Relevant bibliographies by topics / Advertising influence on consumers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising influence on consumers'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Advertising influence on consumers"

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Vveinhardt, Jolita, and Inga Janulienė. "Influence of Advertising as a Means of Information Transmission Towards Consumer: Theoretical Aspect." Business: Theory and Practice 7, no. (4) (2006): 222–31. https://doi.org/10.3846/btp.2006.27.

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The article analyses the term of "advertising" with the focus on information transmission function and a possibility to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects of advertising influence on consumers. These aspects form a formula of CAFE'A – cognition, action, finances, emotions and advantage (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action means that a consumer has noticed and read the ad. Financial aspect of the
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Pan, Yuqiao. "Research on the Influence of Advertising Content on Consumer Purchasing Behavior Based on Elaboration Likelihood Model (ELM)." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 439–44. http://dx.doi.org/10.54097/mk0f1454.

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Advertising content is the foundation of advertising. Advertising content contains a lot of information and experience to convey to the consumer. How consumers deal with advertising content cognitively will affect the effectiveness of marketing personnel in delivering advertisements to consumers and lead to changes in purchasing behavior. This literature review studies the cognitive processing of consumers' four types of advertising content (informational advertising, comparative advertising, emotional advertising, social responsibility advertising) based on Elaboration Likelihood Model (ELM),
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Alexandrovskiy, Sergey, Elena Zinchak, Darya Kozyreva та Ekaterina Sofonova. "Сonsumers Attitude toward Video Advertising with Memes". Moscow University Economics Bulletin 2020, № 4 (2020): 181–95. http://dx.doi.org/10.38050/01300105202049.

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Companies use humor and memes in advertising to speak the same language with consumers and improve communication. The meme is like a good joke: everyone understands it. Drawing on the study of 448 Russian consumers, the authors reveal the degrees of influence of such factors as entertainment, informativeness and irritation on the value of video advertising with memes. All the three factors influence the advertising value, with informativeness of advertising being of highest influence. The set of factors and degrees of influence depend on consumer’s readiness to accept innovations. The innovato
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Gong, Ruoquan. "A Review on the Impact of Advertising on Consumer." Advances in Economics, Management and Political Sciences 145, no. 1 (2025): 159–63. https://doi.org/10.54254/2754-1169/2024.ld19040.

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In order to influence consumer behaviour and purchasing decisions, advertising is a crucial marketing strategy for goods and services. Word-of-mouth advertising gave way to a variety of contemporary forms over time, including internet and television advertisements. Cialdini's six principles of persuasionconsistency, reciprocity, scarcity, consensus, liking, and authorityare among the psychological concepts that underpin many contemporary advertising methods that aim to pique consumers' interests and encourage purchases. The emotions, perceptions, and decisions of consumers are greatly influenc
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Vivek Chaturvedi, Vivek Chaturvedi, and Dr Naval Singh Dr. Naval Singh. "The Influence of Social Media Marketing on Consumers Behavior." International Journal of Information Technology and Management 16, no. 1 (2024): 40–44. http://dx.doi.org/10.29070/jp4z2b17.

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Social media advertising's perceived utility, simplicity of use, entertainment, intrusiveness, andfrequency of use have been determined to be the most important elements influencing consumers'attitudes toward social media advertising, according to a new study. Customers' attitudes about socialmedia advertising are influenced by their perceptions of how easy it is to use. Consumers' attitudes towardsocial media advertising are influenced by factors such as perceived utility and intensity of social mediause, business reputation and incentives, perceived ad entertainment, perceived commercial int
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Cahyani, Ika Mei, Bayu Kurniawan, and Henry Casandra Gultom. "Pengaruh Konten Iklan Dan Ulasan Terhadap Keputusan Pembelian Di Otobox Indonesia Dengan Kepercayaan Konsumen Sebagai Variabel Intervening." Jurnal Ekonomi Manajemen dan Bisnis (JEMB) 2, no. 2 (2023): 383–91. http://dx.doi.org/10.47233/jemb.v2i2.1222.

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This research was conducted with the aim of identifying how advertising content influences consumer trust. The influence of advertising content on purchasing decisions. The influence of reviews on purchasing decisions. The influence of consumer trust on purchasing decisions. The influence of advertising content on purchasing decisions is mediated by consumer trust and the influence of reviews on purchasing decisions is mediated by consumer trust. The population in this study were all Otobox Indonesia consumers in Semarang, Central Java. The sample in this study was a portion of Otobox Indonesi
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Kaur, Rupinder. "Behavior of the Consumer Towards the Advertisement." Mathematical Statistician and Engineering Applications 70, no. 1 (2021): 101–8. http://dx.doi.org/10.17762/msea.v70i1.2150.

