Relevant bibliographies by topics / Advertising Consumers Sports spectators

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising Consumers Sports spectators'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertising Consumers Sports spectators.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Advertising Consumers Sports spectators"

1

Trail, Galen T., Hyungil Kwon, and Dean F. Anderson. "Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics." International Journal of Sport Communication 2, no. 1 (2009): 109–24. http://dx.doi.org/10.1123/ijsc.2.1.109.

Full text
Abstract:
It has been determined that advertising tends to mitigate a negative trial effect among low-product-involvement consumers when it precedes the negative trial but has no impact on beliefs and attitudes when the trial is positive. This case study investigated the effect of advertisements on sport consumers’ satisfaction and conative loyalty in spectating sport. Specifically, the authors examined spectators who were novice attendees at an intercollegiate men’s basketball game (N = 206). Two groups (home team winning, home team losing) were investigated to determine whether advertising mitigated the negative product–trial effect (losing). The results indicated that although advertising did not mitigate losing specific to immediate satisfaction with the game outcome or decision to attend, it did seem to mitigate losing on conative loyalty.
APA, Harvard, Vancouver, ISO, and other styles
2

Schmidt, Steffen, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, and Philipp Reiter. "Official sports sponsorship fortress vs ambush marketing attack." International Journal of Sports Marketing and Sponsorship 19, no. 1 (2018): 91–108. http://dx.doi.org/10.1108/ijsms-10-2016-0071.

Full text
Abstract:
Purpose The purpose of this paper is to assess the effectiveness of event-related sports sponsorship and ambushing activity using social media video advertising that aim to affect spectators’ implicit and explicit brand information processing. Design/methodology/approach A dual model of brand knowledge is used that considers the implicit and explicit information processing of marketing-induced brand messages. A web study was conducted prior to the 2014 FIFA World Cup. Each participant implicitly and explicitly evaluated either one sponsor brand or one ambush brand before and after watching the video advertisement (within-subject design). A Wilcoxon signed-rank test was used to evaluate each change of the pre-post testing scores. Findings Implicit and explicit brand associations as well as brand behavior were partially affected by the short contact with the advertisements of sponsor brands and ambush brands. In this regard, the implicit association measurements were more sensitive to reveal changes in the brand knowledge structure than their explicit counterparts. Furthermore, sponsorship advertising was slightly more effective than ambush advertising. Originality/value The current exploratory study evaluated for the first time the performance of event-related video advertisements that were originally released on social media of sponsor brands and ambush brands. The findings emphasize the necessary requirement of evaluating the implicit processing in addition to the explicit processing of sponsorship information to ensure a holistic evaluation of consumers’ memory with regard to the effectiveness of a sponsorship activity.
APA, Harvard, Vancouver, ISO, and other styles
3

Iskin, Ruth E. "“Savages” into Spectators/Consumers: Globalization in Advertising Posters, 1890s–1900s." Nineteenth-Century Contexts 29, no. 2-3 (2007): 127–49. http://dx.doi.org/10.1080/08905490701584544.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Stotlar, David K., and David A. Johnson. "Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions." Journal of Sport Management 3, no. 2 (1989): 90–102. http://dx.doi.org/10.1123/jsm.3.2.90.

Full text
Abstract:
This study investigated the effectiveness of stadium advertising on sports spectators in selected NCAA Division I football and basketball programs, utilizing intermediate measures and recognition testing techniques. Research questions included whether sport spectators would recognize the presence of stadium advertising and could identify all of it. The factors of age, income level, seat location, number of games attended, and location of stadium advertising were analyzed as to their effects on spectator recognition. Based on the findings of this research, sport facilities have been shown to be an ideal medium for products that appeal to sport spectators. A majority of spectators noticed advertising, and approximately 7 out of 10 correctly identified it. Advertising locations that were “part of the game” were shown to be more effective than those on the scoreboards. Results of this study demonstrated that stadium advertising effectiveness can be assessed and that it provides the sponsors with an effective means for reaching sport spectators.
APA, Harvard, Vancouver, ISO, and other styles
5

Koronios, Konstantinos, Athanasios Kriemadis, and Andreas Papadopoulos. "Exploring service quality and its customer consequences in the sports spectating sector." Journal of Entrepreneurship and Public Policy 8, no. 1 (2019): 187–206. http://dx.doi.org/10.1108/jepp-03-2019-107.

