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Relevant bibliographies by topics / Advertising languages

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Journal articles
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Academic literature on the topic 'Advertising languages'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Advertising languages"

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Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

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Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id

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Al Farisi, M. Firas, and Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language." Borneo Educational Journal (Borju) 2, no. 2 (2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.

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The entry of social life, human communicate with Language, there are many Languages made by agreement from the community of people, in the era of industrial technology, Advertising Language is one of the Languages that use ability to speak, The ability to handle conversations in real-time through advertising skills. The purpose of this study is to investigate features of advertising Language as a method of learning speaking English. This paper utilized Observation and Interview to gather the data. There are take Primary and Secondary data. The results of this study show the used of Advertising

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Xiaotao, Li, and Svetlana A. Koloda. "Specifics of using foreign language loanwords in chinese and russian advertising." Verhnevolzhski Philological Bulletin 1, no. 24 (2021): 128–36. http://dx.doi.org/10.20323/2499-9679-2021-1-24-128-136.

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The article presents the main research on the problem of using borrowings of world famous brands in chinese and russian. The author of the article analyzes the features of penetration and functioning of borrowings in the structure of advertising text, since it is advertising that has become a significant phenomenon of modern culture, reflecting not only typical visual images and mental stereotypes, but also representing the linguistic habits of different language speakers. Advertising demonstrates not only linguistic, but also social, cultural and linguistic processes taking place in different

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Piller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT." Annual Review of Applied Linguistics 23 (March 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.

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While the study of advertising discourse is a well-established research area in applied linguistics, language contact phenomena in advertising have often been neglected. This chapter reviews work on language contact phenomena in advertising. Recent work has shifted away from a long-standing focus on borrowings and loanwords. Currently, more emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple codes are associated and of the consumers who peruse them. The chapter is also concerned w

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Kelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising." European Journal of Cultural Studies 3, no. 1 (2000): 67–82. http://dx.doi.org/10.1177/a010863.

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In current intercultural advertising in Europe, languages are used not for their communicative function (what could be termed their utility value) nor any of the other more established functions of language in advertising communication, for example persuasion or hyperbole. Instead, it is their symbolic function that has come to have the greater value. Thus, it is unimportant whether the advertisee understands the foreign word in an advertisement, so long as it calls up the cultural stereotype of the country with which the language is associated. We have, therefore, in Marx's terms 'form withou

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Sabaliauskienė, Rima, Gintarė Gelūnaitė-Malinauskienė, and Jūratė Andriuškevičienė. "Advertising As A Reflection of Culture in Foreign Language Teaching." Sustainable Multilingualism 14, no. 1 (2019): 160–95. http://dx.doi.org/10.2478/sm-2019-0008.

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Summary The ability to communicate in several foreign languages, recognize and understand cultural differences and effectively interact in a multicultural environment has become vital in the modern world that faces intense globalization processes. Linguistic and intercultural competences are essential not only for establishing personal relationships with foreigners but also for developing successful business relationships. At the Institute of Foreign Languages at Vytautas Magnus University (hereafter - VMU IFL), Spanish and German languages remain in the top five of the most popular languages

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Kolesnikova, Iryna. "Language of Modern Advertising." Terminological Bulletin, no. 5 (2019): 170–74. http://dx.doi.org/10.37919/2221-8807-2019-5-22.

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Professional language is a universal tool of specialists’ communication. Every professional language has its specificity at different levels. They are terminology, genre features of texts, ethics of professional communication etc. However, none of these languages can be an antagonist of literary language. Violation of the standards of literary language, intellectual imbalance between the advertiser’s IQ and the consumer, the existence of negative connotations and emotions, failure to reach advertiser’s intentions; unsuccessful linguistic design of advertising product, violation of ethics of co

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Hornikx, Jos, and Ellen Mulder. "The curiosity-evoking capacity of foreign languages in advertising." Dutch Journal of Applied Linguistics 4, no. 1 (2015): 59–66. http://dx.doi.org/10.1075/dujal.4.1.05hor.

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In commercial messages, such as advertisements, foreign languages are sometimes displayed. Regardless of whether readers understand the foreign language utterance, researchers have claimed that such foreign language display evokes curiosity to read the ad, and improves ad and product evaluation. Whereas empirical research has established the impact of foreign language display on evaluation, no studies have been conducted on its curiosity-evoking capacity. In this research note, the importance of this capacity is highlighted, and a first study is presented that tested this capacity. The results

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Galikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.

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The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntacti

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Kartaleva, Anastasiia Sergeevna. "Comparative analysis of the methods of speech impact in advertising slogans of Chinese and Russian languages." Филология: научные исследования, no. 10 (October 2020): 41–53. http://dx.doi.org/10.7256/2454-0749.2020.10.32023.