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This research piece examines how advertisements influence consumers' final purchase choices. Customers' attitudes and actions toward a product may be impacted by the advertising campaign's portrayal of the brand, its persuasiveness, and the presence of a celebrity endorsing the product. Advertising influences consumer behavior through shaping consumers' perceptions of the product. The research shows that consumers are greatly influenced by commercials that are both creative and well produced. Quality and cost are also taken into account since they have an effect on customer decisions. The poin
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Farooq, Samiya, and Adeel Maqbool. "Advertising as An Influencing Factor on Consumer Behavior." Revista de Gestão Social e Ambiental 18, no. 9 (2024): e06587. http://dx.doi.org/10.24857/rgsa.v18n9-076.

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Objectives: The objective of this study is to examine the role of advertising as a management strategy in contemporary business environments. It aims to explore how advertising interacts with customers and influences both internal and external organizational processes and activities. Additionally, the study seeks to address misconceptions surrounding advertising's purpose and societal impact, particularly regarding its perceived manipulation of consumers for monetary gain. Methods: This study employs a qualitative approach to investigate the role of advertising in modern business practices. It
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Deng, Li. "The Impact of Social Media Advertising on Consumers' Purchasing Decisions." SHS Web of Conferences 215 (2025): 01012. https://doi.org/10.1051/shsconf/202521501012.

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With the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions. Through literature review, questionnaire survey and data analysis, this paper in-depth studies the characteristics of social media advertising, consumers' attitudes towards social media advertising and the mechanism of social media advertising's influence on consumer purchasing behavior. The results show that social media advertising can signifi
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Magee, Robert G. "Environmental worldview beliefs and CSR advertising." Social Responsibility Journal 15, no. 3 (2019): 379–94. http://dx.doi.org/10.1108/srj-11-2017-0229.

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Purpose This paper aims to show how environment-related worldview beliefs, in addition to specific persuasion knowledge, can influence how a consumer responds to ads about corporate social responsibility (CSR) projects. Design/methodology/approach Two experiments manipulated ad copy and consumers’ persuasion knowledge to examine the effects of consumers’ environmental worldview beliefs on their judgments of a firm’s CSR reforestation project. Findings When an ad presented ambiguous information, both consumers’ persuasion knowledge and their environmental worldview influenced the attribution of
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Dissertations / Theses on the topic "Advertising influence on consumers"

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Knoesen, Brent Claud. "Influence of pharmaceutical advertising on consumers: an exploratory descriptive study." Thesis, Nelson Mandela Metropolitan University, 2007. http://hdl.handle.net/10948/658.

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Pharmaceutical advertising involves the advertising of medicines, medical devices, and healthcare services. A review of available international literature indicates the belief that pharmaceutical advertisements negatively affect healthcare decisions made by consumers. Very little research has been conducted to determine how consumers in South Africa (SA) are affected by pharmaceutical advertisements. This study aimed to determine how consumers in the Nelson Mandela Metropole (NMM) perceive pharmaceutical advertisements. More specific objectives included the investigation of legislation in SA e
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Ismael, Helen. "The influence of paralympic endorsement on consumers' purchase intention." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/14732.

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Celebrity endorsement is a multi-million dollar industry, with corporations spending large sums of money to hire sports celebrities to endorse their products and services. The existing literature shows that celebrity endorsers positively affect consumer attitudes and purchase intentions. Although much research effort has focused on various types of celebrities, little attention has been devoted to understanding the influence of Paralympian endorsement (PE) on consumers’ attitudes and purchase intentions. This research therefore aimed to investigate the characteristics of Paralympian endorsers
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Dasgupta, Madhuchanda Ghose. "The influence of individual differences on the effectiveness of comparative advertising." Diss., Georgia Institute of Technology, 1989. http://hdl.handle.net/1853/29886.

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Dziuba, Alina Olegivna, and Аліна Олегівна Дзюба. "Means of building trusts and persuasions of consumers in advertising." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50041.

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1. KPMG Trustworthy [Electronic resource]. - https://assets.kpmg/content/ dam/kpmg/ua/pdf/2018/12/kpmg-review-magazine-2-2018.pdf 2. Advertising: integration of theory and practice [Electronic resource]. -https://knute.edu.ua/file/MjA=/5b0ade2ee853d700d159b82ce0094ac6.pdf 3. Techniques of psychological influence on the consumer [Electronic resource]. – https://mgn.com.ua/uk/priemy-psixologicheskogo-vozdejstviya-napotrebitelya/ 4. Advertising of chewing gum “Orbit” [Electronic resource]. -https://www. youtube.com/watch?v=qrKZ8z4N81Q 5. Zazymko, O.V., Korol’chuk, M.S., Korol’chuk, V.M. and ot
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Fiestas, Lopez Guido Jorge Carlos. "Mobile-assisted showrooming and the influence of location-based advertising on consumers' purchase intentions." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/135598/2/Jorge_Fiestas%20Lopez%20Guido_Thesis.pdf.

