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Journal articles on the topic 'Advertising in art'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Pryshchenko, Svitlana Valeriivna. "CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN." Creativity Studies 12, no. 1 (2019): 146–65. http://dx.doi.org/10.3846/cs.2019.8403.

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The purpose of this article was analyses the existing methodological approaches to art, culture, design, advertising for the further effective designing of advertising products, increasing its positive value orientations and aesthetic level. The research area is the visualization of advertising ideas taking into account of regional specificity and ethno-cultural identification. Scientific study of cultural-aesthetic component in advertising design has the aim to systematize visual means of information and make a complex definition of their functional specifics in contemporary society, which is

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2

Parikh, Kashyap. "Graffiti in Relation to art & Advertising." Indian Journal of Applied Research 3, no. 1 (2011): 63–64. http://dx.doi.org/10.15373/2249555x/jan2013/25.

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3

Hartlaub, G. F. "Art as Advertising (1928)." Design Issues 9, no. 2 (1993): 72. http://dx.doi.org/10.2307/1511678.

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4

Lambert, Julie Anne. "The Art of Advertising." Bodleian Library Record 34, no. 1-2 (2021): 13–15. http://dx.doi.org/10.3828/blr.2021.34.1-2.13.

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5

Bimo, Aryo. "Pengertian Art Direction dan Peranan Seorang Art Director dalam Periklanan." Humaniora 1, no. 2 (2010): 388. http://dx.doi.org/10.21512/humaniora.v1i2.2881.

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Nowadays advertising is a field that is progressing rapidly and is quite popular majors marked by numerous educational institutions both private and the country that opened specialization advertising. One of the positions in the field of advertising that quite popular is Art Director. The skill of art directing is a bit much has been represented in the department of Visual Communication Design or Graphic design. But it is sometimes still confused between the duties and role of an art director and a graphic designer. This article gives a general overview of what is meant by Art Director as well

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6

Zurstiege, Guido. "The pragmatics of calling advertising art: Four systems theoretical approaches to art and advertising." Empedocles: European Journal for the Philosophy of Communication 2, no. 1 (2011): 3–17. http://dx.doi.org/10.1386/ejpc.2.1.3_1.

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7

Lee, Jieun, Junghyun Kim, and Jinhyun Yu. "Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising." Social Behavior and Personality: an international journal 43, no. 10 (2015): 1725–40. http://dx.doi.org/10.2224/sbp.2015.43.10.1725.

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Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of ad

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8

Selber, Kimberly A. "Influence of Modern Art on Early 20th-Century Advertising Art." International Journal of the Arts in Society: Annual Review 2, no. 1 (2007): 183–92. http://dx.doi.org/10.18848/1833-1866/cgp/v02i01/35350.

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9

Zaytseva, Anastasia F. "Artistic Reception as a Field of Implementation of the Aesthetic Component of Advertising." Observatory of Culture, no. 4 (October 28, 2015): 29–33. http://dx.doi.org/10.25281/2072-3156-2015-0-4-29-33.

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In this article, the author examines the perception of art as a field of implementation of the aesthetic function of advertising. Being based on research works in the field of receptive aesthetics and phenomenology, the author analyzes the relevance of the aesthetic perception of advertising communications. The article examines the advertising communications as a complex phenomenon; there is presented a comparative analysis of the values of perception of works of art and of advertising samples. The article opens a new perspective on the aesthetic component in advertising. The author goes beyon

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Szczęsna, Ewa. "Oblicza sterowania. O perswazji niewerbalnej w sztuce i reklamie." Załącznik Kulturoznawczy, no. 5 (2018): 23–36. http://dx.doi.org/10.21697/zk.2018.5.02.

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The article deals with the issue of non-verbal persuasion in art and advertising. It shows and characterises the difference in the goals that both representations of non-verbal persuasion pursue. The author depicts the distinct way of textual existence of persuasion resulting from this discrepancy. The ontical contrast between persuasion in art and advertising is shown on specific examples of fine arts and audiovisual advertising.

