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Dissertations / Theses on the topic 'Advertising in popular culture'

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Published: 4 June 2021

Last updated: 4 March 2023

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1

Abdulkadir, Mansur Funtua. "Popular culture and advertising in Hausa : cultural appropriation and linguistic creativity in radio advertisements by Bashir Isma'ila Ahmed." Thesis, SOAS, University of London, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.267820.

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2

de, los Reyes Vanessa. "From Conformity to Protest: The Evolution of Latinos in American Popular Culture, 1930s-1980s." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505205872234436.

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3

Nowosenetz, Tessa. "The construction of masculinity and femininity in alcohol advertisements in men's magazines in South Africa a discourse analysis /." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-09302008-084418.

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4

Ranocchi, Di Cesare Francesco. "L'arquitectura: de la societat de l'espectacle a l'era de les xarxes. L'architettura: dalla società dello spettacolo all'era delle reti." Doctoral thesis, Universitat de Girona, 2015. http://hdl.handle.net/10803/402894.

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This paper analyzes the adaptation of the design culture to the americanization of western society; this phenomenon is studied with a special attention to the effects of the growth of the network society ( ie, in the process of global communication developed for digital technology) on the public realm of mass culture. Our study examines both the changes of the architectural expression and the deficiency of the critical method that has described it. As this is an unprecedented study that embraces the phenomenon not only in comparison with the past twenty years, but also in its evolution during the twentieth century, it was necessary to review the most important nodal moments, especially since the First World War and the shift of the econòmic center of gravity towards the United States; a kind of counter story.
En aquest treball s’analitza l'adaptació de la cultura del disseny a la americanització de la societat occidental i a un univers de la publicitat propi de la cultura de masses, en relació amb el creixement de la societat de les xarxes, és a dir, el procés de comunicació global desenvolupat per la tecnologia digital. El nostre estudi aborda les raons que estan en l'arrel, tant dels paràmetres de les configuracions de superfície en l'art i l'arquitectura, com en les limitacions del mètode històrico-crític que s’ha emprat normalment per estudiar aquestes anàlisis. Com que es tracta d'un estudi inèdit i que abraça el fenomen no tan sols en la comparació teòrica amb els últims vint anys, sinó que també analitza la seva evolució durant el segle XX, ha estat necessari revisar els moments nodals més importants, sobretot des de la Primera Guerra Mundial i el canvi del centre de gravetat econòmic d’Europa als Estats Units, en una mena de counterstory.

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5

Hoon, William. "Effects of model race/ethnicity on responses to print advertising : do popular culture identification and prejudice make a difference? /." Available to subscribers only, 2005. http://proquest.umi.com/pqdweb?did=1068248461&sid=4&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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6

Segal, Eric Jefferson. "Realizing whiteness in U.S. visual culture the popular illustration of J.C. Leyendecker, Norman Rockwell, and the Saturday Evening Post, 1917-1945 /." [S.l. : s.n.], 2002. http://catalog.hathitrust.org/api/volumes/oclc/53916458.html.

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Thesis (Ph. D.)--University of California, Los Angeles, 2002.
Vita. Illustrations not reproduced. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 411-432).

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7

Roberts, Candice. "Exploring Brand Personality through Archetypes." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etd/1691.

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Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is the basis for an analysis measuring participant attitudes toward popular brands by matching them with archetypal descriptions and explores possible correlation between product category and archetype. Results show evidence for high levels of participant agreement when categorizing archetypal representations of popular brands as well as consistency across product category. Results are also indicative of a relationship between gender and archetype selection.

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Ritter, Erin C. "Portrayals of mental illness in primetime television and psychotropic drug commercials." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file 0.26 Mb., 106 p, 2006. http://proquest.umi.com/pqdlink?did=1163268081&Fmt=7&clientId=79356&RQT=309&VName=PQD.

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9

Mussman, Mark P. "Consumerism in the Classroom: An Investigation into the Effect of Advertising on Student Trust and Comprehension." Cincinnati, Ohio : University of Cincinnati, 2008. http://rave.ohiolink.edu/etdc/view.cgi?acc_num=ucin1226336671.

