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Journal articles on the topic 'Advertising ethics'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 January 2023

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1

Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethics (EPI) is “self-regulation” to maintain the authority of advertising industry and to protect consumers. For this reason, Indonesian Association of Advertising Companies (P3I) formed a tool to supervise the implementation of Indonesian Advertising Ethics, namely Advertising Standards Committee (BPP) that works right under the central of Indonesian Association of Advertising Companies (P3I). The function of Advertising Standards Committee (BPP) is to supervise advertisings that are considered violating Indonesian Advertising Ethics (EPI) and give reprimands to the perpetrators of these violations. In addition to that, to answer the dynamic of advertising industry, which since ten years ago has widely spreaded to digital platforms, two amendments has done to Indonesian Advertising Ethics (EPI), namely in the year of 2014 – which generated Indonesian Advertising Ethics (EPI) 2014 – and also in the year of 2020 – which generated Indonesian Advertising Ethics 2020. This research aims to find out changes in Indonesian Advertising Ethics 2014 and Indonesian Advertising Ethics (EPI) 2020 to answer the dynamic of advertising industry in Indonesia. This research use advertising concepts related to the relationship between advertising and social condition of society. This research use study case method by extracting data through in-depth interview with the head of Advertising Standards Committee (BPP). The result of this research is expected to become input for Indonesian Advertising Council (DPI) that is currently revising Indonesian Advertising Ethics in the realm of digital advertising.

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2

Cox, Kenneth M. "Advertising ethics." Journal of the American Dental Association 118, no. 6 (June 1989): 680. http://dx.doi.org/10.14219/jada.archive.1989.0161.

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3

McGann, Anthony F. "Advertising Ethics." Journal of Advertising 15, no. 2 (June 1986): 3. http://dx.doi.org/10.1080/00913367.1986.10672998.

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4

Fullerton, Jami A., Alice Kendrick, and Lori Melton McKinnon. "Advertising Ethics." Journalism & Mass Communication Educator 68, no. 1 (January 17, 2013): 33–49. http://dx.doi.org/10.1177/1077695812472894.

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5

Alexander, Denis R. "Advertising ethics." New Scientist 199, no. 2667 (July 2008): 22. http://dx.doi.org/10.1016/s0262-4079(08)61917-x.

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6

Polkinghorne, John. "Advertising ethics." New Scientist 199, no. 2668 (August 2008): 20. http://dx.doi.org/10.1016/s0262-4079(08)61985-5.

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7

Taylor, George. "Advertising ethics." New Scientist 199, no. 2670 (August 2008): 20. http://dx.doi.org/10.1016/s0262-4079(08)62108-9.

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8

Higgins, Neil. "Advertising ethics." New Scientist 199, no. 2670 (August 2008): 21. http://dx.doi.org/10.1016/s0262-4079(08)62116-8.

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9

DR. (MRS.) M. NAGAMANI, DR (MRS ). M. NAGAMANI, and S. ASHA S. ASHA. "Advertising Ethics – An Indian Perspective." Indian Journal of Applied Research 4, no. 5 (October 1, 2011): 1–4. http://dx.doi.org/10.15373/2249555x/may2014/210.

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10

Moitra, Rimi, Neha Purohit, and Anindo Bhattacharjee. "Advertising Ethics: Towards a Stakeholder Approach." Purushartha - A Journal of Management Ethics and Spirituality 15, no. 01 (July 10, 2022): 142–58. http://dx.doi.org/10.21844/16202115111.

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Advertising ethics is a perineal issue which has been addressed in many different ways in the earlier studies published in leading research outlets. However, a comprehensive stakeholder-based view of advertising is the need of the hour. In this paper, the authors revisit the existing literature of advertising ethics that addresses the multiple issues such as advertising to vulnerable population, stereotyping, deception, ethical issues in online advertising, etc. "A conceptual framework for stakeholder approach to advertising has been proposed by the authors which can be a starting point for future research in advertising ethics that addresses the multiple stakeholders of the business of advertising (e.g. advertising professional, client, agency, regulatory bodies, etc.), the target audience of advertising, and the society.

