Academic literature on the topic 'Advertising criticism'
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Journal articles on the topic "Advertising criticism"
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Ross, Billy I., Alan Fletcher, and John C. Schweitzer. "Promises, Promises: Advertising Directors Look at Questionable Political Claims." Newspaper Research Journal 15, no. 1 (January 1994): 82–90. http://dx.doi.org/10.1177/073953299401500109.
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Amidst growing public criticism of political advertising at national, state and local levels, directors of advertising in 73 daily newspapers reflect concern for acceptability of current political advertising in newspapers.
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Jones, Steve. "Popular Music, Criticism, Advertising and the Music Industry." Journal of Popular Music Studies 5, no. 1 (March 1993): 79–91. http://dx.doi.org/10.1111/j.1533-1598.1993.tb00084.x.
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Lauzon, Robb Conrad, and Laquana Cooke. "Counter-buffing: A Visual Criticism of Guerrilla Advertising." Changing English 24, no. 2 (April 3, 2017): 162–74. http://dx.doi.org/10.1080/1358684x.2017.1311037.
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Yoon, Kak. "Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians." Psychological Reports 77, no. 2 (October 1995): 455–66. http://dx.doi.org/10.2466/pr0.1995.77.2.455.
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This research investigated the relationship between advertising and materialism across African-American and Caucasian groups (87 students and 79 community adults) as well as general attitude toward advertising and beliefs about advertising. The association between attitude toward advertising and materialism was positive. The African-American respondents held more materialistic values than their Caucasian peers; they exhibited a more favorable general attitude toward advertising and held more favorable beliefs about advertising. These findings are consistent with the criticism that advertising is at least connected with materialistic values in our society.
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Bergh, Bruce G. Vanden, Nora J. Rifon, and Molly Catherine Ziske. "What's Bad in an Ad: Thirty Years of Opinion from Ad Age's “Ads-We-Can-Do-Without” Letters." Journalism & Mass Communication Quarterly 72, no. 4 (December 1995): 948–59. http://dx.doi.org/10.1177/107769909507200417.
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Advertising practitioners' criticism of ad content was studied through the lens of Advertising Age's ads-we-can-do-without letters for a thirty-year period from 1962 to 1992. A content analysis of 404 complaint letters and accompanying ads found significant changes in practitioner criticism as we movefrom the 1960s to the 1970s. The 1960s produced significantly more complaints about executional errors while the 1970s was a time of heightened concern about the negative social impact of sex, violence, and vulgarity in ads. Concern about sexually- related content and vulgarity continued through the 1980s but appeared to drop off significantly in the 1990s.
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Pressey, Andrew D. "Forgotten classics: Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)." Journal of Historical Research in Marketing 8, no. 1 (February 15, 2016): 174–96. http://dx.doi.org/10.1108/jhrm-11-2015-0049.
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Purpose – The purpose of this paper is to review Advertising in a Free Society – a defence of the advertising industry – by Ralph Harris and Arthur Seldon, and to evaluate its status as a justifiable forgotten classic of the marketing literature. Design/Methodology/Approach – Advertising in a Free Society is placed in historical context (the Cold War), summarised and reviewed. Findings – During the 1950s, as the UK experienced a period of affluence and growing consumerism, the advertising industry was again subject to the criticisms that had been levelled at it by influential scholars in the late nineteenth and early twentieth centuries. Against this context, Advertising in a Free Society deserves to be remembered as one of the earliest defences of advertising and remains highly relevant. Harris and Seldon were leading figures in the Institute of Economic Affairs (IEA), joining shortly after its inception, which became an influential group both in the UK and abroad, influencing policy on free markets. Originality/Value – Although Advertising in a Free Society attracted few citations (going out of print between its publication in 1959 and 2014 when it was republished by the IEA), and largely forgotten by marketing scholars, it provides a significant source for marketing historians interested in advertising criticism, the growth of the British advertising industry and the role of advertising in democratic societies. A reanalysis of the text situated in its historical context – the height of the Cold War – reveals that the text can be viewed as an artefact of the conflict, deploying the rhetoric of the period in defending the advertising industry and highlighting the positive role that advertising could make in free societies.
