Relevant bibliographies by topics / Advertising impact

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising impact'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Advertising impact"

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Liu, Zong Jin, Yang Yang, Zheng Fang, and Jing Cai. "Sales Impacts of Location Based Advertising Using Wireless Communication Technology." Applied Mechanics and Materials 268-270 (December 2012): 1741–47. http://dx.doi.org/10.4028/www.scientific.net/amm.268-270.1741.

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Using wireless communication technology, location-based advertising (LBA) is booming recently. Most LBA researches are cross-sectional analysis studying only contemporaneous impacts, which might seriously underestimate advertisings’ efficacy in the long run. Complementary to these researches, we employ a company archival dataset to explore LBA’s and PUA’s (Pop-up Advertising) sales impact in both contemporaneous and long run terms. The developed dynamic structural equation model reveals that (1)in terms of magnitude, LBA’s efficacy is stronger than that of PUA both contemporaneously and accumulatively; (2) in terms of persistent time, while LBA only have contemporaneous impact, PUA’ s impact lasts for 9 days. Theses empirical findings would help managers to allocate advertising budget efficiently while using wireless communication technology.
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Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology." Advanced Materials Research 662 (February 2013): 896–901. http://dx.doi.org/10.4028/www.scientific.net/amr.662.896.

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Because of rapid development of wireless communication technology, there is an increasing adoption of mobile advertising, such as location based advertising (LBA). To what extent can LBA improve advertising effectiveness is an important topic in the field of wireless communication technology research. Most researches quantify long term impacts of advertisings by VAR (Vector Autoregressive) model. However, compared to VAR model, VECM (Vector Error Correction Model) is a better method in that it allows one to estimate both a long-term equilibrium relationship and a short-term dynamic error correction process. In this study, we employ VECM to explore LBA’s (Location Based Advertising) and PUA’s (Pop-up Advertising) sales impact in both short and long terms. The developed VECM reveals that LBA’s sales impact is about more than2 times as big as PUA’s in short dynamic term and nearly 6 times bigger than PUA’s in long equilibrium term. These findings add to advertising and VECM literatures. These results can give managers more confident to apply wireless communication technology to advertising.
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Opree, Suzanna J., Moniek Buijzen, and Eva A. van Reijmersdal. "The impact of advertising on children’s psychological wellbeing and life satisfaction." European Journal of Marketing 50, no. 11 (November 14, 2016): 1975–92. http://dx.doi.org/10.1108/ejm-06-2015-0393.

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Purpose It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between advertising exposure and life satisfaction (Aim 1), as well as the mediating roles of psychological wellbeing (Aim 2) and its underlying dimensions (Aim 3). Design/methodology/approach Three-wave panel data were collected among 1,133 8-12-year-olds. Psychological wellbeing was measured overall and per dimension (i.e. environmental mastery, personal growth, purpose in life, self-acceptance, autonomy and positive relationships with others). Findings The authors found a nonsignificant total effect of advertising exposure at Wave 1 on life satisfaction at Wave 3: The negative direct effect was annulled by the positive indirect effect via overall psychological wellbeing at Wave 2. Detailed analysis revealed that personal growth and autonomy functioned as positive mediators, and purpose in life as a negative mediator in the relation between advertising exposure and life satisfaction. Social implications This research informs the ethical debate surrounding child-directed advertising, showing it might stimulate children’s sense of control over their environment, openness to new experiences, direction in life and sense of self-agency. Originality/value This study is the first to examine advertising’s effect on life satisfaction and psychological wellbeing simultaneously. The study used a large sample and a longitudinal panel design, allowing conclusions about the specific effects of advertising exposure.
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Rajaobelina, Lova, Caroline Lacroix, and Anik St-Onge. "Does experiential advertising impact credibility?" International Journal of Bank Marketing 37, no. 1 (February 4, 2019): 171–91. http://dx.doi.org/10.1108/ijbm-01-2017-0021.

