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Mela, Carl F., Sunil Gupta, and Donald R. Lehmann. "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research 34, no. 2 (May 1997): 248–61. http://dx.doi.org/10.1177/002224379703400205.
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The authors examine the long-term effects of promotion and advertising on consumers’ brand choice behavior. They use 8 1/4 years of panel data for a frequently purchased packaged good to address two questions: (1) Do consumers’ responses to marketing mix variables, such as price, change over a long period of time? (2) If yes, are these changes associated with changes in manufacturers’ advertising and retailers’ promotional policies? Using these results, the authors draw implications for manufacturers’ pricing, advertising, and promotion policies. The authors use a two-stage approach, which permits them to assess the medium-term (quarterly) effects of advertising and promotion as well as their long-term (i.e., over an infinite horizon) effects. Their results are consistent with the hypotheses that consumers become more price and promotion sensitive over time because of reduced advertising and increased promotions.
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Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (August 12, 2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.
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Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full factorial design was used. A public sample of 537 participants had participated in the study. The conceptual model was further tested on 106 participants using stimuli of a fictitious brand. Findings A two-stage moderated mediation analysis shows that the perceived believability of promotional materials was a significant mediator of the form of promotion and brand evaluations. Consumers showed a higher level of believability toward covert promotion, which, in turn, led to more positive evaluations of the promoted brand. Advertising skepticism and brand awareness were found to significantly moderate the relationship between form of promotion and attitudes toward the promoted brands. A similar pattern of results was obtained when stimuli of a fictitious brand were used. Originality/value This research addresses an important issue in marketing communication and extends the understanding of the perception of overt and covert promotions by examining the underlying mediating and moderating variables, which have rarely been explored before. The results guide marketers in developing effective marketing communication strategies for well-known, less well-known and even new brands. It also directs policymakers to consider whether integrated branded content in recipes should be disclosed to protect consumers from surreptitious promotions, which may help to lower consumers’ skepticism toward advertising in the long run.
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Tustin, D. H., and J. W. Strydom. "Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa." South African Journal of Economic and Management Sciences 6, no. 3 (September 30, 2003): 627–40. http://dx.doi.org/10.4102/sajems.v6i3.3310.
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Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level. However, the overall composition of marketing communication expenditure is nowadays affected by the continuous increase of promotion expenditure at the cost of advertising. Unfortunately, record-keeping abilities on promotion expenditure figures trails that of advertising. Consequently, the study aims to collect data on advertising and promotion expenditure simultaneously. Such information is highly valued by marketing practitioners in planning annual advertising and promotional budgets. To add further value to the analysis, some international comparisons are made.
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James, William L., Henry W. Kinnucan, Stanley R. Thompson, and Hui-Shung Chang. "Commodity Advertising and Promotion." Journal of Marketing Research 30, no. 1 (February 1993): 118. http://dx.doi.org/10.2307/3172520.
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Kim, Min-Seong, and Jihye Kim. "Linking marketing mix elements to passion-driven behavior toward a brand." International Journal of Contemporary Hospitality Management 30, no. 10 (October 8, 2018): 3040–58. http://dx.doi.org/10.1108/ijchm-10-2017-0630.
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PurposeThis study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), brand prestige, brand love and passion-driven behavior, as well as compares local and global family restaurant brands.Design/methodology/approachThe research model of this study was tested based on responses from 265 family restaurant customers in Korea (i.e. 105 from Outback Steak House, 78 from T.G.I. Fridays, 45 from VIPS and 37 from Ashley). Data were analyzed using frequency, reliability, confirmatory factor and correlation analyses, the structural equation modeling and multi-sample methods.FindingsThe verified model confirmed that brand prestige was significantly influenced by attitudes toward advertisement, monetary promotion and non-monetary promotion. Also, brand love was significantly affected by the amount spent on advertising, attitudes toward the advertisement and monetary promotion. Passion-driven behavior was significantly impacted by brand prestige and brand love. Lastly, the results identified that the brand origin (i.e. local and global family restaurant brands) moderated one of the hypothesized relationships (i.e. the impact of brand prestige on brand love).Practical implicationsThe study suggests that a family restaurant brand manager may want to emphasize planning and developing marketing mix elements focusing on advertising and sales promotions.Originality/valueThis research illustrates the influences of the two dimensions of advertising and two types of sales promotions on brand prestige and brand love, which in turn led to passion-driven behavior from family restaurant customers.
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Lutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
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The article defines the essence of Internet advertising, analyzes the current state and volume of Internet advertising in comparison with other types of media advertising; the essence and types of Internet promotion, application of Internet promotion tools are considered and their comparison is made. The main indicators of the Internet advertising market in Ukraine are analyzed and the most popular types of online advertising are identified. The main tasks of Internet advertising as an important tool of marketing strategy for any activity are revealed. The classification of advertising on the Internet has been improved, the main types are grouped according to eleven selected features. The essence of each type of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the appropriateness of advertising tools, settings, minimize risks in promotion, rational use of advertising budget, increase performance after the show. Also, a comparative assessment and features of the most popular types of advertising, revealed the advantages and disadvantages of Internet advertising in order to improve its theoretical analysis. The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy.
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Low, George S., and Jakki J. Mohr. "Advertising vs sales promotion: a brand management perspective." Journal of Product & Brand Management 9, no. 6 (November 2000): 389–414. http://dx.doi.org/10.1108/10610420010356984.
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Selly, Selly, Darwin Lie, Efendi Efendi, and Nana Triapnita Nainggolan. "PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG)." SULTANIST: Jurnal Manajemen dan Keuangan 7, no. 1 (September 22, 2019): 46–55. http://dx.doi.org/10.37403/sultanist.v7i1.136.
