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Journal articles on the topic 'Advertising – France – History'

Author: Grafiati
Published: 10 March 2023
Last updated: 31 July 2025

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1

Melnyk, Pavel. "ON ADVERTISING TEXTS ORGANIZATION IN THE CONTEXT OF THE CULTURAL APPROACH IMPLEMENTATION TO LANGUAGE TEACHING: LOGICS OF PENDANT." Scientific and methodological journal "Foreign Languages", no. 2 (June 29, 2021): 44–55. http://dx.doi.org/10.32589/1817-8510.2021.2.235680.

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The article deals with the analysis of the didactic potentialof advertising as an authentic material used in the study offoreign languages. At the lessons focusing on RegionalStudies issues, advertising texts are thought to be the basis forimplementing all of the education system components: theselection of subject and language material, presentation ofselected material for students, and its further activization.At the same time, the authentic material has certain features,including fragmentation, division into small parts, and mosaics.Manifestations of fragmentation in fiction, painting, musi
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Robert, Julie. "Escaping the everyday: The Loi Évin’s paradoxical sanctioning of appeals to travel and intoxication." French Cultural Studies 29, no. 1 (2018): 79–92. http://dx.doi.org/10.1177/0957155817738674.

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Although designed to mitigate the normalising role that advertising can have on alcohol consumption, France’s Loi Évin (1991) has unwittingly channelled advertisers into reinforcing the link between their products and escapist pursuits. Where contemporary concerns about alcohol consumption in France have themselves been influenced by global trends in public health and alcohol studies, they revolve around the adoption of perceived ‘foreign’ drinking cultures, notably an embrace of drinking as a marker of leisure time and binge-drinking. Advertising strategies have accordingly countered by accen
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3

STEEL, D. "Surrealism, Literature of Advertising and the Advertising of Literature in France 1910-1930." French Studies 41, no. 3 (1987): 283–97. http://dx.doi.org/10.1093/fs/41.3.283.

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STEEL, DAVID. "SURREALISM, LITERATURE OF ADVERTISING AND THE ADVERTISING OF LITERATURE IN FRANCE 1910–1930." French Studies XLI, no. 3 (1987): 283–97. http://dx.doi.org/10.1093/fs/xli.3.283.

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5

De Syon, Guillaume. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France (review)." Technology and Culture 44, no. 2 (2003): 416–17. http://dx.doi.org/10.1353/tech.2003.0059.

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6

Gemie, Sharif. "Book Review: Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France." European History Quarterly 34, no. 4 (2004): 571–72. http://dx.doi.org/10.1177/026569140403400412.

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Zhabreva, Anna E. "Postcards with images of French dolls in regional attires – a graphic source on the history of traditional constume." Historical Ethnology 9, no. 2 (2024): 139–58. http://dx.doi.org/10.22378/he.2024-9-2.139-158.

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The article is devoted to the study of postcards with images of dolls in the regional costumes of France. The visual appearance of the postcards, the nature of the images, and dolls’ garments have been analysed. The source base of the research is the author's philocartical collection, which is a part of the personal collection of ethnographic dolls "Peoples and attires". Single and serial postcards issued throughout the 20th century recorded the existence of exquisite, perfectly made miniature people, which makes these publications a historical source. Some of the postcards were printed for ad
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Harvey, David Allen. "Reviews of Books:Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France Stephen L. Harp." American Historical Review 108, no. 1 (2003): 270–71. http://dx.doi.org/10.1086/533187.

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Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968." Enterprise & Society 4, no. 3 (2003): 471–501. http://dx.doi.org/10.1017/s1467222700012684.

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J. Walter Thompson (JWT), the leading American advertising agency until the 1970s, established a branch office in Paris in 1927. While many of JWT's worldwide branches became the leading agencies in their respective countries, notably Great Britain and Germany, JWT-Paris foundered from the late 1920s through the early 1960s. This article focuses on the reasons why: cultural clashes between the French and Americans, a regulated and protected French market, anti-Americanism among French businesses, and American condescension and insensitivity. It concludes with an analysis of and the reasons for
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Dietschy, P. "Football from Belle Époque till Globalization Dawn." Sociology of Power, no. 2 (June 7, 2019): 121–40. https://doi.org/10.22394/2074-0492-2018-2-121-140.