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11

M.S, Shajith, and G. Bhuvaneswari. "A Study of Cultural Dilution and Influencer Advertising in Samit Basu’s ‘Chosen Spirits’." World Journal of English Language 13, no. 8 (2023): 257. http://dx.doi.org/10.5430/wjel.v13n8p257.

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The rapid growth of cultural consumption has led to a nearly seamless generation of hyperrealities. This generation is accentuated through the swift and inundated barrage of advertisements that have permeated all modes of expression in mainstream media. This article explores cultural dilution in the context of the convergence of art, advertising, and hyperrealities. Drawing on a textual analysis of Samit Basu's novel ‘Chosen Spirits’(2020), Baudrillard’s notions of hyperreality espoused in ‘Simulacra and Simulation’(1994), and a close study of influencer advertising and its effects, this study

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12

Anissimova, T. "THE ROLE OF WORKS OF ART IN THE DISCOURSE OF SOCIAL ADVERTISING." EurasianUnionScientists 4, no. 10(79) (2020): 33–40. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.79.1061.

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The article discusses ways to use well-known works of painting, sculpture, and architecture in social advertising. There are three main ways: first, a work of art can be completely reproduced on a poster, second, when transferred to a poster, the work of art can undergo a significant transformation, and third, social advertising contains only an allusion to the work of art.

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13

Ruan, Xunmiao. "The Application of the Expression form of Contemporary Art in the Creative Advertisement of Dongguan Time-honored Brand." Learning & Education 10, no. 3 (2021): 214. http://dx.doi.org/10.18282/l-e.v10i3.2458.

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Excellent advertising creativity can enhance the value of a brand, and also represent a brand image.There are various forms of expression of contemporary art, and just because of this, the perfect collision between the charm of contemporary art and advertising creativity can burst out gorgeous sparks.Dongguan is the most representative city of Lingnan culture, which is rich in long history, culture and rich folk characteristics.The time-honored brands of Dongguan contain the warmth and memories of the city. The brand image with regional characteristics is deeply rooted in the hearts of people

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14

Permana, Gandara. "Visualisasi Seni Sebagai Aspek Kreatif Periklanan." Jurnal Bahasa Rupa 1, no. 2 (2018): 108–14. http://dx.doi.org/10.31598/bahasarupa.v1i2.216.

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Advertising is an in-depth creative process with a variety of supporting factors. One of the constituent elements is the creative strategy aspect. Advertising creative strategy is a tool to generate fresh and creative ideas that represent advertised products. The context of art as part of society's lifestyle becomes one of the commodities to be exploited. This study used descriptive qualitative method. This topic is analyzed by visual content approach through dissecting advertising visualization with the context of its art medium, message and linking visualization of art as creative aspect of

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15

Moeran, Brian. "The organization of creativity in Japanese advertising production." Human Relations 62, no. 7 (2009): 963–85. http://dx.doi.org/10.1177/0018726709335541.

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This article makes use of the results of ethnographic participant observation to analyze how creativity is organized in the production of Japanese advertising. An ad campaign, like many other creative products, is produced by `motley crews' of personnel from both within an agency contracted to conceptualize the campaign on behalf of its client (an account team) and freelance professionals hired to realize the account team's creative concept (a production team). The concepts of frame analysis and art worlds are used to analyze the symbolic space of the studio and the transformations that occur

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16

Bitaiev, V. "The evolution of the advertisement graphics in Ukraine: the ethnic art path." CONTEMPORARY ART, no. 18 (November 29, 2022): 329–36. http://dx.doi.org/10.31500/2309-8813.18.2022.273814.