Full text
Abstract:
Purpose The purpose of this paper is to investigate issues relevant to service quality and propose a conceptual model addressing the convictions held by consumers in relation to the service quality of sport services as regards spectators and their influence on sport consumption. Design/methodology/approach A quantitative method was used for the purpose of this study and 1,643 questionnaires were gathered and analyzed. The current research intended to employ an integrated service quality model within the scope of sport spectating. The model included five fundamental factors and they were examined in association with the behavioral intentions that spectators have. By combining all these factors and aspects, it was attempted to shape consumers’ general perception regarding quality in service. The model of the research considers quality in service to be a hierarchical construct comprising many dimensions and it is observed that service quality can be classified into five factors, all of which can be defined by a variety of corresponding sub-factors. Findings The outcomes showed that four of the suggested factors regarding quality (i.e. game quality, augmented service quality, interaction quality and outcome quality) had an important as well as favorable influence on sport consumption. Research limitations/implications The empirical evidence for this research is derived from one specific professional sport event (European Basketball League) and spectators who took part were from Greece. Future research could use a wider sample of sport events and the participation of spectators from various countries is necessary before such findings are generalized. Originality/value The present research provides a contemporary analysis of factors influencing sport spectators anticipated quality and their influence on sport consumption.
APA, Harvard, Vancouver, ISO, and other styles
6

Lim, Choong Hoon, Youngjin Hur, and Song Mi Song. "Sponsorship Information Reception and Processing: Explicit and Implicit Memory of In-Game Advertising." Social Behavior and Personality: an international journal 46, no. 6 (2018): 935–52. http://dx.doi.org/10.2224/sbp.6803.

Full text
Abstract:
Researchers have attempted to identify the impact of sponsors' advertising on spectators at sports events, but it is necessary to understand the dynamic mechanisms of the effect of advertising on signboards at these events. Thus, our primary purpose was to investigate the effects of emotion on spectators' implicit/explicit memory of sponsors' advertising. Further, we examined how visual attention can mediate the effects of emotion on explicit/implicit memory. We asked 81 undergraduates to watch an edited soccer match while wearing an eye tracker in order to examine their visual attention. The results showed that their visual attention to sponsor signage significantly varied as a function of both their pleasure and arousal, and visual attention significantly influenced their explicit memory, but not their implicit memory. We also found a full mediating effect of visual attention between pleasure and explicit memory, and a partial mediating effect of visual attention between arousal and explicit memory. Results are discussed, along with the limitations and scope for future research.
APA, Harvard, Vancouver, ISO, and other styles
7

Cuneen, Jacquelyn, and Cathryn L. Claussen. "Gender Portrayals in Sports-Product Point-Of-Purchase Advertising." Women in Sport and Physical Activity Journal 8, no. 2 (1999): 73–102. http://dx.doi.org/10.1123/wspaj.8.2.73.

Full text
Abstract:
Research addressing women’s portrayals in sport-products advertising has focused on typical mass media, largely ignoring point-of-purchase advertising. Yet, point-of-purchase ads have the potential to be more powerfully reinforced which adds urgency to the need to examine such messages. The purpose of this study was to describe gender characteristics in, and consumers’ reactions to, sports product point-of-purchase ads (f=161) at 24 stores in nine geographic regions and to assess consumers’ (N=351) feelings of involvement in the ads. Based upon the results both female and male consumers perceived the ads with various levels of relevance and meaning and each gender preferred ads that related directly to themselves and their needs. Such results have direct implications for manufacturers/marketers of sports-related products because (a) women shopped for, and purchased, sports-related products more frequently than men, and (b) consumers noticed and were able to identify/recall activities featured in sports-related advertising. Therefore, manufacturers’ wishing to amass and maintain the women’s market need to target women directly and feature women performing meaningful activities in their advertising.
APA, Harvard, Vancouver, ISO, and other styles
8

Afaque, Huma, and Nasreen Aslam Shah. "A Study Of Spectators Perception About The Women Objectification In Commercials Of Pakistani Electronic Media." Pakistan Journal of Applied Social Sciences 8, no. 1 (2018): 41–58. http://dx.doi.org/10.46568/pjass.v8i1.321.

