Relevant bibliographies by topics / Advertising ethics

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertising ethics'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 January 2023

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Journal articles on the topic "Advertising ethics"

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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethics (EPI) is “self-regulation” to maintain the authority of advertising industry and to protect consumers. For this reason, Indonesian Association of Advertising Companies (P3I) formed a tool to supervise the implementation of Indonesian Advertising Ethics, namely Advertising Standards Committee (BPP) that works right under the central of Indonesian Association of Advertising Companies (P3I). The function of Advertising Standards Committee (BPP) is to supervise advertisings that are considered violating Indonesian Advertising Ethics (EPI) and give reprimands to the perpetrators of these violations. In addition to that, to answer the dynamic of advertising industry, which since ten years ago has widely spreaded to digital platforms, two amendments has done to Indonesian Advertising Ethics (EPI), namely in the year of 2014 – which generated Indonesian Advertising Ethics (EPI) 2014 – and also in the year of 2020 – which generated Indonesian Advertising Ethics 2020. This research aims to find out changes in Indonesian Advertising Ethics 2014 and Indonesian Advertising Ethics (EPI) 2020 to answer the dynamic of advertising industry in Indonesia. This research use advertising concepts related to the relationship between advertising and social condition of society. This research use study case method by extracting data through in-depth interview with the head of Advertising Standards Committee (BPP). The result of this research is expected to become input for Indonesian Advertising Council (DPI) that is currently revising Indonesian Advertising Ethics in the realm of digital advertising.
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Cox, Kenneth M. "Advertising ethics." Journal of the American Dental Association 118, no. 6 (June 1989): 680. http://dx.doi.org/10.14219/jada.archive.1989.0161.

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McGann, Anthony F. "Advertising Ethics." Journal of Advertising 15, no. 2 (June 1986): 3. http://dx.doi.org/10.1080/00913367.1986.10672998.

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Fullerton, Jami A., Alice Kendrick, and Lori Melton McKinnon. "Advertising Ethics." Journalism & Mass Communication Educator 68, no. 1 (January 17, 2013): 33–49. http://dx.doi.org/10.1177/1077695812472894.

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Alexander, Denis R. "Advertising ethics." New Scientist 199, no. 2667 (July 2008): 22. http://dx.doi.org/10.1016/s0262-4079(08)61917-x.

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Polkinghorne, John. "Advertising ethics." New Scientist 199, no. 2668 (August 2008): 20. http://dx.doi.org/10.1016/s0262-4079(08)61985-5.

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Taylor, George. "Advertising ethics." New Scientist 199, no. 2670 (August 2008): 20. http://dx.doi.org/10.1016/s0262-4079(08)62108-9.

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Higgins, Neil. "Advertising ethics." New Scientist 199, no. 2670 (August 2008): 21. http://dx.doi.org/10.1016/s0262-4079(08)62116-8.

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DR. (MRS.) M. NAGAMANI, DR (MRS ). M. NAGAMANI, and S. ASHA S. ASHA. "Advertising Ethics – An Indian Perspective." Indian Journal of Applied Research 4, no. 5 (October 1, 2011): 1–4. http://dx.doi.org/10.15373/2249555x/may2014/210.

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Moitra, Rimi, Neha Purohit, and Anindo Bhattacharjee. "Advertising Ethics: Towards a Stakeholder Approach." Purushartha - A Journal of Management Ethics and Spirituality 15, no. 01 (July 10, 2022): 142–58. http://dx.doi.org/10.21844/16202115111.

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Advertising ethics is a perineal issue which has been addressed in many different ways in the earlier studies published in leading research outlets. However, a comprehensive stakeholder-based view of advertising is the need of the hour. In this paper, the authors revisit the existing literature of advertising ethics that addresses the multiple issues such as advertising to vulnerable population, stereotyping, deception, ethical issues in online advertising, etc. "A conceptual framework for stakeholder approach to advertising has been proposed by the authors which can be a starting point for future research in advertising ethics that addresses the multiple stakeholders of the business of advertising (e.g. advertising professional, client, agency, regulatory bodies, etc.), the target audience of advertising, and the society.
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Dissertations / Theses on the topic "Advertising ethics"

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Fischer, James Karl. "Professional sacrifice : architects, ethics and advertising." Thesis, Open University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.411258.

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Spangenberg, Lizette. "An exploration of the ethics of scam advertising and advertising awards shows in South Africa." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/53467.

