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Books on the topic 'Advertising and Promotion Management'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 January 2023

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1

Rossiter, John R. Advertising and promotion management. New York: McGraw-Hill, 1987.

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2

Rossiter, John R. Advertising communications & promotion management. 2nd ed. New York: McGraw-Hill Companies, 1997.

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3

Larry, Percy, ed. Advertising and promotion management. New York: McGraw-Hill, 1987.

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4

Paul, Farris, ed. Cases in advertising and promotion management. 3rd ed. Homewood, IL: Irwin, 1991.

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5

Quelch, John A. Cases in advertising and promotion management. 2nd ed. Plano, Tex: Business Publications, 1987.

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6

A, Belch Michael, ed. Introduction to advertising and promotion management. Homewood, Ill: R.D.Irwin,U.S., 1990.

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7

Paul, Farris, ed. Cases in advertising and promotion management. 4th ed. Burr Ridge, Ill: Irwin, 1994.

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8

Belch, George E. Introduction to advertising and promotion management. Homewood, IL: Irwin, 1990.

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9

Murphy, John H. Advertising and marketingcommunication management. Forth Worth: Dryden Press, 1993.

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10

Advertising and sales promotion strategy. Reading, Mass: Addison Wesley, 1998.

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11

Tellis, Gerard J. Advertising and sales promotion strategy. Reading, Mass: Addison-Wesley, 1997.

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12

R, Rossiter John, and Elliott Richard H, eds. Strategic advertising management. Oxford: Oxford University Press, 2001.

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13

Strategic advertising management. 3rd ed. New York: Oxford University Press, 2008.

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14

M, Cunningham Isabella C., ed. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.

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15

Shimp, Terence A. Promotion management & marketing communications. 3rd ed. Fort Worth: Dryden Press, 1993.

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16

Shimp, Terence A. Promotion management and marketing communications. Chicago: Dryden Press, 1986.

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17

Shimp, Terence A. Promotion management and marketing communications. USA: Dryden P., 1992.

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18

Promotion management and marketing communications. 2nd ed. Chicago: Dryden Press, 1990.

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19

Arens, William F. Contemporary advertising. 9th ed. Boston: McGraw-Hill/Irwin, 2004.

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20

Arens, William F. Contemporary advertising. 8th ed. Boston: Irwin / McGraw-Hill, 2002.

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21

Arens, William F. Contemporary advertising. Edited by Whidden Jack J. 6th ed. Chicago: Irwin, 1996.

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22

1958-, Weigold Michael F., and Arens Christian, eds. Contemporary advertising. Boston: McGraw-Hill Irwin, 2009.

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23

Arens, William F. Contemporary advertising. 5th ed. Burr Ridge, Ill: Irwin, 1994.

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24

Tom, Duncan. IMC: Using advertising and promotion to build brands. Boston: McGraw-Hill, 2002.

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25

Farris, Paul. Advertising & promotion management: A manager's guide to theory & practice. Malabar, Fla: R.E. Krieger Pub. Co., 1987.

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26

A, Quelch John, ed. Advertising & promotion management: A manager's guide to theory & practice. Malabar, Fla: R.E. Krieger Pub. Co., 1987.

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27

Jedidi, Kamel. Managing advertising and promotion for long-run profitability. Cambridge, Mass: Marketing Science Institute, 1998.

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28

Arens, William F. Contemporary advertising. Boston: McGraw-Hill Irwin, 2008.

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29

Contemporary advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

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30

Arens, William F. Contemporary advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.

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31

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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32

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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33

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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34

Inc, ebrary, ed. Consumer behaviour and advertising management. New Delhi: New Age International (P) Ltd., Publishers, 2006.

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35

P, Govoni Norman A., Eng Robert J, and Galper Morton, eds. Promotional management: Issues and perspectives. Englewood Cliffs, N.J: Prentice-Hall, 1988.

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36

Quelch, John A. Instructor's manual to accompany Cases in advertising and promotion management :. Burr Ridge, Ill: Irwin, 1994.

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37

Marc, Slutsky, ed. Streetfighter marketing solutions. New York, NY: Free Press, 2007.

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38

Hanbai, kōkoku. Tōkyō: Sanʼichi Shobō, 1988.

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39

Slutsky, Jeff. Streetfighter marketing. New York: Lexington Books, 1995.

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40

W, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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41

Start up marketing: An entrepreneur's guide to advertising, marketing, and promoting your business. Franklin Lakes, NJ: Career Press, 1996.

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42

W, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2004.

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43

DeLeon, Benjamin B. 1001 marketing ideas: Brain food for your marketing mind. Ft. Lauderdale, Fla: DGXMedia, 2003.

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44

Gilmore, Fiona. Warriors on the high wire: The balancing act of brand leadership in the 21st century. Pymble, NSW: PerfectBound, 2001.

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45

Messner, Fredrick R. Business to business communications handbook. Lincolnwood, Ill: NTC Business Books in conjunction with the Association of National Advertisers, 1992.

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46

Bangs, David H. Creating customers: An action plan for maximizing sales, promotion, and publicity for the small business. Dover, N.H: Upstart Pub. Co., 1992.

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47

The complete idiot's guide to brand management. Indianapolis, Ind: Alpha, 2001.

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48

Grossman, Ann. The marketer's guide to media vehicles, methods, and options: A sourcebook in advertising and promotion. New York: Quorum Books, 1987.

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49

Advertising and promotion management. irwin mcgraw-hill, 1997.

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50

Belch. Introducing Advertising and Promotion Management. McGraw-Hill Publishing Co., 1994.

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