Relevant bibliographies by topics / Advertising arts

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising arts'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Advertising arts"

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Stoitchkova, Tatiana. "Similar Links Between Advertising, Pop, and the Arts." Postmodernism Problems 10, no. 2 (August 28, 2020): 165–76. http://dx.doi.org/10.46324/pmp2002165.

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This paper explores the views of different ideas regarding popular culture and uses them as a framework to compare other ideas regarding images, messages, and emotional approaches in advertising. In addition to identifying areas of interactions between popular culture, advertising, and pop arts, the research exposes some observations in advertising professionals' working theories. We also argue that dialogue among different fields and practitioners provides an opportunity to enhance advertising theory and practice in postmodern culture. To analyze the functioning of advertising in today’s postmodern conditions as part of the process of social and aesthetic transformations in society, with an emphasis on the links among/between popular culture, arts, and advertising.
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ÇINAR, Bekir. "Language Used In Advertising Literary Arts." Journal of Turkish Studies Volume 4 Issue 8, no. 4 (2009): 891–916. http://dx.doi.org/10.7827/turkishstudies.983.

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Bae, Bin A. "Use of Fine Arts Works in Domestic Advertising." KOREA SCIENCE & ART FORUM 8 (July 31, 2011): 103. http://dx.doi.org/10.17548/ksaf.2011.07.8.103.

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Quester, Pascale G., and Beverley Thompson. "Advertising and Promotion Leverage on Arts Sponsorship Effectiveness." Journal of Advertising Research 41, no. 1 (January 2001): 33–47. http://dx.doi.org/10.2501/jar-41-1-33-47.

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Barton, Laurie. "Advertising, Art, and Arts Education: An Uneasy Association." Design For Arts in Education 90, no. 2 (December 1988): 14–19. http://dx.doi.org/10.1080/07320973.1988.9934801.

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Cornwell, T. Bettina. "Advertising, ethnicity and attendance at the performing arts." Services Marketing Quarterly 10, no. 2 (1994): 145–56. http://dx.doi.org/10.1080/15332969.1994.9985130.

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Cornwell, T. "Advertising, Ethnicity and Attendance at the Performing Arts." Journal of Professional Services Marketing 10, no. 2 (October 7, 1994): 145–56. http://dx.doi.org/10.1300/j090v10n02_10.

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Kang, Moon Young. "Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when." International Journal of Market Research 62, no. 4 (April 17, 2019): 483–98. http://dx.doi.org/10.1177/1470785319835380.

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When planning for advertising, an accurate assessment of the impact of advertising is important so that managers can allocate their budgets to maximize the return on each advertising dollar. In particular, the managers need to understand the impact of advertising on different products, media types, and time periods. This study develops a simultaneous model to measure the impact of advertising on product sales using weekly ticket sales data and to capture managers’ decision using the data on advertising budget allocation at a performing arts center. This article provides managerial recommendations for advertising decision in terms of the product, media, and time dimensions.
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Atal, Maha Rafi. "The cultural and economic power of advertisers in the business press." Journalism 19, no. 8 (September 13, 2017): 1078–95. http://dx.doi.org/10.1177/1464884917725162.

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Media studies scholarship on advertising has traditionally fallen into two camps. Cultural analysis emphasizes the signals advertisements send to consumers, focusing primarily on the role of advertising creatives. Economic analysis emphasizes advertising’s impact on media companies’ financial performance, focusing on the role of sales managers and proprietors. Both approaches minimize the role of reporters, against whose work advertisers place their messages. This article draws on interviews, as well as financial analysis, at six newsrooms to examine the impact of advertising practices on the editorial independence of reporters. Combining cultural and economic analysis, the article highlights the unique threat advertiser influence poses to critical business reporting, which takes as its subject the very firms who must choose to advertise against it. The article argues that the new forms of advertising, where branded content is presented alongside, and intended to mimic, reported content, increase the threat of advertiser capture. At four legacy outlets studied, investigative business coverage has declined as media organizations react to the changed operating environment with practices that compromise the divide between news and advertising staff. At two online startups studied, where new advertising formats have always been part of strategy, news and sales staff remain separate. Yet there is limited appetite at these outlets for conducting critical business journalism, which is not seen as key to organizational mission. The article concludes with policy recommendations to safeguard the viability of critical business journalism.
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Kim, Jin-Man. "Online Forced Exposure Advertising Strategy of Performing Arts Content." Journal of acting studies 19 (August 30, 2020): 149–61. http://dx.doi.org/10.26764/jaa.2020.19.10.

