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Dissertations / Theses on the topic 'Advertising communication strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Bashchenko, N. O. "Banks’ communication policy." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/14397.

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Levy, Diana Sara. "A normative model of advertising communication strategy for an entertainment service industry." Thesis, Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/80045.

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This thesis developed a normative model for designing advertising communications for entertainers in particular fields. Models in four major areas of advertising communication (segmentation, positioning, strategy and creative decisions) were reviewed and a model was developed that was tailored to the entertainment service industry. Based on each model, hypotheses were developed to posit relationships between easily identified and accessed restaurant characteristics (location, classification, atmosphere style and current entertainment status) and interest in hiring entertainment, entertainment

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3

Jansson, Carl Oscar, Jens Myhrman, and Michael Nordström. "Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15676.

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Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. With the defense mechanisms towards traditional advertisements in mind, and the extensive growth of the social networks, it is of high interest to understand how traditional bra

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Elšík, Tomáš. "Návrh komunikační strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255785.

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Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.

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Shmalko, Anna. "Kreativní koncept jako klíčový prvek nadlinkových komunikačních aktivit." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-9092.

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Thesis describes the role of creative concepts in ATL and integrated communication. Due to the detail analysis of the advertising creation process defines the key aspects for effective setting of the complex communication campaigns and creative concepts.

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Strážnický, Tadeáš. "Návrh komunikační strategie pro Střední školu polytechnickou, Brno, Jílová 36g." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224600.

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This thesis proposes communication strategy to promote adult education services for Polytechnical high school, Brno, Jílová 36g. Thesis analyzes development of both internal and external factors of environment and using questionnaire survey it examines the demand and awareness of adult education. Depending on the results there are then submitted proposals, whose application should lead to improved communication strategy and hence to attract more people to use these services.

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Rolínová, Lenka. "Návrh komunikační strategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224003.

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The main taim of this thesis called „Design of communication strategy of a company“ is a suggestion of communication strategy for the company Poex, a.s. The thesis is divided into three main parts. The first part of the thesis contains a description of theoretical resources and fundamental knowledge. The sekond part of the thesis is focused on analysis of the current situation in of the company and its significant environment. The third part is a design which is based on theoretical findings and processed analyses. In the final part are presented proposals for an effective communication strate

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Stadler, Christopher J. 1972. "How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11478.

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xii, 54 p. : ill.<br>Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more about how creative teams function at the goal level (team effectiveness) and at the individual level (individual cognitive styles). To study creativity and decision making, individuals involved in the creation of a

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Krulišová, Eliška. "Komunikační strategie a reklamní kampaně velkých českých pivovarů." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204870.

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This Master's Thesis analyses communication strategies of featured Czech large breweries and focuses on their target groups, media mixes and especially the creativity and originality of their communication activities. The hypothesis being verified is that Czech large breweries do not produce extraordinarily creative campaigns with strong and interesting idea and that all of them communicate in the very similar way. The theoretical part of the Thesis focuses on the brewery situation in the Czech Republic and its meaning for the Czech society as well as on the theory of communication, marketing

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Petr, Rostislav. "Komunikační strategie značky Ford." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72174.

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This Thesis examines the communication strategy of the Ford Motor Company in the Czech Republic. The emphasis is on ATL communication and media planning. The theory of the functioning and the workings of commercial communications on consumers' decision-making and the characteristics of available resources (communication and media mix) is the core of this Thesis. The subject of this Thesis is the introduction of the Ford Motor Company ltd. including a portfolio on the offered products and the typology of the target group. This of course includes a brief overview of the history of the Ford Motor

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Cimbalníková, Eva. "Návrh komunikačního mixu vybrané události v cestovním ruchu – Festival otevřených sklepů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222662.

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Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.

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Bissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.

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Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnova

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Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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Pócsová, Lilla. "Marketingová strategie společnosti MOTORTEC, spol s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223721.

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This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.

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Birgestam, Christoffer, Jakob Koel, and Camilla Öman. "Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359.

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Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. Literature has found emotional appeals to be the superior alternative, but are yet to fully grasp the dynamics of the different emotional appeals as several researchers have called for further establishment and knowledge in the area. In this study, a new approach to emotional appeals has been taken in terms of including a wi

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Čapková, Halka. "Vybrané problémy mezinárodní marketingové strategie firem." Doctoral thesis, Vysoká škola ekonomická v Praze, 2001. http://www.nusl.cz/ntk/nusl-77143.

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I focused my dissertation on the marketing strategies used by Czech subsidiaries of international pharmaceutical firms. There were two main aims of my dissertation. Firstly, to characterize the nature of the pharmaceutical industry, differentiate it clearly from consumer goods industries and identify how these differences influence the marketing strategy used. To reach this goal I used desk research. Secondly, I carried out primary research among 46 large international pharmaceutical firms that run subsidiaries in the Czech Republic. The main aims were to find out what marketing strategy they

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Eaton, Joel. "Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3767.

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Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assis

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Rybová, Eva. "Využití on-line v komerčních komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10112.