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Over the last decade, the retail industry has seen dramatic changes, driven by advancements of new retail and mobile consumer technologies, evolving consumer and shopping patterns, and a growing consumer trend towards showrooming. As smartphones become increasingly integrated into consumers' lives, they have also led to a new threat for retailers: "mobile-assisted showroomers", that is, consumers who avoid sales staff and rather rely on their smart phones as personal shopping assistant. The goal of this thesis is to investigate the phenomenon of mobile-assisted showrooming and to understand ho
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Seneviratne, Buddhakoralalage Leelanga Dananjaya. "The Influence of Music Congruence and Message Complexity on the Response of Consumers to Advertisements." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10252.

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The overall aim of this study was to examine how the characteristics of two salient stimuli -music and message- of an audio advertisement influence the psychological state of consumers and how such a state subsequently determines their cognitive and affective responses to the advertisement. In achieving this aim, this study was guided by a combination of two cognitive resource utilisation theories, Limited Capacity Model of Motivated Mediated Message Processing (Lang, 2000) and Resource-Matching Hypothesis (Anand & Sternthal, 1989). In particular building upon inconsistency and load theories,
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Modig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.

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Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective is creative excellence. However, research has shown that advertising professionals seems to have little formalized understanding about how advertising creativity work and how it is defined and measured. Current research ne
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Hoarau, Anne-Gabrielle, Lara Gendre, and Victor Ricard. "Effective or offensive advertising? : An exploratory study on negative Word-of-Mouth and consumers’ perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39918.

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Background:               Thanks to digitalization, the current generation Y is constantly exposed to advertising and information, blurring boundaries that can lead to a “buzz”, process more and more common online due to the possibility to publicly respond.   Purpose:          The aim is to understand the processes leading to a possible influence of consumer perception via negative online word-of-mouth and advertisements deemed controversial.   Method:          As an exploratory study, this paper conducted qualitative interviews with a group of students in which they will react to two cases of
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Wicht, Alina. "An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/33977.

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Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic market situation also magnifies the need for marketers to monitor and analyse consumers' perceptions. The purpose of this study was, thus, to assist marketers in understanding the influence of targeted Facebook advertising through mobile devices on South African consumers' advertisement perceptions. The form of advertising investigated was in-stream adver
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Amos, Clinton L. "The Impact of Visceral Influences on Consumers' Evaluation of Weight Loss Advertising." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6138/.

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The weight loss industry has come under fire from the Federal Trade Commission (FTC) in recent years due to consumer claims that many firms, marketing weight loss products, are using advertisements in an attempt to deceive consumers. Illegitimate weight loss claims have created so much concern that a White Paper call-to-action to investigate misleading weight loss advertisements has been filed. Despite recent interest, little attention has been garnered concerning the understanding of why consumers respond to potentially misleading weight loss claims. Intuitively, an understanding of why con
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Books on the topic "Advertising influence on consumers"

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O'Connor, Jason. Music as an advertising tool: An analysis of music influence on attitude conditioning. University College Dublin, 1996.

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Daly, Elizabeth. Establishing the influence of programme environment on television advertising effectiveness in Ireland. University College Dublin,Graduate School of Business, 1998.

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Othman, Akmal Aini. An investigation of word of mouth influences on attitude and intention: The case of cola drinks. University College Dublin, 1995.

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Eli, Avraham, ed. America in JeruSALEm: Globalization, national identity, and Israeli advertising. Lexington Books, 2009.

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Tennyson, Fionnuala. Financial advertising & consumers. Advertising Association, 1992.

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Mai, Fyfield, ed. Advertising bans: Consequences for consumers. Social Affairs Unit, 1991.

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Faw, Larissa. Tween spending and influence. Edited by EPM Communications Inc. EPM Communications, 2008.

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Faw, Larissa. Tween sensibility, spending and influence. EPM Communications, 2010.

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Brenner, Gabrielle A. Advertising, memory, and custom. École des hautes études commerciales, 1985.

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Goodwin, Sarah. Internet advertising: Is anyone listending to consumers?. LCP, 2002.

