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Books on the topic 'Advertising, Direct-mail'

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1

Goldsmith, Richard. Direct mail. IDG Books, 2000.

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2

Goldsmith, Richard. Direct mail. IDG Books, 2000.

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3

American Academy of Estate Planning Attorneys. Ad & direct mail library. American Academy of Estate Planning Attorneys, 2002.

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4

J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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5

J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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6

Mallory, Charles. Direct mail magic: A practical guide to effective direct mail advertising. Crisp Publications, 1991.

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7

Bannister, James W. Direct mail in Canada. John Williams, 1989.

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8

Crippen, John K. Successful direct-mail methods. Garland Pub., 1985.

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9

Bodian, Nat G. The publisher's direct mail handbook. ISI Press, 1987.

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10

(Firm), Pie Bukkusu, ed. Successful direct mail design. P.I.E. Books, 1997.

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11

Bodian, Nat G. Direct marketing rules of thumb: 1000 practical andprofitable ideas to help you improve response, save money and increase efficiency in your direct program. McGraw-Hill, 1995.

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12

Direct, R. F. Mail two letters & earn $15,000 in one month: A guide on how to mail two letters and earn $15,000 in one month. Pase Publications, 1991.

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13

Thompson, Douglas. Profitable direct mail for travel agents. Dendrobium Books, 1989.

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14

Schmid, Jack. Creating a profitable catalog: Everything you need to know to create a catalog that sells. NTC Business Books, 2000.

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15

Grensing-Pophal, Lin. Direct mail in the digital age. Self-Counsel Press, 2011.

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16

Throckmorton, Joan. Winning direct response advertising: From print through interactive media. 2nd ed. NTC Business Books, 1997.

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17

Throckmorton, Joan. Winning direct response advertising: How to recognize it, evaluate it, inspire it, create it. Prentice-Hall, 1986.

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18

Imber, Jane. Dictionary of advertising and direct mail terms. Barron's, 1987.

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19

Li, Yin. DM de zhi zuo yu chuan song. Guo jia chu ban she, 1988.

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20

Hatch, Denison. Million dollar mailings: The art and science of creating money-making direct mail-- revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade. Libey Pub., 1992.

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21

A, Cohen William. Selling by mail order. U.S. Small Business Administration, Office of Buisness [i.e. Business] Development, 1987.

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22

Service, United States Postal, and United States Postal Service. The Small business guide to advertising with direct mail: Smart solutions for today's entrepreneur. United States Postal Service, 1996.

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23

Tedesco, T. J. Direct mail pal--Canada: A direct mail production handbook serving the informational needs of the Canadian direct mail industry. PIA/GATF Press, 2006.

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24

Weintz, Walter. The solid gold mailbox: How to create winning mail-order campaigns. Wiley, 1987.

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25

Clark, Raymond P. The power of direct marketing: How to make direct marketing, especially direct mail, work for you, to build your brand and to create a preference for it. Direct Advertising, 1996.

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26

Direct Marketing Association (U.S.). Getting creative with copywriting: Strategies and techniques in direct mail. Direct Marketing Association, 2007.

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27

Raphel, Murray. The do-it-yourself direct mail handbook. Marketers Bookshelf, 1986.

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28

Raphel, Murray. The do-it-yourself direct mail handbook. Marketers Bookshelf, 1986.

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29

Raphel, Murray. The do-it-yourself direct mail handbook. Marketers Bookshelf, 1986.

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30

Sackheim, Maxwell. Maxwell Sackheim's billion dollar marketing concepts and applications: The man who revolutionized 20th century direct response advertising. Towers Club USA Press, 1995.

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31

Lumley, James E. A. Sell it by mail: Making your product the one they buy. Wiley, 1986.

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32

Pearson, Stewart. Building brands directly: Creating business value from customer relationships. Macmillan, 1996.

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33

Lynch, Christine M. The national directory of postcard deck media. Asher-Gallant Press, 1987.

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34

Lynch, Christine M. The national directory of postcard deck media. Asher-Gallant Press, 1988.

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35

Plusch, Jackie. Junk mail solution: Stop junk mail and telemarketing calls. Clutter Cutter Press, 2001.

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36

Kennedy, Steve. Successful farming-by mail. Calculated Industries, 1987.

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37

United States. Federal Trade Commission. Division of Consumer and Business Education. Unsolicited mail, telemarketing, and email: Where to go to "just say no.". Federal Trade Commission, Bureau of Consumer Protection, Division of Consumer & Business Education, 2011.

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38

(Firm), Maxwell Sroge Publishing, ed. How to create successful catalogs. Maxwell Sroge Pub., 1985.

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39

(Firm), Maxwell Sroge Publishing, ed. How to create successful catalogs. Maxwell Sroge Publishing, 1993.

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40

United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Postal Operations and Services. Oversight hearing on the use of mailing lists in direct marketing: Hearing before the Subcommittee on Postal Operations and Services of the Committee on Post Office and Civil Service, House of Representatives, One Hundred Second Congress, first session, October 10, 1991. U.S. G.P.O., 1992.

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41

United States. Government Accountability Office. Telecommunications: Weaknesses in procedures and performance management hinder junk fax enforcement : report to Congressional Committees. GAO, 2006.

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42

Brown, Herbert E. Readings & cases in direct marketing. NTC Business Books, 1989.

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43

Unternehmenskommunikation, Deutsche Post Generaldirektion. Werbeerfolgsmessung von Werbesendungen: Ein Modell zur Messung des qualitativen und quantitativen Werbeerfolgs von Werbesendungen und dessen empirische Überprüfung anhand von Mailingkampagnen. Die Generaldirektion, 1997.

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44

Unternehmenskommunikation, Deutsche Post Generaldirektion. Werbeerfolgsmessung von adressierten Werbesendungen: Ein Modell zur Messung des qualitativen und quantitativen Werbeerfolgs adressierter Werbesendungen und dessen empirische Überprüfung anhand von Mailingkampagnen. Die Generaldirektion, 1996.

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45

Chernis, Anna. State of the catalog industry. 2nd ed. Direct Marketing Association, 2008.

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46

United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy. Innovative telemarketing and consumer fraud in Oregon and the Northwest: Hearing before the Subcommittee on Regulation, Business Opportunities, and Energy of the Committee on Small Business, House of Representatives, One Hundred Second Congress, second session, Portland, OR, February 24, 1992. U.S. G.P.O., 1992.

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47

Adam, Baines, and European Direct Marketing Association, eds. The Handbook of international direct marketing. Kogan Page, 1992.

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48

Baines, Adam, and Sheila Lloyd. The handbook of international direct marketing: An essential country-by-country guide and directory. 3rd ed. Kogan Page, 1996.

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49

Burnett, Ed. The complete direct mail list handbook: Everything you need to know about lists and how to use them for greater profit. Prentice Hall, 1988.

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50

301 direct mail tips, techniques & secrets: Insider's guide to direct mail marketing. Hamilton New Media, 1996.

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