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The study of the cultural and aesthetic component of advertising is aimed at determining the significant influence of ethno-artistic traditions of Ukraine on the stylistics of advertising graphics. The authors consider the problems of the national form and the reasons for pseudo-nationalization in design and advertising. As a result of the color-graphic and semantic analysis of numerous works of art, it was found that the visual components of advertising graphics are deeply rooted in Ukrainian folk art. At the same time, it was found that the separation of modern urban life from the experience

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17

Ye, Minhee, and Eunhyuk Yim. "Pastiche of Art-Works in Fashion Advertising." Journal of the Korean Society of Clothing and Textiles 40, no. 6 (2016): 1072–84. http://dx.doi.org/10.5850/jksct.2016.40.6.1072.

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18

Tena Parera, Daniel. "Art and graphic design: the advertising boom." grafica 7, no. 14 (2019): 129. http://dx.doi.org/10.5565/rev/grafica.156.

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19

Coleman, Catherine E. B. "Instructional Resources: Advertising: Art as Society's Mirror." Art Education 51, no. 3 (1998): 25. http://dx.doi.org/10.2307/3193728.

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20

Lears, Jackson. "Uneasy Courtship: Modern Art and Modern Advertising." American Quarterly 39, no. 1 (1987): 133. http://dx.doi.org/10.2307/2712634.

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21

Timmerman, Gayle M. "The Art of Advertising For Research Subjects." Nursing Research 45, no. 6 (1996): 339–40. http://dx.doi.org/10.1097/00006199-199611000-00006.

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22

Beals, Kurt. "Dada: Art and the Discourse of Advertising." New German Critique 44, no. 2 131 (2017): 41–73. http://dx.doi.org/10.1215/0094033x-3860201.

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23

Roth, Marty. "Advertising/Pornography/Art: The French Drink Poster." Journal of Popular Culture 48, no. 5 (2015): 921–47. http://dx.doi.org/10.1111/jpcu.12334.

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24

MORRIS, E. "ADVERTISING AND THE ACQUISITION OF CONTEMPORARY ART." Journal of the History of Collections 4, no. 2 (1992): 195–200. http://dx.doi.org/10.1093/jhc/4.2.195.

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25

Auerbach, Jeffrey. "Art, Advertising, and the Legacy of Empire." Journal of Popular Culture 35, no. 4 (2002): 1–23. http://dx.doi.org/10.1111/j.0022-3840.2002.3504_1.x.

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26

Laird, Pamela Walker, Michele H. Bogart, and Patricia Johnston. "Artists, Advertising, and the Borders of Art." Journal of American History 86, no. 1 (1999): 285. http://dx.doi.org/10.2307/2567513.

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27

Kracman, Kimberly, and Michele H. Bogart. "Artists, Advertising, and the Borders of Art." Contemporary Sociology 26, no. 3 (1997): 380. http://dx.doi.org/10.2307/2654064.

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28

Peluso, Alessandro M., Giovanni Pino, Cesare Amatulli, and Gianluigi Guido. "Luxury advertising and recognizable artworks." European Journal of Marketing 51, no. 11/12 (2017): 2192–206. http://dx.doi.org/10.1108/ejm-09-2016-0496.

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Purpose This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research aims to investigate the effectiveness of artworks that evoke their creators’ most recognizable style in luxury advertising. Design/methodology/approach The research encompasses three studies – two conducted online and one in a real consumption situation. The first study explores the effect that a recognizable vs non-recognizable painter’s style has on consumers’ judgments about luxury products. The second and th

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29

박서정 and 전종우. "Effects of Art Types and Brand Concepts on Art Infusion Advertising." Journal of Practical Research in Advertising and Public Relations 10, no. 3 (2017): 145–66. http://dx.doi.org/10.21331/jprapr.2017.10.3.006.

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30

Li, Xiaqing. "A Pragmatic Analysis of Humor Words in English Advertisements." English Language and Literature Studies 6, no. 2 (2016): 193. http://dx.doi.org/10.5539/ells.v6n2p193.