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Hanafizadeh, Payam, Mehdi Behboudi, and Hamideh Mokhtari Hasanabad. "Online Advertising Intermediary." International Journal of Online Marketing 4, no. 1 (January 2014): 29–38. http://dx.doi.org/10.4018/ijom.2014010103.
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Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement's benefits away and annoying users more than before. Accordingly, this article aims at scrutinizing this critical problem by incorporating one of the next generation technologies, Lead Generation. This study introduces an e-business framework in advertisement intermediating in the form of a framework so that lets advertisers advertise in customized way. In this approach, the authors focused on displaying a personalized ad for each user by which marketers could redirect their visiting prospects into becoming their own consumers. At the end, the managerial implications are reported.
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Pollay, Richard W., and Banwari Mittal. "Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising." Journal of Marketing 57, no. 3 (July 1993): 99–114. http://dx.doi.org/10.1177/002224299305700307.
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A comprehensive model of attitudes toward advertising includes three personal utility factors (product information, social image information, and hedonic amusement) and four socioeconomic factors (good for economy, fostering materialism, corrupting values, and falsity/no-sense). The proposed 7-factor model was tested on two independent samples: collegians (188) and householders (195) from Ohio and Mississippi Valley states, explaining 62% and 56% of the variance in their global attitudes, respectively. The model's dimensions were used to profile these publics and to identify attitudinal segments within them. Most respondents exhibited conflict between an appreciation of the personal uses and economic value of advertising and an apprehension of cultural degradation.
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Lee, Yu Kang, and Chun Tuan Chang. "A Social Landslide: Social Inequalities of Lottery Advertising in Taiwan." Social Behavior and Personality: an international journal 36, no. 10 (November 1, 2008): 1423–37. http://dx.doi.org/10.2224/sbp.2008.36.10.1423.
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Lottery advertising is focused on fantasies of winning which may mislead the general public. As a result, there could be severe social impacts with mounting lottery sales. In this study, conducted in Taiwan, it was found that lottery purchase is contingent on not only demographic and socioeconomic variables, but also on effects of lottery advertising. There are greater influences of lottery advertising on people who purchase lottery tickets than on those who do not. There is strong convergence between purchase behavior and attitudes, highlighting a correspondence between positive attitudes towards lottery advertising and a high level of engagement in lottery purchase. Socioeconomic status also has an effect on reaction to lottery advertising and may further perpetuate social inequality. The results validate ongoing criticism that lottery advertising is more influential on individuals with lower incomes and schooling.
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Abramov, R. N. "RECEPTION OF PROFESSIONAL LANGUAGE AND FOREIGN PR TECHNOLOGIES IN THE LATE SOVIET ERA." Вестник Пермского университета. История, no. 4(51) (2020): 51–63. http://dx.doi.org/10.17072/2219-3111-2020-4-51-63.
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In the USSR, there was an apparatus of ideological work and propaganda, which was mounted in all state and public institutions. Since the late 1950s, interest in foreign methods of working with public opinion, including management, advertising and public relations (PR), had been growing, and a process of cultural transfer in pragmatic and ideological dimensions had been developing. The use of Western methods of influence (including advertising and PR) was necessary to advance the economic and political interests of the USSR in the capitalist and post-colonial countries. Western methods of influence became the object of analysis in the genre of quasi-academic criticism of bourgeois society, with the opportunity for the reader to understand the content of the main methods of influence (PR, commercial advertising, etc.). The article shows two areas of reception of Western PR language and technologies. The selected publications of Soviet experts on the criticism of Western PR are analyzed. Examples from the practice of Soviet experts of international influence (Vneshtorgizdat and the “Novosti” Press Agency) who worked in those organizations abroad and later, in the 1990s, became well-known PR specialists, are presented. The purpose of the article is to show the selective permeability of the Soviet influence system for foreign PR methods and commercial advertising techniques.