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This article is dedicated to the analysis of slogans in Chinese and Russian languages, as well as the characteristic to each language communicative strategies, for determining similarities and differences of the peculiarities of their implementation. In the course of analysis, the author determined the target focus of advertising text, which in turn, defines the selection of language tools that implement one or another strategy. Having conducted a cross-cultural comparison based on materials of the slogans in Chinese and Russian languages, the author revealed the communication strategies and s

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Dissertations / Theses on the topic "Advertising languages"

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Yu, Chennan. "Metaphors in Food Advertising Slogans." Thesis, Kristianstad University College, Department of Teacher Education, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5917.

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Eliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.

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<p>The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.</p><p>All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on adver

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Bogdanova, Maya. "Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines." Thesis, Stockholm University, Department of English, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40798.

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<p>The combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. The emphasis is on non-established words as opposed to established borrowings.Two hypotheses encapsulating the possible relation between English usages in advertising andjournalistic discourses are in the centre of investi

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Nerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego." Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.

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<p>In my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.</p><p>First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial

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Holmberg, Jakob. "The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71573.

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English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. Despite this, no previous research has proven that consumers’ purchase intention is higher for modernity-related products advertised in English compared to the same product advertised in the native language. Through an online-survey with a between-subject design a quantitative field experiment

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Börjesson, Mattias. "Swedes’ Understanding of Printed Ads in English : A Study of How Well Swedish Adults Understand the Message of Printed Ads in English." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22396.

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Advertising in English is becoming more and more common in Sweden, as well as in other non-Anglophone countries, and not all previous studies agree on how well these ads are understood by the local population. Therefore, the aim of the present study is to achieve a broader understanding as to how well the message of printed ads in English are understood by the Swedish adult population. Moreover, this study aims to establish whether there are any common tendencies or patterns in the levels of understanding between the five ads chosen for this study, and how these relate to the personal and demo

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Peixoto, Vanessa de Matos. "O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual." Universidade Católica de Pernambuco, 2014. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=1028.

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A publicidade vem mudando ao longo do tempo, sua linguagem e objetivos vem sendo modificados à medida que a sociedade muda. A globalização, como principal fator dessas mudanças, gera uma demanda diferente na comunicação, a criação de peças publicitárias que atinjam esse consumidor global tão diferente de tempos atrás. Neste sentido, o objetivo desta pesquisa é analisar as estratégias argumentativas ao nível verbal e visual presentes em duas campanhas publicitárias de épocas bem distintas. O corpus são dois comerciais televisivos da Coca-Cola veiculados em 1950 e 2011, respectivamente, objetiva

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Conrad, Clemens. "La traducción de los rasgos publicitarios de un texto turístico : Texto de origen español, texto de llegada sueco." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-29093.

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The translation of tourist texts, in addition to the usual challenges of any translation, has to deal with the difficulty of adequately translating the advertising message. This paper, titled “The translation of advertising features of a tourist text - Spanish source text, Swedish target text”, focuses on this issue by comparing a source text in Spanish with its translation into Swedish (elaborated by the author). Attention is given to the characteristics that convey the selling message of the text: the slogan, titles, paragraph-final sentences, and a series of genre-typical features like the

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Zhou, Si Jing. ""Advertorials" : a genre-based analysis of an emerging hybridized genre." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1783584.

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Björkvall, Anders. "Svensk reklam och dess modelläsare." Doctoral thesis, Stockholm University, Department of Scandinavian Languages, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-7408.

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<p>This thesis deals with model readers in contemporary Swedish magazine advertising texts aimed at different target groups: children (aged 7–12), teenagers (13–19), and adults (20–29) of both genders. The model reader is the presupposed reader of the text, realised in the text itself and not identical with the empirical reader, who is anyone reading the text.</p><p>The study takes the consumer culture of late modernity and the gender system as its point of departure. The model readers are regarded as socially motivated mass mediated identities that are offered to the empirical readers of the

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Books on the topic "Advertising languages"

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Hornikx, Jos, and Frank van Meurs. Foreign Languages in Advertising. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31691-4.

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Granville, Stella. Language, advertising, & power. Hodder & Stoughton in association with Witwatersrand University Press, 1993.

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Kelly-Holmes, Helen. Advertising as multilingual communication. Palgrave Macmillan, 2008.

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Lema, Manuel Mourelle de. El lenguaje publicitario: Aproximación a su estudio. GRUGALMA, 1994.

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Woehrling, José. La conformité de certaines modifications projetées au régime linguistique de l'affichage public et de la publicité commerciale découlant de la Charte de la langue française avec les chartes des droits et libertés: Annexe à l'Avis sur d'éventuelles modifications à la Charte de la langue française : opinion. Gouvernement du Québec, Conseil de la langue française, 1993.