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The purpose of this research is: 1. To determine the description of advertising, sales promotion of purchasing consumer decisions online shopping Lazada (study case on the college student for management program bachelor semester 6th). 2. To determine the influence of advertising and sales promotion of the purchasing costumer decision online shopping Lazada (study case on the college student for management program bachelor semester 6th at STIE Sultan Agung).The result of this study can be summarized a follows: 1. Ads are good, sales promotion are high and the decision is good. 2. The result of multiple linear regression analysis show that there is a positive influence between advertising and sales promotion on purchasing consumer decision. 3. The result of the analysis of the correlation coefficients obtain are high and positive relationship between advertising and sales promotion to consumer purchasing decision. Then viewed from the coefficient of determination shows whether or not a consumer purchase decision can be explained by advertising and sales promotion while the rest is influenced by other variables.4. Hypothesis test result stated Ho rejected means advertising and sales promotion have a positive and significant impact on purchasing consumer decisions both simultaneously and partially. Keyword: Advertisement, Sales Promotion and Purchasing Consumer Decision
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BENCHEKROUN, HASSAN. "A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS." International Game Theory Review 09, no. 02 (June 2007): 183–97. http://dx.doi.org/10.1142/s0219198907001357.
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The literature on advertising and promotions can be divided in two categories. A first group of models assume that promotion contributes (positively) to the goodwill towards the product, and a second group assumes that promotions reduce that goodwill. In this paper we build a differential game model where the impact of promotion on goodwill is endogenously determined. We conduct a comparative dynamics exercise. An unexpected result is that an increase in the sensitivity of sales to goodwill can lead to a decrease of the equilibrium level of sales.
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James, William L. "Book Review: Commodity Advertising and Promotion." Journal of Marketing Research 30, no. 1 (February 1993): 118–19. http://dx.doi.org/10.1177/002224379303000112.
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Lysenko, Yuliya, Tat'yana Buhtiyarova, Galina Butko, and Yuriy Belokonov. "Features of management of advertising activities of an agricultural holding." Agrarian Bulletin of the, no. 13 (January 29, 2021): 61–69. http://dx.doi.org/10.32417/1997-4868-2021-13-61-69.
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Abstract. Relevance. Currently, agroholdings actively use advertising to increase the recognition of agro-products, since advertising effectively affects the target segment, gives consumers new knowledge and opportunities to choose alternative products, which in turn increases satisfaction from purchase. Purpose. The article presents the main provisions of the development of measures aimed at improving the advertising activities of agricultural holdings (using the example of grain specialization). Methods. Among the common promotion methods, the authors distinguish the following: printing materials, online advertising, service, gift certificates, promotions, outdoor advertising. The current system of intra-company advertising was diagnosed and recommendations were made to improve the organization and planning of grain specialization advertising: the development of social networks, creative outdoor advertising. The main research methods are horizontal and vertical analysis, comparison and grouping methods. The proposed recommendations are supported by calculations, the forecast values of indicators and their relationship with the sale of agricultural products are indicated. Scientific novelty. In the analysis of intra-company advertising, it was established that a decrease in the use of advertising funds leads to the fact that the invested funds in advertising do not bring the expected results and show a decrease in the effectiveness of advertising. To solve the problem, the author developed a system of events: the creation of a creative advertising campaign in a magazine, creative outdoor advertising. Results. With increased investment in advertising, the return on investment ratio increases at a much faster pace, which indicates the advantage of online advertising and an increase in the number of visitors and buyers, an increase in profitability by more than 15 percent, and an increase in the level of attention of buyers to advertising will increase to 61 percent by 2022.
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Steenkamp, Jan-Benedict E. M., Vincent R. Nijs, Dominique M. Hanssens, and Marnik G. Dekimpe. "Competitive Reactions to Advertising and Promotion Attacks." Marketing Science 24, no. 1 (February 2005): 35–54. http://dx.doi.org/10.1287/mksc.1040.0069.
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Belikova, Olena, Inna Fomichenko, Victoriia Shashko, and Yuliia Nikolaieva. "Trends in Digital Marketing as an Innovative Tool for Enterprise Management." Herald of the Economic Sciences of Ukraine, no. 2(39) (2020): 133–38. http://dx.doi.org/10.37405/1729-7206.2020.2(39).133-138.
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The article considers the features of digital marketing in modern business conditions. Channels and basic methods of digital marketing are given. Among the trends of 2018-2019 are online video, native advertising, personalized content, smart advertising with big data, community development. The components that include digital marketing (content, design, statistics) are identified. The advantages of digital marketing in enterprise management are determined. The volume of digital advertising of the advertising and communication market of Ukraine is investigated. The necessity of development of marketing Internet technologies of promotion of goods and services as a hybrid technology in the conditions of development of information society is substantiated. The essence of digital marketing as a targeted and interactive marketing of goods and services, which uses digital technologies to attract potential customers and retain them as consumers, is clarified. The main marketing processes that are implemented using digital marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet.
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Jackson, Faye Hall, Karl Titz, and Agnes L. Defranco. "Frequency of Restaurant Advertising and Promotion Strategies." Journal of Food Products Marketing 10, no. 2 (September 14, 2004): 17–31. http://dx.doi.org/10.1300/j038v10n02_02.
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Melnikov, Oleg. "STRATEGIC ADVERTISING MANAGEMENT DURING THE PRODUCT LIFE CYCLE." Bulletin of NTU "KhPI". Series: Strategic management, portfolio, program and project management, no. 2(6) (August 3, 2022): 58–63. http://dx.doi.org/10.20998/2413-3000.2022.6.11.