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Purpose The purpose of this paper is to investigate the impact of five dimensions of experiential advertising (cognitive, emotional, sensory, relational and behavioural) on advertising credibility in the banking sector. Design/methodology/approach A total of 277 undergraduate students were asked to complete a questionnaire after viewing two versions of a bank advertisement. Results were analysed using structural modelling equations (EQS 6.2). Findings Findings show that all dimensions of experiential advertising positively impact advertisement credibility. Cognitive/emotional/sensory advertisements exert the greatest impact, followed by relational and then behavioural advertisements which have only a marginal impact. Post hoc results show that the impact of experiential advertising on advertising credibility varies according to both actor and respondent gender. Originality/value This study enhances the literature on experiential marketing and credibility, especially banking sector advertising, and provides more in-depth insight into the role of respondent and actor gender in influencing responses. Financial services practitioners would be well advised to devote particular attention to the formulation of experiential strategies when developing advertising campaigns.
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Hanssens, Dominique. "Keeps Working and Working and Working … The Long-Term Impact of Advertising." GfK Marketing Intelligence Review 7, no. 1 (May 1, 2015): 42–47. http://dx.doi.org/10.1515/gfkmir-2015-0006.

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Abstract While some marketing tactics such as price promotions have mostly short-term effects, others such as advertising have both a short- and a long-term impact. A short-term focus in advertising measurement may bias return-on-investment calculations because it takes into account the complete expenditure for advertising but only a portion of its impact. Therefore it is necessary to assess advertising’s long-term impact on top of its short-term effects. Sustained advertising effect arises from consumer response in terms of carry-over effects or purchase reinforcement like repeat buying or word of mouth. It also depends on corporate behavior like a company’s ability to learn from past experiences. A precondition to leveraging optimal short- and longterm advertising effects is to monitor success and infer theright action. The improvement in an organization’s marketing processes and behaviors can result in an impact that is over five times stronger and longer lasting. To produce such results, the organization must use consumer response metrics to advertising that are predictive of transactional and financial returns, spend on activities that create the short-term effects necessary for long-term build-up, repeat successful behavior and turn this feedback loop into better business practices and improved process management for both the brand and for the company as a whole.
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MasKhanam, Masroor, and Akbar Ali. "IMPACT OF ADVERTISING: END USER PERSPECTIVE." Journal of Social Sciences and Humanities 58, no. 1 (June 30, 2019): 179–89. http://dx.doi.org/10.46568/jssh.v58i1.137.

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The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers communicate with consumers through advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion etc. organizations must use all available communication tools to communicate consumer and to create awareness about the need of consumer. Advertising is used to create awareness for products and services. Advertisers should know the needs of consumers, target audience, their culture, likes and dislikes. Advertising create feelings and satisfaction in consumer’s mind. Many food and beverage brands use advertising for the promotion of their products. Advergames have an advertisement for a product, service, or company and have become popular. Cultural frame work plays important role in advertising and consumer behavior. Music plays an imported role in advertising; it has recently attracted interest in marketing and consumer psychology. Music is key elements of the culture; it plays an important role in consumers’ perceptions, moods, and in the theme of the advertisements.
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Вартанов, Сергей. "Модели экономического влияния рекламы: первичные эффекты." ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, no. 4 (2020): 61–85. http://dx.doi.org/10.24866/2311-2271/2020-4/61-85.

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Настоящая работа представляет собой вторую часть цикла из пяти статей, посвященных обзору существующих моделей, методов и взглядов на эффекты воздействия экономического института рекламы на рынок на всех возможных уровнях. В ней рассмотрен самый нижний уровень влияния рекламы, связанный с изменением под ее воздействием поведения конечных потребителей. Эффекты, оказываемые рекламой на них, являются первичными эффектами, так как именно с них «начинается» цепочка рекламного влияния на рынок. В работе рассмотрены убеждающая и информативная функции рекламы, сопоставлены визуальные и текстовые ее варианты, обсуждаются основные положения когнитивного и поведенческого подходов к анализу воздействия рекламы на формирование потребительского спроса. Кроме того, описаны кратко- и долгосрочные первичные эффекты и особенности их учета и моделирования с помощью функций спроса и основанная на этом методология перехода к анализу поведения фирм, стремящихся использовать рекламное воздействие для достижения своих стратегических целей. The present work continues a cycle of review articles dedicated to a comprehensive description and analysis of effects caused by advertising as an economic institution on the whole economy on different levels. Whereas the introductive part of the cycle gives a general classification of such effects, the current work considers the lowest level of advertising impact associated with changes in the end consumers behavior. This class of effects may be regarded as the primary since they start the chain of advertising impact on the whole market. The paper considers the persuasive and informative functions of advertising, compares its visual and textual variants, discusses the main provisions of the cognitive and behavioral approaches to the analysis of the impact of advertising on the consumer demand formation as well as main models of advertising communication. In addition, short and long-term primary effects and the specifics of their accounting and modeling using demand functions and the methodology based on this for the transition to the analysis of the behavior of firms seeking to use advertising influence to achieve their strategic goals are described.
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McDonald, William F. "Impact of Advertising on Consumption." Journal of Dairy Science 69, no. 5 (May 1986): 1470–75. http://dx.doi.org/10.3168/jds.s0022-0302(86)80557-4.