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11

Barroso, Paulo. "The ethical primacy of advertising rhetoric." Comunicação e Sociedade 25 (June 30, 2014): 360–75. http://dx.doi.org/10.17231/comsoc.25(2014).1880.

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What is the relationship between advertising and morals (this one as an object of ethical reflection)? Advertising does not depend on morality, but it can be moral or immoral. If advertising uses speech power to become effective, it is a rhetorical or a persuasive speech art requiring an ethical caution, because the goals are determined and do not justify the means. Advertising takes an ethical dimension, especially when it follows a cunning, fallacious or deceptive strategy. The topic of ethics is, sic et simpliciter, rational, dialectical and reflexive. Ethical issues are, as a rule, aporias. Thus, this paper focuses on a critical analysis of ethics in advertising and communication. The methodology is reflected in the conceptualization and questioning of advertising ethics as an aesthetic of rhetorical speech.

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12

Wade, Robert. "Ethics and advertising." Australian and New Zealand Journal of Psychiatry 26, no. 2 (June 1, 1992): 331. http://dx.doi.org/10.3109/00048679209072055.

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13

Snyder, Wallace S. "Ethics in Advertising." Business and Professional Ethics Journal 22, no. 1 (2003): 37–47. http://dx.doi.org/10.5840/bpej20032212.

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14

Sheets, J. L. "Ethics in advertising." Journal of the American Dental Association 114, no. 1 (January 1987): 10. http://dx.doi.org/10.14219/jada.archive.1987.0037.

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15

Machan, Tibor R. "SOME CONTRARIAN REFLECTIONS ON ADVERTISING." Think 9, no. 24 (2010): 47–50. http://dx.doi.org/10.1017/s1477175609990212.

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Among business ethics teachers, as reflected in their books and papers, advertising is deemed anything but honorable. Quite the opposite. This is mainly because so many business ethicists are convinced that altruism is the proper ethics for people to practice and, of course, advertising is far from altruistic. The following will be a presentation of a position that finds advertising ethical but also rejects altruism as the proper ethics by which human beings should live.

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16

Lober, Clifford Warren. "Ethics in Pharmaceutical Advertising." Dermatologic Clinics 11, no. 2 (April 1993): 285–88. http://dx.doi.org/10.1016/s0733-8635(18)30265-1.

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17

Nevett, Terence. "The Ethics of Advertising." International Journal of Advertising 4, no. 4 (January 1985): 297–304. http://dx.doi.org/10.1080/02650487.1985.11106937.

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18

Gillon, R. "Advertising and medical ethics." Journal of Medical Ethics 15, no. 2 (June 1, 1989): 59–85. http://dx.doi.org/10.1136/jme.15.2.59.

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19

Klein, Thomas A. "Book Review: Advertising Ethics." Journal of Macromarketing 25, no. 2 (December 2005): 228–29. http://dx.doi.org/10.1177/0276146705280711.

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20

Turnbull, Sarah, Liza Howe-Walsh, and Aisha Boulanouar. "The advertising standardisation debate revisited." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 2–14. http://dx.doi.org/10.1108/jima-11-2014-0072.

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Purpose – The purpose of this paper is to bridge the gap between previous examinations of advertising standardisation and consideration of Islamic ethics to develop a better understanding of how Islamic values influence global advertising strategy. Design/methodology/approach – This paper is based on a critical review of the literature. The paper presents a conceptual framework which considers both the environmental influences and Islamic ethics which need to be considered when developing advertising strategy in Middle East Islamic States. Findings – The authors assert the importance of considering Islamic ethics when planning advertising in the Islamic Middle East. In particular, six dominant ethical dimensions are provided for marketing scholars and practitioners to observe: unity (Tawheed), Iman (faith), Khilafah (trusteeship), Balance, Justice or Adl and Free will. Research limitations/implications – The conceptual model presented provides a useful starting point to generate further academic debate and empirical verification. Originality/value – The paper extends our understanding of the influence of Islamic ethics on advertising and contributes to the wider marketing standardisation literature by considering religion as a key driver in the debate.