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The subject of the research is the development of a strategy for optimal management of the company's advertising expenditures when promoting a new product to the market throughout its entire life cycle. To model the sales dynamics of a new product, the article proposes a modification of the Bass diffusion of innovations model, which makes it possible to numerically simulate the impact of advertising expenditures on the intensity of sales of the two groups of consumers identified in the model, namely innovators and imitators. The problem of optimal control of advertising expenditures for product promotion throughout its entire life cycle is formulated. As an optimality criterion, the expected net present value of cash flows from the sale of the product is chosen. It is shown how to solve this problem by means of dynamic programming techniques. An algorithm for numerical search for the optimal control program of advertising expenditures based on the method of contraction mapping has been developed and implemented. As a result of the algorithm, the optimal level of advertising expenditures is established in the form of a law with feedback, where the degree of market saturation acts as a state variable of the system. On this basis, one can find the optimal level of advertising expenditures in each time period and compare sales trajectories with different advertising strategies. Two cases of advertising aimed at innovators and imitators were studied separately. Numerical experiments were carried out, on the basis of which the qualitative characteristics of the strategy for optimal control of advertising expenditures for these two cases were determined. The influence of the chosen management strategy on the form and duration of the product life cycle has been studied. Conclusions are drawn about the comparative economic efficiency of various advertising management strategies. Optimization of the advertising budget using the developed methodology allows enterprises to check whether the planned level of advertising spending is excessive or insufficient. The application of the methodology allows not only to find the optimal size of advertising expenditures depending on the stage of the product life cycle, but also to predict sales and profits for future periods.
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Jedidi, Kamel, Carl F. Mela, and Sunil Gupta. "Managing Advertising and Promotion for Long-Run Profitability." Marketing Science 18, no. 1 (February 1999): 1–22. http://dx.doi.org/10.1287/mksc.18.1.1.
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Patterson, Patrick Hyder. "Truth Half Told: Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950–1991." Enterprise & Society 4, no. 2 (June 1, 2003): 179–225. http://dx.doi.org/10.1017/s1467222700012222.
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Beginning in the 1950s, advertising and marketing specialists in Yugoslavia campaigned aggressively to change public and official perceptions of their work. By casting commercial promotion in terms of categories already established as legitimate in the ideology of Yugoslav socialism, the industry gradually naturalized advertising and marketing, transforming them from suspect capitalist practices into apparent necessities of progressive, rational production and distribution. Although the rhetoric used in this campaign consistently appealed to socialist values, in practice Yugoslav advertising and marketing were largely based on Western models. Yugoslav commercial promotion was only superficially “socialist advertising”; practitioners' arguments tended to obscure the true qualities of the industry.
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Walle, Alf H. "ARCHETYPES, ATHLETES, AND ADVERTISING: A JUNGIAN APPROACH TO PROMOTION." Journal of Consumer Marketing 3, no. 4 (April 1986): 21–29. http://dx.doi.org/10.1108/eb008176.
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Dost, Florian, Ulrike Phieler, Michael Haenlein, and Barak Libai. "Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods." Journal of Marketing 83, no. 2 (December 7, 2018): 62–81. http://dx.doi.org/10.1177/0022242918817000.
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Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales promotions, these firms now encourage seed agents or microinfluencers to discuss brands with friends and acquaintances to create further value. It is thus critical to understand how an FMCG seeding program interacts with traditional marketing tools when estimating the effectiveness of such efforts. However, the issue is still underexplored. The authors present the first empirical analysis of this question using a rich data set collected on four brands from various European FMCG markets. They combine advertising and sales promotion data from FMCG brand managers with sales and retail variables from market research companies as well as firm-created word-of-mouth variables from SMC agencies. The authors analyze the data using several approaches, confronting challenges of endogeneity and multicollinearity. They consistently find that firm-created word of mouth through SMC programs interacts negatively with all tested forms of advertising but positively with promotional activities. This phenomenon has significant implications for understanding the utility of SMCs and how they should be managed. The analysis implies that SMCs may increase total sales by approximately 3%–18% throughout the campaigns.
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E. Schultz, Don, and Martin P. Block. "Sales promotion influencing consumer brand preferences/purchases." Journal of Consumer Marketing 31, no. 3 (May 6, 2014): 212–17. http://dx.doi.org/10.1108/jcm-01-2014-0822.
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Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased consumer product brands. Data were drawn from responses to a very large (1.1 million) online longitudinal consumer questionnaire during 2002-2012. Design/methodology/approach – Additional research, combining this data set with two other major US longitudinal studies, confirmed results. This study focused on determining reasons for NBP increase. Initial data set included use of and influence of 23 in-store promotional tools. These were investigated to determine impact and effect. Findings – Four leading sales promotional tools, based on consumer influence, were coupons, home samples, in-store samples and retail shopper cards. Shopper cards had most influence on purchase of secondary, not primary brands in categories. Shopper cards are a clearly underused promotional tool in building brand preference and sales. Research limitations/implications – Limited to US consumer products only. No attempt made to connect media advertising and in-store media impact or effect. Practical implications – Future investigation should focus on other geographies, synergy between media advertising and promotional techniques. Also, the study is all aggregated data; individual brand investigations should be made. Shopper cards appear to be a major opportunity for secondary brands. More focus on cooperative activities between brands and retailers would benefit both. Originality/value – Paucity of longitudinal customer-view research on shopper cards identifies both manufacturer and retailer opportunities, particularly secondary brands.
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Erdem, Tülin, and Baohong Sun. "An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding." Journal of Marketing Research 39, no. 4 (November 2002): 408–20. http://dx.doi.org/10.1509/jmkr.39.4.408.19120.
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The authors investigate and find evidence for advertising and sales promotion spillover effects for umbrella brands in frequently purchased packaged product categories. The authors also capture the impact of advertising (as well as use experience) on both utility mean and variance across two categories. They show that variance of the random component of utility declines over time on the basis of advertising (and use experience) in either category. This constitutes the first empirical evidence for the uncertainty-reducing role of advertising across categories for umbrella brands.