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<p>As an independent discipline, pragmatics was through out thirty years’ development. It is also a young discipline. As a medium emerging commonly in advertising language art, humor has attracted wide attention of many producers. Previous scholars analyzed more from the perspective of grammar, vocabulary, rhetoric, etc. But the research of advertising language humor is lacking from the aspects of pragmatic rules. Our collection of data is quite open. Any advertisement that can be transcribed in to written form is our interest. They are excerpted from magazines, advertisement, collecting

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31

Lerlertyuttitham, Pananda. "Advertising Language and Persuasion." MANUSYA 18, no. 3 (2015): 50–59. http://dx.doi.org/10.1163/26659077-01803004.

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Persuasion is key to a successful advertisement. Persuasive advertisement is an art in using linguistic strategy to convince consumers. This studies aims to study persuasion language used in advertisement based on data collected from printed media as magazines and newspaper.

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32

Vélez Ochoa, Claudia, Omar Muñoz Sánchez, Maria Camila Cardona Elorza, and Sofía Velásquez Valencia. "Transformation of the advertising art director in the local context." Questiones publicitarias 5, no. 29 (2022): 37–43. http://dx.doi.org/10.5565/rev/qp.369.

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This study is intended to make an approach to the background of the director of advertising art in the city of Medellín between 2000 and 2019. This will define the skills of this profile used in the local advertising industry where definitions related to the history of trade and the industry in Medellín are found. In addition, establish advertising behaviour in the city from the mid-twentieth century to the present. The transformation of this professional´s practices into multinational, small and medium-sized enterprises (SMEs) and micro agencies, including design studies, will be briefly anal

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33

Védrine, Hélène. "Adverts in ‘Little Reviews’ (1890–1930): Networks, Poetry and Design." Journal of European Periodical Studies 1, no. 2 (2016): 87. http://dx.doi.org/10.21825/jeps.v1i2.2648.

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Between the 1880s and the 1920s, advertising proved fundamental to art and literature reviews since it fostered a new link between visual and consumerist culture. This article is based on fin de siècle and avant-garde magazines read in dialogue. It samples French and Belgian magazines illustrating innovations to 1880s periodicals and 1920s modernist magazines. The paper highlights the use of visual techniques in advertisements (page design, typography, etc.) that strengthen aesthetic and political stances. Advertising rhetoric masks aesthetic manifestos but also social and political agenda, re

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Zelinský, Miroslav, and Ivana Bulanda. "CONTEMPLATION ON RELATIONSHIPS BETWEEN AESTHETICS AND ADVERTISING." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 20, no. 2 (2019): 239–47. http://dx.doi.org/10.5604/01.3001.0013.5228.

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The language of art could not be studied by a simple transposition of linguistic models, as Jakobson and certain structuralists still insisted. Parallel with concept of intertextuality, Lotman elaborated a notion of art as a „secondary modeling system”. Based on natural language, art is evertheless of another, „superstructural” order: it redistributes the primary logic of language according to new logical rules, conferring on humanity new mental (or, as one would say today, new cognitive) possibilities, different principles of logic for the reconstruction of the self and the world. The aim of

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35

Peseckienė, Dovilė. "Practice of applying visual advertising to Lithuanian contemporary art." Vilnius University Open Series, no. 2 (December 5, 2019): 62–66. http://dx.doi.org/10.15388/openseries.2019.18405.

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Visual advertising has become common part of our daily life in the past few decades. It is not only used for commercial, political or social purposes, but also for the implementation of artistic strategies. Specific constructed artworks, exhibitions and art projects situated in a special/unconventional public spaces (context or semiosphere) are used as a tool to seek more spectators and spread different messages with critical, ironical, social connotations which leads to the deeper communication with spectators. They cannot avoid them because the messages interrupt their minds accidentally pas

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36

Ezhova, Elena N. "Artifacts of culture in polycode advertising text: Types of quotation." Media Linguistics 10, no. 2 (2023): 179–208. http://dx.doi.org/10.21638/spbu22.2023.203.