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Thesis (Ph.D.)--University of Cincinnati, 2008.
Advisor: Marvin Berlowitz PhD (Committee Chair), Vanessa Allen-Brown PhD (Committee Member), Steven Carlton-Ford PhD (Committee Member), Rodney Coates PhD (Committee Member), Wei Pan PhD (Committee Member). Title from electronic thesis title page (viewed Feb. 8, 2009). Keywords: strudent trust; trust; advertising; branding; school partnerships; Channel One; popular culture. Includes abstract. Includes bibliographical references.

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10

Kang, Mee-Eun. "Images of women in magazine advertisements : 1979 and 1991." Connect to this title online, 1993. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1114630654.

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11

Colette, Shelly Carmen. "The Garden, the Serpent, and Eve: An Ecofeminist Narrative Analysis of Garden of Eden Imagery in Fashion Magazine Advertising." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22908.

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Garden of Eden imagery is ubiquitous in contemporary print advertising in North America, especially in advertisements directed at women. Three telling characteristics emerge in characterizations of Eve in these advertising reconstructions. In the first place, Eve is consistently hypersexualized and over-eroticized. Secondly, such Garden of Eden images often conflate the Eve figure with that of the Serpent. Thirdly, the highly eroticized Eve-Serpent figures also commonly suffer further conflation with the Garden of Eden itself. Like Eve, nature becomes eroticized. In the Eve-Serpent-Eden conflation, woman becomes nature, nature becomes woman, and both perform a single narrative plot function, in tandem with the Serpent. The erotic and tempting Eve-Serpent-Eden character is both protagonist and antagonist, seducer and seduced. In this dissertation, I engage in an ecofeminist narratological analysis of the Genesis/Fall myth, as it is retold in contemporary fashion magazine advertisements. My analysis examines how reconstructions of this myth in advertisements construct the reader, the narrator, and the primary characters of the story (Eve, Adam, the Serpent, and Eden). I then further explore the ways in which these characterizations inform our perceptions of woman, nature, and environmentalism. Using a narratological methodology, and through a poststructuralist ecofeminist lens, I examine which plot and character elements have been kept, which have been discarded, and how certain erasures impact the narrative characterizations of the story. In addition to what is being told, I further analyze how and where it is told. How is the basic plot being storied in these reconstructions, and what are the effects of this version on the archetypal characterizations of Eve and the Garden of Eden? What are the cultural and literary contexts of the reconstructed narrative and the characters within it? How do these contexts inform how we read the characters within the story? Finally, I examine the cultural effects of these narrative reconstructions, exploring their influence on our gendered relationships with each other and with the natural world around us.

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Irving, Jennifer A. "An exploration of the influence of media, advertising, and popular culture on the self esteem, identity, and body image in adolescent girls : a project based upon an independent investigation /." View online, 2008. http://hdl.handle.net/10090/5901.

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Norkevičiūtė, Kornelija. "AUTORITETO FIGŪRA GROŽIO PRIEMONIŲ REKLAMOJE." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100902_225332-09202.