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Mishra., Niharika. "THE IMPACT OF ONLINE NEWSPAPER ADVERTISING ON PRINT NEWSPAPER ADVERTISING." International Journal of Advanced Research 5, no. 8 (August 31, 2017): 1610–18. http://dx.doi.org/10.21474/ijar01/5221.

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Long Yi, Lin. "The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions." African Journal of Business Management 5, no. 21 (September 23, 2011): 8446–57. http://dx.doi.org/10.5897/ajbm11.925.

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Dissertations / Theses on the topic "Advertising impact"

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Sauer, Raymond D. "Credible information? : the impact of the FTC's advertising substantiation program /." Thesis, Connect to this title online; UW restricted, 1985. http://hdl.handle.net/1773/7380.

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Ustinova, Irina P. "Impact of English on modern Russian TV advertising." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2002. http://wwwlib.umi.com/cr/syr/main.

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Flanagan, Michael Anthony. "An investigation into the impact of online and mobile advertising on the South African advertising landscape." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008588.

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This study aimed to provide South African advertising professionals with insights into the current state of online and mobile advertising in South Africa, highlighting areas in which this sector of the industry can develop in order for professionals to perpetuate successful and innovative use of the mediums available to them and their clients. The study draws on literature from the fields of traditional advertising, digital advertising and new media. Research on the South African digital advertising climate is not as readily available as that of international studies based in the United States of America and the United Kingdom. The study therefore used two data collection methods namely, telephonic semi-structured interviews with advertising professionals employed within the South African advertising and marketing industries as well as an electronic survey also aimed at advertising professionals employed within the South African advertising and marketing industries. The data collected aims to provide an insight into the professional opinions and feelings of these professionals as to how the South Africa digital advertising landscape is perceived, how it compares to its international counterparts and whether online and mobile technologies have had an impact on the South African advertising industry in terms of ad-spend not only on digital but on traditional advertising. The data from both the semi-structured interviews and survey were analysed in terms of the aforementioned aspects and correlations were found between the qualitative and quantitative data. Five advertising professionals from various agencies from around South Africa were interviewed telephonically while 27 advertising professionals attempted the electronic survey with 21 completing the survey. The study found that advertisers acknowledge that online and mobile technologies have had an impact on the South African advertising industry as digital advertising is now seen as an important fixture within the advertising industry and is considered to now be as important as traditional advertising. However, although advertising professionals acknowledge this importance, the medium is still underutilised due to a number of determining factors. These factors include insufficient knowledge in the field of digital advertising by advertisers and clients as clients are still unwilling to allocate similar levels of ad-spend to digital as they would to traditional advertising, this despite a notable increase in digital ad-spend. Traditional advertising still dominates ad-spend and advertisers are of the opinion that despite the growth of digital media, this trend will remain prevalent in South Africa which continues to trail behind its international counterparts.
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Keppel, David P. "Adverse advertising : the impact advertisements have on webpage content retention /." Online version of thesis, 2009. http://hdl.handle.net/1850/10850.

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SCHULLSTRÖM, TERESIA. "The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-138169.