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The article is devoted to the problem of using cultural artifacts — material or mental objects created by man, functioning in various areas of the cultural-semantic field- in the structure of a polycode advertising text. The research methodology is based on a structural-semiotic approach and functional analysis. The paper considers various approaches to the definition of the concept of artifact; the typology of cultural artifacts used in advertising is determined. Based on the dichotomy of artistic and non-artistic ways of human exploration of the world, the following types of artifacts are di

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37

Horner, Kierran Argent. "The art of advertising happiness: Agnès Varda’s Le Bonheur and Pop Art." Studies in French Cinema 18, no. 2 (2017): 133–55. http://dx.doi.org/10.1080/14715880.2017.1310576.

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38

Garipova, Galiya R. "Influence of Modern Advertising on Formation Information Picture of the World." Общество: философия, история, культура, no. 8 (August 23, 2023): 94–98. http://dx.doi.org/10.24158/fik.2023.8.13.

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In this study, the author carries out an ambiguous assessment and analysis of advertising, based on the asser-tion that it is part of the information picture of the world, has a comprehensive nature, a clear focus not only on economic, but also on socio-cultural tasks. Based on the analysis of modern forms of advertising activities, the author argues for the idea that advertising is firmly embedded in the daily life of society both as a production activity and as a socio-cultural phenomenon. The author stresses that advertising slogans do not simply contain a list of competitive properties of

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39

Zarzosa, Jennifer. "ADS AS WORKS OF ART MEASURING ADVERTISING IMMERSION." Global Fashion Management Conference 2017 (July 6, 2017): 16–18. http://dx.doi.org/10.15444/gfmc2017.01.03.04.

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40

Sharma, Setu, and Ujjvala M. Tiwari. "DECIPHERING THE IMPRESSION OF ADVERTISING THROUGH CHILD ART." ShodhKosh: Journal of Visual and Performing Arts 2, no. 2 (2021): 144–53. http://dx.doi.org/10.29121/shodhkosh.v2.i2.2021.55.

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The easier and expressive forms of child art are scribbling and drawing. Drawing made by children, mirror their personality and understanding of their cultural environment. It also helps them in expressing their feelings, emotions, preferences, likes, dislikes, fears, joy, and so on. Sometimes the art and drawing unveil information which they do not express through verbal or written communication. In this digital era, children get exposed to a lot of advertisements through various media. Some of these advertisements have a long-lasting impact on them. The advertised message or some visua

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41

Venkatesh, Sudhir. "The Myth of Advertising: The Art of Legitimacy." Public Culture 27, no. 3 77 (2015): 409–18. http://dx.doi.org/10.1215/08992363-2896147.

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42

Borghini, Stefania, Luca Massimiliano Visconti, Laurel Anderson, and John F. Sherry, Jr. "Symbiotic Postures of Commercial Advertising and Street Art." Journal of Advertising 39, no. 3 (2010): 113–26. http://dx.doi.org/10.2753/joa0091-3367390308.

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43

Barton, Laurie. "Advertising, Art, and Arts Education: An Uneasy Association." Design For Arts in Education 90, no. 2 (1988): 14–19. http://dx.doi.org/10.1080/07320973.1988.9934801.

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44

Lahmidi, Zineb, and Achraf Dadouh. "UX with regard to interruptive advertising on YouTube: State of the art." International Journal of Engineering, Business and Management 7, no. 3 (2023): 31–40. http://dx.doi.org/10.22161/ijebm.7.3.6.

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Often attached to usability, design, utility, accessibility, ergonomics, system performance, marketing, human-machine interaction, etc., UX is a multidisciplinary concept in continuous evolution. Among the online platforms marking this evolution, we shed light on one of the most manipulated video content sharing websites in Morocco: YouTube having a growing popularity and proposing a diversified digital advertising offer. From this point of view, the current research is theoretical in nature. It attempts to address the concept of user experience from a marketing perspective in general and in l

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45

PİLİCİ, Elanur. "POSTMODERN REKLAM AFİŞİ TASARIMI." IEDSR Association 6, no. 11 (2021): 329–42. http://dx.doi.org/10.46872/pj.245.

