intended and unintended effects /." Amsterdam : Amsterdam : The Amsterdam School of Communications Research, ASCoR ; Universiteit van Amsterdam [Host], 2003. http://dare.uva.nl/document/70821.

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4

Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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5

Tziortzi, Athanasia. "Ther percieved effects of food advertising on children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500099.

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6

Yziortzi, Athanasia. "The Percieved Effects of Food Advertising on Children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500419.

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7

Whalen, R. "Television food advertising to children : exposure, power and potential consequences." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3008157/.

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8

Falardo, Sara Figueiredo Caeiro. "Children emotional reactions toward advertising and brands: A drawing experiment." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10071.

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9

Boyland, Emma. "Television food advertising to children : nature, extent and potential consequences." Thesis, University of Liverpool, 2011. http://livrepository.liverpool.ac.uk/1474/.

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Background: Experimental studies have shown that exposure to food advertising on television can affect children’s food preferences, choices and consumption in the short-term. However, little is known about the role of habitual television viewing (and therefore food advert exposure) and its potential relationship with brand awareness, brand requests, food preferences and weight status in children. The published research examining the UK television food advertising landscape also has a number of limitations that restrict its usefulness in assessing the potential influence of such food promotion

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10

Da, Fonseca Abel Alexandre Ferreira Claro. "South African parents' perception of television food advertising directed at children / A.A.F.C. da Fonseca." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4447.

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Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about food, nutrition and an increase in childhood obesity have resulted in a resurgence of interest towards advertising to children. Many factors contribute to the rise in childhood obesity; and advertising of unhealthy food to children has been recognised as one such factor. Advertising to children is fraught with ethical concerns. Children are considered to be vulnerable and susc

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11

Gideon, Valerie. "From incest to narcissism : the ideological evolution of child imagery in advertising." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=24083.

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The thesis undertakes a historical evolution of thought and ideology about the child in Western society with the final aim of contextualizing current images of the child in advertising. Throughout this evolution, ideologies of "innocence" and "experience" are articulated over the child in varying ways, defining the child as Nature, original sin, salvation, etc. The parent-child relation is analyzed according to the determining components of narcissism, the Oedipal wish and the incest taboo. The taboo's role in social organization is studied to determine how it has evolved in a consumerist soci

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12

Clark, Lauren. "Modest proposals: Irish children, consumer culture, advertising and literature, 1860-1921." Thesis, University of Sunderland, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.592883.

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This thesis examines the role that Irish children fulfilled in an emergent Irish advertising and consumer culture which sought to inculcate them as consumers from 1860 to 1921 . Currently, little research exists in the field of Irish advertising and no scholarly material exists to account for its links to consumer culture and literature in the period following the Famine towards the declaration of Irish independence. A number of approaches have been adopted in this research including research from the area of social history. textual analysis of critically neglected Victorian Irish literature i

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13

Folta, Sara C. "Using school public address (PA) systems to deliver nutrition messages to children /." Thesis, Connect to Dissertations & Theses @ Tufts University, 2005.

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Thesis (Ph.D.)--Tufts University, 2005.<br>Adviser: Jeanne P. Goldberg. Submitted to the School of Nutrition Science and Policy. Includes bibliographical references. Access restricted to members of the Tufts University community. Also available via the World Wide Web;

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14

Newman, Nicola Louise. "The marketing of food to children : moving the debate beyond television advertising." Thesis, University of Sheffield, 2012. http://etheses.whiterose.ac.uk/14601/.

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Whilst food marketing to children has been heavily discussed in both the political and marketing arenas over the past few years, it has predominately concentrated on television advertising. However, it is now recognised that contemporary marketers are moving away from television advertising and expanding their range of communications. Therefore, this thesis looks to widen the debate to other forms of food marketing communications. From previous literature and four background interviews a conceptual framework is developed which highlights the importance of four parties: the food companies (and

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15

Castonguay, Jessica. "Paradoxical Promotions: Age Differences in Children's Responses to Food Advertising Triggering Multiple Health Schemas." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/316898.

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The present study investigated whether exposing children to a television advertisement for a sugar-laden cereal that depicts physical activities influences their perceptions of the promoted food as healthy and appealing differently than exposure to an advertisement for the same product without the depiction of physical activities. Differences in the impact each advertisement had on children's attitudes toward and intentions to exercise were also examined. In addition to testing the straightforward effect of advertising exposure, this study explored the potential for age differences to lead to

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16

Ren, Zhi Jie. "Exploring the art of persuasion :an analysis of the appeal methods used in television advertising for children's food and beverage." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2569234.

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17

Saunders, Daveta Jacquistia. "The effects of African American children's skin complexions in Television commercials on the self-perception of African American children." Lynchburg, Va. : Liberty University, 2007. http://digitalcommons.liberty.edu.

