Books on the topic 'Advertising impact'

How does advertising impact teen behavior? Detroit, MI: Greenhaven Press, 2012.

How does advertising impact teen behavior? Detroit, MI: Greenhaven Press, 2012.

Shailaja, Bajpai, ed. The impact of television advertising on children. New Delhi: Sage Publications, 1996.

Kaiser, Harry Mason. Impact of generic milk advertising on New York State markets. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1999.

Ashiq, Shabana. The internet as a new advertising medium and its impact on traditional advertising media. London: University of East London, 2000.

Kaiser, Harry Mason. Impact of generic milk advertising on New York State markets: 1986-2000. Ithaca, N.Y: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2002.

Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, N.J: Lawrence Erlbaum, 2005.

Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, NJ: Lawrence Erlbaum, 2004.

Gopalakrishna, Srinath. The impact of production costs on advertising pulsing policies. Cambridge: Judge Institute, 1996.

Oates, Caroline, Mark Blades, and Barrie Gunter. Advertising to Children on TV: Content, Impact and Regulation. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.

White, Carmel. Advertising on television: The impact of programme context on agency buying. Dublin: University College Dublin, 1991.

Net words: Creating high-impact online copy. New York: McGraw-Hill, 2002.

Schudson, Michael. Advertising, the uneasy persuasion: Its dubious impact on American society. London: Routledge, 1993.

The impact of advertising law on business and public policy. Westport, Conn: Quorum Books, 1992.

Schudson, Michael. Advertising, the uneasy persuasion: Its dubious impact on American society. New York: Basic Books, 1986.

O'Mahony, Sheila. The impact of celebrity endorsements on consumers. Dublin: University College Dublin, 1996.

1959-, Tobey Linda, ed. The advertising handbook: Make a big impact with a small business budget. Vancouver: International Self-Counsel Press, 1991.

Edell, Julie A. The feelings mechanism: The impact of feelings on ad-based affect and cognition. Cambridge, Mass: Marketing Science Institute, 1988.

Subcommittee hearing on the impact of online advertising on small firms. Washington: U.S. G.P.O., 2008.

Nachum, L. The impact of home countries on the competitiveness of advertising TNCS. Cambridge: ESRC Centre for Business Research, University of Cambridge, 1999.

Roberts, Andrew. Advertising effectiveness: Quantifying the impact on sales and consumer buying behaviour. London: AGB, 1990.

Advertising Research Foundation. (1st New York, N.Y.). Transcript proceedings: The impact of computer applications and technology in advertising, marketing and media research. New York, NY: Advertising Research Foundation, 1988.

Chakrabarty, Patrali. An eye for an eye: Impact of sequelization and comparison in advertisements on consumer's perception of brands. Ahmedabad: Indian Institute of Management, 2010.

Candace, Bailly, and Georgevich Dan, eds. It's in the cards!: Getting the biggest impact from your smallest ad. San Dimas, Calif: Paradigm Pub., 2003.

Mela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Cambridge, Mass: Marketing Science Institute, 1996.

Dave, Dhaval. The impact of direct-to-consumer advertising on pharmaceutical prices and demand. Cambridge, MA: National Bureau of Economic Research, 2010.

Monnie, Samuel K. The impact of the World Wide Web upon advertising theory and practice. [s.l: The Author], 1997.

Mela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Cambridge, Mass: Marketing Science Institute, 1996.

Mela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Cambridge, Mass: Marketing Science Institute, 1996.

Nou, Nino. The impact of advertising and its affect on consumerism in Western culture. London: LCP, 2000.

Ad women: How they impact what we want, need, and desire. Amherst, NY: Prometheus Books, 2008.

Berger, Arthur Asa. Ads, fads, and consumer culture: Advertising's impact on American character and society. 4th ed. Lanham: Rowman & Littlefield Publishers, 2011.

Milligan, Andy. Don't mess with the logo: Tools to build brands with impact. Upper Saddle River, N.J: FT Press, 2010.

Antonacci, Lori. The impact of business publication advertising on sales and profits: A joint project of the Advertising Research Foundation and the Association of Business Publishers. New York, NY: ARF, 1987.

Levinson, Jay Conrad. Guerrilla marketing online weapons: 100 low-cost, high-impact weapons for online profits and prosperity. Boston: Houghton Mifflin Co., 1996.

1953-, Rubin Charles, ed. Guerrilla marketing online attack: 100 low-cost, high-impact strategies for creating profits on the Internet. London: Piatkus, 1996.

Kaiser, Harry Mason. Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1995.

Kaiser, Harry Mason. Impact of generic fluid milk and cheese advertising on dairy markets 1984-99. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 2000.

Kaiser, Harry Mason. Impact of generic fluid milk and cheese advertising on dairy markets 1984-98. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1999.

Rodgers, P. E. An econometric analysis of the impact of advertising on household consumption of fresh fish. Edinburgh: Sea Fish Industry Authority, Fishery Economics Research Unit, 1988.

Kaiser, Harry Mason. Impact of generic fluid milk and cheese advertising on dairy markets 1984-98: Revised. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1999.

Kidwai, Shamaela A. "To study the impact of culture on advertising of pharmaceuticals in UK and India.". Leicester: De Montfort University, 1997.

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

Lilley, William. Impact of advertising on the competitive structure of the media: With a special analysis of advertising of automobiles, beer, wine, tobacco, and liquor. [United States]: Leadership Council on Advertising Issues, 1990.

Crawley, Gemma. The Potential Impact of the Consolidation of Media Ownership on the Advertising and Media Industry. Manchester: UMIST, 2003.

Foley, Lisa A. Are consumers well informed about prescription drugs: The impact of printed direct-to-consumer advertising. Washington, DC: AARP, Public Policy Institute, 2000.

O'Keefe, Garrett J. The social impact of the National Citizens' Crime Prevention Campaign: Focus on what works. Washington, DC (633 Indiana Ave., NW., Washington 20531): Bureau of Justice Assistance, 1993.

Sahota, Tina. Advertising revenue and its impact on public communication: A critical inquiry into the British Television industry. Birmingham: University of Central England in Birmingham, 2004.

Pryor, Andy. The cultural and social impact of advertising design with reference to the post modern club flyer. London: LCP, 2000.

Health, Great Britain Department of. Implementation of directive 98/43/EC (Tobacco advertising and sponsorship): Draft regulatory impact assessment (consultation document). [London]: Department of Health, 1998.