Full text
Abstract:
The Western media has conducted extensive research on the objectification of women and has now become an established research field for feminist scholars. However, in Pakistan, the representation of women in television advertising and their objectification has received little attention. This research paper tries to describe the point of view of the spectators in contrast to the women objectification in TVCs. Survey research technique has been applied for the examining the views of 200 respondents of the survey and were classified based on gender. Usually, the advertisers use women as the marketing object to attract the attention of the consumers .The study reveals that women are portrayed as sex object for sexual satisfaction due to male chauvinist society. This study concludes that portrayal of women in advertisements is objectified sexually and uses women as commodity to capture the consumers. Overall evidence of female portrayal as a sex object is found in television commercials in Pakistani media and these commercials do not reflect culture and traditions of Pakistan.
APA, Harvard, Vancouver, ISO, and other styles
9

Solodnikov, Vladimir V., and Viktoriya I. Timofeeva. "ESports in Russia as a Marketing Object and Social Phenomenon." Sociologicheskaja nauka i social naja praktika 8, no. 1 (2020): 167–87. http://dx.doi.org/10.19181/snsp.2020.8.1.7102.

Full text
Abstract:
The article discusses the relatively new concept of computer sports. Computer sports (or eSports) have so far been studied mainly by representatives of business and marketing. The attention of researchers was mainly attracted by its target audience, both players and spectators, the main types and criteria of eSports disciplines, as well as indicators of commercial success. Based on the results of four author’s qualitative local studies and secondary data analysis, the article successively describes the key actors in the Russian eSports market: eSports organizations, advertisers/sponsors, media platforms covering tournaments, participating teams and spectators. The main interconnected structural components of the organization / units of the holding (eSports arenas, advertising agency and the teams themselves) are considered. Also presented are expert assessments from eSports competitors, allowing the evaluation of not only the peculiarities of the recruitment of eSports competitors, but also of the degree of their amateurism/professionalism, the attitude toward age restrictions on competitors and toward state control over the development of eSports, the potential of eSports as an advertising market and, generally, the current state of the eSports market in Russia, as well as its prospects for development.
APA, Harvard, Vancouver, ISO, and other styles
10

Armstrong, Ketra L. "A Quest for a Market: A Profile of the Consumers of a Professional Women’s Basketball Team and the Marketing Implications." Women in Sport and Physical Activity Journal 8, no. 2 (1999): 103–26. http://dx.doi.org/10.1123/wspaj.8.2.103.

Full text
Abstract:
Women’s sports is at an all-time high, as evidenced by the emergence of a number of professional women’s sport leagues (such as basketball, baseball, and fast-pitch softball). Notwithstanding the growth and popularity of women’s sports, these leagues will have to compete with other forms of leisure for consumers’ discretionary time and resources. Since financial stability is vital to the longevity of the developing women’s leagues, the competition for consumers will require a greater need for the marketers of women’s professional sport organizations to understand the variety of factors that influence sport consumers’ behavior and shape the composition of their respective markets. Presented in this article are the results of a study in which the consumers of one of the professional women’s basketball teams that competed in the American Basketball League (ABL)were investigated. The teams’ spectators are profiled as sport consumers, factors that influenced their attendance, are identified and implications for effective marketing strategies are noted.
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Advertising Consumers Sports spectators"

1

Saritmuthakul, Natsuda. "Female sports endorsement and attitudes toward brands and advertisements." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2861.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Berger, Christian [Verfasser]. "Strategic Sports Marketing – The impact of sport advertising upon consumers : Adidas - A Case Study / Christian Berger." München : GRIN Verlag, 2008. http://d-nb.info/118595161X/34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tunsarawiput, Onvadee. "Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2877.

Full text
Abstract:
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
APA, Harvard, Vancouver, ISO, and other styles
4

Pyun, Do Young James Jeffrey D. "The proposed model of attitude toward advertising through sport." Diss., 2006. http://etd.lib.fsu.edu/theses/available/etd-04102006-220149.