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21

Ming, XU, and Xu Jiao. "On the Reconstruction of Advertising Ethics in the New Media Era." MATEC Web of Conferences 176 (2018): 03002. http://dx.doi.org/10.1051/matecconf/201817603002.

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The advent of the “new media era” has greatly promoted the reform and development of the advertising industry, while it has also made the entire advertising industry field face some new difficulties. Among them, the loss of advertising ethics is one of the core issues to be solved urgently. In the process of the development of new media advertising, there are endless ethical anomie phenomena. Therefore, how to propose countermeasures against problems and propose strategies for reconstructing advertising ethics from the above aspects in the new media era is a theoretical category that this article focuses on.

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22

Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (October 2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice. Policy implications are made for socially responsible advertising and marketing.

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23

Chapman, S. "The ethics of tobacco advertising and advertising bans." British Medical Bulletin 52, no. 1 (January 1, 1996): 121–31. http://dx.doi.org/10.1093/oxfordjournals.bmb.a011520.

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24

Behboudi, Mehdi, and Hamideh Mokhtari. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 3 (July 2017): 49–64. http://dx.doi.org/10.4018/ijide.2017070104.

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The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers conducted the analysis and Intercoder reliability used to this goal. The authors found that (1) all 649 analyzed ads in Iranian websites are belonged to ethical ads and no unethical advertisement found at websites, (2) the majority of published advertisements are belonged to “high involvement product with rational appeal”, (3) the “objectionable product ads” at Iranian weblogs (%68) was more “pleasant product ads” (%32). This study by analyzing 1400 advertisements gives managers some insights and solutions regarding to advertising on the Iranian Internet domains. These experimental evidences regarding to ethics, pleasant and objectionable products and the type of involvement in Internet advertising in Iran have attracted little research attention.

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25

Suandari, Ni Luh Putu Ratna. "Dimensi Etis Iklan, Studi Kasus Pada Iklan Sampo Anti Dandruff dan Iklan Belanja Online di Media Televisi." CITRAWIRA : Journal of Advertising and Visual Communication 2, no. 2 (December 26, 2021): 129–38. http://dx.doi.org/10.33153/citrawira.v2i2.4013.

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The ethical dimension related to advertising ethics towards advertisements broadcast on television media often violates the rules. The case study of the Pantene advertisement version of "Anti Drandruf Ads" played by Anggun C. Sasmi and the online shop version of the Shopee advertisement with Korean artist Black Pink were criticized by KPI regarding broadcast hours and their effect on children. The perspective of this research is the ethical dimension by Kevin Johnston and Tanya Robertson, with descriptive qualitative research methods interpretive analysis of advertising criticism. The evaluative finding of advertising art criticism in this study is that the morality of advertising ethics by comparing it with other products orally is still considered reasonable but the advertising dimension is negative. In the case of the Shopee advertisement with the Black Pink artist, it contains elements of sexism that should not be consumed by children.

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Gale, Kendra, and Kristie Bunton. "Assessing the Impact of Ethics Instruction on Advertising and Public Relations Graduates." Journalism & Mass Communication Educator 60, no. 3 (September 2005): 272–85. http://dx.doi.org/10.1177/107769580506000306.

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Based on a survey of recent alumni from two different institutions, this study indicates that media ethics instruction corresponds with ethical awareness and ethical leadership. Graduates who took media ethics courses were significantly more likely than those who did not to consider ethical issues in their profession important. They were more likely to value ethics highly, to be able to identify ethical issues, and to have discussed unethical practices with professional colleagues. They were also more likely to view personal and professional ethics as indistinguishable. This study suggests longer-term effects on ethical attitudes than have previous studies and reinforces the need for better and more courses in media ethics.