Dissertations / Theses on the topic "Advertising criticism"
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Bellinson, Robin L. "Theory in Culture: Toward a Psychoanalytic Criticism of Advertising." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-04042006-125208/.
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Thesis (M.A.)--Georgia State University, 2006.Title from title screen. Calvin Thomas, committee chair; Nancy Chase, Christopher Kocela, committee members. Electronic text (122 p. : ill., photos) : digital, PDF file. Description based on contents viewed May 8, 2007. Includes bibliographical references (p. 112-118).
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SAMRA, RISE JANE. "THE CHANGING IMAGE OF THE CHRYSLER CORPORATION (1979-1980): A DRAMATISTIC ANALYSIS." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/187966.
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The economic analysts on Wall Street had all but signed Chrysler's death certificate when Lee Iacocca took the reins of a floundering corporate giant in 1979. At this writing (1985) Chrysler's $1.2 billion in government backed loans has been paid back seven years ahead of schedule and the company has reported profits well over $550 million. During Chrysler's recovery, a large public relations and advertising campaign was launched to promote Chrysler's new products and to present consumers with a more positive image of the company. This study was undertaken for two purposes. The first was to examine the changes in the presentation and content of Chrysler's image during the campaign. The second was to undertake a Burkean analysis of the persuasive messages of the campaign in order to assess their motivational structure, ideological perspective and potential effectiveness. How did the image of the Chrysler Corporation change from the time of the federally approved loan in 1979 to its repayment of loans in 1983? To answer the question, this writer employed a method of Burkean analysis to assess the rhetorical values of the Chrysler-paid media campaign. Uncontrolled media coverage was also examined, since it constituted a significant part of the rhetorical situation to which the paid media campaign had to respond. The results were a profile of Chrysler's attempts to gain identification with its constituents. What was the motivational and ideological thrust of the appeals? It was discovered that prior to the federal loan guarantee, Chrysler utilized scenic arguments claiming its own victimage. High energy costs, Japanese imports, runaway inflation, and government regulations were cited as factors contributing to its financial difficulties. After Chrysler successfully repaid its loan, its message was changed to emphasize the Agent: We the New Chrysler Corporation have great leadership and competence and these are the ingredients that led to our success. Chrysler's financial success provided the basis for changing its image from that of a failure to that of a hero.
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Pošius, Mindaugas. "Reklama kaip sociokultūrinis reiškinys paauglių požiūriu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080924_183155-67379.
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Šiuo metu reklama yra vienas svarbiausių faktorių norint pritraukti kuo daugiau klientų, formuoti jų poreikius ir taip užtikrinti, kad jie taptų nuolatiniais klientais. Dažnai tais nuolatiniais klientais tampa paaugliai. Paaugliai yra ypatinga žiūrovų grupė. Kitaip nei suaugusieji, jie ne visada supranta, kas yra reklama ir ko siekia jos kūrėjai. Pagrindinis veiksnys, lemiantis kaip vaikas ar paauglys suvokia reklamą, yra jo amžius.