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18

Al-Mazyad, Muneera. "Food advertising to children on UK television in 2012 : implications for dental health." Thesis, University of Liverpool, 2015. http://livrepository.liverpool.ac.uk/2033460/.

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Background: British children are exposed to higher levels of unhealthy than healthy food advertising through the television programmes they watch (Boyland et al., 2011). Needless to say, television is one of the most powerful media through which products can be promoted (Coon et al., 2001). Cairns et al. (2013), in their systematic review, found that television food advertisements can have a direct effect on children’s dietary choices, behaviours and attitudes. Furthermore, evidence shows that children who spend more time watching television are at a greater risk of developing caries (Locker,

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19

Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.

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20

Wolff, Kenya E. "Parental Perceptions of Marketing to Young Children: a Feminist Poststructural Perspective." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500043/.

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This study examined parental perceptions of marketing to young children using a feminist post-structural theoretical framework to specifically examine the following questions, 1) To what extent are parents aware of the marketing tactics being directed toward young children? 2) How do power/knowledge relations and practices produce parent’s multiple subjectivities as they parent their children in regards to commercial culture? 3) How can early childhood educators adapt pedagogy and practice in order to meet the needs of children growing up within the context of a commercialized childhood? In-d

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21

Jantošová, Nicole. "Vliv reklamy na děti školního a předškolního věku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203819.

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Advertising is everywhere around us. Every day a large amount of commercials and adverts is influencing us regardless of the fact whether it is from TV, the internet or magazines. We also can see advertising in shops and on the streets. Children are becoming a popular target of traders and therefore this thesis is focused on the impact of advertising on children. The goal of the thesis is to analyse the impact of advertising on children attending the primary school and the nursery school, then to find out how children perceive advertising and how they are influenced by it depending on their ag

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22

Roark, Beth A. "The relationship of Saturday morning television commercials viewed and the food consumption of third graders." Virtual Press, 1989. http://liblink.bsu.edu/uhtbin/catkey/722788.

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The relationship of Saturday morning television food commercials viewed and the food consumption of third graders in the Franklin County Community School Corporation in Franklin County, Indiana, was investigated. Such information should help parents, dietitians, and teachers educate children, ultimately producing a healthier population. The results of this study could possibly assist the federal agencies revise guidelines to help protect the children.The independent variable measured was food commercials viewed on Saturday morning; the dependent variable was food consumed. The instrument was d

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23

Bailey, Rachel. "Trained to eat children's cognitive and emotional processing of snack food advergames /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5691.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 10, 2009) Includes bibliographical references.

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24

Simmons, Charlotte. "Children, media and regulation." Thesis, Loughborough University, 2009. https://dspace.lboro.ac.uk/2134/13748.

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Each new medium of communication that has emerged over the past century and more has generated concern over its alleged negative effect on children. This concern has (in most cases) generated a moral panic, involving campaigning by moral guardians and office spokespeople, calls for greater regulation and subsequent response from the government or designated regulators. Based on continued inconclusive media effects research and debates over adults' and children's rights, regulation has become increasingly problematic. Such questions as how far you should restrict and protect children and how it

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25

Pinto, Adena. "The Landscape of Food and Beverage Advertising to Children and Adolescents on Canadian Television." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41408.

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Background: Canadian youth obesity, and comorbidities, have paralleled trends in consuming nutrient-poor foods marketed by the food industry. In Canada, food marketing is largely self-regulated by the food industry under the Canadian Children’s Food and Beverage Advertising Initiative (CAI). Methods: Public television programming records benchmarked the volume of food advertising targeted to preschoolers, children, adolescents, and adults on Canadian television. Food advertising rates and frequencies were compared by age group, television station, month, food category, and company, using r

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26

Reeve, Belinda Helen. "The food pyramid meets the regulatory pyramid - responsive regulation of food advertising to children." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/11643.

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Obesity poses an urgent threat to children’s health. The causes of obesity are many and varied, but evidence suggests that the food industry makes a significant contribution. Multinational companies use a range of communication channels and marketing techniques to promote unhealthy foods and beverages to children. This promotion has a small but significant effect on children’s food preferences and choices, their consumption patterns and diet-related health. While public health advocates call for statutory regulation of unhealthy food advertising, the food industry has mobilised government supp

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27

Magalhães, Ana Filipa Veloso de. "The effectiveness of the Media Smart Program on promoting the critical thinking of children towards the use of celebrities in television advertising." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10330.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this project was to try to prove the effectiveness of the Media Smart Program in Portugal, a program that helps children to understand and be critical towards advertising. Until now, there were no quantitative studies about this subject in Portugal. Therefore, it was used a structured questionnaire, semi-structured interviews and an Observation in Media Smart Classes. The results suggested that this program was not effective in a s

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28

Chakroff, Jennifer Leigh. "Parental mediation of advertising and consumer communication the effectiveness of parental intervention on young children's materialistic attitudes /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190001119.