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Book chapters on the topic "Advertising influence on consumers"

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Migkos, Stavros, Androniki Katarachia, Ioannis Antoniadis, and Vaggelis Saprikis. "The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_49.

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AbstractThe role of social media has undoubtedly increased in recent years, both in terms of its use in advertising and digital marketing, influencing consumers to their choices and shaping their buying behavior in many cases. Therefore, it is essential to study their influence on consumer behavior by investigating the factors affecting it. Hence, based on an extant literature review, this study investigates the influence of digital marketing in the modern era and the degree to which it affects individuals’ buying behavior. Our research was based on a questionnaire research tool, which was dis
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Pambudi, Mega Indira, Serli Wijaya, and Ferry Jaolis. "Content Value Versus Influencer Credibility: What Matters More for Followers’ Trust and Behavioral Intention Towards Collaborative Brands?" In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_102.

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AbstractInstagram is one of the top three most popular social media platforms in Indonesia. Nowadays, many local brand owners collaborate with influencers to promote products or services sold through Instagram. This study examines the extent to which influencer credibility and advertising content value are shared to create brand trust and consumer behavioral intention. The online survey was distributed to 206 followers of three female Indonesian fashion influencers with at least four hundred thousand followers on Instagram. The results show that influencer credibility and advertising content s
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Mohd Yutar, Mohammad Hamdillah bin Haji, Wardah Hakimah Sumardi, and Wardah Azimah Sumardi. "An Exploratory Study of Halal Advertising in Brunei Darussalam." In The Halal Industry in Asia. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-0393-0_8.

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Abstract Halal advertising, which is based on principles sourced from the Qur’an and Sunna, has the potential to curb advertising malpractices and counter unethical advertising internationally. The growth of the Muslim market has driven the overwhelming demand for halal products and services which signals the need for a business ecosystem in which halal advertising would play a crucial role. Against this background, this chapter explores the extent to which Brunei Darussalam’s Code of Practice for Advertising adheres to halal principles. The study attempts to uncover halal advertising from the
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Staiano, Amanda E., and Sandra L. Calvert. "The Influence of Advergames on Children’s Consumer Choices and Behavior." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_12.

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Aleksandrovs, Leonids, Peter Goos, Nathalie Dens, and Patrick De Pelsmacker. "How Consumers’ Media Usage Influences the Advertising Media Mix that Maximizes Campaign Recognition." In Advances in Advertising Research (Vol. V). Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_22.

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Igarová, Kristína, Zdenka Kádeková, and Ingrida Košičiarová. "CSR as a Marketing Tool and Influence on Consumer Behaviour in the Food Market." In Navigating the Future. Szegedi Tudományegyetem, 2025. https://doi.org/10.14232/gtk.nfdsib.2025.10.

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The submitted paper focuses on the application of CSR as a marketing tool in the practice of food companies in Slovakia. Currently, the concept of corporate social responsibility is very widespread. Making profit is no longer the only goal, companies are gradually starting to feel a certain obligation to be involved in the society in which they operate. Even the company on the Slovak food market is increasingly interested in building a good name and brand awareness through CSR activities. To achieve the given goal and obtain the required data, it was based on a questionnaire survey with a tota
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Pagel, Sabine, and Heribert Gierl. "Do Consumers’ Assumptions on the Companies’ Motives and Differences in Moral Orientation of Men and Women Influence the Persuasiveness of CSR Activities?" In Advances in Advertising Research (Vol. 1). Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_21.

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Havlicek, Carina, and Eva Marckhgott. "Nothing Beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads." In Advances in Advertising Research VIII. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_16.

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Xuan, Changchun. "The Influence of Consumer Psychological Traits on Attitudes Toward Advertising." In The Effects of Social Media Advertising in China. Routledge, 2022. http://dx.doi.org/10.4324/9781003310594-5.

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Hegner, Sabrina M., Daniël C. Kusse, and Ad T. H. Pruyn. "Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_6.

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Conference papers on the topic "Advertising influence on consumers"

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Ezzahra, Yassine Fatima, El Kortbi Imane, Nekhass Houssame, El Aida Kaoutar, Mohamed Amine Lahiala, and Housni Hamid. "Unveiling the Influence of AI-Social Fusion: Enhancing Consumer Community Engagement and Advertising Dynamics." In 2024 Mediterranean Smart Cities Conference (MSCC). IEEE, 2024. http://dx.doi.org/10.1109/mscc62288.2024.10697000.

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Sudheendra, Smitha Muthya, Maral Abdollahi, Dongyeop Kang, Jisu Huh, and Jaideep Srivastava. "Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising." In 2024 IEEE International Conference on Big Data (BigData). IEEE, 2024. https://doi.org/10.1109/bigdata62323.2024.10825787.