Tyrimo objektas — paauglių požiūris į reklamą kaip sociokultūrinį reiškinį. Tyrimo tikslas — išsiaiškinti paauglių požiūrį į reklamą kaip sociokultūrinį reiškinį. Hipotezė: kadangi reklama ugdo vartotojišką visuomenę, todėl išsiaiškinus paauglių požiūrį į reklamą kaip sociokultūrinį reiškinį galėtume suprasti, kaip jie ją suvokia ir pateikti rekomendacijas kaip reikėtų mokyti paauglius suvokti reklamą. Tyrimo uždaviniai: 1) remiantis literatūra atskleisti reklamos kaip sociokultūrinio reiškinio ypatybes; 2) aptarti paauglystės amžiaus tarpsnio psichologinius aspektus; 3) ištirti paauglių požiūrį į reklamą kaip sociokultūrinį reiškinį. Tyrimo metodai. Teoriniai: literatūros nagrinėjančios reklamos kaip sociokultūrinio reiškinio bei paauglystės amžiaus tarpsnio psichologinius ypatumus sisteminė analizė. Empirinis: konstatuojamasis tyrimas (anketinė VII-X klasių mokinių apklausa). Matematinės statistikos metodai: procentinė duomenų analizė, koreliacinė analizė, chi kvadrato kriterijaus taikymas.
Išvados. 1. Reklama atspindi mūsų kultūrą, politiką... [toliau žr. visą tekstą]Nowadays advertising is one of the major factors used in order to attract as many clients as possible, form their needs and in such way guarantee that they would become regular clients. Usually these regular clients are teenagers. They are a special group of spectators. Unlike adults, they do not always understand what advertising is and what their creators seek for by it. The principal factor, influencing how a child or a teenager understands advertising, is his age. Objective of the research is teenagers’ attitude towards advertising as a socio-cultural phenomenon. The aim of research is to find out teenagers’ attitude towards advertising as a socio-cultural phenomenon. The hypothesis is the following: whereas advertising develop consumer society; therefore, having analyzed teenagers’ attitude towards advertising as a socio-cultural phenomenon, we could understand how they conceive it and offer recommendations how to teach teenagers to understand the advertising. The goals of research: 1) to reveal the features of advertising as a socio-cultural phenomenon in accordance with the bibliography; 2) to discuss the psychological aspects of the stage of adolescence; 3) to analyze teenagers’ attitude towards advertising as a socio-cultural phenomenon. Research methods. Theoretical: system analysis of bibliography analyzing psychological peculiarities of advertising as a socio-cultural phenomenon and of the stage of adolescence. Empirical: declarative research (questionnaire... [to full text]
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Nasulevičiūtė, Laima. "Socialinės reklamos projektas Įspėjimai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100125_163204-27154.
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Grafinio dizaino vystymasis, reklama, vizualiosios reklamos objektai, reklama ir jos objektai, plakatai ir socialinės problemos, tai dalis mūsų visuomenės reiškinių. Atsižvelgiant į tai, kad socialinių problemų vis daugėja, o efektyvios šviečiamosios informacijos nėra daug, savo magistrinio darbo temą ir praktinį darbą siejau su socialinės reklamos sritimi. Socialinės reklamos reikalingumas yra labai svarbus atsižvelgiant į šių dienų aktualijas ir kintančią mūsų visuomenę.
Magistrinio darbo tema: Socialinės reklamos projektas „Įspėjimai“. Ją sudaro dvi potemės: „Karas keliuose“ ir „Prekyba žmonėmis“ .
Gilindamasi į šias problemas, ir esamų problemų grafinius sprendimus, mano pasirinkimu kuriant grafinio dizaino projektą „Įspėjimai“ buvo aktualizuojamos naujos visuomenės socialinės problemos, pateikiant įspėjimus vizualiai interpretuojant daiktų išskirtines savybes. Nagrinėjamos problemos ir jų svarba yra pateikti kitokiame kontekste, labiau gilinantis į pačių svarbiausių aktualijų turinį ir projekto vizualinius išskirtinius pateikimus, kurių pasėkoje, projekto įspėjimai ir bendra jungianti socialinių plakatų vizualizacija ir jų „kitoks pateikimas“ leido į šias problemas pažvelgti kur kas svarbiau ir aktualiau.