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29

Nobre, Ana Lúcia Maurício. "O mundo da criança: análise da publicidade televisiva a brinquedos." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3406.

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Dissertação de Mestrado em Comunicação Social<br>O objectivo deste estudo é identificar as principais caraterísticas dos anúncios televisivos a brinquedos. Procurámos perceber como é que se processa o desenvolvimento da criança, qual a importância do brinquedo nesse processo, para entender como é que a publicidade, especialmente a emitida pela televisão, a pode influenciar e quais as reacções da criança à publicidade. Foram utilizadas dois tipos de análise: a Análise de Conteúdo, para compreender e identificar as características dos anúncios referidos e quais os brinquedos mais relevantes

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30

Sedláčková, Veronika. "Analýza vlivu reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197003.

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Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis

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31

Tang, Yin-loong Raymond, and 鄧彥龍. "Textual, discursive, and visual construction of identities of childrenin Chinese advertisements in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31237733.

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32

Vinall, Sarah A. J. "A critical look at nutritional value of commercials on the Nickelodeon Network." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/689.

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Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant commercials. It also assessed the degree to which children are being exposed to the promotion of unhealthy food, beverage resta

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33

Potvin, Kent Monique. "Food and Beverage Marketing on Television During Children's Preferred Viewing: The Influence of Regulatory and Self-regulatory Policies." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/19890.

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Objective: Childhood obesity is associated with children’s exposure to food/beverage marketing, and policy options to limit this marketing are being sought. To examine the influence of advertising self regulation by industry in Ontario and the child-directed advertising ban in Quebec, we assessed the differences in exposure to food marketing on television between three groups of children: English children in Ontario, and French and English children in Quebec. Next we examined the differences in the nutritional quality of foods advertised to these groups of children during their preferred telev

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34

Quilliam, Elizabeth Taylor. "Happy meals, happy parents food marketing strategies and corporate social responsibility /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph.D.)--Michigan State University. Communication Arts and Sciences - Mass Media, 2008.<br>Title from PDF t.p. (viewed on Mar. 30, 2009]) Includes bibliographical references (p. 130-141). Also issued in print.

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35

Lowry, Michelle. "The construction of "needy" subjects, an analysis of the representation of "third world" children in charity advertising." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0005/MQ40660.pdf.

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36

Palfreeman, Linda. "Towards advertising literacy : an empirical investigation into the capabilities of children in interpreting linguistic features of persuasive communication." Thesis, University of Leeds, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.329695.

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37

Asztalos, Joanne G. "Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.

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38

Valentová, Markéta. "Právní otázky on-line reklamy zaměřené na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193692.

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This diploma thesis deals with the legal issues of online advertising directed towards children. At first, it focuses on the current situation of on-line advertising and describes its forms. Subsequently addressing the influence of advertisements on children. The substantial part of the thesis is the analysis of the advertising regulation in the Czech Republic and abroad. It analyses both legislation and self-regulatory measures. This thesis applies that regulation on the internet and determines whether it is sufficient. The necessity of dealing with this topic, is supported by the results of

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39

Van, den Berg Marinus. "Evolutionary consumers an investigation into the ethical implications of marketing to children." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95683.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: When it comes to getting people to spend money on consumer goods, Madison Avenue have trust in the power of a whining child. The very young are more and more becoming the target of the advertising industry. As more and more companies are turning to child psychologists to help fine tune their messages, some specialists in child development are disturbed by the trend. As marketers are pitching to younger audiences, the question arises if children are being robbed of their innocence and childhood. Children are very naïve about adve

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40

Wydick, James R. "The impact of in-game advertising on players' attitudes and purchasing behavior towards video games." View electronic thesis, 2008. http://dl.uncw.edu/etd/2008-3/wydickj/jameswydick.pdf.

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41

Baader, Cinira. "Alimentação ou diversão? A publicidade contemporânea de alimentos infantis e suas possibilidades de sentidos para as práticas de consumo e hábitos alimentares das crianças." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-27022015-112923/.

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A pesquisa que se apresenta concentra-se no estudo do contexto contemporâneo da midiatização publicitária de alimentos infantis - considerando-se as diferentes manifestações midiáticas e expressividades de marcas materializadas a partir da tendência do eatertainment - por meio da análise semiótica e fenomenológica dos principais elementos sígnicos presentes nos processos desta midiatização e suas possibilidades de sentidos para as práticas de consumo e hábitos alimentares das crianças em seus cotidianos no mundo contemporâneo. Um estudo que pretende contribuir significativamente para a produçã

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42

Ribeiro, Ana Lúcia Cruz. "Marketing e publicidade: influência no consumo alimentar de crianças." Bachelor's thesis, [s.n.], 2013. http://hdl.handle.net/10284/4268.

