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Journal articles on the topic 'Advertising, Direct-mail'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Moncrief, William C., and Alan J. Bush. "Professionals' Use of Direct Mail Advertising." Journal of Professional Services Marketing 1, no. 4 (1986): 19–29. http://dx.doi.org/10.1300/j090v01n04_04.

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2

Benoit, William L., and Kevin A. Stein. "A Functional Analysis of Presidential Direct Mail Advertising." Communication Studies 56, no. 3 (2005): 203–25. http://dx.doi.org/10.1080/10510970500181181.

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3

Cooper, Marjorie J. "Generating Goodwill with Direct Mail and Specialty Advertising." Journal of Promotion Management 2, no. 2 (1994): 59–72. http://dx.doi.org/10.1300/j057v02n02_04.

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Taylor, Raymond E. "Consumer perceptions of direct mail advertising by hospitals." Journal of Direct Marketing 4, no. 3 (1990): 46–52. http://dx.doi.org/10.1002/dir.4000040308.

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5

Benoit, William L. "A Functional Analysis of 2016 Direct Mail Advertising in Ohio." American Behavioral Scientist 61, no. 5 (2017): 481–92. http://dx.doi.org/10.1177/0002764217693274.

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Few studies examine the content of political direct mail advertising (pamphlets, brochures) despite the fact that this campaign medium remains a popular means of reaching voters. This study reports a functional analysis of 68 direct mail advertisements employed in Ohio in 2016. These messages acclaimed more than they attacked; no defenses occurred in this sample. The topics of the statements in these texts were about evenly split between policy (48%) and character (52%). As predicted, both general goals and ideals were employed more frequently to acclaim than to attack. This study adds to our

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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-Operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079. http://dx.doi.org/10.2307/2584104.

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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079–86. http://dx.doi.org/10.1038/sj/jors/0431107.

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Berger, Paul D., and Thomas Magliozzi. "Optimal Co-Operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (1992): 1079–86. http://dx.doi.org/10.1057/jors.1992.165.

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9

Godreau, Charles J. "Newspaper Advertising versus Direct Mail Marketing in a Family Practice." Health Marketing Quarterly 12, no. 3 (1995): 63–70. http://dx.doi.org/10.1300/j026v12n03_07.

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Edwards, Daenya T., Bhavna Shroff, Steven J. Lindauer, Chad E. Fowler, and Eser Tufekci. "Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality." Angle Orthodontist 78, no. 5 (2008): 771–77. http://dx.doi.org/10.2319/083106-357.1.

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Abstract Objective: To determine the effect of media advertising on consumer perception of orthodontic treatment quality. Materials and Methods: A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by eight orthodontic offices in and around the Richmond, Virginia area. The survey return rate was 97%. Results: Respondents most often cited dentist and patient re

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Stafford, Marla Royne, Eric M. Lippold, and C. Todd Sherron. "The contribution of direct mail advertising to average weekly unit sales." Journal of Advertising Research 43, no. 2 (2003): 173–79. http://dx.doi.org/10.2501/jar-43-2-173-179.

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Stevenson, Thomas H., and Linda E. Swayne. "The use of comparative advertising in business-to-business direct mail." Industrial Marketing Management 24, no. 1 (1995): 53–59. http://dx.doi.org/10.1016/0019-8501(94)00031-q.

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Diamond, William D., and Sara Gooding-Williams. "Using Advertising Constructs and Methods to Understand Direct Mail Fundraising Appeals." Nonprofit Management and Leadership 12, no. 3 (2002): 225–42. http://dx.doi.org/10.1002/nml.12302.

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Lexchin, Joel. "Pharmaceutical Promotion in Canada: Convince Them or Confuse Them." International Journal of Health Services 17, no. 1 (1987): 77–89. http://dx.doi.org/10.2190/4w1h-e70t-tl9x-vggc.

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Currently, drug companies are spending in excess of $200 million annually on promoting their products to Canadian physicians. Although the industry has adopted a voluntary code of advertising practice, this has not prevented gross excesses in all forms of pharmaceutical promotion: drug-company sponsored continuing medical education, and promotion through the public media, detailers, direct mail, sampling, and journal advertising. Not only does advertising add to the cost of drugs, but physicians' reliance on information conveyed through advertising leads to poor prescribing and consequently to

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Rini, Ratih Setyo, Faizal Roni, and Belinda Putri Maharani. "SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 1 (2021): 101–10. http://dx.doi.org/10.37481/sjr.v4i1.252.