Grafinis plakatų sprendimas tik dar labiau pabrėžia ir atskleidžia kiekvieno „Įspėjimo“ turinį ir reikšmę. Techniniame projekte sukurta dešimt plakatų, kiekvienai potemei po penkis. Pasirinktas atskiras tik potemę atitinkantis grafinis... [toliau žr. visą tekstą]The graphic design, development, advertising, visual advertising items and its objects, posters, and social problems are a part of our public events.My disertation and paractical work are linked to the social advertising This is because due to the fact that social problems are increasing, and there is not enough effective educational information to the public. Social advertising is very important in our dayly lives. There is a big necessity of taking into account the current challenges and changes in our society. The thesis of my disertation is based on a graphic design project called „Warning“ in a social advertising . It consists of two sub-themes: "Human Trafficking" and "War on the roads". My choice of creating a graphic design Project called "Warning" was based on up to date of our new society social issues and the given notice of the visual interpretation on the items ,this is because of their unique characteristics. After examining all these problems and their importance I have provided a different context, further explores and the most important, relevant content and exceptional visual design submissions, which came up as result of „Warning“. The project is linked with the social visualization and posters.The different presentation makes us to look at these issues from more important and relevant sides.. The solution of the graphic posters is highlighted in a disclosure.The technical side of my project consits of ten posters which... [to full text]
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Mačiukaitė, Romualda. "Socialinė reklama prevencine tema "Manija"." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060115_175247-47658.
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Social advertising is a widely accepted means evoking the sense of responsibility in people and helping to deal realistically with the problems of social risk groups of people (narcotic and alcohol addiction, violence, etc.). Social advertising not only spotlights these problems and suggests ways of solving them, but also promotes help and tolerance for the members of the above mentioned social risk groups.
The object of the social advertising on the preventive subject ‘Mania’ is polygraphic press: posters, booklets, pocket calendars and table calendars.
Six urgent social problems are dealt with in this work: indifference, narcotic addiction, tobacco addiction, violence, compulsion and alcohol addiction because people unconsciously reject the denial. The moral should be made indirectly, allowing the consumer himself/herself to comprehend the negativity of the problem.
Therefore, I use the associatives in my works allowing individuals to conceive the process of creation as the essential peculiarity of the individual’s life and social environment in respect to idealistic culture and society. Associatives give space for interpretations in connecting one’s knowledge with new information.
The main hypotheses in the work are the following ones: preventive advertising is expected to have an effective informative influence using associative symbols in respect to action and place; the outlined stylistics of the prospect makes contrast with a sharp preventive subject.
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Bonham, Lorie N. "Gender Images and Power in Magazine Advertisements: The Consciousness Scale Revisited." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/communication_theses/1.
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This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social dynamic of women as well as minorities and how advertisers portray them must be taken into account. The element of power as well as a more nuanced reading of each level of the Consciousness Scale creates a more modern and complex evaluation of gender images in the media.
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Soares, Duana Castro 1987. "O filme O Fabuloso Destino de Amélie Poulain, sua trilha musical e sua referência em filmes publicitários." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/284521.
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Orientador: Claudiney Rodrigues CarrascoDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes
Made available in DSpace on 2018-08-23T23:03:48Z (GMT). No. of bitstreams: 2 Soares_DuanaCastro_M.pdf: 1937236 bytes, checksum: d9bcaaf1e0d76b3aab8e34e6555b8ad3 (MD5) Soares_DuanaCastro_Anexo.zip: 517300767 bytes, checksum: a482d7b8f810ba62bd225faeee0fb43c (MD5) Previous issue date: 2013
Resumo: Esta pesquisa tem por objetivo analisar o filme O Fabuloso Destino de Amélie Poulain, sua trilha musical e apontar suas referências estéticas em filmes publicitários, a partir de materiais existentes em DVD, Internet, livros, CD das músicas e partituras. A música do filme é analisada por meio da interpretação dos momentos em que está presente na ação dramática. Os filmes publicitários são divididos em dois grupos: os que apresentam alguma referência estética e os que apresentam referência na trilha musical. A pesquisa é qualitativa, por meio da análise e da interpretação das músicas presentes no filme examinado
Abstract: This research aims to analyze the film Amélie, its soundtrack and its references in advertising films, from existing materials on DVD, Internet, books, CD of soundtrack and scores. Music of the film is analyzed by interpreting the moments that was present in the dramatic action. The commercials are divided into two groups: those who have some aesthetic reference and those who have reference in soundtrack. The research is qualitative, through analysis and interpretation of the songs in the film Amelie. It's a descriptive research
Mestrado
Multimeios
Mestra em Multimeios
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Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.