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This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line com

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Králíková, Zuzana. "Komunikační strategie CuteShop s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-16772.

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This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company

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Koplíková, Martina. "Komunikační strategie pro společnost DORINT, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222791.

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This master‘s thesis deals with the communication of company DORINT, Ltd. to their surroundings and its evaluation. Attention is devoted to analyzing the current situation of the company, mainly influences acting upon him. The solution of the whole work is to design a complete communication strategy focused primarily on promoting the regional brand.

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Liljeblad, Malin. "Idrottare som säljer : En reklambildsanalys gällande sambandet mellan idrottsperson och varumärke." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7639.

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<p>Användandet av kändisar i reklam är ingen ny marknadsföringsstrategi. I denna grupp av celebriteter ingår kända idrottspersonligheter. Att använda atleter i reklam har visat sig vara en effektiv strategi. Syftet med denna uppsats är att undersöka sambandet mellan olika idrottspersonlighet och de produkter/varumärken de representerar. Den försöker även svara på ifall idrottspersonligheten framställs på ett speciellt vis samt om reklamen riktade sig till en speciell grupp i samhället. Detta har undersökts med hjälp av en reklambildsanalys av tretton bilder med såväl manliga som kvinnliga idro

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Petersen, Sara, and Hilda Lundin. "The Pitfalls of Communicating the Implementation of Environmental Regulations." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167717.

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In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. Prior research within green marketing has put a large focus on greenwashing in product context and the effects of it on consumer behaviour. In this study greenwashing is examined in a communication context and

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Кошарний, В. В. "Удосконалення міжнародної комунікаційної стратегії ТОВ "Укрнафтозапчастина"". Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/71512.

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У роботі досліджено сутність міжнародної комунікаційної стратегії підприємства, моделі та форми комунікацій суб’єктів господарювання на міжнародному ринку. Проаналізовано міжнародну комунікаційну діяльність ТОВ «Укранафтозапчастина». Розроблено рекомендації щодо вдосконалення міжнародної комунікаційної стратегії ТОВ «Укранафтозапчастина».<br>The essence of the international communication strategy of the enterprise and the model, forms of communications of business entities in the international market are researched in the work. The international communication activity of LLC "Ukrnaftozapchasty

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Černá, Simona. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224355.

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This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.

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Šubrtová, Nela. "Komunikační plán Střední školy informatiky a spojů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222703.

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Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.

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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths

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Jenkins, Robert David. "How Are U.S. Startups Using Instagram? An Application of Taylor's Six-Segment Message Strategy Wheel and Analysis of Image Features, Functions, and Appeals." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6721.

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Social media and their accompanying smartphone apps have opened brands to consumers in unprecedented ways. Of these sites, none, with the exception of Facebook, are more popular than Instagram, a social networking app that is image-centric and image-driven. As a free platform for potentially reaching, attracting, and engaging with millions of consumers, Instagram offers brands an unprecedented avenue for free advertising—all on a relatively level playing field. This means that brands, even startups, have the same access to potential followers as larger, more established brands. This advertisin

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Ševčíková, Lenka. "Návrh marketingové strategie cestovní kanceláře Sky Tours, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224016.

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This thesis deals with marketing, which is applied in SKY TOURS Ltd.. The aim is to analyze existing marketing efforts of the company and to suggest new solutions, which increase profit and encourage public awereness of this whole company.

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Sköld, Robin, and Magnus Nilsson. "Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9348.

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<p><strong>Problem: </strong>As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. One of the most common strategies to attract customers today is promotion through TV-commercials. Another strategy that has gained popularity is branding. We therefore asked ourselves how these strategies could affect each other and eventually young peoples’ choice of cell phone carrier.</p><p><strong>Purpose: </strong>Our

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Sedlářová, Alena. "Mezinárodní marketingová strategie společnosti ExxonMobil." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125206.

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Master thesis ExxonMobil International Marketing Strategy deals mainly with brand management and communication strategy of ExxonMobil Corporation and its selected competitors (Royal Dutch Shell plc, BP p.l.c.). Elements of these strategies are compared and based on the SWOT analysis strengths, weakness, opportunities and threats of ExxonMobil strategy are identified. In conclusion, the thesis introduces recommendations for possible changes in ExxonMobil marketing strategy. The work itself is divided into 4 chapters. The first chapter introduces the corporation, its structure and strategy. Seco

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Carlén, Fredrik. ""Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6378.

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This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the

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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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<p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p>

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Hraběová, Jana. "Marketingová strategie motoristických veletrhů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222781.

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The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.

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Santor, Fernando Silva. "A ESTRATÉGIA PUBLICITÁRIA INFLUENCIADA PELAS LÓGICAS DE CONSUMO." Universidade Federal de Santa Maria, 2010. http://repositorio.ufsm.br/handle/1/6307.