Full text
Abstract:
Thesis (Ph. D.)--Florida State University, 2006.<br>Advisor: Jeffrey D. James, Florida State University, College of Education, Dept. of Sport Management, Recreation Management, and Physical Education. Title and description from dissertation home page (viewed June 7, 2006). Document formatted into pages; contains xvi, 265 pages. Includes bibliographical references.
APA, Harvard, Vancouver, ISO, and other styles
5

HAN, LI TZU, and 李慈涵. "A Research of Sports Brand Image and Advertising Effectivenss on Older Consumers' Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07270812516057859105.

Full text
Abstract:
碩士<br>大葉大學<br>運動健康管理學系<br>103<br>The purpose of this study was to examine the influence of sports brand image and advertising effectiveness on older consumers' purchase intention. Subjects were 420 people who aged over 55 by convenient sampling. 420 copies of questionnaire have returned and 20 of which were invalid, the valid returning rate was 95%. A total of 400 valid questionnaire wre retrieved, and the data were analyzed with structural equation model analysis (SEM). The results found that: 1. Sports brand image has positive effect on advertising effectiveness. 2. Sports brand image has positive effect on older consumers' purchase intention. 3. Advertising effectiveness has positive effect on older consumers' purchase intention. Suggestions were finally proposed for sports equipment industy. To promote the sports brand image, the sports equipment industy needs to focus on experiential brand image.
APA, Harvard, Vancouver, ISO, and other styles
6

Gailey, Kevin R. "Permanent corporate signage at the University of North Carolina-Chapel Hill a survey of student and faculty opinions /." 2004. http://www.oregonpdf.org.

Full text
Abstract:
Thesis (M.A.)--University of North Carolina at Chapel Hill, 2004.<br>Includes bibliographical references (leaves 134-138). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
APA, Harvard, Vancouver, ISO, and other styles
7

Hui, Wu Mei, and 巫美惠. "A Research of Sports Brand Endorser’s Credibility,Brand Image and Advertising Effectiveness on Female Consumers’ Purchase Intention—A Case Study of Skechers." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52b7e9.

Full text
Abstract:
碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>The purpose of the study was to investigate the effect of celebrity endorsement, brand image and advertising effectiveness to the purchase intension on female consumers. The target audience was over 15 ages ever went to skechers agency the feminine, with a sample size of 470 female consumers at the skechers stores. The data was collected and a statistical analysis was performed by SPSS 21.0 and AMOS 7.0. The data was analyzed through descriptive statistics, t-test, one-way ANOVA, Pearson’s correlation coefficients and structural equation modeling. The results were derived as following. 1. The sample of female consumers were mainly between 30 to 39 years old, withaverage educational level being “bachelor degree”, and the average income was 40,001 to 50,000. Walking was the favorite exercise and the frequency of participating was“ once a week”. 2. Different “education level” had significant difference on spokesperson credibility, ”profession” and “exercise frequency” have significant difference on brand image; “education level” had significant difference on purchase intention. 3. Of all the dimensions of spokesperson credibility, including exposure,visibility, and attraction has significant correlation on purchase intention. Of all the dimension of brand image, “Functional image” had significant correlation on purchase intention. Advertising effectiveness and willingness to buy highly correlated.
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Advertising Consumers Sports spectators"

1

Benson, Tanya Michelle. The effect of exposure, involvement and sponsorship types on spectator recognition and attitude. Dept. of Tourism and Convention Administration, University of Nevada, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

undifferentiated, Brian Wilson. Audience reactions to the portrayal of Blacks in athletic apparel commercials. 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Talbot, Ian, and Tahir Kamran. A World of Goods. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190642938.003.0006.