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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.
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Markström, Sanna. "När reklamen kliver in i samhällsdebatten: En kvalitativ analys av Åhléns kampanj Bryt klädmaktsordningen." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133492.
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The purpose of this study is to examine how Åhléns challenge existing gender norms and stereotypes in their campaign Bryt klädmaktsordningen. The study also wish to highlight the reactions that the campaign has received on Åhléns Facebook-page. The theoretical starting point is based on theories concerning representation and stereotypes and specifically how these theories can be seen in the context of advertising campaigns. The concepts of norms and norms criticism has been established and the concept of sex and gender has been discussed within the theoretical framework. Theories of semiotics has also been presented to provide a basis to the two qualitative methods in the study. First, a semiotic picture analysis is used to analyze the visual elements of the material. Then, a thematic text analysis is used to analyze the textual material consisted of comments from the Facebook-page. The result of the semiotic analysis shows that Åhléns challenge gender norms and stereotypes by presenting women and men in contrary to what is expected of them. A part of the result that was found a bit surprising is that the analysis also shows that the presentation is not entirely equitable between the men and women. The result of the thematic text analysis is first categorised into five different themes: “shouts of encouragement”, “keep politics away!”, “threats of boycott”, “great, but…” and “campaign defender”. The result shows that the reactions largely stands for or against Åhléns, this campaign or norm critical advertising. A surprising result was those who both praised and condemned Åhléns or campaign in the same comment. Based on the result, the conclusion is that Åhléns can participate and highlight social problems through their marketing communication and that they have done so by challenging the previling norms in the camaign. The fact that Åhléns has chosen to take a stand on gender norms through this campaign also shows that a norm critical advertising campaign can lead to a community discussion regarding prevailing gender norms.
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Funke, Michael. "Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971." Doctoral thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260201.
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This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
Books on the topic "Advertising criticism"
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Packaging the presidency: A history and criticism of presidential campaign advertising. 3rd ed. New York: Oxford University Press, 1996.
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Jamieson, Kathleen Hall. Packaging the presidency: A history and criticism of presidential campaign advertising. Oxford: Oxford University Press, 1988.
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Jamieson, Kathleen Hall. Packaging the presidency: A history and criticism of presidential campaign advertising. Oxford: Oxford University Press, 1989.
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Packaging the presidency: A history and criticism of presidential campaign advertising. 2nd ed. New York: Oxford University Press, 1992.
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Forceville, Ch. Pictorial Metaphor in Advertising. London: Taylor & Francis Group Plc, 2004.
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Ad critique: How to deconstruct ads in order to build better advertising. Thousand Oaks, Calif: SAGE, 2012.
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Okada, Yoshirō. Nihon no rekishiteki kōkoku: Kurieitibu hyaku-sen
Book chapters on the topic "Advertising criticism"
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Gomez-Mejia, Gustavo. "“Fail, Clickbait, Cringe, Cancel, Woke”: Vernacular Criticisms of Digital Advertising in Social Media Platforms." In Lecture Notes in Computer Science, 309–24. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-49576-3_23.
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Einstein, Mara. "Advertising and Society." In Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.003.0005.
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What is the leading criticism against advertising? Too much advertising tops most critics’ lists. Advertising is everywhere. Commercials interrupt television programming. Circulars weigh down our Sunday newspaper (if you still read one). Banner ads gunk up the online environment while pre-roll ads keep you...