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Autoriteto sąvoka yra seniai įsigalėjusi ir veikianti visuomenėje, kaip įtakos, galios, absoliutaus pasitikėjimo ir pranašumo prieš kitus simbolis. Autoritetas yra patraukiantis pavyzdys, kuriuo žavimasi, o kartu sąmoningai ar ne norima jam prilygti – įgauti autoriteto turimą pagarbą, mėgautis jo sėkme. Dabartinėje visuomenėje tradicinio religinio autoriteto formos yra tik vienos iš daugelio dominuojančių autoritetų, kurie egzistuoja nebe kaip viską apimantys, viską žinantys ir teigiantys, o atvirkščiai specializuojasi į tam tikras skirtingai apibrėžiamas, vertinamas ir suprantamas sritis. Autoriteto sąvoka modernioje visuomenėje daugiau siejama su specialisto, eksperto apibrėžimais. Autoritetas suprantamas kaip tam tikros srities lyderis, kuris savo pranašumu traukia pasekėjus ir savo sėkmės pavyzdžiu formuoja jų siekiamybes. Reklamoje pasirodanti autoriteto figūra tampa neatskiriama populiariosios kultūros dalimi. Toks autoritetas nebepriklauso pats sau, jo įvaizdį kuria imagologai, kurie autoritetą paverčia reikiamu vaizdu ir žodžiais – taip autoritetas tampa simuliakru – veidrodžiu, atspindinčiu ne šalia vykstantį gyvenimą, bet imančiu vaizduoti imagologų norimą sukurti tikrovę. Taip autoritetas, veikiantis reklamoje, už tam tikrą mokestį sutinka atiduoti dalį savo populiarumo reklamuojamam produktui, nes tikėtina, kad jį gerbiantys ir pasitikintys žmonės lygiai taip pat ims pasitikėti reklamuojamo produkto verte – šis procesas vadinamas dalinimusi simboliniu kapitalu... [toliau žr. visą tekstą]
Notion of authority has been prevailing and well functioning in society, like symbol of influence, power, and absolute confidence and advantage over others. Authority is an attractive example widely admired at, and thus consciously or not wanting to equal it – to acquire the respect featured by the authority, to enjoy its success, and so on. In the current society, traditional forms of religious authority is only one of the most dominant authorities, which no longer exists as a comprehensive, all knowing and claiming, but specializes in a number of differently defined, understood and valued areas. The concept of authority in modern society is more associated with the specialist, the expert definitions. Authority is understood as a leader in some field, which by his/her advantage attracts followers and, based on his/her success, forms others’ strivings. Authority figure appearing in advertisement becomes an integral part of popular culture. Such authority no longer belongs to him/herself, his/her image is created by image makers, who turn authority into the right image and words: in this way authority becomes simulacra, the mirror, reflecting not a near-going life, but showing the reality desired to create by image makers. Thus, authority, acting in advertising, for a fee agrees to surrender a part of his/her popularity to the product being advertised, as it is likely that abiding and confident people in the same way will trust the value of the product being advertised, a... [to full text]

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14

Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.

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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.

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15

Roberts, Chadwick Lee. "Consuming Liberation: Playgirl and the Strategic Rhetoric of Sex Magazines for Women 1972-1985." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1302714550.

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16

Sonnekus, Theo. "Invisible queers investigating the 'other' Other in gay visual cultures /." Diss., Pretoria [S.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-10152009-152556.

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17

Lane, Barbara Diana. "Materiality and popular culture." Thesis, Georgia Institute of Technology, 1989. http://hdl.handle.net/1853/21803.

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18

Tam, Pui-kam Ada, and 譚沛錦. "Postmodernism and popular culture." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B26902448.

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19

Storey, John. "Hegemony and popular culture." Thesis, University of Sunderland, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337210.

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Cairns, David. "Sectarianism in popular culture." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274136.

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21

Hitchin, Linda. "Technological uncertainties and popular culture." Thesis, Brunel University, 2002. http://bura.brunel.ac.uk/handle/2438/5247.

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This thesis is an inquiry into possibilities and problems of a sociology of translation. Beginning with a recognition that actor network theory represents a sociological account of social life premised upon on recognition of multiple ontologies, interruptions and translations, the thesis proceeds to examine problems of interpretation and representation inherent in these accounts. Tensions between sociological interpretation and social life as lived are examined by comparing representation of nonhuman agency in both an actor-network and a science fiction study of doors. The power identified in each approach varies from point making to lying. A case is made for considering fictional storytelling as sociology and hence, the sociological value of lying. It is by close examination of a fictional story that this study aims to contribute to a sociology of translation. The greater part of the thesis comprises an ethnographic study of a televised children's story. Methodological issues in ethnography are addressed and a case is made for a complicit and multi-site ethnography of story. The ethnography is represented in two particular forms. Firstly, and unusually, story is treated as a Storyworld available for ethnographic study. An actor network ethnography of this Storyworld reveals sociologically useful similarities and differences between fictional Storyworld and contemporary, social life. Secondly, story is taken as a product, a broadcast television series of six programmes. An ethnography of story production is undertaken that focuses attention on production performances, hidden storytellers and politics of authorship. Story is revealed as an unfinished project. A prominent aspect of this thesis is a recognition that fictional storytelling both liberates and constrains story possibilities. This thesis concludes that, in addressing critically important tensions in sociological representation, fictional stories should be included in sociological literature as studies in their own right.