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The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. However, it has been shown that when surfing online, the consumers are more engaged in the current task and thereby also more goal directed than when consuming traditional media. This has, in combination with cluttered websites and ads sharing bandwidth with content, resulted in the phenomenon banner blindness, which indicates that consumers purposefully ignores everything that looks like advertising. A factor that in previous studies has shown to have a large impact on the allocation of visual attention on a website is the consumer’s current task, which directly affects their navigation behaviour on the website. A consumer that is browsing apply a different behaviour and is affected by other factors in the visual scene than a consumer that knows what s/he wants and therefore uses goal directed search as the searching strategy. Through a literature study and an eye tracking experiment this thesis investigates the impact of the consumer’s task on visual attention to advertising on websites, with the focus on internal advertising (merchandising ads) on e-commerce websites. The tasks used in the eye tracking methodology were designed to create a more realistic visual navigation behaviour compared to previous studies in the field. The results show that when browsing, the consumers are generally more receptive to peripheral stimuli, which in many cases also includes advertising. When the consumer has a specific goal in mind, s/he gets more goal directed and uses stored searching strategies to efficiently find the wanted target and/or clues about where the target can be located. The visual behaviour is thereby controlled by higher cortical centres and does not get affected by peripheral stimuli in the same extent as when the consumer is browsing. It was also found that it is very challenging to create a natural browsing behaviour in a study environment. This is due to several factors and is a very critical problem for studies investigating visual attention since a realistic task is the key to create realistic behaviour and thereby also an accurate and usable result.
Den utbredda användningen av internet har öppnat många möjligheter för annonsörer. Detta har resulterat i en uppsjö av online-annonser i olika format och sammanhang, placerade på allt från underhållningswebbplatser och online-tidningar till ”search engine result pages”(SERPS) och ecommercewebbplatser. Det har dock visat sig att konsumenter som surfar på nätet är mer engagerade i den aktuella uppgiften och därmed också mer målinriktade än konsumenter som konsumerar traditionella medier. Detta har, i kombination med webbplatsernas plottrighet samt att annonserna delar bandbredd med det huvudsakliga innehållet, resulterat i fenomenet ”banner blindness”. Detta innebär att konsumenter medvetet ignorerar allt som ser ut som reklam. En faktor som i tidigare studier har visat sig ha en stor inverkan på fördelningen av visuell uppmärksamhet på en webbplats är därför konsumentens aktuella uppgift, eftersom den direkt påverkar navigationsbeteendet på webbplatsen. En konsument som ”browsar” använder ett annorlunda beteende och påverkas av andra faktorer i den visuella miljön än en konsument som vet vad han/hon vill ha och då använder en mer målinriktad typ av sökning som sökstrategi. Genom en litteraturstudie och ett eye tracking experiment undersöker denna avhandling effekterna av konsumentens uppgift och mål på den visuella uppmärksamheten av reklam på webbplatser, med fokus på intern reklam (merchandising-annonser) på e-commercewebbplatser. Uppgifterna som användes i eye tracking metodiken var designade for att skapa ett mer realistiskt navigationsbeteende jämfört med tidigare studier inom samma område. Resultaten visar på att när konsumenterna ”browsar” är de i allmänhet är mer mottagliga för perifera stimuli, som i många fall även omfattar reklam. När konsumenten har ett specifikt mål i åtanke blir han/hon mer målinriktad och använder då lagrade sökstrategier för att effektivt hitta det önskade målet och/eller ledtrådar om var målet kan lokaliseras. Det visuella beteendet styrs därmed av högre kortikala centra och påverkas inte av perifera stimuli i samma utsträckning som när konsumenten ”browsar”. Det konstaterades även under undersökningen att det är mycket svårt att skapa ett naturligt browsing-beteende i en studiemiljö. Detta beror på flera faktorer och är ett mycket kritiskt problem för studier som undersöker visuell uppmärksamhet, då en realistisk uppgift är nyckeln till att skapa ett realistiskt beteende och därmed också ett korrekt samt användbart resultat.
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Cheoux-Damas, Océane, and Floch Marius Le. "Advertising overload : A quantitative study on the impact of the perceived intrusiveness of online advertising on the purchase intention." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90704.

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Yahya, Azizul Halim. "The globalisation of Western advertising : a case study of the impact of imported advertising on cultural values in Malaysia." Thesis, Loughborough University, 2001. https://dspace.lboro.ac.uk/2134/7568.

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Yang, Xiaojing. "The impact of perceived advertising creativity on ad processing and response." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3223037.

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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2006.
"Title from dissertation home page (viewed June 26, 2007)." Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 2242. Adviser: Robert E. Smith.
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Liston, Ross. "How is green seen? Exploring the impact of visual elements in ‘green’ advertising." Diss., University of Pretoria, 2009. http://hdl.handle.net/2263/24360.