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Dissertations / Theses on the topic "Advertising arts"

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Ford, Jennifer. "Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/246.

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This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines. The messages interpreted within the visuals of this study reveal a current slice of history in terms of gender and sexuality. In the case of this study the constructed "ideal" heteronormative view of gender, masculinity, femininity, and sexuality are what are for sale; they are the merchandise to be purchased. Women are present in the exemplar ads as an accessory to prove and support heterosexual masculinity through sex, as if to ward off any ideas that metro-sexual men may be anything but heterosexual. Though we cannot generalize beyond these five magazine ads, we can think of the exemplar ads as a small sample of contemporary culture. The narratives of these ads suggest that man continues to be the prevailing figure in terms of importance and power relative to woman, who is subordinate to man. This thesis supports prior research on women in advertising where men are more important than women, and the ads in this thesis continue to define masculinity and femininity in classic patriarchal and heterosexual terms. However, this thesis adds important critical-interpretative work through visual rhetorical analysis on advertising in men's metro-sexual magazines to a body of research that includes very little of such work.
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Mon, Shuk-lin Shereen. "An urban communication tool the Centre for Advertising and Communication Arts /." Click to view the E-thesis via HKUTO, 1997. http://sunzi.lib.hku.hk/hkuto/record/B31983571.

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Mon, Shuk-lin Shereen, and 蒙淑蓮. "An urban communication tool: the Centre for Advertising and Communication Arts." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31983571.

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Stelzer, Blenda R. "Full advertising campaign for Collegienne Shops." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491460.

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Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with new store interior displays and exterior modifications were calculated to present a new image for Collegienne Shops, apart from that of its parent company, Ball Stores [of Muncie]. Currently the store markets the same line of women's clothing and accessories as Ball Stores, and projects a decidedly similar image through its advertisements and in-store atmosphere.The new logo and design concepts were incorporated into the company letterhead, a business card, an envelope, a tractor-trailer truck, a shopping bag, T-shirts, packaging designs, posters and numerous print ads.Also developed was a complete concept for a television commercial, along with novelty and point of purchase items, premiums, as well as interior displays and exterior modifications, including a design for a large sculpture for the store's sidewalk.The project is presented in manual form to share the experience and assist other students with their own graphic design projects.
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Adams, Jonna, and Louise Gejrot. "Just another ad?" Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23051.

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Marketers often target women because they represent over half of the population in Canada and Sweden and because they are the purchasing agents for 85% of household items. Advertisers and marketers use targeted marketing on Social Media platforms in the hopes of engaging the audience enough to initiate a purchasing action. For this paper the goal was to understand the relationship between women aged 55+ and their attitudes and perception of targeted advertising, to see whether it was effective in engaging them as consumers. Through interviews and the think-aloud method we found that while the overall perception of online advertising was negative, in practice, the ads on their social media feed were either accepted as relevant ads, simply ignored/not noticed, or not recognized as advertising. Finally we conclude that because social media gives users the impression that they are in control of the content on their feed, the consequences may be that targeted advertising can influence audience’s perception of who they are, more than they think.
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Brandse, Simone. "Preconscious perception and persuasion: the physiology of visual art and advertising." Thesis, Boston University, 2002. https://hdl.handle.net/2144/27604.

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Sliva, Jofre. "The aesthetic of illusion in advertising photography : an investigation of the aesthetic of illusion in advertising, 1980-1995, based on Peircean semiotics, and how photographic technologies have contributed to the consolidation of this aesthetic." Thesis, Open University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286954.

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Yu, Chennan. "Metaphors in Food Advertising Slogans." Thesis, Kristianstad University College, Department of Teacher Education, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5917.