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The history of the art of graphic design and posters goes back to cave drawings during the Stone Age. Graphic design and posters are based on social needs and change in different stages of social development. They are now enjoying one of the apexes of their development. The art of graphic and poster design which developed and evolved in the historical and social development process, has taken on new dimensions during the transition from the modern to the postmodern period in accordance with the needs of our society of consumption and by using the technical/technological tools and methods withi

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أ.د. ناصر بن فرحان الحريّص, أ. د. ناصر بن فرحان الحريّص. "A Linguistic Comparative Approach to the Internal Language Structure of Advertising Discourse." journal of King Abdulaziz University Arts And Humanities 28, no. 15 (2020): 190–210. http://dx.doi.org/10.4197/art.28-15.9.

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within a theoretical and applied framework, the current study discusses the linguistic structure of advertising discourse in its linguistic pattern, explaining its most significant features in all its linguistic levels that reveal its ability to intensify linguistic itensity and its role in controlling the semantics of the iconic pattern, the second important component of advertising discourse. This controlling can be seen in two possible functions. (i) Anchorage – images are prone to multiple meanings and interpretations. Anchorage occurs when text is used to focus on one of these meanings, o

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47

Ksenzenko, Oksana A. "POLYLINGUALISM IN ADVERTISING COMMUNICATIVE SPACE." Humanities And Social Studies In The Far East 19, no. 1 (2022): 93–98. http://dx.doi.org/10.31079/1992-2868-2022-19-1-93-98.

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The study of multilingualism in advertising has a well-established tradition. The paper aims to analyze state of the art in the field under consideration; it also has the objective to highlight its dominant thematic vectors and to outline perspective areas of research. The paper provides comparative analysis of the use of foreign-language insertions in various types of advertising, and examines the patterns of organization of polylingual advertising texts

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48

Łuczaj, Kamil. "Reklama – popularna forma sztuki?" Załącznik Kulturoznawczy, no. 2 (2015): 256–86. http://dx.doi.org/10.21697/zk.2015.2.14.

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This article aims to analyze the similarities between the two fields of cultural production: commercial production (creative industries) and the art world. The paper indicates possible theoretical approaches to this issue, focusing on the ‘art as experience’ approach, originated by John Dewey. It discusses affinities such as the encoding/decoding process, aesthetic values and ideologies, collectable value, intertextual references, conventions, professional critique, and the significant role of artists and the creators of advertisements. In postmodernity, where we can observe the aestheticizati

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49

Wen, Jun. "Discussion and Practice of Online and Offline Mixed Teaching Reform of Advertising Art Design Major in Open Education." Journal of Contemporary Educational Research 7, no. 11 (2023): 97–104. http://dx.doi.org/10.26689/jcer.v7i11.5559.

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Teaching reform is an important work indispensable for the long-term development of the open university, and it is also the development trend of the advertising art design major in open education to keep up with the new media era. Based on the current situation of advertising art design major in open education, this paper analyzes the necessity of implementing the online and offline mixed teaching reform in this major, and puts forward the specific teaching reform measures in three aspects.

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50

Śpiewla, Krzysztof, and Leszek Świeca. "Research on the identification of messages contained in the implicatures of advertisements of over-the-counter products sold in pharmacies in Poland." Media Biznes Kultura, no. 2 (9) (2020): 163–75. http://dx.doi.org/10.4467/25442554.mbk.20.023.13187.

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Reports by institutions monitoring this market show that of over PLN 7 billion spent annually in Poland on advertising, almost half is spent on advertising OTC medicines, medical devices and dietary supplements (Instytut Monitorowania Mediów, 2019). Considering this, and taking into account legal regulations that significantly limit promotion at the point of sale (Art. 93 of the Pharmaceutical Law Act), advertising seems to be the most important tool for stimulating demand for over-the-counter products as well as one a basic source of of the residents of Poland on ailments, their treatment and

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