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Trabalho Complementar apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de licenciada em Ciências da Nutrição<br>A perceção de que hábitos alimentares adquiridos na infância e adolescência vão ter reflexos na idade adulta tem vindo a ser analisada ao detalhe pelas indústrias do ramo alimentar, que apostam nestas faixas etárias como grandes nichos de mercado. Para que o grande público tenha conhecimento dos produtos, a forma mais eficaz de os anunciar é, certamente, através da publicidade, nomeadamente da publicidade televisiva. É através desta e da uti

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Connell, Paul Marshall. "Perspectives on Childhood Consumption Memories." Diss., The University of Arizona, 2008. http://hdl.handle.net/10150/195534.

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The armchair social scientist will notice that individuals frequently refer to consumption that occurred in childhood. Books, toys, movies, cartoon characters, and even favorite foods are just a few examples of these childhood consumption referents. In her now well-cited and classic study on 15 different consumer-brand relationships, Fournier (1998) identified individual's relationships with childhood consumption referents and called them childhood friendships. Nevertheless, there is a relative dearth of consumer research exploring effects of marketing that begin in childhood and extend into a

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Rivera, Erica Nelson. "Why Kids Are 'Lovin' It': A Q Methodology Analysis of the Appeal of McDonald's." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6440.

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The dramatic rise in childhood obesity is a major concern nationwide. Unprecedented media exposure, drastically decreased time spent interacting as a family, and the consumption of calorie-dense foods are all heated topics of discussion with ties to weight gain. In this research, possible associations are examined between media, social groups and a favorite fast-food restaurant among children: McDonald's. Q methodology was used to analyze the various factors that draw children to McDonald's. With a theoretical background in social learning theory, this study had 29 children rank-order 30 photo

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Castilhos, Silmara de Fátima. "Lazer, consumo e auto-regulamentação publicitária: contribuição ao estudo da proteção do consumidor infantil." reponame:Repositório Institucional do FGV, 2007. http://hdl.handle.net/10438/2319.

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Made available in DSpace on 2010-04-20T20:51:53Z (GMT). No. of bitstreams: 3 88005.pdf.jpg: 18547 bytes, checksum: d4ecd3f561e43e0b96227d1f038a84f9 (MD5) 88005.pdf: 1141394 bytes, checksum: c96f0db8253f5d9fe84903f2d3b4fc94 (MD5) 88005.pdf.txt: 378210 bytes, checksum: 71982d0715505d34abd7d8bffb2ec45a (MD5) Previous issue date: 2007-03-09T00:00:00Z<br>A questão do consumo infantil tornou-se foco de atenção mundial. Várias publicações descrevem e buscam explicar situações em que a criança é capturada em seu momento de lazer através de estratégias de marketing. A bibliografia mostra que a cr

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Vohralíková, Barbora. "Vliv reklamy na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76668.

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My thesis attends tp issue of advertising and action at children. For this time being, when advertising is looking for new ways how to address the potential customers, when the sale of the products is one of the main power at current society and when the pressure is gworing so, that causes the genesis of social-pathologic effects, it is necessary to know as much as we can about different forms of advertising actions, used technologies and potential impacts. My thesis is divided into two main parts - theoretical and applied. Theoretical part describes the meaning of the advertising, look about

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Sharma, Acharya Deepa. "Product placement in print media and its effect on children and their responses." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0131.

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[Truncated abstract] Children have become an important consumer segment for marketers because of their potential in purchasing and the influence they have on family purchasing decisions. Marketers may not only want to influence children's spending today, but they are also grooming them for long term loyalty. Children are surrounded by sophisticated promotional techniques such as product placements which are presumed to be capable of influencing their purchase and request decisions. It has been argued that the processing of product placements works differently to traditional advertising. Placem

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48

Somogyi, Alexander Adorjan. "Women and Children First: American Magazine Image Depictions of Japan and the Japanese, 1951-1960." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1525995721331075.

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Silva, Diana Sofia Almeida Ribeiro da. "Quantificação do dentífrico fluoretado utilizado por crianças na escovagem dentária." Master's thesis, [s.n.], 2015. http://hdl.handle.net/10284/5122.

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Ferruzzi, Gabriela Amorin [UNESP]. "As representações sociais sobre o consumo infantil de mães e crianças de Álvares Machado e suas relações com a propaganda televisiva." Universidade Estadual Paulista (UNESP), 2017. http://hdl.handle.net/11449/152430.

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