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Relevant bibliographies by topics / Advertising equivalent

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Academic literature on the topic 'Advertising equivalent'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Advertising equivalent"

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Okuneva, Irina O. "TRANSLATION ISSUES AND SEMANTICS OF PUBLICITY IN ADVERTISING AND POLITICAL DISCOURSES." RSUH/RGGU Bulletin. Series Psychology. Pedagogics. Education, no. 3 (2021): 152–61. http://dx.doi.org/10.28995/2073-6398-2021-3-152-161.

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The article discusses translation difficulties of the term “publicity” from English into Russian in advertising and political discourses. Despite many translation equivalents that dictionaries offer, there is no universal, unambiguous and accurate equivalent for the term “publicity” in the Russian language, and the available variants often include additional evaluative connotations that the original English term does not contain. The context and type of discourse determine considerably the choice of a translation equivalent of publicity. It is noteworthy that the concept of “publicity” is one

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Noland, Carrie. "Poetry at Stake: Blaise Cendrars, Cultural Studies, and the Future of Poetry in the Literature Classroom." PMLA/Publications of the Modern Language Association of America 112, no. 1 (1997): 40–55. http://dx.doi.org/10.2307/463052.

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Cultural studies has tended to neglect poetic texts, but poetry is in fact well suited to provoke classroom debates concerning the cultural construction of the aesthetic object, as Blaise Cendrars's Dix-neuf poèmes élastiques (Nineteen Elastic Poems) confirms. Bakhtin's notion of the heteroglossic helps to demonstrate that Cendrars's poems are also “rejoinders” in a dialogue with their institutional other: advertising. But Cendrars does not merely claim advertising as poetic material; he identifies poetry as a form of advertisement. Cendrars suggests that the symbolic capital of poetry cannot

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Nabilah Layaliya, Fina, and Bernadus Wahyudi Joko Santoso. "Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY." Journal AL-MUDARRIS 5, no. 2 (2022): 147. http://dx.doi.org/10.32478/al-mudarris.v5i2.1014.

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One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discourse can be in the form of text, both written and spoken. Therefore, in examining Spotify's advertising discourse, speech act analysis can be used as a knife of study. This study uses a qualitative approach and is a qualitative descriptive study. In collecting data, the method used in this research is

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Lopez-del-Castillo-Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (2020): 71–90. http://dx.doi.org/10.5783/rirp-20-2020-05-71-90.

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This research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated. The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent. However, despite

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Lyulina, Anna V., and Angelina L. Palyaeva. "PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS." Sovremennye issledovaniya sotsialnykh problem 14, no. 4 (2022): 85–95. http://dx.doi.org/10.12731/2077-1770-2022-14-4-85-95.

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The article deals with the peculiarities of epithets translation in the advertising texts for children’s goods which are determined by the necessity of correct manipulative intentional message rendering. Epithets are regarded by the authors of the article as actualizers of mass recipients’ manipulation targets which are used by text producers for necessary perlocutionary effect achieving. Human vital needs, some basic emotions and parental instinct are specified as basic mass recipients’ manipulation targets. The goal of the article is to reveal the main peculiarities of epithets translation i

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Kinnucan, Henry, and Olan D. Forker. "Allocation of Generic Advertising Funds Among Products: A Sales Maximization Approach." Northeastern Journal of Agricultural and Resource Economics 17, no. 1 (1988): 64–71. http://dx.doi.org/10.1017/s0899367x00001653.

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With the passage of the Dairy and Tobacco Adjustment Act of 1983, dairy fanner investment in product research, nutrition education, advertising, and promotion in the United States increased from $60 million to $200 million annually. A key decision faced by boards managing these funds is how best to allocate available advertising funds among the various dairy products. In this paper an economic model is developed that shows the allocation of funds among products that would maximize sales in a given market. The model is applied to the New York City market with results suggesting that over the st

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Aqil, Muhammad Mustafa. "Implicature Analysis of Milk Advertising." Inkubis : Jurnal Ekonomi dan Bisnis 5, no. 2 (2024): 227–39. http://dx.doi.org/10.59261/inkubis.v5i2.78.

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This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. Note-taking techniques are also used in transcribing speech. To test the validity of the data, this study used the method of increasing persistence and using reference materials. The data that has been collected will be analyzed using a pragmatic equivalent technique

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Miroshnikova, E. A. "Lexical peculiarities of advertising texts as a marker of cultural specificity." Гуманитарные и юридические исследования 10, no. 1 (2023): 159–65. http://dx.doi.org/10.37493/2409-1030.2023.1.20.

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The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pragmatic power of the advertising text using vocabulary with a cultural component, ways of translating lexical units unfamiliar to the reader, as well as pragmatically marked specific features of the vocabulary of tourist advertising texts in English and Russian. The article is based on the fact that

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Kuberasyani, Ida Ayu Ruby, and Ketut Rahyuda. "PERAN WORD OF MOUTH MEMEDIASI HUBUNGAN ANTARA IKLAN DAN HARGA TERHADAP MINAT BELI." E-Jurnal Manajemen Universitas Udayana 8, no. 7 (2019): 4589. http://dx.doi.org/10.24843/ejmunud.2019.v08.i07.p21.

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This study aims to find out how word of mouth mediates the relationship of advertising and prices with buying interest in Traveloka.com and knows how much influence Traveloka.com advertisements have on the interest in buying Traveloka.com. This research was conducted by distributing questionnaires to 100 respondents. The sample criteria in this study are domiciled in the city of Denpasar, respondents who have at least high school or equivalent education, respondents have never used traveloka.com. The types of data used in this study are qualitative data and quantitative data. The data analysis

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Boeva-Omelechko, Natalya B. "Antonymy in an Advertising Slogan." Proceedings of Southern Federal University. Philology 2021, no. 2 (2021): 21–28. http://dx.doi.org/10.18522/1995-0640-2021-2-21-28.

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The relevance of this work is due to the priority of such research areas as pragmalinguistics, the theory of persuasion, the theory of antonymy and the linguistics of creativity, as well as the need of further investigation of expressive potential of antonymy in extremely popular advertising texts. The purpose of this work is to analyze the types of lexical, morphological, syntactic and text-based antonyms involved in creating advertising slogans in Russian and English linguistic cultures. According to the results of the analysis of empirical material, these types include lexical systemic and

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Dissertations / Theses on the topic "Advertising equivalent"

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Бондаренко, Алла Федорівна, Алла Федоровна Бондаренко, Alla Fedorivna Bondarenko та С. В. Дубовик. "Підходи до визначення ефективності паблік рілейшнз у банківських установах". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/63371.

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Pertu, Elena <1980&gt. "The problems of equivalence in advertising translation: examples from English and Russian." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/3325/1/pertu_elena_thesis.pdf.

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Abstract The academic environment has recently recognized the importance and benefits that an extensive research on the translation of advertising can have for translation studies. Despite the growing interest and increasing research activity in the field it is still difficult to speak about a theory of advertising translation in general. There is a need for further study encompassing different languages and both heterogeneous and homogenous cultures that will give the possibility to receive a more complete map of what the translation of advertising is and should be. Previous studies have b

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Pertu, Elena <1980&gt. "The problems of equivalence in advertising translation: examples from English and Russian." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amsdottorato.unibo.it/3325/.

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Abstract The academic environment has recently recognized the importance and benefits that an extensive research on the translation of advertising can have for translation studies. Despite the growing interest and increasing research activity in the field it is still difficult to speak about a theory of advertising translation in general. There is a need for further study encompassing different languages and both heterogeneous and homogenous cultures that will give the possibility to receive a more complete map of what the translation of advertising is and should be. Previous studies have b

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Baird-Harris, Kay O'Connor Brian C. "Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12077.

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Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information

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Конященкова, І. Ю. "Комунікативно-прагматичні аспекти перекладу німецькомовних рекламних текстів". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86580.

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Головною метою перекладача під час перекладу рекламних текстів є забезпечення у реципієнта відповідної реакції та встановлення у нього таким чином необхідного прагматичного відношення до повідомлення. Актуальність теми роботи полягає у необхідності поглиблення та систематизації знань про комунікативно-прагматичний переклад німецькомовної реклами. Методологічна база дослідження передбачає використання таких методів: теоретичний аналіз (опрацювання основних теоретичних понять, які стосуються реклами та її перекладу); теоретичний синтез (узагальнення теоретичних відомостей про засоби впливу в ні

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STREITOVÁ, Lucie. "Hodnocení vybraných PR kampaní." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187662.

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This thesis has been prepared both in theoretical level, which based on a study of the literature and at the practical level, where they evaluated a selected PR campaigns in company E.ON with using method AVE. The practical part is first introduced company E.ON Czech, its communication activities and the process of PR communication within the organization. Then followed by evaluation of selected PR campaigns by method AVE, which based on the sum of the prices of advertising space used by the media in the context of PR communication. PR communication is a cost savings over standard paid adverti

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João, Manuel de Almeida Pinho João. "O papel da assessoria de imprensa nas estratégias de patrocínios na área da música." Master's thesis, 2014. http://hdl.handle.net/10400.26/22749.

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Books on the topic "Advertising equivalent"

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Howat, Daniel. Academic Microsoft Research : Internet Equivalent of the Pleistocene: Microsoft Advertising. Independently Published, 2021.

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Book chapters on the topic "Advertising equivalent"

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Księcikowska, Magdalena. "La transcreazione di pubblicità per il marketing internazionale come un modo di rivivere il testo originale." In L’art de vivre, de survivre, de revivre. Approches linguistiques. Le 50e anniversaire des études romanes à l’Université de Łódź. Wydawnictwo Uniwersytetu Łódzkiego, 2022. http://dx.doi.org/10.18778/8220-879-5.12.

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The article discusses the phenomenon of transcreation, a translation method used in the advertising industry as one of the stages in the development of an international advertising campaign. Transcreation is halfway between translation and the creation process from scratch, so it seems like a perfect solution to revive the original message in one new version. It is based on the adaptation of the original intent of the advertisement in order to obtain an equivalent reaction from the relevant public, taking into account the socio-cultural differences and nuances, linguistic peculiarities and hab

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Politis, Dionysios. "Spam and Advertisement." In Socioeconomic and Legal Implications of Electronic Intrusion. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-204-6.ch017.

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A significant problem of our times, accelerated by the advances in technology, is the plethora of commercial Internet messages usually defined as spam, while the equivalent in classic television emission is the frequent and uncontrollable advertisement. Advertisement, perceived as an expression and factor of the economy, is legitimate and desirable. However, abusive advertising practices cause multiple damage: invasion in our private communication space, homogenisation of morals and customs leading to globalized overconsumption. Variations and cloning of spam and advertisement include spim, di

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Marsden, Chris, Ian Brown, and Michael Veale. "Responding to Disinformation." In Regulating Big Tech. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197616093.003.0012.

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This chapter elaborates on challenges and emerging best practices for state regulation of electoral disinformation throughout the electoral cycle. It is based on research for three studies during 2018–2020: into election cybersecurity for the Commonwealth; on the use of artificial intelligence (AI) to regulate disinformation for the European Parliament; and for UNESCO, the United Nations body responsible for education. The research covers more than half the world’s nations, and substantially more than half that population, and in 2019 the two largest democratic elections in history: India’s ge

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Watkin, Sara, and Andrew Vincent. "Job Applications." In The Consultant Interview. Oxford University Press, 2011. http://dx.doi.org/10.1093/oso/9780199594801.003.0006.

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This chapter deals with the application process. By the end, you should have a thorough understanding of: • The regulations that apply • How to apply • Critical considerations when applying • How to improve your chances of being short-listed • Key pitfalls to avoid All appointments to the role of consultant are governed by specific regulations at both a health service level and an employment law level. All potential employers must adhere to the rules and regulations existing under British law that relate to equality, diversity and discrimination. Additionally, NHS Trusts, Primary Care Trusts (

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Košćak, Nikola. "Figure bjelina." In Periferno u hrvatskom jeziku, kulturi i društvu / Peryferie w języku chorwackim, kulturze i społeczeństwie. University of Silesia Press, 2021. http://dx.doi.org/10.31261/pn.4038.08.

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Stylistics and rhetoric have always neglected stylogenic procedures associated with the writing level of the language message, procedures based on manipulating the spacing between the words remaining peripheral even in one of the most elaborate overviews of the figures of writing, that of the German rhetorician H. F. Plett, who displays a series of procedures the basis of which is playing of graphemes (or graphs), punctuation and spelling signs. The method of this research will be inspired by the research of Plett, who divides and defines the graphemic figures (as he calls the processes known

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Gugić, Jelena. "44*Adjective-noun Collocations in Tourist Advertising Brochures About Istria: a Corpus-based Translation Study." In Jezik in turizem, Language and Tourism, Sprache und Tourismus. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-549-8.3.

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The aim of this research is to determine the collocation strength and contrastively analyse adjective-noun collocations in tourist advertising brochures about Istria found on the official web-page of the Croatian Tourist Board assuming that collocations found in the brochures will be stronger, i.e. more typical, and that most collocations in the English language will be direct translation equivalents of the Croatian collocations. The research starts by describing the position and importance of tourism in the overall European and Croatian industry. It then continues with a definition of colloca

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Conference papers on the topic "Advertising equivalent"

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Clark, Karson P. "The Effects of Fluoropolymer Coated Fasteners on Nut Friction Factors." In ASME 2018 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/pvp2018-84027.

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Fluoropolymer-industrial coatings containing PTFE, also referred to by the tradename Xylan® 1424, are applied in a thin film to provide both lubrication and corrosion resistance. Fluoropolymer coated fasteners are manufactured by a multitude of companies with varying manufacturing practices, procedures, and quality metrics. Fluoropolymer coated fasteners are being considered by major power producers to be used in natural gas transmission lines for their advertised and expected low coefficient of friction properties in place of standard carbon steel fasteners with manually applied lubrication.

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Dugo, Víctor, and David Gávez. "Optimizing floor price in Real Time Bidding." In CARMA 2023 - 5th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/carma2023.2023.16452.

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AdNetwork companies are very much a part of today's new digital marketing methods. This paper aims to develop an algorithm that solves the problems of AdNetwork companies in setting optimal floor prices. Establishing the optimal starting price for the bid is equivalent to setting the price that maximises revenue, which is optimal for the publisher and the AdNetwork company. In this market, that price will balance two opposite scenarios: a high floor price could lead to some impressions unsold, while a low floor price could be insufficient to reach profit margins. The contribution is twofold. F

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Rong, Zhang, and Ren Qingzhong. "Equivalence between sethi advertising model and a scalar LQ differential game." In 2013 25th Chinese Control and Decision Conference (CCDC). IEEE, 2013. http://dx.doi.org/10.1109/ccdc.2013.6561115.

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Xing, Yidan, Zhilin Zhang, Zhenzhe Zheng, et al. "Truthful Auctions for Automated Bidding in Online Advertising." In Thirty-Second International Joint Conference on Artificial Intelligence {IJCAI-23}. International Joint Conferences on Artificial Intelligence Organization, 2023. http://dx.doi.org/10.24963/ijcai.2023/325.

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Automated bidding, an emerging intelligent decision-making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate the cumulative utilities and have private financial constraints over multiple ad auctions in a long-term period. Based on these distinct features, we consider a new ad auction model for automated bidding: the values of advertisers are public while the financial constraints, such as budget and return on investment (ROI) rate, are private types. We derive the truthfulness conditions with respect to private constraints

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