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27

Pratt, Cornelius B., and E. Lincoln James. "A Factor Analysis of Advertising Practitioners' Perceptions of Advertising Ethics." Psychological Reports 73, no. 3_suppl (December 1993): 1307–14. http://dx.doi.org/10.2466/pr0.1993.73.3f.1307.

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This research investigated the perceptions of advertising ethics among 460 members of the American Advertising Federation. A principal components factor analysis of members' perceptions, measured by 17 statements, produced four factors of “agencies' standards,” “active public responsibility,” “advertising claims,” and “agencies' social responsibility.” These factors, then used as composite independent variables in a forward stepwise multiple-regression analysis, showed that Factor 3 (“advertising claims”) was the best predictor of the application of deontological (or nonconsequential) ethics to ethically troublesome situations in advertising. Implications of these results for advertising ethics are outlined and suggestions for further research are offered.

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28

Vlăduţescu, Ştefan. "Sandu Frunză: „Advertising and Administration under the Pressure of Ethics” - Book Review." International Letters of Social and Humanistic Sciences 34 (July 2014): 90–92. http://dx.doi.org/10.18052/www.scipress.com/ilshs.34.90.

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„Advertising and Administration under the Pressure of Ethics” (2014) is a book of intellectual elevation and high expression of ideas of Professor Sandu Frunză from Babeş-Bolyai University (Cluj-Napoca, Romania), published to a French publisher, Les Arcs, Editions de la Suers. The zetetic core (inquiry core) is one of ethical theory and applied ethics. It is an ethical theory of the public space and the ethical inflections in the administration, in the advertising area and Bioethics. Overall, the book has cohesion and consistency. Therefore, it is a pleasant and instructive reading.

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29

Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "RELATIONSHIP BETWEEN ADVERTISEMENT AND PURCHASE INTENTION ON HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (May 30, 2019): 683–94. http://dx.doi.org/10.18510/hssr.2019.7399.

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Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia. Methodology: The violation of Islamic ethics on the advertisement of halal cosmetic products and purchase intention was examined through a survey that included 110 Muslim women respondents in Malaysia who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. The current study confirms that irrespective of their religion, women find those advertisements offensive that do not abide by Islamic ethics, which are universal in nature. Based on the correlation results, this study reveals that violation of Islamic advertising ethics (honesty, racism, sexism, intention, and language) has a correlation with purchase intention. A multiple regression analysis was highlighted and it was found that racism, sexism, intention, and language have negative and significant influence on purchase intention. Only one variable did not have a significant influence on purchase intention of halal cosmetic products in Malaysia. Results: Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense created due to violation of ethics has a negative impact on the purchase intention of halal cosmetic products. If advertisers want to attract customers in Malaysia and retain them, then they must avoid creating customer offense by following Islamic advertising ethics. Implications: This study will be beneficial to marketers, advertisers, and companies in developing their advertising and marketing strategies for halal cosmetic products. In addition, this study has implemented the study of Islamic advertising ethic violations and purchase intentions of halal cosmetic products.

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30

Beltramini, Richard F. "Advertising Ethics: The Ultimate Oxymoron?" Journal of Business Ethics 48, no. 3 (December 2003): 215–16. http://dx.doi.org/10.1023/b:busi.0000005847.39154.69.

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31

KOc, Fatih, and Oktay Cetin. "Advertising ethics: perceptions of sex appeals in television advertising." Pressacademia 2, no. 1 (June 1, 2016): 692. http://dx.doi.org/10.17261/pressacademia.2016118691.

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32

Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "INFLUENCE OF ISLAMIC ADVERTISING: ETHIC VIOLATION ON CUSTOMER PURCHASE INTENTION OF HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (May 30, 2019): 671–82. http://dx.doi.org/10.18510/hssr.2019.7398.