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The article dwells on the material aspects of the economic history of sports of the late XIX century and first half of the XX century. Those aspects are analyzed on the example of the development of the French and international footballs market in the context of globalization involving a wide range of archival materials. The text combines several story lines: the evolution of the technology for the production of sporting shells from leather (which represented for a long time something intermediate between craft and industry) and its impact on the game itself, with a brief excursion into the te
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Chessel, Marie-Emmanuelle. "Stephen Harp, Marketing Michelin. Advertising and Cultural Identity in Twentieth-Century France, Baltimore-Londres, The Johns Hopkins University Press, 2002, 356 p." Revue d’histoire moderne et contemporaine 51-3, no. 3 (2004): 216. http://dx.doi.org/10.3917/rhmc.513.0216.

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Hawkins, Richard A. "Paprika Schlesinger." Journal of Historical Research in Marketing 9, no. 1 (2017): 66–91. http://dx.doi.org/10.1108/jhrm-10-2015-0043.

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Purpose This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna. Design/methodology/approach Footwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, Eng
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Auslander, Leora. "Marketing Michelin: Advertising and Cultural Identity in Twentieth‐Century France. By Stephen L. Harp. Baltimore: Johns Hopkins University Press, 2001. Pp. xiii+356. $39.95." Journal of Modern History 76, no. 1 (2004): 197–99. http://dx.doi.org/10.1086/421209.

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14

Metelkin, Evgeny N., and Tatiana E. Sokhor. "National museums of communication and postal service in postal miniature of Germany, France and Russia." Issues of Museology 14, no. 2 (2024): 146–60. http://dx.doi.org/10.21638/spbu27.2023.201.

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In the second half of the 19th century, almost simultaneously with the establishment of the Universal Postal Union (UPU) in 1874, postal museums began to open across Europe. The first postal museums opened in the UPU founding countries — Germany and Russia. The objectives and concepts of these museums were presented differently to their organizers. In Germany they tried to cover the history of the world mail, in Russia — the development of telegraph, as the most modern means of communication, and France — demonstrated a desire to become the capital of typology. The creation of postal museums,
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Galletti, Sara. "Rubens’sLife of Maria de’ Medici:Dissimulation and the Politics of Art in Early Seventeenth-Century France*." Renaissance Quarterly 67, no. 3 (2014): 878–916. http://dx.doi.org/10.1086/678777.

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AbstractTheLife of Maria de’ Medici,the biographical series of twenty-four large-size paintings executed for the Queen Mother of France by Peter Paul Rubens in 1622–25, is traditionally regarded by historians as both a masterpiece of Baroque art and a monument of political naïveté. According to this view, the series was a disrespectful visual bravado that exposed both patron and painter to scandal by publicly advertising the queen’s political ideas and ambitions, which were not only audacious, but often in opposition to those of her son King Louis XIII. This article challenges this assessment
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F.V. Akhundov. "SPORTS JOURNALISM TRAININGS AND THEIR INTRODUCTION INTO THE EDUCATION SYSTEM OF AZERBAIJAN." Scientific News of Academy of Physical Education and Sport 3, no. 2 (2021): 110–14. http://dx.doi.org/10.28942/ssj.v3i2.343.

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In modern times, sports have become more global, and thanks to sports and the media, especially television, the schedule of major events has changed. Thus, a new era has begun in sports journalism.
 Sports journalism has emerged as a small field in the past. The history of sports journalism is connected with the development of sports. One of the first examples of media in the world appeared in the 17th century. Sports developed professionally in the 19th century. But sports media started before this development. The emergence of this area is directly related to the United States. Betting
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Madi, Hiba P. "From Loud to Silent: The Free Patriotic Movement 2005-22 Outdoor Campaigns." Journal of Communication and Management 2, no. 01 (2023): 01–15. http://dx.doi.org/10.58966/jcm2023211.

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 Lebanon’s history is characterized by events and players outside the country’s borders, which mainly include Israel, Saudi Arabia, Syria, Iran and the United States. Towards the end of the Lebanese Civil War, General Michel Aoun, the caretaker Prime Minister of 1988 and head of the army, emerged as one of the most popular Christian political leaders. He strongly opposed the establishment of Syrian hegemony over its tiny neighbor Lebanon legalized by the Ta’if agreement. Yet, defeated by the Syrian army, Aoun was expelled from Lebanon and went into exile in Paris, France (R
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18

Cook, Malcolm, Michael Cowan, and Scott Curtis. "Useful Animation: Iconography, Infrastructure and Impact." Animation 18, no. 3 (2023): 196–226. http://dx.doi.org/10.1177/17468477231207613.