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Direct marketing is one form of marketing that companies choose to be able to reach potential clients more quickly. This study describes the Direct Marketing Strategy of Outdoor Media Advertising Services at PT Warna Warni Media Jakarta. The research was conducted from February to April 2017 using qualitative research methods. PT Warna Warni Media, as a company engaged in outdoor media advertising services, markets its products directly. PT Warna Warni Media Jakarta has two direct marketing channels in marketing the company's products, namely through face-to-face contact with an Account Execut

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16

Moncrief, William, and Alan Bush. "Professionals' use of direct mail advertising: A study of attorneys' and consumers' attitudes." Services Marketing Quarterly 1, no. 4 (1986): 19–29. http://dx.doi.org/10.1080/15332969.1986.9984812.

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17

Greene, Henry. "Enhancing Students’ Segmentation Skills and Targeting Knowledge: Using the Gains Tables, Lift Charts and the Gini Coefficient." Journal of Advertising Education 13, no. 1 (2009): 16–24. http://dx.doi.org/10.1177/109804820901300105.

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“You build a killer direct advertising response model. Ready to make some decisions on mailing depth? Budget be damned! Make your decisions based on PROFIT. Mail too deep and throw money away. Stop too short and leave money on the table. You know what you have to do … decisions come straight from your Gains Table! There you will measure the profitability of each population decile. If you do it right, decisions on future advertising campaigns will be easy to make.” – Rich Gee, President, Rich Gee Coaching, Oxford, CT April 30, 2008

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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Davis, Judy Foster. "The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?" Journal of Direct Marketing 10, no. 4 (1996): 41–51. http://dx.doi.org/10.1002/(sici)1522-7138(199623)10:4<41::aid-dir4>3.0.co;2-x.

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Hughes, Tim J. "Quantifying the Campaign Performance: A Case Study." International Journal of Bank Marketing 8, no. 6 (1990): 30–34. http://dx.doi.org/10.1108/eum0000000001461.

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Financial services companies are in a unique position to measure the performance of their marketing activities. Marketing is still relatively new in this sector and marketers need to support their case with figures. A case study of how a Building Society sold an investment bond is given to demonstrate how sales can be measured through different channels. The sales channels were: branches, direct mail, newspaper advertising and telesales. Examples of pro formas are given to demonstrate what information can be gained with the benefit of forward planning. Some information may be needed on a daily

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Bennett, Roger. "Small Charities, Market Orientation, and the Decision to Engage an Advertising Agency." Social Marketing Quarterly 4, no. 1 (1997): 68–75. http://dx.doi.org/10.1080/15245004.1997.9960988.

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A mail survey of 747 small to medium sized charities in the United Kingdom (UK) revealed that 123 of 344 respondents employed a conventional advertising agency (as opposed to a public relations consultant, direct marketing agency or other type of marketing services firm) and that 134 claimed that they completed all aspects of the marketing function in-house. The remainder used a variety of forms of outside help with their advertising and marketing campaigns. Respondents were contacted again by letter and (if necessary) telephone and requested to complete an adaptation of Kohli et al.'s (1993)

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22

Merdiyanti, Angelia, and Silmy Kafah. "Analisis Preferensi Pelanggan Berdasarkan Bauran Promosi Untuk Pembelian Mobil XPander di Dealer Mitsubishi Cakung." Cakrawala Repositori IMWI 7, no. 1 (2024): 2979–93. http://dx.doi.org/10.52851/cakrawala.v7i1.599.

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Dealer Mitsubishi Cakung mengalami permasalahan pada penjualan mobil Xpander yang berfluktuasi selama tahun 2022. Strategi promosi yang dilakukan perusahaan diduga turut andil mempengaruhi penjualan. Oleh karena itu, perusahaan perlu menentukan bauran promosi yang efektif berdasarkan preferensi pelanggan dalam pembelian mobil Xpander. Atribut bauran promosi yang dipilih mencakup advertising, sales promotion, direct marketing, dan public relation. Penelitian ini menggunakan kuesioner dengan teknik total population sampling di mana semua anggota populasi dijadikan sebagai sampel, yaitu sebanyak

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Sari, Putri Mayang, and Lise Asnur. "Effectiveness of Promotion at Bebek Ria Padang Restaurant." JURNAL PENDIDIKAN DAN KELUARGA 15, no. 01 (2023): 102. http://dx.doi.org/10.24036/jpk/vol15-iss01/1117.