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Mazzarella, William. "Critical Publicity/Public Criticism: Reflections on Fieldwork in the Bombay Ad World." In Advertising Cultures, 55–74. Routledge, 2020. http://dx.doi.org/10.4324/9781003084389-3.
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"Continuum 1952–1961." In Art and Pluralism. Liverpool University Press, 2012. http://dx.doi.org/10.5949/liverpool/9781846316456.003.0002.
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Lawrence Alloway's scope as an art critic became international in 1950, but his criticism only changed significantly the following year after a review of a Roberto Matta exhibition at the Institute of Contemporary Arts (ICA). This review marked Alloway's transition from connoisseurship and simple evaluation to a far more dense and demanding art criticism. This section focuses on Alloway's life as an art critic in the period 1952–1961. It provides an overview of ICA in the early 1950s and its Independent Group, Alloway's attitudes toward abstraction and figurative art, his cultural continuum model, his views on graphics and advertising, art autre, Alloway's first trip to the United States, and the emergence of Pop art.
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Ortmann, Steffen, Peter Langendörfer, and Michael Maaser. "Social Networking and Privacy." In Handbook of Research on Business Social Networking, 894–914. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-168-9.ch047.
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Social networks recently came under severe criticism for easy-going handling of user data. Millions of users voluntarily release private and business data without considering potential impacts on their real life that may come along with that. Used for personalized advertising or attendee profiling, user data are of utmost importance for economic success of the maintaining network. Hence, platform providers exploit all promising options to gather data while privacy and data security seem partially to be a pain for them. Dozens of security lacks and data thefts have emerged for almost every available platform. In addition, techniques and methods exist to secretly gather more user data, e.g., by proper fusion of miscellaneous information, analysis of visited websites, or social games. Even worse, misuse or rather sale of user data might be part of the marketing concept. This chapter analyzes the business networks LinkedIn and Xing, and the more leisure time related social communities Facebook and StudiVZ. In particular, differences in collecting and handling of user data are of interest. Based on that, we present and analyze reported criticism based on published and on own investigated data. Then we evaluate whether that criticism is justified, hypercritical, or understatement. On behalf of analyzing potential threats and pitfalls, we finally work out existing and potential privacy risks as well as resulting consequences for the real life of community members.
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Turgut, Hasan. "The Story of Resistance." In Advances in Media, Entertainment, and the Arts, 509–27. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5357-1.ch026.
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In today's world, it's impossible to think about social movements apart from the media, and it has become an obligation out of necessity to set alternative media channels in terms of social movements. The new media and social media networks have been used actively in the process of setting aforementioned alternative media channels. The use of alternative media as a means of criticism and resistance becomes possible with these media networks when they are used with effective communication strategies and techniques. Transmedia storytelling is the leading one among these effective communication strategies. Based on this assertion, in this study, how transmedia storytelling was used as a political advertising activity by the social movements will be analyzed through the example of Gezi Park protests that took place in Turkey in 2013.
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Wilson, John G. "Social Psychology." In Seduction in Popular Culture, Psychology, and Philosophy, 206–31. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0525-9.ch010.
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In this chapter, we investigate the recent situation concerning the seduction of consumers by advertising and the media. A new plethora of media-organised conglomerates is attempting to monopolise our attention and steer our emotions, opinions and choices towards increased consumption through imposed wants in the interest of gross profits for a semi-invisiblised few. Herein we consider: the colonisation of public places (advertising), the work/spend cycle, increased work at the cost of leisure; impression management, status-conscious and conspicuous consumption, reflective versus pre-reflective thinking in consumer choices, the early recruitment of children, how human emotions can become the fuel of overconsumption, class-based emotions and fashion consumption, obsessions with body image, the evasion and silencing of criticism by the corporate media. The approach is one founded in critical theory - a perspective that describes the individual as reciprocally constituted by the society in which she lives, rather than as a passive entity existing prior to socialisation. It seeks to reveal the seduction of our subjectivities (running marketing strategies ‘from within') as contrasted with the value-free, ‘objective' approach of much contemporary social psychology. Contemporary theoreticians in sociology and consumer studies, including Pierre Bourdieu and Juliet Schor, are cited along with deeper philosophical perspectives from the earlier philosopher, Jean-Paul Sartre, complete with references from contemporary books and journals.