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This article defines and explores the history of ‘useful animation’. Animation has found frequent application as a powerful practical and conceptual tool in professional fields requiring a versatile instrument for a variety of representational needs, from science and medicine to education and advertising. Today, forms of useful animation populate our television news, social media and urban environments in ways that are no less consequential for their having become second nature. But how did we get here? This tradition is distinct from entertainment or art and its investigation requires a revis
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Furlough, E. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. By Stephen L. Harp (Baltimore and London: The Johns Hopkins University Press, 2001. xiii plus 356 pp. $42.00)." Journal of Social History 37, no. 1 (2003): 274–77. http://dx.doi.org/10.1353/jsh.2003.0140.

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Hayes, Bruce. "Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais. Scott Francis. The Early Modern Exchange. Newark: University of Delaware Press, 2019. xiv + 268 pp. $35." Renaissance Quarterly 74, no. 1 (2021): 347–49. http://dx.doi.org/10.1017/rqx.2020.395.

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21

Church, R. "Stephen L. Harp. Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. Baltimore, Md.: John Hopkins University Press, 2001. xiii + 356 pp. ISBN 0-8018-6651-0, $39.95." Enterprise and Society 4, no. 1 (2003): 148–49. http://dx.doi.org/10.1093/es/4.1.148.

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22

Nikolaev, D. D. "Train Travel as the Basis of the Plot in Bunin’s Works Part one: East and West." Studies in Theory of Literary Plot and Narratology 15, no. 2 (2020): 355–70. http://dx.doi.org/10.25205/2410-7883-2020-2-355-370.

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Train travel is one of the most frequently used motives in I. A. Bunins’ works. In the center of the plot of the “Zapisnaya knizhka” (“Notebook”) (“Novaya Russkaya Zhizn” (Gelsingfors), 1921, April 2), subsequently reworked into the story “Tretiy klass” (“Third Class”) is the voyage on the train on Ceylon. Train ride in France becomes the basis of the plot of the story “Notre-dame de la garde”, published in the newspaper “Vozrozhdenie” (“Renaissance”) (Paris) on October 17, 1925. These works are united not only by the same fiction method (we see another country and its inhabitants through the
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Schiffman, Zachary S. "Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais. By Scott Francis. The Early Modern Exchange. Edited by Gary Ferguson and Meredith K. Ray. Newark: University of Delaware Press, 2019. Pp. xvi+268. $70.00 (cloth); 35.00 (paper); $70.00 (e-book)." Journal of Modern History 94, no. 1 (2022): 204–5. http://dx.doi.org/10.1086/718114.

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24

Schwartz, Vanessa R. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France. BySteven Harp. Baltimore: Johns Hopkins University, 2001. xiii + 356 pp. Index, notes, bibliography, illustrations, maps. Cloth, $39.95. ISBN 0–801–86651–0." Business History Review 76, no. 4 (2002): 919–21. http://dx.doi.org/10.2307/4127740.

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25

Carlos, de las Heras-Pedrosa, and Jambrino-Maldonado Carmen. "La publicidad en la Prensa del Movimiento. Advertising in Newspapers Movement." Historia y Comunicación Social 19 (February 2, 2014): 847–60. https://doi.org/10.5209/rev_HICS.2014.v19.46563.

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Desde los inicios del Régimen franquista con la Prensa del movimiento se observa en el conjunto de sus publicaciones una marcada ausencia de estructuración del departamento comercial, ello conlleva que el papel desempeñado por la publicidad adquiera a lo largo de este período diferentes connotaciones. La falta de visión empresarial sobre todo en los primeros veinte años supuso un elevado coste que tuvieron que asumir los diferentes diarios de la Cadena. Más tarde, la insostenible situación provoca una normalización comercial y publ
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Solari, Nils. "L’Âge de faire : une scop de « presse pas pareille » à la croisée de mondes sociaux." Sur le journalisme, About journalism, Sobre jornalismo 8, no. 1 (2019): 98–113. http://dx.doi.org/10.25200/slj.v8.n1.2019.386.