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Chen, Hong. "The Impact of Personalized Social Media Advertising on Consumers’ Willingness to Click." In 2024 IEEE 7th International Conference on Big Data and Artificial Intelligence (BDAI). IEEE, 2024. http://dx.doi.org/10.1109/bdai62182.2024.10692416.

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Gaugas, Tatiana. "The influence of cultural factors upon the reactions of consumers to the use of shock tactics in advertising." In The 8th International Conference "Management Strategies and Policies in the Contemporary Economy". Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2023.19.

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In modern society advertising provokes, stimulates, inspires, motivates, irritates and disturbs, but because of its abundance it sometimes becomes a rather unnoticed detail of the environment. To grab consumers' attention and differentiate themselves among competitors, companies are increasingly using shock tactics in advertising. Meanwhile, shock advertising is designed to emotionally affect and stir thinking, touch people at a fundamental level and encourage action. Shock advertising is a conscious attempt to shock the consumer by violating society's social, cultural, moral, and religious va
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Pereira, Inês, Joana Araújo, and Inês Petiz. "Storytelling: Does Advertising Recall Affect Opinion?" In 23ª Conferência da Associação Portuguesa de Sistemas de Informação. Associação Portuguesa de Sistemas de Informação, APSI, 2023. http://dx.doi.org/10.18803/capsi.v23.234-250.

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In an exhibition context, brands seek to ensure that the advertising they use is remembered and perceived positively by consumers. Therefore, storytelling has assumed an increasingly relevant role. Therefore, decisions must be made about the structure and content of advertising, so that the objectives are achieved. Therefore, the objective of this investigation is to understand whether advertising recall with storytelling and, in particular, two components - structure and content - influence consumers' general opinion about storytelling advertising and their opinion in relation to specific fac
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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (
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Zhang, Ruixin. "The Influence of Advertising on the Consumers’ Purchasing Decision." In Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/bems-19.2019.26.

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Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.

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Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince con
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Stefanescumihaila, Ramona olivia. "ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-130.

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Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince consumers to buy their brands. Advertisers are not in a position to enforce consumption on a target group, but they have the power to dominate by transmitting their messages through television programmes, magazines and other media. Having proven its force in the movement of economic goods and services, nowadays, advertising has been directed in increasing quantity towards matters of social concern. Furthermore, modern advertising is a complex segm
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Mihajlović, Borko. "INTERNET OGLAŠAVANjE I ZAŠTITA POTROŠAČA." In XIX majsko savetovanje. University of Kragujevac, Faculty of Law, 2023. http://dx.doi.org/10.46793/xixmajsko.861m.

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Pre-contractual phase of the relation between trader and consumer creates a myriad of situations that may negatively affect the realization of basic consumers’ rights. This is particularly true for contracts concluded with means of distance communication, i..e for contracts that are part of electronic commerce. As conducting activities in the pre-contractual phase aims to enable promotion of goods and services offered to consumers. The legal rules on different forms of advertising undoubtedly influence the legal position of consumers in said phase of their relation with the traders. The main s
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Reports on the topic "Advertising influence on consumers"

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is
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Thayer, Colette, and Angela Houghton. Consumers Seek More Age Diversity in Advertising: Fact Sheet. AARP Research, 2019. http://dx.doi.org/10.26419/res.00337.002.

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Perdana, Arif, and Ridoan Karim. How consumers can influence who controls AI. Edited by Ria Ernunsari and Chris Bartlett. Monash University, 2024. http://dx.doi.org/10.54377/5a22-1466.

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Perry, Anna. Factors Influence Consumers' Purchase Intention of Smart Closets. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1461.

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Hur, Songyee, and Sejin Ha. Fair Trade Advertising: What Messages Do Fair Trade Fashion Brands Send to Consumers? Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1856.

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Han, Jinhee, Mohammad Shahidul Kader, and Wi-Suk Kwon. The Benefit-Risk Trade-Off in Consumers� Decision to Opt-In Location-Based Advertising. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8344.

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Kim, Gwia, and Byoungho Ellie Jin. Older Female Consumers� Environmentally Sustainable Apparel Consumption: The Impact of Time Perspective and Advertising Appeals. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8867.

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Jiménez-Marín, G., I. García Medina, and E. Bellido-Pérez. Advertising at the point of sale: influence on children´s body image. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1202en.

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Chou, Shin-Yi, Inas Rashad, and Michael Grossman. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. National Bureau of Economic Research, 2005. http://dx.doi.org/10.3386/w11879.

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