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The Advertising role on the consumption society promotion has been seen as central and decisive. On the other hand is necessary to question the human consumption behavior that reflect their social, cultural and place motivation as a way to demonstrate their identities (CAMPBELL, 2006). In this way, is up to us relating this identity demonstration process trough the consumption behavior with the advertising practice. To this end we worked with the assumptions of Charaudeau (2006) about his concept of the Communication Contract that allowed us to create analysis categories to make a critic and r

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Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

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The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.

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Tran, Thi Thanh Nga. "Komunikační mix začínající firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222609.

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Master’s thesis deals with the proposal of communication mix for start-up company. This strategy is based on theoretical knowledge of international marketing, marketing communications as well as the analysis from the study of external and internal factors of the company.

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Contreras, R. Sandra V. "Strategic aesthetics in advertising campaigns : implications for art direction education." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53222/1/Sandra_Romero_Thesis.pdf.

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For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiveness. These professionals seldom offer explicit justification about the role images play in effective communication. It is uncertain how this situation affects advertising performance, because advertising has, nevertheless, evolved in parallel to this as an industry able to fabricate new opportunities for itself. However, uncertainties in the formalization of art direction knowledge

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Scott, Andrea Diahann Gaye. "Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000572.

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Julinová, Martina. "Návrh na změnu a rozšíření marketingových aktivit v realitní kanceláři." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232794.

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This thesis deals with the marketing mix, which is in a real estate agent VL REALITY s.r.o. currently applied. Based on the theoretical bases and a complex analysis of the selected company is the practical part of the proposed changes and recommendations which should lead to building a brand and improve the situation on the market and acquire new customers.

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Medunová, Helena. "Komunikační strategie CK Adventura." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12469.

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The main objective of the thesis is to outline an advertising campaign for the travel agency Adventura. The paper contains a description of marketing itself, marketing mix and marketing in tourism. Subsequently, it focuses on competitive analysis with competitors' communication behavior, an analysis of the target audience and its definition. The recommended media mix follows, including the detailed budget.

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Chovancová, Iveta. "Návrh komunikační strategie pro nestátní zdravotnické zařízení optometrie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224021.

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The subject of the thesis is an analysis of the effectiveness of marketing communication strategy in private health care facility of optometry, evaluation of customer perception and design measures to encourage business performance. The first part describes the theories, which knowledge of is necessary to build a communication plan. The second part is an analysis of the current external communication within the organization and evaluation of its effectiveness based on a questionnaire survey. The final part includes suggestions for changes and appropriate communication measures to increase busi

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Weed, Amanda J. "Bridging Advertising and Public Relations Pedagogy and Practice: A Mixed-Methods Analysis of Education Objectives and Industry Needs." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1529687320594136.

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Pelková, Martina. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222506.

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The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.

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Češková, Lenka. "Vybrané problémy marketingové strategie ŠKODA AUTO a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4185.

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Škoda Auto is one of the most important companies in the Czech Republic. The company not only sells cars, but also provides services, sells Škoda Genuine Parts and Škoda Genuine Accessories. Customers know services as Škoda Service. All these aftersales activities are integral part of the brand. Master thesis put emphasis on external communication of Škoda Service. Master thesis describes external communication and proposes new communication methods.

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Larsson, Johan. "Varumärkeskommunikation : En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9168.

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<p>Abstract</p><p>Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)</p><p>Number of pages: 53 (55 including enclosures)</p><p>Author: Johan Larsson</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communications Studies C</p><p>Period: Second term / autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose of this essay is to study how two sma

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Shahzad, Umer, and Muhammad Azeem. "Brand Awareness among Customers : A case study of ICA-Kvantum." Thesis, Högskolan Dalarna, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

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This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of manager

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Urban, Jan. "Komunikační strategie pro firmu Ježek." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222168.

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The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part give

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Kroulík, Josef. "Komunikace Lisabonské smlouvy veřejnosti před její ratifikací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75731.

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This work deals with communication of the Treaty of Lisbon to the Czech public before its ratification. Its aim is on the basis of the theoretical background of marketing communications and promotion to analyse the communication strategy used to inform the Czech public about the Treaty of Lisbon and to provide a proposal for its improvement. Findings made on the basis of this particular case may serve as a guide for improving communication of other European affairs and for finding ways to achieve increased awareness of the Czech public on European issues.

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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed desc

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Marques, Ana Rita dos Santos Ribeiro Mira. "Estratégias de rentabilização na rádio - estudo comparativo dos líderes de audiência em Portugal." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2016. http://hdl.handle.net/10400.5/13045.

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Dissertação de Mestrado em Comunicação Social, vertente Comunicação Estratégica<br>Estamos numa nova era da rádio, onde esta está mais omnipresente que nunca – em casa, no carro, online, nas redes sociais e smartphones. As estações de rádio oferecem agora muito mais do que apenas companhia. Tornaram-se marcas fortes e de grande visibilidade, um grande atrativo a investidores e anunciantes, um meio rentável e que atinge um público extremamente heterogéneo. Ao longo deste trabalho iremos ilustrar de que maneira as duas rádios líderes de audiência em Portugal passaram a barreira do tradicio

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