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TOMALIA, Tatiana. "FEATURES OF USING SMM FOR EFFECTIVE MANAGEMENT OF RESTAURANT BUSINESS ENTERPRISES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 16–19. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-2.
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The article highlights the problem of using social networks, which is due to the active development of marketing, both worldwide and in Ukraine. Competition in the global market is intensifying, and therefore companies need to spend more money to promote their product so that it is not lost among many others. At the same time, the pandemic caused by Covid-19 has reduced marketing budgets. However, there is a growing need to find cost-effective and efficient ways to communicate with consumers. Businesses are encouraged to pay special attention to Internet marketing tools that promote the restaurant product, the restaurant business itself, and its brand through using social media, the content of which is created or updated through the efforts of owners and visitors, namely social media marketing. Competition is also intensifying, so only those companies that know and understand their consumers and competitors well, pursue effective communication policies, will succeed in the market. The shift of interests from mass to targeted marketing, as well as the dynamic development of communication channels and promotion tools have set new challenges for marketers. The article examines the existing methods of SMM promotion for use in the restaurant business, among which were targeted advertising, SEO promotion, interaction with users, competitions, advertising in communities. The main tasks of SMM, its advantages/disadvantages were highlighted. The main attention was paid to the method of evaluating the effectiveness of promotion and communication effectiveness of SMM for restaurant businesses. Several measures for the effective implementation of SMM in restaurants are proposed.
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Adefulu, Adesoga, and Louise Van Scheers. "Re-examination of sales promotion effectiveness: A descriptive approach." Corporate Ownership and Control 12, no. 4 (2015): 337–43. http://dx.doi.org/10.22495/cocv12i4c3p1.
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The research focuses on sales promotion effectiveness in Coca- Cola and 7UP Soft Drink Companies in Lagos, Nigeria. The study is important because of the observable huge budget on sales promotion in the industry. The study adopted survey research design using structured questionnaire. The mean and percentage value of the respondents were used to analyze data. Findings showed sales promotion enhanced sales growth, differentiates products from competitors and advertising efficiency decline did not increase sales promotion useage. The study concluded that sales promotion is a veritable tool to achieve marketing promotion objectives.The study contributed to the wholesomeness of sales promotion theory with right track assurance to marketing practitioners.To have competitive edge, managers by implication must appreciate sales promotion potency.
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Massyn, Ane, Henri Bezuidenhout, and Ewert P. J. Kleynhans. "An Assessment Of Instruments Utilised By Export Promotion Agencies In Eastern Africa." Journal of Applied Business Research (JABR) 37, no. 5 (September 1, 2021): 161–74. http://dx.doi.org/10.19030/jabr.v37i5.10383.
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This study identifies the export promotion instruments that are applied by public export promotion organisations situated within the East African Community (EAC) countries to stimulate exports and encourage economic growth. The East African region is the fastest developing region in Africa. EAC member countries are, therefore, used as a case study. How export promotion instruments are bundled by export promotion organisations depends on the socioeconomic, political and trade environment of a country as well as the structure of the country’s export promotion agencies. By utilising primary and secondary data, public export promotion organisations of Burundi, Kenya, Rwanda, Tanzania and Uganda were studied. These general and country-specific instruments were identified through onsite interviews in the respective countries under investigation. The results suggest that the most important export promotion instruments applied include advertising, promotional events, advocacy and legal assistance. It also includes capacity building concerning packaging, pricing and quality requirements within foreign markets as well as assistance concerning planning and preparation for export market engagement. Foreign trade missions, trade fairs, expos, and additional services offered by trade offices and representatives abroad are also general export promotion instruments, as is the provision of information and export financing. Country-specific export promotion instruments identified during onsite interviews in the various countries include unique promotional events and product branding, use of cell phone WhatsApp groups and embassies as a channel for information, trade assistance and trade clinics. Our contribution to the field is that this study is foundational and represents the first comprehensive effort to write up these activities of the EPO’s to establish viable research in the EPOs in the East Africa Region.
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Shaddiq, Syahrial, M. Iwu Iyansyah, Shintia Sari, and H. M. Zainul. "EFFECT OF MARKETING PROMOTION MANAGEMENT ON PUBLIC SERVICE ADVERTISING IN STRENGTHENING DIGITAL COMMUNICATION." Strategic Management Business Journal 1, no. 02 (December 31, 2021): 1–16. http://dx.doi.org/10.55751/smbj.v1i02.16.
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The dynamics of digital communication literacy today cannot be separated from technological advances, also every person or institution/government or other private institution is always faced with the development of human resources. Moreover, related to the planned production, this shows the ability to process marketing propositions and advertisements, both commercial advertisements and public service advertisements (PSA) in the midst of strengthening communication literacy itself. This research was conducted using descriptive qualitative research methodology, namely digging up data by direct observation, and interviews with those who can be used as data sources. The purpose of this research is to provide a clear description of the Effect of Marketing Promotion on Public Service Advertising on Strengthening Digital Communication Literacy, as well as to contribute ideas to policy makers and other researchers in the future, thereby providing significant benefits to these problems.
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Asmawatiy, Cici, Elfina Aliyati Rasyidi HB, and Rizalul Gadi. "BAURAN PROMOSI PADA PROGRAM STUDI ADIMINISTRASI BISNIS POLITEKNIK NEGERI BANJARMASIN." Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 9, no. 2 (July 25, 2022): 1. http://dx.doi.org/10.31602/al-kalam.v9i2.7748.