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Purpose of the study: This paper examines the relation between Muslim women customer offense due to Islamic advertising ethics violation and purchase intention of halal cosmetic products in Malaysia. Methodology: The relation between Muslim women customer offense due to Islamic advertising ethics violation of halal cosmetic products and purchase intention in Malaysia was examined through a survey that included 110 Muslim women respondents in Malaysia, who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. Based on the correlation results, this study reveals that Islamic advertising ethic violation (honesty, racism, sexism, intention, and language) has correlation with purchase intention. A multiple regression analysis highlighted that racism, sexism, intention, and language have negative and significant influence on purchase intention. Results: Only one variable was found that was not a significant influence on the purchase intention of halal cosmetic products in Malaysia. Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense is created due to the violation of ethics and has a negative impact on purchase intention of halal cosmetic products. Implications: The current study confirms that irrespective of their religion as Muslims, women’s perspective find those advertisements offensive and unethical. The ethics provided by Islam are universal in nature.

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33

Chauhan, Sonam, and Shubhangini Rathore. "Ethics in Behavioural Targeting." International Journal of Online Marketing 4, no. 2 (April 2014): 45–61. http://dx.doi.org/10.4018/ijom.2014040104.

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In contemporary development “Internet” is a leading advertising source. Marketing avenues from traditional media are deteriorating and online marketing earnings are growing persistently. With online advertising, behavioural targeting is emerging as a prominent trend which is expected to account for major advertising revenues; as it permits websites to discriminate advertisements according to consumers surfing patterns. This can equally raise privacy issues and can have adverse consumer responses. This study explores the consumer perception regarding the ethics of behavioural targeting when done without user consent and awareness. The study focus on two major aspects the first is about knowledge and awareness about behavioural targeting and second issues related to ethics in behavioural targeting. The result shows that consumers are unaware about behavioural targeting.

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34

Porée, Léa. "Business Ethics as an Ethical Self-Promotion? How Advertising Executives Promote their Activity." Journal of Business Anthropology 2, no. 1 (May 24, 2016): 54. http://dx.doi.org/10.22439/jba.v2i1.5008.

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In this paper, I suggest that we untangle the business ethics of a French advertising agency as a social critique of the advertising field. I attempt to analyse the display and promotion of values used in order to enhance the agency’s activity. Is the agency’s business ethics simply a form of commodification and a marketing strategy? Or is it an attempt to introduce morality into a business that is supposedly not moral? I also intend to highlight the way that employees understand and negotiate this entrepreneurial discourse. Ethics has multiple purposes: it is a communication tool that promotes the agency itself, and it serves as a guarantee for good advertising practice. The study of business ethics in the agency emphasizes how the firm reconciles its entrepreneurial logic with the moral values it claims.

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Dmitrieva, Natal'ya, and Ekaterina Zavyalova. "Ethical Aspects of Advertising: Perception, Evaluation, and Regulation." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2022, no. 4 (December 8, 2022): 403–11. http://dx.doi.org/10.21603/2500-3372-2022-7-4-403-411.

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The advertising ethics appeared together with advertising itself. The legislative and public regulation of advertising is centuries old, but the ethical issues still remain acute all over the world. In the Russian Federation, these problems are more pronounced than elsewhere because domestic advertising started to develop only after the collapse of the Soviet Union. In thirty years, Russian advertising had to cover the distance which developed countries needed a century to cover. The research featured controversial advertising messages that caused indignation of both Russian citizens and public or commercial organizations. The article introduces a comparative analysis of the ethical assessments of controversial advertising messages made by consumers and experts from self-regulatory organizations in advertising. It also describes the history of the Russian advertising market, various violations of the Advertising Law, the concept of unethical advertising, and the procedures for controversial advertising in the Russian Federation. The authors proposed some self-regulation measures, e.g., public control, education activities, pre-publication expert examination, etc.

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Семенова, Л., L. Semenova, М. Кудрявцева, and M. Kudryavceva. "Ethical Issues of Business Communication in Modern Russia." Scientific Research and Development. Modern Communication Studies 6, no. 6 (November 29, 2017): 63–70. http://dx.doi.org/10.12737/article_5a12b316b45525.54849236.