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Daniels, Rebecca. "Walter Sickert and popular culture." Thesis, University of Oxford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410774.

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Ross, Peter Colin. "Jack Sheppard in popular culture." Thesis, Birkbeck (University of London), 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.413726.

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Herrmann, Andrew F., and Art Herbig. "Communication Perspectives on Popular Culture." Digital Commons @ East Tennessee State University, 2016. https://www.amzn.com/1498523927.

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Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender studies, autoethnography, popular culture studies, and journalism. The contributors tackle such topics as music, broadcast and Netflix television shows, movies, the Internet, video games, and more, as they connect popular culture to personal concerns as well as larger political and societal issues. The variety of approaches in these chapters are simultaneously situated in the present while building a foundation for the future, as contributors explore new and emerging ways to approach popular culture. From case studies to emerging theories, the contributors examine how popular culture, media, and communication influence our everyday lives.
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Goldberger, Stephanie. "Mexican-Americans in Los Angeles: Strengthening Their Ethnic Identity Through Chivas USA." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/307.

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A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another. To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister team Chivas Guadalajara of Mexico. I explore how Chivas USA's Mexican-American fans have responded to the team's arrival in Los Angeles by forming three different supporter groups — Legion 1908, Union Ultras, and Black Army 1850. By interviewing members of the Union Ultras and Black Army 1850, I learned their beliefs towards a range of issues, including: why they support Chivas USA rather than the Los Angeles Galaxy and how they view the poor representation of Mexican-American players on the United States National Soccer Team. As I conclude, these supporter groups have increased in number and diversity as Chivas USA has grown in popularity. To increase its Mexican-American fan base and to sustain professional soccer in Los Angeles, Chivas USA should relocate to a new stadium for the Major League Soccer's 2013 season and consider rebranding its name to "Chivas Los Angeles."

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Bergfeld, Sarah Elizabeth. "Hegemony at play four case studies in popular culture /." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/s_bergfeld_042109.pdf.

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Lindmark, Peter G. "A CONTENT ANALYSIS OF ADVERTISING IN POPULAR VIDEO GAMES." Cleveland State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=csu1326227481.

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McRae, Leanne. "Questions of popular cult(ure) /." Access via Murdoch University Digital Thesis Project, 2002. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20040428.152619.

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Lam, King-sau, and 林勁秀. "Wang Shuo's fiction and popular culture." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B35319161.

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Jones, Simon. "White youth and Jamaican popular culture." Thesis, University of Birmingham, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391512.

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Rodeheaver, Misty D. "An analysis of the shifts in cultural flows between the United States and Germany, 1890-1929." Morgantown, W. Va. : [West Virginia University Libraries], 2005. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=3988.

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Thesis (M.A.)--West Virginia University, 2005.
Title from document title page. Document formatted into pages; contains iv, 90 p. : ill. Includes abstract. Includes bibliographical references (p. 81-87).

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Isaksson, Johanna, Adam Larsson, and Tomas Wahlström. "Advertising in China : The affects of culture." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-366.

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SCOTT, MEGHAN C. "BEAUTY IN THE EYE OF POPULAR CULTURE: POPULAR CULTURE AND THE OBSESSION WITH FEMALE IMAGE: THE BEAUTY RITUAL." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/192238.

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DiFiore, Danielle. "Hunter S. Thompson a popular culture icon /." Tallahassee, Fla. : Florida State University, 2010. http://purl.fcla.edu/fsu/lib/digcoll/undergraduate/honors-theses/2181964.

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Warner, Kathleen Marie. "Historical theory, popular culture and television drama /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19144.pdf.

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Lindell, Johan. "Japanization? - Japanese Popular Culture among Swedish Youth." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-3861.