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This study aims to determine the promotion mix at the Banjarmasin State Polytechnic Business Administration Study Program and to find out the obstacles faced and the efforts made related to the implementation of the Promotional Mix. This study uses descriptive methods, data collection techniques used are interviews, observations and documentation. While the data analysis technique used is qualitative analysis.The results of this study indicate that the Business Administration Study Program in carrying out promotional activities is said to be still less than optimal related to promotions that are carried out only limited to advertising and publicity that are not paid to attract new prospective students to the Business Administration Study Program, the obstacle faced is the limited funding for promotional activities, and efforts are being made to increase other promotional mix activities to support existing activities, namely collaborating on other study programs, utilizing assistance from the extended family of the Business Administration Study Program, conducting promotions in learning activities for students, one of whose duties is to design promotions. and carry out promotional activities from other mixes such as public relations and direct marketing.
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Sivaramakrishnan, Sreeram, and Mandar Bhide. "Aileron lighting: the sales promotion question." Emerald Emerging Markets Case Studies 7, no. 2 (June 22, 2017): 1–18. http://dx.doi.org/10.1108/eemcs-06-2016-0146.
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Subject area Marketing. Study level/applicability MBA/Postgraduate. Case overview The case describes the situation faced by a sales manager of a commoditized product in a tough and competitive market. Aileron Consumer and Lighting Group (ACLG) was among the top ten fast moving consumer goods (FMCG) companies in the country while also being among the fastest growing companies in India and had a diverse portfolio ranging from trade lighting to commercial and institutional lighting. Sunil, the sales manager, after his training found himself in the Budhwar Peth market in Pune, Western India where he was expected to find a way to increase sales of compact fluorescent lamps (CFLs). The product was undifferentiated and the competition was extremely strong with large allocations to advertising and dealer support. Sunil realized that his only hope for achieving his sales targets was to organize a sales promotion. His team and he came up with three options for sales promotions – two trade promotions and one consumer promotion. Sunil had to make the right choice of sales promotion for his market and the situation he found himself in. Expected learning outcomes This case is well-suited for courses in sales and distribution management, marketing channels, sales promotions or promotion management. It can also be used in courses dealing with marketing strategy or integrated marketing communications. This case allows the instructor to discuss sales channel and sales promotion issues faced by sales managers in an Indian context. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.
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MYLKO, INNA, OLENA NAHORNOVA, and SERGII OZHEMA. "MANAGEMENT EFFICIENCY IMPROVEMENT ACTIONS FOR HOTEL AND RESTAURANT COMPLEX DEVELOPMENT." MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS 2, no. 2 (August 2021): 19–24. http://dx.doi.org/10.31891/mdes/2021-2-3.
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The article considers the interpretation of such concepts as «hotel», «restaurant», analyzes the author's interpretations of the concept of «hotel and restaurant complex», as well as offers its own understanding of this category. The specific features of the services of the hotel and restaurant complex are highlighted. Defined as a hotel and restaurant complex is not defined at the legislative level in Ukraine. The main approaches to defining the essence of the hotel and restaurant complex are presented, which is expressed in the ratio of the tourism industry and the hospitality industry. The main components of the development of the hotel and restaurant complex are proposed in the work: intangibility and hospitality of the hotel and restaurant service; intangible nature of hotel and restaurant service; uneven demand, failure to save services; inseparability from the source of hotel and restaurant service; variability of hotel and restaurant ambassador. Measures to strengthen the effectiveness of its development management are identified: participation in specialized exhibitions; development of proposals for integrated tourism products; involvement in the discussion and submission of proposals to laws and regulations; certification, categorization and standardization of hotel services; development of an integrated system of planning and coordination of activities; participation in hotel development projects with the participation of international operators; promoting the promotion of the complex product of the hotel and restaurant complex through the production of promotional videos, printing of advertising and information materials and their distribution at points of tourist services. The article pays special attention to rebranding and Internet advertising as important measures for effective management of the hotel and restaurant complex. The essence of the concept of "rebranding" and the prerequisites for its application are determined: physical and moral obsolescence of the existing brand, the emergence of competitors, reduced sales of services, change of direction, merger. For the hotel and restaurant complex the scheme of means of Internet advertising in case of carrying out rebranding is offered.
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BABKO, Natalia, Inna NAUMENKO, and Svitlana SPIVAK. "FEATURES OF MARKETING COMMUNICATIONS IN INFORMATION NETWORKS." Ukrainian Journal of Applied Economics 5, no. 1 (March 1, 2020): 297–303. http://dx.doi.org/10.36887/2415-8453-2020-1-35.
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The article investigates the peculiarities of marketing communications in information networks. It is determined that marketing in information networks involves many methods. The most popular of these are the creation of brand communities (the creation of company representative offices in information media), reputation management and several others. The use of various tools of information (social) promotion on the Internet allows to establish effective communication with potential and real consumers of goods and services and solves a number of other equally important tasks. In this case, the SMM technique is a more effective tool than traditional advertising. The basic set of tools for marketing is outlined: creation and promotion of brand communities; advertising in niche information networks; creation and development of own information sites; promotion of content – audio content, video content, distribution of unique free content; conducting interactive promotions – virtual webinars, surveys, consulting campaigns (involving experts), promotions, testing, as well as exclusive conditions for users of the company resource (free visits, discounts, etc.). The toolkit also includes: the creation and promotion of interactive elements; working with thought leaders – attracting a celebrity to discuss, organizing offline events, initiating a controlled "leak" of data into the information sphere; "Viral" marketing; personal branding; active communication – communication with representatives of the target audience in the forums, hidden marketing, promotion of the company in the services of "question-answer", placement of articles on communication resources, creation of "hot lines" in thematic Internet communities. It is proved that when considering information networks from the point of view of a commercial company, it is obvious that this is an environment in which there is an accumulation of real and potential consumers, representatives, partners, competitors and other contact audiences with a high degree of trust in the information disseminated in this environment. Keywords: marketing, information networks, marketing communications, marketing tools, effectiveness of information networks.
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Pechmann, Cornelia, Linda Levine, Sandra Loughlin, and Frances Leslie. "Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion." Journal of Public Policy & Marketing 24, no. 2 (September 2005): 202–21. http://dx.doi.org/10.1509/jppm.2005.24.2.202.