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The influence of visual elements in green print advertising to potentially affect changes in human consumptive practices has been explored in this dissertation. This was investigated via web-based questionnaires administered to business school students (n = 135) where the manipulation of the key visual elements of extent of visuals used relative to the copy, and the inclusion of visual rhetoric (i.e. the use of imagery to convey a message) were explored. To determine this, varying sets of adverts were presented and respondents were requested to rate their attitude towards the advert; their likelihood to purchase the product shown, and to indicate which adverts they preferred. Potential moderating variables related to the observer (i.e. need for cognition and need for emotion) and the adverts (i.e. product type and brand) were also evaluated. The findings demonstrated that visuals with in adverts and the use of visual rhetoric could produce statistically different results form adverts without these visual elements. However there was also evidence to suggest that the use and application of visuals is complex in nature and not easily achieved in practical applications. The main reasons for this related to the fact that it is difficult to define visuals at the exclusion of other variables; and that the manner in which a consumer processes this visual is a key determinant that is influenced by processing style/attitude and is consequently not easily controlled. The research also attempted to explore the impacts of related moderator variables such as product type and familiarity of brand but due to design constraints and difficulties in explaining findings such results proved inconclusive. The research report concludes with recommendations for future research and application; stressing the importance of the end goal of sustainable consumption.
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Carr, David Jasun. "An investigation into the comparative cognitive impact of conventional television advertising and product placement." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2005. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S. )--Kutztown University of Pennsylvania, 2005.
Source: Masters Abstracts International, Volume: 45-06, page: 2705. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 69-75).
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Books on the topic "Advertising impact"

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How does advertising impact teen behavior? Detroit, MI: Greenhaven Press, 2012.

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How does advertising impact teen behavior? Detroit, MI: Greenhaven Press, 2012.

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Shailaja, Bajpai, ed. The impact of television advertising on children. New Delhi: Sage Publications, 1996.

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Kaiser, Harry Mason. Impact of generic milk advertising on New York State markets. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1999.

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Ashiq, Shabana. The internet as a new advertising medium and its impact on traditional advertising media. London: University of East London, 2000.

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Kaiser, Harry Mason. Impact of generic milk advertising on New York State markets: 1986-2000. Ithaca, N.Y: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2002.

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Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, N.J: Lawrence Erlbaum, 2005.

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Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, NJ: Lawrence Erlbaum, 2004.

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Gopalakrishna, Srinath. The impact of production costs on advertising pulsing policies. Cambridge: Judge Institute, 1996.

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Oates, Caroline, Mark Blades, and Barrie Gunter. Advertising to Children on TV: Content, Impact and Regulation. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.

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Book chapters on the topic "Advertising impact"

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de Mooij, Marieke. "The Impact of Culture on Advertising." In Advertising Worldwide, 1–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56811-4_1.

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Langner, Tobias, Tobias Klinke, Nader Fadl, and Malte Christ. "The Impact of Capitalization on Advertising Headline Readability." In European Advertising Academy, 81–91. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24878-9_7.

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Tabellion, Jana, and Franz-Rudolf Esch. "Influencer Marketing and its Impact on the Advertised Brand." In European Advertising Academy, 29–41. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24878-9_3.

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Gordon, Jamin, and Jun Wu. "Say It without Saying It: How Consumers Interpret “Tropes” in Advertising and Its Impact on Campaign Success." In Advertising Confluence, 75–87. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137492265_6.

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López, Manuela, and María Sicilia. "The Impact of e-WOM: Determinants of Influence." In Advances in Advertising Research (Vol. 2), 215–30. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_14.

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Mau, Gunnar, Celina Steffen, Hanna Schramm-Klein, and Sascha Steinmann. "The Impact of Health Warnings on Children’s Consumption Decisions." In Advances in Advertising Research (Vol. III), 93–103. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4291-3_8.

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Aghakhani, Hamed, and Kelley J. Main. "The Impact of Social Exclusion and Permeability on Consumers’ Responses towards Advertising." In Advances in Advertising Research IX, 317–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22681-7_23.

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Bodenbenner, Philipp, Markus Hedwig, and Dirk Neumann. "Impact of Recommendations on Advertising-Based Revenue Models." In Lecture Notes in Business Information Processing, 110–18. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29873-8_11.

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Kicova, Eva, Viera Bartosova, and Jozsef Popp. "The Impact of TV Advertising on Brand Credibility." In Advances in Cross-Section Data Methods in Applied Economic Research, 605–14. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38253-7_39.