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The digital revolution that accomplished in the world in the last decade, has brought to life many social phenomena, the consequences of which require a multidimensional understanding, primarily from the point of view of socio-psychological and socio-cultural risks. Russian reality is especially risky because of mental and cultural factors shaping its national identity. The aim of the study is massive amounts of information, influencing on the outworld’s numerous communication channels, and first of all, on communication. A special place in this context is the ethics of social responsibility policy of business and commercial advertising which using manipulative techniques that are valid from the standpoint of law, but violating ethical requirements. There remains an insufficient degree of implementation of the principles of ethics in corporate and professional communications of Russia. The authors, using methodological approaches: systemic, deontological and ethic-axiological, held a theoretical and empirical study of large amounts of information on social responsibility of Russian business, commercial advertising, corporate and professional ethics in Russia, taking into account public interests. We studied the results of studies of corporate governance, transparency and business ethics, the ratings of social responsibility, corruption, etc. The systematic approach allowed us to consider integrated communications as a system, a holistic set of interrelated components. Deontological approach to the analysis of business communications is the nitial source of the rating of such categories as proper, perfect, multifunctional, and normative. Ethic-axiological approach allows to evaluate actual and desired. There remains the question of the relationship between the two main categories of ethics — duty and the good. The authors concluded that there needed an optimization of the process of ethical regulation of business communication in modern Russia.

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Faza, Ahmad Dzawil. "ADVERTISING ETHICS IN TELEVISION ACCORDING TO ISLAMIC VIEW." International Journal of Islamic Business Ethics 7, no. 1 (March 31, 2022): 56. http://dx.doi.org/10.30659/ijibe.7.1.56-68.

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In business activities, advertising is a force that companies can use to attract as many consumers as possible. Advertising is an integral part of today's modern business activities because advertising plays a very important role in conveying information or messages about a product to the public. Almost every day people are flooded with advertisements presented by television. As a result, it is as if life in society in meeting daily needs is conditioned by advertising. However, there are not a few advertisements that have content and visualizations that are considered as duping and defrauding consumers, which is very far from the ethical values and morality of Islamic business. Moral and ethical problems in advertising arise when advertisements lose their normative values and only become propaganda for profit. Likewise, several companies that carry out advertising activities on television media that researchers observed contained content that was not in line with Islamic business ethics such as fraud, false promises to display women's genitals, giving the impression of being excessive, and so on. The type of this research is descriptive qualitative research with data collection techniques using observation and analysis of information from television, online media, and scientific journals. The data source used is secondary data. The results of this study inform that advertisements carried out by several companies on television such as beauty products, energy drinks, e-commerce, and snacks that are not in accordance with Islamic ethical behavior so that in the future there is a need for notification and warning from KPI or other advertising supervisory agencies.

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Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (September 11, 2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.

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Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions. These dimensions pertained to Islamic advertising’s possibility, nature, characteristics, real-time decisions and potential outcomes. Research limitations/implications Being an exploratory study, the data are collected from a small sample, hence raising generalization issues. Though, the same opens avenue for future research in that these dimensions should be subject to validation via large sample size. Practical implications This research will help in developing a scale to measure attitudes towards Islamic advertising, which the researchers can use to find justification for using Islamic advertising. Such application has great implications for businesses, as Islamic advertising concept stands contrary to the contemporary practices. Social implications With a growing concern for business ethics, this research is an attempt to bring Islamic ethics into advertising practice. This will not only eradicate the ill-effects of contemporary advertising but also provide sound evidence for revising advertising policies. Originality/value It adds to the developing field of Islamic marketing, by being the first attempt of its kind in paving the way for Islamic advertising.

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Waller, David S. "“Truth in Advertising”: The Beginning of Advertising Ethics in Australia." Journal of Mass Media Ethics 27, no. 1 (January 24, 2012): 46–56. http://dx.doi.org/10.1080/08900523.2011.606002.