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In this article, the authors review basic research on adolescent development in neuroscience, psychology, and marketing. The findings indicate that adolescents are more impulsive and self-conscious than adults. In addition, the adolescent brain's plasticity makes it more vulnerable to harm. Thus, there is emerging justification for restricting adolescents' exposure to advertising and promotions for high-risk, addictive products, especially if impulsive behaviors or image benefits are depicted.
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Robinson, Daniel J. "Cigarette Marketing and Smoking Culture in 1930s Canada." Journal of the Canadian Historical Association 25, no. 1 (August 28, 2015): 63–105. http://dx.doi.org/10.7202/1032799ar.
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This paper examines political-economic, cultural, and marketing changes during the 1930s that solidified the domestic tobacco industry and cigarette smoking as a socially normative practice. During this decade, farm production of cigarette tobacco grew exponentially in southern Ontario, as did cigarette manufacturing operations, mostly in Montréal. Cigarette marketing and advertising were prolific, as evidenced by the bevy of premium promotions, gift rebates, sports sponsorships, and athlete and celebrity testimonial advertising. Women, for the first time, were routinely targeted by cigarette advertising, and their entry into the ranks of “legitimate” smokers proved a watershed for tobacco manufacturers. Two specific developments further boosted the long-term viability of the cigarette industry. First, Canada’s dominant tobacco firm, Imperial Tobacco, spent heavily on public relations advertising to overcome public criticism of its cut-throat merchandising practices. Second, menthol and filtered cigarettes first appeared in the 1930s, ads for which reassured smokers worried about sore throats and persistent coughs. Long before the tobacco industry’s massive public relations response in the 1950s to the “cancer scare” (which included the heavy promotion of filtered brands as “safer” cigarettes), Imperial Tobacco, among others, was versed in issue-management public relations and forms of cigarette “health marketing.”
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Sheynina, Maryana A. "Key Aspects of Branding Project Management using audience data in a digital environment." Scientific notes of the Russian academy of entrepreneurship 19, no. 3 (September 20, 2020): 159–74. http://dx.doi.org/10.24182/2073-6258-2020-19-3-159-174.
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The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the par-ticipation of technology platforms and data providers. The author proposes an organizational and economic model for the interaction of all participants in the advertising market when implementing campaigns using audience data. The process of implementing online campaigns requires advertisers and agency employees to have new competencies and a deep understanding of the functions of all participants in the campaign implementation process. The article discusses the transformation of the functions of the advertiser and agencies in the management of advertising activity on the Internet.
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Yutanto, Hariadi. "Penerapan Model Promosi Berbasis Web Captive Portal Hotspot dengan Manajemen Terpusat." JURNAL SISTEM INFORMASI BISNIS 8, no. 1 (April 30, 2018): 49. http://dx.doi.org/10.21456/vol8iss1pp49-56.
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The current technological developments so rapidly with speed and supported the ease of internet services. The Internet has also become one of the main needs of everyday human life activities. Internet advertising media innovation is one of the key media promotion in following the development of technology. Web-based portal advertising hotspot media for internet connection services is the most widely used today, as almost all agencies, offices, hotels, restaurants, schools / internet service providers (ISPs) use this technology. Hotspot network management techniques on mikrotik router captive portal can be used as a web-based promotion media and can be used as a centralized and dynamic media settings. Advertising media can be determined by location by combining 2 methods ie eoip and bridge for lan network while eoip, vpn and bridge on wan network. The results of this research has been working optimally and implemented in the network lan STIE Perbanas Surabaya while for wan network has been tested using the internet network in several locations civitas house.
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Jassim, Sarmad Hamza, and Bushra Jawad M. Ridha. "Effect of Innovative Promotion Mix on Interactive Marketing for Business Organizations: A Case Study in Iraqi General Company for Automotive and Equipment Industry." International Academic Journal of Social Sciences 9, no. 2 (July 8, 2022): 08–20. http://dx.doi.org/10.9756/iajss/v9i2/iajss0909.
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Aim of this paper is to show the importance of the innovative promotion mix with its five elements: innovative advertising, innovative personal selling, innovative sales promotion, innovative public relations, and innovative direct selling, and knowing their impact on interactive marketing in Business organizations. Personal interviews were conducted with (129) managers in Iraqi General Company for Automotive and Equipment Industry, and their answers to the questionnaire were analyzed statistically, results are strong relationships between the variables investigated and that they are offer many advantages to business organizations. It contributes to business organizations management field literature and advises about marketing of its product, it is clarifying the importance of innovative promotion and its role in implementing interactive marketing in particular. Innovative advertising and innovative direct selling has a big influence at interactive marketing, know that by a case study in one Iraqi organization, it requires to own exhibitions for its products through which the product is delivered directly to customers, and thus the business organization can raise its sales volume, increase its market share and improve its position in the market through innovative promotion.
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Amin, Sammy G., and Dinesh S. Dave. "Consumer Response To Utilization Of Comparison Prices In Retail Advertisements." Journal of Applied Business Research (JABR) 9, no. 2 (October 2, 2011): 113. http://dx.doi.org/10.19030/jabr.v9i2.6084.
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Retailers consider advertising and promotion to be among the most crucial strategic tools in a firms marketing mix. Retailers are concerned with the decision making process involving the content and format of their newspaper advertisements. In this paper an attempt was made to investigate the effects of the inclusion of store discount coupons; and the various brand types on consumer evaluation and reactions to retail newspaper advertisements. The results of this study provide retailers with directions and insights, enabling them to achieve more positive reactions from consumers in their advertising efforts.
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Fennis, Bob M. "Advertising, consumer behaviour and health: Exploring possibilities for health promotion." Journal of Medical Marketing 3, no. 4 (September 1, 2003): 316–26. http://dx.doi.org/10.1057/palgrave.jmm.5040133.