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Arsova, Pavlina. "Alcohol advertising : A Minor Field Study in Cape Town." Thesis, Högskolan Dalarna, Bildproduktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27952.

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The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. The method used was semi-structured interviews with eight marketers at three advertise agencies/production companies in Cape Town who have working experience of alcohol advertising and this have been analysed in relation to impact and identity theories as well as ethics. The result showed that majority of the marketers did not believe alcohol advertising increase alcohol consumption nor lead to alcohol abuse but rather create brand awareness and competition between brands. Their perception was also that alcohol brands are connected to identity in South Africa and that using celebrities in alcohol advertising could be highly effecting when using the right celebrity. One conclusion is that the participants did not suffer from moral myopia since they were fully aware of what harm alcohol could have on the society. Regarding moral discussion at work was it some of the marketers that did not talk about ethical issues which could be a sign of moral muteness but it is really hard to draw any conclusion about it after a short interview.

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Hanna, Jonathan A. "Closet Space: Investigating Gay Identity through Advertising in Gay Media." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/3667.

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The objective of this research was to examine advertising in gay media publications, namely, The Advocate, in order to assess how advertising corresponds with gay identity formation. This study differed from previous inquiries in that the application of hegemony theory formed the basis of the project and was used as a tool to explicate the preponderance of certain images in gay media advertising and what they signify for gay men. Likewise, a phenomenological method of analysis was applied to the advertisements in order to render them more accessible as aesthetic and literary mediums. Classifying the advertisements according to their notional basis resulted in the partitioning of the ads into groups or "parables" of advertising, a method of classification which mimics historical categories recognized in American history and culture. The sum of the project emphasizes the hegemonic structures that characterize gay male images within a broader GLBT sociocultural framework.
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Books on the topic "Advertising arts"

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Saitō, Hideo. Shopping bag design in Japan: Handy graphic arts. Tokyo: Bijutsu Shuppan-sha, 1988.

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Rautert, Jürgen, and Adriana Nuneva. HQ: High quality : advertising, art, design, photography, writing. Heidelberg: Edition Braus, 2008.

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1962-, Husain Masud, ed. Ad boy: Vintage advertising with character. Berkeley: Ten Speed Press, 2009.

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Bruner, Michael. More porcelain enamel advertising. Atglen, PA, USA: Schiffer Pub., 1997.

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Handbook of advertising art production. 4th ed. Englewood Cliffs, N.J: Prentice Hall, 1990.

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Huxford, Sharon. Huxford's collectible advertising. 4th ed. Paducah, Ky: Collector Books, 1999.

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Huxford, Sharon. Huxford's collectible advertising. 3rd ed. Paducah, Ky: Collector Books, 1997.

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Bob, Huxford, ed. Huxford's collectible advertising. 2nd ed. Paducah, Ky: Collector Books, 1995.

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Ping mian guang gao she ji: Cong gai nian dao biao xian de cheng xu he fang fa = Advertising graphic design. Changsha Shi: Zhong nan da xue chu ban she, 2004.

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Forceville, Ch. Pictorial Metaphor in Advertising. London: Taylor & Francis Group Plc, 2004.

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Book chapters on the topic "Advertising arts"

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Hubbard, Philippa. "Advertising and Print Culture in the Eighteenth Century." In The Material Cultures of Enlightenment Arts and Sciences, 259–61. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-44379-3_31.

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Floch, Jean-Marie. "The semiotics of the plastic arts and the language of advertising." In Paris School Semiotics, 55. Amsterdam: John Benjamins Publishing Company, 1989. http://dx.doi.org/10.1075/sc.3.05flo.

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Besana, Angela, and Alessia Calzolari. "Economics, Strategy and Performance of Italian Performing Arts: When Advertising and Intangible Matter." In Country Experiences in Economic Development, Management and Entrepreneurship, 915–24. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-46319-3_59.

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Bell, David Michael, and Theresa Moran. "“Superfine Quality, Absolute Purity, Daily Freshness”: The Language of Advertising in United Cattle Products’ Marketing of Tripe to British Workers in the 1920s and 1930s." In Numanities - Arts and Humanities in Progress, 113–30. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81115-0_9.