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Japanese presence on the global cultural market has steadily been increasing throughout the last decades. Fan-communities all over the world are celebrating the Japanese culture and cultural identity no longer seems bound to the local. This thesis is an empirical study which aims to examine the transnational flow of Japanese popular culture into Sweden. The author addresses the issue with three research questions; what unique dimensions could be ascribed to Swedish anime-fandom, what is appealing about Japanese popular culture and how is it influencing fan-audiences? To enable deeper understanding of the phenomenon, a qualitative research consisting of semi-structured telephone-interviews and questionnaires, was conducted with Swedish fans of Japanese popular culture. The results presented in this thesis indicate that the anime-community in Sweden possesses several unique dimensions, both in activities surrounding Japanese popular culture and consumption and habits. Japanese popular culture fills a void that seems to exist in domestic culture. It is different, and that is what is appealing to most fans. Anime and manga have inspired fans to learn about the Japanese culture, in some cases, Japanese popular culture has in a way “japanized” fans – making them wish they were born in Japan.

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McEwen, Melissa. "Gramsci and Spielberg : hegemony in popular culture /." Title page, contents and introduction only, 1991. http://web4.library.adelaide.edu.au/theses/09AR/09arm1418.pdf.

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Graham, Michael Richard. "Remembering the commune : historiography and popular culture /." Title page, table of contents and introduction only, 2004. http://web4.library.adelaide.edu.au/theses/09AR/09arg7381.pdf.

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Donald, James. "Schooling, popular culture, government ideology and beyond." Thesis, Open University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.253550.

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Branca, Andrea. "Identity and Popular Culture In Art Therapy." Digital Commons at Loyola Marymount University and Loyola Law School, 2012. https://digitalcommons.lmu.edu/etd/100.

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This paper explores the psychological concept of identity and how popular culture may be used as a theme in art therapy for exploring and repairing life story. The literature review defines identity from varying perspectives with emphasis on awareness of parallels between popular culture and the client’s personal story. These parallels may offer art therapists a framework of images and memories useful specifically to exploring identity development with clients. The case study places client’s identity into the context of popular culture unique to the experiences of the client at varying life stages.

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Sjöstedt, Jenny, and Sanna-Petra Wålberg. "Populärkultur i förskolan - Popular culture in preschool." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-30735.

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SammanfattningBarn möter idag populärkultur både i leksaksaffärerna och klädesaffärerna men även i TV-reklamen. Populärkulturella leksaker blir något barnen har ett gemensamt fokus till och skapar gemenskap kring. Leksakerna kan därför bidra till att barns tankar och kunskaper i förskolan blir till ett gemensamt intresse. Barns erfarenheter bildas till stor del i förskolan där de tillbringar mycket tid. Förskolan blir därför en social och kulturell mötesplats där barns intressen kan tas tillvara. Vårt arbete syftar därför till att studera hur pedagoger förhåller sig till och arbetar med populärkultur i förskolan. Undersökningen behandlar också hur pedagogerna uppdateras inom barns populärkultur. Studien genomsyras av den sociokulturella teorin vilken framhåller att människan lär i samspel med andra. Vi har i vår undersökning använt oss av en kvalitativ metod genom pedagogintervjuer, observationer och löpande anteckningar. Intervjuerna utfördes på två förskolor, två pedagoger från varje förskola deltog.Utifrån resultatet av vår undersökning har populärkultur en självklar och väl etablerad plats på förskolorna vi utgått ifrån. Pedagogerna har en positiv inställning till barns populärkulturella livsvärld. De hanterar populärkulturen på olika sätt och utifrån olika intressen. Populärkulturen som barnen berättar om och visar pedagogerna, är fokus för det förhållningssätt pedagogerna har till att uppdatera sig i ämnet. De säger att de följer upp barnens uttryck om fenomenet populärkultur även på eget initiativ. Pedagogerna säger sig vilja utgå ifrån barnens intressen och behov på olika sätt, vilket är avgörande för hur de väljer att arbeta. Skillnaderna är att pedagogerna på den ena förskolan använder populärkulturellt lekmaterial i den fria leken, medan pedagogerna på den andra förskolan använder materialet både i den fria leken och som medel i lärandesituationer. Undersökningen visar hur pedagogernas personliga viljor och intressen, samt de förutsättningar som finns avgör hur populärkulturen hanteras i förskoleverksamheterna.