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 FR. Ce texte est issu d’une enquête en cours de finalisation, portant sur des entreprises de presse (huit en France et une en Espagne) qui ont été reprises ou transformées par leurs salariés sous la forme coopérative (Scop, SCIC). Il se focalise plus particulièrement sur l’un des terrains étudiés : le mensuel L’Âge de faire, édité par une petite rédaction basée dans le sud-est de la France. Crée en 2005 sous statut associatif, puis repris en scop par ses salariés fin 2011, c’est un des rares titres de presse indépendant, fonctionnant sans publicité, avec un modèle éc
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De Silva, Constance. "Rise of Conceptual Association and Linguistic Register as Advertiser Persuasive Instruments." Exchanges: The Interdisciplinary Research Journal 11, no. 1 (2023): 17–47. http://dx.doi.org/10.31273/eirj.v11i1.1256.

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Consumer advertising is remarkable in its propensity to socially recalibrate and adopt new technology, thus providing a spectacular range of information-dissemination methodology in multimodal formats. Unsurprisingly then, the sensory-input phenomena of advertising language attract interdisciplinary interest. Despite researcher diversity, conceptual association presents as a premier audience-sensitive instrument deployed in relay of advertiser-intended meanings: in this dynamic, socio-culturally appropriate messaging is attempted via linguistic register (word choices) tied in semantic interdep
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Dritan, BORIÇI. "Close up theater - an innovation in stage art studies." Polis 21, no. 2022 (2022): 128–37. https://doi.org/10.5281/zenodo.7557218.

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<strong>Abstract</strong> In this article we will try to offer a new perspective on the theater, and we will try to include the theater in other spaces to create artistic values, including digital technology. Since its beginning, the theater space has been a place to see, to watch, to present, to perceive, to understand. So, in a basic sense, theater has been and is a first pathway. At the core of the theatrical experience &ndash; as Peter Brook suggests &ndash; is the act of watching and being watched. Throughout the history of Western culture, the theater has been a primitive dance circle, a
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Clarembeaux, Michel. "Media education in the French Community of Belgium." Comunicar 14, no. 28 (2007): 45–49. http://dx.doi.org/10.3916/c28-2007-05.

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This paper gives a brief account of the history of media education in the French Community of Belgium using as a starting point the political, media and educational contexts. Afterwards, it explains media education in the Internet and media society and the integration of the press in the field of learning. Finally, the paper describes the educational challenges of reality-television, cinema and advertising. Partiendo del contexto político, escolar y mediático de la educación en los medios en la comunidad francesa de Bélgica, este texto hace un breve recorrido de la situación del país tanto ant
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Kalashnikova, Olga L. "“SOMEONE ELSE”: THE GENRE PARADIGM OF DETECTIVES BY GUILLAUME MUSSO." Alfred Nobel University Journal of Philology 2, no. 28 (2024): 58–75. https://doi.org/10.32342/3041-217x-2024-2-28-4.

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The article explores the genre paradigm of the novels by Guillaume Musso, the most popular author of unique detective novels in today’s France, which have already been translated into more than forty languages but have not yet been studied by literary criticism. The dissimilarity from the traditional genre content and canons of detective prose in its various modifications makes Guillaume Musso “someone else” (quelqu’un d’autre), results in his marginalization by literary scholars, whose name is included in the annals of canonical detective literature but is not represented in modern encycloped
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Киридон, Алла. "ПАМ’ЯТТЄВА ПАРАДИГМА ІДЕНТИЧНОСТІ: ЕКСПЛІКАЦІЯ СИСТЕМОТВОРЧИХ СЕГМЕНТІВ КОМЕМОРАТИВНИХ ПРАКТИК". Уманська старовина, № 8 (30 грудня 2021): 202–25. http://dx.doi.org/10.31499/2519-2035.8.2021.249991.

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Ключові слова: пам’ять, ідентичність, національна ідентичність, комеморація, кмеморативні практики.&#x0D; Анотація &#x0D; Національна ідентичність, з одного боку, є однією з фундаментальних ідентичностей, тобто, вона може служити орієнтиром для людини навіть тоді, коли інші (професійні, родинні, класові) швидко змінюються внаслідок трансформації суспільства. З іншого боку, зміни суспільства, його соціальних інститутів (як агентів впливу) змінюють зміст і форми національної ідентичності членів суспільства. Відтак усталення тієї чи іншої моделі ідентичності здійснюється в певному соціальному кон
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Notícias, Transfer. "Noticias." Transfer 10, no. 1-2 (2021): 138–48. http://dx.doi.org/10.1344/transfer.2015.10.138-148.

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NOTICIAS / NEWS (“Transfer”, 2015) 1) CONGRESOS / CONFERENCES: 1. First Forlì International Workshop – Corpus-based Interpreting Studies: The State of the Art University of Bologna at Forlì, 7-8 May 2015. http://eventi.sslmit.unibo.it/cis1/&lt;file:///owa/redir.aspx 2. 5th IATIS Conference – Innovation Paths in Translation and Intercultural Studies, Belo Horizonte, Brazil, 7-10 July 2015. www.iatis.org/index.php/iatis-belo-horizonte-conference/itemlist/category/168-call-for-communication-proposals-within-the-general-conference 3. POETRY/TRANSLATION/FILM – POÉSIE/TRADUCTION/FILM PoeTransFi, Pau
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Jaafar Kadhim Jebur. "Legality of Comparative Commercial Advertising." Journal of Namibian Studies : History Politics Culture 33 (May 16, 2023). http://dx.doi.org/10.59670/jns.v33i.449.

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The development and progress in various fields of trade and industry has played a major role in opening a wide horizon for different facilities for growth and occupation of many countries and markets that were not known before, and the multiplicity of types of products and services led to the need to find an effective way to link the product and the consumer so that the consumer trusts and is convinced of the quality of the products and services provided to him, and this means is advertising in general and commercial advertising in particular, the comparative commercial advertising has become
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De Smet, Charris. "Marketing the French Revolution? Revolutionary Auction Advertisements in Comparative Perspective (Paris, 1778–1793)." French History, May 22, 2021. http://dx.doi.org/10.1093/fh/crab015.

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Abstract This article presents an exploratory study of the Parisian auction market, its transformation during the French Revolution and the relationship between economic policies and political ideologies, building further on existing research on consumerism in eighteenth-century France and the revolutionary art market. Surveying the advertisements for auction sales featured in the Parisian newspaper Affiches, Annonces et Avis Divers, this research first reconstructed the more general developments in the auction market. Secondly, it examines material culture and its social distribution during t
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Nefedova, Liliya, and Elizaveta Sotnikova. "COVID‑19: The Advertising Confrotation in Different Countries." Quaestio Rossica 10, no. 1 (2022). http://dx.doi.org/10.15826/qr.2022.1.656.

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This article examines the peculiarities of the public advertising discourse of five cultures (Russia, the USA, the UK, France, and Australia) based on advertising campaigns concerning the COVID‑19 pandemic. The main object of the research is poly-code structures that contain the interaction of multilevel and multidimensional components that appeared as a result of an interaction of elements belonging to different semiotic systems, both verbal and visual. The authors carry out complex multilevel discourse analysis, paying close attention to structural, semantic, communicative, and pragmatic fea
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Ezra, Ruth. "Corpuscular Conchology." Nuncius, July 7, 2022, 1–28. http://dx.doi.org/10.1163/18253911-bja10030.

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Abstract In 1741, Jacques Gautier d’Agoty asserted his position as the inventor of tri-color mezzotint, advertising his process in the pages of the Mercure de France December 1741, with an image of a Drap d’or shell. This article takes the shell as a case study to demonstrate one way in which Gautier’s early artistic experimentation with print processes fed his later natural philosophical theorizing, which he published in the pages of his new scientific journal, the Observations (1752–1757). The burr of the Drap d’or’s copperplate, the stratigraphy of its tonal inking, and the corrosive action
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Pite, Rebekah. "From Looseleaf Yerba to Brands: Pitching Yerba, Paraguayan Provenance, and Modern Values to Argentine Consumers in the Early Twentieth Century." Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo, no. 23 (June 1, 2025). https://doi.org/10.56503/anuario/nro.23(17)/3247.

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In this article, we focus our attention on the ways in which the first generations of South American yerba brands used provenance (or supposed national origins) to seek to sell a regional, staple product not easy distinguishable by appearance. In particular, we will trace the deep history of Paraguayan associations with yerba before turning print advertisements, with an emphasis on claims made to yerbas’ origins during the expansion and modernization of Argentine advertising in the 1920s and 1930s. During this time new ideas about health, nutrition, and industrial modernity were pushed in adve
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Lieffers, Caroline. "“They Perished in the Cause of Science”: Justus von Liebig’s Food for Infants." Journal of the History of Medicine and Allied Sciences, July 12, 2023. http://dx.doi.org/10.1093/jhmas/jrad035.

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Abstract In 1867, controversy erupted when Jean-Anne-Henri Depaul, a Paris accoucheur, tested Justus von Liebig’s new “food for infants” on four newborns, all of whom died within days. This paper examines the origins of Liebig’s food, the debates in the French Academy of Medicine after Depaul’s experiment, and how the events were discussed in the medical and popular presses. I argue that the controversy was shaped by a number of interconnected concerns, including the product’s impracticality, disagreements within the field of chemistry, the riskiness of Depaul’s experimentation, Liebig’s probl
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Connolly, Kate Phillips, and Aidan Connolly. "Business-to-business event sponsorship: Generating value through strategy and metrics." Journal of Brand Strategy, April 1, 2014. http://dx.doi.org/10.69554/pkzg3347.

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Corporate sponsorships of public events—especially sporting events—are nothing new. But in 2010, when Alltech set out to sponsor the World Equestrian Games, it did so through a lens which evaluated the impact of their sponsorship very differently. Although history of corporate sponsorships has shown that it is very difficult to extract meaningful data that can be analysed to determine the return on investment, Alltech was able to accomplish just that. Now, as the company approaches the 2014 World Equestrian Games in Normandy, France, they will again capture data for use in measuring the benefi
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Forgues, Chantalle. "Fair Use in the Rag Trade: In Defense of the Fashion Industry’s Casual Appropriation of Artwork." Columbia Journal of Law & the Arts 46, no. 2 (2023). http://dx.doi.org/10.52214/jla.v46i2.11020.

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Throughout history, the concept of appropriation has been understood as an act by which an interloper takes the work of another without consent and uses it for a different, typically self-serving, purpose. This concept, however, has become increasingly misapplied by courts in the context of art, and is particularly flawed when applied to fashion art. Recent federal case law purporting to clarify the appropriation doctrine for the art world has only served to muddle it further, as judges have struggled to make determinations on issues of artistry. As such, the existing rules are not only muddy,
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Armitage, John. "The Uncertainty Principle." M/C Journal 3, no. 3 (2000). http://dx.doi.org/10.5204/mcj.1846.

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Paul Virilio. The Information Bomb. London: Verso, 2000. 145 pp., ISBN: 1-85984-745-5 (hardback). Born in Paris in 1932, the French political and 'technocultural' theorist Paul Virilio is the leading exponent of the idea that 'dromology' (the logic of speed) stands at the centre of the political formation and technocultural transformation of the contemporary world. Virilio is an architect of the 'Brutalist' school and political 'critic of the art of technology' as well as a Husserlian phenomenologist and post-Einsteinian analyst of technoculture. In recent years Virilio has developed his own p
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See, Pamela Mei-Leng. "Branding: A Prosthesis of Identity." M/C Journal 22, no. 5 (2019). http://dx.doi.org/10.5204/mcj.1590.

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This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata.
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Gallegos, Danielle, and Felicity Newman. "What about the Women?" M/C Journal 2, no. 7 (1999). http://dx.doi.org/10.5204/mcj.1798.

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Contemporary culinary discourse in Australia has been dominated by the notion that migration and the increased mobility of Australians is responsible for filling a culinary void, as though, because we have had no peasantry we have no affinity with either the land or its produce. This argument serves to alienate Australians of British descent and its validity is open to questioning. It's an argument in urgent need of debate because cuisine stands out as the signifier of a 'multicultural' nation. Despite all the political posturing, food has 'long been the acceptable face of multiculturalism' (G
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Piatti-Farnell, Lorna. "“The Blood Never Stops Flowing and the Party Never Ends”: The Originals and the Afterlife of New Orleans as a Vampire City." M/C Journal 20, no. 5 (2017). http://dx.doi.org/10.5204/mcj.1314.

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IntroductionAs both a historical and cultural entity, the city of New Orleans has long-maintained a reputation as a centre for hedonistic and carnivaleque pleasures. Historically, images of mardi gras, jazz, and parties on the shores of the Mississippi have pervaded the cultural vision of the city as a “mecca” for “social life” (Marina 2), and successfully fed its tourism narratives. Simultaneously, however, a different kind of narrative also exists in the historical folds of the city’s urban mythology. Many tales of vampire sightings and supernatural accounts surround the area, and have contr
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Holden, Todd. ""And Now for the Main (Dis)course..."." M/C Journal 2, no. 7 (1999). http://dx.doi.org/10.5204/mcj.1794.

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Food is not a trifling matter on Japanese television. More visible than such cultural staples as sumo and enka, food-related talk abounds. Aired year-round and positioned on every channel in every time period throughout the broadcast day, the lenses of food shows are calibrated at a wider angle than heavily-trafficked samurai dramas, beisboru or music shows. Simply, more aspects of everyday life, social history and cultural values pass through food programming. The array of shows work to reproduce traditional Japanese cuisine and cultural mores, educating viewers about regional customs and his
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Inglis, David. "On Oenological Authenticity: Making Wine Real and Making Real Wine." M/C Journal 18, no. 1 (2015). http://dx.doi.org/10.5204/mcj.948.

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IntroductionIn the wine world, authenticity is not just desired, it is actively required. That demand comes from a complex of producers, distributors and consumers, and other interested parties. Consequently, the authenticity of wine is constantly created, reworked, presented, performed, argued over, contested and appreciated.At one level, such processes have clear economic elements. A wine deemed to be an authentic “expression” of something—the soil and micro-climate in which it was grown, the environment and culture of the region from which it hails, the genius of the wine-maker who nurtured
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Almila, Anna-Mari. "Fabricating Effervescence." M/C Journal 24, no. 1 (2021). http://dx.doi.org/10.5204/mcj.2741.

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Introduction In November 2020, upon learning that the company’s Covid-19 vaccine trial had been successful, the head of Pfizer’s Vaccine Research and Development, Kathrin Jansen, celebrated with champagne – “some really good stuff” (Cohen). Bubbles seem to go naturally with celebration, and champagne is fundamentally associated with bubbles. Yet, until the late-seventeenth century, champagne was a still wine, and it only reached the familiar levels of bubbliness in the late-nineteenth century (Harding). During this period and on into the early twentieth century, “champagne” was in many ways cr
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Kolff, Louise Moana. "New Nordic Mythologies." M/C Journal 20, no. 6 (2017). http://dx.doi.org/10.5204/mcj.1328.

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IntroductionNordic mythology, also known as Norse mythology, is a term used to describe Medieval creation myths and tales of Gods and otherworldly realms, told and retold by Northern Germanic and Scandinavian tribes of the ninth century AD (see for example Gaiman).I discuss a new type of Nordic mythology that is being created through popular culture, social media, books, and television shows. I am interested in how contemporary portrayals of the Nordic countries has created a kind of mythological place called Scandinavia, where things, people, and ideas are better than in other places.Whereas
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Musgrove, Brian Michael. "Recovering Public Memory: Politics, Aesthetics and Contempt." M/C Journal 11, no. 6 (2008). http://dx.doi.org/10.5204/mcj.108.

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1. Guy Debord in the Land of the Long WeekendIt’s the weekend – leisure time. It’s the interlude when, Guy Debord contends, the proletarian is briefly free of the “total contempt so clearly built into every aspect of the organization and management of production” in commodity capitalism; when workers are temporarily “treated like grown-ups, with a great show of solicitude and politeness, in their new role as consumers.” But this patronising show turns out to be another form of subjection to the diktats of “political economy”: “the totality of human existence falls under the regime of the ‘perf
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Singley, Blake. "A Cookbook of Her Own." M/C Journal 16, no. 3 (2013). http://dx.doi.org/10.5204/mcj.639.

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Introduction The recipe is more than just a list of ingredients and the instructions on how to prepare a particular dish. Recipes also are, as Janet Floyd and Laurel Foster argue, a form of narrative that tells a myriad of stories, “of family sagas and community, of historical and cultural moments and also of personal histories and narratives of self” (Floyd and Forster 2). Among the most intimate and personal sources of recipes are manuscript cookbooks. These typically contained original handwritten recipes created by the author as well as those shared by family and friends; some recipes were
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