Relevant bibliographies by topics / Advertising, Direct-mail

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Advertising, Direct-mail'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Advertising, Direct-mail"

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Moncrief, William C., and Alan J. Bush. "Professionals' Use of Direct Mail Advertising." Journal of Professional Services Marketing 1, no. 4 (1986): 19–29. http://dx.doi.org/10.1300/j090v01n04_04.

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Benoit, William L., and Kevin A. Stein. "A Functional Analysis of Presidential Direct Mail Advertising." Communication Studies 56, no. 3 (2005): 203–25. http://dx.doi.org/10.1080/10510970500181181.

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Cooper, Marjorie J. "Generating Goodwill with Direct Mail and Specialty Advertising." Journal of Promotion Management 2, no. 2 (1994): 59–72. http://dx.doi.org/10.1300/j057v02n02_04.

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Taylor, Raymond E. "Consumer perceptions of direct mail advertising by hospitals." Journal of Direct Marketing 4, no. 3 (1990): 46–52. http://dx.doi.org/10.1002/dir.4000040308.

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Benoit, William L. "A Functional Analysis of 2016 Direct Mail Advertising in Ohio." American Behavioral Scientist 61, no. 5 (2017): 481–92. http://dx.doi.org/10.1177/0002764217693274.

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Few studies examine the content of political direct mail advertising (pamphlets, brochures) despite the fact that this campaign medium remains a popular means of reaching voters. This study reports a functional analysis of 68 direct mail advertisements employed in Ohio in 2016. These messages acclaimed more than they attacked; no defenses occurred in this sample. The topics of the statements in these texts were about evenly split between policy (48%) and character (52%). As predicted, both general goals and ideals were employed more frequently to acclaim than to attack. This study adds to our
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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-Operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079. http://dx.doi.org/10.2307/2584104.

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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079–86. http://dx.doi.org/10.1038/sj/jors/0431107.

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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-Operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079–86. http://dx.doi.org/10.1057/jors.1992.165.

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Godreau, Charles J. "Newspaper Advertising versus Direct Mail Marketing in a Family Practice." Health Marketing Quarterly 12, no. 3 (1995): 63–70. http://dx.doi.org/10.1300/j026v12n03_07.

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Edwards, Daenya T., Bhavna Shroff, Steven J. Lindauer, Chad E. Fowler, and Eser Tufekci. "Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality." Angle Orthodontist 78, no. 5 (2008): 771–77. http://dx.doi.org/10.2319/083106-357.1.

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Abstract Objective: To determine the effect of media advertising on consumer perception of orthodontic treatment quality. Materials and Methods: A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by eight orthodontic offices in and around the Richmond, Virginia area. The survey return rate was 97%. Results: Respondents most often cited dentist and patient re
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Dissertations / Theses on the topic "Advertising, Direct-mail"

1

Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

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The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its d
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Garland, Caroline Staub. "A comparative analysis of attitudes toward and responses to email and postal direct mail advertising." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2009. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.

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Nooyen, John Melvin. "Development and documentations of supply chain for the production of direct mail." Online version, 2008. http://www.uwstout.edu/lib/thesis/2008/2008nooyenj.pdf.

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Whitman, Joshua Bowling Cynthia Jones. "Does targeted campaign message impact vote intention and vote choice? an experimental study of Alabama seniors /." Auburn, Ala, 2009. http://hdl.handle.net/10415/1623.

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Ormane, Elina. "Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18619.

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It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. The autho
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Gabriel, Vladislav. "Internet v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16633.

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This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication
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Yeh, Shu-Min, and 葉淑敏. "The Advertising Effects of Direct e-Mail." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/e4ku85.

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碩士<br>國立臺北科技大學<br>商業自動化與管理研究所<br>95<br>With the rise of internet, marketers have found a good way to access consumers, marketing-marketers mail product information to consumers by direct e-mail. The characteristic of low cost with high efficiency has made direct e-mail marketing become one of the most popular marketing solutions. But a large number of junk e-mails have influenced the marketing result. The main objective of this thesis is to identify the advertising effects of direct e-mail base on receiver’s personality. In this investigation, the extent to which the E-mail''s subject style in
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Chen, Tsung-Yang, and 陳宗揚. "Case Study of Hypermarkets’ Direct Mail Advertising on Customer Purchasing Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/47327532105672710914.