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Purwaningwulan, Melly Maulin, and Tias Dwi Ramdan. "Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia." Journal of Eastern European and Central Asian Research (JEECAR) 9, no. 1 (February 4, 2022): 29–40. http://dx.doi.org/10.15549/jeecar.v9i2.873.
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This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy.
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Gao, Yixing (Lisa), Laurie Wu, Joongwon Shin, and Anna S. Mattila. "Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign." Journal of Hospitality & Tourism Research 44, no. 5 (March 18, 2020): 761–79. http://dx.doi.org/10.1177/1096348020911444.
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Engaging consumers in a firm’s prosocial initiatives can generate favorable responses. As such, cause-related marketing (CRM) advertisements typically employ various content and design elements to engage consumers. However, the appropriate integration of advertising elements has gained little research attention. To fill this void, this study focuses on the joint effect of benefit type (self-benefits vs. other-benefits), message content (prevention focused vs. promotion focused) and visual design (cute vs. aggressive) on customers’ CRM engagement. While previous research suggests that emphasizing self-benefits (vs. other-benefits) of giving is more effective, our findings indicate that the effectiveness of self-benefit appeals is contingent on the fit between regulatory focus of the message and visual design. This study contributes to the growing literature on CRM by illuminating the interplay of various advertising elements and providing guidelines for hospitality managers in promoting CRM campaigns. Additional theoretical and managerial implications are discussed.
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Griffith, David A., Aruna Chandra, and John K. Ryans. "Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging." Journal of International Marketing 11, no. 3 (September 2003): 30–47. http://dx.doi.org/10.1509/jimk.11.3.30.20160.
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Jackson, Faye Hall, Karl Titz, Agnes DeFranco, and Huimin Gu. "Restaurant Advertising and Promotion Strategies of Two Gateway Cities: An Exploratory Study." International Journal of Hospitality & Tourism Administration 9, no. 1 (April 21, 2008): 36–51. http://dx.doi.org/10.1080/15256480801910491.
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Anorue, Ifeanyi L., Stanley U. Ugboaja, and Chizoba P. Okonkwo. "INFLUENCE OF ONLINE ADVERTISING IN THE PROMOTION OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE (NPFL)." International Journal of New Economics and Social Sciences 11, no. 1 (June 30, 2020): 231–46. http://dx.doi.org/10.5604/01.3001.0014.3544.
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The advent of online advertising has drastically changed how football is approached and funded. No doubt, Information and Communication Technology has had huge impact on sports development across the globe and also has created new vista for sports promotion, marketing, sports followership and revenue generation. This study examines the influence of online advertising in the promotion of Nigeria Professional Football League (NPFL). The technological determinism theory was used as theoreti-cal basis for this research work. Survey method of research was adopted with four hundred copies of questionnaire administered to respondents in four States in the North- Central zone of Nigeria namely; Niger, Kogi, Benue and FCT. It was found that the extent of online advertising usage by the League Management Company (LMC) and NPFL club sides is poor in compare to its usage by other league organizers and club sides in advanced nations. Therefore, this study recommends that the league han-dlers should, immediately, consider setting up a fully equipped social media marketing team. This should include; web designers, graphic artists, online media influencers and advert executives. The LMC should also ensure the employment of professional web designers to revamp the look-and-feel of the site. Make it more user-friendly and updated constantly. Also, the website should be fully commercialized.
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Mahmut, Bakir, Korkmaz Huseyin, Sak Fatma Selin, and Atalik Ozlem. "Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry." Studies in Business and Economics 17, no. 1 (April 1, 2022): 5–23. http://dx.doi.org/10.2478/sbe-2022-0001.
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Abstract As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of the Turkish airline industry. The model of advertising value lies in the theoretical foundation of this paper. Employing a convenience sampling, a questionnaire was completed by 123 users of social media in Turkey. The Partial Least Squares Structural Equation modeling (PLS-SEM) approach was employed to test the hypothesized relationships. Results revealed that informativeness, entertainment, and credibility are positively associated with advertising value, thus affecting attitude towards social media advertising. On the other hand, irritation has no significant relation with advertising value.
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Lemon, Katherine N., and Stephen M. Nowlis. "Developing Synergies between Promotions and Brands in Different Price-Quality Tiers." Journal of Marketing Research 39, no. 2 (May 2002): 171–85. http://dx.doi.org/10.1509/jmkr.39.2.171.19089.
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Brands are promoted in many different ways. In this research, the authors examine synergies between different types of promotions and characteristics of the brands that offer the promotions. Specifically, the authors examine interactions among feature advertising, display, price promotions, and the price-quality tier of the brand offering them. Using both scanner data and experiments, the authors find that high-tier brands benefit more than low-tier brands from price promotions, displays, or feature advertising when these promotional tools are used by themselves. This advantage disappears, however, when certain promotional tools are used in combination with one another. In particular, the authors find that price promotions have a more equal effect on low-tier and high-tier brands when these promotions are offered in settings where comparisons are difficult (end-of-aisle displays or feature advertising). Furthermore, the combined effects of displays and price promotions, or feature advertising and price promotions, are greater on the low-tier brands than on the high-tier brands. The results provide insights into the conditions under which specific marketing tools are most effective for which brands. The authors discuss theoretical implications of the results as they relate to promotions and consumer decision making and outline strategic implications for retailers and manufacturers.
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N. Mowle, Elyse, Emily J. Georgia, Brian D. Doss, and John A. Updegraff. "Application of regulatory focus theory to search advertising." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 494–502. http://dx.doi.org/10.1108/jcm-06-2014-1003.