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This research is motivated by the ups and downs of the number of visitors who come to the Duck Ria Padang restaurant due to less-than-optimal promotions. The purpose of this study was to determine the effectiveness of promotion at the Duck Ria Padang restaurant and to describe the effectiveness of the promotion at the Ria Padang Restaurant in terms of the five elements in the promotion mix (advertising, sales promotion, personal selling, direct marketing, and public relations). This type of research is descriptive with qualitative data. Sampling using a purposive sampling technique. There were

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Nurjannah, Nurjannah. "PERANAN BAURAN PROMOSI TERHADAP PENINGKATAN VOLUME PEMBIAYAAN PADA PT BPRS RAHMANIA DANA SEJAHTERA BIREUEN DI KABUPATEN BIREUEN." Jurnal Sosial Humaniora Sigli 3, no. 2 (2020): 99–113. http://dx.doi.org/10.47647/jsh.v3i2.289.

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Penelitian ini bertujuan untuk mengetahui pengaruh penerapan strategi pemasaran yang meliputi Periklanan (Advertising) Periklanan adalah semua bentuk penyajian nonpersonal, promosi ide-ide, promosi barang atau jasa yang dilakukan oleh sponsor yang dibayar, Promosi Penjualan (Sales Promotion) Promosi penjualan adalah variasi insentif jangka pendek untuk merangsang pembelian atau penjualan suatup roduk atau jasa, Hubungan Masyarakat dan Publisitas (Public Relation and Publicity), Hubungan Masyarakat adalah suatu usaha (variasi) dari rancangan program guna memperbaiki, mempertahankan, atau melind

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Juraschek, Stephen P., Timothy B. Plante, Jeanne Charleston, et al. "Use of online recruitment strategies in a randomized trial of cancer survivors." Clinical Trials 15, no. 2 (2018): 130–38. http://dx.doi.org/10.1177/1740774517745829.

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Background/Aims: Despite widespread Internet adoption, online advertising remains an underutilized tool to recruit participants into clinical trials. Whether online advertising is a cost-effective method to enroll participants compared to other traditional forms of recruitment is not known. Methods: Recruitment for the Survivorship Promotion In Reducing IGF-1 Trial, a community-based study of cancer survivors, was conducted from June 2015 through December 2016 via in-person community fairs, advertisements in periodicals, and direct postal mailings. In addition, “Right Column” banner ads were p

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Arkhipova, N. I., A. L. Abaev, A. G. Golova, and M. T. Gurieva. "Pairing of applicants’ CJM with university profile in digital environment as a management task." E-Management 5, no. 3 (2022): 106–16. http://dx.doi.org/10.26425/2658-3445-2022-5-3-106-116.

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The work is devoted to the application of the Customer Journey Map (CJM) for university applicants and managerial tasks of adapting the profile of the university in the digital environment to the trajectories of the consumer. The author’s definition of the “profile of the university in the digital environment” concept is offered, the analysis of statistical data of university websites is made. The combination of classical studies of applicants’ motivation and factors influencing enrollment in a particular university with modern methods of studying consumer behavior in the digital environment a

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Valamat-Zade, A. R., M. G. Girich, and A. D. Levashenko. "Adverts and Spam in E-Commerce: Improving Confidence." Vestnik of the Plekhanov Russian University of Economics, no. 6 (December 12, 2019): 149–56. http://dx.doi.org/10.21686/2413-2829-2019-6-149-156.

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The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses in 2017 exceeded expenses on TV commercials. In Russia there are no rules (and restrictions) concerning on-line adverts placement. It could lead to the fact that the number of adverts surpasses the volume of meaningful information. The notion of on-line advertising in the Russian Federation is limi

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Nurul Azizah Azzochrah. "Promotion Optimization: Effective Strategy to Increase Customer Interest in Gold Pawn at Bank Syariah Indonesia." eCo-Fin 6, no. 2 (2024): 396–404. http://dx.doi.org/10.32877/ef.v6i2.1425.

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This research delves into examining how promotional strategies impact customer interest in gold pawning services at Bank Syariah Indonesia KCP Bitung. Given the ever-changing market dynamics and evolving consumer preferences, the adaptability and innovation of Islamic banking institutions play a crucial role. The study concentrates on understanding how promotion influences customer interest in gold pawning, a service offering quick liquidity without requiring the sale of valuable assets. Through quantitative methods, data were gathered from 94 customers via questionnaires and analyzed using si

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Wahyuni, Alida. "Kajian Bauran Promosi Di Perguruan Tinggi “X”." Liquidity 1, no. 2 (2018): 175–82. http://dx.doi.org/10.32546/lq.v1i2.148.