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This research project has explored selected ethical issues raised by scam advertising in the South African advertising industry, as well as in relation to a wider discourse on advertising awards. In Chapter One the aims of the study were introduced, and some background information on the practice was provided. A literature review was also performed on previous research that has been conducted on this subject. It was discovered that very little of this sort of research has been done, and none of it has been done in a South African context. Chapter Two focused on the phenomenon of scam advertising in order to gain a better understanding of the practice thereof. Advertising agencies rely on creative rankings in order to get onto long and shortlists to pitch to new clients and thus gain new clients and new business. This fulfils the first research objective: to understand how advertising creatives attract new business and clients, and how this has changed over the years. The second research objective is to examine how this shift in attracting clients has caused scam advertising to come about. One finds that the only way to better one's creative ranking is to win more awards at both local and international awards shows. However, once agencies are appointed by a new client, the client rarely allows them to work at a creative level sufficient to win more awards, thus agencies and creatives turn to scam advertising in order to fulfil this need. At this point it can easily start to appear that advertising awards shows only exist to fuel this need for creative rankings, and may therefore even unintentionally encourage scam advertising. Awards shows fulfil important roles in the industry: they serve as inspiration for creatives, and allow for an official ranking by an independent authority. There are many critiques against advertising awards shows as well, however, and Raszl (2009) points out a few areas that he believes needs to be reformed: not taking the effectiveness of a campaign into consideration when judging, not being strict enough against scam advertising, the high cost of entry into awards shows, and that awards shows should not only exist to reward creatives. Adding onto this, Goodwin (2015) also proposes that awards shows should include new categories, such as "Biggest Failure", "Performance Marketing", "Experience Design", and "Best Business Solution". In order to combat the trend of scam advertising, advertising awards shows have implemented increasingly stringent rules. There is no consensus in the industry or among creatives as to what constitutes scam advertising, however, which leaves one unable to form a clear definition of scam advertising. But by combining the different rules from advertising awards shows, one is able to list different characteristics that may deem advertising as scam advertising by some: 1. advertising that was created and/or entered without the client s consent, 2. advertising that was created for a fake client, 3. and advertising that was never aired, flighted, published or launched. 4. advertising that was only flighted once or executed in accordance with minimum airing or publishing requirements, 5. advertising that was created for the sole purpose of entering it into awards, 6. advertising created without a genuine brief from a client, and/or 7. advertising paid for by the advertising agency itself. As has been mentioned, not all of these rules hold for all of the awards shows, however: what is considered acceptable by one awards show, may be regarded as scam advertising by another. Therefore eligibility for entry into an awards show is separate from an advertisement's perceived status as scam advertising by some. This fulfils the third research objective: to explore the role of advertising awards shows and their rules, and to formulate a description of scam advertising to be used in this dissertation. Scam advertising also holds many benefits and disadvantages for both creatives and advertising agencies. This is explored by looking at an example of scam advertising that was exposed at the 2013 Loerie Awards MetropolitanRepublic' Project Uganda which was executed for MTN Uganda. Through examining this example it was discovered that agencies that get caught out for scam advertising can face the following consequences: 1. The agency's reputation can be harmed. 2. The agency can be reprimanded by official bodies, such as the Loerie Awards or the ACA. 3. The agency can lose the client that they created scam advertising on behalf of. 4. The agency can lose other clients that do not want to be affiliated with an agency that creates scam advertising. 5. Damage can be incurred to the brand of the client for whom the scam advertising was created. When looking at possible benefits for an agency that enters scam advertising and does not get caught, the following can occur: 1. The agency can win creativity awards which would mean: a. receiving a higher creative ranking and b. reassurance for existing clients that they're in safe hands. 2. The agency can win new clients. 3. The agency can draw in creatives that want to work there. 4. The agency can receive exposure due to their work. 5. The agency can gauge the quality of their work against their peers'. 6. Clients may be encouraged to take more risks and trust the creative process. By looking at all of the different benefits and disadvantages that creatives face from creating scam advertising, one finds the following: 1. Creatives can gain recognition, respect and acknowledgement from their peers. 2. Creatives can be promoted.
Dissertation (MA)--University of Pretoria, 2015.
Visual Arts
MA
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Chini, Farrah. "Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment." Thesis, Linköpings universitet, Centrum för tillämpad etik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70014.