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Purpose – The purpose of this paper is to test the utility of regulatory focus theory principles in a real-world setting; specifically, Internet hosted text advertisements. Effect of compatibility of the ad text with the regulatory focus of the consumer was examined. Design/methodology/approach – Advertisements were created using Google AdWords. Data were collected for the number of views and clicks each ad received. Effect of regulatory fit was measured using logistic regression. Findings – Logistic regression analyses demonstrated that there was a strong main effect for keyword, such that users were almost six times as likely to click on a promotion advertisement as a prevention advertisement, as well as a main effect for compatibility, such that users were twice as likely to click on an advertisement with content that was consistent with their keyword. Finally, there was a strong interaction of these two variables, such that the effect of consistent advertisements was stronger for promotion searches than for prevention searches. Research limitations/implications – The effect of ad compatibility had medium to large effect sizes, suggesting that individuals’ state may have more influence on advertising response than do individuals’ traits (e.g. personality traits). Measurement of regulatory fit was limited by the constraints of Google AdWords. Practical implications – The results of this study provide a possible framework for ad creation for Internet advertisers. Originality/value – This paper is the first study to demonstrate the utility of regulatory focus theory in online advertising.
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Boulding, William, Eunkyu Lee, and Richard Staelin. "Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?" Journal of Marketing Research 31, no. 2 (May 1994): 159–72. http://dx.doi.org/10.1177/002224379403100202.
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The authors consider the effects of three marketing communication activities on nonproduct based differentiation. Specifically, they examine whether advertising, sales force, and promotion activities increase a firm's ability to differentiate and thus shield itself from future price competition. They suggest that own-price elasticity represents a measure of differentiation and examine the effects of marketing communication activities on own-price elasticities for a large number of consumer (durable and nondurable) businesses. They make a series of predictions about future differentiation outcomes based on the likely uniqueness of the communication message. The obtained results are compatible with their basic premise that, by providing unique and positive messages, a firm can insulate itself from future price competition, as witnessed by less negative future price elasticities. Conversely, results indicate that nonunique messages can decrease future differentiation, for example, price promotions for firms that price above the industry average lead to more negative future price elasticities.
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Marini, Sri, Lu'luwatin Rosdiana Aprilia, and Alvina Marni Theola Faot. "Promotion Mix Implementation In Accommodation Businesses In The Pandemic Time Covid-19." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 5, no. 2 (November 27, 2021): 14–22. http://dx.doi.org/10.34013/jk.v5i2.349.
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The covid 19 outbreak is not only detrimental in health, but also has an impact on the community's economic sector. Tourism and hospitality are the sector that feels the most impact. They lost domestic tourists, as well as foreign tourists. The accommodation businesses were the ones that experienced the most revenue declines, even 40,000 hotel room cancellations occurred with a total loss of Rp. 1 trillion. Hotel occupancy rates will continue to erode along with the enactment of social restrictions. The hotels work hard in designing the right strategy to adapt to the current conditions, so as to increase the volume of room sales. Marketing management is a strategy for selecting target markets and gaining, retaining and growing customers by creating, delivering and communicating superior customer value. Promotional are one part of the marketing mix that is used to introduce and inform potential guests or consumers about the products and services offered. Implementation can be done in the promotion mix through broadcasting, sales promotion, personal selling, public relations and direct marketing. This study aims to determine the effectiveness of the implementation of the promotion mix on accommodation businesses during the covid 19 pandemic. The research method used is a descriptive research method with a quantitative approach. The population are tourists who visit V Hotel & Residence Bandung whilea non-probability random sampling technique used in this study with total sample of 110 respondents. SPSS was used to analyze the questionnaire data. The results showed that advertising as an effective marketing mix was implemented in accommodation businesses during the covid 19 pandemic. Advertising using electronic media and the internet had an impact of 59.6%. Promotional mix through the internet using social media would be best to avoid a promotional mix that uses too large a fee.
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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.
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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt advertising campaigns for social causes, socially responsible sales promotion, and personal selling. Companies should ensure consumer privacy, safety, and security. Various stakeholders want to be assured that businesses care about their welfare. Businesses should ensure consumer welfare and welfare of the society at large. This will allow them to achieve business excellence and stay ahead in the competition.
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Akhmedova, J., Z. Muradova, and E. Abakarova. "THE RELEVANCE OF THE MANAGEMENT OF THE PROMOTION ACTIVITIES OF CULTURAL AND LEISURE INSTITUTIONS." Vestnik Universiteta, no. 6 (June 27, 2019): 154–60. http://dx.doi.org/10.26425/1816-4277-2019-6-154-160.
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In the process of studying the activities of cultural and leisure institutions it has been revealed, that the content of their information and educational activities is closely related to social, psychological and pedagogical processes. It occupies a dominant place in them, as a rule, the content side. The composition of this group includes those forms, in which the content is supplemented by known means of artistic expression. Their common work determines the further specificity of the methodology of information and educational activities of cultural institutions. The increase in the efficiency of existing and the emergence of new cultural and leisure institutions are related directly to advertising.
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Iryana, Wahyu. "Potensi Wisata Kabupaten Indramayu." Masyarakat Pariwisata : Journal of Community Services in Tourism 1, no. 1 (December 21, 2020): 19–28. http://dx.doi.org/10.34013/mp.v1i1.346.
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Indramayu is an area that has a very rich tourism potential, this is the basic capital of tourism in Indramayu long term. But the main point at issue is how the potential is prospective and actual. Prospective step and actualization is of course a management problem. Therefore, tourism management is an absolute requirement for the development of tourism activities. One concrete form of tourism management is promotion or advertising. Professionalism in doing real work is part of the struggle.
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Shi, Baisheng, and Hao Wang. "An AI-enabled approach for improving advertising identification and promotion in social networks." Technological Forecasting and Social Change 188 (March 2023): 122269. http://dx.doi.org/10.1016/j.techfore.2022.122269.
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