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Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-market

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Sunderaraj, R., and M. Loheswari. "A Study on Internet Marketing and its Impact on Buying Behaviour of Traders in Sivakasi, Tamil Nadu." Asian Journal of Managerial Science 4, no. 1 (2015): 18–22. http://dx.doi.org/10.51983/ajms-2015.4.1.1187.

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Marketing provides services in order to satisfy the customers. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from websites or emails. Internet marketing is a growing business, mainly because more and more people use the internet every day. Internet marketing is the marketing of products or services over the internet. The internet has brought many unique benefits to marketing included low cost in distributing information and media to a global audience. E-Commerce is fundamentally changing th

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Stepanov, Valentin N. "Emotion vs conflict-generating communication in a hybrid media environment." RUDN Journal of Studies in Literature and Journalism 28, no. 4 (2023): 800–808. http://dx.doi.org/10.22363/2312-9220-2023-28-4-800-808.

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The research is devoted to the phenomenon of emotional and conflict-generating communication. Pragmatic information was chosen as the object of study, which is based on the intention of implication, the hidden intention of the addresser. The subject of the study is special, provocative speech genres, regarded as tools for presenting pragmatic information, their system and typology. Provocative discourse is considered in the work as a special type of intentional discourse, and provoking is understood as the infection of the interlocutor with the real or imaginary (skillfully imitated) intention

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Moran, M. B., Lauren Czaplicki, Lidya Tadesse, et al. "Presence of flavoured electronic nicotine delivery system (ENDS) products in US ENDS advertisements, 2015–2020: a content analysis." BMJ Open 13, no. 6 (2023): e070212. http://dx.doi.org/10.1136/bmjopen-2022-070212.

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ObjectivesElectronic nicotine delivery systems (ENDS) products come in a variety of flavours (eg, fruit, dessert, menthol). Tobacco advertising has historically used flavours as an advertising tactic, but little is known about flavour type and prevalence in ENDS advertisements. We assess the presence of flavoured ENDS in ads over time, by media outlet (eg, magazines, online) and brand.MethodsWe acquired ENDS ads (N=4546) that first ran between 2015–2017 (n=1685; study 1) and 2018–2020 (n=2861; study 2) in outlets including opt-in emails, direct-to-consumer mail (study 1 only), video (TV and on

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Tseng, Cheng-Jui, and Changjiang Tang. "Consumers' Perception of the Cause-Related Marketing Effects of Bank’s Participation." International Journal of Professional Business Review 8, no. 5 (2023): e0797. http://dx.doi.org/10.26668/businessreview/2023.v8i5.797.

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Purpose: The main purpose of this study is to explore whether the Cause-Related Marketing effects of bank’s participation in public welfare activities will have a significant impact on consumers' purchase intentions. In this study, the consumer's perception of the marketing effect of good causes is tested by the experimental design method. Theoretical framework: The "Cause-Related Marketing", which combines business objectives with social responsibility of, has become a global trend in recent years. Design/methodology/approach: A questionnaire was distributed in front of the bank in the form o

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Putler, Daniel S., Kirthi Kalyanam, and James S. Hodges. "A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information." Journal of Marketing Research 33, no. 2 (1996): 134–49. http://dx.doi.org/10.1177/002224379603300202.

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The authors develop a Bayesian approach for inferring the joint distribution of several demographic variables when only information about the marginal distribution of each variable is known and when there is prior information about the correlation between the variables. Using public domain U.S. Census Bureau geodemographic data for Sioux Falls and the state of South Dakota, they apply the approach to four specific marketing problems, two involving direct mail advertising campaigns and two involving the location of a retail site. The empirical applications illustrate the serious bias that resul

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Lazorenko, Valeriia, Liudmyla Saher, and Adam Jasnikowski. "Web management as a marketing management determinant: case for pharmaceutical enterprises." Health Economics and Management Review 2, no. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.

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Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones. Therefore, it is relevant to consider the latest trends in e-commerce to provide effective advertising campaigns. This study aims to conduct the competitive analysis of Ukrainian veterinary enterprises’ websites as one of the key marketing management determinants. The study

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Shevchenko, D. A. "PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY." Scientific Journal ECONOMIC SYSTEMS 13, no. 1 (2020): 22–33. http://dx.doi.org/10.29030/2309-2076-2020-13-1-22-33.