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Hurst-Harosh, Ellen, and Fridah Kanana Erastus. "An Overview of African Youth Language Practices and Their Use in Social Media, Advertising and Creative Arts." In African Youth Languages, 1–12. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-64562-9_1.

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Barlow, Tani E. "Commercial Advertising Art in 1840-1940s “China”." In A Companion to Chinese Art, 431–53. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781118885215.ch21.

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Jaafar, Fazlina, Azian Mohd Zain, and Faiz Marzuqi Mustaffa. "The Potential of Photo Manipulation as Visualization Technique in Advertising Campaign." In International Colloquium of Art and Design Education Research (i-CADER 2014), 457–67. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-332-3_48.

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Razak, Siti Raba’ah Abdul, Nurul Akma Abdul Wahab, and Farhanah Abu Sujak. "The Role of Advertising in Educating Colored Women in Malaysia on Embracing Natural Beauty to Boost Confidence." In Proceedings of the Art and Design International Conference (AnDIC 2016), 315–23. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-0487-3_35.

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Albakry, Nur Safinas, and Ghazali Daimin. "The Effectiveness of Visual Rhetoric in Public Awareness Prints Advertising as a Social Culture Space in Malaysia." In International Colloquium of Art and Design Education Research (i-CADER 2014), 89–97. Singapore: Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-332-3_10.

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Kırteke, Simge. "Orientalist Approaches in Advertising." In Advances in Media, Entertainment, and the Arts, 974–90. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7180-4.ch055.

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Brands offer indicators to audiences through advertisements in many topics such as political, ideological, economic, and cultural. In particular, while creating their advertisements, international brands make use of the indicators that assume the cultural and demographic structure of the geographic location they are published in and carry out advertising campaigns under the influence of Orientalism. With these advertisements, it is presented how the West shows the East with an Orientalist perspective to the audiences that the advertisement reaches both in the geographical location where it is published and in the international geography. Within the scope of this study, the Nike brand, which emerged in Western societies and became a big name in the international arena, the advertising campaign with the slogan “What will they say about you?” and the SHE (Saudi Heroines Empowering a Nation) advertisement were examined and compared with the method of semiotic analysis, and their relationships with Orientalism were explained.
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Conference papers on the topic "Advertising arts"

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Huang, Yanchuan. "On the Aesthetic Characteristics of Advertising." In 2nd International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icadce-16.2016.108.

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Nozdrenko, Elena. "MULTICULTURAL DISCOURSE OF MODERN ADVERTISING." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/hb61/s7.06.

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Saltykova, Maria. "PECULIARITIES OF ANALYZING ADVERTISING DISCOURSE." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/32/s14.117.

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Čorejová, Tatiana, and Mária Rostášová. "ETHICAL ASPECTS OF ONLINE ADVERTISING IN THE SLOVAK REPUBLIC." In VIII World Congress on Communication and Arts. Science and Education Research Council (COPEC), 2015. http://dx.doi.org/10.14684/wcca.8.2015.10-15.

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Ji, Yi. "Music in Advertising and Research Methods in Psychology." In 2nd International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icadce-16.2016.59.

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Zeidabadi, Mehrnoush, and Maryam Kahvand. "A CROSS-CULTURAL STUDY OF GLOBAL BRANDS ADVERTISING STRATEGIES IN IRAN." In International Conference on Arts and Humanities. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/23572744.2018.5102.

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Yin, Jin. "Study on qEcologicalq Media Construction in the Outdoor Advertising." In 2015 International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icadce-15.2015.112.

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Ding, Yun. "Time Features of Public Service Advertising Poster of Image." In 2015 International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icadce-15.2015.89.

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Thomas, Margaret. "COMMUNICATING IN THE VERNACULAR: DIGITAL TYPE AND DESIGN IN TAMIL CINEMA ADVERTISING." In International Conference on Arts and Humanities. The International Institute of Knowledge Management (TIIKM), 2018. http://dx.doi.org/10.17501/icoah.2017.4107.

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Kushneruk, Svetlana. "METAPHORS IN THE TEXT-WORLDS OF COMMERCIAL ADVERTISING." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/hb31/s10.018.

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