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Books on the topic 'Advertising communication strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Jewler, A. Jerome. Creative strategy in advertising. 5th ed. Wadsworth Pub. Co., 1995.

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2

Jewler, A. Jerome. Creative strategy in advertising. 3rd ed. Wadsworth, 1989.

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3

Jewler, A. Jerome. Creative strategy in advertising. 4th ed. Wadsworth, 1992.

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4

Jewler, A. Jerome. Creative strategy in advertising. 2nd ed. Wadsworth, 1985.

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5

Jewler, A. Jerome. Creative strategy in advertising. 6th ed. Wadsworth Pub. Co., 1998.

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6

Jewler, A. Jerome. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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7

L, Drewniany Bonnie, ed. Creative strategy in advertising. 7th ed. Wadsworth, 2001.

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8

L, Drewniany Bonnie, ed. Creative strategy in advertising. 8th ed. Thomson/Wadsworth, 2005.

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9

Davies, Gary. Trade marketing strategy. Paul Chapman Publishing, 1993.

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10

Donald, Parente, ed. Advertising campaign strategy: A guide to marketing communication plans. Dryden Press, 1996.

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11

Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Pentagram Pub., 2002.

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12

E, Barnes Beth, and Schultz Don E, eds. Strategic brand communication campaigns. 5th ed. NTC Business Books, 1999.

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13

Patterson, Sally J. Strategic Communications for Nonprofit Organization. John Wiley & Sons, Ltd., 2009.

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14

Engel, James F. Promotional strategy: Managing the marketing communications process. 8th ed. Irwin, 1994.

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15

Engel, James F. Promotional strategy: Managing the marketing communications process. Irwin, 1994.

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16

Karimova, Gulnara Z. Strategic creativity in marketing communications. AcademicaPress, 2013.

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17

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

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18

Azzaro, Marian. Strategic media decisions. Copy Workshop, 2004.

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19

Radtke, Janel M. Strategic communications for nonprofit organizations: Seven steps to creating a successful plan. Wiley, 1998.

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20

A, Winters Arthur, ed. What works in fashion advertising: Interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers. Retail Reporting Corporation, 1996.

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21

David, Guth, and Short Bonnie Poovey, eds. Strategic writing: Multimedia writing for public relations, advertising, sales and marketing, and business communication. Pearson/Allyn and Bacon, 2005.

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22

Wei, Jianmei. Chao zuo zhi sheng: Ge xing jing ji shi dai de shang ye ce lüe. Hunan ren min chu ban she, 2005.

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23

Richardson, Neil. A quick start guide to mobile marketing: How to create a dynamic campaign and improve your competitive advantage. Kogan Page, 2010.

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24

Parente, Donald. Advertising Campaign Strategy. 3rd ed. South-Western College Pub, 2003.

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25

Hellings, Charles Richard. Advertising: New technologies and communication strategy. 1987.

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26

Creative Strategy in Advertising. Cengage Learning, 2013.

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27

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 4th ed. South-Western College Pub, 2005.

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28

Advertising campaign strategy: A guide to marketing communication plans. 2nd ed. Dryden Press, 2000.

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29

Advertising campaign strategy: A guide to marketing communication plans. 4th ed. Thomson/South-Western, 2006.

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30

Advertising Campaign Strategy: A Guide to Marketing Communication Plans. Cengage Learning, 2013.

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31

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing). Dryden Press, 1999.

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32

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing). 2nd ed. Dryden Press, 1999.

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33

Drewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism). 8th ed. Wadsworth Publishing, 2004.

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34

Communication, Strategy, and Politics : Political Communication in Canada: Meet the Press and Tweet the Rest. University of British Columbia Press, 2015.

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35

Parente. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Cram101 Textbook Outlines - Textbook NOT Included). AIPI, 2006.

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36

Practices, Best. Build Sales and Marketing Success Through Global It Strategy (Report). Best Practice Publications, LLC, 2001.

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37

(EDT), Skidmore/ Smith/ Cram101. Outlines & Highlights for Advertising Campaign Strategy : A Guide to Marketing Communication Plans by Donald Parente, ISBN: 9780324322712. AIPI, 2009.

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38

Denton Jr., Robert E., ed. Political Communication Ethics. Greenwood Publishing Group, Inc., 2000. http://dx.doi.org/10.5040/9798216186731.

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This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation. Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of ca

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39

Elliott, Richard, and Larry Percy. Strategic Advertising Management. Oxford University Press, 2012.

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40

Shipka, Danny, Derina Holtzhausen, Jami Fullerton, and Bobbi Kay Lewis. Principles of Strategic Communication. Taylor & Francis Group, 2021.

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41

Fullerton, Jami A., Danny Shipka, Bobbi Kay Lewis, and Derina Rhoda Holtzhausen. Principles of Strategic Communication. Taylor & Francis Group, 2021.

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42

Fullerton, Jami A., Danny Shipka, Bobbi Kay Lewis, and Derina Rhoda Holtzhausen. Principles of Strategic Communication. Taylor & Francis Group, 2021.

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43

Principles of Strategic Communication. Taylor & Francis Group, 2021.

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44

Persuit, Jeanne M., and Christina L. McDowell Marinchak, eds. Integrated Marketing Communication. Lexington Books, 2016. https://doi.org/10.5040/9781666998986.

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphas

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45

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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46

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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47

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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48

Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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49

Kruckeberg, Dean, and Katerina Tsetsura. Strategic Communications in Russia: Public Relations and Advertising. Taylor & Francis Group, 2020.

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50

Kruckeberg, Dean, and Katerina Tsetsura. Strategic Communications in Russia: Public Relations and Advertising. Taylor & Francis Group, 2020.

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