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Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such as: advertising, public relations, direct marketing. The article attempts to 1 Эволюция email-маркетинга: от QWERTYUIOP до GDPR. URL: https://habr.com/ru/ company/mailru/blog/447730 2 Профессии будущего: новые и перспективные. URL: https://hh.ru/article/14969 33 МАРКЕТИНГ И ИННОВАЦИИ consider the traditions that have developed in the scientific literature on this type of communica

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Tetyana, Tetyana. "Startup marketing: features, digital tools, and promotion channels." Marketing and Digital Technologies 1, no. 7 (2023): 107–19. http://dx.doi.org/10.15276/mdt.7.1.2023.8.

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The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the entire target audience of the product. The results of the analyzes. We consider a marketing startup as an activity aimed at comprehensive market research and the needs of the startup's target audience, ensuring sales and customer loyalty, and maximizing profits based on the promotion of ideas to the market. The differences between a marketing startup and classic marketing are as follows: a marketing startup involves ex

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Li, Stephen, and Iris Gibbs. "A Legislative/Legal History of Prescription Drug Advertising and Promotion Regulation." Journal of Pharmacy & Pharmaceutical Sciences 24 (July 23, 2021): 381–89. http://dx.doi.org/10.18433/jpps32138.

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Purpose: The communication by pharmaceutical companies of promotional messages about their products has long been controversial, but deemed to be necessary by the pharmaceutical industry so that health care professionals and in some cases patients/consumers can be made aware of the latest developments through the communication vehicles they are accustomed to seeing – in the case of health care professionals, through medical advertising, direct mail, visits by company representatives, and attendance at medical meetings, and in case of patients, through the news media and television advertising.

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Bradshaw, Jane A. "Getting Business To Come To You: Everything You Need to Know to Do Your Own Advertising, Public Relations, Direct Mail, and Sales Promotion, and Attract All the Business You Can Handle." Journal of Human Lactation 10, no. 1 (1994): 57. http://dx.doi.org/10.1177/089033449401000140.

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Heliany, Ina. "Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0." Destinesia : Jurnal Hospitaliti dan Pariwisata 1, no. 1 (2019): 21–35. http://dx.doi.org/10.31334/jd.v1i1.551.

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The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, espe

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Heliany, Ina. "Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0." Destinesia : Jurnal Hospitaliti dan Pariwisata 1, no. 1 (2019): 21–35. http://dx.doi.org/10.31334/jd.v1i1.483.

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The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, espe

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Kuzo, Nataliia, and Nataliya Kosar. "E-commerce in Ukraine: current situation, industrial features and organizational forms." Marketing and Digital Technologies 5, no. 1 (2021): 27–41. http://dx.doi.org/10.15276/mdt.5.1.2021.3.

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The aim of the article. The aim of the article is to investigate the industry features of Internet commerce, the most popular business models in Ukraine, the specifics of their use and to identify the most popular online stores and sources of their traffic. Analyses results. Based on statistical data, it is established that the annual growth index of Internet trade in Ukraine in 2019 was 49.8% (with retail trade only 17.6%), in 2018 these figures were 35.4% and 14 , 1%. It was determined that the most popular goods that consumers bought online were clothing, footwear and accessories, but the l

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Baurina, S. B. "Tools of Mobile Marketing of Today’s Business-Structures." Vestnik of the Plekhanov Russian University of Economics, no. 3 (May 23, 2024): 230–42. http://dx.doi.org/10.21686/2413-2829-2024-3-230-242.

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The development of information technologies and use of mobile devices that help establish direct contacts at a distance became an integral part of people life and tools of conducting today’s business. These factors promote the development of mobile marketing, a new and promising trend of work, which is characterized by interactive contact with target audience beyond space limits. There are a lot of investigations and publications dealing with different aspects of mobile marketing, however the problem of tools of mobile marketing stirs high interest of academic community. The goal of the articl

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Hashem, Tareq N. "Can Aggressive Marketing Cause an Ethical Dilemma?" International Journal of Membrane Science and Technology 10, no. 4 (2023): 1216–29. http://dx.doi.org/10.15379/ijmst.v10i4.2233.