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Eisend, Martin, Silke Knoll, Susanne Schmidt, and Ruziye Canbazoglu. "How Does Shifting Ad Budgets Impact Trust in Advertising Media?" In Advances in Advertising Research (Vol. III), 353–63. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4291-3_27.

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Conference papers on the topic "Advertising impact"

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Papadimitriou, Panagiotis, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, and David H. Reiley. "Display advertising impact." In the 17th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2020408.2020572.

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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and have maintained their solid image. Therefore according to marketers, neglecting marketing efforts during an economic downturn will result in weakening the brand and making it less profitable in the long run. The present study aims to provide an understanding of the marketing communications’ specifically advertising’s impact on companies’ performance during and after recession. It lays out the theoretical foundations to evaluate the impact of advertising during the recessions and provides some evidence from the world. It is believed to be paramount to examine the existing literature and researches to create awareness in the field, about the importance and impact of advertising during economic downturns.
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Weerasiri, R. A. S. "Impact of Television Advertisements on Youth Buying Behavior: With Special Reference to Fruit Drink Market in Sri Lanka." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1105.

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Yang, Shu-Cheng, Chia-Jung Hsu, and Yu-Wei Wu. "The Impact of Mobile Advertising Content and Advertising Value on User Loyalty." In MISNC2020&IEMT2020: The 7th Multidisciplinary in International Social Networks Conference and The 3rd International Conference on Economics, Management and Technology. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3429395.3429407.

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Jermsittiparsert, Kittisak. "Impact of Facebook Advertising on Purchase Intention." In ICEBI 2019: 2019 3rd International Conference on E-Business and Internet. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3383902.3383903.

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Andrade-Chaico, Frank, and Laberiano Andrade-Arenas. "Mobile advertising in Peru: The impact of SMS advertising on sales and customer experience." In 2020 IEEE XXVII International Conference on Electronics, Electrical Engineering and Computing (INTERCON). IEEE, 2020. http://dx.doi.org/10.1109/intercon50315.2020.9220267.

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Disastra, Ganjar Mohamad, Fanni Husnul Hanifa, Astri Wulandari, and Widya Sastika. "The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention." In Proceedings of the Social and Humaniora Research Symposium (SoRes 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sores-18.2019.98.

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Kovalchuk, Lidia. "Syntactical Means Of Impact In American Political Advertising." In X International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.08.80.

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Соловьева, Елизавета Юрьевна, Роксана Рафаддин кызы Тахирова, and Наталия Юрьевна Фоминых. "PSYCHOLOGICAL FUNCTIONS OF ADVERTISING." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Апрель 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh296.2021.54.44.005.

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В рамках исследования рассмотрены психологические особенности рекламы. Описаны основные элементы психологии применяемые в сфере рекламы. Приведен пример психологического воздействия рекламы на потребителя. The study examines the psychological features of advertising. The main elements of psychology used in the field of advertising are described. An example of the psychological impact of advertising on the consumer is given.
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"The Impact of Artificial Intelligence on Internet Advertising: Advertising Recommendation System Based on Deep Learning Technology." In 2020 International Conference on Computer Science and Engineering Technology. Scholar Publishing Group, 2020. http://dx.doi.org/10.38007/proceedings.0000861.

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Reports on the topic "Advertising impact"

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Charnes, A. Measuring the Impact of Advertising on Army Recruiting: Data Envelopment Analysis and Advertising Effectiveness. Fort Belvoir, VA: Defense Technical Information Center, July 1990. http://dx.doi.org/10.21236/ada236779.

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Song, So Young, and Youn-Kyung Kim. Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-171.

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Athey, Susan, Emilio Calvano, and Joshua Gans. The Impact of the Internet on Advertising Markets for News Media. Cambridge, MA: National Bureau of Economic Research, September 2013. http://dx.doi.org/10.3386/w19419.

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Dave, Dhaval, and Henry Saffer. The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand. Cambridge, MA: National Bureau of Economic Research, May 2010. http://dx.doi.org/10.3386/w15969.

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Kim, Gwia, and Byoungho Ellie Jin. Older Female Consumers� Environmentally Sustainable Apparel Consumption: The Impact of Time Perspective and Advertising Appeals. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8867.

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