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42

Bennett, James Andrew. "Popular styles, local interpretations : rethinking the sociology of youth culture and popular music." Thesis, Durham University, 1996. http://etheses.dur.ac.uk/1570/.

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Szemere, Anna. "Pop culture, politics, and social transition /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 1998. http://wwwlib.umi.com/cr/ucsd/fullcit?p9820881.

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44

Barker, Cory Andrew. "Genre Welcome?: Formula, Genre and Branding in USA Network's Programming and Promotional Content." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1332972861.

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45

au, LMcrae@westnet com, and Leanne Helen McRae. "Questions of Popular Cult(ure)." Murdoch University, 2003. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20040428.152619.

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Questions of Popular Cult(ure) works in the uncomfortable and unclear spaces of popular culture. This thesis demonstrates how cult cauterizes ambiguity and functions as a framing agent for unpopular politics in popular culture. In tracking the flows and hesitations in the postwar period through the rise of the New Right and identity politics, this thesis shows how cult contains moving and malleable meanings that maneuver through everyday life. It is a slippery and slight subject that denies coherent categorization in definitional frames. This thesis negotiates this liminality by tracking broad social shifts in race, class and gender through textualised traces. The complicated concept of cult is activated within a series of case studies. These chapters are linked together to demonstrate the volatile variance of the cult category. Section one contextualises the terrain of the intellectual work in this thesis. It paints broad brush-strokes of the postwar period, through an animated intersection of politics and popular culture. The first chapter defines the currency of cult in contemporary times. It is devoted to investigating the relationships between colonisation and popular culture. By pondering postcolonialism, this chapter prises open thirdspace to consider how writing and madness performs proximity in the pre and post-colonial world. The maddening of cargo cults by colonisers in Melanesia operates as a metonym for the regulation of marginal modalities of resistance. In popular culture, this trajectory of insane otherness has corroded, with the subversion of cult being appropriated by fan discourses, as worship has become accountable for the mainstream market. Chapter two unpacks The X-Files as a text tracking the broad changes in politics through popular culture. This innovative text has moved from marginality into the mainstream, mapping meanings through the social landscape. Consciousness and reflexivity in the popular embeds this text in a cult framework, as it demonstrates the movement in meanings and the hegemonic hesitations of the dominant in colonising (and rewriting) the interests of the subordinate as their own. Section two creates a dialogue between gendered politics and contemporary popular culture. The changes to the consciousness in masculinity and femininity are captured by Tank Girl, Tomb Raider, Henry Rollins and Spike (from Buffy: The Vampire Slayer). These texts perform the wavering popularity of feminism and the ascent of mens studies in intellectual inquiry. Tank Girl articulates unpopular feminist politics through the popular mode of film. The movement to more mainstream feminism is threaded through the third wave embraced by Tomb Raider that reinscribes the popular paradigms of femininity, via colonisation. The computer game discourse permits a pedagogy of power to punctuate Lara Crofts virtual surfaces and shimmer through the past into the present. Tracking this historical movement, two chapters on masculinity brew the boom in mens studies questioning of manhood. Henry Rollins is a metonym for an excessive and visible masculinity, in an era where men have remained an unmarked centre of society. His place within peripheral punk performance settles his inversionary identity. Spike from Buffy: The Vampire Slayer demonstrates the contradictions in manhood by moving through the masculine hierarchy to deprioritise men in the public sphere. This is a mobile masculinity in a time where changeability has caused a crisis for men. Both these men embody a challenging and confrontational gender politics. Cult contains these characters within different spaces, at varying times and through contradictory politics. Section three ponders the place and role of politics at its most persistent and relevant. It demonstrates the consequences for social justice in an era of New Right ideologies. The chapter on South Park mobilises Leftist concerns within an overtly Rightist context, and Trainspotting moves through youth politics and acceleration to articulate movement in resistive meanings. These case studies contemplate the journey of popular culture in the postwar period by returning to the present and to the dominant culture. The colonisation of identity politics by the New Right makes the place of cultural studies as a pedagogic formation - powerfully important. Colonisation of geographical peripheries is brought home to England as the colonisation of the Celtic fringe is interpreted through writing and resistance. This thesis tracks (and connects) two broad movements - the shifting of political formations and the commodification of popular culture. The disconnecting dialogue between these two streams opens the terrain for cult. In the hesitations that delay their connection, cult is activated to cauterize this disjuncture.