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Conejero-López, Marta. Niveles de significado en el lenguaje publicitario. Shakespeare Foundation of Spain, 1995.

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Lenguaje publicitario: Hacia un estudio del lenguaje en los medios. Editorial Síntesis, 1997.

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Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Univerzita Karlova, 1987.

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Svobodová, Jitka. Asymétrie des fonctions et des moyens: Étude appliquée aux textes publicitaires. Univerzita Karlova, 1987.

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1949-, Boudria Don, ed. Impact of the plan to strengthen management of Government of Canada advertising on the official-language minority media: Report of the Standing Committee on Official Languages. Standing Committee on Official Languages, 2004.

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Book chapters on the topic "Advertising languages"

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Hornikx, Jos, and Frank van Meurs. "Ethnic Language." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_5.

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Hornikx, Jos, and Frank van Meurs. "Foreign Language Display." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_3.

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Kelly-Holmes, Helen. "Foreign Languages in Advertising Discourse." In Advertising as Multilingual Communication. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_2.

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Hornikx, Jos, and Frank van Meurs. "Introduction." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_1.

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Hornikx, Jos, and Frank van Meurs. "Theoretical Perspectives." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_2.

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Hornikx, Jos, and Frank van Meurs. "English as a Global Language." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_4.

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Hornikx, Jos, and Frank van Meurs. "Extensions and Complexities." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_6.

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Hornikx, Jos, and Frank van Meurs. "Conclusions and Implications." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_7.

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Kelly-Holmes, Helen. "Minority Languages, Accents and Dialects in Advertising." In Advertising as Multilingual Communication. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_4.

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Albers, Susanne, and Achim Passen. "New Online Algorithms for Story Scheduling in Web Advertising." In Automata, Languages, and Programming. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39212-2_40.

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Conference papers on the topic "Advertising languages"

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Bakhmat, Liudmyla, Violetta Panchenko, and Olha Bashkir. "Using English Borrowings in Modern Ukrainian Advertising." In International Conference on New Trends in Languages, Literature and Social Communications (ICNTLLSC 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210525.004.

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Enriquez, Donovan Riano, Guillermo Molero-Castillo, Rodrigo Pinon Ayala, and Everardo Barcenas. "An Approach to Automatic Recognition of Web Advertising Focused on Different Languages." In 2020 8th International Conference in Software Engineering Research and Innovation (CONISOFT). IEEE, 2020. http://dx.doi.org/10.1109/conisoft50191.2020.00028.

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Noskov, R. D., and I. V. Gerasimenko. "Punctuation as a means of enhancing the expressiveness of English-language advertising text on the example of targeted Internet advertising." In XXV REGIONAL SCIENTIFIC CONFERENCE STUDENTS, APPLICANTS AND YOUNG RESEARCHERS. Знание-М, 2020. http://dx.doi.org/10.38006/907345-63-8.2020.111.118.

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The article identifies the characteristic features of expressive punctuation of English-language advertising, analyzes the syntactic structures in advertisements used for targeted Internet advertising. We examined punctuation syntactic stylistic means, their role in the construction of an effective advertising text in the conditions of its application in the Internet.

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Gromova, Tatyana Vladimirovna. "FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-403/406.

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Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.

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Remchukova, Elena, Viktoria Omelianenko, and Yuzhi Wang. "SPECIFICS OF NATIONALLY-ORIENTED ADVERTISING IN RUSSIA AND CHINA." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/19.

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The article is devoted to a comparative analysis of nationally-oriented advertising in Russia and China. The material used for this article was represented by nationally-oriented advertising texts in Russia and China. The study shows that nationally-oriented advertising is an important type of advertising text which uses a positive image of the country with special geographical conditions and unique cultural and historical traditions. Particular attention is paid to a comparative analysis of similarities and differences in texts of nationally-oriented advertising in China and Russia, which use

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Jayalakshmi, D. S., V. T. Varun, Subrahmanya S. Bhat, and K. R. Karthik Kamath. "Contextual advertising for regional language blogs." In 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). IEEE, 2017. http://dx.doi.org/10.1109/icacci.2017.8125918.

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Zhou, Wei. "Stylistic Analysis of English Advertising Language." In Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/cesses-18.2018.89.

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Zhang, Chunli. "Multimodal Discourse Analysis of Advertising Language." In 4th International Conference on Education, Language, Art and Intercultural Communication (ICELAIC 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/icelaic-17.2017.37.

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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements.

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Wan, Kaiyan. "Study on the Contextual of Advertising Language." In 2016 International Conference on Economy, Management and Education Technology. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.343.

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