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Current aimed to answer the question of whether aggressive marketing (Intensity, Frequency, Intrusiveness, Personalization and Persistence) can be seen as an intruder to the ethical value of marketing tactics and strategies. Theoretical framework: Many organizations are seeking multiple approaches to market their product/services. Come of them do not give much attention to the marketing approach as long as it may comeback with profit and promotion to their products. One of these approaches are now called aggressive marketing which is based on organization taking risks and proactive tactics in

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Eltaweel, M. "Social Marketing Plays As a Donation Box When It Comes to Fundraising." Journal of Global Oncology 4, Supplement 2 (2018): 189s. http://dx.doi.org/10.1200/jgo.18.41900.

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Amount raised in 2017 Financial donation 628,111.61 USD Other donations 117,601.73 USD March 2018 Financial donation 109,844.00 USD Background and context: Qatar Cancer Society Marketing Department work hand in hand with the society when it comes to fundraising. Aim: Our aim is to bring cancer awareness into the Qatar community as well as provide cancer patients and the organization with the needed fund to either cover cancer cases who needs financial support inside Qatar. And to financial support the organization to continue its awareness activities. Strategy/Tactics: Our campaigns are based

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Bogel, Gayle. "Social Marketing and the School Library: An Effective Path to Collaboration?" Evidence Based Library and Information Practice 3, no. 2 (2008): 61. http://dx.doi.org/10.18438/b8bg6z.

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A Review of: Immroth, Barbara and W. Bernard Lukenbill. “Teacher-School Library Media Specialist  Collaboration through Social Marketing Strategies: An Information Behavior Study.” School Library Media Research 10 (2007). 22 April 2008 .  Objective - The study attempted to apply the strategies of social marketing theory to collaboration between school librarians and teachers.  Design - Based on the 1972 theory of social marketing by Zaltman, Kotler and Kaufman, a cohort of students in a graduate-level practicum established a collaborative unit with selected

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Ehmke, Cole. "Direct Marketing via US Postal Service’s Every Door Direct Mail Program." Journal of Extension 61, no. 2 (2023). http://dx.doi.org/10.34068/joe.61.02.14.

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In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.

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Czaplicki, Lauren, Basmah Rahman, Randall Simpson, et al. "GOING SmokELESS: PROMOTIONAL Features AND Reach of U.S. SMOkeless Tobacco Direct-mail Advertising (July 2017-August 2018)." Nicotine & Tobacco Research, December 3, 2020. http://dx.doi.org/10.1093/ntr/ntaa255.

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Abstract Introduction While cigarette use in the U.S. has declined over time, smokeless tobacco (SLT) use has remained steady. Direct-mail advertising and coupon redemption have been linked to increased tobacco use, and efforts to promote SLT through direct-mail advertising may contribute to sustained SLT use. We examined reach of SLT direct-mail advertisements by recipient demographics and promotional features, including coupons. Methods Direct-mail data (n=418) were acquired from Comperemedia (Mintel) and coded for product type (traditional (e.g. chewing tobacco), pouched (e.g. moist snuff,

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Czaplicki, Lauren, Minal Patel, Basmah Rahman, Stephanie Yoon, Barbara Schillo, and Shyanika W. Rose. "Oral nicotine marketing claims in direct-mail advertising." Tobacco Control, May 6, 2021, tobaccocontrol—2020–056446. http://dx.doi.org/10.1136/tobaccocontrol-2020-056446.

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BackgroundLittle is known regarding how oral nicotine products (eg, nicotine pouches, lozenges) are marketed to consumers, including whether potential implicit reduced harm claims are used. In the current study, we explored the marketing claims present in a sample of direct-mail oral nicotine advertisements sent to US consumers (March 2018–August 2020).MethodsDirect-mail ads (n=50) were acquired from Mintel and dual-coded for the following claims: alternative to other tobacco products, ability to use anywhere, spit-free, smoke-free and product does not contain tobacco leaf. We merged the coded

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Quist, Dela. "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact." Journal of Digital & Social Media Marketing, May 1, 2013. http://dx.doi.org/10.69554/awbd7032.

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E-mail marketing is still dominated by a direct mail world view, with a focus on recency, frequency and monetary value (RFM) and a resulting fixation on relevance, timing and tighter targeting. As a result, e-mail marketers are trying to get subscribers to open, click and buy more often by sending fewer messages. Current performance metrics are both limiting and misleading. Thinking of e-mail as fundamentally a broadcast advertising channel shifts the focus onto reach, frequency and impact (RFI), unlocking the brand potential of e-mail.

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