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40

Prastio Ginanjar, Fahmi. "Objektifikasi Perempuan Sebagai Elemen Persuasif dalam Iklan : Kritik Terhadap Iklan Shopee 11.11 Big Sale Versi Tukul Arwana." CITRAWIRA : Journal of Advertising and Visual Communication 3, no. 1 (June 17, 2022): 59–68. http://dx.doi.org/10.33153/citrawira.v3i1.4621.

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Shopee is an e-commerce site that is engaged in buying and selling online and can be accessed easily by its consumers. Advertising is one of the most frequently used strategies in marketing. However, it often ignores ethics. The objectivity of women is one of the deviations of advertising ethics. The case study of the Shopee 11.11 Big sale advertisement, starring Tukul Arwana and background dancers wearing skimpy clothes, received a warning from KPI. Advertising is described through Swarts' holistic critique theory and then studied with the objectivity theory of Fredrickson & Roberts, then its relation to the ethical dimension by Kevin Johnston. The findings are that this advertisement contains elements of sexism and objectivity towards women and is not suitable for children

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Khanwelkar, Chitra, Vivek Phirke, Poovishnu Devi T., Sujata Jadhav, and Vandana Thorat. "Importance of Ethics in Drug Advertising." Global Bioethics Enquiry Journal 7, no. 2 (September 1, 2019): 57. http://dx.doi.org/10.38020/gbe.7.2.2019.57-60.

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Sidhu, Lovedeep Singh, Jyoti Sharma, Shiny S, and Shivani S. "Ethics in Advertising – An Indian Perspective." IARJSET 2, no. 5 (May 22, 2015): 115–16. http://dx.doi.org/10.17148/iarjset.2015.2524.

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Hodish, Michael T. "Advertising, ethics, and the free market." Journal of the American Dental Association 118, no. 3 (March 1989): 353. http://dx.doi.org/10.14219/jada.archive.1989.0107.

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Plumley, Joseph, and Yolanda Ferragina. "Do Advertising Texts Cover Ethics Adequately?" Journal of Mass Media Ethics 5, no. 4 (December 1990): 247–55. http://dx.doi.org/10.1207/s15327728jmme0504_3.

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James, E. Lincoln, Cornelius B. Pratt, and Tommy V. Smith. "Advertising Ethics: Practitioner and Student Perspectives." Journal of Mass Media Ethics 9, no. 2 (June 1994): 69–83. http://dx.doi.org/10.1207/s15327728jmme0902_1.

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Nisselle, Paul. "Ethics and legality of doctors' advertising." Medical Journal of Australia 161, no. 2 (July 1994): 101–2. http://dx.doi.org/10.5694/j.1326-5377.1994.tb127337.x.

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Zinkhan, George M. "Advertising Ethics: Emerging Methods and Trends." Journal of Advertising 23, no. 3 (September 1994): 1–4. http://dx.doi.org/10.1080/00913367.1994.10673445.

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Morgan, Nigel, and Annette Pritchard. "Gender, Advertising and Ethics: Marketing Cuba." Tourism Planning & Development 15, no. 3 (November 27, 2017): 329–46. http://dx.doi.org/10.1080/21568316.2017.1403372.

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Serour, G. I., and B. M. Dickens. "Ethics in medical information and advertising." International Journal of Gynecology & Obstetrics 85, no. 2 (April 16, 2004): 195–200. http://dx.doi.org/10.1016/j.ijgo.2004.02.003.

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Norberto Ribeiro Soares, Filipe. "DRUG ADVERTISING." Revista Gênero e Interdisciplinaridade 3, no. 06 (January 3, 2023): 135–52. http://dx.doi.org/10.51249/gei.v3i06.1077.

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The present study aims to establish a relationship between drug advertising and the practice of self-medication, as well as the characterization of individuals as hypochondriacs due to the discourse of drug advertisements. Mainly driven by financial reward, the industries in the field are not always guided by medical ethics and commitment to public health.

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