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Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. The thesis goes further in assessing the benefits from normative ethical principles, including using Rawls difference principle as a guide, to evaluate which side of the debate conforms more logically along the teachings of ethical philosophy. At the end it is apparent that the least advantaged members of society do not benefit from this aggressive marketing strategy. It concludes that the pharmaceutical industry makes exaggerated claims of providing the public increased autonomy when, in reality, it is trying to further its own cause of making huge profits for its shareholders. This thesis also reaches the conclusion that the industry uses patients as a means to achieve its own end, that end being unreasonable levels of profit.
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Ostroff, Percy. "The law of deceptive advertising and "The methods of ethics" : an exposition." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=64071.

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Fuller, Jack. "Desire and the ethics of adverstising." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:fbf15b78-2712-4c2d-a07a-fcdce4799425.

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The aim of this thesis is to examine advertising from the point of view of Christian ethics: how it works, what is wrong with it and how it might go right as a practice. It argues that much existing criticism of advertising is justified, but that its power to create desire might be turned towards serving the good of the education of desire, leading us towards, or strengthening, a love of God, and helping us relate to products and services based on this love. This is significant because learning to desire well is central to living a Christian life, and because advertising influences how many people desire today. In contrast to authors who simply criticise advertising, often as part of a general critique of consumer culture, this thesis offers a constructive and detailed examination of the practice itself, looking at how its techniques work and how they might be reformed into an 'art of advertising'. In making this argument the thesis draws primarily on Augustine, in addition to Plato, and modern critics of advertising. First, it describes desire, before examining how advertisements create desire, followed by an assessment of existing criticisms of this process. It then develops an account of the education of desire, identifying what an art of advertising should aim to achieve, before examining the techniques by which an advertisement might achieve this. The argument is intended to contribute to a project within Christian ethics of critiquing advertising, and presenting a workable ethical vision for the future of the industry.
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Veselková, Martina. "Ethics in Advertising. The Comparison of Czech Republic and Foreign Countries." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77030.

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This thesis deals with the ethics approaches in advertising in different countries. First of all I describe the culture influence to the ethical values in the countries which need to be respected in the advertising appeal selection especially in the international advertising. In order to identify the concrete ethical values and attitudes in particular countries, the legal regulations and self-regulatiuons rules in advertising were analyzed. Furthermore, I choosed the unethical ads in particular countries and explained that approach through the theory of Hofstede's Cultural Dimension Model. The conclusions of such ethical analysis could be used in the international advertising. For this cross-country ethical comparison was chosen Czech Republic, China, India and Great Britain.
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Moser, Ann Wiley. "The impact of lawyer advertising on the public's image of the law profession." Thesis, Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/30528.

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Smallwood, Chelsea D. "Native advertising: Power, responsibility and risk." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122568/1/Chelsea_Smallwood_Thesis.pdf.

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Native advertising has the ability to integrate brand messages into content which is relevant and interesting to consumers and as such it has become an important element of digital marketing. However, Native Advertising has also attracted criticism for potentially being misleading, deceptive and difficult to regulate. Using the Power-Responsibility Equilibrium theory this study examines native advertising from a stakeholders' perspective by investigating ethical, regulatory and risk considerations. The findings indicate there are differing levels of power and responsibility when developing native advertising content and that risk is a contributing factor in balancing or disrupting the balance of power and responsibility.
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Longaray, Kovalchuk Enrique Vladimir. "El impacto del scam advertising social de Cannes Awards en la ética publicitaria." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653089.

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El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura de publicidad social antiética y cómo lo están haciendo. Para ello se realizará un análisis cualitativo de una campaña social reciente ganadora de premios en Cannes Lions que fue identificada como scam ad. El caso es “A Love Song Written By a Murderer” de la agencia Circus GREY (Perú, 2017). Esta campaña será analizada desde el enfoque de la ética. Esto se debe a que consideramos que el scam advertising genera un debate ético sobre la pertinencia de estas prácticas en la industria publicitaria y sus premiaciones en festivales como Cannes Lions a lo largo de los años. En ese sentido, utilizaremos las posturas del utilitarismo ético, la deontología Kantiana, y la ética publicitaria. A su vez, el análisis será complementado con entrevistas a publicistas con experiencia en el campo de la publicidad social.
This paper is focused on analyzing social campaigns that used fake ads (scam ads) with the purpose of winning awards. We will identify if the festival awards of the advertising industry are encouraging a culture of anti-ethic social advertising and how are they doing it. Because of that, we are going to do a qualitative analysis of a recent social campaign that won in Cannes Lions and was identified as a scam ad. The selected campaign is “A Love Song Written By a Murderer” by Circus GREY (Peru, 2017). This campaign will be analyzed from the perspective of ethics. The reason of that is because scam advertising represents a problem that generates an ethic debate about la pertinence of this practices in the advertising industry and it´s festival awards like Cannes Lions. Because of that, we are going to use the ethic utilitarianism, the ethic deontology (specifically Kant´s deontology) and the advertising ethics. In addition, we´re going to complement the analysis by interviewing publicists that are experienced in the field of social advertising.
Trabajo de investigación
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Heselius, Tobias, and Harrison Felix Gross. "Kommentera och sprid. : En kvalitativ studie i reklamproducenters syn på viral reklam i Sverige." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20480.