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"Advertising as site of contestation: Criticisms, controversy and regulation." In Advertising Myths, 45–68. Routledge, 2012. http://dx.doi.org/10.4324/9780203603680-9.
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Carvalho, Tiago Mesquita. "The Age of the World Tourist." In Examining a New Paradigm of Heritage With Philosophy, Economy, and Education, 157–71. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3636-0.ch011.
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This chapter presents a broad reflection about the connections between cultural landscapes, technology, and tourism. Cultural landscapes are lively and historical entities, neither background scenery nor artworks. They are coupled with several instances of value and remain tied to local forms of life. Tourism, conversely, thrives through promoting and advertising the experience of such landscapes, whose aesthetical and cultural heritage promise to enrich and educate tourists. The relationship between landscapes and tourism is nevertheless prone to criticism. The objectification of cultural landscapes proceeds through setting a series of burden free commodities, corresponding to the variety of ways modern man builds his subjectivity essentially as a tourist. Territories are progressively becoming available to tourists through various technologies while the self-image of tourists is being increasingly established by those same technologies. Tourism can nevertheless withstand different kinds of practices allowing landscapes to speak for themselves and engaging tourists to a commitment.
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Gribben, Crawford. "Media." In Survival and Resistance in Evangelical America, 114–35. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780199370221.003.0006.
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The community at the heart of the migration to the Pacific Northwest was formed around a coterie of writers, whose distinctive arguments had come to prominence in a self-published magazine of theology and cultural criticism, Credenda Agenda (est. 1988). Over the last thirty years, the status and influence of this group has grown to warrant their working with major publishers, such as Random House and HarperCollins, and prominent writing partners, such as the late Christopher Hitchens, while also producing video productions on Netflix and Amazon Prime. This publishing program has been central to the community’s growth, advertising their key ideas while inviting readers and viewers to participate in the society that they established. Surveying this media culture, this chapter describes a well-resourced and increasingly influential conservative cultural movement that is preparing for survival, resistance, and the possibility that, as materiel for “God’s emerging army,” pens may be mightier than swords.
Conference papers on the topic "Advertising criticism"
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Alegre-Martínez, Antoni, Maria Isabel Martínez-Martínez, and Jose Luis Alfonso-Sánchez. "Transforming YouTube into a valid source of knowledge for Anatomy students." In Sixth International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11044.
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YouTube is a free and easily accessible tool, with growing importance in the teaching field due to the content of the videos and their interaction options through comments, responses and insertion in social networks. However, some limitations can reduce the value of this tool in University teaching if institutional control is not carried out. Our project consists of the search for experiences based on learning Anatomy on YouTube to be able to incorporate this tool in our department. Almost all researchers found that most of students use YouTube as a source of anatomical knowledge, despite limitations and criticism based on ethical and privacy issues, the video experience itself, the YouTube search algorithm, lack of quality control, advertising purposes or excessive video offer. Researchers experienced that most of the available videos had a poor quality and many mistakes, so professors must be involved in the search and selection of the best appropriate videos. We conclude that YouTube can be used as a source of knowledge for anatomical learning. However it is necessary to inform students of the inconveniences and risks, and make a critical selection by the professors of the videos that best fit in the teaching program.
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Zhu, Yongchun, Yudan Liu, Ruobing Xie, Fuzhen Zhuang, Xiaobo Hao, Kaikai Ge, Xu Zhang, Leyu Lin, and Juan Cao. "Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising." In KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3447548.3467093.
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