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Wang, Yi. "From revolutionary culture to popular culture: Chinese literature and television 1987-1991." Thesis, Wang, Yi (1996) From revolutionary culture to popular culture: Chinese literature and television 1987-1991. PhD thesis, Murdoch University, 1996. https://researchrepository.murdoch.edu.au/id/eprint/50714/.

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For over forty years since 1949, the People's Republic of China adapted to a unified and homogeneous "revolutionary cultural" identity that was deeply inscribed with communism and socialist ideals, which was located in a fixed relationship to the culture of the past and the culture of the West. The emergence of an elite culture in the 1980s and then a popular culture in the 1990s were significant historical breakthroughs. It not only highlighted the changes in the co-existence of different cultural domains but also, more significantly, provided sites for new discourses of elite culture and popular culture. This study argues that China's cultural identity has become an arena of multiple identities rather than a singular subjectivity. In terms of contemporary cultural value and authority, and their relation to social power, there are at least three distinct cultural spheres representing different cultural forces in the national community: elite culture, popular culture and official culture. This new division in the contemporary cultural field not only deconstructs the powerful single, unified "revolutionary Chinese culture", but also reflects and generates conflicts of value and belief as between the Chinese authorities, intellectuals and ordinary people; more than that, it urges a renegotiation of contemporary Chinese cultural (and national) identity and China's official cultural policy. Therefore, whether the blend of the three cultures - elite culture, popular culture and official culture - can co-exist harmoniously in future with an encroaching "Western" and "modern" culture is a question with no answer yet. It is possible that if the open policy and reforms of the past decade which have made possible such a variety of China's cultural life continue, China, facing the age of popular culture in the 21st century, will gradually move towards the global order of communication, towards cultural heterogeneity, if not fragmentation.

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47

Kajikawa, Loren Yukio. "Centering the margins black music and American culture, 1980-2000 /." Diss., Restricted to subscribing institutions, 2009. http://proquest.umi.com/pqdweb?did=1930277371&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Blue, Gwendolyn. "Discourse of wilderness, grizzly bears in popular culture." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ38526.pdf.

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49

Campbell, Jennifer Riley Walters Frank. "Long strange trip mapping popular culture in composition /." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Spring/doctoral/CAMPBELL_JENNIFER_10.pdf.

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50

Hiwatari, Yasutaka. "Anglicisms, globalisation and performativity in Japanese popular culture." Thesis, University of Leeds, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550813.

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This thesis examines the ways in which English is used to produce and reproduce new meanings and identities in the Japanese context. The study of language contact with English in Japan is far from new in Japanese sociolinguistics, and a number of studies have been conducted in this area. However, I argue that previous studies are marked by two main oversights: firstly, previous studies were conducted on data collected from limited genres; secondly, in the previous studies, English was examined on the basis of a restricted contact setting. Thus, the earlier studies provided a limited view of the ways in which the use of English functions in the Japanese context, overlooking the variety of the ways in which new meanings and identities are created. This study provides a more comprehensive picture of the ways in which the use of English functions performatively within the Japanese setting. It does this by conducting three case studies on data collected from three largely overlooked genres of Japanese popular culture, namely Japanese rap, manga, and a Japanese online Bulletin Board System website (BBS). Drawing on the theoretical framework based on the concepts of globalisation and performativity (Pennycook, 2007), this study focuses on the dynamic process by which English is embedded and re-embedded in local contexts within Japanese popular culture. Accordingly, it highlights the ways in which the use of English performatively creates and recreates new meanings and identities. This thesis argues that the process in which English is embedded is multidimensional within the Japanese context, and that this process corresponds to the ways in which English is performative in constructing multidimensional identities. Furthermore, viewing the use of language as a 'transmodal performance' (Pennycook, 2007), this study examines how the use of English works performatively in parallel with other modes of performative act, such as singing and drawing pictures.

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