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碩士<br>康寧大學<br>資訊傳播研究所<br>103<br>The hypermarket has become increasingly competitive in Taiwan in recent years. The industry uses advertisements to appeal to consumers’ desires. Direct mail advertising (DM) are the most widely used method. However, can flyers really increase consumer desire? Furthermore, does consumer gender, age, occupation, level of education and their financial situation influence the content of the flyers from hypermarket and change consumer desire? Consumer reaction upon receiving the direct mail advertising are also often neglected by hypermarket. Thus, this study aims to
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Graham, Kenneth Wilson. "Direct mail advertising to Hispanics the influence of acculturation on attitude toward the ad /." 2005. http://digital.library.okstate.edu/etd/umi-okstate-1484.pdf.

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Hou, Hsiao-Wen, and 侯曉妏. "The Analysis of Sales Promotion's Advertisement Titles and Consumer's Purchase Intention－Take Plane Direct Mail Advertising as the Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/27860162571407035806.

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碩士<br>立德大學<br>資訊傳播研究所<br>97<br>This research refers related literatures in common patterns of the plane advertisement&apos;s title, and cooperates with the catering trade&apos;s entrepreneur designs ten sales promotion&apos;s advertisement titles. The researcher uses the method of questionnaire survey to conduct this research and investigate DM uses the different advertisement titles effect consumer&apos;s purchase intention in the same product and sales promotion. The researcher makes a pretest of questionnaire survey to these ten titles, selects the three highest titles to design DM, and mak
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Books on the topic "Advertising, Direct-mail"

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Goldsmith, Richard. Direct mail. IDG Books, 2000.

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Goldsmith, Richard. Direct mail. IDG Books, 2000.

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American Academy of Estate Planning Attorneys. Ad & direct mail library. American Academy of Estate Planning Attorneys, 2002.

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J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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Mallory, Charles. Direct mail magic: A practical guide to effective direct mail advertising. Crisp Publications, 1991.

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Bannister, James W. Direct mail in Canada. John Williams, 1989.

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Crippen, John K. Successful direct-mail methods. Garland Pub., 1985.

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Bodian, Nat G. The publisher's direct mail handbook. ISI Press, 1987.

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(Firm), Pie Bukkusu, ed. Successful direct mail design. P.I.E. Books, 1997.

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Book chapters on the topic "Advertising, Direct-mail"

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O’Neill, Roger, and Milton M. Pressley. "Techniques for Improving Direct Mail Advertising Exposure." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_173.

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"Direct Marketing/Direct Mail." In The Advertising Age Encyclopedia of Advertising. Routledge, 2015. http://dx.doi.org/10.4324/9781315062754-48.

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"Promotions - advertising, direct mail and exhibitions." In Marketing Higher and Further Education. Routledge, 2012. http://dx.doi.org/10.4324/9780203437254-10.

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Greco, Albert N. "The Promotion and Placement of Scholarly Journals." In The Business of Scholarly Publishing. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190626235.003.0003.

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Since at least the 1980s, there have been significant changes in the marketing of scholarly journals utilized by the majority of scholarly publishers. This shift meant that traditional advertising (which was very effective for many decades) and direct mail pieces (which were rather ineffective because of 1.5% to 2.0% response rates) were de-emphasized but not eliminated completely. They were supplanted somewhat by the growing use of social media and emails. This chapter provides an overview of print and digital journal distribution strategies, procedures, and platforms. Attention is paid to the US and global journal markets and subscriptions, including data on library expenditures. A sample journal’s contract with an author is presented and analyzed. There is a discussion of Sci-Hub, open access, article processing charges, the development of Plan S and Plan U, and research funding policies.
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