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The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to: To clarify the underlying reasons for the use of viral advertising. To clarify the advertising producers ethical views on hidden viral advertising. The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only. The following points are the essential conclusions of our study: Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used. The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising. Viral advertising where the sender is hidden or unclear is always seen as unethical. It is not seen as unethical to spread advertisements through social media as long as the sender is apparent. To produce viral advertising with the intent of generating effective spread is seen as ethically acceptable as long as the sender is apparent. The openness of the Internet creates an opportunity for the consumer to criticice questionable advertising unimpeded, this means that hidden viral advertisment is not seen as a sustainable approach in the long run.
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Books on the topic "Advertising ethics"

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McStravick, Julie. Advertising ethics. [s.l: The Author], 1996.

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Brett, Van Heekeren, ed. Advertising ethics. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.

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Hill, Louise L. Lawyer advertising. Westport, Conn: Quorum, 1993.

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Saucier, Rick D. Marketing ethics. Lewiston [N.Y.]: Edwin Mellen Press, 2008.

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Macaulay, Stewart. Lawyer advertising: "yes, but ... ". Madison, Wis: Institute for Legal Studies, University of Wisconsin-Madison, Law School, 1985.

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Smolla, Rodney A. Law of lawyer advertising. [St. Paul, MN]: Thomson West, 2006.

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Smolla, Rodney A. Law of lawyer advertising. [Eagan, MN]: Thomson/West, 2006.

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The fight for truth in advertising. New York: Garland, 1985.

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Ethics and manipulation in advertising: Answering a flawed indictment. Westport, Conn: Quorum, 1997.

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Meiden, Anne van der. Reclame en ethiek. 4th ed. Leiden: Stenfert Kroese, 1988.

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Book chapters on the topic "Advertising ethics"

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Gustafson, Andrew B. "Advertising Ethics." In Encyclopedia of Business and Professional Ethics, 1–5. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-23514-1_411-1.

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Lester, Paul Martin. "Advertising Ethics." In Visual Ethics, 70–81. 2nd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003243045-7.

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Drumwright, Minette E. "Ethics and Advertising Theory." In Advertising Theory, 503–22. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge communication series |: Routledge, 2019. http://dx.doi.org/10.4324/9781351208314-30.

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McStay, Andrew. "Conclusions, Ethics and Future Directions." In Digital Advertising, 205–20. London: Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-137-01365-1_8.

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Sellers, April E. "Food Advertising." In Encyclopedia of Business and Professional Ethics, 1–3. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-23514-1_200-1.

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Singh, Gurbir, and Abhishek Mishra. "Ethics and Celebrity Advertising." In Ethical Branding and Marketing, 173–84. New York, NY : Routledge, 2019. | Series: Routledge advances in management and business studies: Routledge, 2019. http://dx.doi.org/10.4324/9780429442520-12.

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Bobbitt, Randy. "Ethical Issues in Advertising." In Exploring Communication Ethics, 164–87. New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429324475-8.

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McStay, Andrew. "Advertising to Children: Regulations and Ethics for Digital Media." In Digital Advertising, 121–31. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-49435-1_9.

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Aylsworth, Timothy. "Autonomy and Advertising." In Encyclopedia of Business and Professional Ethics, 1–4. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-319-23514-1_1341-1.

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Christians, Clifford G., Mark Fackler, Kathy Brittain Richardson, and Peggy J. Kreshel. "Advertising in an Image-Based Media Culture." In Media Ethics, 202–22. 11th edition. | London ; New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429282249-7.

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Conference papers on the topic "Advertising ethics"

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Bachnik, Katarzyna. "Corporate Social Responsibility and the Ethics in Advertising." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.078.

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Mohd Omar, Mohd Hanif, Azahar Harun, Abdul Rauf Hj Ridzuan, Ariff Imran Anuar Yatim, and Anwar Farhan Zolkeplay. "Approach of Ethics Model on Viral Video Advertising in Malaysia." In Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia. EAI, 2022. http://dx.doi.org/10.4108/eai.24-8-2021.2315272.