Full text
Abstract:
The chapter discusses Indian elites’ emulation of European consumption patterns. The new suburban developments furthered this process with the demand for imported fans, baths and cars. The student population of Lahore created a demand for bicycles, pens, sports goods and watches. They also were consumers of both imported and locally produced medical products. Even poorer Indians exhibited new consumption patterns with everyday use of tea and cigarettes. The chapter discusses the role of advertising in encouraging consumer needs as well as the extent to which these sources can shed light on the social life of the colonial city. There are case studies of the advertisements featured in two leading English language newspapers, which were published from Lahore, namely Tribune and Eastern Times.
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Advertising Consumers Sports spectators"

1

"Understanding spectators as consumers." In Sports Marketing. Routledge, 2014. http://dx.doi.org/10.4324/9781315794082-15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Orti, Jose Enrique De la rubia, Eva Maria Giner Larza, Lynn Summerfield, and Daniel de la Rubia Orti. "Product Placement in the Pharmaceutical Industry." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch009.

Full text
Abstract:
While physician-oriented marketing remains the largest factor in drug advertising and direct-to-consumer advertising has increased its budget during the last few years (IMS Health, 2001), pharmaceutical brands are exploring new ways to target consumers in a softer way. Product placement in entertainment media allows the promotion of brand drugs in a natural and entertaining context. Using a case study methodology, this chapter analyses the use of product placement of a brand drug (Sinemet) in the television series ER (NBC). To do so, first of all product placement definition and main marketing goals are provided. Then the authors address the legal framework of product placement for brand drugs in television series. Using parasocial attachment theory (Russell &amp; Stern, 2006) and meaning transfer theory (McCracken, 1986) the relationship between actors, brand drugs, and spectators is analyzed. The type of placement and expected outcomes of brand drugs product placement are also analyzed.
APA, Harvard, Vancouver, ISO, and other styles
3

Rufer, Rosalyn J., and Lisa S. Rufer. "Creating a Fan Community for Sport Teams Through Social Media." In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7707-3.ch019.

Full text
Abstract:
With so many people using social media, it is no surprise that sports team at all levels are looking to use social media to increase interactions with the spectators. Consumers appear to choose to use social media to connect with the team, other fans, and feel a sense of belonging to a community. There are many articles that discuss the relationship between social media and sport; however, many of them are not supported with empirical data, nor do they address the gap between fan communities and behavior. This study uses empirical data to try to prove that there is a relationship between social media and creating a brand community for teams in the National Basketball Association (NBA). It adds to the literature by providing empirical evidence between fan communities and fan behavior.
APA, Harvard, Vancouver, ISO, and other styles
4

Lewis, Robert W. "Sportsmen or savages? Stadium sport and its spectators, 1900–60." In The Stadium Century. Manchester University Press, 2016. http://dx.doi.org/10.7228/manchester/9781526106247.003.0004.

Full text
Abstract:
The third chapter focuses on the stadium’s relationship to the efforts of French sporting elites to create a well-disciplined, deferential and masculine public at spectator sporting events in the period between 1918 and the mid-1950s. During this era, rugby, soccer and cycling became the pre-eminent spectator sports in France, promoted and analysed by a burgeoning media complex. Far from rejoicing at the burgeoning popularity of spectator sport, French sporting journalists and officials sought to ‘improve’ and reshape the crowd, both physically through the stadium and discursively in the narratives about ‘sporting education’ that surrounded it. However, these physical and rhetorical efforts to redefine the sporting public as respectable and masculine were continually undermined by the commercial logic of sport itself and the actual practices of male and female spectators present both inside and outside the stade. Faced with a public that resisted physical and rhetorical discipline and that created its own spectator experience, the journalists and sporting impresarios who promoted French sport slowly and somewhat begrudgingly came to recognize the crowd as a less overtly problematic public of male and female consumers which needed to be recruited and accommodated.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Advertising Consumers Sports spectators"

1

Critchlow, Nathan, Ashley Brown, Craig Donnachie, Kate Hunt, Heather Wardle, and Kathryn Angus. "OP66 How the design and nature of gambling marketing affects consumers: findings from a content analysis of advertising and in-depth interviews with sports bettors and young people during the COVID-19 pandemic in the United Kingdom." In Society for Social Medicine Annual Scientific Meeting Abstracts. BMJ Publishing Group Ltd, 2021. http://dx.doi.org/10.1136/jech-2021-ssmabstracts.66.

Full text
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography