Relevant bibliographies by topics / Advertising function areas

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  2. Books
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Academic literature on the topic 'Advertising function areas'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Advertising function areas"

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Vveinhardt, Jolita, and Inga Janulienė. "Influence of Advertising as a Means of Information Transmission Towards Consumer: Theoretical Aspect." Business: Theory and Practice 7, no. (4) (2006): 222–31. https://doi.org/10.3846/btp.2006.27.

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The article analyses the term of "advertising" with the focus on information transmission function and a possibility to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects of advertising influence on consumers. These aspects form a formula of CAFE'A – cognition, action, finances, emotions and advantage (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action means that a consumer has noticed and read the ad. Financial aspect of the
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Wayan Yoga Bahagia Putra, I., Gusti Ayu Made Suartika, and Kadek Edi Saputra. "Road Intersection as a Public Space and Venue for Advertisements in an Urban Setting." IOP Conference Series: Earth and Environmental Science 903, no. 1 (2021): 012012. http://dx.doi.org/10.1088/1755-1315/903/1/012012.

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Abstract Advertising media uses a lot of public space as a place to advertise which can reduce the function of public space in urban areas. This study aims to determine the use of urban space as a medium for outdoor advertising that interrupts and reduces the function of space. This study uses a qualitative approach with descriptive data analysis methods. The four intersections on Jalan Raya Dalung have interrupted the function of public spaces, including functions as pedestrians (pedestrian paths), telajakan (as an element of reforestation), protecting the environment, and as borders. Inappro
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Evtykh, Ella Ibragimovna, and Alevtina Gennadievna Ryabinina. "The linguistic nature of advertising texts and Internet memes." Philology. Theory & Practice 17, no. 12 (2024): 4408–16. https://doi.org/10.30853/phil20240624.

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The purpose of the study is to identify linguistic features, communicative functions and mechanisms of influence on the audience of Internet meme and advertising texts based on a comparative analysis of the phenomena under consideration. The article considers the Internet meme and advertising as objects of mass information and communication space. The paper also examines advertising texts and Internet memes as various forms of media texts with a hybrid nature. The analysis of the intertextual connections of the studied phenomena was carried out, which made it possible to identify their structu
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Mahbubeh, Janafzay, Dadras Abbas, and Daryayesalghi Elham. "A Study on the Function of Advertising Tools on Tourism a Case Study of Qeshm Free Zone." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 56–64. https://doi.org/10.5281/zenodo.3470802.

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The present study is done with the purpose of the function of advertising tools on the tourism industry's prosperity in Qeshm Island. The use of tools and factors affecting advertising is one of the factors that can develop and improve the country's tourism industry. One of the main factors in tourism marketing is the attraction of tourists to the region by way of advertising. Today, advertising should be used as the most important tool in the tourism industry professionally. In ancient Iran, Qeshm Island can be considered as a place where tourism in its centrality can contribute to th
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Marinaș, Andreea Mihaela. "Gherasim Luca – O Poetică Spectaculară." Lucian Blaga Yearbook 20, no. 1 (2019): 154–61. http://dx.doi.org/10.2478/clb-2019-0016.

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AbstractThe purpose of this paper is to analyse the spectacular features of Gherasim Luca’s poetry. More specifically, the research starts from what generates the spectacular in his poetry: the erotica and the advertising feature of the poems. This study intends to analyse and explain how the eroticism of poetry, by its advertising dimension (meaning that poetry highlights the woman and erotic scenes like an advertising) offers to Gherasim Luca’s poetry the spectacular dimension. The blend of the two areas (erotica and the conative function of language) creates the spectacular, transferring se
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Patil, Ishant Rajesh Patil. "Implementation on Location-Based Services Using Geofencing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem30164.

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Geo-fencing (geofencing) is an innovative technology that utilizes the Global Positioning System (GPS) to create virtual boundaries, enabling various applications such as electronic toll collection, contextual advertising, and tourist information systems. This system aims to explore the effectiveness of spatial data in enhancing advertising performance. By leveraging tracking systems and monitoring based on satellite navigation services, including the geofencing function, businesses can accurately pinpoint their locations, boost sales, and improve overall efficiency. Geofencing facilitates rem
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Selemeneva, O. A. "Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)." Nauchnyi dialog 11, no. 2 (2022): 239–56. http://dx.doi.org/10.24224/2227-1295-2022-11-2-239-256.

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The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their functional potential is described. The choice of the research source is due to the significant influence of transnational media on the process of homogenization of cultural pictures of the world of different ethnic groups and the prototypical nature of the journal as an encyclopedia of the lifestyle o
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Rachynska, O. "SOCIAL ADVERTISING AS A METHOD OF ESTABILISHING SUSTAINABLE PUBLIC RELATIONS." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 10, no. 1 (2018): 31–34. http://dx.doi.org/10.17721/2616-9193.2018/10-6/12.

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The purpose of the article is to study social advertising as a method of establishing sustainable social relations, the peculiarities of using social advertising tools in management and approaches to the institutionalization of social advertising. It is established that the reform of the socio-economic development management system in Ukraine requires the development of new approaches to the solution of the tasks of institutional, regulatory and informational support for social change. One of the most important conditions for the effectiveness of this process is the effectiveness of the regula
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Sa'dullayeva, Shahnoza Ismatullo qizi. "PRAGMATIC ASPECTS OF TRANSLATING ADVERTISING TEXTS OF SOCIAL ORIENTATION." CENTRAL ASIAN JOURNAL OF EDUCATION AND INNOVATION 2, no. 5 (2023): 55–58. https://doi.org/10.5281/zenodo.7972697.

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Modern linguistics places a lot of emphasis on how writings and human communication that adhere to a specific style and genre function pragmatically. One of the promising directions in linguistics is a thorough investigation of the interplay between linguistic devices and extralinguistic elements in the overall text structure in order to pinpoint pragmatic purposes.In order to exert some sort of impact on the addressee, contact must be formed between the two of them. The study is devoted to the investigation of the origins and elements of the pragmatic potential of Uzbek text and oral communic
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Jeznach, Maria, Beata Sawicka, Marta Szymańczyk, and Agnieszka Duczmańska. "THE ROLE OF SOCIAL ADVERTISING IN TOURISM." Folia Turistica 51 (June 30, 2019): 193–204. http://dx.doi.org/10.5604/01.3001.0013.1593.

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Purpose. The main objective of the study was to determine the role of social advertising in tourism on the example of “Bloody souvenir” advertising. Method. The research method used for the purpose of this work was focused group interview (FGI). Findings. As a result of the discussion, the respondents considered this ad unsuccessful. Although it promotes patterns of behaviour while counteracting negative behaviours and phenomena in tourism, it is too brutal. While discussing the issue, it was recognised that the role of this social advertising in tourism is related to its educational and infor
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Books on the topic "Advertising function areas"

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Korolev, Vitaliy, Dmitriy Berdnikov, Aleksandr Geller, et al. Antimonopoly and tariff regulation in the system of state control of the Russian Federation. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862723.

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The textbook extensively covers the most pressing issues of antimonopoly and tariff regulation.
 The basics of antimonopoly and tariff regulation are outlined, the main activities of the Federal Antimonopoly Service as a state regulator, its functions, powers and responsibilities in the implementation of state antimonopoly control and tariff policy, as well as issues of sectoral tariff regulation and control over economic concentration are considered.
 Separate chapters are devoted to: types of unfair advertising and measures of responsibility for its placement; control of procuremen
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Audits, Georgia Dept of. State of Georgia program evaluation. Dept. of Audits, 1998.

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Audits, Georgia Dept of. State of Georgia program evaluation. Dept. of Audits, 1997.

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Georgia. Dept. of Audits. State of Georgia program evaluation. Dept. of Audits, 1998.

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Georgia. Dept. of Audits. State of Georgia program evaluation.: Department of Natural Resources. Dept. of Audits, 1998.

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Georgia. Dept. of Audits. State of Georgia program evaluation.: Student Finance Commission, Joint Board of Family Practice, State Medical Education Board, Board of Regents, Department of Human Resources. Dept. of Audits, 1998.

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Georgia. Dept. of Audits. State of Georgia program evaluation. Dept. of Audits, 1998.

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Georgia. Dept. of Audits. State of Georgia program evaluation. Dept. of Audits, 1998.

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Georgia. Dept. of Audits. State of Georgia program evaluation. The Dept., 1997.

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Denton Jr., Robert E., ed. 1996 Presidential Campaign. Greenwood Publishing Group, Inc., 1998. http://dx.doi.org/10.5040/9798216955108.

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Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires. The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific ar
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Book chapters on the topic "Advertising function areas"

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Vecchiato, Giovanni, Patrizia Cherubino, Arianna Trettel, and Fabio Babiloni. "The Next Frontier in Neuroimaging Methodologies: Assessing the Functional Connections between Cortical Areas." In Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38064-8_10.

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Mühlendahl, Alexander, Dimitris Botis, Spyros Maniatis, and Imogen Wiseman. "The Interaction with Other Areas of the Law." In Trade Mark Law in Europe. Oxford University Press, 2016. http://dx.doi.org/10.1093/oso/9780198726050.003.0012.

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Competition law and the free movement of goods principles have guided the development of trade mark law in Europe. This chapter will examine other relationships. The first part considers the use of trade marks in comparative advertisements. We have seen in Chapter 7 how comparative advertising has delineated the limits of trade mark law. Here the other side of the relationship is examined. Chapter 5 considered whether a geographical name can function and be protected as a trade mark and the limits of such protection. The second part of this chapter gives a flavour of the system of protecting p
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Kawamura, Yoji. "An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film." In Advances in Linguistics and Communication Studies. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7979-3.ch007.

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This chapter describes the concepts behind a commercial film production support system (CFPSS) in terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science, and information engineering. The chapter then analyzes the structure of commercial films to establish and describe an information system that is tested with a viewing experiment. The proposed system reflects the environment by implementing basic image techniques to create commercial films through an interaction between the users and the system. The experiment uses commercial films for beer with
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Kawamura, Yoji. "An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film." In Computational and Cognitive Approaches to Narratology. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0432-0.ch004.

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This chapter describes the concepts behind a Commercial Film Production Support System (CFPSS) in terms of related studies in the areas of advertising, image techniques and rhetoric, cognitive science, and information engineering. The chapter then analyzes the structure of commercial films to establish and describe an information system that is tested with a viewing experiment. The proposed system reflects the environment by implementing basic image techniques to create commercial films through an interaction between the users and the system. The experiment uses commercial films for beer with
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Teixeira, Ana, Anabela Gomes, and Sonia Brito-Costa. "An Overview of Mindwave Applications: Study Cases." In New Insights in Brain-Computer Interface Systems [Working Title]. IntechOpen, 2023. http://dx.doi.org/10.5772/intechopen.112736.

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Brain-computer interfaces (BCIs) have diverse applications across various research domains. In healthcare, individuals with disabilities in communication and controlling prosthetic devices are aided. Beyond healthcare, BCIs integrate seamlessly into Internet of Things (IoT) and smart environments, enabling intuitive device control and interaction, enhancing user experiences. In neuromarketing and advertising, BCIs help decipher consumers’ preferences and emotional responses to products and services, providing businesses with profound insights into consumer behavior. In education and self-regul
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Rigou, Maria, Spiros Sirmakessis, Aliki Panagiotarou, and Stefanos Balaskas. "Online Ads Annoyance Factors: A Survey of Computer Science Students." In Online Advertising [Working Title]. IntechOpen, 2023. http://dx.doi.org/10.5772/intechopen.110169.

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Despite the technological sophistication of current advertising techniques, the way online ads are delivered is in many cases intrusive, distracts users from their task, and annoys them. To delve into the reasons that make an online ad annoying, we investigate eight specific ad functional features and their effect on perceived annoyance: ability and ease of closing the ad, coverage of page contents, coverage of browser window, ad expansion, automatic ad activation, video/animation, sound, and ad targeting based on the recent browsing history. The study addressed 132 computer science students,
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Brechman, Jean M., Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson, and Duane Varan. "Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel." In Encyclopedia of Mobile Phone Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8239-9.ch012.

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Marketing professionals are increasingly interested in creating branded mobile phone applications. These “apps” prominently display a brand's identity throughout the user experience, typically in the form of a brand logo, and are designed to perform a range of functions. This article reviews current available research, and specifically addresses two important areas: (1) the effectiveness of mobile phone apps as a form of persuasive advertising and (2) factors that moderate these effects, specifically creative execution style and product category relevance. This article concludes with a discuss
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Anderson, Raymond. "Marketing." In The Credit Scoring Toolkit. Oxford University PressOxford, 2007. http://dx.doi.org/10.1093/oso/9780199226405.003.0027.

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Abstract Despite many years of recognizing the mutual advantages of communication between credit and marketing strategies, it still happens too infrequently and to too little effect. Thomas et al. 2002:154 Marketing is the starting point of this module’s little adventure. It includes functions like research and development (R&D), advertising, and sales. It is usually a vibrant area, often with a cowboy mentality, that is driven by sales volumes, asset growth, or some other income statement or balance sheet measure. This is also an area that consumes considerable analytical tools, and data
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Maclean, Ian. "The Social Status of Publishers of Learned Texts in Europe, 1560–1630." In Literature, Learning, and Social Hierarchy in Early Modern Europe. British Academy, 2022. http://dx.doi.org/10.5871/bacad/9780197267332.003.0005.

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Early modern authors, whose social status might either have been expressed through, or defined by, the books they produced, had to rely on publishers in the world of literature and learning to which they aspired. These figures came from quite diverse social origins, underwent very different levels of training, ranging from the most demanding scholarly preparation for dealing with sophisticated ancient and humanist texts, to a quite modest grasp of their own vernacular, the commercial aspects of their trade, and nothing more. They might also have been authors and scholars in their own right. As
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Prakash, Namrata, Priya Jindal, and Ansh Jindal. "Neuro Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-4236-7.ch002.

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The chapter captures the shift from conventional to cognitive analysis tools in the marketing landscape. It is clear that the promotional ecology has developed over time, and that it has shifted from using traditional methods to using cognitive analysis tools. In particular, it highlights how information from the study of neurology may be utilized to rethink marketing methods and construct cutting-edge technologies that probe deeper into the way people think to produce advertising efforts that are more correctly perceptive and successful. Among the many techniques that are used in the area of
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Conference papers on the topic "Advertising function areas"

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Korzeniowska, Agata. "Expansion of functions of urban areas to rural areas: the case of Kalwaria Zebrzydowska." In Virtual City and Territory. Centre de Política de Sòl i Valoracions, 2016. http://dx.doi.org/10.5821/ctv.8090.

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The town of Kalwaria Zebrzydowska, located ca. 40 km from Cracow is a constantly developing center of the furniture industry established in the 19th century. It is a formal capital of the Kalwaria Zebrzydowska municipality, whose administrative borders include 11 villages. However, practically speaking, the area along the main east-west road (national route no. 52), from the access road in Brody, may be considered as one big urban area. It is an example of an area in which borders between towns and adjacent villages are indicated only by name plaques, often indistinguishable from advertising b
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Ahmadi, Saba, Faez Ahmed, John P. Dickerson, Mark Fuge, and Samir Khuller. "An Algorithm for Multi-Attribute Diverse Matching." In Twenty-Ninth International Joint Conference on Artificial Intelligence and Seventeenth Pacific Rim International Conference on Artificial Intelligence {IJCAI-PRICAI-20}. International Joint Conferences on Artificial Intelligence Organization, 2020. http://dx.doi.org/10.24963/ijcai.2020/1.

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Bipartite b-matching, where agents on one side of a market are matched to one or more agents or items on the other, is a classical model that is used in myriad application areas such as healthcare, advertising, education, and general resource allocation. Traditionally, the primary goal of such models is to maximize a linear function of the constituent matches (e.g., linear social welfare maximization) subject to some constraints. Recent work has studied a new goal of balancing whole-match diversity and economic efficiency, where the objective is instead a monotone submodular function over the
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Kamada, Kouki, Anna Endo, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Analysis of How Impressions are Fixed After One Week of Listening to Music Using Subjective Evaluation and Brain Activity Measurement." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001763.

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In advertising and marketing, information is often repeatedly presented to consumers to increase their interest and sensitivity. This method is based on what is known in psychology as the ‘mere exposure effect’. In contrast, there is a growing interest in "neuromarketing," the application of brain science ideas to marketing, and the relationship between various psychological effects and brain activity in marketing. Brain measurements have also been used to study the mere exposure effect.However, although there have been various neuroscientific studies and verifications of the mere exposure eff
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Maehara, Takanori, Atsuhiro Narita, Jun Baba, and Takayuki Kawabata. "Optimal Bidding Strategy for Brand Advertising." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/59.

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Brand advertising is a type of advertising that aims at increasing the awareness of companies or products. This type of advertising is well studied in economic, marketing, and psychological literature; however, there are no studies in the area of computational advertising because the effect of such advertising is difficult to observe. In this study, we consider a real-time biding strategy for brand advertising. Here, our objective to maximizes the total number of users who remember the advertisement, averaged over the time. For this objective, we first introduce a new objective function that c
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DROBYSHEVA, O. V. "NATIONAL-CULTURAL COMPONENTS IN THE LANGUAGE OF MODERN ADVERTISING." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Chelyabinsk State University Publishing House, 2024. http://dx.doi.org/10.47475/9785727119631_157.

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In today’s globalized world, developing advertising campaigns can be a challenging task for specialists in this area around the world. The influence of advertising is no longer limited only to raising awareness of products and services or promoting sales, advertising also conveys – directly or indirectly – norms, judgments, values that may be relevant to the advertised product, many advertising professionals consider the process of creating advertising texts as a process transferring the cultural values of a nation from abstract concepts into advertising texts. This article attempts to prove t
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Andrade, Wiliam. "Designing mobile game input unreachability: risks when placing items out of the functional area." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004994.

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When planning controls for mobile games and gamified apps, designers consider how gamers access features and where to display them. With users potentially operating their devices single-handed, content producers have been using design approaches based on the screen area a thumb can reach when the hand supports the device, with different degrees of difficulty. Depending on the screen size, some parts are out of the thumb’s reach, requiring operation with the assistance of the other hand or changing grip when possible. Despite the common facilitated access to relevant game resources within the a
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Zhao, Yunfan, Nikhil Behari, Edward Hughes, et al. "Towards a Pretrained Model for Restless Bandits via Multi-arm Generalization." In Thirty-Third International Joint Conference on Artificial Intelligence {IJCAI-24}. International Joint Conferences on Artificial Intelligence Organization, 2024. http://dx.doi.org/10.24963/ijcai.2024/36.

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Restless multi-arm bandits (RMABs) is a class of resource allocation problems with broad application in areas such as healthcare, online advertising, and anti-poaching. We explore several important question such as how to handle arms opting-in and opting-out over time without frequent retraining from scratch, how to deal with continuous state settings with nonlinear reward functions, which appear naturally in practical contexts. We address these questions by developing a pre-trained model (PreFeRMAB) based on a novel combination of three key ideas: (i) to enable fast generalization, we use tra
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Reports on the topic "Advertising function areas"

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Iatsyshyn, Anna V., Iryna H. Hubeladze, Valeriia O. Kovach, et al. Applying digital technologies for work management of young scientists' councils. [б. в.], 2021. http://dx.doi.org/10.31812/123456789/4434.

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The publication explores the features of the digital technologies’ usage to organize the work of the Young Scientists’ Councils and describes the best practices. The digital transformation of society and the quarantine restrictions caused by the COVID-19 pandemic have forced the use of various digital technologies for scientific communication, the organization of work for youth associations, and the training of students and Ph.D. students. An important role in increasing the prestige of scientific activity and encouraging talented young people to participate in scientific projects belongs to t
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