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Papakyriakopoulos, Orestis, Christelle Tessono, Arvind Narayanan, and Mihir Kshirsagar. "How Algorithms Shape the Distribution of Political Advertising." In AIES '22: AAAI/ACM Conference on AI, Ethics, and Society. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3514094.3534166.

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Arroyo Aparicio, A. "44. Misleading advertising on food sector: European and US legal perspectives." In 13th Congress of the European Society for Agricultural and Food Ethics. The Netherlands: Wageningen Academic Publishers, 2016. http://dx.doi.org/10.3920/978-90-8686-834-6_44.

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Kamada, Kouki, Anna Endo, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Analysis of How Impressions are Fixed After One Week of Listening to Music Using Subjective Evaluation and Brain Activity Measurement." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001763.

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In advertising and marketing, information is often repeatedly presented to consumers to increase their interest and sensitivity. This method is based on what is known in psychology as the ‘mere exposure effect’. In contrast, there is a growing interest in "neuromarketing," the application of brain science ideas to marketing, and the relationship between various psychological effects and brain activity in marketing. Brain measurements have also been used to study the mere exposure effect.However, although there have been various neuroscientific studies and verifications of the mere exposure effect, there have been few experiments that involve multiple exposure to stimuli across days. Therefore, we measured brain activity to investigate the effect of stimulus presentation across multiple days on impressions.In this study, we conducted an experiment in which subjects listened to music every day for a week. On the first day, when the subjects listened to the music for the first time, we conducted subjective evaluations of liking and brain function measurements. The next day, they listened to the music once every day, at home, for five days. On the last day, six days after the first day, we conducted the same subjective evaluation and brain function measurements as on the first day. To create music stimuli that the subjects had never perceived before, an automatic music creation tool was used.During brain activity measurement using optical topography, we focused on the change in the impression of likeability. In optical topography, the change in the concentration of Oxy-Hb in the brain blood flow was measured as a time-series data volume based on functional near-infrared spectroscopy (fNIRS). In the human brain, the amount of Oxy-Hb in specific activity areas increases with time. By measuring the increase and decrease in Oxy-Hb, we can understand how the subject responds to stimuli.We experimented with 10 healthy right-handed undergraduate and graduate students in their 20s (8 men and 2 women, average age 22.6 years) who provided informed consent, following the rules of the Ethics Committee of Chuo University.Consequently, the verification of impression evaluation, which is a subjective evaluation, showed that the impression evaluation increased significantly from the first day to the last day. At this point, it can be said that the mere exposure effect occurred through repeated listening. An analysis of the brain blood flow data showed that the prefrontal cortex became more active during the processing of negative impressions. In particular, the activity of the DLPFC may be deeply involved in the judgment of impressions. Although this was considered a hypothetical event in the previous study, it was clarified in this study without contradicting the data. The results also suggest a new possibility that the brain activity of first impressions can be used to estimate how impressions change in the future. These results may be useful in the field of neuromarketing for predicting long-term advertising effects.
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Nypadymka, A. S., and L. M. Safiullina. "Ethical and social responsibility for using deepfakes." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-14.

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Čorejová, Tatiana, and Mária Rostášová. "ETHICAL ASPECTS OF ONLINE ADVERTISING IN THE SLOVAK REPUBLIC." In VIII World Congress on Communication and Arts. Science and Education Research Council (COPEC), 2015. http://dx.doi.org/10.14684/wcca.8.2015.10-15.

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8

"BUSINESS AND TRUTH. AN ETHICAL ANALYSIS OF HONESTY IN ADVERTISING." In International Management Conference. Editura ASE, 2020. http://dx.doi.org/10.24818/imc/2020/05.07.

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9

Chun-Yuan Lo, Kun-Ming Yu, Wen Ouyang, and Chang-Hsing Lee. "Design a location-time based ethnic advertising recommendation system using degree of memberships." In 2012 International Conference on Machine Learning and Cybernetics (ICMLC). IEEE, 2012. http://dx.doi.org/10.1109/icmlc.2012.6359632.

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Watters, Paul A., Maya F. Watters, and Jacqueline Ziegler. "Maximising Eyeballs but Facilitating Cybercrime? Ethical Challenges for Online Advertising in New Zealand." In 2015 48th Hawaii International Conference on System Sciences (HICSS). IEEE, 2015. http://dx.doi.org/10.1109/hicss.2015.210.

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